Njira 10 zosinthira LinkedIn yanu kukhala makina ogulitsa a B2B

Tamva nkhani zambiri zopambana pomwe makampani a B2B amati LinkedIn ndiye gwero lawo lalikulu la kupeza Lead. Ndipo mukayesa kufufuza momwe akanachitira izi, mumapeza njira yokhazikika papulatifomu, ndipo ma lead adzatsatira. Mumachita zimenezo, koma ma lead sanatsatire? Musadandaule! Tikulonjeza kuti tidzasiya mumbo-jumbo wamba pano ndikuyamba njira zothanirana nazo. Ndiye, kodi mwakonzeka kudziwa momwe mungagwiritsire ntchito LinkedIn pogulitsa B2B E-commerce?

Ngati inde, Takulandirani m'bwalo!

Chifukwa chiyani mugwiritse ntchito LinkedIn pa malonda a B2B?

Kugwiritsa ntchito LinkedIn pa malonda a B2B kuli ndi ubwino wambiri, ndipo apa pali ena mwa iwo:

• Omvera abwino kwambiri ali ndi malingaliro oyenera, chifukwa akatsegula LinkedIn, amakhala okonzeka kuwona zomwe zili pantchito.
• Popeza ndi nsanja yaukadaulo, ndikosavuta kupanga ma lead a B2B kuchokera pa njira iyi
• Amapereka njira zotsatsira malonda kuti athandize akatswiri oyenera

Njira 10 Zomwe Mungapangire LinkedIn Yanu Kukhala Makina Otsogola

LinkedIn pakadali pano ili ndi ogwiritsa ntchito ambiri 1 biliyoni ogwiritsa ntchito mu 2025. Chiwerengero chachikulu cha ogwiritsa ntchito, chomwe chimagawidwa m'malo osiyanasiyana padziko lonse lapansi, chimaphatikizapo aliyense kuyambira akuluakulu a C-suite mpaka ophunzira. Ndipo nsanjayi, LinkedIn yokha, imabwera ndi magwiridwe antchito apamwamba omwe samangothandiza kulumikizana komanso kugulitsa pa intaneti. Chifukwa chake ngati pali njira yosavuta yopezera ma Leads a bizinesi yanu ya B2B E-commerce, ndi kudzera pa LinkedIn!

Zomwe zikunenedwa, momwe mungagwiritsire ntchito LinkedIn pakugulitsa kwa B2B? Limenelo ndilo funso lalikulu. Palibe njira imodzi koma khumi yomwe mungasakanizire ndikupanga njira yanuyanu. Nazi zina zomwe mungachite:

1. Chilichonse Chimayambira Kunyumba

Kodi chitsogozo chanu chimagwera bwanji mukakumana ndi bizinesi yanu?

Anu Tsamba la Mbiri!

Ponena za kugwiritsa ntchito LinkedIn pogulitsa B2B, kukonza tsamba la Profile ndikofunikira kwambiri. Ngati muli ndi njira zopangira ma lead apamwamba koma muli ndi mbiri ya LinkedIn yocheperako, ndiye kuti sizikugwira ntchito. Chifukwa chake, gawo lililonse la malonda a digito a B2B lomwe muli, ikani kaye kaye ndikukonza mbiri yanu ya LinkedIn, pompano!

Kodi angachite bwanji?

• Unikaninso zomwe zikuchitika pano pa mbiri yanu ya LinkedIn ndikuzindikira njira zomwe mungakwaniritsire. Mutha kuchita pamanja kapena kugwiritsa ntchito izi free chida kuti mupeze chidziwitso chokhazikika.
• Onani anthu ndi mabizinesi omwe ali m'munda mwanu ndikuwona mtundu wamakina omwe akugwiritsa ntchito mumbiri yawo. Kuwonjezera mawu ofunika Kuyika mbiri yanu kungakhale njira yabwino yobweretsera anthu atsopano patsogolo panu. Mwanjira imeneyi, mumapangitsa mbiri yanu kukhala yokonzeka kusaka.
• Tumizani a chithunzithunzi cha akatswiri ngati chithunzi cha mbiri yanu osati selfie. Anthu nthawi zambiri amamudalira kwambiri munthu amene amamuona. Mungagwiritsenso ntchito AI headshot jenereta kuti mupange chithunzi cha mbiri yanu chokonzedwa bwino komanso chaukadaulo popanda kufunikira kujambula zithunzi ku studio.
• ntchito gawo lofunika kwambiri kuti mutumize kanema za bizinesi yanu. Tsopano, palibe malangizo enieni a zomwe muyenera kulankhula ndi zomwe simuyenera kulankhula, choncho dzipatseni nthawi yoti mulankhule.
• Pezani makasitomala anu apano ndi am'mbuyomu kuti agawane nawo mawu abwino okhudza inu. The Umboni gawo mumbiri yanu lingakuthandizeni kuwonetsa izi. Ndipo sitiyenera kunena kuti ndemanga zabwino ndizofunikira bwanji pabizinesi yanu, sichoncho?
• Iyi ndi CV yanu yapaintaneti, ndiye pitilizani kusinthidwa. Milestone wafika? Gawani ndi netiweki yanu!
• Khalani nazo Masamba owonetsera, Masamba otchedwa mini-LinkedIn, omwe amaphatikizapo zinthu kapena ntchito zomwe mukufuna kuziwonetsa.

2. Khalani ndi Njira Yoyendetsera Ntchito

Chabwino, tamva. Iyi si njira yanthawi yochepa yopangira kuti akutsogolereni nthawi yomweyo. Awa ndi masewera omwe mumayambitsa ndikulola kuti masewerawa azigwira ntchito m'malo mwanu. 

pamene inu pangani zinthu mosasintha, mumasonyeza ulamuliro wanu wa domain ndikudziwonetsa ngati mtsogoleri wamakampani. Izi zimapangitsa anthu mumakampani anu kukopeka nanu. Kuphatikiza pa zolemba, kufufuza zotsatsa za B2B podcast kungathandize kwambiri kuwonekera pakati pa opanga zisankho, kukuthandizani kukulitsa netiweki yanu, kupanga ubale waukadaulo, ndikusintha omvera kukhala atsogoleri apamwamba. Pakapita nthawi, mtundu uwu wazinthu zoyendetsedwa ndi ulamuliro umathandizanso njira zogwirira ntchito zomangira maulalo a b2b, pamene anthu ambiri akupeza, kutchula, ndikubwerera ku mtundu wanu.

Chifukwa chake, musanayambe kugwira ntchito poyambira njira yanu kwakanthawi kochepa, tengani nthawi kuti muyambenso!

Kodi angachite bwanji?

• Pangani ndikusindikiza zomwe zili osachepera kawiri pa sabata.
• Chepetsani zomwe muli nazo ku 2 niches ndikupanga zomwe zikuzungulira zipilala izi
• Pangani zambiri zanu ndikuzikonza kuti zigwirizane ndi njira yanu yopangira zinthu. Predis AI ndi chida chodabwitsa chomwe chingakuthandizeni ndi njirayi, makampani ambiri a B2B amapeza kuti njira yabwino kwambiri yowonjezerera zomwe zili mkati mwawo ndi kuphatikiza zomwe zili mkati mwawo ndi zomwe zaperekedwa. injini yogulitsa yotuluka zomwe zimafikira maakaunti omwe akufuna.
• Pangani zomwe zingagwirizane ndi omvera anu ndikuchita nawo ndemanga zanu kuti mupange gulu lanu.

3. Networking For Sale

LinkedIn ndi imodzi mwa ma makina osakira apamwamba kwambiri kunja uko. Pogwiritsa ntchito zosefera izi, mutha kupeza aliyense pamakampani omwe mukufuna. Mutha ngakhale pezani manambala a foni nthawi yomweyo kuchokera ku LinkedIn pogwiritsa ntchito chida choyang'ana mwanzeru, chomwe chimakupatsani mwayi wolumikizana ndi anthu enieni mwachangu ndikupewa kuwononga nthawi pa manambala akale kapena olakwika. Ndipo zomwe muyenera kuchita ndikulembetsa papulatifomu.

Kodi mumatani mukakhala ndi makina amphamvu chonchi m'manja mwanu? Mukuchigwiritsa ntchito kwambiri. 

Chifukwa chake, gwiritsani ntchito LinkedIn pakugulitsa kwa B2B ndikupanga mndandanda wa omwe mukufuna makasitomala. Izi zikachitika, mutha kuyamba kucheza ndikuchita nawo kudzera pazopempha zolumikizirana kuti mupange mlatho ndikusintha.

Pamene mndandanda wa oyembekezera ukukula, kuyang'anira pamanja pazantchito kumakhala kosakhazikika. Apa ndi pamene kuphunzira automate LinkedIn kumakhala kofunikira, kupangitsa magulu ogulitsa kuti azitha kukulitsa zopempha zolumikizirana makonda ndi kutsata osataya kukhudza kwenikweni komwe kumayendetsa maubale a B2B.

Makampani ambiri amagwirizana ndi gulu la LinkedIn. agency kuti izi zitheke, kuwonetsetsa kuti kufikitsa anthu kuli kolunjika komanso kowonjezereka.

Kodi angachite bwanji?

• Mutha gwiritsani ntchito zosefera pamanja ndipo pezani mndandanda wa makasitomala omwe mungalumikizane nawo. Koma, ngati mukumva kuti mukuvutika kugwiritsa ntchito ntchitoyi, nthawi zonse mutha kuyang'ana LinkedIn Sales Navigator. Chida ichi chimaphatikizana bwino ndi CRM yanu ndipo chimasintha njira yanu yonse yopezera ma lead. Ndipo zatsimikiziridwa kuti ndizothandiza kwambiri kuposa kusaka pamanja.

• Tumizani pempho lolumikizana ndi uthenga womwe wasinthidwa kwa iwo, kuti zokambirana ziyende. PS: Musakhale Salesy!

4. Mvetserani Omwe Angatheke 

Chofunika kwambiri kuti kasitomala akhalebe ndi chidwi ndi kumvetsetsa zosowa ndi zomwe amakonda. Lipoti laposachedwa la TrustRadius linavumbula kuti 82% ya ogula anali ndi chinthu chabwino kwambiri chomwe ankaganizira pamene adapanga mndandanda wawo wazinthu zomwe akufuna, zomwe zimapangitsa kuti zikhale zofunikira kumvetsetsa ndikugawana malingaliro awo pachiyambi.

Kale, mungafunike kudumphadumpha kuti mudziwe zomwe amakonda. Koma m'nthawi ya LinkedIn, chilichonse chokhudza kasitomala wanu woyembekezeredwa chimafotokozedwa mu mbiri imodzi ya tsamba limodzi. Ndipo chomwe muyenera kukhala nacho ndi kuleza mtima kuti mukhale pansi ndikupeza momwe mungawathandizire.

Mukapanda kuchita kafukufuku wam'mbuyo ndikutumiza mawu omwe ali kutali ndi momwe amayembekezera, ndiye kuti mumataya mwayi wanu wogulitsa.

Kodi angachite bwanji?

• Pezani maakaunti ndi masamba a kampani patsamba la LinkedIn la kasitomala wanu ndipo pezani zomwe zimawapangitsa kukhala ofunikira. Mukafufuza mozama, mutha kupezanso njira zogulitsira kapena kuwonjezera malonda.
• Kuphatikiza AI polemba malingaliro pagawo lino kungathandize kumasulira kafukufuku wanu kukhala malingaliro omwe amagwirizana ndi zolinga za makasitomala, ndikuwonjezera mwayi wanu woyankha bwino ku RFP.
• Pezani zinthu zolimbikitsa zomwe zili zapadera kwa omvera anu ndipo mugwiritse ntchito kuti muchepetse nthawi yanu yogulitsira. Chinthu monga kutsitsa pepala loyera kuti mupeze vuto chingasonyeze kuti akufuna njira yothetsera vutoli.

5. Pangani Makasitomala Amene Alipo Kukhala Mbali ya LinkedIn Yanu

Izi sizingamveke ngati zofunika, koma ngati muli ndi makasitomala omwe alipo kale, ndiye kuti ayenera kukhala ndi malo pa netiweki yanu. Ndipo anthu akaona ubale wanu wantchito, amapeza chidaliro kudzera mu mgwirizano.

Komanso, kukula kwa maukonde anu, anthu amawona zomwe muli nazo. Ndipo anthu ambiri akamalumikizana ndi zomwe muli nazo, algorithm ya LinkedIn imakankhira anthu ambiri. Umu ndi momwe ma virus amapangidwira.

Ndipo, ngakhale zomwe muli nazo sizikuyenda bwino, mudzatha kukulitsa maukonde anu (ngati zomwe muli nazo ndizothandiza kwa omvera anu!)

Kodi angachite bwanji?

• Limbikitsani makasitomala anu omwe alipo kale mwanjira ina kuti akhale ofunitsitsa kukuwonjezerani ku netiweki yawo. Ena angachite izi ngati mungopempha bwino, koma nthawi zina kupereka zina zowonjezera kungathandize kuti ntchitoyi ichitike mwachangu.

6. Konzani mayendedwe a Outreach Workflows omwe amabweretsa zotsatira

Mukakonza bwino ndikukhazikitsa mbiri yanu ya LinkedIn yokonzeka kugulitsa B2B, muyenera kudziwa momwe mungasunthire ma lead awa panjira yogulitsira.

Ngati mukuyika ma touchpoints a LinkedIn mu funnel yodzaza ndi zopereka, mafomu, zotsatila, ndi ma CRM handoffs, izi zikuwonetsani B2B kutsogolera m'badwo imafotokoza njira zothandiza zolumikizira zomwe zili, njira zolipiridwa, ndi njira zotsogola kuti ziyembekezo ziziyenda motsimikizika pagawo lililonse.

Ndipo izo zikhoza kuchitidwa mopanda malire pokhala ndi a kubwereza ntchito zomwe zimafuna palibe nzeru kuchokera ku gulu lanu lamalonda. Mumangotenga njira yotsimikizika ndikubwereza kotala pambuyo pa kotala ndikupitilira zomwe mukuyembekezera ndikupereka zotsatira.

Kufufuza B2B njira zotsatsira malonda? Yerekezerani Zotsatsa za LinkedIn vs Google Ads kuti muwone zomwe zimayendetsa bwino.

Kodi angachite bwanji?

• Mwatumiza pempho lolumikizana ndi munthu amene akufuna kukuthandizani, ndipo akusonyeza chidwi. Kenako, muwapatse chidutswa cha chinthu chanu chomwe chingawathandize kuthetsa vuto lomwe lili mu kampani yawo. Pambuyo pake, kodi mukufuna kuwatsatira kangati? Kodi njira zanu zowatsatira ndi ziti, kuyitana ozizira, kapena maimelo? Pangani njira yogwirira ntchito kuyambira kumapeto mpaka kumapeto ndipo bwerezaninso ndi njira iliyonse yomwe mwakumana nayo panjira.

7. Gwiritsani Ntchito Zotsatsa Zolipira

LinkedIn siichepetsa gawo lake lotsatsa lolipira. Ngakhale pano, amapereka njira zingapo zomwe mungawafikire. Koma dikirani, nchifukwa chiyani muyenera kugwiritsa ntchito LinkedIn kuti mufikire makasitomala anu? Kodi ndi yosiyana bwanji ndi malonda a Google kapena Facebook?

Ndi zosiyana. Chifukwa anthu amasakatula pa Facebook kuti asangalale ndipo sayembekezera kuti azidziwitsidwa zambiri zantchito. Zachidziwikire, ena atha kuyanjananso ndi malonda anu pamapulatifomu. Koma pali mwayi wochepa woti aganizire mtundu wanu ngati sipamu komanso wokwiyitsa.

Mitundu ya Malonda Olipidwa

Ndiye tsopano popeza muli ndi lingaliro la chifukwa chake kugwiritsa ntchito zotsatsa za LinkedIn. Tiuzeni zotsatsa zamtundu wanji zilipo kuti mugwiritse ntchito:

• Mauthenga operekedwa: Izi ndi mauthenga achindunji Mukhoza kutumizidwa mwachindunji ku imelo ya munthu amene mukufuna kugula. Mutha kuwatumiza malinga ndi zomwe mukufuna, koma chepetsani pang'ono kuti asakukhumudwitseni.
• Zotsatsa kwawo: Izi ndi zotsatsa zazithunzi ndi makanema zomwe mwina mudakumana nazo mobwerezabwereza papulatifomu. Koma nthawi zonse mutha kuyika khoma lolembera kutsogolo kwazomwe zili ndi gated kuti mupange zitsogozo.
• Mitundu Yotsogolera: Tsopano, awa ndi mitundu yathu yotsatsa yomwe timakonda kwambiri. Kupangitsa anthu kulembetsa fomu ndi ntchito yovuta kwambiri chifukwa angataye chidwi nthawi iliyonse. Koma mafomu otsogola a LinkedIn amathetsa vutoli mwa kupeza fomu yodzazidwa kale ndi zambiri kuchokera pa mbiri ya wofuna kutsatsa. Chomwe wofuna kutsatsa ayenera kuchita ndikuyankha mafunso aliwonse omwe mwina mwafunsa kenako dinani "Tumizani."
• Malembo otsatsa: LinkedIn imapereka ngakhale zotsatsa zolembedwa, komwe muyenera kulipira nthawi iliyonse munthu akawona zotsatsa zanu kapena wina akadina. Izi zimadalira mtundu wa kusintha komwe mwakhazikitsa.

Kodi angachite bwanji?

• Gawo loyamba mulimonse kulenga malonda Njira ndikupeza mtundu wa zotsatsa zomwe mukufuna kutulutsa komanso mtundu wa omvera omwe mukuwayang'ana. Chotsatira chomwe muyenera kudziwa ndi bajeti yomwe mupereka. Choncho yambani ndi LinkedIn Ads Manager ndi kusewera mozungulira kuti mumvetse.

8. Lowani Magulu

LinkedIn ili ndi gulu la chilichonse. Ngakhale litakhala kuti silikuwoneka bwino, mukafufuza pang'ono, nthawi zonse mutha kupeza gulu la bizinesi yanu. Lowani nawo zokambiranazi, ndipo ndani akudziwa, kasitomala wanu wotsatira akhoza kukhala m'gulu limodzi mwa magulu amenewo.

Kodi angachite bwanji?

• Kusaka kwapamwamba kwa LinkedIn kuli ndi njira zomwe mungasankhire ndikupeza magulu omwe ali mu niche imeneyo. Chomwe muyenera kuchita ndikulemba niche yanu kapena mawu ofunikira ndikusankha njira yamagulu okha pansipa, ndipo voila! Mupeza mndandanda wa magulu mumakampani awa. Yang'anani izi ndikuchita nawo nthawi zonse magulu omwe akumva kuti ndi ofunika kwa inu.

9. Pangani Maubwenzi Aukadaulo

Litepalibe amene angafune kuvomereza pempho lolumikizidwa ndikumenyedwa ndi mawu aatali omwe samamva kuti ndi ogwirizana nawo. Uku ndikuzimitsa kwakukulu ndipo kutha kukutayani kasitomala.

Ndiye inu mumachita chiani? 

Pali mawu akuti mu dziko la malonda otchedwa kugulitsa pagulu. Apa ndipamene anthu amadziwana mwaukadaulo ndipo pamapeto pake amapanga maubwenzi ogwirizana omwe amapindulitsa makampani awo onse.

Ndipo tangoganizani, popeza simuli ogulitsa kwambiri, muli ndi mwayi wabwino wosintha zinthu mwanjira imeneyi. Chifukwa, mukugula chinthu kapena ntchito kuchokera kwa munthu amene mumamudziwa kuyambira kale.

Njira imeneyi inagwira ntchito bwino kwambiri moti katswiri woona za malonda wa LinkedIn anaika dashboard yogulitsa zinthu pa malo ochezera a pa Intaneti. Dashboard iyi ikuwonetsa mndandanda wa zinthu, zomwe zimakupatsani mwayi wodziwa momwe mungagulitsire zinthu pa malo ochezera a pa Intaneti.

Kodi angachite bwanji?

• Pangani zinthu zothandiza omvera anu. Lankhulani nawo nthawi zonse kuti muwone mavuto omwe mukusowa panopa ndikuthana ndi nkhawa zimenezo. Yambani kukambirana ndi omwe angakhale makasitomala anu ndipo perekani ndalama zanu pamene pakufunika. Mwanjira imeneyi, mumapeza chidaliro chawo ndi kudalirika kwawo mosavuta, zomwe zimawapangitsa kukhala omasuka kugula.
• Ngati mukupeza anthu osangalatsa omwe akufuna kukuthandizani, mutumizeni chiitano chanu chokhala ndi mawu ochepa kuti muyambe kukambirana. Lumikizanani ndi anthu omwe ali ndi malingaliro ofanana kuti mupange gulu lolimba.

10. Limbikitsani Kulimbikitsa Ogwira Ntchito

Aliyense wa antchito anu ndi netiweki yakeyake. Ali ndi magulu awoawo a anthu, omwe, akaphatikizidwa, amatha kukhala netiweki yayikulu. Netiweki yomwe mungapeze mosavuta mothandizidwa ndi antchito anu.

Kodi angachite bwanji?

• Yambitsani pulogalamu yophunzitsira komwe mumaphunzitsa antchito anu ubwino wokhala nawo pawokha. Momwe ma brand awo amawabweretsera mwayi wambiri.
• Yambani kupanga zomwe anthu amakonda kugawana. Mutha kupanga positi ya Ogwira ntchito, pomwe mungalankhule za gulu lomwe limapangitsa malotowo kugwira ntchito.
• Yambani pulogalamu yopereka mphoto ndi kuzindikira komwe mumakondwerera zochitika zazikulu za antchito anu popanga mayina awoawo.

Njira zabwino zokumbukira mukamagula ma lead

Ndi kusintha kwina, mutha kusintha mbiri yanu ya LinkedIn kukhala tsamba lofikira lomwe limakopa anthu otsogola. Koma pali njira zina zabwino zomwe muyenera kukumbukira.

• Pali chifukwa chake LinkedIn ili ndi zosefera zambiri, zigwiritseni ntchito. Mukazisefa bwino mutha kufikira anthu oyenera popanda khama lalikulu.
• Kumanga ulamuliro n'kofunika mofanana ndi kufikira omvera oyenera. Ngati mupitiliza kufalitsa nkhani zothandiza omvera anu nthawi zonse, mudzamanga ulamuliro, zomwe zingapangitse anthu kukufikirani m'malo mokufikirani.
• LinkedIn imakulolani kuwonetsa maumboni omwe angathandize kufulumizitsa kusintha kwa anthu ndikuchita ngati njira yogulitsira malonda.

Kutsiliza

Njira iliyonse yomwe tafotokozera mpaka pano m'nkhaniyi ndi yapamwamba kwambiri yomwe mungathe kusakaniza ndikugwirizanitsa kuti mupange bizinesi yanu yokhazikika. Ndi zitsanzo ziti zomwe mukufuna kutsatira komanso zomwe mukufuna kuzipewa zimatengera zomwe mumakonda.

Kaya musankhe njira yotani, LinkedIn imakupatsirani zida zofunikira komanso zothandizira kuti zitheke. Zomwe mukufunikira kuchokera kumbali yanu ndi chidziwitso ndi luso kuti mugwiritse ntchito bwino.

Maluso a malonda a LinkedIn sangathe kumangidwa usiku umodzi. The okhutira kulenga ndondomeko akhoza kukhazikitsidwa mu nkhani ya mphindi zochepa ndi Predis KWA.

kotero, Lowani lero ndikukhazikitsa kalendala yanu ya mwezi wathunthu, ndipo tiyeni titengere kusasinthika kwanu pamlingo wina!

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