Kodi Mumagwiritsa Ntchito Bwanji Omvera Oneneratu pa LinkedIn?

Pamene LinkedIn inasiya kusankha omvera owoneka ngati 2024, sichinasiye otsatsa ake ali pawokha. M'malo mwake, idapereka njira ziwiri kwa otsatsa kuti apange omvera omwe ali ofanana, omwe ndi Predictive Audience ndi Kukulitsa Omvera. Ngati mudazolowera omvera ofanana ndipo simukudziwa momwe awiriwa amagwirira ntchito, ndiye kuti kudumphira mozama uku kungakutsegulireni maso.

Ndiye tiyeni tiyambe!

Kodi Predictive Audience ndi Kukulitsa Omvera ndi Chiyani?

Owonera zolosera ndipamene mumayika magwero ku LinkedIn yanu ndiyeno LinkedIn imagwiritsa ntchito AI yake kuti ipeze zomwe zimachitika ndi gulu ili. Kenako AI iyi imatuluka kuti ikapeze gulu lofanana la anthu omwe azichita zomwezo kutengera zomwe amakonda.

Tsopano, kukulitsa kwa omvera kumatanthauza kuti LinkedIn ipeza anthu omwe ali ndi mawonekedwe ofanana ku data yanu yoyambira ndikuwonetsa zotsatsa zanu kwa iwo.

Pali kusiyana kochepa kwambiri pakati pawo. Ngakhale njira zonsezi zimayesetsa kuyika malonda anu patsogolo pa anthu ambiri, amatenga njira zosiyanasiyana posankha omvera. 

Kukula kwa omvera kumawona mawonekedwe a gwero lanu la data ndikusankha anthu ofanana ndi amenewo. Pomwe, owonera omwe anenedweratu amagwiritsa ntchito AI kuti adziwe zomwe zidzachitike ndi ogwiritsa ntchito ndikupeza omwe angasinthe. Ikakhala ndi deta iyi, imawonetsa zotsatsa kwa anthu omwe akufuna. 

M'mawu osavuta, kukulitsa kwa omvera kumakhala ndi mtundu wofanana, ndipo omvera omwe anenedweratu ali ndi chitsanzo chamtsogolo choyendetsedwa ndi AI.

Omvera Olosera ndi Kukula kwa Omvera vs Omvera Ofanana:

Omvera owoneka ngati amadalira kwambiri zomwe zidasonkhanitsidwa kuchokera kwa makasitomala anu osaganizira kwambiri zomwe amakonda komanso zochita zawo. Palibe kukulitsa kapena kuphunzira pakapita nthawi.

Koma Predictive Audience imagwiritsa ntchito AI kulosera zam'tsogolo za makasitomala gwero deta ndiyeno amawagwirizanitsa ndi gulu latsopano la omvera. Mwanjira iyi, mumamvetsetsa bwino ngati angatembenuke kapena ayi. Izi zikutanthauza kuti deta yanu imapitilira kukula ndikuphunzira pakapita nthawi. 

Pomaliza, omvera a Predictive ndi kukulitsa kwa omvera kumapangitsa kuti pakhale makonda komanso scalability, motero amawonetsa ngati njira zina zabwinoko kuposa omvera a Lookkalike.

Momwe Mungakhazikitsire Omvera Olosera pa LinkedIn?

Musanayambe kuganiza ngati lingakhale lingaliro labwino kukhala ndi omvera a Predictive komanso kukulitsa omvera pa zida zanu zotsatsa, simungathe. Chifukwa miniti yomwe mukuyamba kugwiritsa ntchito Predictive omvera, kukulitsa omvera kumazimitsidwa.

Chifukwa chake, ndizomwe zatha, tiyeni tiwone momwe mungapangire malonda anu ndi omvera omwe akulosera. Kuti muchite izi, zonse zomwe muyenera kuchita ndi izi:

• Musanayambe kupanga malonda, onetsetsani kuti mwakhazikitsa akaunti yanu mu LinkedIn kampeni woyang'anira ndikukhazikitsa 2-factor kutsimikizika kwanu. Pambuyo pake, muyenera kukhala ndi omvera ofananira, chifukwa popanda izo, simungathe kupanga omvera a Predictive.
• Izi zikachitika, chotsatira ndikudina "Plan” kumanzere kwa menyu kapamwamba.

• Patsamba lotsitsa, muwona njira yotchedwa "Omvera”, kumenya.

• pambuyo kuti, sankhani "Pangani omvera” njira. Njira yotsikira pansi idzakufunsani ngati mukufuna kupanga omvera omwe anenedweratu kapena ogwirizana nawo. Dinani "omvera ananeneratu".

• Mukamaliza, tchulani omvera anu omwe mwawaneneratu.
• Gawo lotsatira ndi kusankha t yoyeneraomvera a arget kutengera ndi zomwe mukufuna kupanga omvera atsopano. Izi zitha kukhala chilichonse kuchokera pamndandanda wa Contacts, mawonekedwe a lead gen, kapena retargeting.
• Sankhani fayilo ya malo omvera anu.
• Sankhani kukula kwa omvera anu ndipo pomaliza dinani "Gwirizanani ndikupanga".

Ndipo ndi zimenezo!

Momwe Mungakhazikitsire Kukula kwa Omvera pa LinkedIn?

Kukula kwa omvera kumasankhidwa mwachisawawa pa LinkedIn, kotero palibe njira ina yoti muyatse. 

Koma ngati mukufuna kudziwa komwe mungazimitse izi (ngati pakufunika!), ndiye njira yochitira izi ndi kupanga kampeni. Ndipo izi ndi njira zenizeni momwe mungachitire izi:

• Sankhani "Pangani” njira mu woyang’anira kampeni kenako sankhani “kampeni".

• Sankhani cholinga chanu chotsatsa, monga kuzindikira, kuyendera mavidiyo, ndi zina zotero.
• Dinani "Ena".

• Sankhani mtundu wa kampeni kenako dinani "Ena".
• Ndipo mukasankha gulu la kampeni ndi zina zotero, mudzatengedwera ku magawo a malonda. Yendani pansi mpaka muwone gawo la omvera omwe mukufuna.

• Mugawoli, pakhala bokosi loyang'ana lomwe limakupatsani mwayi "Yambitsani Kukulitsa Omvera”, zomwe mutha kusankha kapena kuzichotsa kutengera zomwe mumakonda.

Ngakhale pali zonena kuti Kukula kwa Omvera kukuwonetsa zotsatsa kwa ogwiritsa ntchito zomwe sizikugwirizana ndi omvera anu, motero zimapangitsa kudina kowononga. Choncho pitirizani kusamala.

Zofunikira Pogwiritsa Ntchito Omvera Olosera

Mosiyana ndi zimenezi, anthu owonera pa LinkedIn akuti akuchita bwino. Tsopano, palibe umboni womveka bwino wa kuchuluka kwa ma AI omwe amasankha kupanga omvera anu owonera, kupatula zizindikiro za cholinga kapena zochita zamtsogolo. Koma mwanjira ina, njira iyi yowunikira ikuwoneka kuti ikubweretsa zotsatira zabwino kwa ogwiritsa ntchito ambiri, ikugwira ntchito pa mfundo zofanana ndi Programmatic Job Advertising, komwe zizindikiro za data zimatsogolera malo otsatsa kuti apeze zotsatira zabwino. Kupatula kuwunikira pa malonda, LinkedIn AI zida zingathandize otsatsa kuti aziwoneka
ndi zolemba zokhazikika, zokongoletsedwa za LinkedIn zomwe zimalimbitsa anthu omwe afikira
kudzera mu kampeni zolosera.

Chifukwa chake, ngati mukufuna kupereka chandamale ichi, muyenera kudziwa zofunikira zomwe zilipo:

• Kumbukirani gwero la dataset yomwe mungagwiritse ntchito kupanga omvera (monga mafomu otsogolera, retargeting, ndi zina zotero), mungathe gwiritsani ntchito gulu limodzi la magwero a data.
• Ngati mwasankha mndandanda wolumikizana nawo, ndiye kuti mndandandawo uyenera ali ndi mamembala osachepera 300 mu izo.
• inu sangathe kugwiritsa ntchito kukulitsa kwa Omvera ndi owoneratu nthawi yomweyo.
• inu simungathe kugawana ndi anthu omwe mwawaneneratu pa akaunti yotsatsa.
• Ngati mukufuna kuti omvera anu asamalowedwe pamndandanda wa anthu omwe akulosera, onetsetsani kuti mwawapatula.

3 Njira Zabwino Kwambiri Zomwe Mungatengere Mukamagwiritsa Ntchito Zowoneratu

Ziribe kanthu kuti luso lolunjika limasintha bwanji, kusinthika kwake kumakhala kwakukulu bwanji, pamafunikabe kuti mupange zotsatsa ndi zina. zabwino mu malingaliro. Zina mwa zikuluzikulu ndi izi:

1. Onetsetsani kuti cholinga chanu ndi omvera akugwirizana

Posankha gwero la deta kuti mukhazikitse omvera anu, ndikofunikira kukumbukira cholinga chomaliza chazotsatsa. Chifukwa ngati mukugwiritsa ntchito omvera anu omwe akubwereranso ngati gwero, ndipo omvera omwe anenedweratu potengera izi akugwiritsidwa ntchito pazachidziwitso zamtundu, ndiye kuti ndizowononga. Mwanjira iyi, mutha kuwonetsa zotsatsazo kwa anthu omwe mwina amakudziwani kale.

2. Khalani ndi Mbeu Yabwino Yabwino

Mukamagwiritsa ntchito gwero la mbewu, onetsetsani kuti mwagwiritsa ntchito yabwino yomwe yatsimikizika kuti isinthe. Chifukwa ngati gwero lanu lili ndi zosemphana zambiri, ndiye kuti omvera anu omwe anenedweratu angapatuke pakusankha kwanu omvera.

3. Khalani ndi Kopi Yabwino Yotsatsa

Magawo olowera ndi ofunikira, koma makope ndi zotsatsa ndizofunika kwambiri. Chifukwa ngati opanga malonda anu sakukhudzika mokwanira, ndiye kuti simukusintha. Chifukwa chake, popanga zotsatsa zanu za LinkedIn, sungani zina mwazolozera izi:

• Zotsatsa zotsatsa ziyenera kukhala mkati Zithunzi za 220 kupewa kuchepetsedwa.
• Inu mukhoza kupanga 4 - 7 opanga pa kampeni. 7 chifukwa LinkedIn imalola wogwiritsa ntchito kukhala ndi zowonera 7 pazotsatsa zanu mkati mwa maola 48.
• Gwiritsani ntchito zithunzi zapamwamba ndi ma CTA okhutiritsa, amphamvu, okhudzana ndi zochita
• Pangani malingaliro monga changu, chisangalalo, ndi zina zotero

4. Konzani kutsogolera khalidwe

Popeza timadalira AI ya LinkedIn kuti itipatse ma leads, sizikupweteka kukhala ndi njira zina zosefera kuti muwonetsetse kuti ma leads abwino sakulowa. Mutha kukhazikitsa njira yosavuta yotsimikizira imelo mumafomu a lead gen kuti muwonetsetse kuti ma leads anu ali ndi cholinga chenicheni. Inde, izi zitha kuchepetsa kuchuluka kwa kutembenuka kwanu, koma kufunafuna lead yotsika mtengo kungatenge zinthu zambiri kuchokera ku bizinesi yanu, zomwe sizoyenera. 

Omvera Olosera: Kodi Ndiko Kusuntha Koyenera?

Predictive Audience ndiyofunika nthawi yanu. Chifukwa chake, ngati mukuganiza zokulitsa kutsata kwa omvera anu, ndiye kuti ichi ndi chinthu choyenera ndalama zanu.

Komabe, palibe kuchuluka kwa kutsatsa komwe kungapulumutse kutsatsa koyipa, chifukwa pamapeto pake, ndizomwe zikukweza kwambiri. Zomwe zikutanthauza kuti muyenera kukhala ndi nthawi yoganizira momwe mungapangire masewera anu a LinkedIn ad kuti muthe kutembenuza mosavuta.

Koma mwamwayi, simuyenera kuthera nthawi yochuluka mukuziganizira chifukwa Predis AI yakhazikitsa ndikupangitsa kuti ntchitoyi ikhale yosavuta kwa inu. Ndi Predis Ayi, mutha kupanga zotsatsa za LinkedIn posakhalitsa ndikungofulumira.

Lowani, perekani mwachangu, ndipo lolani AI ikupangireni zamatsenga! Ndi zophweka monga choncho.

kotero, Lowani lero kuti nditenge wanu free akaunti ndikuyamba kuyendetsa nokha malo anu ochezera a pa Intaneti ndi masewera otsatsa!

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