7 Kubwezeretsanso Njira Zotsatsa Kuti Mulimbikitse Kugulitsa kwa Ecommerce

Kodi mudayang'anapo zinthu zingapo, kuyang'ana malo ogulitsira pa intaneti, ndikusiya osagula kuti pambuyo pake pazamasamba kapena masamba ena amapeza zotsatsa zomwezo? Makampeni obwezeretsanso amathandiza ogulitsa pa intaneti kuti alumikizanenso ndi ogula omwe awonetsa kale chidwi ndi katundu wawo. Kutsatsa kobwerezabwereza kumatumizanso alendowa ndi zotsatsa zofananira m'malo mowalola kuzimiririka, zomwe zimakulitsa mwayi wotembenuka. Itha kukulitsa kwambiri malonda, kusiyidwa kwa ngolo, ndikuwongolera kubweza ndalama zotsatsa (ROAS) pamsika wampikisano wapaintaneti. Blog iyi ifotokozanso za retargeting, kufotokoza chifukwa chake imagwira ntchito, ndikuwonetsa momwe mungagwiritsire ntchito bwino kuti mukulitse kampani yanu ya e-commerce. Tikhala tikuyang'ana njira 7 zotsatsiranso zotsatsa kuti zikweze kugulitsa kwa ecommerce ndi mitengo yosinthira!

Kodi Kubwezeretsanso Zinthu ndi Chiyani?

Retargeting (yomwe imatchedwanso Kutsatsanso) ndi njira yotsatsira pa intaneti yomwe imayang'ana ogwiritsa ntchito omwe adalumikizanapo ndi tsamba lanu koma osachitapo kanthu. M’malo molola alendowa kuzembera. Ma cookie kapena kutsatira ma pixel amagwiritsidwa ntchito kutsatira ogwiritsa ntchito pamapulatifomu osiyanasiyana ndikuwawonetsa zotsatsa zomwe zimawapangitsa kufuna kubwereranso ndikuchitapo kanthu. Retargeting imakuthandizani kuti mukhale otsogola powonetsa zotsatsa zofunikira pamapulatifomu osiyanasiyana, monga:

• Ma social media (Facebook, Instagram, LinkedIn, Twitter)
• Google Display Network (zotsatsa zowonetsedwa patsamba zosiyanasiyana)
• Malonda amakanema a YouTube
• Makampeni a imelo

Momwe Mungagwiritsire Ntchito Retargeting?

Kubwezeretsanso kumadalira tizidutswa tating'ono ta ma code (otchedwa pixelisi or makeke) omwe amatsata zochitika za alendo patsamba lanu. Mosiyana ndi zotsatsa zomwe zimawonetsedwa nthawi zonse, kubwezeretsanso kumakhala kothandiza kwambiri chifukwa kumangoyang'ana anthu omwe awonetsa kale chidwi ndi zinthu zanu. Umu ndi momwe zimagwirira ntchito:

• Winawake kapena kasitomala yemwe angakhalepo amapita patsamba lanu la e-commerce ndikusakatula zomwe zili.
• Sagula chilichonse ndikuchoka.
• Ma tracking bug- pixels/cookies amatsata tsamba lomwe amayendera.
• Amayamba kuwona zotsatsa zomwe zili zofunika kwambiri kwa iwo pamasamba ena, malo ochezera a pa Intaneti, ndi zotsatira zakusaka.
• Zotsatsazi zimawapangitsa kuganizira za chinthucho, zomwe zimawapangitsa kuti azigulanso. 

Ubwino Wobwereketsa pa Kugula pa intaneti

Retargeting sikungokhudza kuwonetsa zotsatsa, koma ndikusintha njira zotentha kukhala makasitomala olipira. Ichi ndichifukwa chake zimagwira ntchito bwino:

Zogulitsa zambiri kudzera mukusintha

Anthu ambiri amene amabwera kwa nthawi yoyamba sagula, koma sizikutanthauza kuti alibe chidwi. Pamene wina ali wokonzeka kugula, retargeting imasunga chizindikiro chanu patsogolo pawo, zomwe zimawonjezera mwayi wogulitsa. Kafukufuku akuwonetsa kuti kubweza malonda kumatha kuwonjezeka Mitengo yosinthira ma ecommerce pa mpaka 150%.

Kuchepetsa kusiyidwa kwa ngolo

Kusiya pa ngolo yogula ndi vuto lalikulu kwa masitolo a pa intaneti. Anthu omwe anali pampando wogula chinthu akhoza kukopeka kuti abwererenso mwa kubwezeretsanso malonda omwe amawakumbutsa zinthu zomwe adasiya kapena kupereka ndalama zapadera.

Ogula ambiri amasiya magaleta awo pazifukwa monga ndalama zotumizira zosayembekezereka, zosokoneza, kapena kungofuna "kuganiza za izi." Ena angachoke chifukwa adazindikira kuti ayenera kulembetsa ku VAT asanamalize kugula. Kubwereza malonda kungathandize kuwabwezeretsa ndi zikumbutso kapena zolimbikitsa, motero kukulitsa malonda a pa intaneti! Kubwereza malonda kungathandize kuwabwezeretsa ndi zikumbutso kapena zolimbikitsa monga tafotokozera pansipa, motero kukulitsa malonda a pa intaneti!

• “Ngololi yako ikukuyembekezerani!” malonda
• kuchotsera kapena free zotumizira
• Zochita zanthawi yochepa kuti mupange changu

Kukumbukira bwino mtundu

Anthu akaona dzina la mtundu/bizinesi yanu mobwerezabwereza m'malo osiyanasiyana, zimamveka bwino. Mukabwezeranso kasitomala, mumakulitsa chidaliro komanso kuzindikira mtundu, ngakhale sakugula nthawi yomweyo. Njira iyi yobwezeranso malonda imathandizira kukweza mitengo yosinthika ya ecommerce!

7 Njira Zothandizira Zotsatsa Zotsatsa Kuti muwonjezere Ecommerce

1. Gawo la Omvera

Anthu samachita zofanana nthawi zonse, ndiye bwanji mumawawonetsa malonda omwewo? Mutha kupereka zotsatsa zofananira ndikupangitsa kuti anthu ambiri azilumikizana nawo popanga makampeni apadera pagulu lililonse. Gawani owonera anu m'magulu potengera:

1. Zowonera Zamalonda: ndi anthu omwe adayang'ana masamba azinthu koma osagula kalikonse.
2. Osiya Ngololi: Anthu amene amaika zinthu m’ngolo yawo koma sanazionere amatchedwa “osiya ngolo.”
3. Makasitomala Akale: Anthu omwe adagulapo kwa inu kale ndipo angakhale ndi chidwi ndi katundu wofanana.
4. Alendo Ochita Chibwenzi: Anthu omwe adayang'ana tsamba lanu kwakanthawi koma osachita chilichonse.

2. Zotsatsa Zotsatsa Zomwe Zasinthidwa Mwamakonda Anu

Anthu sangakonde zotsatsa zamtundu uliwonse. M'malo mwake, onetsani zinthu zenizeni zomwe mlendo adaziwona muzotsatsa zanu zomwe mumatsatsanso kuti zikhale zofunikira kwambiri.

1. Kuyika ndemanga za makasitomala kapena ndemanga.
2. Njira zoperewera monga "Awiri okha omwe atsala m'stoko!"
3. Free kutumiza kapena malonda omwe amapezeka kwakanthawi kochepa ndi zitsanzo za malo ogulitsa apadera.
4. Chikumbutso cha zochita zawo zomaliza, monga “Mukuganizirabe zimenezi? Pezani 10% yochotsera tsopano!”
5. Kutsatsa koyenera kwambiri, m'pamenenso wina adina.

3. Kulimbikitsa Maulendo Obwereza

Anthu ambiri amachikonda. Perekani zotsatirazi kwa ogula amene sakutsimikiza kuti abweranso:

1. kuchotsera kwa nthawi yochepa kuti apange changu.
2. Kuyitanitsa kwawo kotsatira kudzatumizidwa free.
3. Gulani imodzi, pezani imodzi free amachita.
4. Gwiritsani ntchito mawu ngati “Fulumira!” kusonyeza kuti muyenera kuchitapo kanthu mwamsanga. Mumaola 24, 10% yomwe mwasunga idzapita.

4. Retargeting kudutsa Channels

Yang'ananinso omvera anu pamapulatifomu angapo. Njira yama multichannel imapangitsa kuti anthu ambiri aziwona ndikupeza zotsatira zabwino. Kotero, musamangodalira chimodzi:

1. Social Media Retargeting: Zotsatsa pa Facebook ndi Instagram ndizabwino pakubwezeretsanso zithunzi.
2. Google Display Network: Zotsatsa zanu ziwonekera pamasamba masauzande ambiri kudzera pa Google Display Network.
3. Zotsatira za YouTube: Kutsatsanso makanema ndi njira yabwino yopangira anthu kuti amvetsere.
4. Kubwezanso Maimelo ndi njira yabwino yokumbutsa anthu.

5. Kuwongolera pafupipafupi

Ngati palibe malonda okwanira, anthu akhoza kuyiwala za mtundu wanu, tsatirani izi:

1. Ikani malire pa kuchuluka kwa zotsatsa kuti mupeze kusakaniza koyenera
2. Kusintha kwanthawi zonse kutengera momwe ogwiritsa ntchito amagwirira ntchito.
3. Kuyimitsa zotsatsa munthu akatembenuka kumalepheretsa kuwononga ndalama zotsatsa.

6. Retargeting kwa mafoni zipangizo

Anthu ambiri amagula pa mafoni awo, koma samagula nthawi zonse. Onetsetsani kuti zotsatsa zanu zotsatsanso zimagwira ntchito bwino pazida zam'manja mwa:

1. Mabatani omwe ndi osavuta kudina.
2. Masamba otsikira omwe amatsegula mwachangu.
3. Njira zosavuta zowonera.

7. Retargeting Kutengera Zomwe zili, Osati Zamgulu Zokha

Mlendo aliyense sali wokonzeka kugula nthawi yomweyo. Anthu ena angafunike zambiri asanasankhe. Musanayese kugulitsa, njirayi imapangitsa kuti anthu azikhala ndi chidwi komanso kudalirana.

1. Atumizireninso zinthu zothandiza, monga zolemba za pa blog zomwe zikuwonetsa momwe zinthu zanu zingawathandizire.
2. Mndandanda wazinthu zomwe zimafananiza zimawathandiza kusankha yoyenera.
3. Zolemba za mabulogu zomwe zimafotokoza phindu lazinthu ndi maupangiri ofananiza.
4. Ndemanga ndi kafukufuku wamakasitomala.

Njira Zopangira Zopangira Kubweza Zotsatsa Kuti Muwonjezere Ma Conversion

Kupanga yanu retargeting zotsatsa zogwira mtima, muyenera kupyola zikumbutso zoyambira ndikuyang'ana pazochitika zokopa, zomwe mumakonda. Nawa njira zopangira:

1. Onetsani ogwiritsa ntchito zomwe adaziwona kapena kuzisiya m'ngolo yawo. Malonda amunthuwa amawonjezera mwayi wotembenuka.
2. Nthawi zonse kambiranani ndi makasitomala nkhawa zawo. Onetsetsani kuti mwatchula mfundo zilizonse zokhudza kubweza katundu, chitsimikizo, kapena chithandizo kwa makasitomala. Muthanso kugwiritsa ntchito katswiri wolandila alendo kuti ayankhe mafunso omwe anthu ambiri amafunsa nthawi yomweyo, zomwe zimapangitsa kuti ogula azitha kupeza thandizo lomwe akufuna asanagule.
3. Ikani kwambiri kutsindika kwa ogulitsa kwambiri. Onetsani zotsatsa zazinthu zomwe zalandira mavoti abwino kwambiri. Kuchita izi kudzakulitsa kwambiri kutembenuka kwa ecommerce.
4. Kuopa kuphonya (FOMO) atha kugwiritsidwa ntchito kuti apangitse chidwi popereka kuchotsera kwakanthawi kochepa kapena kuchepetsa kuperekedwa kwa masheya.
5. Gwiritsani ntchito zinthu monga spin-the-wheel kuchotsera kapena zowerengera nthawi kuti mupangitse zotsatsa zobwereza kukhala zosangalatsa komanso zokopa.
6. Mutha kuwonetsanso ndemanga zenizeni zamakasitomala, maumboni, kapena makanema osatsegula kuti mupange chikhulupiriro komanso umboni wapagulu.
7. M'malo mowonetsa malonda omwewo mobwerezabwereza, pangani a mndandanda wa zotsatsa amene amanena nthano, kuphunzitsa ndi kulera otsogolera asanayambe kugulitsa.

Kuyeza ndi Kukonza Makampeni Obwereranso

Kusunga zomwe mukuchita kumakupatsani mwayi wosintha dongosolo lanu. Ndizotheka ngakhale kusintha pang'ono kukhala ndi zotsatira zazikulu pakuchita. Kuti mupindule kwambiri ndi zoyesayesa zanu, tsatirani ma key performance indicators (KPIs) monga:

• Dinani-Kupyolera mulingo (CTR): Ndi anthu angati akupanga zotsatsa zanu?
• Mtengo Wakusintha: Ndi alendo angati obwerera akugula?
• Bwererani pa Ad Spend (ROAS): Kodi malonda anu akubweretsa zabwino?
• ntchito A / B kuyezetsa kuyesa zotsatsa zosiyanasiyana, zotsatsa, ndi mameseji kuti muwone zomwe zikuyenda bwino.

Mavuto Omwe Ayenera Kupewa Mukayambiranso Kutsatsa Kuti Mulimbikitse Ecommerce

1. Muyenera kupewa zolakwika zomwe zimachitika pafupipafupi, monga kuchulutsa ogwiritsa ntchito omwe ali ndi zotsatsa zosafunikira. Zotsatsa zambiri zimatha kukhumudwitsa omwe akufuna kukhala makasitomala.
2. Khalani pafupipafupi zisoti kuchepetsa kangati wogwiritsa ntchito amawonera malonda anu.
3. Osasintha zotsatsa pafupipafupi. Onetsetsani kuti zotsatsa zanu zimakhala zatsopano komanso zogwirizana.
4. Pewani kugwiritsa ntchito uthenga womwewo kwa alendo onse. M'malo mwake mutha kusintha zotsatsa potengera zomwe ogwiritsa ntchito amachita.
5. Kunyalanyaza ma analytics sikungathandize. Kuti mukweze ndikukulitsa zoyesayesa zanu, muyenera kugwiritsa ntchito deta kulunjika makasitomala omwe angakhale nawo kuti apititse patsogolo malonda a ecommerce.
6. Nthawi zonse kulumikizana ndi ambiri tsamba lofikira loyenera, kaya ndi tsamba lazinthu, tsamba langolo, kapena kuchotsera kwapadera.
7. Popeza ogwiritsa ntchito ambiri amasakatula pazida zam'manja, zotsatsa zanu zobwerezeranso ndi masamba ofikira ziyenera kukhala mafoni ochezeka.
8. Tsitsaninso zomwe mwapanga pafupipafupi posintha zithunzi, mitu, zotsatsa, kapena mabatani a CTA kuti chinkhoswe chikhale chokwera.

Kutsiliza

Mabizinesi a E-commerce amapeza kuti kutsatsanso kubweza ndikusintha bizinesi yawo. Muli ndi kuthekera kosintha alendo omwe sanagule kuti akhale makasitomala olipira powapatsa zidziwitso zazinthu zanu ndikusintha zomwe akumana nazo. Gwiritsani ntchito magawo anzeru, zotsatsa zosangalatsa, komanso kuphatikiza koyenera kwa media kuti musunge mawonekedwe amtundu wanu patsogolo pamalingaliro a makasitomala anu.

Nthawi yomweyo yambani kugwiritsa ntchito njira zobwezeretsanso izi, ndipo muwona chiwonjezeko chochititsa chidwi cha kutembenuka kwanu.