Instagram ndiye pulogalamu yotchuka kwambiri yapa media masiku ano. Kodi munayamba mwadzifunsapo chifukwa chake? Ndizosavuta: anthu ambiri akugwiritsa ntchito Instagram chifukwa cha mawonekedwe ake abwino komanso zosangalatsa; anthu amakonda kuwononga nthawi pa Instagram ndikudya zomwe zili.
Instagram sikuti imangoyika zinthu pafupipafupi. Eni mabizinesi tsopano akusamukira ku Instagram kuti alumikizane ndi omvera awo pawokha. Pali zambiri zomwe Instagram yakhazikitsa pakapita nthawi pamasamba abizinesi. Izi zathandiza ma brand angapo kutchuka pa Instagram. Allbirds ndi mtundu umodzi wotere.
Zambiri za Allbirds?
Allbirds ndi kampani yokhazikika ya nsapato ku San Francisco, CA. Kampaniyo idakhazikitsidwa mu 2016 ndi Tim Brown ndi Joey Zwillinger ndi cholinga chopanga nsapato zabwino kwambiri padziko lonse lapansi pogwiritsa ntchito zida zokhazikika.
Nsapato za Allbird zimapangidwa kuchokera ku ubweya wa merino, womwe ndi wachilengedwe, wowola komanso wongowonjezedwanso. Kampaniyo imagwiritsanso ntchito mabotolo apulasitiki opangidwanso kuti apange zitsulo za nsapato zake. Nsapato za Allbird zidapangidwa kuti zikhale zomasuka, zokongola komanso zokhazikika.
Mubulogu iyi, tikambirana zolozera zotsatirazi pokhudzana ndi njira ya Allbird's social media marketing strategy:
- Mtundu wa zomwe zili
- Mitundu yamapositi
- Kuchuluka kwa kutumiza
- Kutsatsa koyendetsedwa ndi zifukwa
- hashtags
- Zosinthidwa ndi ogwiritsa ntchito
- Mgwirizano ndi kukopa chidwi
- Magulu Otchuka
Allbirds Instagram strategy
Mtundu wa Allbirds ndi kampani yotchuka padziko lonse lapansi yomwe imagulitsa nsapato zokhazikika ngati mawu ake. Mubulogu iyi, tisankha njira za Instagram zomwe Allllbirds amagwiritsa ntchito komanso momwe mungagwiritsire ntchito zomwezo!
1. Mtundu wa zomwe zili
Mtundu wa zomwe mumayika pa Instagram zimakhudza zomwe zili patsamba lanu. Bizinesi iliyonse pa Instagram ikuyesera kupanga chizindikiritso. Pazinthu zonsezi, mtundu uyenera kukhala wapadera kuti udzipangire yokha chizindikiro. Mtundu wazinthu uyenera kukhala wogwirizana ndi mtunduwo, zikhalidwe zake, masomphenya, cholinga, ndi omvera.
Allbird yakhala ikutumiza zambiri zomwe zimazungulira nsapato, zomwe ndi zomwe mtundu wake umagulitsa. Pali zambiri zaluso m'makalata awo. Apanga malonda awo ochezera a pawayilesi zonse zokhudzana ndi niche yomwe akugwira ntchito. Zolemba zawo zimatanthauzira mankhwalawo m'njira yosangalatsa kwambiri. Akadatha kulunjika omvera olimba, koma adakula powonetsa momwe nsapato zawo zilili kwa aliyense.
Dziwitsani anthu za malonda anu potumiza zinthu zosiyanasiyana. Mwachitsanzo, ngati ndinu bizinesi yomwe imagulitsa zinthu zamasewera, ndiye kuti ikani zamalonda pafupipafupi. Komanso, tumizani mavidiyo a momwe zinthuzi zimagwiritsidwira ntchito komanso momwe mungagwiritsire ntchito bwino. Tumizani zomwe zili ndi malingaliro osiyanasiyana omwe amachokera ku niche yomweyo monga zinthu zanu.
2. Mtundu wa zolemba
Tidawona momwe mtundu wazinthu umakhudzira omvera, koma pali njira ina yomwe imakhudza kuchita bizinesi. Kumene! Tikulankhula za mitundu yosiyanasiyana ya zolemba pa Instagram. Mitundu yosiyanasiyana ya ma post ili ndi njira zosiyanasiyana zokondera omvera. Reels khalani ndi kulunjika bwino kwa omvera. Anthu ambiri amayang'ana pa tsamba la Explore pomwe reels ndi zomwe zimapezedwa kwambiri.
Ichi ndichifukwa chake ndikofunikira kutsata reels pamene mukulemba pa Instagram. Izi zikuwonekera bwino mu Allbird Marketing strategy. Amapeza chibwenzi chawo makamaka kuchokera kumavidiyo ndi reels.
Carousels ndi njira yabwino yowonetsera malonda anu pa Instagram kuti afotokozere zamalonda. Yesani kuyika zomwe zili m'mitundu yosiyanasiyana pa Instagram kuti muthe kuchita bwino pa akaunti yanu yabizinesi.
3. Nthawi zambiri zotumiza
Tiyeni titenge chitsanzo chophweka ndi kumvetsa mbali imeneyi. Ngati muli ndi sitolo yogulitsa nsapato, kodi simungachitsatse mochuluka momwe mungathere komanso m’malo ambiri momwe mungathere? Tsopano, tiyeni tiwone Instagram. Instagram ndiye mtundu weniweni wa zotsatsa. Ndiye, sikofunikira kukhazikika m'dziko lodziwika bwino chifukwa zonse zikukhudza kutsatsa kwapa media masiku ano?
Allbird alemba zosachepera kanayi kapena kasanu pa sabata, kusunga kusasinthika kwa kutumiza pa Instagram. Izi zikuwonetsa kufunikira kwa kusasinthasintha. Kutumiza kamodzi patsiku, kapena kamodzi masiku awiri aliwonse, ndikofunikira kuti mupange tsamba.
4. Chifukwa chotengera malonda
M'malo amasiku ano ogula, zinthu zomwe sizikonda zachilengedwe zimakopa chidwi ndipo zimapeza otsatira ambiri. Allbirds, chitsanzo chabwino, apambana capiadachita nawo izi ndipo adatchuka kwambiri pazolemba zawo za Instagram. Mwa kuphatikiza mosalekeza mawu ngati "carbon footprint" ndi "light on the planet," Allbirds awonetsa bwino kudzipereka kwawo pakukhazikika, kukopa gulu lalikulu la otsatira osamala zachilengedwe.
Kutsatsa koyendetsedwa ndi zifukwa kumathanso kuchitika pogawana ziwerengero ndikuwonetsa otsatira momwe zimapindulira chilengedwe. Mwachitsanzo, mu positi yomwe Allbirds adagawana, panali risiti ya kaboni yomwe adagawana ndi otsatira awo. Kuyika zithunzi kapena zinthu ngati izi zidzakuthandizani kukhazikitsa malonda oyendetsedwa ndi chifukwa pamaso pa otsatira anu.
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5. Ma hashtag?
Chodabwitsa ndichakuti Allbirds sanagwiritsepo ntchito ma hashtag m'mawu ake ambiri.
Ma Hashtag ndi ofunika kwambiri kuti bizinesi iliyonse izindikiridwe kupatula otsatira awo onse. Koma Allbirds watiwonetsa momwe adakulitsira mtundu pongogwiritsa ntchito ma hashtag pomwe akugwira ntchito ndikugawana zolemba za Instagram. Izi zikuwonetsa momwe mtundu ungakhazikitsire chizindikiritso chake nthawi yayitali, kuti makasitomala amagwiritsa ntchito ma hashtag amtundu wanu.
6. Zopangidwa ndi ogwiritsa ntchito
M'malo motumiza ndi ma hashtag, Allbirds agwiritsa ntchito zambiri zopangidwa ndi ogwiritsa ntchito. Makasitomala ndi otsatira agwiritsa ntchito hashtag #allbirds pogawana zomwe adagula. Ngakhale mtunduwo sunagwiritse ntchito ma hashtag aliwonse, zomwe zapangidwa ndi ogwiritsa ntchito zapangitsa kuti hashtag #allbirds ikhale yotchuka. Zachidziwikire, zinthuzo ziyenera kukhala zabwino poyambira kuti mupeze ndemanga zabwinoko komanso kukhutira kwamakasitomala.
7. Mgwirizano ndi Kutsatsa kwa Influencer
Tonse titha kuvomereza kuti kutsatsa kwamphamvu kumakhudza kwambiri bizinesi iliyonse. Makasitomala akawona momwe osonkhezera amasangalalira ndi zinthu, zimapangitsa kuti azikhala odalirika komanso otetezeka m'maganizo mwawo, zomwe zimawatsogolera kuti agule zinthu kuchokera kumtundu wanu. Chifukwa chake, pezani olimbikitsa omwe amafanana ndi zomwe mumakonda komanso omvera anu kuti adziwe zambiri za bizinesi yanu ndi zinthu zomwe mumagulitsa.
8. Kugwirizana kwa Anthu Otchuka
Kodi tonsefe sitikuyesera kugula zinthu zomwe zimavomerezedwa ndi anthu otchuka? Yankho ndi lakuti inde. Tonsefe timakhulupirira mtundu pokhapokha titakhala ndi chidziwitso chokwanira kuchokera ku magwero odalirika. Allbirds adapanga kampeni ndi Marshawn Lynch ndipo adagwiritsa ntchito hashtag #schooledwithmarshawn, yomwe idadziwika pa Instagram. Adagwirizananso ndi Will Lowery. Kugwirizana konseku kunapanga chidziwitso chamtundu wabwino pakati pa omvera atsopano.
M’pomveka kuti sikophweka kuti bizinesi iliyonse igwirizane ndi anthu otchuka. Koma nthawi zonse pali njira yopitira kumeneko. Yesetsani kulumikizana ndikufikira ogwira nawo ntchito omwe amafanana ndi zomwe mukufuna ndikukulitsa bizinesi yanu mpaka mutha kufikira anthu otchuka pakutsatsa kwapa media. Kumbukirani kuti kuleza mtima ndi kusasinthasintha ndizomwe zimakulitsa bizinesi iliyonse. Sungani zolemba zanu nthawi zambiri, ndipo pitirizani kugwirizanitsa kuti muwone zotsatira zabwino.
Tsitsani lipoti la Allbirds Instagram Analysis.
Kuwukulunga iwo
Tonsefe timadziwa zofunikira za malonda a chikhalidwe cha anthu, koma nthawi zonse pali njira zina zakunja zomwe zingakhale zovuta kuzifotokoza. Ichi ndichifukwa chake kufananiza malingaliro ndi zotsatira zamitundu yopambana yopambana nthawi zonse ndi njira yabwino yopangira malonda anu ochezera.
Mubulogu iyi, tawona momwe Allbirds Instagram njira idawathandizira kukulitsa malingaliro osiyanasiyana otsatsa a Instagram pabizinesi yawo. Ndi njira zoyenera komanso kudzoza kowonjezera, mutha kutsegula mwayi watsopano ndikupanga kulumikizana kwabwino ndi omvera anu, monga momwe Allbirds adachitira.
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