Momwe Mungayesere A/B Malonda a Instagram Kuti Mupeze Zotsatira Zabwino?

Kuthamangitsa zotsatsa za Instagram popanda kuyesa kwa A / B kuli ngati kuwombera mivi mumdima. M'dziko lamasiku ano, Instagram ikupitilizabe kukhala nsanja yamphamvu, makamaka pakutsatsa kowonera. Koma izi sizikutanthauza kuti mpikisano ndi wochepa; akadali owopsa. Ma Brand omwe amapambana lero samangolingalira; amayesa. Kuyesa kwa A/B kumakupatsani mwayi woyesa zinthu zosiyanasiyana zotsatsa kuti mupeze zomwe zimagwirizana ndi omvera anu. Kaya ndinu bizinesi yaying'ono kapena wochita malonda, bukhuli likuwonetsani momwe mungayesere A/B kuyesa zotsatsa za Instagram, pang'onopang'ono, kuti mutha kuyendetsa bwino chinkhoswe, kuchepetsa mtengo, komanso kutembenuka kwamphamvu.

Tiyeni tilowe mkati.

Kodi Kuyesa kwa A/B kwa Zotsatsa za Instagram ndi chiyani?

Kuyesa kwa A/B kumadziwikanso kuti kupatukana kuyesedwa. Zimaphatikizapo kufananiza mitundu iwiri ya malonda kuti muwone yomwe ikuchita bwino. Mutha kusintha kusintha kumodzi panthawi, monga chithunzi, mutu, kapena CTA, ndikusunga china chilichonse. Njirayi imapereka zidziwitso zoyendetsedwa ndi data pazomwe zikuyenda bwino ndi omvera anu.

Chifukwa chiyani Kuyesa kwa A/B Malonda a Instagram Ndikofunikira?

Luso lanu lingakhale langwiro, koma zowona zimatha kutsimikizira. A / B kuyezetsa:

• Amapeza zotsatsa zogwira mtima
• Amawononga mwanzeru pochepetsa kuwononga bajeti
• Zimalimbikitsa ROI m'kupita kwa nthawi pochepetsa kuwononga ndalama zotsatsa ndikuwongolera kutembenuka konse
• Zimathandiza kuzindikira zomwe zimagwira ntchito osati kupanga zongoganizira

Kuyesa kwa A/B ndikofunikira kuti muwonjezere kutsatsa kwa Instagram.

Ndi Zinthu Ziti Zomwe Mungayesere A/B mu Zotsatsa za Instagram?

Chidziwitso sichidzapezedwa poyesa zida zachisawawa. Nawu mndandanda wazinthu zomwe mungathe komanso muyenera kuyesa kuti mupindule nazo:

Zotsatsa Zotsatsa

Anthu amaona kaye momwe mumawonekera. Yesani:

• Chithunzi vs. Kanema: Anthu amakonda kuonera mavidiyo, koma zithunzi zapamwamba zimatha kupangidwa mwachangu.
• Mitundu yamitundu ndi zosefera: Pankhani ya mitundu ndi mithunzi, mawu ofunda amatha kugwira ntchito bwino kuposa ozizira nthawi zina.
• UGC motsutsana ndi zowoneka: Zosinthidwa ndi ogwiritsa ntchito (UGC) imatha kuwoneka ngati yeniyeni komanso yolumikizana kuposa zithunzi zodziwika.

Mutha kupanga zotsatsa zoyendetsedwa ndi AI pogwiritsa ntchito Predis.ai'm AI ad jenereta !

Ad Copy

Zolemba zanu ziyenera kupita ndi chithunzi chanu. Mutha kuchita mayeso a A/B:

•  Mutu: Onani kuti ndi mawu ati omwe ali okhudza mtima kapena olondola.
•  Mabatani a CTA: Kunena kuti “Shop Now” kapena “Phunzirani Zambiri” kungapangitse anthu kuchita zinthu zosiyanasiyana.
•  Mafotokozedwe: Fananizani mizere yaifupi, yokhomerera ndi yayitali yomwe imafotokoza nkhani.

Omvera Akuyembekezera

Ngakhale malonda abwino kwambiri adzalephera ngati awonetsedwa kwa omvera olakwika. Muyenera kuyesa izi:

• Chiwerengero cha anthu: Zaka, jenda, ndi malo.
• Zigawo zamakhalidwe: Lingalirani omwe adawonjezera ngolo motsutsana ndi alendo oyamba.
• Zowoneka zofananira ndi anthu otengera chidwi: Iliyonse ili ndi zabwino zake, kutengera zolinga zanu.

Kuyika Malonda & Mawonekedwe

Musaganize kuti mtundu umodzi udzakwanira onse. Umu ndi momwe mungayesere:

• Feed vs. Nkhani vs. Reels: Reels zitha kukhala zopambana kwa opanga makanema, pomwe Nkhani ndizabwinoko mwachangu.
• Carousel vs. Single Image Ads: Onetsani zosiyanasiyana kapena sungani molunjika, yesani kuti mudziwe.

Njira zapamwamba zoyesera za A/B

Nawa njira zapamwamba zoyesera za A/B zomwe mungagwiritse ntchito kuti mupeze kuphatikiza kopambana kopanga:

• Kuyesa kosiyanasiyana: Mwanjira iyi, mutha kuyesa zinthu zosiyanasiyana zotsatsa nthawi imodzi.
• Kuyesa motsatizana: Kuyesa mayeso nthawi imodzi, kupeza njira yabwino kwambiri, ndikuyigwiritsa ntchito musanapitirire ku mayeso ena.
• Zida za AI: Kugwiritsa ntchito zida za AI kuti mupeze mfundo zomwe mwina simunaganizirepo.

Upangiri wapapang'onopang'ono pakuyesa kwa A/B Kutsatsa kwa Instagram

Gawo 1 - Tanthauzirani Cholinga Chomveka

Musanayese chilichonse, muyenera kudziwa zomwe mukuyesera kukonza. Kodi mukufuna kutsika mtengo kwambiri (CTR), kugulitsa zambiri, kapena kuchita bwino?

Khazikitsani cholinga chimodzi pachiyeso chilichonse. Izi zidzakuthandizani kuti zotsatira zanu zikhale zolunjika komanso zogwira ntchito.

Khwerero 2 - Sankhani Chosinthika Chimodzi Pa Nthawi

Lamulo lagolide la kuyesa kwa A / B ndikupatula mtundu umodzi. Ngati musintha zinthu zambiri panthawi imodzi, simudzadziwa chomwe chapangitsa kuti zinthu zisinthe komanso zomwe sizinachitike.

Mwachitsanzo, ngati mukuyesa CTA, musasinthe chithunzicho pamodzi ndi CTA. Zina zonse zikhale zofanana.

Gawo 3 - Pangani Zosintha Ziwiri Zotsatsa

ntchito Meta Ads Manager kuti mubwereze malonda anu oyamba. Sinthani chinthu chimodzi chokha chomwe mukuyesa. Mwachitsanzo:

• Malonda A: "Pezani 20% Kuchotsera Pano" CTA
• Malonda B: "Gulani Zosonkhanitsira" CTA

Sungani omvera anu, malo, ndi bajeti zofanana ndi mitundu yonse iwiri, kuti mudziwe zomwe zidachitika. 

Khwerero 4 - Khazikitsani Zoyeserera

Kuti mupeze zotsatira zodalirika, tsatirani izi:

• Yesani mayeso kwa masiku osachepera 5-7
• Onetsetsani kuti malonda aliwonse akupeza zowonera zokwanira, zosachepera 1,000 pazotsatsa zilizonse
• Gwiritsani ntchito ndalama zofanana pazotsatsa zonse ziwiri.

Gawo 5 - Thamangani Mayeso & Sungani Deta

Muyenera kuyendetsa malonda anu mosadodometsedwa. Nthawi zonse tsutsani chikhumbo chofuna kusintha zinthu kumayambiriro. Mufunika deta yofunikira kuti mupange chisankho cholimba pazamakampeni amtsogolo! 

Gwiritsani ntchito gawo la "A/B Test" la Meta Ads Manager kuti muzindikire mwadongosolo kapena kuwunika pamanja Zigawo za UTM ndi Google Analytics.

Khwerero 6 - Unikani Magwiridwe Antchito

Osadalira chabe zachabechabe ngati zowonera. Yang'ananinso pa izi:

• CTR (Dinani-Kudutsa)
• CPC (Cost Per Click)
• Kutembenuka kapena malonda
• Ma metrics achibwenzi (zokonda, zogawana, zosunga)

Fananizani zotsatira ndi kuzindikira kuti ndi mtundu uti womwe unakwaniritsa cholinga chanu bwino kwambiri.

Khwerero 7 - Gwiritsani Ntchito Zowona pa Makampeni Amtsogolo

Mukazindikira kuti ndi kopi yanji yotsatsa yomwe yapambana, muyenera kuyikulitsa. Gwiritsani ntchito zidziwitso kuti mupange zotsatsa zabwinoko pa kampeni yanu yotsatira.

Kumbukirani-zomwe zimagwira ntchito tsopano sizingagwire ntchito mpaka kalekale. Pitirizani kuyesa kuti mukhale patsogolo.

Zida Zomwe Mungagwiritse Ntchito Poyesa Malonda a Instagram a A/B

Simuyenera kudutsamo nokha. Pansipa pali zida zomwe zingakuthandizeni kuti muchepetse kuyesa kwanu kwa A/B:

• Meta Ads Manager - Chida ichi chimapereka mawonekedwe oyesera omwe ali ndi mphamvu pamitundu yosiyanasiyana komanso omvera.
• AdEspresso - Zabwino pakuwongolera mayeso angapo ndikupeza malipoti owoneka.
• Hootsuite malonda - Amaphatikiza ndandanda ndi ma analytics papulatifomu imodzi.
• Smartly.io - Zabwino pakukulitsa bajeti yayikulu, makampeni amphamvu.
• Google Analytics + Zithunzi za UTM - Kutsata zochitika zapansi-pansi monga kugula kapena kusaina.

Sankhani zida kutengera bajeti yanu ndi mwatsatanetsatane mukufuna kuti mayesero anu akhale.

Zochita Zabwino Zoyenera Kuzikumbukira

Mukamayesa A / B, pali zinthu zingapo zomwe muyenera kuziganizira:

• Yesetsani kuyesa kwa A/B pa nthawi yogwira ntchito kwambiri, yomwe imatha kusiyanasiyana kutengera akaunti. Onani zidziwitso zanu za Instagram kuti mudziwe nthawi yomwe omvera anu akugwira ntchito ndikukonzekera mayeso panthawiyo.
• Yesani zosintha zazing'ono panthawi kuti mudziwe zomwe zakhudza masinthidwe.
• Ganizirani ndemanga ndikugwiritsa ntchito zosintha mukayesa A/B. Zotsatira zake, kuyesa kwanu kudzagwirizana kwambiri ndi njira yonse.

Zolakwika Zoyeserera za A/B Zomwe Muyenera Kupewa

M'munsimu muli zolakwika zomwe ngakhale amalonda odziwa zambiri amapanga:

• Kuyesa zosintha zambiri nthawi imodzi: Izi zimasokoneza zotsatira zanu zenizeni. Muyenera kumamatira kusintha kumodzi pamayeso.
• Kuyesa mayeso kwaufupi kwambiri: Lolani zotsatsa zanu ziziyenda motalika mokwanira kuti mupeze deta yolondola.
• Kunyalanyaza tanthauzo lachiwerengero: Osathamangira kuganiza msanga; nthawi zonse gwiritsani ntchito zisankho zothandizidwa ndi data.
• Osatsata otembenuka: CTR yokha sikukuuzani nkhani yonse. Zotsatsa zitha kudina koma zimalephera kuyendetsa malonda, kusaina, kapena chilichonse chomwe chimakhudza ROI yanu.

Pewani misampha imeneyi, ndipo mudzapulumutsa nthawi ndi ndalama.

Zitsanzo Zenizeni Zamtundu Wakupambana Kuyesa kwa A/B

Chitsanzo 1 - MeUndies Kuchulukitsa Kulembetsa ndi UGC

Zomwe adayesa:
MeUndies, mtundu wa zovala zamkati, idayesa mayeso a A/B kuyerekeza ndi zithunzi zopukutidwa ndi zopangidwa ndi ogwiritsa ntchito (UGC) zomwe zili ndi makasitomala enieni.

Zomwe zidagwira ntchito:
Mtundu wa UGC udapambana kwambiri kuposa kuwombera situdiyo-CTR idakwera ndi 40%, ndipo olembetsa adalumphira ndi 35%. Izi zidawonetsa mphamvu yowona komanso umboni wapagulu m'nkhani zowoneka bwino.

Chitsanzo 2 - Canva Kukhazikitsa Kwamapulogalamu Kwawonjezedwa mwa Tweaking Ad Copy

Zomwe adayesa:
Canva adayesa mayeso angapo pa Instagram kuti afananize zolemba zosiyanasiyana za CTA. Malonda ena amati “Pangani Chilichonse Free. "

Zomwe zidagwira ntchito:
"Yambani Kupanga Kwa Free” CTA yachititsa kuti mapulogalamu akhazikitsidwe kaŵirikaŵiri.

Chitsanzo 3 - Glossier Kupititsa patsogolo Kuyanjana ndi Kuyika Nkhani

Zomwe adayesa:
Glossier adayesa zotsatsa za Instagram motsutsana ndi zotsatsa za Nkhani za Instagram poyambitsa chida chatsopano chosamalira khungu. Zowoneka ndi kukopera zidakhalabe zofanana, ndikuyika kokha kumayesedwa.

Zomwe zidagwira ntchito:
Zotsatsa zankhani zidali ndi 25% kuchitapo kanthu kwakukulu komanso CPC yotsika ndi 18%. Sewero lathunthu, mawonekedwe ozama amalimbikitsa kusuntha ndi kudina kwazinthu, makamaka kwa ogwiritsa ntchito mafoni oyamba.

Malangizo Othandizira Kuti Mupeze Zotsatira Zabwino Kwambiri Zoyeserera za A/B

• Kuwongolera kumatheka nthawi zonse. Makhalidwe ndi machitidwe a ogula amasintha, kotero zomwe zimagwira ntchito pano sizingagwire ntchito mawa. Kuyesanso kutsatsa kumakuthandizani kukhalabe patsogolo ndikuwongolera magwiridwe antchito.
• Chiyeso chilichonse chiyenera kuthandizidwa ndi lingaliro lomveka bwino. Kusintha zinthu mwachisawawa osamvetsetsa chifukwa chake kungayambitse chisokonezo ndikuwononga bajeti yanu. Fotokozani cholinga chanu musanayambe kuyesa kulikonse kuti mudziwe zomwe mungachite.
• Kuyesa mitundu yosiyanasiyana ya malonda pa anthu okondana, monga omwe adalumikizanapo ndi mtundu wanu, nthawi zambiri kumabweretsa zotsatira zachangu komanso zodalirika. Ogwiritsa ntchitowa amadziwa bwino zomwe mumapereka, zomwe zimapangitsa kuti zikhale zosavuta kudziwa kusiyana kosadziwika bwino kwa malonda.
• Sungani mwatsatanetsatane mayeso aliwonse, kuphatikiza zomwe mwayesa, zotsatira zake, ndi zidziwitso zomwe mwapeza. Izi zimakuthandizani kuti mupange buku lamasewera lomwe lingatsogolere kampeni yanu yamtsogolo. Izi zidzakulepheretsani kubwereza zolakwa zakale.
• M'kupita kwa nthawi, zotsatira zazing'onozi zidzawonjezeka ndi zotsatira zazikulu.

Kutsiliza

M'dziko lamakono lampikisano la digito, kungodalira malingaliro anu m'matumbo sikokwanira. Kuyesa kwa A/B kumakupatsani mphamvu ndi data kuti mupange zisankho zanzeru komanso zopindulitsa.

Potsatira njira yoyesera ya A/B yotsatsa malonda anu a Instagram, mudzapewa kuwononga ndalama zotsatsa ndikupeza zomwe zimagwirira ntchito kwa omvera anu. Pitirizani kuyesa, khalani ndi chidwi, ndikuwona ROI yanu ikukwera.

FAQ:

Posts Related,

• Kusiyana Pakati pa Zotsatsa za Instagram Vs Boosted Posts