Reels zakhala zikuchitika kuyambira pomwe Instagram idakhazikitsa izi. M'kanthawi kochepa, yakhala gawo lofunikira kwambiri pamalingaliro amalonda aliwonse kuti abweretse makasitomala atsopano, kugwirizanitsa omvera omwe alipo, ndikugulitsa malonda awo. Ndipo timabwera ndi Instagram reel ziwerengero zomwe zimatsimikizira izi.
Mukuganiza kuti tikukokomeza zotsatira zake reels chabwino? Koma ngati zili choncho, tikuchepetsa kufunikira kwake. Musatikhulupirire? Nawa ena a Instagram reel ziwerengero zomwe zili pafupi nafe. Chifukwa chake popanda kuyambiranso, tiyeni tiyambe!
Instagram Reel Ziwerengero Zomwe Zidzakuchititsani Mantha
1. Average Engagement rate of posts of video is 0.66%
Makanema amtundu wazinthu amalandila modabwitsa 0.66% chinkhoswe pa avareji. Ngakhale ma post a carousel amapeza chiwopsezo chapakati pa 0.76%, makanema ndi omwe amatumizidwa kwambiri.
Ndi chiyani chinanso? Kupanga a reel ndipo kugwiritsa ntchito mwayi umenewu sikunakhalepo kosavuta ndi AI reel wopangaNdi mawu ochokera kwa-reel Popeza muli ndi zida za AI pamsika, mutha kupeza zinthu zabwino kwambiri mumphindi zochepa chabe.
Source: Kepio
2. Reel Chibwenzi chawonjezeka ndi 13.08% m'chaka chimodzi
Kuyambira 2023 mpaka 2024, a reel chiwongola dzanja chawonjezeka kwambiri, koma kumbali ina, maakaunti omwe ali ndi otsatira 500 - 2000 sanawone kuchitapo kanthu kochuluka monga momwe adachitira chaka chatha.
Source: Statista
3. 140 biliyoni Reels amaseweredwa tsiku lililonse kudutsa Instagram ndi Facebook
Ingoganizani? Inu ndi ine sindife tokha amene timawononga zambiri zathu free nthawi reels. Dziko lonse lili m’bwato limodzi ndi ife. Ndi kukomoka 140 biliyoni reels imaseweredwa tsiku ndi tsiku, ndikosavuta kunena kuti ogwiritsa ntchito amakonda Reels.
Gwero: Instagram
4. Instagram Reels tsopano ili ndi ogwiritsa ntchito oposa 2 biliyoni!
Reels ndi chochitika chaposachedwa (chomwe chakhazikitsidwa mu 2020!). Pakadutsa zaka 4, Reels wakula kuti adziunjike ndi ogwiritsa ntchito ambiri omwe ndi odabwitsa kwambiri.
Source: Pemphani
5. Reels pezani 22% kuyanjana kochulukirapo kuposa makanema ena
Tikudziwa kuti mavidiyo ndi gwero lalikulu la chibwenzi. Ziwerengero izi zikuwonetsa reels ndi omwe amapeza kuyanjana kwambiri poyerekeza ndi mitundu ina yonse ya makanema.
Gwero: Zofuna
6. Zambiri za ReelOmvera amachokera kuzaka za 25 -34
Reels khalani ndi omvera achichepere, chifukwa chake ngati bizinesi yanu ili ndi zinthu zomwe zikuyang'ana chiwerengerochi, ndiye kuti muli ndi mwayi!
Gwero: Zofuna
7. India ndiye msika waukulu kwambiri Reels kutsatiridwa ndi US ndi Brazil
Ndi ogwiritsa ntchito oposa 327 miliyoni ochokera ku India, Ogwiritsa ntchito 169 miliyoni kuchokera ku US, ndi ogwiritsa ntchito 133 ochokera ku Brazil, mayiko atatuwa akutenga malo atatu apamwamba Reels Kugwiritsa ntchito. Omvera aku US alinso ndi TikTok yomwe imawonetsa chikondi cha wosuta pazinthu zazifupi zamakanema.
Gwero: Zofuna
8. Pali oposa biliyoni reels pa Instagram
Kafukufuku adachitika ndi zitsanzo za anthu 5381 padziko lonse lapansi, pomwe 95% mwa iwo anali ndi munthu mmodzi. reel pa akaunti zawo. Ndi Instagram yomwe ili ndi zokopa Ogwiritsa ntchito 500 miliyoni tsiku ndi tsiku, nambalayi ndi yochititsa chidwi kwambiri.
Gwero: Zofuna
9. 91% ya ogwiritsa ntchito Instagram amawonera makanema papulatifomu sabata iliyonse
Pakafukufuku wopangidwa ndi Instagram palokha, ogwiritsa ntchito adadziwitsa kuti amawonera makanema a Instagram sabata iliyonse. Izi zidalimbikitsa kwambiri otsatsa kuti ayambe kutsatsa malonda awo kudzera pavidiyo.
Gwero: Zofuna
10. Instagram Reels Amaposa mpikisano wawo wamkulu TikTok mu Metric rundown
Emplifi adachita kafukufuku wosangalatsa pomwe adatenga masamba alongo amtundu wawo ndikufanizira zomwe adachita pakati, kufikira, ndikuwonera mu Instagram ndi TikTok. Mu TikTok vs Instagram iyi reel ziwerengero Instagram idapeza TikTok mumtundu wina uliwonse, kupatula kuchuluka kwapakatikati.
Chitsime: DemandSage
11. Maakaunti okhala ndi otsatira osachepera 5000 amawona apamwamba kwambiri reel malonda
Maakaunti okhala ndi otsatira ochepera 5,000 amakhala ndi chiwopsezo chapakati cha 3.81%, yomwe imatsatiridwa ndi maakaunti okhala ndi otsatira 5K mpaka 10K. Otsatirawa ali ndi chiwopsezo cha 3.72%.
Gwero: Zofuna
12. Pali avareji ya 1.50% chinkhoswe pa mavidiyo posts
Kupeza chiwopsezo chapakati pa 1 - 5% ndi thanzi, ngakhale otsatira ambiri amachepetsa mwayi woti musunge izi.
Gwero: Zofuna
13. Pafupifupi 694K reels amagawidwa miniti iliyonse
Ndi mphindi iliyonse yomwe ikudutsa, zikwi reels zikugawidwa padziko lonse lapansi!
Source: Statista
14. Instagram Reel imasungidwa nthawi pafupifupi 28
Tonse tikudziwa kuti kusunga ndi njira yayikulu yomwe mungakulitsire kufikira kwanu reels. Pamene anthu ambiri amasunga wanu reels, Instagram imazindikira reel kukhala othandiza popangitsa kuti anthu ambiri aziwona izi reel.
Source: Statista
15. Instagram Reels ziyenera kukhala zosakwana masekondi 90 ngati akuyenera kufikira omvera atsopano
Ichi ndi scoop yomwe imachokera ku gwero (imeneyo ndi akaunti ya wopanga Instagram yokha!). Instagram reels zomwe ndi zazitali kuposa masekondi 10 amakonda kuchita bwino kuposa makanema amfupi kwambiri. Kuti mumve zambiri, pangani reels mkati mwa masekondi 30 mpaka 90 ndipo ndinu abwino kupita!
Source: Akaunti ya Instagram Creators
16% ya Reel malingaliro amachokera kwa ogwiritsa ntchito a GenZ
Si chinsinsi Gen Z ndi gulu lodziwika bwino la ogwiritsa ntchito, kotero izi reels Ziwerengero za Instagram siziyenera kudabwitsa kwambiri.
Gwero: fufuzani
17. Instagram reel chiwerengero chofikira ndi 37.87% mwa mitundu ina yonse yomwe ili papulatifomu
Zakhala mfundo yosatsutsika kuti Instagram Reels kukhala ndi kuchuluka kofikira pamitundu yonse yazinthu. Koma 38% ndi chiwerengero chokwanira kuti mfundo iyi itengedwe mozama mokwanira.
Chitsime: Metricol
18. Instagram ndi nsanja yachitatu yotchuka kwambiri yowonera makanema afupiafupi
Instagram imatsatira kwambiri TikTok ndi YouTube Shorts ikafika pokhala nsanja yomwe amakonda kuwonera makanema achidule pa intaneti.
Source: Statista
19. 20.7% ya omwe amapanga Instagram Reels mwezi uliwonse
Dziwani, izi zidachitika patatha zaka 2 ndikuyambitsa reels, kotero panthawiyi, ichi chikhoza kukhala chiwerengero chachikale. Koma ngati pali chilichonse, chiwerengerochi chikanangowonjezereka kapena katatu m'zaka ziwiri zotsatira chifukwa cha kukula kwakukulu kwa Reels mu 2023 ndi 2024.
Gwero: Wall Street Journal
Instagram Reels Ziwerengero - Bizinesi
1. Pafupifupi maakaunti abizinesi amatumiza 35.9% ya makanema pa Instagram yawo.
Makanema ndi mtundu wotchuka kwambiri wamabizinesi, wopitilira zithunzi. Amalonda amatumiza 35.9% ya zithunzi pafupifupi.
Gwero: Kepios
2. 53% ya Otsatsa amagwiritsa ntchito Instagram Reels kwa Influencer Marketing
Oposa theka la ogulitsa amagwiritsa ntchito malonda a Influencer kutsatsa malonda ndi ntchito zawo. Ogwiritsa ntchito ambiri anenanso kuti adayesapo chinthu chimodzi chomwe adalimbikitsa.
Gwero: Emarketer
3. Brands adatumiza 11% zambiri reels mu 2024 poyerekeza ndi 2023
Mabizinesi amamvetsetsa kufunikira kwa reels mu njira yawo yotsatsa malonda ndipo amadziwa kufikira komwe amapeza poyerekeza ndi zithunzi zazithunzi. Izi zidapangitsa kuti pakhale kutsika kwakukulu kwa 9% yazithunzi zazithunzi imodzi ndi 11% kuchuluka reel posts.
Chitsime: SocialInsider
Instagram Reel Ziwerengero - Kutsatsa
1. Mutha kufikira 55.1% ya Kufikira Kutsatsa kwa Instagram poyika a Reels Malonda.
Zodabwitsa, chabwino? Mutha kufikira omvera ambiri a Instagram poyika a reel malonda. Komabe, kutembenuka mtima kwathunthu zimadalira mankhwala anu ndi malonda.
Gwero: Kepios
2. Instagram Reels Zotsatsa zimafikira anthu pafupifupi 675 Miliyoni
Ndi ogwiritsa ntchito 2 biliyoni anthu, Instagram reel Zotsatsa zitha kufikira anthu opitilira ¼, omwe ndi ofunikira kwambiri.
Chitsime: DemandSage
3. Reel ndalama zotsatsa zimapanga gawo lalikulu la ndalama zonse za Meta!
Kodi inu mukudziwa zimenezo ReelKubweza kwachuma kwa gawo lachiwiri la 2023 kunali $ 10 Biliyoni? Basi uwu!
Chitsime: DemandSage
Kupanga zisankho Zodziwitsidwa ndi Ziwerengero Zomwe Zili Pamanja:
Chinthu chikagwira ntchito, tisayese kuchisintha. Izi zitha kugwira ntchito pazinthu zina zambiri, koma njira zapa media media sizimamatira ku chikhulupiriro ichi.
Nayi chinthu, algorithm ikusintha mosalekeza ndipo zatsopano zikutulutsidwa mwachangu kuposa momwe mungamvetsetse. Pankhaniyi, kusintha ndi kuyesa kuyenera kukhala gawo limodzi la njira yanu.
Zina Zomwe Muyenera Kuzikumbukira:
- Reels kukhala ndi mwayi wapamwamba wofikira anthu atsopano ndi kupeza otsatira, kotero pangani zomwe zili pamphepete mwa niche yanu kuti zikhale zomveka kwa munthu wosadziwika bwino ndi mtundu wanu.
- Pangani reels zomwe ziri mkati mwa 30 - 90 masekondi ndikuphatikiza zinthu zambiri zosinthika ndikuyenda kuti wosuta asangalale.
- Reels ndizogawana kwambiri, muzochitika zotere, muyenera kuyang'ana kwambiri zomwe zili zoyenera kugawana. Pangani zosangalatsa, zopepuka zomwe anthu angagwirizane nazo, kuti muthe kugawana nawo zambiri.
- Kutsatsa kudzera reels ndi wopanda nzeru. Ambiri mwa amalonda adalumphira pa ngolo. Ngati simunatero, ndiye kuti nthawi yakwana.
- Kutsatsa kwa influencer ndikofunikira kwambiri. Mutha kufikira omvera ambiri mwakupezanso mwayi kwa otsatira awo.
- Kungoti muli pa Instagram reels sizikutanthauza kuti mutha kunyalanyaza masamba ena ochezera monga TikTok ndi YouTube. Ngakhale Reels ali ndi mwayi wofikira kuposa ena onse, nthawi zambiri ndibwino kuyang'ananso pamapulatifomu ena.
- Ma DM tsopano akukhala njira yovuta momwe mabizinesi amafikira anthu atsopano. Chifukwa chake phatikizani "Magawo" m'magawo anu kuti muzitsatira. Ngati mukunyalanyaza izi, ndiye kuti mukugwiritsa ntchito ma metric olakwika omwe angakhale owononga.
- Chifukwa Reels Kupeza kwambiri sikutanthauza kuti muyenera kungoyang'ana pa izo. Ma Carousels atsimikizira kuti ali ndi chiwopsezo chachikulu kwambiri m'mbuyomu, zomwe zikutanthauza kuti kusakaniza mitundu yonse yazinthu ndiyo njira yabwino yopezera phindu.
- Yang'anani zizindikiro zamakampani anu ndikuwona momwe mukuchitira motsutsana nawo. Mwanjira iyi mutha kuzindikira kukula kwa kuwongolera ndikuyamba kuchitapo kanthu.
Mmene Mungagwiritsire Ntchito Bwino Kwambiri Reels?
Ziwerengero izi za Reels Instagram ndi chizindikiro chowonekera Reels ikhoza kukupatsani chilimbikitso chomwe bizinesi yanu imafunikira pofikira anthu atsopano ndikusunga omvera anu.
Tsopano popeza tadziwa kufunika kwake reels ndi, tiyeni tiwone momwe mungagwiritsire ntchito izi kukweza bizinesi yanu.
- Onaninso reels mu ndondomeko yanu yokhutira. Mutha kukulitsa zanu reels m’njira yakuti ngakhale akafika kwa anthu atsopano, sadzalephera kuwakopa.
- Yang'anani pa zosangalatsa! Zinthu zopepuka zimapita kutali. Ndizosavuta kugawana komanso zosangalatsa kuziwona, motero zimakulitsa mwayi wanu wofikira mboni zambiri zamaso.
- Pangani machitidwe obwerezabwereza, osokoneza bongo omwe anthu amafuna kuwona zambiri. Mwachitsanzo, positi a reel zomwe zimati "Tsiku loyamba kupanga masirapu osiyanasiyana a khofi". Aliyense wokonda khofi angakonde kutsatira ndi mndandandawu!
- Anthu sakonda zopangidwa. Amakonda munthu yemwe ali kumbuyo kwa chizindikirocho. Chifukwa chake khalani nokha ndikupanga chizindikiro chowona chomwe chimadzilankhulira chokha.
Kutsiliza
Zambiri mwa ziwerengerozi zimagwira ntchito ngati chisonyezero cha momwe reels zakula m'zaka zingapo zapitazi komanso momwe zidzapitirire kukula munthawi yomwe ikubwera. Chifukwa chake tengani izi ngati chizindikiro kuchokera pamwamba ndikuyambanso kulowa pagulu.
Ndipo pamene inu kulenga zodabwitsa reel zomwe zili pa Instagram pogwiritsa ntchito free AI reels jenereta, chizindikiro Predis.AI nayenso ndipo tikufuna kuziwona!
Ibibazo
Maakaunti akulu amawona 1-2%, pomwe maakaunti ang'onoang'ono amawona 3-4% pafupifupi. pa avareji ndi chilichonse choposa avareji.
Masekondi 30 mpaka 90 ndiye malo okoma. Kutalika kokwanira kuti munene nkhani, koma mwachidule kuti mukope chidwi.
Inde, kuti muwonjezere kufikira, phatikizani ma hashtag atatu kapena asanu pamodzi ndi mawu osakira m'mawu ofotokozera ndi zolemba zowonekera.
Pazosungitsa malo kapena maoda, gwiritsani ntchito maulalo a UTM; pakusintha, kuyang'anira zosunga, magawo, ndi maulendo ochezera.
