10 ngā huarahi hei huri i tō LinkedIn hei mīhini hokohoko B2B

He maha ngā kōrero angitu kua rongohia e mātou i ngā kamupene B2B e kī ana ko LinkedIn tā rātou puna matua mō te whiwhi Kaiārahi. Ā, ina ngana koe ki te rangahau me pēhea rātou i taea ai te mahi i tēnei, ka kitea he huarahi pumau i runga i te tūāpapa, ā, ka whai mai ngā kaiārahi. Ka mahi koe i tēnā, engari kāore ngā kaiārahi i whai mai? Kaua e manukanuka! Ka oati mātou ka peke atu i ngā kōrero noa iho i konei, ka haere tika ki ngā mahi ka taea te mahi. Nō reira, kua rite koe ki te mōhio me pēhea te whakamahi i a LinkedIn mō ngā hokohoko B2B E-tauhokohoko?

Mena ae, Nau mai ki runga!

He aha te take e whakamahia ai a LinkedIn mō ngā hokohoko B2B?

He maha ngā painga o te whakamahi i a LinkedIn mō ngā hokohoko B2B, ā, anei ētahi:

• He hunga whakarongo kounga teitei kei roto i te hinengaro tika, nā te mea ina whakatuwherahia e rātou a LinkedIn, kua rite rātou ki te kite i ngā ihirangi ngaio.
• He tūāpapa ngaio tēnei, he māmā noa iho te whakaputa arahi B2B mai i tēnei hongere.
• Ka whakaratohia ngā kōwhiringa pānuitanga arotahi hei āwhina i te toro atu ki ngā tohunga tika

10 nga huarahi ka taea e koe te hanga i to LinkedIn hei Miihini Whakatupu Kaitohu

I tenei wa kei te whakanui a LinkedIn i te turanga kaiwhakamahi nui o 1 piriona ngā kaiwhakamahi i te tau 2025. Ko tēnei tokomaha o ngā kaiwhakamahi, e wehea ana puta noa i ngā wāhanga rerekē o te ao, kei roto ko te katoa mai i ngā kaiwhakahaere matua ki ngā tauira mahi. Ā, ko te tūāpapa, ko LinkedIn tonu, kei a ia ngā mahi matatau e tautoko ana i te whatunga me te hokohoko pāpori hoki. Nō reira, ki te mea he huarahi ngāwari ki te tiki Arataki mō tō pakihi hokohoko-e B2B, mā LinkedIn!

Ko te korero, me pehea te whakamahi i te LinkedIn mo nga hoko B2B? Koira te patai matua. Karekau he kotahi engari tekau nga huarahi e taea ai e koe te whakakotahi me te taurite ki te hanga i to ake rautaki whaiaro. Anei etahi mea ka taea e koe:

1. Ka timata nga mea katoa i te kainga

He aha te mea ka taka to kaiarahi i te wa e pa ana ki to pakihi?

koutou Whārangi Whārangi!

Ina tae ki te whakamahi i a LinkedIn mō ngā hokohoko B2B, he mea tino nui te arotau i ngā whārangi kōtaha. Mena he rautaki whakaputa arataki matatau kei a koe engari he kōtaha LinkedIn taumata-tauhou koe, kāti ka takahi i te kaupapa. Nō reira, ahakoa te taumata o te hokohoko mamati B2B kei roto koe, whakataa, ka arotau i tō kōtaha LinkedIn, inaianei tonu!

Me pehea te mahi?

• Arotakehia te mahinga o naianei o to kōtaha LinkedIn me te tautuhi i nga huarahi hei whakapai ake. Ka taea e koe te mahi ma te ringa, te whakamahi ranei i tenei free taputapu ki te tiki urupare mahi.
• Tirohia nga tangata me nga pakihi kei roto i to mara ka kite i te ahua o nga kīanga matua e whakamahia ana e ratou i roto i o raatau korero. Te taapiri kupumatua He huarahi pai te tāpiri i ngā tāngata hou ki tō kōtaha ki tō pae tukutuku. Mā tēnei, ka taea e koe te arotau i tō kōtaha mō te rapu.
• Whakairi a whakaahua ngaio hei pikitia kōtaha, ehara i te whakaahua whaiaro. He nui ake te whakawhirinaki o te tangata ki tētahi tangata e kitea ana e rātou. Ka taea hoki e koe te whakamahi i tētahi AI kaihanga upoko whakaahua ki te waihanga i tētahi whakaahua kōtaha ātaahua, ngaio hoki, me te kore e hiahiatia he whakaahua i roto i te whare whakaahua.
• Whakamahia te wāhanga matua hei tuku i tētahi ataata mō tō pakihi. Kāore he aratohu motuhake mō ngā mea me kōrero, me ngā mea kāore e tika ana kia kōrerohia, nō reira kaua e kōrerohia.
• Tonoa o kaihoko o naianei me o mua ki te whakapuaki i tetahi kupu pai mo koe. Ko te mua Ko te waahanga kei roto i to korero ka awhina koe ki te whakaatu i tenei. A kaore matou e kii he aha te nui o nga arotake pai mo to pakihi, tika?
• Ko to CV ipurangi tenei, na kia whakahoutia. Kua tae te tohu nui? Tuhaa ki to whatunga!
• whai Ngā whārangi whakaatu, arā, he whārangi LinkedIn pakupaku, mō ngā hua, ngā ratonga rānei e hiahia ana koe ki te whakanui.

2. Whakaritea he Rautaki Ihirangi

Pai, pai, ka whiwhi tatou. Ehara tenei i te rautaki mo te wa poto hei arahi i a koe tonu. He keemu tenei ka whakanekehia e koe ka waiho ma te keemu roa e mahi mo koe hei whakakapi. 

A, no te koe hanga ihirangi i nga wa katoa, ka whakaatu koe i tō mana whakahaere, ā, ka whakaatu koe i a koe anō hei kaiārahi ahumahi. Mā tēnei ka kukume mai te iwi i roto i tō ahumahi ki a koe. Haunga ngā tuhinga, mā te tūhura i te pānuitanga podcast B2B ka taea te whakanui ake i te tirohanga i waenga i ngā kaiwhakatau motuhake, ka āwhina i a koe ki te whakawhānui i tō whatunga, ki te hanga whanaungatanga ngaio, me te huri i ngā kaiwhakarongo hei kaiārahi kounga teitei. I roto i te wā, ka tautokohia hoki e tēnei momo ihirangi e ārahihia ana e te mana ngā rautaki hanga hononga B2B whai hua, i te mea he nui ake te hunga e kitea ana, e tohutoro ana, e hono atu ana ki tō waitohu.

Na, i mua i to tiimata ki te mahi i to rautaki mo te wa poto, me whai wa ki te whakauru i tenei mahi!

Me pehea te mahi?

• Waihanga me te whakaputa ihirangi i te iti rawa e rua i te wiki.
• Whakawhāitihia to ihirangi ki te 2 niches ka hanga ihirangi e karapoti ana i enei pou
• Waihangahia ō ihirangi i roto i te nuinga, ā, whakaritea kia aunoa ai te tukanga waihanga ihirangi. Predis He taputapu whakamiharo te AI hei āwhina i a koe ki tēnei tukanga, he maha ngā kamupene B2B e kite ana ko te huarahi tino whai hua ki te whakarahi ko te hono i ā rātou ihirangi me tētahi pūnaha motuhake. miihini hokohoko atu e toro atu ana ki ngā pūkete ūnga.
• Waihangahia nga korero e pai ana ki to hunga whakarongo ka uru atu ki a raatau i roto i o korero ki te hanga i to hapori ake.

3. Whatunga Mo te Hoko

Ko LinkedIn tetahi o nga nga miihini rapu tino mohio ki waho. Ma te whakamahi i enei whiriwhiringa rapu, ka kitea e koe tetahi i roto i to umanga whaainga. Ka taea e koe kimihia tonu nga nama waea mai i LinkedIn e whakamahi ana i te taputapu rapu atamai, e taea ai e koe te hono wawe ki nga tangata pono me te karo i te moumou taima ki nga nama tawhito, he he ranei. Ko nga mea katoa hei mahi maau ko te haina mo te turanga.

Ka aha koe ina he mihini kaha kei to ringa? Ka whakanuia e koe ki te morahi. 

Na, heke iho ki te whakamahi i te LinkedIn mo nga hoko B2B me te hanga i tetahi rarangi o o kaihoko kaare. Ka oti tena, ka taea e koe te haere ki te taunekeneke me te uru atu ki a raatau na roto i nga tono hononga ki te hanga piriti me te huri i a raatau.

I te tipu haere o to rarangi tumanako, ka kore e tau te whakahaere a-ringa i te toronga. Koinei te waahi ako ki te whakaaunoa LinkedIn toro atu he mea nui, kia taea ai e nga roopu hoko te whakatau i nga tono hononga whaiaro me te whai ake me te kore e ngaro te pa pono e akiaki ana i nga hononga B2B.

He maha ngā kamupene e mahi tahi ana me te whakaputa arahi LinkedIn agency ki te whakamaarama i tenei mahi, me te whakarite kia whai kiko te toronga me te tauine.

Me pehea te mahi?

• taea e koe whakamahia a ringa nga whiriwhiringa rapu ā, kimihia he rārangi o ngā kaihoko pea ka taea e koe te taunekeneke. Engari, mēnā kei te pōuri koe ki te whakamahi i tēnei mahi, ka taea e koe te tirotiro i te LinkedIn Sales Navigator. Ka hono pai tēnei taputapu ki tō CRM, ā, ka aunoa i tō tukanga whakaputa kaihoko katoa. Ā, kua whakamātauhia he pai ake i ngā rapunga ā-ringa.

• Tukuna he tono hononga me tetahi karere kua whakawhaiarohia ki a raatau, kia pai ai te korero. PS: Kaua e Salesy!

4. Kia mohio ki o Kiritaki Pumanawanui 

Ko te mea nui ki te pupuri i te kiritaki ko te mārama ki ō rātou hiahia me ngā manakohanga. I whakaatuhia e tētahi pūrongo TrustRadius tata nei, e 82% o ngā kaihoko he hua nui kei roto i ō rātou hinengaro i te wā i hangaia ai e rātou tā rātou rārangi poto, nō reira he mea nui kia mārama me te hopu i te whakaaro i te tīmatanga.

I ngā rā o mua, me rapu huarahi pea koe kia mōhio ai ki ā rātou hiahia. Engari i te ao o LinkedIn, ko ngā mea katoa mō tō kiritaki pea ka whakatakotoria ki roto i te kōtaha kotahi whārangi. Ā, ko te mea anake e hiahiatia ana e koe ko te manawanui ki te noho me te whakaaro me pēhea e taea ai e koe te āwhina i a rātou.

Ki te kore koe e mahi i te rangahau papamuri me te tuku i tetahi pitch kei tua atu i ta raatau e tumanako ana, ka ngaro to tupono ki te hoko hoko.

Me pehea te mahi?

• Kimihia ngā pūkete me ngā whārangi kamupene o te whārangi LinkedIn a tō kiritaki pea, ā, kimihia he aha te mea e akiaki ana i a rātou. Ina whakahaerehia e koe he rangahau hōhonu, tera pea ka kitea e koe he huarahi hei hokohoko whakawhiti, hei hokohoko ake rānei.
• Mā te whakauru i te AI mō te tuhituhi tono i tēnei wā ka āwhina i te whakamaori i tō rangahau ki ngā tono whaiaro e hangai ana ki ngā whāinga a te kiritaki, ka whakapiki ake i ō tupono ki te whakautu pai ki te RFP.
• Kimihia ngā mea whakaohooho hihiri e motuhake ana ki tō hunga whakarongo, ā, whakamahia hei whakapoto i tō huringa hokohoko. Tērā pea he mea pēnei i te tango i tētahi pepa mā mō tētahi take uaua hei tohu kei te rapu rātou i tētahi otinga.

5. Whakaritea nga Kaihoko o Naianei hei Whanga o to LinkedIn

Ahakoa kāore pea tēnei e tika ana, ki te mea he kiritaki tōu, me whai wāhi rātou ki tō whatunga. Ā, ina kite te tangata i ō whanaungatanga ngaio, ka whiwhi rātou i te whakawhirinaki mā te hononga.

Ano, ko te nui ake o to whatunga, ka nui ake nga tangata e kite ana i to ihirangi. A, ka nui ake nga tangata e pahekoheko ana ki o ihirangi, ka tukuna e te LinkedIn algorithm ki te maha atu o nga tangata. Koinei te hanga o te ihirangi viral.

A, ahakoa karekau to korero i te haere noa, ka taea e koe te whakawhanui i to whatunga (mehemea ka whai hua to ihirangi ki to hunga whakarongo!)

Me pehea te mahi?

• Whakatenatenahia ō kiritaki o nāianei i tētahi ara kia nui ake ai tō rātou hiahia ki te tāpiri i a koe ki tā rātou whatunga. Tērā pea ka pena ētahi mēnā ka tono pai koe, engari i ētahi wā, mā te hoatu i tētahi mea iti hei āwhina i te tere ake o te tukanga.

6. Hangaia nga Rerenga Mahi Whakatairanga ka puta nga hua

Kia oti i a koe te arotau me te whakarite i tō kōtaha LinkedIn mō ngā hokohoko B2B, me taea e koe te whakaaro me pēhea te neke i ēnei arahi i te taha o te awa hokohoko.

Mena kei te hono koe i ngā hononga LinkedIn ki roto i tētahi awaawa whānui o ngā tuku, ngā puka, ngā mahi whai muri, me ngā tuku CRM, ko tēnei aratohu mō B2B whanau whakatipuranga e whakaatu ana i nga huarahi whaihua ki te hono i nga ihirangi, nga rautaki utu, me te arataki ararere kia puta matapae ai nga tumanako i ia wahanga.

A ka taea te whakahaere pai ma te whai a rerengamahi tukurua kaore e hiahiatia he mana roro mai i to roopu hoko. Ka mau noa koe i tetahi huarahi whakamatau me te whakahoki ano i te hauwhā i muri i te hauwhā i te nui atu o nga tumanako me te whakaputa hua.

Exploring Nga rautaki hokohoko hokohoko B2B? Whakataurite Nga panui a LinkedIn vs Google Ads ki te kite ko wai e arahi ana i nga kaiarahi pai ake.

Me pehea te mahi?

• Kua tukuna e koe he tono hononga ki tētahi kaihoko pea, ā, kua whakaatu mai rātou i tō rātou hiahia. He aha te mahi i muri mai? Ka hoatu e koe tētahi wāhanga o tō hua hei āwhina i a rātou ki te whakaoti rapanga i roto i tā rātou kamupene. Whai muri i tēnā, kia hia te auau o tāu whai i te whakapā atu? He aha ngā huarahi hei whai i te whakapā atu? te karanga makariri, īmēra rānei? Waihangahia he tukanga mahi mai i te pito ki te pito, ka tāruatia anō mō ​​ia arahi ka tūtaki koe i te huarahi.

7. Whakamahia nga Panui Utu

Kāore a LinkedIn e whakaiti i tana wāhanga pānuitanga utu. Ahakoa i konei, he maha ngā momo huarahi e tukuna ana e rātou hei toro atu ki a rātou. Engari, he aha koe me whakamahi ai i a LinkedIn hei toro atu ki ō kaihoko? He aha te rerekētanga mai i ngā pānuitanga Google, Facebook rānei?

He rereke. Na te mea ka tirotirohia e te tangata a Pukamata mo te ngahau me te kore e whakaaro ka tukuna he korero mo te mahi. Ae, ka taea e etahi te taunekeneke me to panui i runga i aua papaaho. Engari he iti noa te waahi mo ratou ki te whakaaro mo to waitohu he pupuhi me te riri.

Momo Panui Ka utua

Na inaianei kei a koe he whakaaro mo te aha te whakamahi i nga panui LinkedIn. Ma matou e korero ki a koe he aha nga momo panui kei reira hei whakamahi maau:

• Karere Tautoko: Ko enei karere tika Ka taea te tuku tika atu ki te pouakaroto a tō kaihoko. Ka taea e koe te tuku atu i a rātou kia rite ki tāu e hiahia ai, engari me whakaiti te iti o te tuku kia kore ai e kitea.
• Panui Maori: Ko enei nga panui whakaahua me nga ataata kua tupono pea koe i runga i te papanga. Engari ka taea e koe te whakanoho i te pakitara haina ki mua i nga ihirangi kuaha ki te whakaputa i nga kaiarahi.
• Puka ira matua: Koinei ā mātou momo pānuitanga tino pai. He mahi uaua te akiaki i te tangata ki te rēhita mō tētahi puka nā te mea ka ngaro pea tō rātou hiahia i tētahi wā. Engari mā ngā puka whakaputa arataki a LinkedIn ka whakatauhia tēnei raruraru mā mātou mā te tango ake i tētahi puka kua whakakīia kētia me ngā mōhiohio mai i te kōtaha o te kaitono. Ko tā tō kaitono anake he whakautu i ngā pātai ritenga kua pātaihia e koe, kātahi ka pāwhiri i te "Tukuna."
• Panui Kuputuhi: Kei a LinkedIn anō hoki ngā pānuitanga tuhinga, me utu koe i ia wā ka kite tetahi i tō pānuitanga, ka pāwhiritia rānei e tetahi. Ka whakawhirinaki tēnei ki te momo tahuritanga i whakaritea e koe.

Me pehea te mahi?

• Ko te mahi tuatahi i roto i tetahi hanga pānuitanga Ko te tukanga ko te kimi i te ahua o te panui e hiahia ana koe ki te whakaputa me te ahua o te hunga whakarongo e aro ana koe. Ko te mea e whai ake nei kia mohio koe ko te tahua ka tohatohahia e koe. Na me timata Kaiwhakahaere Panui LinkedIn me te takaro ki te mohio.

8. Hono Rōpū

He rōpū kei LinkedIn mō ngā mea katoa. Ahakoa kāore pea i te kitea whānuitia, mā te rapu iti, ka kitea tonutia e koe he rōpū mō tō umanga. Hono atu ki ēnei kōrerorero, ā, ko wai ka mōhio, tera pea kei roto tō kiritaki e whai ake nei i tētahi o aua rōpū.

Me pehea te mahi?

• Kei roto i te rapu matatau a LinkedIn ngā kōwhiringa hei tātari me te kimi i ngā rōpū i roto i taua kaupapa motuhake. Ko tāu noa he pato i tō kaupapa motuhake, i tētahi kupumatua rānei e tika ana, kātahi ka tīpako i te kōwhiringa rōpū-anake i raro iho, ā, kua oti! Ka whiwhi koe i tētahi rārangi o ngā rōpū i roto i tēnei umanga. Tirohia ēnei, ā, whai wāhi tonu ki ngā rōpū e tika ana ki a koe.

9. Hanga Whanaungatanga Ngaio

LiteKarekau he tangata e hiahia ana ki te whakaae ki te tono hononga katahi ka pakia ki te reo roa karekau he hononga ki a raatau. He tino nui tenei, ka ngaro pea koe he kaihoko pea.

Na ka aha koe? 

He kupu kei te ao hokohoko e kiia nei ko hoko hapori. Koinei te waahi ka mohio nga tangata ki a raatau ano i runga i nga mahi ngaio, ka mutu ka whakawhanake i nga hononga tohutoro e whai hua ana ki o raatau kamupene.

Ā, me mōhio koe, nā te mea ehara koe i te kaihoko tere, he nui ake ngā tūponotanga ka taea e koe te huri i tētahi hua mā te whakamahi i tēnei ara. Nā te mea, kei te hoko koe i tētahi hua, ratonga rānei mai i tētahi tangata kua mōhiotia e koe i ngā wā katoa.

I tino whai hua tēnei rautaki, ā, i whakauruhia e te kaiwhakatere hokohoko a LinkedIn tētahi papatohu hokohoko pāpori. E whakaatu ana tēnei papatohu i tētahi taupū, e āhei ai koe ki te mōhio ki te kaha o tō hokohoko mā te pāpāho pāpori.

Me pehea te mahi?

• Waihangahia he ihirangi hei āwhina i tō hunga whakarongo. Whakawhitiwhiti kōrero ki a rātou i ia wā, i ia wā, kia kitea ai ngā āhuatanga e ngaro ana i a koe, ā, kia aro atu ki aua āwangawanga. Kōrerohia ō kaihoko pea, ka tuku atu i ō whakaaro ki ngā wāhi e hiahiatia ana. Mā tēnei, ka whiwhi koe i tō rātou whakawhirinaki me tō rātou mana, ā, ka ngāwari ake ai tō rātou whakaae ki te hoko.
• Ki te kitea e koe he hunga e hiahia ana ki te hokohoko, tukuna atu he pōwhiri whaiaro me ētahi kupu hei tīmata kōrero. Me toro atu ki ngā tāngata whai whakaaro ōrite i ia wā, i ia wā, hei hanga hononga pakari.

10. Akiakihia te Kaitohutohu Kaimahi

He whatunga motuhake ia o āu kaimahi. He huinga porowhita pāpori tō rātou ake, ā, ki te honoa ēnei, ka taea te noho hei whatunga whānui. He whatunga ka taea e koe te uru atu mā te āwhina a āu kaimahi.

Me pehea te mahi?

• Tīmatahia he kaupapa whakangungu hei whakaako koe i o kaimahi ki nga painga o te noho hapori mo ratou ake. Ko te huarahi ka taea e o raatau ake tohu te kawe mai i a raatau ake waahi.
• Tīmatahia te hanga ihirangi e pai ana te iwi ki te tiri. Ka taea e koe te hanga i tetahi momo panui Kaimahi, ka taea e koe te korero mo te roopu e mahi ana te moemoea.
• Tīmatahia he kaupapa utu me te whakanui i te wāhi e whakanui ai koe i ngā whakatutukitanga a ō kaimahi i roto i te hanga i ā rātou waitohu whaiaro.

Ngā tikanga pai hei maumahara i te wā e whakaputa ana i ngā arahi

Mā ētahi whakarerekētanga ka taea e koe te huri i tō kōtaha LinkedIn hei whārangi taunga e kukume mai ana i ngā kaiārahi. Engari he maha ngā mahi pai hei maumahara māu.

• Tērā te take he maha ngā tātari a LinkedIn, whakamahia ēnei. Mēnā ka tātarihia tika, ka taea e koe te toro atu ki ngā tāngata tika me te iti o te kaha.
• He rite te hiranga o te hanga mana ki te toro atu ki te hunga whakarongo tika. Ki te tuku tonu koe i ngā ihirangi e whai hua ana ki tō hunga whakarongo, ka hangaia e koe he mana, ā, ka tae atu te tangata ki a koe, kaua ki te taha kē.
• Mā LinkedIn koe e whakaatu ngā whakaaturanga hei āwhina i te tere o ngā tahuritanga me te mahi hei hokohoko ngāwari.

Opaniraa

Ko nga rautaki katoa kua whakamaramatia e matou i tenei wa i roto i tenei tuhinga he taumata-mata ka taea e koe te whakakotahi me te whakataurite ki te hanga i taau ake rautaki pakihi whaiaro. Ko nga tauira e hiahia ana koe ki te whai me nga mea e hiahia ana koe ki te karo kei runga tonu i to hiahia.

Ahakoa he rautaki ka whiriwhiria e koe ki te whakatinana, ka hoatu e LinkedIn ki a koe nga taputapu me nga rauemi hei awhina i a koe ki te whakatutuki. Ko nga mea katoa e hiahiatia ana e koe mai i to wahanga ko te matauranga me nga pukenga ki te whakatinana tika.

Kaore e taea te hanga i nga pukenga hokohoko LinkedIn i te po. Ko te tukanga hanga ihirangi ka taea te whakarite i roto i nga meneti torutoru me Predis KI TE.

Na, haina ake i tenei ra me te whakarite i to maramataka ihirangi mo te marama katoa, me kawe e matou to rite ki te taumata e whai ake nei!

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