Puas tau pom koj tus kheej tos qhov tseem ceeb hu tsuas yog cuam tshuam los ntawm tus neeg muag khoom dhau los? Los yog koj tab tom nrhiav rau email tseem ceeb ntawm lub hiav txwv ntawm cov lus tshaj tawm? Nws ntxhov siab, puas yog?
Rau cov tswv lag luam e-lag luam, tawm tsam qhov sib npaug ntawm kev lag luam yog qhov tseem ceeb. Koj cov neeg siv khoom yuav tsum paub tias koj muaj nyob tsis muaj kev ntxhov siab los ntawm kev hu xov tooj txias lossis spammy emails. Qhov no yog qhov kev lag luam inbound tuaj rau hauv kev ua si - lub tswv yim ntse uas cov neeg siv khoom tuaj rau koj.
Hauv qhov blog no, peb yuav tshawb txog kaum txoj kev lag luam lag luam zoo uas tsim los tshwj xeeb rau cov khw muag khoom e-lag luam. Npaj txhij los hloov koj txoj kev lag luam? Cia peb dhia dej!
Dab tsi yog Inbound Marketing Rau E-Commerce?
Ua ntej peb nkag mus rau hauv cov tswv yim kev lag luam inbound rau cov khw muag khoom e-lag luam, cia peb nkag siab qhov kev lag luam inbound yog dab tsi.
Cias muab tso, inbound marketing yog ib tug series ntawm kev lag luam tactics nyob rau hauv koj lub hom phiaj cov neeg muas zaub mus cuag koj lub lag luam thiab yog strategically coj mus rau hauv lub qhov muag funnel. Inbound Kev Lag Luam tuaj yeem tawg ua plaub theem sib txawv.
- Nyiam
- Hloov siab
- Close
- Delight
Cia peb xav tias Joe khiav lub khw muag khoom e-lag luam uas muag cov cuab yeej ua vaj hauv North America. Tam sim no, tsis paub txog Joe, nyob rau hauv lub ces kaum nyob deb ntawm lub teb chaws yog Bob, uas tau txiav txim siab pib loj hlob veggies nyob rau hauv nws lub tiaj nraum qaum tsev. Tam sim no, Bob tsis paub yuav ua li cas pib ntawm txoj haujlwm tshiab no; nws tsis paub tias nws xav tau cov cuab yeej twg rau txoj haujlwm lossis yuav npaj lub txaj rau cog li cas.
Yog li, raws li peb txhua tus ua, nws mus online thiab pib tshawb nrhiav cov ntaub ntawv tsim nyog. Nws stumbles rau Joe lub vev xaib, uas yog tag nrho ntawm cov ntaub ntawv ntawm txhua yam kev ua vaj. Bob tau pom nws qhov chaw mus rau nws qhov project tshiab. Tom qab ntawd nws pom tias Joe lub vev xaib muag txhua yam khoom nws xav tau rau txoj haujlwm, ib yam nkaus.
Tam sim no, thaum lub sij hawm los mus yuav tus duav los yog hoe tshiab, Bob yuav paub tseeb tias yuav saib qhov twg. Qhov no yog inbound marketing, nyob rau hauv ib tug nutshell.
Tam sim no cia peb rhuav tshem Joe tau ua dab tsi los hloov Bob rau hauv cov neeg yuav khoom siv kev lag luam inbound:
1. Txaus siab rau
Joe's e-lag luam lub vev xaib tau muab ntau cov ntaub ntawv tseem ceeb uas cov neeg ua teb thawj zaug zoo li Bob yuav tau nrhiav hauv Is Taws Nem. Nws tuaj yeem yog nyob rau hauv daim ntawv ntawm infographics, blog posts xws li "Yuav ua li cas pib loj hlob veggies nyob rau hauv kuv lub tiaj nraum qaum tsev" los yog "thawj 5 lub vaj cov cuab yeej koj yuav tsum yuav," los yog video tutorials. Joe tau tsim nws lub vev xaib raws li kev ntseeg siab ntawm cov ntaub ntawv rau Bob thiab cov neeg nyiam nws.
2. Hloov
Yog li tam sim no Bob yog ib tug nquag tuaj xyuas lub vev xaib. Nyob rau hauv ib lub sij hawm, nws yuav tau txais tos nrog ib tug pop-up muab rau nws free ebook ntawm "10 lub tswv yim rau beginner gardeners" pauv rau nws email chaw nyob. Nrog rau qhov no, Joe tam sim no tau hloov Bob, ib tus neeg tuaj saib, ua tus thawj coj.
3. Kaw
Tam sim no Joe muaj Bob tus email chaw nyob, nws tuaj yeem xa nws cov phiaj xwm email. Cov no tuaj yeem yog kev muag khoom vaj khoom tsev lossis kev ceeb toom yooj yim kom fertilize nws lub txaj. Nyob rau theem no, Joe tsis ua lag luam tawm tab sis maj mam rub Bob mus rau kev yuav khoom. Txhawm rau kom muaj kev ntseeg siab thiab tsis txhob muaj kev tsis txaus ntseeg, Joe yuav tsum ua kom zoo Kev teeb tsa DMARC ntawm nws tus email chaw nyob. Txij li qhov no yog tam sim no lub vev xaib Bob ntseeg, nws muaj ntau dua li yuav qhov nws xav tau los ntawm Joe lub khw hauv online.
SPF (Sender Policy Framework) yog lwm qhov tseem ceeb ntawm email authentication raws tu qauv uas qhia meej cov mail servers tau tso cai xa email sawv cev ntawm Joe's domain. Los ntawm kev tshaj tawm a Cov ntaub ntawv SPF siv tau, Joe tuaj yeem pab tiv thaiv cov emails forged thiab txhim kho txoj hauv kev uas nws cov lus yuav ua tiav mus txog Bob's inbox.
4. Zoo siab
Qhov no yog kab tias qhov tseem ceeb tshaj plaws ntawm kev lag luam inbound. Qhov tseem ceeb ntawm no tsis yog tsuas yog tsav kev muag khoom xwb; nws yog khaws cia lawv thiab thaum kawg hloov lawv mus rau cov neeg siv khoom ncaj ncees. Txawm hais tias Bob ua qhov muag lossis tsis, Joe yuav txuas ntxiv xa nws cov lus qhia tseem ceeb thiab kev ua kom yuam kev, teb cov lus nug uas Bob yuav muaj, thiab sau cov lus qhia muaj txiaj ntsig los ntawm nws.
Thaum Bob dhau los ua tus neeg siv khoom ncaj ncees, nws, nws tus kheej yuav dhau los ua tus neeg tawm tswv yim rau Joe lub vev xaib.
Txuag Sijhawm & Txhawb Kev Muag Khoom nrog AI⚡️
Tsim cov ntsiab lus Ecommerce ntawm qhov ntsuas siv koj cov khoom
Sim tam sim no
Vim li cas Koj Yuav Tsum Xav Txog Kev Lag Luam Inbound rau Koj Lub Khw E-commerce?
Cov tswv yim lag luam inbound rau e-commerce tsis yog qhov tseem ceeb rau cov neeg yuav khoom online niaj hnub no. Cov hnub ntawm cov tshaj tawm flashy thiab cov email promotional generic ntxias cov neeg siv khoom kom yuav khoom yog ib yam ntawm yav dhau los. Raws li email campaigns hloov zuj zus, cov lag luam kuj tseem ceeb rau cov kev pabcuam tiv thaiv email kom ntseeg tau tias lawv cov kev sib txuas lus ncav cuag cov neeg siv khoom kom muaj kev nyab xeeb thiab tsis raug cim tias yog spam lossis phishing sim.
Hnub no, ze li ntawm 77% ntawm cov neeg yuav khoom hauv online paub zoo saib rau cov vev xaib nrog cov neeg siv khoom tshuaj xyuas, thiab 90% tsis ua kev yuav khoom ua ntej mus dhau lawv.
Tsis tas li ntawd, niaj hnub no, personalization tsis yog lo lus buzz tab sis yog qhov kev cia siab. Ze li ntawm 60% ntawm cov neeg siv khoom lag luam e-lag luam niaj hnub no cia siab tias yuav muaj kev lag luam tus kheej los ua cov neeg siv khoom dua.
Thaum kawg, tsis yog txhua tus tswv lag luam e-lag luam muaj peev nyiaj rau kev lag luam loj. Tam sim no peb muaj kev nkag siab zoo ntawm kev lag luam inbound, cia peb tshawb xyuas cov tswv yim los ua qhov kev lag luam no ua haujlwm rau koj.
Inbound Marketing Strategies Rau Koj Cov Khw E-Commerce
Raws li peb tau tham hauv ntu dhau los, kev lag luam inbound muaj plaub theem sib txawv.
Yog li cia saib seb cov tswv yim twg koj yuav tsum tau txais thiab siv rau txhua theem.
1. Theem “Cia”
Lub hom phiaj tseem ceeb ntawm theem no yog txhawm rau nce tsheb mus rau koj lub khw e-commerce. Nco ntsoov, ntawm lub sijhawm no, cov neeg siv khoom tsis paub koj muaj nyob thiab txawm tias lawv ua, koj tseem yuav tsum tau tsim koj tus kheej ua lub khw muag khoom e-lag luam.
Nov yog li cas koj mus txog nws:
Lub tswv yim 1: Tsim kom muaj tseeb Cov Neeg Siv Khoom / Cov Neeg Yuav Khoom
Cov neeg siv khoom lossis cov neeg yuav khoom yog lub hauv paus ntawm kev lag luam inbound. Succinctly muab tso, cov no yog cov neeg sawv cev tsis tseeb ntawm koj cov neeg siv khoom zoo lossis cov hom phiaj. Lawv tau tsim los siv ob lub ntsiab ntaub ntawv ntws:
- Cov ntaub ntawv pej xeem xws li hnub nyoog, qhov chaw, kev kawm, nyiaj tau los, thiab lwm yam.
- Cov ntaub ntawv puas siab puas ntsws uas tsom mus rau kev nyiam, qhov tseem ceeb, thiab tus cwj pwm ntawm cov neeg siv khoom.
Cov neeg no tseem ceeb yuav pab koj nkag siab koj cov neeg siv khoom lag luam zoo dua thiab pab teb cov lus nug xws li:
- Lub ntsiab mob tseem ceeb ntawm lub sijhawm tam sim no yog dab tsi?
- Dab tsi yog tsav lawv kev yuav khoom?
- Lawv tau txais lawv cov ntaub ntawv online nyob qhov twg?
Tam sim no, vim li cas qhov kev tawm dag zog no tseem ceeb, koj tuaj yeem nug? Cov lus teb yog qhov yooj yim: koj yuav tsum tsim koj lub tswv yim ua lag luam tag nrho kom nyiam "Bobs" uas tshwj xeeb nyiam ua vaj. Yog tias koj cov ntsiab lus tseem ceeb dhau lawm, Bob tsuas yog txav mus rau lwm lub vev xaib kom tau txais cov ntaub ntawv nws tab tom nrhiav.
Yog li, ua li cas koj sau cov ntaub ntawv xav tau los tsim ib tus neeg siv khoom?
Rau Demographic Data:
- Siv Google Analytics 4 (GA4) ntawm koj lub vev xaib kom tau txais cov ntaub ntawv xws li hnub nyoog, poj niam txiv neej, thiab txawm tias nyiam ntaus ntawv.
- Siv CRM kom tau txais kev nkag siab txog keeb kwm kev yuav khoom, qhov chaw, thiab kev yuav ntau zaus.
Rau cov ntaub ntawv Psychographic:
- Siv lub vev xaib coj tus cwj pwm-nrhiav cov cuab yeej los txiav txim siab qhov twg lawv nyiam nyob.
- Siv cov ntawv tshawb fawb (kev tawm tswv yim lossis kev tshawb fawb tom qab kev yuav khoom piv txwv) nrog cov lus nug qhib kom nkag siab ntxiv txog cov neeg siv khoom xav tau.
- Siv cov cuab yeej ntsuas kev xav kom nkag siab cov ntsiab lus mob ntawm cov neeg siv khoom.
Pro Tip: Tsim tus neeg yuav khoom tsis yog ib qho kev tawm dag zog ib zaug. Lawv yuav tsum tau hloov kho tsis tu ncua raws li cov qauv kev lag luam, kev yuav khoom, thiab kev cia siab ntawm cov neeg siv khoom ib txwm nyob hauv lub xeev tsis tu ncua.
Lub tswv yim 2: Tsim cov ntsiab lus ntsig txog
"Cov ntsiab lus yog huab tais" tam sim no yog lub ntsiab lus kev lag luam-tus qauv thiab yog vim li cas. Thaum nws los txog rau kev lag luam inbound, nws yog koj lub ntsiab lus tseem ceeb ntawm kev sib cuag rau cov kev xav tau.
Nrog koj tus neeg yuav khoom nyob rau hauv qhov chaw, tam sim no koj muaj kev nkag siab zoo rau qhov koj cov neeg siv khoom tab tom nrhiav thiab lawv xav tau dab tsi thiab xav tias tsis muaj nyob hauv koj lub niche. Koj lub tswv yim cov ntsiab lus yuav tsum tau tsim los daws tag nrho cov saum toj no.
Nco ntsoov, Bob stumbled rau hauv koj lub vev xaib thiab rov qab los tsuas yog vim koj tuaj yeem daws nws qhov teeb meem tseem ceeb, "Yuav pib li cas nrog Kev Ua Vaj Tsev."
Yog li, koj yuav ua li cas txog qhov no? Ntawm no yog ib qho yooj yim 3-kauj ruam qhia:
1. Sib tham txog cov ntsiab lus tswv yim
Nrog rau kev nkag siab meej ntawm koj cov neeg tuaj saib lub hom phiaj zoo tshaj plaws, qhov ua tau rau cov ntsiab lus tsim yog qhov tsis muaj kev txwv. Piv txwv li, yog tias Bob yog tus pib ua vaj tsev, koj tuaj yeem tsim cov ntawv blog zoo li "Cov Lus Qhia Sab saum toj Gardening rau Beginners" lossis "Yuav Ua Li Cas Tsim Lub Vaj Tsev Loj."
Piv txwv li, ntau cov neeg ua teb paub txog tej zaum yuav txaus siab rau cov ncauj lus zoo xws li cov txheej txheem kev sib xyaw los yog cov tswv yim kev cog qoob loo. Tailoring koj cov ntsiab lus kom haum rau ob novice thiab seasoned gardeners yuav pab hais txog ntau yam kev txaus siab thiab kev xav tau.
2. Tsom ntsoov rau ntau yam
Txhua tus neeg noj thiab kawm txawv. Bob, piv txwv li, tej zaum yuav nyiam cov ncauj lus kom ntxaws yuav ua li cas-rau blog ncej tab sis tej zaum yuav muaj lwm tus neeg ua liaj ua teb nyob rau ntawd uas tsuas yog xav tau cov ncauj lus kom ntxaws ntxaws tshaj qhov ntev blog ncej. Qee tus kuj tseem nyiam qhov kev qhia ua yeeb yaj kiab tshaj li ob. Nco ntsoov, qhov no yog tus lej qhov kev ua si, nrum qhov dav dav kom nce tsheb mus rau koj lub khw e-commerce.
3. Ua Raws Cai
Nrog kev lag luam inbound, koj tsis tuaj yeem cia siab tias yuav yog ib qho kev xav tsis thoob. Koj yuav tsum ua raws li cov ntsiab lus uploads kom koj lub hom phiaj cov neeg tuaj koom thiab ua kom koj lub vev xaib raws li lawv txoj kev xaiv rau cov ntaub ntawv.
4. Rov tsim cov ntsiab lus qub
Koj tsis tas yuav tsim cov ntsiab lus tshiab. Koj tuaj yeem hloov kho cov ntawv tshaj tawm blog tsis tu ncua lossis tseem rov ua dua lawv. Muab cov blogs ntev ntev rau hauv me me ntawm cov ntaub ntawv uas zoo meej rau cov ntsiab lus hauv kev sib raug zoo, xws li dab neeg lossis reels. Koj tuaj yeem mus rau qhov kev coj ua tsis sib xws thiab hloov ib qho infographic rau hauv cov ncauj lus kom ntxaws ntxiv.
Tswv yim 3: SEO, SEO SEO
Koj cov ntsiab lus, txawm li cas los xij, yuav tsis ua ntau yam kom nyiam cov thawj coj uas tsis pom nws. Los ntawm qhov no, kuv txhais tau tias tau mus rau thawj nplooj ntawv ntawm nplooj ntawv tshawb fawb. Qhov no tseem ceeb heev vim 99% ntawm cov neeg siv yeej tsis tau mus rau nplooj thib ob ntawm SERPs. Thiab qhov ntawd yog qhov uas SEO tuaj rau hauv.
Pib nrog Kev Tshawb Fawb SEO. Qhov no yuav nthuav tawm cov teeb meem uas cuam tshuam kev tshawb fawb cav los ntawm kev ntsuas cov ntsiab lus ntawm koj lub vev xaib. Koj tuaj yeem siv a free twj zoo li Google Kev Tshawb Nrhiav Cov Lus Qhia txhawm rau txheeb xyuas cov teeb meem xws li kev sib txuas tawg, lub vev xaib / nplooj ntawv teb, thiab kev sib raug zoo ntawm lub xov tooj.
Tom qab ntawd txav mus rau On-Page SEO optimization. Qhov no yog qhov uas koj optimize ib tus neeg lub vev xaib kom pom cov ntsiab lus tseem ceeb. Nco ntsoov cov lus tshawb fawb Bob siv los nrhiav cov ntaub ntawv ua vaj? Cov no yog koj cov lus tseem ceeb golden!
Siv cov cuab yeej tshawb fawb lo lus tseem ceeb xws li Google Txoj Haujlwm Txoj Haujlwm Txoj Haujlwm los pab koj nrhiav cov ntsiab lus tseem ceeb. Qhov ua kom yuam kev ntawm no yog txhawm rau txheeb xyuas cov ntsiab lus nrog cov kev tshawb fawb zoo tab sis kev sib tw qis thiab tom qab ntawd txhim kho koj cov nplooj ntawv kom zoo rau lawv. Tsis tas li, tsis tu ncua saib xyuas koj qhov kev ua tau zoo siv a lo lus tseem ceeb qeb tracker yog li koj tuaj yeem pom cov ntsiab lus twg tau txhim kho thiab xav tau kev ua kom zoo ntxiv.
Muab lawv tso rau hauv koj cov nplooj ntawv npe, cov lus piav qhia meta, nqe lus, thiab ib txwm nyob thoob plaws lub cev ntawm koj cov ntsiab lus. Tab sis nco ntsoov, lo lus tseem ceeb khoom yog qhov loj tsis muaj! Google's algorithm tam sim no muab qhov tseem ceeb rau cov ntsiab lus zoo.
Thaum kawg, suav nrog cov backlinks rau koj lub xaib thiab rau cov vev xaib uas muaj cai thiab ntseeg tau. Ua li ntawd tsis yog tsuas yog pab cov cav tshawb nrhiav nkag siab txog cov qauv ntawm koj lub xaib thiab kev sib raug zoo ntawm cov nplooj ntawv sib txawv tab sis kuj tseem txhawb koj qhov kev qeb duas SEO tag nrho.
Nco ntsoov, thawj cov txiaj ntsig ntawm SERPs muaj CTR ntawm 27.6%, thiab qhov ntawd yog qhov koj xav tau.
Theem “Hloov”
Yog tias koj tau siv tag nrho cov tswv yim saum toj no, koj yuav tsum pom qhov ntim ntau ntxiv ntawm cov organic e-lag luam ntawm koj lub vev xaib. Cov txheej txheem tom ntej no yuav pab koj hloov cov neeg tuaj xyuas lub vev xaib mus rau cov thawj coj muaj peev xwm.
Lub tswv yim 4: Siv cov hlau nplaum hlau lead uas muaj txiaj ntsig zoo
Cov hlau nplaum txhuas yog kev lag luam jargon rau ib freebie koj muab tawm hauv kev sib pauv rau cov neeg siv khoom muaj peev xwm cov ntaub ntawv tiv tauj. Cov no tuaj yeem suav nrog, tab sis tsis txwv rau, cov ntawv txheeb xyuas, cov nplooj ntawv khib nyiab, kev qhia ua yeeb yaj kiab, lossis txawm tias cov webinars gated.
Koj cov hlau nplaum txhuas yuav tsum tsis txhob ua ntau yam; Hloov chaw, lawv yuav tsum tau ua los ntawm koj tus neeg yuav khoom. Rau Bob, cov hlau nplaum uas muaj txiaj ntsig zoo tuaj yeem yog phau ntawv e-phau ntawv hu ua "Tus Pib Gardener's Checklist: Cov cuab yeej tseem ceeb thiab cov haujlwm kom tau txais koj pib."
Qhov saum toj no cov hlau nplaum ua haujlwm ncaj qha rau nws cov kev xav tau thiab muab cov txiaj ntsig meej, uas yuav ua rau kom Bob muab nws qhov chaw nyob email pauv rau nws.
Pro Ntsis: Tsis txhob siv cov hlau nplaum uas ua rau cov neeg tuaj saib koj lub vev xaib poob thaum lawv nkag mus rau hauv koj lub vev xaib. Siv lawv kom zoo; lub hom phiaj yog kom taug kev ntawm txoj kab zoo ntawm kev tshaj tawm thiab kev pab. Thaum tus neeg tuaj saib qhia tias lawv xav ua tiag tiag, kev taw qhia cov thawj coj hauv lub sijhawm tiag tiag pab kom ntseeg tau tias kev koom tes mus txog tus neeg muag khoom zoo tam sim ntawd es tsis txhob tsim kev sib txhuam.
Lub tswv yim 5: Tso koj cov ntawv pov thawj hauv zej zog txhua qhov chaw
Cov ntaub ntawv pov thawj kev sib raug zoo (kev tshuaj xyuas cov khoom, cov lus pov thawj ntawm cov neeg siv khoom, kev qw nrov nrov hauv kev tshaj xov xwm, thiab lwm yam) muaj kev cuam tshuam loj rau cov neeg yuav khoom. Kev qhia cov neeg siv khoom tshuaj xyuas ntawm koj cov nplooj ntawv tseem ceeb ntawm cov khoom tuaj yeem nce kev yuav khoom yuav luag 67%.
Qhov kev ntseeg siab dua koj lub vev xaib zoo li, qhov siab dua qhov muaj feem ntawm tus neeg tuaj xyuas lub vev xaib nkag mus rau lawv cov ntaub ntawv ntiag tug ntawm koj lub vev xaib. Tsis kam qhia tus kheej cov ntsiab lus nrog lub vev xaib account rau ze li ntawm 25% ntawm tag nrho lub laub tso tseg thoob ntiaj teb.
Kev pov thawj hauv zej zog yuav pab tau ntau yam rau kev txo cov kev ntshai ntawd. Nws tseem yuav pab txhim kho qhov ua tau zoo ntawm txoj kev npaj ua ntej thiab txo qhov kev tso tseg lub laub mus ntxiv rau cov neeg siv khoom, tshwj xeeb tshaj yog thaum txhawb nqa los ntawm cov cuab yeej xws li software hu xov tooj los ntawm GetVoIP txoj kev tshawb fawb, uas tuaj yeem txhim kho kev teb thiab kev ntseeg siab ntawm cov neeg siv khoom thoob plaws hauv cov txheej txheem yuav khoom.
Theem “Kaw”
Yog tias koj tau siv tag nrho cov tswv yim saum toj no, koj yuav tsum muaj ntau tus neeg xav yuav khoom vim muaj neeg tuaj saib koj lub khw muag khoom hauv online ntau ntxiv. Tam sim no yog lub sijhawm los saib xyuas lawv nrog kev pab los ntawm koj lub software hu xov tooj thiab coj lawv mus rau kev yuav khoom zaum kawg. Nov yog li cas koj tuaj yeem ua tau.
Tswv yim 6: Targeted email campaigns
Emails, txawm tias yog ib qho ntawm cov kev lag luam loj tshaj plaws, tseem yog ib qho ntawm cov kev lag luam nrov tshaj plaws niaj hnub no. Nws tsis xav tias txog 81% ntawm cov tuam txhab tseem suav tias lawv yog ib feem tseem ceeb ntawm lawv txoj kev lag luam B2B.
Thaum xa tawm cov phiaj xwm email:
- Xyuas kom koj cov emails muaj CTA meej los coj koj cov neeg nyeem mus rau kauj ruam tom ntej. Nws tuaj yeem yooj yim xws li "Kaw Tam Sim No," "Kawm Ntxiv," lossis "Tau Txais Koj Cov Nqis." Ua kom nws tseem ceeb thiab nkag siab yooj yim.
- Tsis txhob txuas CTAs ncaj qha rau koj qhov homepage. Hloov chaw, tsim cov nplooj ntawv tsaws nplooj siab uas muab cov ntaub ntawv ntau ntxiv txog cov khoom lossis cov lus hais hauv email. Cov nplooj ntawv tsaws no tseem yuav tsum muaj CTAs meej xws li "Ntxiv rau lub tawb nqa khoom" lossis "Yuav tam sim no," uas ntxiv rau koj cov thawj coj hauv lub funnel. (Koj cov nplooj ntawv tsaws yuav tsum muaj pov thawj kev sib raug zoo, thiab.)
Pro Ntsis: Tsis txhob ua siab deb rov taw tes rau cov neeg siv khoom uas twb muaj lawm. Qee tus yuav tau ntxiv cov khoom rau hauv lawv lub laub thiab tsis nco qab txog lawv. Kev ceeb toom tus phooj ywg tsuas yog ua rau kev muag khoom.
Tswv Yim 7: Qab Zib Qhov Deal
Kev thawb me ntsis qee zaum tuaj yeem yog txhua yam nws yuav siv los hloov cov hlau lead rau hauv cov neeg siv khoom. Siv
- Txais tos muab rau cov neeg siv khoom thawj zaug. luv nqi me me los yog free shipping yog ib txoj hauv kev zoo los ntxias lawv ua qhov kev yuav khoom thawj zaug.
- Siv FOMO kom tau txais koj cov neeg siv khoom sai sai. Lub sijhawm txwv tsis pub tshaj tawm, muag muag flash, lossis lub sijhawm tseem ceeb uas tsis muaj khoom lag luam yog ob peb yam uas yuav tsum xav txog. Txawm li cas los xij, siv lawv cov tswv yim thiab sparingly.
Lub tswv yim 8: Simplify koj cov txheej txheem checkout
Nov yog yam koj tuaj yeem ua tau los txhim kho nws:
- Cia nws yooj yim, txwv tus naj npawb ntawm cov kauj ruam koom nrog, thiab tsuas yog nug txog cov ntaub ntawv tseem ceeb los ua kom tiav kev yuav khoom.
- Muab cov qhua tuaj noj mov xaiv rau cov neeg siv khoom uas tsis xav tsim ib tus account, ib qho tseem ceeb ntawm lub luag haujlwm ze 25% ntawm lub laub tso tseg.
- Ua pob tshab txog cov se thiab tus nqi thauj khoom los ntawm kev mus.
Pro Tip: Ua ke ntau yam kev xaiv them nyiaj (nrov e-hnab nyiaj, EMIs, Yuav Tam Sim No Them Tom Qab, Debit, thiab Credit cards) txhawm rau txo cov neeg siv khoom sib txhuam.
Theem "Zoo siab".
Raws li kuv tau hais ua ntej, qhov no yog qhov tseem ceeb tshaj plaws ntawm plaub theem ntawm kev lag luam inbound, vim qhov no yog qhov chaw uas koj tuaj yeem tig txhua tus neeg siv khoom los ua tus neeg ncaj ncees.
Muaj ntau qhov laj thawj vim li cas koj yuav tsum ua li ntawd:
- Rov ua dua cov neeg siv khoom nyiam siv nyiaj ntau dua li cov tshiab. Lawv kuj tseem yuav sim tawm ib yam khoom tshiab uas koj qhia rau hauv koj lub khw.
- Koj siv nyiaj ntau dua kom tau txais cov neeg siv khoom tshiab dua li khaws ib tus.
- Qhov tseem ceeb tshaj plaws, cov neeg siv khoom ncaj ncees dhau los ua koj cov neeg tawm tswv yim thiab kev lag luam lo lus ntawm qhov ncauj tsis muaj qhov sib npaug.
Nov yog qhov koj tuaj yeem txaus siab rau koj cov neeg siv khoom tshiab.
Tswv yim 9: Muab nqi zog rau koj cov neeg siv khoom
Leej twg tsis nyiam luv nqi thiab freebies? Muab khoom plig rau koj cov neeg siv khoom uas twb muaj lawm nrog cov nyiaj cheb nkaus xwb, hnub yug thiab hnub tseem ceeb, lossis tseem nkag mus rau kev muag khoom yav tom ntej lossis cov khoom tshiab. Amazon sawv ua tus piv txwv tseem ceeb ntawm qhov no. Lawv cov neeg siv khoom Prime ib txwm tau txais kev nkag mus rau lawv cov Prime Hnub Muag.
Cov kev pabcuam Loyalty yog lwm lub tswv yim zoo los muab nqi zog rau koj cov neeg siv khoom. Txawm zoo dua yog cov kev pab cuam loyalty, qhov twg koj siv ntau dua, qhov khoom plig siab dua. Kev txheeb cais qhia tias dhau lawm 60% ntawm cov neeg muas zaub uas nyob rau hauv ib tug loyal program siv ntau thiab khw ntau zaus los txhawb lawv cov ntsiab lus tau txais. Qhov no ua rau nws qhov xwm txheej yeej-yeej rau koj thiab koj cov neeg siv khoom.
Lub Tswv Yim 10: Nug Cov Lus Teb Thiab Siv Nws
A daim ntawv ntsuam xyuas ua los ntawm RedPoint Ntiaj Teb tau qhia tias thaum nws los txog rau hom kev ntseeg siab, tau nkag siab thiab xav tias muaj nuj nqis trumps luv nqi thiab lwm yam perks. Txhawb koj cov neeg siv khoom los muab cov lus qhia txog lawv txoj kev yuav khoom, thiab sim ua raws li cov lus pom zoo.
Koj tuaj yeem siv cov cuab yeej mloog hauv zej zog kom nkag siab koj cov neeg siv khoom lub hom phiaj cov ntsiab lus mob hauv koj txoj kev lag luam thiab nrog koj cov neeg siv khoom. Sim hais rau lawv kom nce tsheb mus rau koj lub khw e-commerce.
Boost Muag ntawm Social Media nrog AI⚡️
Sim tam sim no
Txog Caij Nws
Cov neeg siv khoom xav tau yog nyob rau txhua lub sijhawm siab. Niaj hnub no, qhov tseeb thiab tus nqi tseem ceeb tshaj plaws, thiab kev lag luam inbound yog txoj hauv kev zoo tshaj plaws kom tau raws li ob qhov kev xav tau.
Cov tswv yim kev lag luam inbound rau koj lub khw muag khoom e-lag luam tau teev tseg ntawm no yuav pab hloov koj lub hom phiaj cov neeg siv khoom mus rau cov neeg tawm tswv yim zoo. Uas tau hais tias, raws li cov lus hais mus, txhua yam zoo yuav siv sij hawm, yog li ua siab ntev thiab ua tib zoo.
