Tsis muaj kev zais qhov tseeb tias peb nyob hauv lub ntiaj teb ad-saturated heev. Txij li thaum pib ntawm daim ntawv tshaj tawm rau tam sim no, cov neeg tshaj tawm tau pom txoj hauv kev tshiab thiab zoo siab kom tau txais cov khoom hla thiab ua rau tib neeg pom lawv cov tshaj tawm. Tawm ntawm tag nrho cov hom kev tshaj tawm no, peb sawv tawm. Lawv zoo li zoo sib xws tsis tau xa cov txiaj ntsig sib txawv, yog vim li cas peb tab tom ua qhov kev sib piv: Cov ntawv tshaj tawm vs Native ads vs Search ads. Yog tias koj tau pom lawv tawm thiab txog tab sis tsis paub yuav ua li cas thiab thaum twg txhua qhov kev tshaj tawm yuav tsum tau siv, ces phau ntawv qhia no tuaj yeem txheeb nws rau koj.
Yog li, cia peb nqis los txiav tawm cov hom kev tshaj tawm no.
Display Ads yog dab tsi?
Puas tau pom cov ntawv tshaj tawm uas tau muab tso rau ntawm ob sab ntawm koj cov ntsiab lus, uas koj tuaj yeem tsis quav ntsej lub sijhawm? Yog, cov no yog cov ntawv tshaj tawm.
Lawv yog cov xim ci ntsa iab, sawv tawm ntawm qhov seem ntawm cov ntsiab lus, thiab xav kom pom. Qhov no yog ib qho txiaj ntsig zoo ntawm kev tshaj tawm thaum pib vim tias thawj daim ntawv tshaj tawm uas tau tso tawm muaj qhov zoo nkauj 44% nyem-los ntawm tus nqi!
Tab sis thaum muaj ntau tus neeg siv cov tshaj tawm no, cov neeg siv tau tsim ib tus cwj pwm hu ua "banner blindness." Banner blindness yog thaum cov neeg siv pib tsis nco qab zam cov tshaj tawm vim lawv qhov chaw kwv yees.
Vim yog cov teeb meem no, cov ntawv tshaj tawm feem ntau muaj qis CTR tus nqi ntawm 0.05% nyob rau hauv tag nrho cov hom ntawv. Tab sis tos, tsis txhob poob siab tsis tau txog kev siv cov ntawv tshaj tawm vim tias lawv muaj lawv tus kheej qhov zoo. Ntxiv rau nws tom qab.
Native Ads yog dab tsi?
Nco ntsoov qhov teeb meem qhov muag tsis pom kev banner uas tso tawm ntsej muag?
Native tshaj tawm tau tsim tshwj xeeb hauv txoj hauv kev uas lawv tawm tsam qhov teeb meem no.
Yog tias cov ntawv tshaj tawm sawv tawm ntawm cov neeg coob coob thiab xav tau kev mloog, cov kev tshaj tawm ib txwm ua haujlwm nyob ntsiag to, sib xyaw nrog koj cov ntsiab lus, thiab ntim cov kev koom tes.
Thiab yog, nws ua haujlwm. Txij li cov hom kev tshaj tawm no tau nthuav tawm raws li cov lus txhawb nqa thiab cov ntsiab lus pom zoo, tsis muaj kev tawm tsam thiab "qhov muag tsis pom" los ntawm cov neeg siv.
Cov hom kev tshaj tawm no ua haujlwm zoo tshaj plaws ntawm cov khoom siv mobile ntau dua li ntawm desktops, thiab txawm tias ntawm cov ntxaij vab tshaus, cov txiaj ntsig tsis dhau shabby. Qhov nruab nrab CTR tus nqi rau ib txwm tshaj tawm ntawm desktop yog 0.16%, thiab mobile muab yuav luag 0.38%, uas yog ob npaug ntawm desktop CTR!
Search Ads yog dab tsi?
Thiab ntawm tag nrho cov no visually oriented tshaj tawm, muaj ib hom ntawv nyeem rau advertisers xaiv yog xav tau. Qhov ntawd yog Kev Tshawb Fawb.
Thaum cov ntawv tshaj tawm thiab cov kev tshaj tawm ib txwm muaj tsuas yog tso tawm hauv cov vev xaib, Kev Tshawb Fawb Kev Tshaj Tawm muaj lub peev xwm tshwj xeeb los nthuav tawm rau koj hauv lub tshuab tshawb nrhiav nws tus kheej.
Thaum ib lub tuam txhab xav tso ib qho kev tshaj tawm tshawb nrhiav rau ib lo lus tseem ceeb tshwj xeeb, nws yuav dhau los ntawm cov txheej txheem twv txiaj - feem ntau tswj hwm los ntawm tus kws tshaj lij PPC kom ntseeg tau tias muaj ROI siab tshaj plaws. Thaum lawv yeej, lawv cov tshaj tawm raug tso rau saum cov txiaj ntsig tshawb nrhiav organic, yog li yog thawj qhov uas tus neeg siv pom.
Feem ntau cov tshaj tawm tshawb nrhiav muaj lub npe, URL tso saib, thiab cov lus piav qhia meta uas muab kev nkag siab ntau ntxiv txog vim li cas qhov txuas ntawd thiaj li cuam tshuam rau cov lus nug tshawb nrhiav. Kuj tseem muaj Cov tshaj tawm GPT hauv kev sib tham uas yog cov kev tshaj tawm tshawb nrhiav tshwj xeeb rau lub platform ntawd.
Txawm hais tias cov tshaj tawm hauv online thiab cov tshaj tawm hauv online yog cov tshaj tawm uas cov neeg ua lag luam thawb cov tshaj tawm no rau koj txawm tias koj thov lossis tsis thov, cov tshaj tawm tshawb nrhiav txawv. Lawv zoo li cov tshaj tawm "rub", uas tsuas yog tshwm sim thaum koj xav tau qhov niche thiab lo lus tseem ceeb ntawd.
Qhov sib txawv tseem ceeb ntawm cov tshaj tawm Native, cov tshaj tawm zaub, thiab cov tshaj tawm tshawb nrhiav
Tab sis li cas cov kev tshaj tawm txawv ntawm ib leeg? Yam dab tsi yuav tsum tau xav txog thaum xaiv ib qho kev tshaj tawm? Cia peb rhuav nws!
| Tshawb Tawm | Cov Qub Tawm | Tshawb Nrhiav |
| Muaj CTR qis tshaj ntawm peb (0.05%) | Muaj qhov zoo nruab nrab CTR ntawm 0.38% | Muaj qhov zoo tshaj plaws CTR tawm ntawm peb nrog 3.17% |
| Qhov zoo tshaj plaws rau cov khoom lag luam nrog kev muag khoom ntev | Yuav siv tau rau ob qho tib si ntev thiab luv luv muag khoom lag luam | Nws tuaj yeem siv rau cov khoom lag luam nrog luv luv kev muag khoom |
| Ua haujlwm zoo dua ntawm desktop | Ua tau zoo ntawm mobile | Nws tuaj yeem ua haujlwm zoo ntawm ob lub xov tooj ntawm tes thiab desktop |
| Laub Kev Lag Luam | Laub Kev Lag Luam | Rub Kev Lag Luam |
| Cuam tshuam kev paub ntawm tus neeg siv | Tsis cuam tshuam | Tsis cuam tshuam |
| Ua rau muaj kev dig muag ntawm cov ntawv tshaj tawm uas ua rau CTR qis dua | Vim yog qhov tseem ceeb thiab tsis cuam tshuam dab tsi, nws muaj CTR siab dua | CTR siab dua vim tias lub hom phiaj siab |
| CPM qis dua, zoo meej rau kev ncav cuag hom lag luam | CPM siab dua vim yog vaj tse zoo tshaj plaws | CPM siab tshaj plaws ntawm peb yam |
| Siv cov tshaj tawm no rau kev paub txog hom lag luam, rov tsom mus rau lwm tus | Siv rau kev hloov pauv siab, kev faib cov ntsiab lus | Pab tau rau kev nrhiav cov neeg yuav khoom thiab kev loj hlob ntawm kev lag luam hauv zos |
| Tau yooj yim raug thaiv los ntawm software thaiv kev tshaj tawm | Tau yooj yim raug thaiv los ntawm software thaiv kev tshaj tawm | Cov software thaiv kev tshaj tawm muaj qhov cuam tshuam tsawg dua rau cov no dua li ob qho ntxiv |
Thaum twg thiaj xaiv Display Ads?
Tam sim no peb nkag siab txog cov Native ads, display ads, thiab search ads ua haujlwm li cas, cia peb xam seb yuav siv lawv qhov twg hauv koj txoj kev npaj kom tau txais txiaj ntsig zoo tshaj plaws. Nov yog 4 qhov piv txwv uas cov display ads ua haujlwm zoo tshaj plaws:
1. Thaum Koj Lub Hom Phiaj yog Brand Awareness
Cov ntawv tshaj tawm, raws li peb tau pom ua ntej, feem ntau sawv tawm ntawm cov ntsiab lus nrog cov xim bold thiab daring. Thiab thaum tus neeg siv stumbles rau ntawm nplooj ntawv web nrog koj qhov kev tshaj tawm, lawv yuav tsum tau ntes ib qho ntawm koj qhov kev tshaj tawm ib yam nkaus vim yog tus cwj pwm zoo. Thiab txij li cov ntawv tshaj tawm tsis yog kim, nws tuaj yeem yog qhov kev xaiv zoo rau kev paub txog theem kev tshaj tawm.
2. Thaum koj yog ib lub hom phiaj pom
Yog tias koj cov khoom muag tau zoo dua li cov khoom muag xws li khaub ncaws, hniav nyiaj hniav kub, thiab lwm yam. Ces cov ntawv tshaj tawm banner yuav yog qhov zoo tshaj plaws rau koj. Cov ntawv tshaj tawm muaj ntau qhov ntau thiab tsawg, muab qhov chaw dav rau koj los nthuav qhia koj cov khoom kom zoo nkauj thiab ua kom koj cov khoom muag zoo nkauj.
3. Nrhiav cov neeg siv khoom niche
Yog tias koj cov neeg siv khoom yog ib pab pawg me me ntawm cov neeg uas muaj kev txaus siab rau niche, ces cov ntawv tshaj tawm tuaj yeem yog qhov khoom rau koj. Vim li cas? Vim tias Google phim koj cov lus tseem ceeb thiab tshaj tawm rau cov vev xaib uas muaj cov ntsiab lus cuam tshuam rau lawv, thiab tso koj cov ntawv tshaj tawm rau ntawd. Qhov kev txaus siab-raws li lub hom phiaj no tuaj yeem yog txoj hauv kev zoo kom ncav cuag cov neeg tuaj saib me me uas koj tsis tuaj yeem ntsib.
4. Yog tias koj lub voj voog muag khoom ntev
Lub voj voog muag khoom ntev yog ib feem tseem ceeb ntawm ntau yam khoom muaj nqis, xws li tsheb, khoom kim heev, thiab lwm yam. Hauv cov xwm txheej zoo li no, kev ua kom koj cov neeg siv khoom xav txog yog qhov tseem ceeb heev. Thiab cov tshaj tawm tso saib yog ib txoj hauv kev los ua tiav qhov ntawd.
Vim hais tias ntawm tus ntoo khaub lig-channel, omnichannel, thiab retargeting tshaj tawm cov kev xaiv muaj rau cov kev tshaj tawm, cov kev tshaj tawm no muaj ntau txoj hauv kev kom ncav cuag koj cov neeg tuaj saib. Hauv lwm lo lus, koj, raws li tus neeg lag luam, tuaj yeem nyob ua ntej ntawm koj cov neeg tuaj saib hauv ntau txoj hauv kev yam tsis muaj kev cuam tshuam rau lawv.
Thaum twg thiaj xaiv Native Ads?
Tom ntej no mus, Native ads! Thaum twg koj siv nws, thiab nws yuav pab tau koj li cas? Cia peb faib!
1. Ua haujlwm ntawm cov peev nyiaj nruj
Native tshaj tawm yog qhov pheej yig tshaj tawm ntawm peb vim tias lawv cov nqi CTR siab. Txij li cov kev tshaj tawm no sib xyaw ua ke nrog cov ntsiab lus, lawv tsis poob tus neeg raug tsim txom rau banner qhov muag tsis pom thiab tswj kom tau txais kev mloog ntawm lawv cov neeg siv, uas txhais tau rau CTR siab. Yog li, yog tias koj yog ib tus neeg ua haujlwm ntawm kev siv nyiaj nruj dua, ces cov ntawv tshaj tawm no yog qee yam koj tuaj yeem siv.
2. Ntsuas Ad tiav
Txhua hom kev tshaj tawm feem ntau ntsuas tus naj npawb ntawm clicks ib qho ad tau txais thiab ntaus nqi rau kev ua tiav ntawm cov kev tshaj tawm no. Tab sis rau Native tshaj tawm, feem ntau, kev paub tom qab-nias yog qhov tsom rau.
Qhov no txhais tau hais tias koj yuav pom nws hauv qhov pom tseeb thaum koj tshaj tawm ua haujlwm hauv koj qhov kev nyiam.
3. Tus neeg raug tsim txom ntawm Banner dig muag
Yog tias koj qhov kev tshaj tawm tau raug tsis quav ntsej rau qee lub sijhawm vim qhov tsis pom kev banner, ces cov kev tshaj tawm ib txwm tuaj yeem yog qhov tshiab tshiab rau koj. Koj tuaj yeem khiav koj qhov kev tshaj tawm txoj hauv kev no kom tau txais kev koom tes thaum tseem xav txog yuav ua li cas tawm ntawm qhov muag tsis pom kev.
Thaum twg thiaj xaiv Search Ads?
Cov tshaj tawm tshawb nrhiav yog tib hom ntawm peb hom tshaj tawm uas tsis tas yuav tsum muaj cov ntsiab lus pom, tab sis tsim cov txiaj ntsig zoo. Yog li, muaj pes tsawg lub sijhawm uas koj yuav tsum xav txog cov tshaj tawm no? Cia peb saib!
1. Thaum Koj Xav Ntxiv SEO
SEO, txawm hais tias ib txoj hauv kev zoo los tsav tsheb mus rau koj lub vev xaib, kuj tseem yog cov txheej txheem qeeb qeeb. Tsis tas li ntawd, koj yuav tsum rov hais dua thiab xav txog yuav ua li cas kom koj lub xaib zoo dua thaum sib tw nrog lwm tus hauv Is Taws Nem. Tab sis yog tias koj yog ib tus neeg uas xav ntxiv cov tswv yim no nrog cov channel them nyiaj, ces Kev Tshawb Fawb Kev Tshaj Tawm tsuas yog qhov rau koj!
2. Thaum Koj Muaj Kev Muag Khoom luv luv
Yog tias koj lub lag luam muag cov khoom lag luam uas tsis xav tau ntau qhov kev ntseeg siab thiab kev lag luam, ces kev tshawb fawb tshaj tawm tuaj yeem yog qhov kev xaiv zoo. Vim tias thaum tib neeg tshawb nrhiav koj cov khoom lag luam cov lus tseem ceeb, nws twb tau tsim tias lawv txaus siab rau koj lub niche. Tam sim no, tag nrho koj lub vev xaib yuav tsum ua yog coj lawv mus rau hauv, ntxias lawv ntawm tus nqi ntawm koj cov khoom, thiab tau txais lawv los hloov.
3. Yog tias koj lub lag luam nyob hauv zos
Yog tias koj muaj cov khoom lag luam lossis cov kev pabcuam uas tuaj yeem pab tau rau cov zej zog hauv zej zog ntau dua li lwm lub ntiaj teb, ces koj yuav tsum tau saib rau hauv kev tshaj tawm. Vim leej twg tsis tau mus rau hauv lawv lub tshuab tshawb nrhiav "barbers / boutiques / khw muag khoom nyob ze kuv", txoj cai?
Cov Zoo thiab Qhov Tsis Zoo ntawm Kev Tshaj Tawm Zaub vs Native vs Search Ads
Cia peb saib qhov zoo thiab qhov tsis zoo ntawm peb qhov kev tshaj tawm ib pliag kom koj thiaj li ntsuas tau koj cov kev xaiv thiab xaiv qhov zoo tshaj plaws rau koj lub hom phiaj.
| Cov ntawv tshaj tawm | Cov ntawv tshaj tawm rau ib txwm | Tshawb nrhiav | |
| pros | 1) CPM Qis Tshaj 2) Kev ncav cuag loj heev thiab qhov loj me | 1) Sib xyaw nrog cov ntsiab lus, yog li kev koom tes ntau dua 2) Txo qhov kev qaug zog ntawm kev tshaj tawm piv rau kev tso saib 3) CPM nruab nrab | 1) Muaj neeg coob heev uas xav mus ncig teb chaws 2) CTR siab tshaj plaws ntawm cov channel them nyiaj |
| cons | 1) CTR qis tshaj plaws 2) Kev dig muag siab heev | 1) Lub hom phiaj qis dua li kev tshawb nrhiav 2) Cov nqi hloov pauv sib txawv ntau heev | 1) Kev ncav cuag tsawg (nyob ntawm qhov ntim tshawb nrhiav) 2) CPC & CPM Siab Dua |
Zaub Vs Native Vs Search Ads: Yuav Ua Li Cas?
Tu siab kawg li, tsis muaj ib tug neeg yeej ntawm no. Txhua qhov kev tshaj tawm muaj nws lub hom phiaj tshwj xeeb thiab tuaj yeem ua rau muaj txiaj ntsig zoo kawg nkaus thaum siv tau zoo.
Tab sis koj siv nws zoo li cas? Los ntawm kev tsim cov kev tshaj tawm zoo tshaj plaws thiab cov ntawv tshaj tawm zoo tshaj plaws uas maj mam yaum koj cov neeg tuaj saib kom hloov pauv. Tab sis koj ua li ntawd li cas?
Los ntawm kev kos npe rau Predis AI, duh! Nrog rau ib qho kev sau npe, koj tuaj yeem tau txais kev tshaj tawm, luam tawm, cov lus qhia hashtag, cov cuab yeej teem sijhawm, thiab ntau ntxiv. Thiab qhov zoo tshaj plaws yog koj tuaj yeem hloov kho koj cov kev sib raug zoo nrog kev pab ntawm ib lub cuab yeej!
Yog hais tias qhov no suab zoo li ib yam dab tsi uas yuav pab tau rau koj, ces sau npe hnub no thiab ua kom koj lub neej yooj yim dua!
FAQ:
Cov ntawv tshaj tawm yog qhov zoo tshaj plaws siv rau kev paub txog hom npe vim tias lawv lub ntsej muag, ci ntsa iab thiab txoj hauv kev uas lawv sawv tawm ntawm cov ntsiab lus. Txawm hais tias lawv muaj CTR qis dua li lwm hom kev tshaj tawm, lawv txoj hauv kev ntawm kev mloog zoo tuaj yeem pab tau rau kev paub txog kev tshaj tawm.
Yog lawm, zaub yog qhov zoo rau kev paub, kev tshaj tawm ib txwm coj mus rau CTR siab dua, thiab kev tshawb fawb tshaj tawm yog qhov zoo rau kev hloov pauv. Vim tias qhov zoo no, ntau tus neeg lag luam siv kev sib xyaw ntawm ib lossis ntau hom kev tshaj tawm hauv lawv cov phiaj xwm.
Kev tshaj tawm haiv neeg feem ntau pheej yig dua li lwm yam ntawm cov kev tshaj tawm no vim tias lawv CTR siab dua thiab qis dua CPC.
