Facebook yog colossal thaum nws los txog rau kev tshaj tawm digitally. Nws cov neeg siv lub hli nquag dhau los 3 billion, uas ua rau nws yog lub platform tseem ceeb rau cov neeg lag luam thoob ntiaj teb. Ib qho yuav tsum paub txog qhov ntau thiab tsawg ntawm kev tshaj tawm Facebook vim tias qhov kev tshaj tawm no tuaj yeem tsom yuav luag txhua tus pej xeem hauv Facebook.
Xaiv qhov loj tshaj thiab hom kev tshaj tawm ua rau nws yog qhov tsim nyog thiab kev txiav txim siab zoo uas tuaj yeem muaj txiaj ntsig zoo rau kev sib tw ua tiav. Thaum koj xav tsav lub hom phiaj kev paub, mus saib cov tsheb khiav, lossis tsav kev muag, cov ntawv tshaj tawm xa tawm ntau lub hom phiaj ntawm resonating cov lus thoob plaws nrog cov neeg tuaj saib.
Hom Facebook Ads thiab pom zoo qhov ntau thiab tsawg
Sawv Ntxov is on Facebook nrog AI Cov Ntsiab Lus 🌟
Paub txog qhov tshwj xeeb ntawm qhov ntev ntawm Facebook ad qhov loj me yuav pab koj ua kom pom kev pom thiab kev koom tes ntawm koj cov tshaj tawm. Txhua hom kev tshaj tawm hauv Facebook yog tsim los nrog nws cov qauv tsim tshwj xeeb nrog qhov ntev kom tau raws li ntau hom ntsiab lus thiab cov hom phiaj.
Yog li ntawd, qhov tseeb qhov ntev yog qhov tseem ceeb rau cov kev ua tau zoo ntawm koj qhov kev tshaj tawm.
1. Duab Ads
Qhov kev daws teeb meem zoo tshaj plaws rau cov duab tshaj tawm yog tsawg kawg 1080 x 1080 pixels. Qhov no ua haujlwm tau zoo rau feem ntau pub txog qhov loj me no, yog li koj qhov kev tshaj tawm yuav zoo rau desktop thiab mobile.
Tsim cov lus pom zoo
- Cov ntaub ntawv nyiam: JPG lossis PNG
- Qhov sib piv: 1.91: 1 rau 1: 1
Cov lus pom zoo
- Cov ntsiab lus tseem ceeb: 80 cim
- Lub ntsiab lus: 27 lub cim
Cov txheej txheem tsim nyog
- Cov ntaub ntawv loj tshaj plaws: 30 MB
- Yam tsawg kawg nkaus: 600 pixels nyob rau hauv dav thiab 600 pixels nyob rau hauv qhov siab.
- Aspect ratio kam rau ua: 3%
2. Yeeb yaj duab Ads
Facebook pom zoo kom siv cov yeeb yaj kiab tshaj tawm nrog tsawg kawg 1080 x 1080 pixels, uas tsim nyog rau ob qho tib si toj roob hauv pes thiab portrait hom. Qhov kev hloov pauv no pab tswj cov yeeb yaj kiab zoo thoob plaws ntau lub platform saib. Raws li kev tshawb fawb los ntawm Databox, 67.55% ntawm Facebook advertisers hais cov yeeb yaj duab tsav ntau ad clicks ntawm lub platform piv rau lwm yam ntsiab lus.
Tsim cov lus pom zoo
- Cov ntaub ntawv xav tau: MP4, MOV lossis GIF
- Aspect Ratio: 1: 1 (tsim rau ob qho tib si desktop thiab mobile) lossis 4: 5 (tshwj xeeb rau txawb)
- Cov yeeb yaj kiab tshwj xeeb: Siv H.264 compression, square pixels, tus nqi zoo ib yam, kev luam theej duab, thiab lub tso suab AAC suab compression ntawm ntau dua 128 kbps.
- Video captions: xaiv tau tab sis pom zoo
- Video suab: xaiv tau tab sis pom zoo
Cov lus pom zoo
- Cov ntsiab lus tseem ceeb: 125 cim
- Lub ntsiab lus: 27 lub cim
- Nqe lus piav qhia: 27 lub cim
Cov txheej txheem tsim nyog
- Video ntev: 1 thib ob rau 241 feeb
- Cov ntaub ntawv loj tshaj plaws: 4 GB
- Kev daws teeb meem tsawg kawg: 120 pixels hauv ob qho tib si dav thiab qhov siab.
Hloov koj li kev lag luam nrog Predis.ai's Facebook Video Ad Maker- Tsim cov yeeb yaj kiab zoo tshaj plaws uas ntxim nyiam thiab hloov pauv!
3. Carousel Ads
Carousel tshaj tawm tso cai rau cov zaub txog li kaum daim duab lossis yeeb yaj kiab hauv ib qho kev tshaj tawm, txhua qhov ntawm qhov loj me ntawm 1080 x 1080 pixels. Cov hom ntawv no zoo meej rau kev nthuav qhia ntau yam khoom lossis qhia txog keeb kwm ntawm cov khoom lag luam.
Tsim cov lus pom zoo
- Hom ntaub ntawv duab: JPG lossis PNG
- Cov ntaub ntawv yees duab: MP4, MOV lossis GIF
- Qhov sib piv: 1: 1 lossis 4: 5
Cov lus pom zoo
- Cov ntsiab lus tseem ceeb: 80 cim
- Lub ntsiab lus: 45 lub cim
- Nqe lus piav qhia: 18 lub cim
- Nplooj nplooj URL: Yuav tsum tau.
Cov txheej txheem tsim nyog
- Tus naj npawb ntawm daim npav carousel: 2 txog 10
- Daim duab loj tshaj plaws cov ntaub ntawv loj: 30 MB
- Video siab tshaj cov ntaub ntawv loj: 4 GB
- Video ntev: 1 thib ob rau 240 feeb
- Aspect ratio kam rau ua: 3%
Maximize koj qhov kev koom tes nrog Predis.ai's Facebook Carousel Ad txiag- Tsim kev sib tham sib carousel tshaj tawm uas nthuav qhia koj cov khoom!
4. Instant Experience Ads
Cov no yog cov ntawv tshaj tawm puv npo uas qhib tom qab ib tus neeg coj mus rhaub koj qhov kev tshaj tawm ntawm lub xov tooj ntawm tes. Koj tuaj yeem format koj cov duab thiab yeeb yaj kiab hauv ntau txoj hauv kev.
Duab Layout Options:
- Haum rau Dav (Txuas Txuas): Cov duab kho kom sau qhov dav ntawm lub vijtsam thiab suav nrog kev sib txuas. Qhov dav zoo tagnrho yog 1080 pixels.
- Haum rau qhov dav (Kiv rau nthuav dav): Kho kom pom qhov dav nrog kev xaiv los coj mus rhaub rau saib ntawm qhov ntev. Nta qaij thiab pinch-rau-zoom functionality. Yam tsawg kawg nkaus qhov siab yuav tsum tau: 1080 pixels.
- Haum rau qhov siab (Tig rau Yias): Daim duab ua raws li qhov siab ntawm qhov screen, thiab cov cuab yeej tilting enables panning thoob plaws daim duab. Qhov siab nyiam yog 1920 pixels.
Video Layout Preferences:
- Haum rau Dav: Cov yees duab tau scaled kom phim lub vijtsam dav. Qhov siab tshaj plaws yog 720 pixels.
- Haum rau qhov siab (Tig rau Yias): Cov yees duab ncab los sau qhov siab ntawm lub vijtsam, thiab tilting lub cuab yeej tso cai rau kev pom zoo.
Video tswv yim:
- Duration: Txwv cov yeeb yaj duab kom tsawg dua 2 feeb kom tau txais kev koom tes zoo dua.
- Captions: Ib txwm suav nrog cov ntawv sau kom haum rau cov neeg saib hauv qhov chaw ntsiag to.
- Txoj Cai Video Ib Leeg: Tsuas siv ib qho yeeb yaj kiab ib zaug xwb, vim tias cov yeeb yaj kiab ntxiv yuav tsis ua si ib txhij.
Xyuas kom meej tias tag nrho cov yeeb yaj duab yog formatted nyob rau hauv tog twg los MP4 los yog MOV rau compatibility. Lawv yuav tsum tau teem rau autoplay nyob rau hauv mute hom thiab voj tsis tu ncua los txhim kho cov neeg saib kev koom tes. Nws yog ib qho tseem ceeb kom nco ntsoov tias qee qhov kev txwv platform yuav cuam tshuam rau lub peev xwm ntawm cov duab thiab cov yeeb yaj kiab kom nthuav dav.
5. Sau Tshaj Tawm
Tsim los rau lub xov tooj ntawm tes, cov kev tshaj tawm no tso cai rau cov neeg siv pom plaub yam khoom ib zaug thiab qhib rau kev paub puv npo Instant Experience thaum nias.
Tsim cov lus pom zoo
Thawj qhov khoom muaj nqis tshaj tawm los ntawm koj qhov Kev Paub Txog Tam Sim No yog cov duab npog lossis yees duab rau koj qhov kev tshaj tawm sau.
- Duab hom: JPG lossis PNG
- Video tawm tswv yim: MP4, MOV, los yog GIF
- Aspect Ratio: 1: 1
- Kev daws teeb meem: Tsawg kawg 1080 x 1080 pixels
Cov lus pom zoo
- Cov ntsiab lus tseem ceeb: 125 cim
- Lub ntsiab lus: 40 lub cim
- Nplooj nplooj URL: Yuav tsum tau
Cov txheej txheem tsim nyog
- Instant Experience: Yuav tsum tau
- Daim duab loj tshaj plaws cov ntaub ntawv loj: 30 MB
- Video siab tshaj cov ntaub ntawv loj: 4 GB
Qhov tseem ceeb ntawm Dimensions hauv Ad Effectiveness
Kev tshaj tawm kom zoo yog qhov tseem ceeb rau kev thov kom zoo nkauj thiab tseem ua haujlwm tau zoo:
- Kev pom kev pom tseeb: Kho qhov ntev kom ntseeg tau tias koj cov lus tshaj tawm tau nthuav tawm kom pom tseeb, tiv thaiv pixelation lossis kev cog qoob loo tsis zoo.
- Cov Neeg Siv Tes: Kev tshaj tawm nrog qhov ntau thiab tsawg yuav ua tiav kev koom tes zoo dua, vim lawv tuaj yeem pom thiab nyem rau ntawm txhua lub cuab yeej.
- Kev Hloov Kho Kom Zoo: Cov ntawv tshaj tawm zoo tuaj yeem ua rau muaj kev hloov pauv zoo dua vim tias lawv saib zoo heev thiab ntxim nyiam, nyiam cov neeg siv cov xim.
Yuav ua li cas Ad Sizes cuam tshuam kev ua tau zoo
Muaj qhov sib txawv tseem ceeb hauv kev ua haujlwm ntawm ads hauv Facebook hla lawv qhov loj me vim tias txhua tus tau raug kho kom zoo rau lwm lub cuab yeej siv lossis tus neeg siv tus cwj pwm. Txoj kev no, kev paub txog qhov ntau thiab tsawg ntawm kev tshaj tawm yuav cuam tshuam rau kev ua tau zoo, yog li lub hom phiaj kev koom tes siab tshaj plaws thiab hloov pauv tus nqi rau ntau lub platform raws li.
Tsim cov qib tshaj lij Facebook tshaj tawm nrog yooj yim siv Predis.ai's Facebook Ad Maker- Txhim kho koj lub tswv yim kev tshaj tawm! Tig koj lub tswv yim rau hauv kev tshaj tawm tswv yim.
1. Toj roob hauv pes vs. Square: Sib piv Ad Dimensions
Facebook txhawb ntau hom kev tshaj tawm nrog toj roob hauv pes thiab square ua qhov nthuav dav tshaj plaws. Txhua style ua haujlwm txawv:
- Toj roob hauv pes Ads: Cov no yog qhov zoo tshaj plaws rau kev hais dab neeg lossis kev ua qauv qhia uas xav tau kev pom dav dua. Thaum lawv ua tau zoo heev rau qhov chaw muab xov xwm, lawv qhov pom tau feem ntau txo qis ntawm cov xov tooj ntawm tes.
- Square Ads: Renowned rau lawv adaptability, square ad excel ntawm ob lub desktop thiab mobile platforms. Lawv cov duab tso cai rau lawv nyob ntau qhov chaw tshuaj ntsuam ntawm cov khoom siv txawb, uas feem ntau ua rau muaj kev sib koom ua ke ntawm cov neeg siv.
2. Kev cuam tshuam ntawm cov khoom siv
- Mobile Devices: Mobile devices, uas account rau kwv yees li 98.5% ntawm Facebook cov neeg siv niaj hnub ua haujlwm, feem ntau nyiam cov qauv ntsug thiab square vim qhov kev taw qhia ntawm lub vijtsam thiab cov qauv siv sib cuam tshuam. Piv txwv li, 1080 x 1920 pixel loj rau Instant Experience tshaj tawm ua rau tag nrho lub xov tooj ntawm tes, tsim kom muaj kev paub zoo uas tuaj yeem ua rau muaj kev sib koom tes ntau ntxiv.
- Desktops: Cov neeg siv desktop, txawm li cas los xij, yuav teb tau zoo dua rau cov duab dav dua, xws li cov tsoos 1200 x 628 pixels rau cov duab tshaj tawm, uas ua kom zoo dua ntawm qhov chaw kab rov tav muab los ntawm cov ntxaij vab tshaus desktop. Qhov kev tshaj tawm no tshwj xeeb tshaj yog rau cov lus nyuaj lossis kev tshaj tawm uas muaj cov ncauj lus kom ntxaws ntxiv.
Tsim Cov Tswv Yim rau Optimizing Facebook Ad Loj
Tsim kev tshaj tawm Facebook uas pom qhov muag pom thiab ua tau zoo hla ntau qhov ntau thiab tsawg thiab cov qauv yuav tsum muaj txoj hauv kev zoo. Nov yog cov tswv yim tsim qauv thiab cov cuab yeej tseem ceeb rau optimize Facebook tshaj tawm kom ntseeg tau tias koj qhov kev tshaj tawm ua rau muaj kev cuam tshuam ntev:
1. Kev txiav txim siab tsim qauv tseem ceeb
- Kev sib haum xeeb yog qhov tseem ceeb: Xyuas kom koj cov ntawv tshaj tawm tswj xyuas cov khoom lag luam sib xws thoob plaws txhua lub ntsiab lus, los ntawm cov xim mus rau typography. Qhov kev sib raug zoo no pab ua kom muaj kev lees paub thiab kev ntseeg siab.
- Visual Hierarchy: Txhim kho koj qhov kev tshaj tawm kom qhov tseem ceeb tshaj plaws yog qhov koj cov neeg tuaj saib yuav pom thawj zaug. Koj tuaj yeem ua tiav qhov no nrog qhov loj me, xim sib txawv, thiab qhov chaw tso.
- Simplicity Muag: Tsis txhob cluttering koj ad nrog cov ntawv nyeem ntau dhau los lossis ntau cov duab. Tus qauv huv si thiab ncaj nraim yuav ua tau zoo dua los ntawm kev tso cai rau cov lus kom nkag siab sai.
2. Cov cuab yeej thiab cov peev txheej
- Predis.ai: Predis.ai's Facebook ad txiag ua kom yooj yim cov txheej txheem muaj tswv yim, tso cai rau koj los hloov cov tswv yim nyoos rau hauv kev tshaj tawm ua haujlwm siab nrog kev siv zog tsawg. Tsuas yog cov ntawv sau yooj yooj yim yog txhua yam nws yuav siv los tsim cov duab ntxim nyiam thiab koom nrog cov ntawv sau raws li koj lub hom phiaj lub suab thiab lub hom phiaj.
- Canva: Muab ntau yam ntawm Facebook ad templates uas yog pre-loj thiab customizable kom haum rau ntau yam Facebook ad ntau thiab tsawg, xyuas kom meej tias koj tshaj tawm zoo rau txhua yam khoom siv.
- Tsev av txim siab: Lwm qhov chaw zoo tshaj plaws rau kev tsim cov kev tshaj tawm pom zoo, muab cov neeg siv nrog cov qauv kev tshaj lij thiab muaj peev xwm tweak qhov ntev raws li xav tau
xaus
Mastering Facebook ad qhov ntau thiab tsawg yog qhov tseem ceeb rau kev ua kom zoo tshaj qhov kev tshaj tawm. Peb tau hais txog qhov tseem ceeb ntawm qhov ntev rau ntau hom kev tshaj tawm thiab hais txog qhov tseem ceeb ntawm kev kho cov no rau ob qho tib si mobile thiab desktop platforms. Kev siv qhov ntau thiab tsawg tuaj yeem ua rau muaj kev sib koom tes thiab kev hloov pauv ntau.
Sim nrog ntau qhov sib txawv ntawm kev tshaj tawm kom pom qhov ua haujlwm zoo tshaj plaws rau koj cov neeg tuaj saib, thiab siv cov cuab yeej zoo li Predis.ai tsim thiab kho koj cov phiaj xwm phiaj xwm raws li cov ntaub ntawv ua haujlwm tiag tiag.
