Txawm hais tias lub khw muag khoom lub cev rov qab los rau hauv tag nrho, e-lag luam tseem tab tom loj hlob. Qhov tseeb, cov kws tshuaj ntsuam xyuas qhov project tias los ntawm 2027, thoob ntiaj teb cov khw muag khoom e-lag luam muag khoom xav tias yuav dhau mus. $ 8 trillion dollars.
Hos ib txhia e-commerce tiam sis thiab thev naus laus zis ploj mus rau qhov tsis pom tseeb, lwm tus muaj zog heev uas lawv tau hloov pauv cov kev coj ua ntawm kev ua lag luam. Tom qab qhov tshwm sim ntawm ntau qhov kev tsim kho tshiab thiab cov thev naus laus zis tshiab, cov lag luam thoob ntiaj teb tau txiav txim siab seb qhov twg tshiab yuav ua raws thiab yuav ua li cas mus ntxiv.
Nov yog 11 qhov tseem ceeb ntawm kev lag luam e-lag luam uas yuav cuam tshuam rau koj lub tuam txhab xyoo 2024. Cia peb tshawb xyuas lawv txhua tus!
1. High-End nce ntawm Lub Suab Nrhiav
Cov pab cuam lub suab tau nce siab heev, tam sim no muaj nyob rau ntawm cov khoom siv txawb, cov chaw ua haujlwm hauv tsev, thiab txawm tias TV tswj vaj huam sib luag. Qhov nce hauv qhov nrov ntawm kev tshawb nrhiav lub suab muaj qhov cuam tshuam tseem ceeb ntawm kev tshawb fawb cav thiab kev yuav cov txiaj ntsig.
Nws tau cia siab tias tag nrho cov haujlwm thoob ntiaj teb tus nqi ntawm lub suab pab txhawb nqa cov cuab yeej ntse hauv tsev yuav nce mus rau $ 164 billion hauv 2025. Qhov kev nce siab ntxiv rau cov neeg pab lub suab ua kev yuav khoom los ntawm cov khoom siv hauv tsev ntse tau ua rau muaj kev loj hlob ntau dua 630% hauv tsib xyoos xwb.
Cov neeg muag khoom e-lag luam yuav tsum nyob twj ywm paub txog kev txhim kho hauv kev tshawb fawb cav optimization kom zoo rau kev muag khoom tom ntej. Nco ntsoov tias koj lub khw hauv online tau ua kom zoo dua, tsawg kawg, rau kev tshawb nrhiav lub suab ntawm smartphones thiab ntsiav tshuaj los ntawm kev muab qhov tseem ceeb rau cov ntsiab lus uas cov neeg siv thov, xws li chaw nyob, xov tooj, thiab cov sijhawm ua haujlwm.
2. Advanced Mobile Khw Accessories
Tsis tas li ntawd, 40.4% ntawm txhua qhov kev muag khoom e-lag luam tau kwv yees los ntawm cov khoom siv txawb hauv xyoo 2024.
Cov khw muag khoom lub cev yuav tsis nyiam nws thaum cov neeg siv khoom ntsia lawv lub xov tooj vim nws tuaj yeem txhais tau tias lawv yog cov nqi sib piv lossis lawv siv lawv lub khw los ua chav tso khoom rau kev yuav khoom hauv online uas lawv npaj yuav ua tom qab. 91% ntawm cov neeg siv khoom siv lawv cov smartphones los ua kev yuav khoom online.
Cov khw muag khoom pom deb yuav tsum muab lawv cov GPS-kev sib tham hauv xov tooj ntawm tes los pab cov neeg siv khoom hauv khw lossis kev yuav khoom hauv online. Los ntawm 2025, mobile lag luam yog kwv yees los tsim $ 710 nphom hauv kev muag khoom. Lub vev xaib mobile-phooj ywg thiab khw muag khoom yog cov khoom tseem ceeb ntawm kev ua lag luam hauv online txaus siab rau txhua tus neeg muag khoom.
Txhawm rau txhim kho qhov kev paub no, nqis peev hauv ecommerce thov kev txhim kho Nws yog ib qho tseem ceeb, tso cai rau cov khw muag khoom los tsim seamless, user-friendly khw apps uas haum rau cov kev xav tau ntawm cov neeg yuav khoom mobile.
3. Kev yuav khoom hauv online ruaj khov
Cov neeg siv khoom tau dhau los ua kev txhawj xeeb txog kev ruaj ntseg, tshwj xeeb tshaj yog cov teebmeem ntawm eCommerce ntawm ecosystems. Kev xa tawm ntawm carbon dioxide (CO2) los ntawm kev xa khoom tuaj yeem ncav cuag 25 lab metric tonnes thaum kawg ntawm lub xyoo caum no.
Txhua xyoo, 3% ntawm lub ntiaj teb lub tsev xog paj emissions los ntawm shipping. 65% ntawm cov neeg siv khoom siv zog los yuav cov khoom nrog kev ntim khoom ruaj khov, thiab 29% tsis tu ncua khiav tawm ntawm cov ntim yas. Ntxiv mus, 64% ntawm cov neeg siv khoom hauv Teb Chaws Asmeskas thiab UK xav kom cov khoom lag luam zam siv cov khoom ntim tsawg dua.
Cov duab no qhia tias cov neeg siv khoom xav tau kev lag luam zoo ib puag ncig ntau dua li cov khw muag khoom feem ntau tam sim no muaj. Raws li cov neeg siv kev coj cwj pwm tseem hloov pauv ntau, cov lag luam muaj peev xwm yuav tsum tau kho kom muaj kev sib tw hauv kev lag luam eCommerce yav tom ntej.
siv Predis.ai's Ecommerce Social Media Post Maker los tsim kom muaj kev tshaj tawm hauv social media rau koj lub khw muag khoom lag luam yooj yim. Hloov koj li kev lag luam e-lag luam tawm tswv yim nrog kev pom zoo tshaj plaws los txhawb kev koom tes thiab kev muag khoom.
4. Kev nthuav dav ntawm Subscription Business Models
Muag ib subscription nce qhov yuav ua rau tus neeg siv khoom yuav rov qab los dua. Cov qauv kev tso npe online tau pom tias muaj txiaj ntsig zoo, thiab ntau lub tuam txhab tsim nyog tau los nrog txoj hauv kev tshiab los hloov cov khoom thiab cov kev pabcuam rau hauv cov ntawv cog lus ntev uas yuav ua rau cov neeg siv khoom rov qab los rau lub hlis lossis ntau xyoo.
Nws yuav tsum tuaj raws li tsis muaj surprise tias lub lag luam subscription yuav tsum mus txog ntau tshaj $ 2 trillion los ntawm 2028, loj hlob ntawm ib tug 71% CAGR.
Nco ntsoov tias kev ua tiav cov npe yuav tsum muaj kev xav mus sij hawm ntev, ua tib zoo saib xyuas cov nqi tsev, kev siv thev naus laus zis, thiab kev hloov pauv ntawm "kev pab ntawm cov neeg siv khoom" mus rau "cov neeg siv khoom tau txais txiaj ntsig."
5. Hla-muag thiab nce-muag nrog AI kev pab
Artificial txawj ntse (AI) thiab kev kwv yees ua qauv yog cov cuab yeej tseem ceeb rau kev kwv yees tus cwj pwm kev yuav khoom los ntawm kev xav txog tus neeg siv khoom nthwv dej thiab kev yuav tus cwj pwm.
AI muaj peev xwm tsim kho lub vev xaib rau txhua tus qhua. Cov neeg muas zaub uas twb muaj lawm account rau 65% ntawm ib lub tuam txhab cov nyiaj tau los, qhia txog kev muag khoom muag.
Tej yam ERP thiab CRM tshuab muaj algorithms rau kev kawm tshuab los pab nrog kev muag khoom thiab kev muag khoom, txawm tias tsuas yog ob peb tus neeg muag khoom muaj cov ntaub ntawv xav tau rau qhov tseeb AI.
6. Kev sim ua lag luam tus kheej
Tau ntau xyoo, personalization yog ib lo lus nrov hauv kev lag luam. Nws hais txog cov txheej txheem ntawm kev tsim cov lus tshaj tawm kev lag luam thiab nthuav tawm rau txhua tus neeg siv khoom. Cov cuab yeej siv tus kheej yog yuav los ntawm 79% ntawm cov lag luam muag khoom, uas yog siab dua lwm cov sectors.
77% ntawm cov neeg siv khoom tau xaiv rau, tawm tswv yim rau, lossis nce lawv cov kev siv nyiaj ntawm lub hom phiaj uas muaj kev pabcuam tus kheej lossis kev paub dhau los.
Cia siab tias yuav muaj ntau tus neeg cov lus pom zoo, kev tshaj tawm kev tshaj tawm, thiab kev lag luam e-lag luam cov xwm txheej hauv 2024. Cov lag luam yuav tsum sib sau thiab tshuaj xyuas cov neeg siv khoom ntau cov ntaub ntawv kom ua raws li qhov no. Txawm li cas los xij, cov txiaj ntsig yuav tsim nyog, cov neeg yuav khoom tuaj yeem tau txais cov kev tshaj tawm tus kheej, xws li tshwj xeeb deals ntawm Swarovski tsej haum rau lawv cov kev nyiam thiab kev tshawb nrhiav keeb kwm.
Piv txwv li, cov neeg yuav khoom tuaj yeem nrhiav cov khoom uas lawv nyiam tshaj plaws los ntawm kev pabcuam ntawm tus kheej cov lus pom zoo. Customized promotional emails muaj peev xwm nce kev hloov pauv thiab kev koom tes.
Xyuas kom txhua qhov ntsib nrog cov neeg siv khoom xav tias tsim tshwj xeeb. Qhov no cuam tshuam rau omnichannel kev paub thoob plaws hauv ob qho tib si offline thiab online channel rau cov neeg siv khoom tam sim no thiab yav tom ntej.
7. Nce hauv cov yeeb yaj kiab luv luv
Ib qho ntawm cov ntsiab lus ntxim nyiam tshaj plaws yog video, thiab cov tuam txhab lag luam e-lag luam tau pib paub tias nws tseem ceeb npaum li cas. Woosuite thiab LinkedIn kwv yees tias cov nyiaj tau los ntawm cov ntawv tshaj tawm luv luv yuav dhau mus $ 10 billion.
Tsim stunning ecommerce yeeb yaj duab effortlessly nrog Predis.ai's Ecommerce Video Maker. Ua kom scroll txwv kev tshaj tawm cov khoom lag luam yeeb yaj kiab hauv ob peb clicks thiab txhim kho koj cov kev tshaj tawm hauv zej zog, hloov ntau tus neeg siv khoom.
Tsim cov ntsiab lus video ntxiv hauv 2024, suav nrog cov yeeb yaj kiab tom qab, kev pom zoo rau cov neeg siv khoom, thiab cov khoom nthuav qhia. Tshaj tawm koj cov yeeb yaj kiab ntawm koj nplooj ntawv web thiab social media.
Cov yeeb yaj kiab luv luv yog ib txoj hauv kev zoo los rub cov neeg tuaj saib cov kev txaus siab thiab nthuav tawm cov kev xav hauv qhov muag pom. Yog li, nws tau nkag siab tias luv-form video platforms-zoo li Instagram Reels thiab TikTok- tab tom txhim kho mus rau hauv cov cuab yeej siv tau zoo los qhia rau cov neeg siv khoom thiab hloov lawv cov kev xav.
8. Virtual thiab Augmented Reality
Nrog rau kaum-xyoo kev loj hlob txhua xyoo (CAGR) ntawm 41.1%, AR / VR kev ua lag luam tau kwv yees kom ncav cuag $ 856.2 lub nyiaj los ntawm 2031.
Qhov tseeb, lub neej nyob ib puag ncig yog ua ke nrog cov duab tsim tawm digitally, suab, lossis lwm yam kev nkag siab los tsim kev muaj tiag (AR). Hauv qhov sib piv, kev muaj tiag virtual (VR) yog qhov simulation uas siv lub mloog pob ntseg tshwj xeeb los raus tus neeg siv hauv qhov chaw tsim khoom tsim uas tshwm sim tiag tiag.
Txhawm rau muab kev paub txog kev yuav khoom zoo dua, ntau lub lag luam eCommerce tau siv AR thiab VR thev naus laus zis.
Cov lus teb los ntawm cov neeg siv khoom yog qhov txaus siab heev. 71% hais tias lawv yuav yuav ntau dua los ntawm lub tuam txhab siv augmented kev muaj tiag. Cov lag luam uas siv AR/VR cov ntsiab lus muaj a 94% siab dua conversion tus nqi, raws li lwm txoj kev tshawb fawb.
Ntawm cov lag luam pioneering augmented kev muaj tiag yog IKEA. Hauv chav ua noj virtual, cov neeg siv tuaj yeem kawm thiab koom nrog los ntawm kev sib xyaw ua khob noom cookie thiab ua noj pancakes. IKEA tab tom tshawb xyuas seb qhov kev muaj tiag virtual tuaj yeem muab cov ntaub ntawv hais txog cov khoom vaj khoom tsev li cas.
9. Swifter Distribution Channels thiab Kev Lag Luam Tshiab
Cov lag luam loj loj los ntawm cov khw muag khoom loj nyiam Costco Lag luam wholesale Corporation thiab Kroger Co. tuaj yeem ua tau koob hmoov thiab foom tsis zoo rau kev lag luam e-lag luam tsawg dua.
Lawv muab cov neeg ua lag luam ib txoj hauv kev tshiab ntawm kev ncav cuag cov neeg siv khoom dav dav los ntawm kev tshaj tawm tab sis ib txhij ua rau lawv rau cov nqi ntxiv thiab txwv kev txwv uas tuaj nrog kev sib cav hauv kev sib tw ua lag luam kev lag luam.
Txawm li cas los xij, nws pom tias qhov sib txawv no tsuas yog txuas ntxiv mus ntxiv. Seb lawv tshwj xeeb hauv kev zam, electronics, los yog tsev cov ntaub ntawv eCommerce, lawv yuav tsum xav txog seb cov chaw lag luam puas tsim nyog rau lawv cov khoom thiab cov tswv yim los tawm tsam cov players loj.
Boost Muag ntawm Social Media nrog AI ⚡️
Sim tam sim no
10. Kev Tswj Xyuas Cov Neeg Siv Khoom
Kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom, lossis CRM, suav nrog cov cuab yeej thiab cov txheej txheem los tswj cov neeg siv khoom sib cuam tshuam. Cov tuam txhab lag luam e-lag luam siv CRM thiab muab qhov ntawd 92% ntawm cov neeg siv khoom yuav tawm hauv kev lag luam tom qab ob peb qhov kev sib cuam tshuam tsis zoo, muaj lub tswv yim CRM muaj zog yog qhov tseem ceeb.
CRM pab cov tswv lag luam nkag siab txog cov kev xav tau thiab kev coj cwj pwm ntawm lawv cov neeg siv khoom. Qhov no txhawb kev sib raug zoo ntawm ob tog thiab kev txhim kho ntawm ib tus neeg mob siab rau.
Kev ua lag luam CRM tau npaj kom ncav cuag $ 157.53 billion los ntawm 2030. Tsis tas li ntawd, ntau dua 91% ntawm cov lag luam siv CRM, thiab ntau dua 11 tus neeg ua haujlwm siv nws los tswj cov neeg siv khoom nug.
Cov nqi zog thiab kev txhawb zog yog qhov zoo tshaj plaws CRM tactics. 75% ntawm cov neeg siv khoom nyiam cov lag luam uas muab khoom plig. Tsis tas li ntawd, cov kev pabcuam no nce nyiaj tau los ntawm 25% mus rau 95% thaum txhawb nqa tus nqi khaws cia los ntawm 5%.
11. Sawv ntawm cov neeg siv tsim cov ntsiab lus
Cov ntsiab lus tsim los ntawm cov neeg siv khoom (UGC) tuaj yeem ua rau muaj kev muag khoom thiab kev ntseeg siab ntawm cov khoom lag luam los ntawm kev muab lub hom phiaj kev lag luam ntau dua qhov raug cai, kev ntseeg siab, thiab kev siv tau zoo.
Raws li ib txoj kev tshawb fawb, cov neeg yuav khoom uas koom nrog cov neeg siv tsim cov ntsiab lus pom a 29% nce nyob rau hauv leads piv rau cov uas tsis. Ua ntej kev yuav khoom, feem ntau ntawm cov neeg siv khoom xav nyeem cov kev txheeb xyuas thiab cov lus pom. Tus neeg siv tsim cov ntsiab lus (UGC) ntxiv tus nqi los ntawm kev nthuav tawm cov kev xav thiab kev paub ntawm cov neeg siv khoom tiag.
Neeg siv cov ntsiab lus tsim tawm tseem fragments advanced cov khoom yees duab thiab cov khoom piav qhia. Piv txwv li, nws tuaj yeem ua qauv qhia yuav ua li cas hnav ib daig khaub ncaws lossis yuav ua li cas nws haum rau lub cev sib txawv. Cov neeg siv tsim cov yeeb yaj kiab mus ib kauj ruam ntxiv los ntawm kev hais txog qhov zoo thiab lub peev xwm ntawm cov khoom siv ntau dua, xws li cov khoom siv hluav taws xob.
Takeaway
Ua raws li cov kev txhim kho tsis ntev los no hauv kev lag luam e-lag luam tsis suav nrog cov tswv yim luam tawm rau koj tus kheej lub tuam txhab lossis maj nrawm qhia cov thev naus laus zis tshiab e-lag luam.
Hloov chaw, nws yuav tsum tsom mus nyob tam sim no nrog kev hloov pauv cov neeg siv khoom xav tau. Qhov no yuav ua rau koj txhawb nqa kev lag luam muaj txiaj ntsig thaum muab koj cov neeg siv khoom ua tiav ntau dua kev yuav khoom.
Cov no yog 11 qhov tseem ceeb ntawm kev lag luam e-lag luam uas yuav cuam tshuam rau koj lub tuam txhab kev yuav khoom hauv online hauv 2024.
Social media marketing nyob rau hauv daim ntawv ntawm cov yeeb yaj duab luv luv, reels, thiab cov posts yog ib qho ntawm cov tsis tu ncua e-commerce tiam sis hauv 2024 thiab dhau ntawd.
Li no, yog tias koj tab tom nrhiav txoj hauv kev los txhawb koj lub lag luam e-lag luam social media, tawm mus Predis.ai.
Predis.ai siv cov ntsiab lus tseem ceeb ntawm koj cov khoom lag luam thiab ntiav koj cov xim hom los ntxiv qhov tseeb rau kev tsim cov yeeb yaj kiab txaus siab thiab lwm yam kev tshaj tawm hauv social media.
⭐️⭐️⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐..
“Zoo heev App! Yuav Pom Zoo rau leej twg tab tom nrhiav txhawb lawv cov kev tshaj tawm hauv social media. "
Cov ntsiab lus ntsig txog,
Kev Pov Thawj Ua Lag Luam E-Commerce Nws yog dab tsi & Yuav Ua Li Cas Ntxiv rau Squarespace Store
