ROAS Nzuri kwa Matangazo ya Instagram ni ipi?

Instagram is a hotspot for advertisers to showcase their creativity and create ads to promote their brands and products. In 2022, 37% of marketers used Instagram to increase brand awareness, and 35% of them used it to advertise their brand and products.

Kuhesabu mapato ya matumizi ya tangazo (ROAS) inakuwa muhimu kwa wauzaji kuelewa jinsi kila kampeni ya tangazo inavyofaa. ROAS nzuri huhakikisha kuwa chapa yako inapata faida na unazalisha matangazo yanayogeuza. Lakini ikiwa ROAS iko chini, unaweza kuhitaji kurekebisha matangazo yako ili kuyaboresha kwa mwonekano na faida zaidi.

Why is good ROAS important?

ROAS offers insights into the true performance of your ad campaigns. Some of the key benefits that you can expect include:

• You can find out if the marketing channel you chose is actually providing a return on your investments.
• When you know which channels provide you with the best returns, you can invest in the proper areas and get returns.
• By assessing the campaign performance, you can find out the kind of creatives, targeting parameters, and messaging that work.
• ROAS demonstrates how successful your ad campaigns are, which can help you report to the stakeholders.

How is ROAS different from ROI?

ROI is the measure of revenue that was generated in terms of the total investment that includes production cost, operating expenses, and so on.

But ROAS, on the other hand, only calculates revenue in terms of the amount of money you spent on the ads. This is why it is a better measure to calculate whether your ads are generating a profit.

Jinsi ya Kuhesabu ROAS kwa Matangazo ya Instagram

Hivi ndivyo unavyohesabu ROAS kwa Matangazo ya Instagram ili kuhakikisha faida kubwa zaidi.

ROAS ni mapato yanayotokana na kampeni yako ya tangazo yakigawanywa na gharama ya kampeni. Kwa mfano, ikiwa kampuni yako imetumia $1000 kwenye kampeni ya tangazo na kuzalisha $6000 katika mapato, ROAS ni $6.

Matokeo unayopata ni ya dola ili kuelewa ikiwa chapa yako inapata faida. Katika mfano ulio hapo juu, unaweza pia kuuzingatia kama uwiano wa 6:1 ili kuangalia kama mapato ni makubwa kuliko uwekezaji.

Hesabu hii inakuambia kuhusu mibofyo ambayo inabadilika kuwa ubadilishaji. Ikiwa kampuni yako ina CTR ya juu (kiwango cha kubofya) lakini viwango vya chini vya ubadilishaji (CvR), unapata wazo kuhusu nini cha kufanya ili kuongeza ubadilishaji.

Common Mistakes that can occur

Of course, some mistakes are common when ROAS calculation is done. Look out for the following the next time you calculate it:

• Are you attributing the conversion to the right channel? Sometimes your Instagram ad could have been their last touchpoint. By attributing the conversion to only this channel, you are totally missing out.
• Bidding on branded keywords can skew your ROAS calculation. So, instead, you should measure the ROAS of non-branded keywords.

Key Factors that Influence ROAS of Instagram Ads

Many factors can contribute to the ROAS of Instagram ads, some of the following include:

• Average order value: If your product is a high-value one, then the average order value of each purchase increases. This directly impacts ROAS and can boost it tremendously.
• Thamani ya Maisha ya Wateja: If your product is something that needs to be repeatedly purchased, then the lifetime value of the customer can easily offset the customer acquisition cost. But if it is a one-time purchase product, then this may not be sufficient unless it is a high-value product.
• Marketing channel: Each channels have their own ROAS expectations. While Google search can provide high yields, Meta ads might not work as well, but has other benefits.
• Proper audience segmentation: If you are targeting an irrelevant audience, then you will not get conversions, which will impact ROI.
• Ad fatigue: If you have limited creatives and use them repeatedly, then your audience will experience ad fatigue. As a result, they will not convert, which again is an issue for your ROAS.
• Not aligning the ad with the landing page: When your ads do not align with the landing page, it can confuse users about what your offer is.
• Unclear CTA: CTAs are what drive the conversions, as we all know. If it is not clear and easy for the users to follow, then they will not click.
• Slow page loading: If your users are clicking on the ads and going to your landing page, then they expect the page to load fast. If it doesn’t, then they will bounce.

ROAS Nzuri kwa Matangazo ya Instagram ni ipi?

Kila tasnia ina ROAS tofauti, na ni salama kusema kuwa hakuna ROAS moja ya matangazo ya Instagram ambayo hufanya kazi vizuri kwa kila mtu. Walakini, kwa ujumla, wastani wa ROAS kwa tasnia nyingi ni karibu 3: 1.

Ofa bora zaidi kwa kampuni yoyote inakuja karibu 4:1, ambapo faida inatosha, na kampeni ya tangazo inaweza kuangalia kampeni za siku zijazo za kukuza kampuni. ROAS inaweza kupanda hadi 7:1 au hata juu zaidi ikiwa kampeni ya tangazo itaenda vizuri.

Wastani wa ROAS wa matangazo ya Instagram ni 8.83, ambayo ni nambari nzuri kwa mauzo na kiasi cha kutosha cha kuwekeza katika kampeni za siku zijazo.

Jinsi ya Kuongeza ROAS kwa Matangazo ya Instagram

Hapa kuna hila na vidokezo vichache vya kuongeza ROAS ya chapa yako kwa matangazo ya Instagram ili kupata faida kubwa.

1. Gharama za chini za Tangazo

The ROAS for Instagram ads consists of two components: the amount your company invests in an ad campaign and the revenue it generates on that amount. Understand the position of the mauzo ya funnel kwamba unataka kuboresha na kutumia njia ipasavyo.

If you want brand awareness, use methods that will help you gather a larger audience. But if your brand needs higher conversion rates, you may need to invest more in your ads. This understanding simplifies the advertising strategy, and you have a well-structured financial plan.

Njia nzuri ya kuokoa pesa kwenye matangazo ni kuweka mfumo wa zabuni otomatiki. Ukiwa na mfumo huu wa zabuni, hutawahi kulipa ziada kwa matangazo yako ya Instagram kwa sababu unaweka kiasi kulingana na mahitaji yako mahususi.

You can also consider other automatic processes, like automated ad placement, to save on ad costs. This system allows Instagram to place ads based on an algorithm for where your ads will work best on the platform.

Anzisha biashara yako na matangazo bora zaidi Predis.ai's Kitengeneza Matangazo ya Instagram ambayo huunda matangazo kwa trafiki ya kikaboni. Kwa ingizo moja la maandishi, unaunda maudhui ambayo huongeza utendaji.

2. Lenga tena Watazamaji Waliopo

Uwezekano wa kuuza kwa hadhira iliyopo ni 60%-70%, wakati kuuza kwa hadhira mpya ni 5% -20%. Hii inaonyesha jinsi uhifadhi wa wateja ulivyo na nguvu na jinsi unavyoweza kuongezeka ROAS kwa matangazo ya Instagram.

Kwa hivyo, wauzaji sasa wanazingatia kulenga tena kwenye Facebook na Instagram, na kuzifanya kuwa majukwaa yanayoongoza kwa mazoezi haya. Husaidia kushirikisha tena watumiaji ambao tayari wanajua kuhusu chapa zao na tayari wamenunua kutoka kwao mapema.

Kurejesha tena kunaweka iliyounganishwa na huongeza ROAS kwa matangazo ya Instagram kwa sababu conversion rates spike tremendously. All you need to do is create a custom audience based on your account’s recent activity.  For example, retarget consumers who have visited a product page in the last 30 days. 

Unaweza kutumia mbinu zingine kama vile Fomu za Kuongoza na Ununuzi kwa kulenga upya vyema ili kuongeza ROAS na kuwakumbusha wateja kuhusu bidhaa mahususi. Zingatia mpango wa zawadi ambao huwanufaisha watumiaji thabiti wa chapa yako kutambua mchango wao.

3. Tumia Kurasa Imara za Kutua

Knowing about a brand and looking at its products is the first step in the conversion process. If you want the audience to follow through with the click and purchase from your brand, you must have a strong landing page that delivers.

Kurasa za kutua zinahitaji kutoa kile wanachoahidi kwenye Instagram ili watazamaji wako wapate kile wanachohitaji. Ikiwa ukurasa wako wa kutua unaahidi kuonyesha hadhira yako jeans kumi za juu, watazamaji wanapaswa kuona hivyo.

Tumia kurasa za kutua moja kwa moja ili hadhira isichanganyikiwe na iweze kupata bidhaa kwa urahisi. Wafanyabiashara wanakabiliwa na a 4.42% kushuka kwa viwango vya ubadilishaji kwa muda mwingi wa kupakia, kwa hivyo hakikisha unatumia kurasa za kutua zilizoboreshwa na za haraka.

Wekeza katika aina tofauti za kurasa za kutua ili kutimiza madhumuni mahususi na kukusaidia kuongeza ROAS kwa matangazo ya Instagram. Kurasa za maonyesho na mashauriano ndizo maarufu zaidi kwa 42%, ikifuatiwa na 24% ya kurasa za kujisajili na 21% ya kurasa za sumaku ya risasi.

Unda nakala za tangazo za thamani ya juu ukitumia Predis.ai's Jenereta ya Nakala ya Tangazo la AI ambayo inabadilika kwa sekunde. Chapa hii hutengeneza nakala iliyoundwa mahususi kwa mahitaji ya chapa yako ili kuwavutia watazamaji.

4. Tumia Aina Tofauti za Matangazo

Instagram inahusu ubunifu, na kutumia aina tofauti za matangazo kunaweza kusaidia sana katika kutoa kiwango cha juu ROAS kwa matangazo ya Instagram. Reel matangazo yanavutia sana yanapotumiwa vizuri.

Reels kutoka kwa akaunti zilizo na wafuasi elfu 10 hadi 50 zilifikia watumiaji 6,243 kwenye Instagram. Zaidi ya hayo, akaunti zilizo na wafuasi elfu 50 hadi milioni 45 zilifikia watumiaji 47,851 kwenye jukwaa.

Tumia aina zingine za matangazo, kama vile matangazo ya jukwa, kuzungumza kuhusu bidhaa zako kwa njia ya kina na picha au video kadhaa katika chapisho moja. Carousels hufanya kazi vyema kwenye Instagram kwa kuvutia hadhira kubwa na kuongeza viwango vya kubofya.

Carousel story ads are beneficial, too. One good example is the brand Lacoste, which received a two times increase in online return on ad spend, compared to other ad formats. Other image ads, like Instagram Shopping ads, give high returns because they do not hamper the user’s scrolling experience.

Karibu 44% ya wauzaji tumia Ununuzi wa Instagram kila wiki. Matangazo haya ni bora zaidi kwa kuonyesha katalogi za bidhaa zako kwa watumiaji wako na kuongeza viwango vya kubofya. Elewa aina ya maudhui ambayo yatafanya kazi vyema kwa chapa yako na uwekeze muda na juhudi zako ipasavyo.

Unda Instagram bora reel matangazo na Predis.ai Free Reels Muumba. Gundua violezo vya kushangaza kwa kila tukio na uharakishe yako reel matangazo kurudisha faida ya juu.

Faidika Zaidi na Uuzaji Wako na ROAS Nzuri za Matangazo ya Instagram

Kuelewa ROAS kwa matangazo ya Instagram inaweza kuwa changamoto, lakini mambo ni rahisi na utafiti fulani. ROAS ya juu huhakikisha kuwa chapa yako inafikia hadhira inayofaa ambao wangependa kuwekeza katika kampuni yako.

Angalia njia tofauti za kupunguza gharama za matangazo na kuwekeza katika mbinu za kuongeza mapato. Tambua sehemu za maumivu ambapo kampuni yako inawekeza pesa nyingi zaidi na uelewe jinsi unavyoweza kuzishughulikia ili kupunguza gharama.

Je, unataka usaidizi kuhusu upande wa ubunifu wa kampeni zako za matangazo? Predis.ai ndio suluhisho la mahitaji yako yote ya kuunda yaliyomo. Tengeneza mawazo ya maudhui ya tangazo kwa vidokezo vichache na uunde picha na video zinazovutia ili ufikiwe zaidi. Tumia tofauti Predis.ai vipengele ili kuunda mkakati dhabiti wa uuzaji kwa kampuni yako leo!

Angalia tofauti mifano ya matangazo ya Instagram.

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