Bohlale ba maiketsetso (AI) bo ntse bo eketsa menyetla hoo e ka bang lefapheng le leng le le leng kajeno. Papatso ea mecha ea litaba ea sechaba le eona ha e fapane. 'Maraka oa bohlale ba maiketsetso (AI) mecheng ea litaba tsa sechaba o lebelletsoe ho fihla ho $ 20 limilione tse likete ka 2027, ka sekhahla sa kholo ea selemo le selemo (CAGR) ea 28.3% ho tloha 2018 ho isa 2023.
Bahoebi ba ka sebelisa ho ithuta ka mochini le AI ho fumana leseli la bohlokoa mabapi le likhetho tsa bareki, ho iketsetsa mesebetsi, le ho etsa liqeto tse bohlale ho fihlela ROI e phahameng.
Ka lebaka leo, barekisi ba retelehela ho litharollo tse thehiloeng ho AI ho bokella le ho sekaseka data ea nako ea nnete ho ntlafatsa merero ea lipapatso. Ka poso ena, re tla hlahloba hore na mekhatlo e sebelisa lisebelisoa tsa AI tsa litaba tsa sechaba molemong oa bona, re totobatsa maano a bohlokoa le mehlala ea lisebelisoa tsena tse sebetsang.
Artificial Intelligence ho Social Media ke Eng?
Bokhoni ba likhomphutha ho etsisa boits'oaro bo bohlale ba batho ba sebelisa li-algorithms le data ea nalane bo tsejoa e le bohlale ba maiketsetso. Ha e le hantle e sebelisa ho ithuta ka mochini (ML) ho ithuta tsohle tse mabapi le ts'ebetso.
Ka mohlala, mahlale a mahlale a bohlale e ka bokella tlhahisoleseding ka bareki bao e ka bang bareki, joalo ka litaba tseo ba li thabelang, ha ba rata ho beha mecheng ea litaba tsa sechaba, hore na ba sebelisa li-account tsa bona joang, esita le hore na ba sebelisana le mofuta ofe oa thepa.
Haholo-holo, AI e ka sebelisoa bakeng sa mesebetsi e mengata sebakeng sa litaba tsa sechaba, ho kenyelletsa le tse latelang:
- Ho iketsetsa litaba tsa mecha ea litaba ea sechaba
- Ho theha le ho hlophisa livideo le litšoantšo tsa likanale tse fapaneng tsa litaba tsa sechaba
- Ho laola puisano le bareki le balateli
- Ho thusa ka lipotso tsa tšehetso ea bareki ho mecha ea litaba ea sechaba
- Ho sekaseka likhetho tsa basebelisi le data ho thusa ho bapatsa ka mecha ea litaba ea sechaba.
Melemo ea ho Sebelisa Lisebelisoa tsa Phatlalatso ea Mecha ea Sechaba e tsamaisoang ke AI
Ha mahlale a AI a ka hlahisa litlhaloso tse khahlisang, mehala ea ts'ebetso, li-voiceovers, le lits'oants'o tsa lipapatso tsa hau, ha ho sa hlokahala hore u loanele. Mahlale ana a khona ho hlahisa lipapatso tsa Facebook le Instagram tse ntlafalitsoeng bakeng sa ho tobetsa le ho fetolela.
U sebelisa AI ka papatso ea litaba tsa sechaba e na le melemo e mengata, ho kenyelletsa le tse latelang:
- Tsamaiso e nolofalitsoeng le mekhoa ea ho bapatsa.
- Lintlha tse mabapi le boitšoaro ba basebelisi li bohlokoa haholo.
- Keketseho ea tlhahiso le katleho.
- Boiphihlelo ba mosebelisi bo ntlafalitsoe.
- Ho kenya letsoho ha basebelisi ho eketsehile.
- Litlhahlobo tse ntle tsa tšebetso bakeng sa papatso e bohlale
- Litaba tse ikhethileng.
- Litšenyehelo tsa ho bapatsa tse fokotsehileng.
- Puseletso e kholo holima matsete.
Litsela tsa 8 Mekhatlo e ka Etsang Molemo ka ho Fetisisa ho Lisebelisoa tsa AI Social Media
Ha ho pelaelo hore bohlokoa ba mecha ea litaba ea sechaba khoebong. Ho feta halofo ea baahi ba lefatše (61.4%) hajoale o sebelisa mecha ea litaba ea sechaba. Sena se etsa hore e be sehlopha se seholo ka ho fetisisa lefatšeng se tsepamisitsoeng maikutlo, se nang le bareki ba bangata ba se nang moeli. Haeba k'hamphani ea hau e le sieo mecheng ea litaba tsa sechaba, joale ke nako ea ho qala.
A re shebeng tse ling tsa litsela tseo AI e ka nolofatsang ts'ebetso ena le bophelo ba hau.
1. Tlhahiso le Tsamaiso ea Litaba
Litaba ke tsona tse hohelang bamameli ba hau ka lebitso la hau. Ho theha lisebelisoa tsa li-account tsa hau tsa litaba tsa sechaba ho ka nka lihora tse ngata, 'me u ntse u tla hloka ho li aba, ho sebetsana le lipuisano le ho beha leihlo tšebetso ea tsona.
Lisebelisoa tsa mecha ea litaba ea sechaba tse tsamaisoang ke AI li ka utloisisa lentsoe la lets'oao la hau le hore na ke mofuta ofe oa thepa o khahlang bamameli ba hau, 'me tsa etsa lingoloa tse amehang ka li-hashtag le lihokelo tse nepahetseng. E ka hlophisa hore lintlha tseo li romeloe ka linako tse ntle bakeng sa tšebelisano-'moho e phahameng ka ho fetisisa.
Lisebelisoa tsa AI joalo ka Predis.ai e ka hlahisa kaofela melaetsa ea litaba tsa sechaba ka litšoantšo, litlhaloso, li-hashtag, livideo, le li-carousels ka mongolo o mokgutshwane feela.
Tse ling tsa lintho tseo AI e ka li etsang ho nolofatsa tlhahiso ea litaba li kenyelletsa:
- Kenya tlhahiso, URL 'me sesebelisoa se tla hlahisa litšoantšo, livideo le litlhaloso ho tloha qalong ka metsotsoana e seng mekae.
- Fumana le ho shebana le batho ba nang le menyetla le ba ka bang teng ba boleng bo holimo
- Lekola katleho ea lingoliloeng tsa hau ho fumana se lumellanang hantle le bamameli
- Ho tseba nako e ntle ea ho beha litaba tsa hau mecheng ea litaba tsa sechaba
2. Ho ntlafatsa Boiphihlelo ba Bareki
Boleng ba litšebeletso tsa bareki tseo khoebo ea hau e fanang ka tsona li ka etsa kapa tsa senya botumo ba eona. Ha e le hantle, lipalo-palo li bontša seo 86% ea batho e tla fetoha ho tloha ho ba bareki ba nako e le 'ngoe ho ea ho bo-'mampoli ba brand ba nako e telele haeba mofuta o ba fa litšebeletso tse ntle tsa bareki.
Mona ke mokhoa oo o ka sebelisang AI ho ntlafatsa boiphihlelo ba bareki:
- Ho sebelisa a free chatbot bakeng sa sebaka sa marang-rang le profil ea mecha ea litaba ea sechaba e ka u nolofalletsang ho koala lipotso tsa bareki kapele le ho ntlafatsa tšebeletso ea bareki.
- Ho khona ho fetola dikahare ho latela dikgethollo tsa bareki ba hao
- Tekanyo ea litaba ho hlahloba le ho tlosa litaba tse sa lokelang tse ka senyang botumo ba lets'oao
3. Ho Bokella Maikutlo ka ho Mamela Sechaba
Bohlale ba maiketsetso e thusitse ho kenyelletsong ea mahlale a kang ho mamela sechaba, a ka sekasekang lingoliloeng tsa mecha ea litaba ea sechaba ka bongata, a mamela seo batho ba se buang ka k'hamphani ea hau, 'me a u thusa ho khetholla mekhoa e mecha kapa lipalo-palo tse ncha tseo u ka li shebang.
Lintlha tse fumanoeng ka ho mamela batho sechabeng li ka u thusa ka litsela tse fapaneng, ho kenyelletsa:
- Fumana mekhoa e hlahang har'a bareki
- E-ba le lintlha tse ling mabapi le lebitso la hau le botumo ba lona
- Fumana likarolo tse ncha tsa bamameli tseo u ka li lebisang
- Tseba mekhoa e mecha ea ho holisa lebitso la hau mecheng ea litaba tsa sechaba le tse ling.
- Ho sebetsana le matšoenyeho a mabe hang-hang ho sireletsa maikutlo a amanang le lets'oao
Ho mamela sechaba ho boetse ho u thusa ho utloisisa litsela tse fapaneng tseo batho ba ka sebelisang thepa le litšebeletso tsa hau ka tsona. Leha sena se ka thusa ho u fa litsela tse ncha tsa ho bapatsa lits'ebeletso tsa hau, se boetse se bula monyako oa ts'ebeliso ea litaba tse hlahisoang ke basebelisi (UGC).
Maikutlo a bareki a hlahisoang ke AI a ka u thusa ho matlafatsa likamano le bamameli ba hau ha o ntse o ntlafatsa botumo le tekano.
4.Hlahlobo ea Mohanyetsi
Haeba u batla ho lula u le ka pele ho tlholisano, u tlameha ho li beha leihlo 'me u fumane litsela tsa ho li feta. Predis.ai Ts'ebetso ea Mohlahisi e ka u fa leseli la bohlokoa mabapi le ts'ebetso ea mecha ea litaba ea sechaba.
Litlhahlobo tse tsamaisoang ke AI li ka u thusa ho hlahlobisisa liakhaonto tsa sechaba tsa bahlolisani ba hau ka nepo le ka potlako. O ka latela phihlello ea bona, litefiso tsa boitlamo, litefiso tsa phetoho, hore na bareki ba li bona joang, le mekhoa e ba sebeletsang.
Ka lintlha tsena, u tla khona ho fetola mokhoa oa hau oa ho sebelisana le batho ho ntlafatsa boitlamo le liphetoho.
5. Phatlalatso ea Phatlalatso ea Sechaba
Mosebetsi oa tlhaho oa litaba tsa sechaba o tla u nka feela ho fihlela joale. Sena ke ha papatso ea khoebo e kena setšoantšong. Li-platform tse ngata tsa litaba tsa sechaba li fana ka litsamaiso tse hahelletsoeng ka har'a likhamphani tseo lik'hamphani li ka li sebelisang ho matlafatsa katleho ea boiteko ba bona ba ho bapatsa.
Mona ke mokhoa oo o ka sebelisang AI papatsong ea mecha ea litaba ea sechaba:
- Hlahisa litlhaloso, CTA le litšoantšo bakeng sa lipapatso tse ntlafalitsoeng bakeng sa ho tobetsa le ho fetola litšoantšo
- Lekola katleho ea lipapatso tsa hau 'me u ntlafatse ts'ebetso ea letšolo
- Etsa tlhahlobo ea A/B ho fumana mofuta o motle ka ho fetisisa oa papatso ea hau
- Bokhoni bo ntlafetseng ba ho shebana le lipapatso ho ntlafatsa bohlokoa le boitlamo
6. Ho Phahamisa Leano la Hao la Lintho Tse Bonahalang
Na u ne u tseba hore litšoantšo tse ling hangata li hlahisa tšebelisano e ngata mecheng ea litaba tsa sechaba ho feta tse ling?
Lihlahisoa tse kang REVOLVE, Unilever, le P&G li sebelisa lisebelisoa tsa bohlale ba pono ho lekola le ho lebella hore na linepe le livideo tsa bona li tla sebetsa joang mecheng ea litaba tsa sechaba pele ba li kenya.
Lisebelisoa tsena tsa media tsa sechaba tsa AI li lekola mekhoa le ho bolela esale pele hore na bamameli ba hau ba tla arabela joang lifotong ho latela sehlooho sa bona, sebopeho, pente ea mebala, sebopeho le lintlha tse ling.
U sebelisa li-analytics tsena, u ka tseba litšoantšo tseo menyetla ea hau e ka bang teng haholo le ho matlafatsa phihlello ea sechaba, maikutlo le boitlamo ba litaba tsa hau.
7. Tšebelisano ea Tšusumetso
Ho sibolla le ho sebelisana le batho ba nang le tšusumetso ke ts'ebetso eohle eo AI e ka e nolofatsang. Ka lisebelisoa tsa AI, u ka bolela esale pele ROI ea letšolo ho latela ts'ebetso ea tšebelisano-'moho ea bona ea nakong e fetileng. Ho latela lintlha tsena le sekhahla sa ho kopanela, u ka khetha batho ba nang le tšusumetso 'me ua sebelisana le bona ka katleho. U ka ba ua fumana batho ba nang le tšusumetso pele ba e-ba kholo!
8. Ntlafatso ea khoebo ea sechaba
AI e ka sebelisoa le lits'ebetsong tsa khoebo ea inthanete ho eketsa thekiso, ho rekisa ka bongata le ho ntlafatsa botšepehi har'a bareki. AI e ka fana ka maikutlo a lihlahisoa tse ipapisitseng le lintho tse rekiloeng nakong e fetileng, lihlahisoa tse ekelitsoeng likariking tsa mabenkele le tse ling. Ka tsela ena u ka ntlafatsa thekiso ea hau ka leano ntle le ho qobella bareki ba hau ho rekisa.
Lisebelisoa tsa 7 tse matla tsa AI Social Media bakeng sa Mekhatlo
Mekhatlo e ntse e tsoela pele ho sebelisa lisebelisoa tsa AI tsa mecha ea litaba ho ba thusa ho fumana molemo ka ho fetisisa boitekong ba bona ba ho bapatsa. Lisebelisoa tsa AI li fana ka mefuta e mengata ea melemo, ho tloha ho tšebelisano e eketsehileng ea basebelisi le ho shebana le litaba tse ntlafalitsoeng ho isa lits'ebetsong tsa taolo le lintlha tsa bohlokoa mabapi le boits'oaro ba basebelisi, ho ba etsa letlotlo la bohlokoa bakeng sa eng kapa eng. mebaraka dijethale agency.
Re hlophisitse lethathamo la lisebelisoa tse ntle ka ho fetisisa tsa mecha ea litaba ea sechaba ea AI bakeng sa mekhatlo ho u thusa ho qala kapele.
1. Predis.ai
Predis.ai ke sesebelisoa se matla se thehiloeng ho AI se ka thusang mekhatlo ea papatso ea litaba tsa sechaba. E fana ka likarolo tse ngata ho thusa mekhatlo ho ntlafatsa boiteko ba bona ba ho bapatsa le ho hlahisa litholoana tse ntle. Predis.ai e fana ka mekhatlo ka litlhahiso tse ipapisitseng le lintlha tse kang bolelele ba mantsoe, nomoro le mofuta oa li-hashtag tse sebelisitsoeng, mofuta oa boiqapelo, letsatsi le nako ea ho romella.
Tse ling tsa likarolo tsa eona li kenyelletsa:
- Ho thusa ho etsa tlhahlobo e felletseng ea konteraka le ho fana ka temohisiso ea katleho ea bahlolisani.
- Ho theha litšoantšo le lingoliloeng tsa boleng bo holimo bakeng sa lihlahisoa le lits'ebeletso tsa hau.
- Thusa ho fumana li-hashtag tse tla ntlafatsa phihlello ea li-post tsa hau
- Rera dikahare esale pele hore di dule di tsitsitse
Ka kakaretso, Predis.ai ke sesebelisoa sa bohlokoa bakeng sa mekhatlo e batlang ho eketsa maano a bona a ho bapatsa litaba tsa sechaba. Ka likarolo tsa eona tse thehiloeng ho AI, mekhatlo e ka etsa liqeto tse molemo le ho theha matšolo a sebetsang haholoanyane.
2. Hlahisa Sechaba
Sprout social ke sesebelisoa se matla se thusang mekhatlo ho bapatseng mecha ea litaba ea sechaba. Ka bokhoni ba eona bo matla ba tlhahlobo, ho kenya letsoho le ho phatlalatsa, Sprout Social e fa mekhatlo bokhoni ba ho laola liprofaele tsohle tsa eona tsa sechaba ho tsoa sethaleng se le seng, e ba fa phihlello ea data e felletseng le temohisiso mabapi le ts'ebetso ea bona mecheng ea litaba ea sechaba.
Tse ling tsa likarolo tseo u lokelang ho li tseba ke tsena:
- E thusa ho sebelisana le basebetsi-'moho le uena mererong habonolo
- Sheba melaetsa eohle le litlhahlobo ka har'a lebokose le le leng la boitsebiso le kopaneng le etsang hore ho araba ho be bonolo.
- Rera, etsa kemiso le ho beha melaetsa e emeng li-platform tsohle tsa hau tsa mecha ea litaba ea sechaba
- Sesebelisoa sa AI sa ho fumana lentsoe la bohlokoa le phethahetseng bakeng sa li-post tsa hau
3. Brandwatch
Brandwatch ke sesebelisoa se matla se ka thusang mekhatlo ho bapatseng mecha ea litaba ea sechaba. E ba lumella ho latela lipuisano tse libilione tse etsahalang inthaneteng, ho kenyeletsoa li-blog, litaba, liforamo, livideo, litlhahlobo le litšoantšo libakeng tse kang Twitter, Facebook le marang-rang a mang a sechaba. Lintlha tsena li thusa mekhatlo ho fumana temohisiso mabapi le mekhoa ea bareki, ho khetholla batho ba susumetsang, le ho utloisisa hamolemo maikutlo a lets'oao.
Brandwatch e boetse e thusa mekhatlo ea ho bapatsa litaba ka ho fana ka metrics ho ba susumetsang ba amehang ba ka thusang ho holisa litaba tsa bona. E fana ka lintlha tsa mefuta ea litaba tse sebetsang hantle ka ho fetesisa, e lumellang mekhatlo ho etsa liqeto tse nang le tsebo mabapi le hore na ke mofuta oa mofuta ofe oa litaba o lokelang ho o etsa le ho o arolelana.
4. Bolela
Ho boleloa ke e 'ngoe ea lisebelisoa tse ntle tsa inthanete bakeng sa papatso ea mecha ea litaba ea sechaba, e tsamaisoang ke AI. E nolofalletsa lihlahisoa le mekhatlo ho latela lintlha tsa mecha ea litaba le mecha ea litaba ea sechaba, tse ka sebelisoang ho eketsa tlhokomeliso ea lihlahisoa le sephethephethe. E fana ka temohisiso lipuisanong tsa inthanete, e nolofalletsang bareki ho bapisa le ho sekaseka lintlha ebe ba theha litaba tse thehiloeng tlhahisoleseling ena.
Ho feta moo, Mention e thusa barekisi ho utloisisa hore na ke lihlooho life, mantsoe le litšoantšo tse hlahang liphatlalatsong tse lebisang tšebelisanong e kholo le bamameli. Theknoloji ea AI ea bolela hape e nolofatsa boiteko ba ho bapatsa ka ho lumella ho iketsetsa melaetsa ea motho ka mong le e nepahetseng. Sena se etsa bonnete ba hore bareki ba fumana liphihlelo tse lokiselitsoeng tse ka 'nang tsa fella ka thekiso.
5. Ho fafatsa
Sprinklr ke sesebelisoa se tsamaisoang ke AI se ka thusang mekhatlo boitekong ba eona ba ho bapatsa mecha ea litaba ea sechaba. Sethala sena se matla se fana ka likarolo le mesebetsi e mengata e ka thusang likhoebo ho ntlafatsa boitlamo ba tsona ba lets'oao, ho hlahisa batho ba ka sehloohong, le ho fihlela bamameli ba bacha liteisheneng tse maphathaphathe tsa mecha ea litaba ea sechaba.
E ka thusa ho iketsetsa mesebetsi e itseng, joalo ka curation ea litaba, kemiso, le li-analytics, tse ka khonang free ho ipha nako ea bohlokoa le lisebelisoa bakeng sa mesebetsi e meng ea bohlokoa. Sena se lumella likhoebo ho ntlafatsa boiteko ba tsona ba ho bapatsa ka litaba tsa sechaba le ho etsa bonnete ba hore litaba tsa bona li fihla ho bamameli ba nepahetseng ka nako e nepahetseng.
6. Hootsuite
Hootsuite ke sesebelisoa se matla se thusang mekhatlo ka potlako le ka katleho ho laola matšolo a bona a papatso ea litaba tsa sechaba. E fana ka likarolo tse ngata tse ka thusang ho ntlafatsa ts'ebetso ea matšolo, joalo ka ho hlophisa litaba esale pele, ho lekola melapo e mengata ea litaba tsa sechaba sebakeng se le seng, ho shebella lintlha tsa analytics habonolo, le ho sebelisa plug-in ea Hootlet ho arolelana tlhahisoleseling le ba bang. .
Mekhatlo e ka boela ea sebelisa Hootsuite ho ntlafatsa boteng ba bona ba litaba tsa sechaba ka ho tlatsa lifaele ka botlalo, ba sebelisa li-hashtag, ho theha litaba tsa bohlokoa tse rarollang mathata a balateli, ho sebelisa litšoantšo, le ho kenyelletsa mehala ea ho nka khato.
Ho E hlakola
Mekhatlo e ntse e tsoela pele ho sebelisa AI ho laola likarolo tse fapaneng tsa ts'ebetso ea bona ea letsatsi le letsatsi, ho kenyelletsa le liketso ho li-platform tsa bona tsa papatso ea litaba tsa sechaba.
Haeba mokhatlo oa hau o ikemiselitse ho sebelisa mecha ea litaba ea sechaba ho sebelisana le bareki, ho theha lits'oants'o le ho khothaletsa mofuta oa hau, bohlale ba maiketsetso bo ka matlafatsa leano la hau, la le isa boemong bo latelang, 'me la u fa monyetla oa tlholisano lekaleng la hau.
U ka sebelisa lintlha tse e-s'o ka tsa e-ba teng tse fanoeng ke mahlale ana ho eketsa tlhahiso, ho fumana mekhoa e mecha, ho finyella bamameli ba bangata, ho tseba hore na ke eng e sebetsang bakeng sa niche ea hau, ho shebella katleho ea hau, le ho ntlafatsa matšolo a hau ka nako ea sebele.
Fumana lintlha tse ling 'me u phahamise leano la hau la dijithale—etela Predis.ai kajeno bakeng sa letlotlo la batataisi ba pharaletseng!
LBH:
Makala a sebedisa bohlale ba maiketsetso bakeng sa taolo ya mecha ya ditaba ya kahisano ho ntlafatsa tshebetso ya kamora mosebetsi, ho hodisa matsholo bakeng sa bareki, ho fokotsa mosebetsi wa matsoho le ho fana ka diphetho kapele.
Tse ling tsa litsela tseo mekhatlo ea litaba tsa sechaba e ka sebelisang AI ka tsona li kenyelletsa:
1. Ho mamela batho ka setsoalle
2. Tlhahiso le kemiso ea litaba
3. Ho iketsetsa dikahare
4. Tsamaiso ea sechaba
5. Ho shebana le lipapatso
6. Tlhahlobo ea maikutlo
O ka sebedisa AI ho iketsetsa tlhahlobo ya A/B, ho ntlafatsa dipapatso, ho fumana baqapi ba sebetsang hantle le ho ntlafatsa ROI matsholong a mecha ya ditaba ya kahisano.
Litaba tse amanang,
Tlhahlobo ea Tlholisano ea Mecha ea Sechaba: Mokhoa oa ho Tataisa
