Ntlafatso ea CTR (Clickthrough Rate).

Sekhahla sa Clickthrough se ka hlalosoa e le metric e lekanyang palo ea batho ba tobetsang sehokelo se itseng ho palo eohle ea batho ba shebang leqephe le itseng, Imeile kapa papatso. Ntlafatso ea CTR ea hlokahala bakeng sa beng ba likhoebo le bafani ba litšebeletso ho hlahisa chelete e ntle kapa ROI.

Boemong ba SERPs (Search Engine Results Pages), CTR hangata e bua ka liperesente tsa ho tobetsa seo sephetho se se fumanang ho makhetlo ao webosaete e hlahang liphethong tsa lipatlisiso. E baloa ka ho arola palo ea ho penya ka makhetlo ao webosaete e hlahang ka ona liphethong tsa lipatlisiso. Atisa liphetho tse fumanoeng ka 100 ho fumana peresente.

Ena ke metric ea bohlokoa papatsong ea dijithale le SEO hobane e thusa ho lekanya katleho ea papatso le matšolo a marang-rang. CTR e phahameng e tla bontša hore leano la SEO le sebetsa hantle. Ho fapana le hoo ho tla fana ka maikutlo a hore ho hlokahala phetoho ho leano kapa ho hlokahala hore ho lokisoe leano.

Ntlafatso ea CTR -

Haeba CTR e le tlase, ho bolela hore ho hlokahala hore ho be le ntlafatso ho fumana liphetho tse betere. Tse latelang ke tse ling tsa maano a ho fumana litholoana tse ntle -

1. Leano le leng le leholo ke ho khetha sehlooho le tlhaloso ea meta e qobellang, e hlakileng le e hlalosang. Sena se tla hohela basebelisi ho tobetsa webosaete.
2. Ho sebelisa mantsoe a sehlooho sehloohong sa hau le tlhaloso ea meta ke mohato o hlokahalang haholo. Seke oa fetoa ke mohato ona.
3. Sebelisa pokello ea lintlha tse hlophisitsoeng ho ntlafatsa sephetho sa hau sa lipatlisiso ka mantsoe a bonolo, joalo ka lintlha tsa linaleli, litšoantšo, le lintlha tse ling tse ka etsang hore liphetho tsa hau li ipiletse haholoanyane.
4. Litaba tse amehang li bohlokoa haholo ho hlahiseng CTR e phahameng. Ke ka lebaka lena etsa bonnete ba hore litaba tsa hau li khahla haholo.
5. U hloka ho etsa bonnete ba hore litaba li ntlafalitsoe bakeng sa mefuta eohle ea lisebelisoa, haholo-holo bakeng sa mehala ea thekeng kaha batho ba bangata ba sheba litaba tsa mehala.
6. Teko ea A/B ke mokhoa o phethahetseng oa ho fumana hore na ke mofuta ofe oa sebaka sa hau sa marang-rang kapa karolo ea sebaka sa hau sa marang-rang e sebetsang hantle le bamameli ba hau. Netefatsa hore o sebelisa sena ho fumana liphetho tse ntle.
7. Sebelisa metrics e fapaneng ho beha leihlo liphetho le ho hlahisa lintlha. Sena se tla ntlafatsa liphetho tsa hau ho feta.
8. Lebelo le potlakileng la ho jara leqephe le ka lebisa ho boiphihlelo bo betere ba mosebelisi le CTR e phahameng.
9. Kenyelletsa li-CTA tse hlakileng le tse qobellang litaba tsa hau ho khothaletsa basebelisi ho nka khato.
10. Haeba u etsa lipapatso tse lefelloang, sebelisa likeketso tsa lipapatso ho fana ka lintlha tse ling le likhothatso hore basebelisi ba tobetse papatso ea hau.

Ho e phethela -

Haeba u motho ea batlang mehato ea ho ntlafatsa CTR, joale mehato ena e tla u nolofaletsa - sebelisa litlotla le tlhaloso ea meta, ntlafatsa mantsoe a bohlokoa, sebelisa li-snippets tse ruileng, theha litaba tse kopanelang, ntlafatsa lisebelisoa tsohle, hlokomela tshebetso. , etsa tlhahlobo ea A / B, ntlafatsa lebelo la ho kenya leqephe, sebelisa pitso-ho nka khato le ho sebelisa lisebelisoa tsa lipapatso. Ho feta moo, sebelisa lintlha tse nkiloeng ho tsoa ho beha leihlo ho ntlafatsa CTR ea hau. Metrics e ka u bontša mokhoa oa ho ntlafatsa lipapatso le matšolo a khoebo ea hau.

Mantsoe a mang a media media -

1. Fandom
2. Ghosting
3. Highkey
4. IB
5. Lowkey