You can’t afford to disregard video requirements if you’re running Facebook ads in 2026. The size, aspect ratio, and format of your videos have a direct impact on how they appear in other places. If the size is wrong, the cropping might not seem right, the pictures might be blurry, or the information might get pushed down the feed.
Facebook doesn’t use a “one-size-fits-all” approach anymore, like it did in the past. Ads show up in Feed, Stories, Marketplace, In-Stream, and Search these days, and each one handles video in its own way.
That’s why it’s important to know the standards for Facebook video ads in 2026. This guide has the most up-to-date information on video sizes, aspect ratios, file restrictions, text guidelines, and placement-specific advice to make sure your ads look good and get results.
Ha re bueng hantle.
Why Facebook Video Ad Specs Matter in 2026?
Facebook video advertising keep doing well. In fact, more than half of marketers feel that Facebook ads are good at getting people to buy things. But when videos are not structured correctly, performance degrades quickly.
When your video doesn’t meet the recommended specs:
- Important content gets cropped
- Text on top of other text becomes hard to read.
- Videos look fuzzy or of poor quality.
- People lose interest because the viewing experience is bad.
Following the right Facebook video ad requirements makes sure that your creative appears planned, loads quickly, and keeps people’s attention on all devices.
Facebook Video Ad Specs by Placement
Facebook supports multiple video ad placements. Below is a breakdown of Facebook video ad sizes and requirements for each major format. 54% tsa barekisi ba re lipapatso tsa Facebook li ntle haholo ho hlahiseng thekiso. Lipapatso tsena tse sebetsang hantle haholo li ka beoa ka liforomo tse 5 tse fapaneng, tse latelang:
1. Facebook Feed Video Ads
Facebook feed ke mokhoa oa mantlha oa ho monya litaba ho basebelisi. 'Me lipapatso tsa Facebook li kentsoe phepelong ena ea motho.
Joalo ka lintho tse ling tse fumanehang ka har'a phepelo u ka sebelisana le lipapatso tsena ka ho li rata, ho fana ka maikutlo le ho li arolelana. U ka boela ua fana ka lihokelo tsa ka hare le tsa ka ntle ho tlhaloso hammoho le CTA.
Facebook Feed video ad specs:
- Boemo ba Ponahalo: 16: 9 ho 9: 16
- Boholo ba Bolelele: metsotso e 240
- Mofuta oa Faele: MP4, MOV, GIF
- Boholo ba Lifaele: 4 GB
- Minimum Resolution: Li-pixels tse 1080 × 1080
- Litlhaloso: Taba ea boikhethelo empa e khothalelitsoe haholo
- utloahala: Optional (videos autoplay muted)
Lipapatso tsena tsa lifitio li homotse ka ho sa feleng. Kahoo re u eletsa hore u se ke ua itšetleha ka basebelisi ba ho hlakisa video ea hau 'me u kenye caption ho netefatsa hore u utloisisa ntlha ea hau.
2. Facebook MarketPlace Video Ads
Haeba u kile ua rekisa ntho leha e le efe ho Facebook, joale u ka be u ipakile khahlanong le Facebook Marketplace. Mona ke moo lefatše le tlang ho tla reka 'me haeba u rekisa eng kapa eng, lipapatso tsa hau le tsona li lokela ho ba ho eona.
Facebook Marketplace video ad specs:
- Boemo ba Ponahalo: 16: 9 ho 9: 16
- Boholo ba Bolelele: metsotso e 240
- Mofuta oa Faele: MP4, MOV, GIF
- Boholo ba Lifaele: 4 GB
- Minimum Resolution: Li-pixels tse 1080 × 1080
- Litlhaloso: Ha e tšehetsoe
- utloahala: Taba ea boikhethelo empa e khothalelitsoe
Keep visuals clean and descriptive since captions are unavailable in this placement.
3. Facebook Stories Video Ads
Tsena ke lipapatso tse otlolohileng tsa skrini se felletseng tse behiloeng lipakeng tsa lipale tse ling. Pale e 'ngoe le e' ngoe e ka nka metsotsoana e 15 'me haeba video e feta nako e behiloeng, e tla aroloa ka lipale tse ngata.
Bashebelli ba ka felloa ke mamello ka mor'a metsotsoana e seng mekae ebe ba suthela ho e latelang. Ho qoba seo o hloka ho ba le litaba tse emisang ho tsamaisa lipapatso lipapatsong tsa hau.
Hape, ha u etsa lipapatso tsena etsa bonnete ba hore u siea sebaka se itseng holimo le tlase ho amohela CTA.
Boholo ba papatso ea video ea Facebook eo u hlokang ho e latela bakeng sa lipapatso tsa mofuta ona ke tse latelang:
- Karo-karolelano ea Mohloli: 1.91: 1 ho 9: 16
- Nako ea video: Metsotsoana e 1 ho isa ho e 120
- Litlhaloso le Molumo: Tlhaloso ea boikhethelo. Molumo oa Boikhethelo empa oa khothaletsoa
- Mofuta oa Faele: MP4, MOV kapa GIF
- Boholo ba Lifaele: 4 GB
- Qeto: 1080 x 1080 pixels bonyane
Sebelisa sebaka se pakeng tsa logo e ka holimo le CTA e tlase ka bohlale ho fetisa molaetsa oa papatso ea hau ka ho hlaka.
4. Facebook In-Stream Video Ads
Tsena ke livideo tse behiloeng lipakeng tsa melapo ea Facebook Live mme e ka ba metsotsoana e 15 kapa ka tlase ho moo. Ntho efe kapa efe e fetang nako ena e tla bapala feela kamora hore mosebelisi a tobetse "Tsoela pele ho shebella".
Lipapatso tsa mofuta ona li fumana sekhahla se holimo sa boitlamo ka lebaka la tlhokomelo e sa arohaneng ea bamameli ba hau. Kahoo, sebelisa sebaka sena ka bohlale ho ntšetsa pele lipheo tsa phutuho ea hau.
Mefuta ea lintlha tseo u hlokang ho li latela bakeng sa lipapatso tsena ke tse latelang:
- Karo-karolelano ea Mohloli: 16: 9 ho 9: 16
- Nako ea video: Metsotsoana e 5 ho isa ho e 120
- Litlhaloso le Molumo: Tlhaloso ea boikhethelo. Molumo oa Boikhethelo empa oa khothaletsoa
- Mofuta oa Faele: MP4, MOV kapa GIF
- Boholo ba Lifaele: 4 GB
- Qeto: 1080 x 1080 pixels bonyane
5. Facebook Search Results Video Ads
Tsena ke mofuta oa lipapatso tsa video tse hlahang leqepheng la ho batla la mosebelisi ha ba ngola mantsoe a bohlokoa a amanang le sehlahisoa sa hau. Ona ke mokhoa o motle oa ho ntlafatsa ponahalo le ho sokoloha kaha u shebile batho ba seng ba ntse ba batla litšebeletso tsa hau.
Boholo ba papatso ea video ea Facebook eo u hlokang ho e latela bakeng sa lipapatso tsena ke tse latelang:
- Karo-karolelano ea Mohloli: 1:1
- Nako ea video: Metsotso e 240 boholo
- Litlhaloso le Molumo: Litlhaloso ha li tšehetsoe. Molumo oa Boikhethelo empa oa khothaletsoa
- Mofuta oa Faele: MP4, MOV kapa GIF
- Boholo ba Lifaele: 4 GB
- Qeto: 1080 x 1080 pixels bonyane
Facebook Video Ad Text Requirements
Beyond video dimensions, Facebook also limits how much text you can include in your ads.
Current text limits include:
- Primary Text: Ho fihla ho litlhaku tse 125
- Sehlooho sa litaba: Ho fihla ho litlhaku tse 40
- Tlhaloso: Ho fihla ho litlhaku tse 30
Keeping copy concise improves readability and prevents truncation across devices.
How to Create Facebook Video Ads Efficiently?
Ho etsa papatso ea video le ho tsamaisa litlhophiso tse pharalletseng tsa lipapatso tsa Facebook ho ka utloahala e le mosebetsi ka bohona. Leha ho le joalo, le Predis AI o ka nolofatsa e 'ngoe ea mesebetsi eo, e leng ho theha lipapatso tsa video tse tlisang litholoana tse ntle haholo.
Kahoo, haeba u mocha kapa mohoebi e monyenyane ea se nang nako e ngata matsohong a bona, joale karolo ena ke ea hau! Sheba hore na u ka etsa lipapatso tsa video habonolo joang ka Predis AI ka mehato e 5 e bonolo:
- Ikopanela ho ea Predis Ak'haonte ea AI haeba u mosebelisi e mocha.
- Tobetsa "Theha Ncha” Kgetho.
- Joale u na le likhetho tse 2: U ka kenya media oa hau ka letsoho kapa ua iketsetsa lipapatso. Kapa u ka lumella AI ho u etsetsa mosebetsi. Iphe nako ea ho bona hore na u ka rata hofe.
Ho Etsa Lipapatso ka Bowena:
- Khetha "Etsa ka letsoho” kgetho e tlase ka ho le letšehali.
- Kenya litaba tsa khetho ea hau sesebelisoa sa hau ebe o otla "Tsoella"
- Ka mor'a moo, video e tla kenngoa ho laeborari ea litaba tsa hau. Tsamaea holim'a eona ho fumana Fetola khetho. Tobetsa ho eona 'me u sebelise mohlophisi oa in-app ho etsa phetoho efe kapa efe eo u e batlang.
E re AI e hlahise Lipapatso:
- Khetha ea baqapi ba lipapatso konopo> Video > le ho tlwaetso Ea khetho ea hau.
- Ha o qetile ka khetho, tobetsa "Continue"
- Fana ka lintlha tse mabapi le khoebo le sepheo sa papatso ea hau ka botlalo
- AI ea rona e bohlale e tla hlahisa sehlooho, le mongolo, ebe o khetha mecha ea litaba bakeng sa lipapatso tsa hau. O ka hlahloba liphetoho tsena mme oa etsa liphetoho ho latela tlhoko. U ka ba ua etsa qeto ea hore na u batla mefuta e mengata hakae.
- Ha o qetile, tobetsa konopo "kenyang” konopo e tlase ka ho le letona.
- Likahare tse hlahisitsoeng li tla hlaha ka bo eona Laeborari ea Litaba. U ka e hlophisa ho latela litaba tsa pelo ea hau ka ho ts'oara poso le ho tobetsa "Fetola konopo"
Predis AI e boetse e u lumella ho hlophisa, le ho fumana tumello ho tsoa ho basebetsi-'moho le uena kaofela ka har'a sethala. Kahoo, haeba u batla sesebelisoa sa taolo ea litaba tsa sechaba sa ho qetela ka nako eo Predis AI ke ea hau.
fihlela qeto e
Ho ba le liforomo tse ngata tsa lipapatso tsa livideo le litlhaloso tsa tsona tse fapaneng ho ka ba thata ho li utloisisa le ho li sebelisa ha u qala. Empa, ka lehlohonolo, tlhahiso ea litaba ha ea tlameha ho ba kholo kapa e ferekanyang joalo ka ho khetha sebopeho sa papatso.
Hobane, ka Predis AI o ka khona ho laola liteishene tsohle tsa hau tsa litaba tsa sechaba ho tsoa sethaleng se le seng. Ho tloha ho nahana ka lintho tseo u li rometseng ho isa ho ho li theha le ho li hlophisa, Predis AI e ka nolofatsa bophelo ba hau. Kahoo, e-ea mosebetsing khoebong ea hau ha re ntse re boloka mecha ea litaba ea sechaba e ntse e sebetsa.
Joale, u emetse eng? Ngodisa kajeno ho tseba hore na ke eng Predis AI e ka u etsetsa!
LBH:
Boholo ba boholo ba faele bakeng sa lipapatso tsa Facebook ke 4 GB.
Bolelele bo phahameng ba lipapatso tse fapaneng tsa livideo tsa Facebook bo tjena:
1. Facebook fepa - 240 metsotso e boholo
2. Facebook Marketplace - metsotso e 240 boholo
3. Litaba tsa Facebook - metsotsoana e 1 -120 (metsotsoana e 15 bakeng sa pale ka 'ngoe)
4. Facebook Instream - 5 -120 metsotsoana
5. Liphetho tsa lipatlisiso tsa Facebook - metsotso e 240 boholo
Liforomo tsa faele tse amoheloang ke Facebook ke MP4, MOV, le GIF.
