Faʻafefea ona faʻaoga UTM e siaki ai le Instagram Ad Traffic i GA4?

Afai e te faʻaaluina le taimi ma tupe i faʻasalalauga Instagram ae e te le o siaki lelei, o loʻo e misia faʻamatalaga taua. UTM parameters, pe a tuʻufaʻatasia ma Google Analytics 4 (GA4), faʻaali atu ia te oe le mea tonu e sau ai au fefaʻatauaʻiga, o fea faʻasalalauga faʻalauiloa e aoga, ma pe faʻafefea ona faʻamalieina mo le faʻatinoina lelei. Aʻoaʻo pe faʻafefea ona faʻaogaina le Instagram faʻasalalauga fefaʻatauaʻiga i le GA4, faʻamalamalamaina amioga a tagata, ma suʻesuʻe saʻo suiga e ala i lenei faʻasalalauga i luga o le faʻaogaina o UTMs e siaki ai faʻasalalauga faʻasalalauga Instagram i GA4. Mo freelancers, maketi, ma tagata e ana pisinisi o loʻo taumafai e aʻoaʻo pe faʻapefea ona faʻaogaina faʻamaumauga e fai ai filifiliga sili atu, o lenei taʻiala e tatau ona faitau!

O a UTM Parameter?

snippet tusitusiga o faaopoopo i le pito o se URL ua lauiloa o UTM parakalafa, lea e tu mo Urchin Tracking Module. O lo'o tu'uina atu nisi fa'amatalaga e uiga i le amataga o femalagaiga a lau 'upega tafa'ilagi Analytics Google e latou.

• Ole fa'ata'ita'iga lea ole URL masani na fa'ailoga ile UTM:
  • https://yourwebsite.com/landingpage?utm_source=instagram&utm_medium=paid_social&utm_campaign=spring_sale&utm_content=carousel1

Fa'ailoga taua a le UTM e tatau ona nofouta i ai:

1.  utm_source: Tuuina atu le igoa ole tulaga (mo se faʻataʻitaʻiga, Instagram).
2.  utm_ Medium: Fa'ailoa le ituaiga o feoaiga (mo se fa'ata'ita'iga, totogi fa'aagafesootai).
3.  utm_campaign: o se igoa e fa'ailoa ai le fa'aupuga fa'apitoa (mo se fa'ata'ita'iga, spring_sale_2025)
4.  utm_content: Vaevae ese nisi o fa'asalalauga fa'alauiloa, e pei o le carousel1 ma le video_b, fa'atasi ai ma isi.

Aisea e taua ai le UTM Parameter?

•  Fesoasoani e siaki toe faafoi i luga o inivesi (ROI) mai fa'asalalauga fa'alauiloa ile Instagram
•  Vaevae le fefaʻatauaʻiga e faʻatatau i le puna, le faʻasalalauga, ma le anotusi.
•  E mafai ona faʻaleleia le faʻamoemoe e ala i le aʻoaʻoina o mea e manuia.

Faʻafefea ona Suʻe Instagram Ad Traffic i GA4 e aunoa ma UTMs (ma Aisea e fai ai se faʻafitauli)?

Ae peitai, GA4 e le masani ona iloa lelei le Instagram traffic, e ui lava i le mea moni e otometi lava ona siaki sauniga o loʻo oʻo mai. E faigata ona fa'amaonia sa'o fa'ai'uga fa'aaitalafu talu ai e fa'aalia so'o mai fa'amatalaga Instagram “Tusa’o” po’o le “Fa’ailoa,” lea e faigata ai ona siaki sa'o.

O le faʻaaogaina o UTM e aoga ile GA4:

•  Faʻailoa le va faʻatau ma feoaʻiga masani i le Instagram.
•  Fuafua le faasalalauga faʻasalalauga ma fatuga o lo'o faia le mea sili.
•  le lipoti ma siaki o suiga e mafai ona sili atu ona atoatoa.

Faʻafefea ona Fausia Parameter UTM mo faʻasalalauga Instagram (Laasaga-i-Laasaga)?

Laasaga 1: Fa'aoga le Google's Campaign URL Builder

asiasi i le Tauiviga URL Tufuga.

Faatumu vaega nei:

• 'Upega tafaʻilagi URL: Faapipii lau tulaueleele le itulau fesoʻotaʻiga
• utm_source: instagram
• utm_medium: totogi_social
• utm_campaign: Fa'aaogā se igoa fa'apolopolo manino (eg spring_sale_2025)
• utm_content: Filifili ae aoga mo le faailoaina o fatuga eseese (faataitaiga carousel_1, story_ad)

Kiliki "Kopi URL" ma sefe mo lau faʻasalalauga.

Laasaga 2: Fa'aaogā Taupulega Fa'aigoa Fa'aigoa

Ina ia tausia au faʻamatalaga mama ma faigofie ona suʻeina:

• Fa'aaoga mataitusi laiti mo tau uma
• Aloese mai avanoa; fa'aoga va'ava'ai po'o va'aiga
• Ia faifai pea i fa'asalalauga
• Taofi se ripoti fa'asoa o au so'oga UTM

Laasaga 3: Faʻaopoopo le UTM Link i lau Instagram Ad

Afai oe faʻaaogaina Meta Ads Pule:

• Alu i le Tulaga fa'asalalauga
• I le URL website vaega, fa'apipi'i lau feso'ota'iga atoa UTM-tag

Afai o lo'o e fa'aogaina se fa'asologa o vaega lona tolu pei Predis AI, Buffer pe Mulimuli ane, fa'amautinoa o lo'o fa'aopoopo ma le lima ia ta'iala UTM.

E faʻafefea ona siaki le Instagram Ad Traffic i GA4 Faʻaaogaina UTMs?

Laasaga 1: Siaki Lipoti Fa'atauga Ta'avale

• Tatala GA4 ma alu i Lipoti > Fa'atauina > Ta'avale Ta'avale.
• faamama e Punavai o sauniga/alaala e su'e instagram / paid_social.
• Iloilo fua fa'atatau e pei ole sauniga, fa'aliliuga, fa'aola fua, ma fa'auiga.

Laasaga 2: Fausia Su'esu'ega Fa'apitoa

Ina ia maulu loloto:

• alu i le Su'esu'e > Su'esu'ega avanoa
• Fa'aopoopo fua pei Punavai o sauniga, Medium, Campaign, Content
• Fa'aopoopo metrics pei o Sessions, Conversions, Engaged sessions

Ole mea lea e mafai ai ona e su'esu'eina fa'amatalaga fa'apitoa i fa'asalalauga ta'itasi po'o suiga foafoa.

Laasaga 3: Fausia Vaega Fa'atusatusa

Fa'aaogā fa'atusatusaga i:

• Fa'atusatusa fa'atinoga e ala ile fatuga (utm_content)
• Fefa'ataua'iga totogi ma fefa'ataua'iga
• Fua ala liliu ma amioga a tagata fa'aoga mo fa'asalalauga ta'itasi

Fa'ata'ita'iga Sili mo le Fa'aaogaina o UTM i GA4

1. Fa'aigoa Fa'aigoa

Mo su'esu'ega sa'o o fa'amaumauga, UTM parameter nomenclature e tatau ona tumau. I le setiina o le utm_source=instagram i luga o faʻasalalauga uma, GA4 aoina Instagram fefaʻatauaiga i lalo o le tasi punaoa. Suia igoa e pei o Instagram, IG, poʻo le insta e mafai ona vaevae au faʻamatalaga, faʻafaigata ai le iloiloga o faʻatinoga.

Ina ia faʻavasega faʻasalalauga, fai se pepa faʻaigoaina igoa ma faʻasoa i lau au maketi.

2. Fa'amama ma fa'afaigofie fa'asologa UTM

Aloese mai le lavelave UTM tapula'a. E manaʻomia e taʻitasi taʻitasi se faʻamoemoega manino:

• utm_source: Fa'ailoaina le tulaga (fa'ata'ita'iga, Instagram).
• utm_ Medium: Fa'amatala le ala tau maketi (paid_social).
• utm_campaign: Fa'aigoa le fa'asalalauga fa'apitoa (fa'ata'ita'iga, spring_sale_2025).
• utm_content: Fa'ailoga fa'ailoga fa'alauiloa (carousel1, video_b).

O le fa'aogaina o fa'amaufa'ailoga e le mana'omia pe fenumia'i e ono fa'avevesi ai fa'amaumauga ma fa'alavelave ai su'esu'ega.

3. Tag So'oga i taimi uma

Ia mautinoa o fesoʻotaʻiga o au faʻasalalauga Instagram o loʻo i ai faʻamaufaʻailoga UTM. O so'oga e le'i fa'ailogaina e mafai ona fa'ase'eina le GA4 fefaʻatauaʻiga e pei o le "Tuʻu saʻo" ma e mafai ona taʻitaʻia ai lipoti le saʻo ma auʻiliʻiliga.

Fa'atino se lisi siaki mo fa'alauiloa fa'aupuga e aofia ai le fa'ailoga UTM o se la'asaga fa'atulafonoina.

4. Siaki soo lipoti GA4

Siaki lipoti GA4 i taimi uma ina ia mautinoa le faʻavasegaina o feoaiga. O lenei auala e fesoasoani ia te oe e suʻe ma faʻaleleia faʻafitauli faʻasologa o le UTM.

Motugaafa: Fausia GA4 dashboards e siaki ai fa'amaufa'ailoga UTM ma fa'atinoga fa'alauiloa.

Sese Masani e Aloese ai

1. Ave'esea Parameter UTM

O le le mafai ona aofia ai faʻailoga UTM i au URL e mafai ona taʻitaʻia ai fefaʻatauaiga o loʻo faʻailogaina "Direct” i le GA4, natia le puna moni o au asiasi. O lenei mea sese e faʻalavelaveina ai lou gafatia e iloilo le aoga o au faʻasalalauga faʻasalalauga Instagram.

fofo: Fa'aoga i taimi uma meafaigaluega pei ole Google's Campaign URL Builder e fa'atupu ai UTM-tag URLs mo au fa'aupuga.

2. Fa'aigoa Fa'aigoaina ole UTM

faaaogaina igoa eseese mo le parameter tutusa (fa'ata'ita'iga, utm_source=Instagram vs. utm_source=instagram) e mafai ona vaevae au fa'amatalaga, e faigata ai ona fa'aputu ma au'ili'ili. GA4 fa'aogaina nei mea o ni puna'oa ma'oti, e mafua ai le fenumia'i.

fofo: Fa'ataga se fa'asalalauga fa'aigoa fa'aigoa la'ititi mo ta'iala uma a le UTM ma fa'amautinoa le usita'i i fa'asalalauga uma.

3. Le sa'o le Fa'atulagaina o URL

Le fa'atulagaina o URL, e pei o le misi o ampersands (&) i le va o tapulaʻa poʻo le faʻaogaina o igoa faʻailoga sese (faʻataʻitaʻiga, utm-source nai lo le utm_source), e mafai ona taofia le GA4 mai le faʻavasega saʻo o au faʻamatalaga UTM.

fofo: Fa'alua-sia'i au URL mo le syntax sa'o ma mafaufau e fa'ata'ita'i a'o le'i fa'apipi'iina ina ia mautinoa le sa'o o le siaki.

4. Fa'ato'a faigata UTM Parameters

E aofia ai le tele pe lavelave tele fa'amaufa'ailoga UTM e mafai ona fa'afaigata ona fa'amatala ma pulea au fa'amatalaga. Pi'imau i ta'iala taua e maua ai fa'amatalaga 'anoa i lau fa'atinoga fa'alauiloa.

fofo: Taulaʻi i le vaega autu UTM (utm_source, utm_medium, utm_campaign, utm_content) ma naʻo le faʻaopoopoina o faʻamaufaʻailoga faaopoopo pe a latou faʻaogaina se faʻamoemoega faʻapitoa.

5. Fa'aaogaina Parameter UTM i luga o So'oga i totonu

O le fa'aogaina o fa'amaufa'ailoga UTM i feso'ota'iga i totonu o lau 'upega tafa'ilagi e mafai toe tusi fa'amaumauga fa'apogai muamua, e o'o atu ai i fa'ailoga le sa'o ile GA4. O lenei faiga e mafai ona faʻalavelaveina le siakiina o femalagaiga a tagata faʻaoga ma le aoga o faʻasalalauga.

fofo: Fa'asao fa'amaufa'ailoga UTM mo feso'ota'iga i fafo e fa'atonu ai felauaiga i lau 'upega tafa'ilagi. Mo su'esu'ega i totonu, mafaufau e fa'aoga isi metotia e pei o le su'eina o mea tutupu po'o fua fa'aaganu'u.

E ala i le tausisia o nei faiga sili ona lelei ma aloese mai faʻalavelave masani, e mafai ona e faʻamautinoa o au faʻasologa UTM e maua ai faʻamatalaga saʻo ma taua i lau faʻasalalauga faʻasalalauga Instagram i totonu o GA4. Ole mea lea ole a mafai ai e oe ona fai fa'ai'uga fa'amanino ma fa'asili lelei au fuafuaga fa'atau.

iʻuga

UTM tapula'a ma GA4 o le duo sili mo le fa'asalalauga fa'asalalauga Instagram. O le taimi lava e fa'atulaga lelei ai, latou te tu'uina atu le fa'amalamalamaga i le mea e sau ai au fefa'ataua'iga, fa'afefea ona fa'atino au fa'asalalauga, ma o a ni suiga e te mana'omia e fa'aleleia ai le ROI.

Fa'asolo loa—fa'ailoga lau isi fa'asalalauga Instagram fa'atasi ma UTM, fa'atulaga au lipoti GA4, ma amata faia fa'ai'uga fa'amaumauga.