E faʻafefea ona faʻaogaina le taʻitaʻi maneta i LinkedIn Ad Campaigns?

LinkedIn ua le na'o se 'upega tafaʻilagi - o le #1 B2B taʻitaʻia faʻavae faʻavae, faʻaaogaina e le 96% o B2B maketi mo le tufatufaina atu o mea ma faʻatuatuaina e le au fai filifiliga i pisinisi uma. Faatasi ai ma le sili atu i le 1 piliona tagata faʻaoga ma faʻapitoa faʻamoemoega filifiliga e faʻavae i luga o igoa o galuega, alamanuia, ma le tele o kamupani, e ofoina atu se siosiomaga e le mafaatusalia mo le ausiaina o faʻamoemoega maualuga.

Ae o le pu'e lea: o le faia o fa'asalalauga LinkedIn e aunoa ma se maneta fa'amalosi e pei o le fagota e aunoa ma se maunu.

O faiga fa'aleaganu'u, e pei o fa'atauga tu'usa'o po'o fa'alauiloa oloa lautele, e masani ona pa'u i totonu o lenei fa'alapotopotoga fa'apolofesa. O tagata faʻatau B2B i aso nei e masalosalo, lofituina, ma puʻupuʻu taimi. Latou te manaʻomia mea faʻatau-muamua e maua ai lo latou faʻatuatuaina ae latou te leʻi tuʻuina atu a latou faʻamatalaga faʻafesoʻotaʻi pe tusi se telefoni faʻatau.

O i'ina e fai ai le eseesega uma o maneta ta'ita'i i fa'asalalauga fa'asalalauga LinkedIn.

O se maneta ta'ita'i lelei, e pei o se pepa pa'epa'e, lisi siaki, po'o se webinar fa'apitoa, e fai ma fa'aosofiaga malosi, e fa'aliliu ai tusi ta'ai pasi i ta'iala fa'apitoa. A fa'atasi ma LinkedIn's sa'o fa'atatauina ma ta'ita'i gen fomu, o nei maneta e mafai ona matua fa'aitiitia ai lau tau ile ta'ita'i ma fa'atelevave ai le malaga fa'atau.

I totonu o lenei taʻiala, matou te faʻaali atu ia te oe pe faʻapefea ona faʻaogaina maneta taʻitaʻi i LinkedIn faʻasalalauga faʻasalalauga faʻapitoa, ina ia mafai ona e tosina mai, faʻaoga, ma faʻaliliu lau au maimoa B2B lelei ma le mautinoa.

Aisea e taua ai le ta'ita'i maneta i LinkedIn Ad Campaigns?

Ua tulaʻi mai LinkedIn o se nofoaga autū mo le maketi B2B e le gata mo le vaʻaia o se faʻailoga ae mo tagata faʻapitoa foʻi. aufaʻatasiO le ā le mea e tulaga ese ai? O le fa'avae o le nofoaga lea o se aofia fa'apolofesa ma le naunauta'i e sailia ni malamalamaga i pisinisi, fofo, ma avanoa e fa'alautele ai a latou pisinisi. E le pei o isi fa'avae fa'asalalauga fa'aagafesootai e fa'ase'e fa'asamasamanoa ai tagata fa'aoga, o tagata fa'aoga LinkedIn e masani ona i ai i se mafaufau e faia ni fa'ai'uga, ma avea ai i latou ma tagata e sili atu ona talia ofo talafeagai.

Ae e oo lava i lenei tulaga lelei, o se faasalalauga tuusaʻo e talosagaina se demo poʻo se fonotaga e faigofie lava ona le amanaiaina, seivagana ua faʻapipiʻi ma se mafuaʻaga malosi e auai ai. O i'ina e i ai maneta ta'i LinkedIn fa'asalalauga fa'ailoga taualoa.

O le Psychology of Value Exchange

I se siosiomaga numera lolovaia i le pisapisao, gauai atu o se tupe. Afai e te manaʻo i se tasi e tuʻuina atu lona igoa, imeli, poʻo le igoa o le galuega, e tatau ona e ofoina atu se mea e taua moni i le taui. E ta'ua lea o le fesuiaiga o tau, ma ose mataupu faavae i tua atu o ta'iala fa'atupu ta'ita'i manuia uma.

O se malosi taʻitaʻia le magnet fa'aoga i mea tiga po'o sini a lau au maimoa ma ofoina atu se manumalo vave po'o se malamalamaaga fa'apitoa, pe o se lisi siaki, lipoti o pisinisi, free meafaigaluega, poʻo webinar. I luga o LinkedIn, lea o loʻo vaʻavaʻai ai le au fai filifiliga e tumau i luma o aga ma faʻamalieina a latou pisinisi, o lenei ituaiga o mea taua e mafai ona le mafai ona faʻafefe.

B2B Tagata Fa'atau Mana'omia Fofo - E le o Fa'atauga Fa'atau

Ua mou atu aso na pule ai le aapa atu malulu ma faatauga B2B faʻataulaga. O tagata fa'atau i aso nei e fai a latou su'esu'ega. O le to'atele e mana'o e fa'afeso'ota'i i mataupu tau a'oa'oga, e fa'atatau i vaifofo a'o le'i talanoa i se au fa'atau. LinkedIn ta'ita'i maneta e fetaui lelei ma lenei fa'amoemoe - ofo atu fesoasoani fesoasoani e fa'afesuia'i mo fa'amatalaga fa'afeso'ota'i, ma le fa'atupuina o se fa'ailoga maualalo i totonu o lau fa'atau fa'atau.

Pe o e tulimataʻia CMOs, HR ulu, poʻo IT pule, taʻitaʻia maneta i LinkedIn faʻasalalauga faʻasalalauga faʻatagaina oe e fausia le faʻalagolago, faʻaalia tomai, ma aoina taʻitaʻi agavaa - uma aʻo faʻaaloalogia le taimi ma le atamai o lau au maimoa.

Ituaiga o Maneta Ta'ita'i e sili ona aoga ile LinkedIn

E le o mea uma e faia tutusa pe a oʻo mai i le taʻitaʻia o maneta i faʻasalalauga faʻasalalauga LinkedIn. O maneta sili ona aoga o i latou ia e fetaui ma lau au maimoa i le mea o loʻo i ai i latou i le faiga o filifiliga, e ofoina atu le taua moni e fetaui ma o latou manaʻoga o iai nei. O loʻo i lalo le pito i luga o faʻataʻitaʻiga taʻitaʻi maneta formats i LinkedIn, faʻatasi ai ma le taimi ma le faʻaogaina.

1. Ebooks, Whitepapers, ma Lipoti Alamanuia

O nei puna'oa umi, fa'a'oa'oa fa'amalama e fetaui lelei mo le fa'alauiloa pito i luga o le faga. Latou te faʻatulagaina lau faʻailoga e avea o se taʻitaʻi mafaufau aʻo aʻoaʻoina lau au maimoa i tulaga tau alamanuia, luitau, ma fofo. O nei maneta taʻitaʻi e aoga lelei pe a fai o lau sini o le fausia o le faʻatuatuaina ma le pule faʻatasi ma se tagata faʻapolofesa, suʻesuʻe faʻataʻitaʻiga, aemaise lava i vaega e pei o tekinolosi, tupe, soifua maloloina, ma faufautua. O latou foi o se auala aoga e faʻamaonia ma iapifa'atatau i faiga fa'atupu fa'atupu ta'imua, fa'amautinoa o lo'o tumau ma talafeagai au mea.

faataitaiga:
“O le 2025 State of B2B Maketi Lipoti” or "E le mafai e Ofisa Sili o Pulega a le Cybersecurity Trends ona le amanaʻia."

2. Webinars ma Live Event Resitalaina

Webinars e lelei mo le ogatotonu o le faga faʻamau, e ofoina atu se poto masani e sili atu ona fegalegaleai ma tumu i le taua. Latou te faʻatagaina taʻitaʻiga faʻapitoa e faʻafesoʻotaʻi ma lau faʻailoga i le taimi moni, fai fesili, ma vaʻai i lou tomai i gaioiga. O le fa'alauiloaina o webinars e ala i fa'asalalauga LinkedIn e mafai fo'i ona fa'ateleina le auai mai galuega fa'atatau i galuega ma alamanuia.

Fautuaga Faa:
Fa'aoga LinkedIn Lead Gen Forms e fa'afaigofie ai le fa'agasologa o le lesitala sa'o i totonu ole tulaga.

3. Lisi Siaki, Fa'ata'ita'iga, ma Meafaigaluega

O nei puna'oa fa'atino e matua'i aulelei i tagata fa'apolofesa pisi e su'e vave manumalo. Pe o se “LinkedIn Ad Campaign Setup Checklist” po o se “Ala o Feso'ota'i Fa'amatalaga Kalena Fa'ata'ita'iga", e faigofie ona fa'aaoga ma fa'ao'o vave fa'aoga lelei mo tagata fa'alogo o lo'o malamalama i vaifofo ma su'esu'e mataalia auala fa'atino.

4. Free Tofotofoga, Fa'ata'ita'iga o Oloa, po'o Fa'atalanoaga

A'o e tulimata'ia ta'ita'i pito i lalo o le fa'alava o lo'o latalata i le faia o se fa'ai'uga fa'atau, ofo a free fa'ata'ita'iga, fa'ata'ita'iga fa'apitoa, po'o fa'atalanoaga e mafai ona avea ma maneta sili ona fa'auana. O nei ofo e fa'aitiitia ai fe'ese'esea'iga ma fa'ataga ai tagata fa'amoemoe e tofo muamua i au oloa po'o au'aunaga.

Sili mo:
Meafaigaluega SaaS, faʻatekonolosi faʻavae, auaunaga tau maketi, ma faufautua B2B.

Fa'aoga Fa'amatalaga: Fa'afetauia Maneta Ta'ita'i i Fa'asologa o Malaga Fa'atau

Fa'atauga o Malaga	Tulaga maneta sili ona lelei
Faalauiloa	Ebooks, pepa paʻepaʻe, lipoti o pisinisi
Iloiloga	Webinars, templates, toolkits, case study
faaiuga	Free faʻataʻitaʻiga, faʻataʻitaʻiga o oloa, faʻatalanoaga taʻitoʻatasi

E faʻafefea ona faʻaogaina maneta taʻitaʻi ma LinkedIn Ad Sini?

Ina ia maua le mea sili mai au matai taʻitaʻi i LinkedIn faʻasalalauga faʻasalalauga, e te manaʻomia le sili atu nai lo naʻo mea sili ona lelei-e te manaʻomia le fuafuaga saʻo. E amata i le filifilia o le faʻamoemoega faʻapolopolo talafeagai, faʻamalieina lau auala e puʻeina ai, ma aveese soʻo se pa puipui i le liua.

Filifilia o le Fa'aupuga Sa'o Fa'amoemoe

LinkedIn e ofoina atu le tele o faʻamoemoega faʻasalalauga, ae le o mea uma e lelei mo le gaosiga o taʻitaʻia. O le auala lenei e filifili ai:

• Taʻitaʻi:
  E fetaui lelei mo le fa'alauiloaina o punaoa e mafai ona la'u mai e pei o ebooks, webinars, po'o free tofotofoga e fa'aaoga ai LinkedIn Lead Gen Forms. O lenei fa'amoemoe e mafai ai e tagata fa'aoga ona tu'uina sa'o a latou fa'amatalaga i totonu ole feso'ota'iga LinkedIn, fa'atupuina se poto masani e leai ni fa'alavelave.
  
• Asiasi Upega Tafa'ilagi:
  Fa'aoga lenei mea pe a mana'omia e lau maneta ta'ita'i tagata fa'aoga e fa'aoga i mea o lo'o talimalo i luga o lau 'upega tafa'ilagi, pei o se meafaigaluega po'o se calculator fegalegaleai. E aoga lelei pe a fa'atulagaina lau itulau tulaueleele mo le liua maualuga ma lagolagoina le loloto o tala fa'ailoga.
  
• Faʻatagaga:
  Lelei mo le fausiaina o le malamalama ma le mafanafana o lau au maimoa. Fa'alauiloa mea e feso'ota'i ma le maneta ta'ita'i e pei o pou carousel po'o vitiō fa'aa'oa'oga e fa'ailoa ai le taua o le puna'oa a'o le'i tuleia se la'u mai po'o le fa'atumu o pepa.

O afea e Fa'aaoga ai LinkedIn Lead Gen Forms vs. Landing Pages?

O filifiliga uma e lua e iai o latou tulaga i se faʻasalalauga manuia. O le taimi lenei e faʻaaoga ai mea taʻitasi:

• Fa'aoga LinkedIn Lead Gen Forms pe a:
  
  • E te mana'o a telefoni feavea'i, poto fa'aletonu
    
  • E ono fa'atuai lau au maimoa e kiliki i fafo-platform
    
  • O lo'o e ofoina a maneta ta'i faigofie (fa'ata'ita'iga, ebook, lisi siaki, resitala webinar)
    
  • E te manaʻomia maualuga maualuga ma maualalo CPL (tau i le taʻitaʻi)
    
• Fa'aaoga itulau Fa'atula'i pe a:
  
  • O lau maneta ta'ita'i e mana'omia le fa'amatalaga po'o le tala fa'asolopito a'o le'i liua
    
  • E te manaʻo vaega feoaiga, fa'ata'ita'i le amio, po'o le fa'atau atu o ofo fa'aopoopo
    
  • O loʻo e faʻaaogaina faiga masani CRM galuega po'o le mana'omia fo'i lavelave fomu

Fautuaga e Fa'ateleina Fa'aliliuga Fa'amatalaga E aunoa ma le Fete'ena'i

• Fa'aitiiti fanua. Fesili mo na'o mea e te mana'omia: igoa, imeli, igoa kamupani, ma matafaioi e masani lava ona lava.
  
• Faatumu muamua pe a mafai. LinkedIn e otometi ona fa'atupuina fanua e fa'atatau i fa'amatalaga fa'amatalaga a tagata fa'aoga-fa'aoga lenei vaega mo lou manuia.
  
• Fausia se ulutala fa'amuamua manuia. Aua le na'o le fai atu "Download Our Guide"—fai mai "Maua le 7-Step LinkedIn Ad Checklist Faatuatuaina e B2B Marketers."
  
• Faʻaopoopo se faʻamatalaga puupuu. Fa'aaoga laina 1-2 e fa'amalosia ai le taua o lau maneta ta'i. Taulai i mea o le a maua e le tagata faʻaoga.
  
• Tulai vave. Fa'afeso'ota'i au fomu i lau CRM po'o imeli otometi e lafo vave le maneta ta'i ma amata fa'afailele.

Fa'atatau i le Aufaitau Sa'o mo Au Maneta Ta'ita'i ile LinkedIn Ad Campaigns

E oo lava i le maneta sili ona taua o le a pa'u i lalo pe a faaali atu i tagata sese. Manuia i maneta ta'i i totonu LinkedIn fa'asalalauga fa'asalalauga e fa'alagolago tele i le fa'atatau tonu, ma o filiga fa'alogo a LinkedIn ua fa'atulagaina fa'apitoa mo lena.

Fausia Tagata Fa'apitoa Fa'apitoa i le Fa'aaogāina o Su'ega Fa'aola a LinkedIn

O se tasi o le malosi sili o LinkedIn o lona tomai fa'apolofesa fa'atatauga. E mafai ona e fa'ailo i luga tonu po'o ai e te mana'o e o'o i ai e fa'atatau i fa'amatalaga moni a le tagata fa'aoga, ae le o manatu fa'atatau.

Filifiliga pito i luga e fa'aoga:

• Igoa Galuega & Galuega: O matafaioi fa'atatau e sili ona manuia mai lau maneta ta'ita'i. Mo se faʻataʻitaʻiga, o le B2B marketing toolkit atonu e lelei mo "Maketi Pule" poʻo "Demand Generation Leads."
  
• Alamanuia & Kamupani Tele: Fa'afetaui lau ofo i tulaga fa'apitoa (fa'ata'ita'iga, SaaS, Tupe, Soifua Maloloina) ma fua a le kamupani (fa'ata'ita'iga, SMB vs. Enterprise).
  
• Sinia & Aafiaga Galuega: Mana'o i tagata fai filifiliga? Filifili mo matafaioi "Faʻatonu," "VP," poʻo le "C-level". Manaomia tagata fa'aoga lima? Alu mo "Mid-Senior" polofesa.

Fa'aaoga le Retargeting e pu'e ai ta'ita'i mafanafana

E le o tagata uma e liliu i le pa'i muamua. O le mafuaaga lena e taua ai le toe faʻatulagaina i faʻasalalauga faʻasalalauga LinkedIn, aemaise lava pe a faʻaleleia le fiafia i se maneta taʻitaʻia.

E mafai ona e toe faʻatulagaina faʻavae i luga o:

• Vitiō faʻaaliga (fa'ata'ita'iga, matamata i le 25%+ o se ata vitiō fa'alauiloa maneta)
  
• Fa'asalalauga fa'asalalauga (fiafia, fa'amatalaga, po'o kiliki)
  
• Asiasi itulau tulaueleele (e ala i LinkedIn Insight Tag)
  

O le taimi lava e fegalegaleai ai se tasi ma lau faʻailoga, tulitatao ma se maneta taʻitaʻi talafeagai e faʻafeiloaʻi lo latou tulaga i totonu o le faʻailoga, e pei o se webinar valaʻaulia mo se tasi e faitau se blog poʻo se meafaigaluega faʻapitoa mo tagata asiasi itulau.

Fa'aaogā Fa'atagata Fa'atusa ma Fa'atusa

Ina ia faʻaleleia lau maneta taʻitaʻia i faʻasalalauga faʻasalalauga LinkedIn lelei, faʻaoga:

• Fa'alogo Fa'afetaui: La'u lisi mai lau CRM, tagata fai talafou, po'o tagata na auai ile webinar. LinkedIn o le a faʻafetaui nei mea ma latou talaaga mo faʻasalalauga faʻapitoa.
  
• Fa'afofoga Fa'atusa: LinkedIn su'esu'e lau au maimoa fa'atusa ma su'e tagata fou e iai uiga fa'atusa, e fesoasoani ia te oe e maua ai fa'amoemoega fou ae talafeagai.
  

Fausia Fa'ailoga Mata'utia LinkedIn Fa'afaigofie ma Predis.ai

E te mana'o e taofi le tusita'i LinkedIn anotusi e aunoa ma le fa'aaluina o itula e fa'atalanoa manatu ma fa'ata'ita'i? Predis.ai fesoasoani ia te oe e gaosia, mamanu, ma fa'atulaga pou LinkedIn maualuga-faaliliu fa'aogaina ole masini fa'aogaina ole AI. Mai fa'ailoga ta'avale e o'o atu i fa'aaliga fa'alauiloa, e mafai ona e fa'aliliuina lau mea fa'amanene ta'imua i ni fatuga fa'atosina e fetaui lelei ma au sini fa'alauiloa.

vala Faataua:

• AI fa'atupuina fa'amatalaga pou ma hashtags
  
• Fa'ailoga fa'ailoga, fa'amatagofie ata
  
• Fa'asologa o le fa'asologa o le Carousel mo le fa'amatalaina o tala
  
• Fa'atasi ma LinkedIn mo le fa'asalalau sa'o
  

faʻaaogā Predis.ai ina ia fa'aauau pea lau au maimoa ma fa'alautele le va'aia o au maneta ta'ita'i fa'atasi ai ma mea fa'apitoa fa'apolofesa - leai ni tomai fa'atusa e mana'omia.

Mafaufauga mulimuli

I le tulaga fa'atauva'a B2B i aso nei, o ta'ita'i maneta i fa'asalalauga fa'asalalauga LinkedIn e le o toe filifili, e taua. A fa'atinoina ma le fa'atatau, e mafai ona latou fa'aliliu tusi ta'avale fa'apitoa i ta'ita'i fa'apitoa e ala i le tu'uina atu o le tau fa'atatau mo le fa'alogo ma fa'afeso'ota'i fa'amatalaga.

Se'i toe fa'avave le mea na matou talanoaina:

• Aisea e taua ai maneta ta'ita'i — O le aufaitau maualuga a LinkedIn e sili ona tali atu i mataupu e foia ai faafitauli, ae le o le tuleia o le faatauina atu.
• Ituaiga e aoga - Mai tusi e tusi i webinars i free tofotofoga, o maneta sili ona lelei e fetaui ma oe Fuafuaga fa'atulagaina - Filifilia o le fa'amoemoe sa'o o le fa'aupuga ma le fa'aaogaina o Lead Gen Forms po'o itulau tulaueleele e mafai ona faia pe malepe ai au fa'ai'uga.
• Fa'amoemoe mo le manuia — O filiga fa'apitoa fa'apitoa, fa'asologa o fuafuaga, ma fa'alogo foliga e fa'aosoina ta'ita'i talafeagai i le fua.