{"id":89846,"date":"2026-10-24T23:30:55","date_gmt":"2026-10-25T06:30:55","guid":{"rendered":"https:\/\/predis.ai\/resources\/?p=89846"},"modified":"2026-10-27T06:07:11","modified_gmt":"2026-10-27T13:07:11","slug":"meta-ad-sizes","status":"publish","type":"post","link":"https:\/\/predis.ai\/resources\/meta-ad-sizes\/","title":{"rendered":"Meta Ad Sizes 2026: Facebook & Instagram Specs for Every Placement","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Here’s a number that makes sizing feel less like admin. In Meta’s own Reels ad guidance, 9:16 video ads with audio and key messages inside the safe zone had a 34.5% lower cost per result than image ads<\/a>. Shape and sound, plus where the text sits. That’s the whole difference.<\/p>\n\n\n\n

The problem is finding the right numbers. Meta ad sizes are spread across dozens of Ads Guide and Help Center pages, they change several times a year, and a surprising number of guides still quote sizes Meta stopped recommending.<\/p>\n\n\n\n

Get it wrong and the damage is quiet: a CTA hidden under the caption, or black bars around a square video in Reels. Sometimes it’s a logo sitting right where Instagram puts its like button.<\/p>\n\n\n\n

We checked every size and spec below against Meta’s pages.<\/p>\n\n\n\n

What are the Meta ad sizes for 2026?<\/p>

Meta now recommends three master sizes: 1440 x 1800 pixels (4:5) for Facebook and Instagram Feed, 1440 x 2560 pixels (9:16) for Stories and Reels, and 1440 x 1440 pixels (1:1) for carousels, Marketplace and search. The older 1080-wide versions of the same shapes still run as the recommended minimum.<\/p><\/div>\n\n\n\n

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Make product ads that look like your brand<\/p>\r\n

Static, video and UGC ads from one product page, in your brand colors.<\/p>\r\n <\/div>\r\n Start your trial<\/a>\r\n<\/div>\n\n\n\n

<\/span>Meta Ad Sizes at a Glance: The 3 Files You Need<\/span><\/h2>\n\n\n\n

Meta lists more than 20 placements. You don’t need 20 files.<\/p>\n\n\n\n

Three masters cover almost every Facebook and Instagram placement, as long as you export them at the 1440-pixel width Meta now recommends.<\/p>\n\n\n\n

Master file<\/th>Size<\/th>Aspect ratio<\/th>Covers<\/th><\/tr><\/thead>
Portrait<\/td>1440 x 1800<\/td>4:5<\/td>Facebook Feed, Instagram Feed images, Instagram Explore home<\/td><\/tr>
Vertical<\/td>1440 x 2560<\/td>9:16<\/td>Stories and Reels on both apps, Instagram Feed video, WhatsApp Status<\/td><\/tr>
Square<\/td>1440 x 1440<\/td>1:1<\/td>Carousels, Marketplace, search results, right column, in-stream<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n
\"Meta<\/figure>\n\n\n\n

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These Meta ad dimensions come straight from Meta’s Ads Guide<\/a>. The older 1080 x 1350, 1080 x 1920 and 1080 x 1080 sizes are the same shapes at lower resolution. They still clear Meta’s minimums, so Meta won’t reject your existing creative. New exports should go out at 1440 wide.<\/p>\n\n\n\n

These are ad sizes. Organic posts follow slightly different rules, covered in our social media image sizes guide<\/a>.<\/p>\n\n\n\n

One more rule before the tables. Upload each aspect ratio yourself. If you give Ads Manager a single file, it will crop, pad or stretch it to fit the other placements, and you lose control over what gets cut.<\/p>\n\n\n\n

<\/span>What Changed in Meta Ad Sizes and Placements in 2026<\/span><\/h2>\n\n\n\n

If your Meta ad sizes or Meta ad specs sheet is from last year, these are the updates that matter.<\/p>\n\n\n\n