{"id":62877,"date":"2025-05-20T13:25:00","date_gmt":"2025-05-20T20:25:00","guid":{"rendered":"https:\/\/predis.ai\/resources\/?p=62877"},"modified":"2025-05-21T00:27:15","modified_gmt":"2025-05-21T07:27:15","slug":"customer-reviews-as-instagram-story-highlights","status":"publish","type":"post","link":"https:\/\/predis.ai\/resources\/customer-reviews-as-instagram-story-highlights\/","title":{"rendered":"Feature Customer Reviews as Instagram Story Highlights!","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Your website or Google profile are no longer the only places where customers can see reviews.\u00a0 As a form of visual word-of-mouth that creates trust instantaneously, they have grown increasingly popular on Instagram.\u00a0The wonderful testimonials that you make into Story Highlights do not simply vanish after twenty-four hours; rather, they remain, leaving an impression on each and every new profile visitor.\u00a0This blog tutorial will walk you through the process of featuring customer reviews as story highlights, which will help you to increase your trustworthiness and increase the number of conversions you receive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Instagram_Story_Highlights\"><\/span><strong>What Are Instagram Story Highlights?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Story Highlights <\/strong>are handpicked collections of your past Instagram Stories that can be kept permanently on your profile. These highlights are not like the regular Stories as regular ones <strong>vanish after 24 hours<\/strong> unlike Highlights that stick around. This is what makes them perfect for showcasing any reviews\/ proofs of your happy customers, testimonials, success stories and whatever you want to show on your profile.<\/p>\n\n\n\n<p>You can consider the <strong>highlights as mini-albums<\/strong>. Each one can hold multiple Stories, neatly categorized with custom titles and covers that reflect your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Include Customer Reviews as Story Highlights?<\/h3>\n\n\n\n<p>Your<a href=\"https:\/\/predis.ai\/resources\/glossary\/target-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\"> target audience<\/a> is more likely to trust other people than ads.\u00a0That&#8217;s why <strong>customer reviews<\/strong> are so crucial.\u00a0Highlighting them increases their visibility and shelf life.\u00a0Here&#8217;s why it works.<\/p>\n\n\n\n<ul>\n<li>You earn <strong>instant credibility<\/strong>.\u00a0Reviews are social evidences, and are very important for converting hesitant visitors.<\/li>\n\n\n\n<li>Your content remains evergreen, that it, once published to Highlights, <strong>reviews work for you 24\/7.<\/strong><\/li>\n\n\n\n<li>This also leads to a<strong> higher engagement<\/strong>. Genuine stories from genuine consumers generate more interactions than slick promotions.<\/li>\n\n\n\n<li>Your target audience\/prospects can learn how others have profited from your product\/service, hence building trust.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-4a4bed1c\">\n<div class=\"gb-container gb-container-8de14988\">\n\n<p class=\"gb-headline gb-headline-5f59efbb gb-headline-text\"><strong>Sell More via Instagram \ud83d\udcb0<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-d4b20562 gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=ec-blog&amp;ob_type=c\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY FOR FREE<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-43ce749b hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008489.png\" alt=\"\" class=\"wp-image-51669\" width=\"331\" height=\"189\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008489.png 577w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008489-150x86.png 150w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Reviews_You_Can_Use_in_Highlights\"><\/span><strong>Types of Reviews You Can Use in Highlights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a lot of ways to collect and present customer reviews on Instagram as highlights. Below are some of the ways:<\/p>\n\n\n\n<ol>\n<li><strong>Screenshots<\/strong>: You can save screenshots of the users sharing a good review from the DMs, WhatsApp chats, Google reviews, or emails,<\/li>\n\n\n\n<li><strong>Video Testimonials<\/strong>: Raw or lightly edited videos add a human touch. Your customer&#8217;s raw review videos help to build trust.<\/li>\n\n\n\n<li><strong>Story Reposts<\/strong>: When customers tag you in their Stories, you can repost and save them.<\/li>\n\n\n\n<li><strong>Carousel Reviews<\/strong>: Use multiple slides to show detailed feedback or before-and-after comparisons.<\/li>\n\n\n\n<li><strong>Influencer Mentions<\/strong>: You can also repurpose shoutouts or collabs as review content.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Feature_Customer_Reviews_as_Story_Highlights\"><\/span><strong>How to Feature Customer Reviews as Story Highlights?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Step 1: Collect Your Best Reviews<\/strong><\/p>\n\n\n\n<ul>\n<li>Ask happy customers to share their thoughts, give <strong>feedback and reviews via DM, email, or review forms<\/strong>. <\/li>\n\n\n\n<li>Screenshot messages, gather video clips, or curate tagged stories. <\/li>\n\n\n\n<li>You can also categorize them by product, service, or campaign.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 2: Create Branded Instagram Stories<\/strong><\/p>\n\n\n\n<ul>\n<li>Use <a href=\"https:\/\/predis.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Predis AI,<\/a> Canva, InShot, or <a href=\"https:\/\/mojo-app.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mojo<\/a> to polish review photographs.\u00a0<\/li>\n\n\n\n<li>Use brand colours, readable<a href=\"https:\/\/predis.ai\/resources\/best-fonts-to-use-in-your-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"> typefaces<\/a>, and logos or icons.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38450-1-1024x957.png\" alt=\"stories as highlights\" class=\"wp-image-62919\" width=\"512\" height=\"479\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38450-1-1024x957.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38450-1-300x280.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38450-1-768x718.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38450-1-150x140.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38450-1.png 1103w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Example of adding a story as a Highlight<\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Step 3: Instagram Stories<\/strong><\/p>\n\n\n\n<ul>\n<li>Post each review slide as a Story.\u00a0<\/li>\n\n\n\n<li><strong>Adding stickers<\/strong>, captions, emoticons, or CTAs makes stories more engaging.\u00a0<\/li>\n\n\n\n<li>Put <a href=\"https:\/\/predis.ai\/resources\/closed-captions-instagram-reels\/\" target=\"_blank\" rel=\"noreferrer noopener\">subtitles on video<\/a> reviews for clarity.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 4: Highlight Stories<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Tap &#8220;Highlight<\/strong>&#8221; to add each Story to a Highlight after publishing.\u00a0<\/li>\n\n\n\n<li>You can label them \u201cClient Love,\u201d \u201cResults,\u201d or segment by product\/service.\u00a0 <\/li>\n\n\n\n<li>Use a <a href=\"https:\/\/predis.ai\/resources\/everything-you-need-to-know-about-instagram-highlights-cover\/\" target=\"_blank\" rel=\"noreferrer noopener\">consistent cover design<\/a> to help people remember your brand.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Using_Review_Highlights_to_Build_Trust\"><\/span><strong>Best Practices for Using Review Highlights to Build Trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Always Be Genuine<\/strong>:\u00a0Do not overly modify or filter reviews. Be honest with them.<\/li>\n\n\n\n<li><strong>Maintain a Regular Update<\/strong>:\u00a0In order to maintain your relevance, <strong>regularly update your Highlights<\/strong> with new testimonials.<\/li>\n\n\n\n<li><strong>Mix Media types<\/strong>:\u00a0Create a variety of content by combining text, videos, and images.<\/li>\n\n\n\n<li><strong>Add Context<\/strong>: Make use of captions to illustrate the narrative that lies behind each review.<\/li>\n\n\n\n<li><strong>Conclude with a CTA<\/strong>:\u00a0Encourage viewers in either sharing their own personal experiences or making a purchase.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-32dce167\">\n<div class=\"gb-container gb-container-1eaf0bc7\">\n\n<p class=\"gb-headline gb-headline-eb8d5cb7 gb-headline-text\"><strong>Stand Out on Instagram with AI Content \ud83c\udf1f<\/strong><\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-da0e51fb\">\n\n<a class=\"gb-button gb-button-1b38301a gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctains103\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Try Now<\/strong><\/a>\n\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creative_Ideas_for_Review-Based_Highlights\"><\/span><strong>Creative Ideas for Review-Based Highlights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Below are some of the creative ideas for highlights showcasing reviews:<\/p>\n\n\n\n<ul>\n<li>Before and after transformations <\/li>\n\n\n\n<li>&#8220;Client of the Month&#8221; highlights<\/li>\n\n\n\n<li>&#8220;Unfiltered Feedback&#8221; series.\u00a0 <\/li>\n\n\n\n<li>Local businesses will benefit greatly from the <strong>series of location-based reviews.<\/strong><\/li>\n\n\n\n<li>Celebrations of<strong> User Milestones<\/strong> (such as for the 100th order or the first year of service)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brands_That_Feature_Customer_Reviews_as_Story_Highlights\"><\/span><strong>Brands That Feature Customer Reviews as Story Highlights <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li><strong>Rhode:<\/strong> Their &#8220;Real results&#8221; Highlight features unfiltered before and after skin transformations of real people.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38456.png\" alt=\"rhode highlights example\" class=\"wp-image-62911\" width=\"362\" height=\"629\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38456.png 482w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38456-173x300.png 173w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38456-150x261.png 150w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ol start=\"2\">\n<li><strong>ClassPass:<\/strong> Uses review Highlights to show all about how exactly ClassPass work and what is it.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38457-1024x523.png\" alt=\"ClassPass highlights examples\" class=\"wp-image-62913\" width=\"768\" height=\"392\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38457-1024x523.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38457-300x153.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38457-768x392.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38457-150x77.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38457.png 1058w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ol start=\"3\">\n<li><strong>Wildcraft India:<\/strong> Reposts about its customer base and their experiences in a \u201c#cargolifefam\u201d Highlight, building outdoor community trust.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38456-1.png\" alt=\"Wildcraft India: highlights examples\" class=\"wp-image-62916\" width=\"385\" height=\"651\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38456-1.png 496w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38456-1-178x300.png 178w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38456-1-150x253.png 150w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>These brands keep their Highlights clean, engaging, and regularly updated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategies_for_Highlighting_Your_Review\"><\/span><strong>Strategies for Highlighting Your Review<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li>Add a link such as &#8220;See what our customers are saying!&#8221; into your bio.<\/li>\n\n\n\n<li>To direct your audience to your highlights, use posts or reels for promotion.<\/li>\n\n\n\n<li>When sharing your stories, use <strong>callout stickers<\/strong> such as &#8220;New!&#8221; or &#8220;See More.&#8221;<\/li>\n\n\n\n<li>Integrate into the website: Use the <a href=\"https:\/\/developers.facebook.com\/docs\/instagram-platform\/instagram-api-with-facebook-login\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram API<\/a> to easily embed Stories or include screenshots on your product pages or homepage.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_to_Make_the_Process_Easier\"><\/span><strong>Tools to Make the Process Easier<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Predis\u00a0AI<\/strong>: Arrange and plan, using AI to tell stories and produce highly engaging posts and reels.<\/li>\n\n\n\n<li><strong>Canva<\/strong>: Create highlight covers and story slides.<\/li>\n\n\n\n<li><strong>InShot <\/strong>or<strong> Mojo<\/strong>: Review videos and text that are animated<\/li>\n\n\n\n<li><strong>Typeform<\/strong> or <strong>Google Forms<\/strong>: Gather user reviews using these tools.<\/li>\n\n\n\n<li><strong>Instagram Insights<\/strong>:\u00a0Examine\u00a0and emphasize perspectives and interaction<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-e0b5325d\">\n<div class=\"gb-container gb-container-d12a1329\">\n\n<p class=\"gb-headline gb-headline-08e123ed gb-headline-text\"><strong>Dominate Instagram \ud83d\udd25<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-a4bd5bca gb-headline-text\"><strong>Boost Instagram output &amp; ROI effortlessly with AI<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-7f670804 gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctains106\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-7598209c\">\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008495-1.png\" alt=\"\" class=\"wp-image-52502\" width=\"292\" height=\"168\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008495-1.png 577w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008495-1-300x173.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008495-1-150x86.png 150w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid\"><\/span><strong>Common Mistakes to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Posting <strong>blurry or low-quality<\/strong> screenshots<\/li>\n\n\n\n<li>Sharing private DMs without permission<\/li>\n\n\n\n<li><strong>Ignoring highlight aesthetics<\/strong> or consistency<\/li>\n\n\n\n<li>Letting Highlights go stale or outdated<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Tip_Can_You_Rank_Your_Review_Highlights_on_Google\"><\/span><strong>SEO Tip: Can You Rank Your Review Highlights on Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Yes, indirectly! Take screenshots of your Story Highlights and feature them on your <strong>website\u2019s testimonial page<\/strong>. <\/li>\n\n\n\n<li>Add <strong>proper image alt-text<\/strong> and structured review schema. <\/li>\n\n\n\n<li>You can even <strong>create a dedicated blog post<\/strong> featuring your best Instagram reviews to boost search visibility.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram Story Highlights are more than just pretty circles\u2014they\u2019re powerful proof of trust. By turning customer reviews into Highlights, you\u2019re showcasing real results, building instant credibility, and nudging visitors closer to conversion. Don\u2019t let great feedback go to waste\u2014make it the star of your Instagram profile today!<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Your website or Google profile are no longer the only places where customers can see &#8230; <a title=\"Feature Customer Reviews as Instagram Story Highlights!\" class=\"read-more\" href=\"https:\/\/predis.ai\/resources\/customer-reviews-as-instagram-story-highlights\/\" aria-label=\"More on Feature Customer Reviews as Instagram Story Highlights!\">Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":62921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,26],"tags":[43,66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Feature Customer Reviews as 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