{"id":62820,"date":"2025-05-19T13:10:00","date_gmt":"2025-05-19T20:10:00","guid":{"rendered":"https:\/\/predis.ai\/resources\/?p=62820"},"modified":"2025-05-19T11:26:40","modified_gmt":"2025-05-19T18:26:40","slug":"swipe-up-link-stickers-instagram-stories","status":"publish","type":"post","link":"https:\/\/predis.ai\/resources\/swipe-up-link-stickers-instagram-stories\/","title":{"rendered":"How to Add Swipe-Up or Link Stickers to Instagram Stories?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Instagram has changed a lot since the beginning. The classic Swipe-Up feature no longer worked after August 2021, which was one of the biggest changes.\u00a0Instead Link Stickers, a more interesting, adaptable, and entertaining way to share links through Stories, took its place! Link Stickers can be a game-changer if you want to get more people to your site, get leads, or just share information. Let&#8217;s go over everything you need to know about this new tool in 2025, including how to use it well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Happened_to_Instagrams_Swipe-Up_Feature\"><\/span><strong>What Happened to Instagram\u2019s Swipe-Up Feature?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Until 2021, <strong>Instagram&#8217;s Swipe-Up feature<\/strong> allowed users with <strong>10K+ followers<\/strong> to add clickable links to their Stories. But on August 30, 2021, Instagram <strong>officially replaced<\/strong> Swipe-Up <strong><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/expanding-sharing-links-in-stories-to-everyone\" target=\"_blank\" rel=\"noreferrer noopener\">with Link Stickers.<\/a><\/strong><\/p>\n\n\n\n<p>Why? This is because of the following reasons:<\/p>\n\n\n\n<ul>\n<li>Link Stickers help to encourage more engagement (like replies and reactions)<\/li>\n\n\n\n<li>These stickers also <strong>offer flexible sticker placement<\/strong><\/li>\n\n\n\n<li>Allow customization of call-to-action (CTA) text<\/li>\n<\/ul>\n\n\n\n<p>This shift from swipe up to link stickers have opened up new creative possibilities for marketers and creators alike.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-714dec80\">\n<div class=\"gb-container gb-container-385331cf\">\n\n<p class=\"gb-headline gb-headline-069925b5 gb-headline-text\"><strong>Boost Your Insta Presence<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-78d78a15 gb-headline-text\"><strong>Boost ROI, save time, and create with AI<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-8df0bfcc gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctains104\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-a2a046cf hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized hide-on-mobile\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486.png\" alt=\"\" class=\"wp-image-51676\" width=\"340\" height=\"194\"\/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Can_Add_Link_Stickers_on_Instagram_Stories\"><\/span><strong>Who Can Add Link Stickers on Instagram Stories?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the past, link-sharing was <strong>limited<\/strong> to larger accounts. But that\u2019s no longer the case now.<\/p>\n\n\n\n<ul>\n<li>As of 2025, any Instagram account can use Link Stickers and no follower count restrictions are there.<\/li>\n\n\n\n<li>You just need to have an <strong>updated Instagram app<\/strong> with a standard, business, or <a href=\"https:\/\/help.instagram.com\/2358103564437429?helpref=faq_content\" target=\"_blank\" rel=\"noreferrer noopener\">creator account.<\/a><\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s good news: whether you&#8217;re a micro-influencer, or have a small business, or are just a casual user, Link Stickers are now accessible to everyone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_a_Link_Sticker_to_Instagram_Stories\"><\/span><strong>How to Add a Link Sticker to Instagram Stories?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adding a Link Sticker is very easy. Follow the below quick steps:<\/p>\n\n\n\n<p><strong>Step 1: Create or Upload Your Story<\/strong><\/p>\n\n\n\n<p>Take a fresh photo or video, or you can also upload the desired content from your gallery.<\/p>\n\n\n\n<p><strong>Step 2: Tap on the Sticker icon and choose &#8220;Link&#8221;<\/strong><\/p>\n\n\n\n<p>You need to look for the square smiley-face icon at the top of your screen, then tap on the &#8220;Link&#8221; sticker.<\/p>\n\n\n\n<p><strong>Step 3: Paste Your URL<\/strong><\/p>\n\n\n\n<p>You need to enter the full address of the web page that you want your users to visit.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38455-2-1024x600.png\" alt=\"How to Add a Link Sticker to Instagram Stories?\" class=\"wp-image-62843\" width=\"795\" height=\"466\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38455-2-1024x600.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38455-2-300x176.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38455-2-768x450.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38455-2-150x88.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/05\/Frame-38455-2.png 1218w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Step 4: Customize the CTA Text<\/strong><\/p>\n\n\n\n<p>You can also customize the CTA text for more clicks! Replace the generic text &#8220;Visit Link&#8221; with something more compelling like \u201cShop Now\u201d or \u201cGet Free Guide.\u201d<\/p>\n\n\n\n<p><strong>Step 5: Place the Link Sticker Where It&#8217;s Easily Tappable<\/strong><\/p>\n\n\n\n<p>You can either place it at the bottom of the screen or near your CTA text. You can also use arrows or GIFs pointing to the sticker to increase audience engagement.<\/p>\n\n\n\n<p><strong>Step 6: Publish Your Story<\/strong><\/p>\n\n\n\n<p>Hit \u201cYour Story,\u201d and you will be live!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_to_Maximize_Link_Sticker_Engagement\"><\/span><strong>Best Practices to Maximize Link Sticker Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you use Link Stickers correctly, they can make people really interested in your Story. Let&#8217;s see how to do it:<\/p>\n\n\n\n<ol>\n<li>You can <strong>add GIFs, Arrows, or &#8220;Tap Here&#8221;<\/strong> animations.\u00a0\n<ul>\n<li>Anchors like <strong>arrows and moving GIFs<\/strong> help people find your Link Sticker by drawing their attention to it.\u00a0<\/li>\n\n\n\n<li>These fun features make it more likely that people will see your link and click on it.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Track your URLs<\/strong> or use short URLs.\u00a0\n<ul>\n<li>Long URLs can look bad and drive people away.\u00a0<\/li>\n\n\n\n<li>When you want to make links look better, use <strong>URL shorteners<\/strong> like <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bitly <\/a>or <a href=\"https:\/\/predis.ai\/resources\/utms-to-track-instagram-ad-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">add UTM<\/a> settings to track traffic more accurately.\u00a0 <\/li>\n\n\n\n<li>In this way, you can keep an eye on how your Stories are doing.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Place stickers<\/strong> in a way that makes them <strong>easy to see<\/strong>.\u00a0 \n<ul>\n<li>Don&#8217;t put your Link Sticker near the top of the screen, where it will be hard to tap.\u00a0 <\/li>\n\n\n\n<li>Put it in the lower third or close to the main call to action in your Story so that it stands out and is easy to interact with.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Keep the <strong>story copy clear<\/strong> and focused on the <strong>call to action<\/strong>.\u00a0 \n<ul>\n<li>It&#8217;s always best to be clear.\u00a0It should be clear in the text of your Story what people will see if they click on the link, like a deal, a free resource, or special content.\u00a0 <\/li>\n\n\n\n<li>When you pair your Link Sticker with an interesting <a href=\"https:\/\/predis.ai\/free-ai-tools\/call-to-action-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">call to action (CTA),<\/a> more people will click on it.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Put up a teaser in the feed<\/strong> and save it to the highlights.\u00a0 \n<ul>\n<li>Posting a hint about your Story link on your Instagram feed will get people talking.\u00a0 <\/li>\n\n\n\n<li>Once the Story is over, save the link to it in your <a href=\"https:\/\/predis.ai\/resources\/instagram-story-highlights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Highlights<\/a> so that it can always be found by new users.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Innovative_Ways_for_using_Link_Stickers_to_Drive_Business_Growth\"><\/span><strong>Innovative Ways for using Link Stickers to Drive Business Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ready to elevate your brand?\u00a0 Discover some innovative applications:<\/p>\n\n\n\n<ol>\n<li><strong>Attract Visitors to Your Blogs<\/strong> or Landing Pages by <strong>using Link Stickers<\/strong> to guide your audience straight to your newest blog post, a lead generation landing page, or a service offering.\u00a0This enhances website traffic and strengthens your content marketing approach.<\/li>\n\n\n\n<li>Showcase your <strong>products and highlight exclusive discounts<\/strong>. For eCommerce store owners, it&#8217;s essential to link directly to product pages, exclusive discounts, or time-sensitive offers.\u00a0Link Stickers <strong>offer a smooth shopping journey<\/strong>, allowing users to stay on Instagram while they shop.<\/li>\n\n\n\n<li><strong>Promote Events<\/strong>, Webinars, or Live Sessions.\u00a0<strong>Highlight<\/strong> your <strong>upcoming webinars, workshops<\/strong>, or live streams by providing links to their registration or streaming pages.<\/li>\n\n\n\n<li>Attract Potential Clients with <strong>Complimentary <\/strong>or <strong>free resources<\/strong>.\u00a0Provide enticing<strong> freebies<\/strong> such as checklists, guides, or mini-courses in return for email subscriptions.\u00a0<\/li>\n\n\n\n<li><strong>Showcase your Videos, Podcasts, or Reels<\/strong>.\u00a0Attract an audience to your YouTube channel, Spotify podcast, or Instagram Reels.\u00a0<\/li>\n\n\n\n<li>Enhance your <strong>visibility <\/strong>with<strong> increased PR<\/strong> mentions and press features.\u00a0Provide <strong>links to media coverage<\/strong>, interviews, or press features.\u00a0This enhances trust and strengthens your <strong>brand&#8217;s authority.<\/strong><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-e0b5325d\">\n<div class=\"gb-container gb-container-d12a1329\">\n\n<p class=\"gb-headline gb-headline-08e123ed gb-headline-text\"><strong>Dominate Instagram \ud83d\udd25<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-a4bd5bca gb-headline-text\"><strong>Boost Instagram output &amp; ROI effortlessly with AI<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-7f670804 gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctains106\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-7598209c\">\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008495-1.png\" alt=\"\" class=\"wp-image-52502\" width=\"292\" height=\"168\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008495-1.png 577w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008495-1-300x173.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008495-1-150x86.png 150w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Track_Link_Sticker_Performance\"><\/span><strong>How to Track Link Sticker Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After adding link stickers, you also need to track their performance! Here\u2019s how you can do it:<\/p>\n\n\n\n<ol>\n<li>Use <a href=\"https:\/\/help.instagram.com\/788388387972460?helpref=faq_content\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Insights<\/a> (Stories tab): Check for taps and exits to measure the performance.<\/li>\n\n\n\n<li>Add <strong>UTM Parameters<\/strong> to Your Links: Track campaign data via Google Analytics.<\/li>\n\n\n\n<li>Monitor Traffic via <a href=\"https:\/\/developers.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>: Go to Acquisition > Social > Instagram.<\/li>\n\n\n\n<li>Track Clicks with <strong>Bitly<\/strong> or <a href=\"https:\/\/linktr.ee\/help\/en\/articles\/5434178-understanding-your-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Linktree Analytics<\/a>: Great for freelancers and creators using multi-links.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid_with_Link_Stickers\"><\/span><strong>Common Mistakes to Avoid with Link Stickers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avoid the below mistakes to make your Stories more effective:<\/p>\n\n\n\n<ul>\n<li>Using long or messy URLs<\/li>\n\n\n\n<li>Forgetting a clear call-to-action (CTA)<\/li>\n\n\n\n<li>Placing stickers too high or hidden<\/li>\n\n\n\n<li>Overcrowding your Story visuals<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQS\"><\/span><strong>FAQS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1747662111269\"><strong class=\"schema-faq-question\">1.<strong>What replaced the Instagram Swipe-Up feature?<\/strong><\/strong> <p class=\"schema-faq-answer\">Instagram replaced Swipe-Up with Link Stickers in August 2021.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1747662125618\"><strong class=\"schema-faq-question\">2.How to get swipe up on Instagram without 10k followers?<\/strong> <p class=\"schema-faq-answer\">Swipe up feature has been discontinued since Aug 2021, for all the users.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1747662186351\"><strong class=\"schema-faq-question\">3.<strong>Can I use Link Stickers without 10K followers?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, everyone can use them in 2025\u2014no minimum follower count needed.<br\/><\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Instagram has changed a lot since the beginning. The classic Swipe-Up feature no longer worked &#8230; <a title=\"How to Add Swipe-Up or Link Stickers to Instagram Stories?\" class=\"read-more\" href=\"https:\/\/predis.ai\/resources\/swipe-up-link-stickers-instagram-stories\/\" aria-label=\"More on How to Add Swipe-Up or Link Stickers to Instagram Stories?\">Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":62823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,26],"tags":[43,66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Add Swipe-Up or Link Stickers to Instagram Stories?<\/title>\n<meta name=\"description\" content=\"Learn how to add swipe-up or link stickers to Instagram Stories with our guide to boost engagement and track clicks, no 10K followers needed!\" \/>\n<meta name=\"robots\" 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