{"id":59642,"date":"2025-12-04T10:08:00","date_gmt":"2025-12-04T18:08:00","guid":{"rendered":"https:\/\/predis.ai\/resources\/?p=59642"},"modified":"2026-04-21T06:01:12","modified_gmt":"2026-04-21T13:01:12","slug":"optimise-instagram-ads","status":"publish","type":"post","link":"https:\/\/predis.ai\/resources\/optimise-instagram-ads\/","title":{"rendered":"7 Tips To Optimise Instagram Ads for Maximum Engagement","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Instagram ads are something that has become a crucial part of every brand\u2019s marketing strategy. With billions of active users, creators, and influencers actively catering to them, Instagram has become an ecosystem of its own. And it is vital, brands find their place in this. With many brands vying for the attention of your audience, Instagram ads are a godsend that can help you skyrocket your business (if used properly!). But, you have to know when it is working and when it is necessary to optimise Instagram ads.<\/p>\n\n\n\n<p>This is what we are tackling in this article. The subtle art of making Instagram ads your lead generation machine!<\/p>\n\n\n\n<p>Instagram is the third-most used social media platform, with 29% of users making purchases on it.<\/p>\n\n\n\n<p>Let that sink in!<\/p>\n\n\n\n<p>But if you really want to make the most of your ads and reach your goals, then you need to be able to know when and how to optimise your Instagram ads. Most of the time, we begin to address the issues in our ads when they make us lose money. But there are signs waaayyy before that indicate its descent. And this is how you identify them:<\/p>\n\n\n\n<ul>\n<li>You see a good number of people clicking and engaging with your ads, but they <strong>do not<\/strong> <strong>complete the ultimate CTR<\/strong> interaction (like signing up for your email newsletter).<\/li>\n\n\n\n<li>ROAS (Return on Ad Spend) has not shown a significant improvement and has hit a plateau.<\/li>\n\n\n\n<li>Since more people are clicking and not converting, your <strong>Cost Per Acquisition (CPA) has skyrocketed<\/strong>. This has started to affect your bottom line.<\/li>\n\n\n\n<li>Your ads are <strong>not getting enough engagement.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>If your current ad campaign is facing one or many of these issues, then it is time you optimise your Instagram ads.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-4a4bed1c\">\n<div class=\"gb-container gb-container-8de14988\">\n\n<p class=\"gb-headline gb-headline-5f59efbb gb-headline-text\"><strong>Sell More via Instagram \ud83d\udcb0<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-d4b20562 gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=ec-blog&amp;ob_type=c\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY FOR FREE<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-43ce749b hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008489.png\" alt=\"\" class=\"wp-image-51669\" width=\"331\" height=\"189\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008489.png 577w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008489-150x86.png 150w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Tips_To_Optimize_Your_Instagram_Ads\"><\/span><strong>7 Tips To Optimize Your Instagram Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Okay, you know your ad is not performing well, now what? How do you make it better? Here are 7 optimization tips that can help you start making your ad work better!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Collaborate with Influencers<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103300.png\" alt=\"Accor's Creator collaborated ad\" class=\"wp-image-59647\" width=\"347\" height=\"531\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103300.png 499w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103300-196x300.png 196w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103300-150x229.png 150w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Accor is a hospitality brand that wants to let people know about the benefits of being a part of their loyalty program.<\/p>\n\n\n\n<p>But instead of going the conventional route, where they shot numerous videos and made a glamorous edit, they did something different. They collaborated with an <strong>Influencer<\/strong>!<\/p>\n\n\n\n<p>Now the creator made a humorous video comparing the benefits provided to a loyalty member vs a non-member. And guess what, the results of the strategy was fabulous!<\/p>\n\n\n\n<p>Their ads had a 15.3 point lift in brand recall, attracted new customers, and improved their campaign metrics.<\/p>\n\n\n\n<p>You could do that too. And trust us, this strategy works even better with <strong>micro-influencers<\/strong> because of their stellar engagement rate and lower rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Try Meta Advantage<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103431.png\" alt=\"Meta Advantage used by Stage in their marketing strategy\" class=\"wp-image-59648\" width=\"321\" height=\"548\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103431.png 440w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103431-176x300.png 176w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103431-150x256.png 150w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>STAGE, an Indian subscription-based streaming provider, wanted to improve their app sign-ups. So what do they do? They naturally run ads.<\/p>\n\n\n\n<p>But their optimization process spanned a lot of time, and their operating costs were rising. They wanted to make the ads perfect for their audience and did not want to lose ad budget on experimentation. They needed a solution, and they needed it fast!<\/p>\n\n\n\n<p>The solution they opted for was<strong> Meta Advantage<\/strong>. Leveraging advanced AI and Machine learning techniques, Meta created Meta Advantage that can help your ads perform better.<\/p>\n\n\n\n<p>With this method to optimise Instagram ads, STAGE got 43% more subscription rates than from normal ads. And their cost per acquisition dropped by 19%<\/p>\n\n\n\n<p>This is a lesson for any beginner who wants to leverage the power of ads. If you have the option to use Meta Advantage, take advantage of it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Create and Enhance ads for all funnel stages<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103545.png\" alt=\"Deichmann's ad strategy for different funnels\" class=\"wp-image-59649\" width=\"309\" height=\"534\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103545.png 428w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103545-174x300.png 174w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103545-150x259.png 150w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Deichmann UK, a footwear brand, wanted its customers to be aware of their back-to-school offers. As a result, they ran their advertising campaigns through both traditional channels and Instagram.<\/p>\n\n\n\n<p>During ad campaign planning, they decided to<strong> run ads for all stages<\/strong> of their <a href=\"https:\/\/predis.ai\/resources\/instagram-ecommerce-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing funnel<\/a>: awareness, engagement, and sales. They targeted the respective set of people for their campaigns:<\/p>\n\n\n\n<ul>\n<li>For the awareness stage &#8211; showed to people 18 and over<\/li>\n\n\n\n<li>For the engagement stage &#8211; showed to parents and other relevant people<\/li>\n\n\n\n<li>For the sales stage &#8211; targeted towards people who have previously interacted with the ads.<\/li>\n<\/ul>\n\n\n\n<p>As a result, they witnessed a 2.9-point increase in purchase intent and an 8-point lift in brand recall.<\/p>\n\n\n\n<p>By <a href=\"https:\/\/predis.ai\/use-cases\/instagram-ad-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating an ad<\/a> for every stage of the funnel, you can even convert a cold audience. By showing an ad to the same people repeatedly, you <strong>improve brand recall and recognition<\/strong>.<\/p>\n\n\n\n<p>An additional advantage to this strategy is that you do not irritate your audience by continuously bombarding them with a similar set of ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Keep an eye on your competitor\u2019s ads<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"423\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103740-1024x423.png\" alt=\"Facebook ad library search of Nike\" class=\"wp-image-59650\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103740-1024x423.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103740-300x124.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103740-768x317.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103740-1536x634.png 1536w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103740-150x62.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-103740.png 1869w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Making mistakes is costly, which is why you need to learn from the mistakes of your competitors as well.&nbsp;<\/p>\n\n\n\n<p>Thankfully for us, Meta has a transparency policy that allows you to see the ads that are run by your competitors. You can view these ads in the <a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=active&amp;ad_type=political_and_issue_ads&amp;country=IN&amp;is_targeted_country=false&amp;media_type=all\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook Ad Library<\/a>. Although the <strong>ads library<\/strong> provides a lot of information, they do not show the performance metrics of those ads.<\/p>\n\n\n\n<p>But, there is a telltale sign that allows us to know an ad is performing well. If an ad is doing well, the advertiser will tend to let it run for a longer period. So, keep a lookout for the started running date.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Write a better ad copy<\/strong><\/h3>\n\n\n\n<p>Even experienced copywriters snag a hitch from time to time. And all of a sudden, you cannot write even a single relevant word.&nbsp;<\/p>\n\n\n\n<p>This is where the writing frameworks come in handy. Because sub-par copies in ads can make the whole ad go to waste. So, here are 2 popular frameworks that you can use to make your copy better:<\/p>\n\n\n\n<ul>\n<li><strong>PAS (Problem, Agitate, Solution)<\/strong> &#8211; Know what troubles your user? Use that Problem to agitate them and remind them how this problem is a big nuisance. Once you have established that, move on to the solution and position your product as the sole problem solver. Thus making your user think of your product as a necessity.<\/li>\n\n\n\n<li><strong>AIDA (Attention, Interest, Desire, Action)<\/strong> &#8211; If you are having trouble catching the attention of your audience, then this format is for you. The attention part is where you tell them a shocking fact or statistics that makes your audience stop in their tracks. Then interest them with relevant facts and gently guide them towards making the purchase or completing the conversion.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Try boosting your organic ads<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1008\" height=\"453\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-111547.png\" alt=\"Boost and optimize organic Instagram ads \" class=\"wp-image-59652\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-111547.png 1008w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-111547-300x135.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-111547-768x345.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-14-111547-150x67.png 150w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>If you are a newbie, then creating an ad campaign out of nowhere can feel out of reach to you. This is where boosting your organic posts can be of assistance.<\/p>\n\n\n\n<p>If you are looking to run an ad, then <strong>boost your posts<\/strong> that have performed well in the past. This way, you get a hang of the ropes, see the kind of people engaging with your ads, and get a grasp of the budget requirements.<\/p>\n\n\n\n<p>Although you cannot get access to advanced targeting techniques through this type of ad, it makes the whole process easy for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Monitor and maximize your performance<\/strong><\/h3>\n\n\n\n<p>Routinely <strong>check the performance <\/strong>of your Instagram ads and compare notes with the objectives you had before launching the ad. Did you make progress or not? If not, then it is time to refine and revise your ad strategy.<\/p>\n\n\n\n<p>Thankfully, this process has been made easy by the comprehensive analytics tools offered by Meta, such as <a href=\"https:\/\/predis.ai\/resources\/increase-online-sales-with-facebook-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads Manager<\/a> and Instagram insights. These tools give you a clear understanding of how your ads are performing and where you can improve.<\/p>\n\n\n\n<p>Some of the <strong>key metrics to focus on<\/strong> include:<\/p>\n\n\n\n<ul>\n<li><strong>Impressions<\/strong> \u2013 how many times your ad was displayed.<\/li>\n\n\n\n<li><strong>Reach<\/strong> \u2013 the total number of unique users who saw your ad.<\/li>\n\n\n\n<li><strong>Engagement<\/strong> \u2013 the total interactions (likes, comments, shares, saves, etc.).<\/li>\n\n\n\n<li><strong>CTR (Click-Through Rate)<\/strong> \u2013 how many people clicked on your ad after viewing it.<\/li>\n\n\n\n<li><strong>Conversion Rate<\/strong> \u2013 how many users completed your desired action (purchase, sign-up, etc.).<\/li>\n<\/ul>\n\n\n\n<p>By keeping track of these metrics,<strong> <\/strong>you can identify areas to improve, enhance performance, and maximise your return on ad spend (ROAS). Consistent monitoring ensures your Instagram ads stay effective and aligned with your goals.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-6fc20a6c\">\n<div class=\"gb-container gb-container-25148bdb\">\n\n<p class=\"gb-headline gb-headline-e0604bff gb-headline-text\"><strong><strong>Create Online Ad<\/strong>s with AI<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-35705261 gb-headline-text\"><strong><strong>Achieve Online Ad Success with an AI Ad<\/strong> Generator<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-fba74d71 gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctasm102\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-f11d0597\">\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008470-2.png\" alt=\"\" class=\"wp-image-51570\" width=\"285\" height=\"193\"\/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Boosting engagement in your ad can prove to be hard sometimes. But with a good copy and stunning visuals, you can improve your chances of standing out from the noise and making your brand known.<\/p>\n\n\n\n<p>To get there, you need to start with a creative and aesthetic ad. Gone are the days when you have to be a design pro or a wizard editor to achieve such ads. With Predis AI&#8217;s, <a href=\"https:\/\/predis.ai\/\">free AI ad generator<\/a>, you can create stunning, visually pleasing ads within a matter of seconds with or without design experience.<\/p>\n\n\n\n<p>You can even manage, schedule, and collaborate with your peers through the same platform. So, what are you waiting for? <a href=\"https:\/\/app.predis.ai\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up<\/a> for your free account today to find out why Predis AI is preferred by top creators around the world!<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Instagram ads are something that has become a crucial part of every brand\u2019s marketing strategy. &#8230; <a title=\"7 Tips To Optimise Instagram Ads for Maximum Engagement\" class=\"read-more\" href=\"https:\/\/predis.ai\/resources\/optimise-instagram-ads\/\" aria-label=\"More on 7 Tips To Optimise Instagram Ads for Maximum Engagement\">Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":58676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[133,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Tips To Optimise Instagram Ads for Maximum Engagement<\/title>\n<meta name=\"description\" content=\"Instagram ads not performing well? 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Here are 7 strategies to optimise your Instagram ads and boost performance!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/predis.ai\/resources\/optimise-instagram-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Media Marketing, Ads, Videos | Predis.ai Blogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/predisAI\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-04T18:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T13:01:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/04\/img_1-16.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanmay Ratnaparkhe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PredisAI\" \/>\n<meta name=\"twitter:site\" content=\"@PredisAI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanmay Ratnaparkhe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/predis.ai\/resources\/optimise-instagram-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/predis.ai\/resources\/optimise-instagram-ads\/\"},\"author\":{\"name\":\"Tanmay Ratnaparkhe\",\"@id\":\"https:\/\/predis.ai\/resources\/#\/schema\/person\/1d3012532330d3e2547759177fabf636\"},\"headline\":\"7 Tips To Optimise Instagram Ads for Maximum Engagement\",\"datePublished\":\"2025-12-04T18:08:00+00:00\",\"dateModified\":\"2026-04-21T13:01:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/predis.ai\/resources\/optimise-instagram-ads\/\"},\"wordCount\":1528,\"publisher\":{\"@id\":\"https:\/\/predis.ai\/resources\/#organization\"},\"articleSection\":[\"Ads\",\"Instagram\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/predis.ai\/resources\/optimise-instagram-ads\/\",\"url\":\"https:\/\/predis.ai\/resources\/optimise-instagram-ads\/\",\"name\":\"7 Tips To Optimise Instagram Ads for Maximum Engagement\",\"isPartOf\":{\"@id\":\"https:\/\/predis.ai\/resources\/#website\"},\"datePublished\":\"2025-12-04T18:08:00+00:00\",\"dateModified\":\"2026-04-21T13:01:12+00:00\",\"description\":\"Instagram ads not performing well? 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