{"id":50245,"date":"2026-02-09T16:37:00","date_gmt":"2026-02-10T00:37:00","guid":{"rendered":"https:\/\/predis.ai\/resources\/?p=50245"},"modified":"2026-02-10T05:11:49","modified_gmt":"2026-02-10T13:11:49","slug":"instagram-ad-size","status":"publish","type":"post","link":"https:\/\/predis.ai\/resources\/instagram-ad-size\/","title":{"rendered":"Instagram Ad Size &#8211; The Ultimate Guide","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Instagram has managed to capture the hearts and attention of a billion users worldwide. Marketers have jumped through hoops to capture this attention and reach over <a href=\"https:\/\/wearesocial.com\/us\/blog\/2022\/10\/the-global-state-of-digital-in-october-2022\/#:~:text=Internet%20users%20increased%20by%203.5,internet%20penetration%20to%2063.5%20percent.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">22%<\/a> of the world population. With heavy competition to bring their brands to the attention of users, you need every advantage you can get your hands on. And that starts with knowing the technical aspects of ad making. So in this article, we will dive deep into the types of Instagram ad and their size requirements.<\/p>\n\n\n\n<p>So, let us begin!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Ad_Types_and_their_Specs\"><\/span><strong>Instagram Ad Types and their Specs:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many types of Instagram ad sizes that you can choose to advertise your products. The ad you choose totally depends on your strategy and the nature of your ad content. So, go through this list to find one that will work for you!<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\" style=\"font-size:15px\"><table class=\"has-contrast-color has-text-color has-background\" style=\"background:linear-gradient(270deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%)\"><tbody><tr><td><strong>Categories<\/strong><\/td><td><strong>Type<\/strong><\/td><td><strong>Resolution<\/strong><\/td><td>Ratio<\/td><td><strong>Size<\/strong><\/td><td><strong>File<\/strong><\/td><\/tr><tr><td><strong>1. Vide<\/strong>o Ads<\/td><td>Video<\/td><td>1080 x 1080<\/td><td>4:5<\/td><td>30 GB<\/td><td>MP4,MOV<\/td><\/tr><tr><td><strong>2. Reel Ads<\/strong><\/td><td>Video<\/td><td>500 x 888<\/td><td>9:16<\/td><td>4 GB<br><\/td><td>MP4, MOV<\/td><\/tr><tr><td><strong>3. Stories Ads<\/strong><\/td><td>Image<\/td><td>1080 x 1080<\/td><td>9:16<\/td><td>30 MB<\/td><td>JPG, PNG<\/td><\/tr><tr><td><\/td><td>Video<\/td><td>1080 x 1920<\/td><td>9:16\/4:5<\/td><td>4 GB<\/td><td>MP4,MOV<\/td><\/tr><tr><td><strong>4. Slideshow Ads<\/strong><\/td><td>Image<\/td><td>1080 x 1080<\/td><td>1:1<\/td><td>&#8211;<\/td><td>MP3, WAV, FLAC, OGG<\/td><\/tr><tr><td><strong>5. Carousel Ads<\/strong><\/td><td>Image<\/td><td>1080 x 1080<\/td><td>1:1<\/td><td>30 MB<\/td><td>JPG, PNG<\/td><\/tr><tr><td><strong>6. Single Image Ads<\/strong><\/td><td>Landscape<\/td><td>1200 x 628<\/td><td>1.9:1<\/td><td>30 MB<\/td><td>JPG,PNG<\/td><\/tr><tr><td><\/td><td>Square<\/td><td>1080 x 1080<\/td><td>1:1<\/td><td>30 MB<\/td><td>JPG, PNG<\/td><\/tr><tr><td><\/td><td>Vertical<\/td><td>600 x 750<\/td><td>4:5<\/td><td>30 MB<\/td><td>JPG, PNG<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Instagram Ads Dimensions<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Instagram Feed Ads<\/strong><\/h3>\n\n\n\n<p>Instagram Feed ads are a great way to capture and retain your audience&#8217;s attention. Because in these types of ads, the only thing on the user\u2019s screen will be your content. Instagram suggests you have a square dimension for these kinds of ads. So let us get down to the specs of it.<\/p>\n\n\n\n<ul>\n<li><strong>Minimum resolution:<\/strong> 1080 x 1080 px, 1080 x 1350 px (4:5, portrait)<\/li>\n\n\n\n<li><strong>Aspect ratio:<\/strong> 1:1, 4:5 (Portrait)<\/li>\n\n\n\n<li><strong>Maximum video length:<\/strong> 60 seconds<\/li>\n\n\n\n<li><strong>Maximum video size:<\/strong> 4 GB<\/li>\n\n\n\n<li><strong>Video Formats:<\/strong> MP4, MOV, or GIF<\/li>\n\n\n\n<li><strong>Image formats: <\/strong>JPG or PNG<\/li>\n\n\n\n<li><strong>Maximum Image File Size:<\/strong> 30 MB<\/li>\n\n\n\n<li><strong>Maximum video file size:<\/strong> 4 GB<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-4a4bed1c\">\n<div class=\"gb-container gb-container-8de14988\">\n\n<p class=\"gb-headline gb-headline-5f59efbb gb-headline-text\"><strong>Sell More via Instagram \ud83d\udcb0<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-d4b20562 gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=ec-blog&amp;ob_type=c\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY FOR FREE<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-43ce749b hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008489.png\" alt=\"\" class=\"wp-image-51669\" width=\"331\" height=\"189\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008489.png 577w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008489-150x86.png 150w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Instagram Stories Ads<\/strong><\/h3>\n\n\n\n<p>Let us start by letting you know this. Instagram Stories ads are skippable and have to be within 10 seconds. Because if it exceeds 10 seconds, then the user has to click on a \u201cKeep watching\u201d button.<\/p>\n\n\n\n<p>All these are indications that the best way to make the most of your story ads is by putting your best foot forward.&nbsp;<\/p>\n\n\n\n<p>But if you do manage to get the user&#8217;s attention, you can drive them straight to your Instagram shop.<\/p>\n\n\n\n<p>So, use a dynamic type of ad with stop-motions and live-action videos to retain your audience&#8217;s attention. Use an innovative CTA to make sure that your audience interacts with your ad by swiping up. The Instagram Story ad size dimensions are:<\/p>\n\n\n\n<ul>\n<li><strong>Minimum resolution:<\/strong> 1080 x 1920 px<\/li>\n\n\n\n<li><strong>Aspect ratio:<\/strong> 9:16<\/li>\n\n\n\n<li><strong>Maximum video length:<\/strong> 60 minutes<\/li>\n\n\n\n<li><strong>Maximum video size:<\/strong> 4 GB<\/li>\n\n\n\n<li><strong>Maximum Image size:<\/strong> 30 MB<\/li>\n\n\n\n<li><strong>Video Formats:<\/strong> MP4, MOV or GIF<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.25.27-AM-509x1024.jpeg\" alt=\"Instagram story ad\" class=\"wp-image-50262\" width=\"228\" height=\"460\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.25.27-AM-509x1024.jpeg 509w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.25.27-AM-149x300.jpeg 149w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.25.27-AM-150x302.jpeg 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.25.27-AM.jpeg 720w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Carousel Ads<\/strong><\/h3>\n\n\n\n<p>If you have multiple products in your inventory that need to be displayed in a single ad, then Carousel ads are your best bet.<\/p>\n\n\n\n<p>With carousel ads, you can display up to 10 images or videos in an ad. And it comes with a CTA that allows people to interact with your ad. Carousel ads are proven to have a track record of getting conversions that are higher than the average rate. So, this is a good choice for your business.<\/p>\n\n\n\n<p>The best size for Instagram Carousel ads is as follows:<\/p>\n\n\n\n<ul>\n<li><strong>Minimum resolution:<\/strong> 1080 x 1080 px<\/li>\n\n\n\n<li><strong>Aspect ratio:<\/strong> 1:1<\/li>\n\n\n\n<li><strong>Maximum video length:<\/strong> 60 seconds<\/li>\n\n\n\n<li><strong>Maximum video size: <\/strong>4 GB<\/li>\n\n\n\n<li><strong>Maximum Image size:<\/strong> 30 MB<\/li>\n\n\n\n<li><strong>Video Formats:<\/strong> MP4, MOV<\/li>\n\n\n\n<li><strong>Image Formats:<\/strong> JPG, PNG<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.08-AM-1-542x1024.jpeg\" alt=\"Instagram carousel ad\" class=\"wp-image-50250\" width=\"212\" height=\"401\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.08-AM-1-542x1024.jpeg 542w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.08-AM-1-159x300.jpeg 159w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.08-AM-1-150x284.jpeg 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.08-AM-1.jpeg 720w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Slideshow ads<\/strong><\/h3>\n\n\n\n<p>Slideshow ads are very similar to carousel ads, with the added advantage that you do not have to swipe to get to the next image. Each image swipes on its own, making it into a seamless transition, almost like a video. Each image lasts for about 50 seconds, which is ample time to display your product.<\/p>\n\n\n\n<p>Instagram ad sizes for Slideshows are as follows:<\/p>\n\n\n\n<ul>\n<li><strong>Minimum resolution: <\/strong>1080 x 1080 px<\/li>\n\n\n\n<li><strong>Aspect ratio:<\/strong> 1:1<\/li>\n\n\n\n<li><strong>Image duration: <\/strong>up to 50 seconds per image<\/li>\n\n\n\n<li><strong>Image Formats: <\/strong>JPG, PNG<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Explore ads<\/strong><\/h3>\n\n\n\n<p>The For You Page or the Explore page is where the users gain access to content and creators they do not follow yet. When you place your ads here, you ensure that your content reaches a wider set of audience. This also means that the ad content needs to be Top of the Funnel kind of content, or else it might not relate to your viewers.<\/p>\n\n\n\n<p>The ad sizes for Instagram for the Explore section are as follows:<\/p>\n\n\n\n<ul>\n<li><strong>Minimum resolution:<\/strong> 1080 x 1080 px<\/li>\n\n\n\n<li><strong>Aspect ratio: <\/strong>9:16<\/li>\n\n\n\n<li><strong>Maximum video length:<\/strong> 1-60 minutes<\/li>\n\n\n\n<li><strong>Maximum video size:<\/strong> 4 GB<\/li>\n\n\n\n<li><strong>Maximum File size:<\/strong> 30 MB<\/li>\n\n\n\n<li><strong>Video Formats:<\/strong> MP4, MOV, GIF<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.29.54-AM-627x1024.jpeg\" alt=\"Instagram Explore ad\" class=\"wp-image-50263\" width=\"223\" height=\"364\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.29.54-AM-627x1024.jpeg 627w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.29.54-AM-184x300.jpeg 184w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.29.54-AM-150x245.jpeg 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.29.54-AM.jpeg 720w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Reels Ads<\/strong><\/h3>\n\n\n\n<p>Getting to place your ads in the form of short-form video content and also get to take up the viewer\u2019s whole screen? This must be some advertiser&#8217;s dream come true!<\/p>\n\n\n\n<p>Reels, an Instagram version of TikTok, has gained popularity ever since it was introduced. And, now you can create ads as reels too.<\/p>\n\n\n\n<p>You can either make an ad that will directly go live on Reels, or you can partner up with Instagram Influencers to make branded content. Either way, it is a great way of gaining traction and improving brand awareness.<\/p>\n\n\n\n<p>However, when <a href=\"https:\/\/predis.ai\/use-cases\/instagram-ad-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating ads<\/a> for reels, keep in mind not use licensed music, product tags, and effects. And finally, keep your reels short and sweet.<\/p>\n\n\n\n<ul>\n<li><strong>Minimum resolution:<\/strong> At least 500 x 888 px<\/li>\n\n\n\n<li><strong>Aspect ratio:<\/strong> 9:16<\/li>\n\n\n\n<li><strong>Maximum video length:<\/strong> 15 minutes<\/li>\n\n\n\n<li><strong>Maximum video size:<\/strong> 4 GB<\/li>\n\n\n\n<li><strong>Video Formats:<\/strong> MP4, MOV<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.33.38-AM-538x1024.jpeg\" alt=\"Instagram reels ad\" class=\"wp-image-50265\" width=\"209\" height=\"398\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.33.38-AM-538x1024.jpeg 538w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.33.38-AM-158x300.jpeg 158w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.33.38-AM-150x286.jpeg 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-11.33.38-AM.jpeg 720w\" sizes=\"(max-width: 209px) 100vw, 209px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Shopping Ads<\/strong><\/h3>\n\n\n\n<p>Shopping ads help the user to make in-app purchases without venturing into third-party apps. This ensures a smooth and easy conversion process that encourages people to make a purchase.&nbsp;<\/p>\n\n\n\n<p>You can use images from your product catalog, and pair them with nice audio and a good CTA that will prompt users to buy.<\/p>\n\n\n\n<ul>\n<li><strong>Minimum resolution:<\/strong> 1080 x 1080 px<\/li>\n\n\n\n<li><strong>Aspect ratio:<\/strong> 4:5<\/li>\n\n\n\n<li><strong>Maximum video length:<\/strong> 60 minutes<\/li>\n\n\n\n<li><strong>Maximum video size:<\/strong> 4 GB<\/li>\n\n\n\n<li><strong>Video Formats:<\/strong> MP4, MOV, GIF<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Collection Ads<\/strong><\/h3>\n\n\n\n<p>Collection Ads are similar to Carousel Ads. This Collection ad has a cover image that will be displayed large, accompanied by small images of the rest at the bottom. Whereas, in carousel ads, you have to physically swipe to see the images. This ad allows you to watch all the images on one screen.<\/p>\n\n\n\n<ul>\n<li><strong>Minimum resolution:<\/strong> 1080 x 1080 px<\/li>\n\n\n\n<li><strong>Aspect ratio:<\/strong> 1:1<\/li>\n\n\n\n<li><strong>Maximum video size:<\/strong> 4 GB<\/li>\n\n\n\n<li><strong>Maximum Image size:<\/strong> 30 MB<\/li>\n\n\n\n<li><strong>Video Formats:<\/strong> MP4, MOV, GIF<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.07-AM-2-540x1024.jpeg\" alt=\"Instagram collection ads\" class=\"wp-image-50264\" width=\"221\" height=\"418\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.07-AM-2-540x1024.jpeg 540w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.07-AM-2-158x300.jpeg 158w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.07-AM-2-150x285.jpeg 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/WhatsApp-Image-2025-02-10-at-10.09.07-AM-2.jpeg 720w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Are_Ad_Sizes_Important\"><\/span><strong>Why Are Ad Sizes Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Having a well-performing ad on Instagram can bring you clients left, right, and center. One of the most important steps in ensuring your ad becomes a success is by keeping its sizes accurate. So, here is a breakdown of why you need to consider ad sizes when making Instagram ads:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Compatibility Issues:<\/strong><\/h3>\n\n\n\n<p>This is one of the major reasons why you should maintain ad sizes. Because if you don\u2019t, Facebook might reject your ads and hinder you from getting conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Quality Assurance:<\/strong><\/h3>\n\n\n\n<p>If your ads are not created in the proper dimensions, then your ads might look stretched or constricted. A QA specialist ensures that all ads meet the required specifications by following <a href=\"https:\/\/www.tatvasoft.com\/outsourcing\/2021\/07\/quality-assurance-best-practices.html\" target=\"_blank\" rel=\"noreferrer noopener\">qa best practices<\/a> so they appear visually appealing and professional. And we do not have to tell you what happens when your ad is not visually appealing, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Improve chances of success:<\/strong><\/h3>\n\n\n\n<p>You are going to be spending a good amount of money and lots of time making these ads. The least you can do is check all the boxes so that you give your ad every chance for it to succeed. After all, we do not want our ads to fail because we did not make them the right size.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-c679b4ad\">\n<div class=\"gb-container gb-container-bad708c3\">\n\n<p class=\"gb-headline gb-headline-a38ab17f gb-headline-text\"><strong>Transform Your Video Ads \u26a1\ufe0f<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-3ef27ef1 gb-headline-text\"><strong>Create Compelling Video Ads Quickly with AI<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-cd56c486 gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctasm104\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-6a39fb9b hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008470-2.png\" alt=\"\" class=\"wp-image-51570\" width=\"279\" height=\"181\"\/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_For_Creating_Instagram_Ads\"><\/span><strong>Best Practices For Creating Instagram Ads:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What other boxes can you check to make sure you maximize your chances of running a successful Instagram Ads campaign? Here is a list for you to get started on:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Figure out your Target Audience<\/strong><\/h3>\n\n\n\n<p>If you have ever looked at Facebook Targeting Metrics, you know how extensive the settings are. So, if you have your target audience figured out, then Facebook Ads Manager equips you with all the tools you need to target only them. Making sure you reach only the relevant people helps you spend your budget where it matters.<\/p>\n\n\n\n<p>So, the next time you run an ad, think about who you are running it for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Pull out All Plugs<\/strong><\/h3>\n\n\n\n<p>When it comes to ads, there is no scope for you to cut corners. This is where you go all out, creativity side and budget side too. So, when creating ads, get inspiration, use your best images and the best copy, and put it together for an extraordinary ad.<\/p>\n\n\n\n<p>Remember, ads are your first touch with your audience. And first impressions need to be your best impressions, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Storytelling approach<\/strong><\/h3>\n\n\n\n<p>A good ad is not an ad that flashes Buy Now everywhere. It is an ad that tells a compelling story, which eventually leads to a purchase. That is how your ad should work, too.\u00a0<\/p>\n\n\n\n<p>Tell your audience the kind of solution that you have. How your product can help eradicate their problem. And then eventually make them understand why your product is a must-have for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Add CTAs<\/strong><\/h3>\n\n\n\n<p>Why do we add CTAs?&nbsp;<\/p>\n\n\n\n<p>Because, without CTAs, the audience will see your ad and move on. They do not know how to proceed or what to expect. But when you give them a clear-cut way to proceed with the transaction or contact your business, then chances are they might.\u00a0<\/p>\n\n\n\n<p>If a user is intrigued with your product, and your ad has a <a href=\"https:\/\/predis.ai\/resources\/call-to-action-ideas-for-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">good CTA<\/a> that gives them direction, then they are bound to interact with you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Use high-quality images<\/strong><\/h3>\n\n\n\n<p>To ensure your images get the attention it deserves, you need to use high-quality ones. These kinds of images make the ad look sharp, professional, and clear across different devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Conduct A\/B testing<\/strong><\/h3>\n\n\n\n<p>When you test different ad variations simultaneously, you can find ones that best appeal to your audience. You can test different components of an ad, like headline, CTA, images, and so on, in this method.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Choose video ads<\/strong><\/h3>\n\n\n\n<p>When in doubt, choose video ads always because they are highly engaging and can retain the attention of the audience for a longer period. Make videos while ensuring they are mobile optimized and of a duration less than 15 seconds, so it does not get boring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Use the right aspect ratio<\/strong><\/h3>\n\n\n\n<p>When you use an incorrect aspect ratio, your image tends to get stretched or cropped, which can disrupt user experience. So maintain the right aspect ratio to ensure your video gets displayed as you intended.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Stick to File size limits<\/strong><\/h3>\n\n\n\n<p>When uploading your ads, stick to file size limits and make sure the ad size is as small as possible. If your ads become larger in size, then it can lead to slow loading times and can even risk rejection.<\/p>\n\n\n<div class=\"gb-container gb-container-2b692240\">\n<div class=\"gb-container gb-container-e2cd9413\">\n\n<p class=\"gb-headline gb-headline-6534baad gb-headline-text\"><strong>Improve Instagram ROI \u26a1\ufe0f<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-0342a21f gb-headline-text\"><strong>Save time and create at scale with AI<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-a5bcd31b gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctains105\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-66016f7f hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized hide-on-mobile\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486.png\" alt=\"\" class=\"wp-image-51676\" width=\"349\" height=\"200\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486.png 577w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486-300x173.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486-150x86.png 150w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By following the appropriate Instagram Ad guidelines and good design practices, you are well set to make your Instagram Ad go live. Now, whether your ad will bring you the desired results depends on many factors. Adjusting these factors and making it a success is a work in progress and requires you to do a lot of guesswork and A\/B testing.<\/p>\n\n\n\n<p>Fortunately, you can take the guesswork out of your ad design process with <a href=\"https:\/\/predis.ai\/use-cases\/instagram-ad-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Predis AI<\/a>. We have custom-made templates for you to choose from, or you can leverage our AI-generative capabilities and get your ad design done.<\/p>\n\n\n\n<p>With the design concerns out of the way, you can focus on other aspects and get your ads to success in half the time. So, <a href=\"https:\/\/app.predis.ai\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">sign up<\/a> today and get started with your Instagram Ad!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><strong>FAQ:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1770715035232\"><strong class=\"schema-faq-question\">1. What is the best video format for Instagram ads?<\/strong> <p class=\"schema-faq-answer\">Some of the video formats suitable for Instagram ads include MP4, MOV, and GIF.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770715672962\"><strong class=\"schema-faq-question\">2. What is the video length limit for Instagram ads?<\/strong> <p class=\"schema-faq-answer\">The video length limit for Instagram ads is 60 seconds. But for Instagram Reels, it can be upto 15 minutes. But for the best results, always keep it short and sweet to keep your audience engaged.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Instagram has managed to capture the hearts and attention of a billion users worldwide. Marketers &#8230; <a title=\"Instagram Ad Size &#8211; The Ultimate Guide\" class=\"read-more\" href=\"https:\/\/predis.ai\/resources\/instagram-ad-size\/\" aria-label=\"More on Instagram Ad Size &#8211; The Ultimate Guide\">Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":50266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Ad Size - The Ultimate Guide<\/title>\n<meta name=\"description\" content=\"Wondering what your Instagram ad size should be? 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Here is an ultimate guide on ad specs that you need to follow!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/predis.ai\/resources\/instagram-ad-size\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Media Marketing, Ads, Videos | Predis.ai Blogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/predisAI\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T00:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T13:11:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/img_1-1-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanmay Ratnaparkhe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PredisAI\" \/>\n<meta name=\"twitter:site\" content=\"@PredisAI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanmay Ratnaparkhe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/predis.ai\/resources\/instagram-ad-size\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/predis.ai\/resources\/instagram-ad-size\/\"},\"author\":{\"name\":\"Tanmay Ratnaparkhe\",\"@id\":\"https:\/\/predis.ai\/resources\/#\/schema\/person\/5ecb50a90f202c0f66d082c6f0972d52\"},\"headline\":\"Instagram Ad Size &#8211; The Ultimate Guide\",\"datePublished\":\"2026-02-10T00:37:00+00:00\",\"dateModified\":\"2026-02-10T13:11:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/predis.ai\/resources\/instagram-ad-size\/\"},\"wordCount\":2038,\"publisher\":{\"@id\":\"https:\/\/predis.ai\/resources\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/predis.ai\/resources\/instagram-ad-size\/\",\"url\":\"https:\/\/predis.ai\/resources\/instagram-ad-size\/\",\"name\":\"Instagram Ad Size - The Ultimate Guide\",\"isPartOf\":{\"@id\":\"https:\/\/predis.ai\/resources\/#website\"},\"datePublished\":\"2026-02-10T00:37:00+00:00\",\"dateModified\":\"2026-02-10T13:11:49+00:00\",\"description\":\"Wondering what your Instagram ad size should be? 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