{"id":49571,"date":"2025-01-30T10:27:11","date_gmt":"2025-01-30T18:27:11","guid":{"rendered":"https:\/\/predis.ai\/resources\/?p=49571"},"modified":"2025-05-13T05:56:56","modified_gmt":"2025-05-13T12:56:56","slug":"instagram-insights","status":"publish","type":"post","link":"https:\/\/predis.ai\/resources\/instagram-insights\/","title":{"rendered":"How To Use Instagram Post Insights?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>What is the number one cardinal rule of marketing? It is to always track and measure your performance. To know exactly what works and what does not. And your Instagram strategy needs to be kept in check as well. But thankfully, you do not have to venture out to find the numbers to see if your tactics are working. You can just look at your Instagram Insights, so here is a complete guide on how you can use this to your advantage!<\/p>\n\n\n\n<p>So, how do you view insights on Instagram? Let\u2019s find out!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_an_Instagram_Post_Insight_and_Why_is_it_Important\"><\/span><strong>What is an Instagram Post Insight and Why is it Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you put a post up on your Instagram, your audience view and interact with it. Some posts do well and some do not. Although you can say what works or not by simply glancing, the numbers behind the posts cement your observations.<\/p>\n\n\n\n<p>By analyzing your interactions, you know which posts work well with your audience and you can audit your strategy to include more of them. With constant improvement, your strategy can be fail-proof.<\/p>\n\n\n\n<p>A small heads-up, Instagram post insights are available only for business accounts and can be viewed only through a phone. If you have a personal account, you can <a href=\"https:\/\/predis.ai\/resources\/how-to-turn-off-business-account-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">convert it into a business account<\/a> and then view the insights for the posts that you put up after that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_View_Insights_on_Instagram\"><\/span><strong>How to View Insights on Instagram?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To access the Instagram Insights of your business account, follow these steps:<\/p>\n\n\n\n<ul>\n<li>Click on the <strong>Profile<\/strong> button in the bottom right corner.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1-16.png\" alt=\"Click profile button\" class=\"wp-image-49576\" width=\"474\" height=\"61\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1-16.png 1019w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1-16-300x39.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1-16-768x100.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1-16-150x20.png 150w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Select the <strong>Hamburger button<\/strong> in the top left corner of your profile.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-15-507x1024.png\" alt=\"Select the hamburger option\" class=\"wp-image-49577\" width=\"271\" height=\"547\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-15-507x1024.png 507w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-15-149x300.png 149w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-15-768x1550.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-15-761x1536.png 761w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-15-150x303.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-15.png 770w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Click the \u201c<strong>Insights <\/strong>\u201c option under the For Professionals section.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-11-507x1024.png\" alt=\"Instagram Insights option\" class=\"wp-image-49578\" width=\"278\" height=\"562\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-11-507x1024.png 507w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-11-149x300.png 149w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-11-768x1550.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-11-761x1536.png 761w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-11-1015x2048.png 1015w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-11-150x303.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-11.png 1086w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Select the time duration for which you want to analyze your posts and you are good to go.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-12-507x1024.png\" alt=\"Setting date to analyze insights\" class=\"wp-image-49581\" width=\"282\" height=\"570\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-12-507x1024.png 507w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-12-149x300.png 149w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-12-768x1551.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-12-761x1536.png 761w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-12-1014x2048.png 1014w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-12-150x303.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-12.png 1281w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_See_Insights_on_Instagram_for_a_Specific_Post\"><\/span><strong>How To See Insights on Instagram for a Specific Post?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can use the above method to find out the Insights of your whole account. Instagram also offers a way in which you can analyze the Insights of a specific post. Let us go through how you can access them:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Accessing Instagram Post Insights<\/strong><\/h3>\n\n\n\n<ul>\n<li>First, navigate to your profile and click on the post that you want to view insights for.<\/li>\n\n\n\n<li>You can select the &#8220;<strong>View Insights<\/strong>&#8221; button under the post or you can click on the <strong>three dots<\/strong> in the top right of the post.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"262\" height=\"531\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1-18.png\" alt=\"View insights option for post\" class=\"wp-image-49583\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1-18.png 262w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1-18-148x300.png 148w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1-18-150x304.png 150w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>There will be a pop-up with many options, out of which select the \u201c<strong>View Insights<\/strong>\u201d one.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"262\" height=\"531\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-16.png\" alt=\"View Insights button\" class=\"wp-image-49584\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-16.png 262w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-16-148x300.png 148w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-16-150x304.png 150w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Your post insights screen will come up with the total number of likes, comments, shares, and saves your post got. You can also see the views and profile activity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Accessing Instagram Reel Insights<\/strong><\/h3>\n\n\n\n<ul>\n<li>Navigate to your profile and find the reel that you want to analyze.<\/li>\n\n\n\n<li>Select the <strong>three dots<\/strong> on the top of the reel.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"262\" height=\"531\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-12.png\" alt=\"Reel Insights\" class=\"wp-image-49585\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-12.png 262w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-12-148x300.png 148w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-12-150x304.png 150w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>There will be a pop-up in which you will see the \u201c<strong>View Insights<\/strong>\u201d option.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"262\" height=\"531\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-13.png\" alt=\"View Insights for a reel\" class=\"wp-image-49586\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-13.png 262w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-13-148x300.png 148w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-13-150x304.png 150w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>On clicking this option, you will be able to see the insights, everything from comments and shares to profile activity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Accessing Live Instagram Story Insights<\/strong><\/h3>\n\n\n\n<ul>\n<li>Select your profile button on the top left corner of your home page on Instagram.<\/li>\n\n\n\n<li>Scroll up on the story and you will be able to see the people who have seen your story and liked it.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Accessing Expired Instagram Story Insights<\/strong><\/h3>\n\n\n\n<ul>\n<li>Navigate to your profile and select the <strong>hamburger icon<\/strong> in the top right corner.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-17-507x1024.png\" alt=\"Navigating to story insights\" class=\"wp-image-49587\" width=\"261\" height=\"526\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-17-507x1024.png 507w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-17-149x300.png 149w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-17-768x1550.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-17-761x1536.png 761w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-17-150x303.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-2-17.png 770w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Select the \u201c<strong>Insights<\/strong>\u201d option under the For Professionals section.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-3-13-507x1024.png\" alt=\"Settings in Instagram\" class=\"wp-image-49588\" width=\"265\" height=\"537\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Under the Content You Shared option, click the \u201c<strong>See all<\/strong>\u201d button.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-14-507x1024.png\" alt=\"Instagram Insights tab\" class=\"wp-image-49589\" width=\"265\" height=\"533\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-14-149x300.png 149w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-4-14-150x303.png 150w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>In the top left corner, there is a button that says \u201cAll\u201d which you can select and turn into \u201cStories\u201d. You can also select the time duration for which you want to analyze. After this, you will get a list of stories from that period, which you can analyze.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_use_Instagram_Post_Insights_to_your_Advantage\"><\/span><strong>How to use Instagram Post Insights to your Advantage?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is pretty easy to get access to Instagram Post Insights, but what you do with it is an entirely different story altogether. Here are <strong>five ways<\/strong> in which you can get the maximum benefit out of this feature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Find the type of content that garners the most engagement<\/strong><\/h3>\n\n\n\n<p>This is extremely crucial information that is needed to make your social media strategy, a stellar one. Knowing what to post, when to post, and how to present it can make all the difference.&nbsp;<\/p>\n\n\n\n<p>Having access to Instagram Insights facilitates you to have the information that you need for this.&nbsp;<\/p>\n\n\n\n<p>When you click on a specific post in the Content You Shared section, you will be able to see the kind of engagement that post got. The number of likes, comments, and saves that post received.<\/p>\n\n\n\n<p>When you cross-reference this with other post insights, you can find content that performed well and <a href=\"https:\/\/predis.ai\/resources\/increase-instagram-reach\/\" target=\"_blank\" rel=\"noreferrer noopener\">improved reach<\/a>.<\/p>\n\n\n\n<p>Equipped with this information, you can create more posts that are well-received by your audience and thus improve your engagement.<\/p>\n\n\n<div class=\"gb-container gb-container-714dec80\">\n<div class=\"gb-container gb-container-385331cf\">\n\n<p class=\"gb-headline gb-headline-069925b5 gb-headline-text\"><strong>Boost Your Insta Presence<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-78d78a15 gb-headline-text\"><strong>Boost ROI, save time, and create with AI<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-8df0bfcc gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctains104\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-a2a046cf hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized hide-on-mobile\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486.png\" alt=\"\" class=\"wp-image-51676\" width=\"340\" height=\"194\"\/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Grow your Followers through Insights<\/strong><\/h3>\n\n\n\n<p>When analyzing a post\u2019s insights, you can get another couple of information such as Follows and Profile visits. Follows in this case, means the number of follows that a particular post helps you achieve. And profile visits, in this case, mean the number of people who visit your profile after seeing that particular post.<\/p>\n\n\n\n<p>If a particular post manages to get you lots of profile visits and follows, then it is a clear indication that that is a topic of interest for your audience.<\/p>\n\n\n\n<p>Now what do you do with this information? You make more content similar to this and elevate your follower count.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Detail By Demographic<\/strong><\/h3>\n\n\n\n<p>Insights offer you deep-dive information about the demographic that interacts most with your profile. If your business does not focus on that particular location, then you have a new area of improvement to focus on.<\/p>\n\n\n\n<p>Based on the insights, you can target specific users by setting up <a href=\"https:\/\/predis.ai\/auto-post-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">auto-publishing on Instagram<\/a> for effective posting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Identify Content for Paid Marketing<\/strong><\/h3>\n\n\n\n<p>When content performs great in organic marketing, then it is bound to work well in paid advertisements too. Choosing content from your organic feed itself helps you to pick content that already works.<\/p>\n\n\n\n<p>This can help you take the guessing game out of your paid advertising and start converting from day one.&nbsp;<\/p>\n\n\n\n<p>After all, <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/#advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">50% of people<\/a> become more interested in a brand after they see an ad for it on Instagram. So, you want to put your best content forward, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Impact of Algorithm shift<\/strong><\/h3>\n\n\n\n<p>Just when you think you have nailed your social media strategy, Instagram goes ahead and changes the algorithm. And the cat and mouse game begins again, with you figuring out how to weather through this new update.<\/p>\n\n\n\n<p>But thankfully, this does not have to be a guessing game. With Instagram Insights, you can visualize how the algorithm is hitting your current strategy. If there is no big hit, you can move ahead. If you are seeing a bad impact, then you can curate a new strategy, adapt, and roll with it.<\/p>\n\n\n<div class=\"gb-container gb-container-2b692240\">\n<div class=\"gb-container gb-container-e2cd9413\">\n\n<p class=\"gb-headline gb-headline-6534baad gb-headline-text\"><strong>Improve Instagram ROI \u26a1\ufe0f<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-0342a21f gb-headline-text\"><strong>Save time and create at scale with AI<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-a5bcd31b gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctains105\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-66016f7f hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized hide-on-mobile\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486.png\" alt=\"\" class=\"wp-image-51676\" width=\"349\" height=\"200\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486.png 577w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486-300x173.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008486-150x86.png 150w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Insights_%E2%80%93_Metrics_You_Need_to_Monitor\"><\/span><strong>Instagram Insights &#8211; Metrics You Need to Monitor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When used properly, Instagram Insights can be a powerful tool that will help you uncover a lot of valuable data. Here are some metrics that you can track to get this information:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Accounts Reached<\/strong><\/h3>\n\n\n\n<p>As the name suggests, accounts reached gives you the details on the number of unique accounts that have seen your post at least once. But in the case of reels, they do not have to watch the whole reel. They can just catch a glance and will be added to this number.<\/p>\n\n\n\n<p>This number will be split up into a pie chart of followers and non-followers so you know how many new people your content attracted.<\/p>\n\n\n\n<p>When your post reaches 100 people, you can unlock demographic, age, and gender data as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Accounts Engaged<\/strong><\/h3>\n\n\n\n<p>This metric indicates the number of people who have interacted with your post through a like, share, comment, or save. This number too is drilled down into followers and non-followers.<\/p>\n\n\n\n<p>When your business account reaches 100 followers, you can unlock additional details about your account such as:<\/p>\n\n\n\n<ul>\n<li>The growth trend of your account over a period.<\/li>\n\n\n\n<li>The age, gender, and demographic of the audience that engages with you.<\/li>\n\n\n\n<li>The time your audience is most active.<\/li>\n<\/ul>\n\n\n\n<p>Note: If you find any metric that you do not understand, you can click the \u201ci\u201d button on the top right of your insights to get the meaning of the particular metric.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media is a landscape that is volatile with audiences who are always on the lookout for the next shining star with their waning attention spans. To make sure you beat all these odds and come out glowing, you need to have a well-thought-out strategy that works to your advantage and grows your brand.<\/p>\n\n\n\n<p>The first step in doing that is to know how to see Instagram Insights, analyze, and find areas that work and areas that are a work in progress. Once you have all this data, now it is time to <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly9wcmVkaXMuYWkvc29jaWFsLW1lZGlhLXBvc3QtZ2VuZXJhdG9yLw==\" href=\"https:\/\/predis.ai\/ai-social-media-post-generator\" target=\"_blank\" rel=\"noreferrer noopener\">create quality content<\/a> that engages your audience.<\/p>\n\n\n\n<p>With Predis AI, the content creation process can be made hassle-free. With our AI capabilities, you can generate a post in a matter of seconds. Or, with our ready-made templates, you can get hands-on and create posts that you want with ease.<\/p>\n\n\n\n<p>With a couple of clicks, you can create, schedule, post, and monitor the performance of your posts in one platform. So sign up with <a href=\"https:\/\/predis.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Predis AI<\/a> today and automate your social media!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><strong>FAQ:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1738497583751\"><strong class=\"schema-faq-question\">1. What are Instagram Post Insights?<\/strong> <p class=\"schema-faq-answer\">Instagram post insights is a business account feature that is offered for Free within the Instagram app itself. Here you can get a sense of the kind of interactions and engagement your business is receiving from your audience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738497596181\"><strong class=\"schema-faq-question\">2. How to check Instagram Insights?<\/strong> <p class=\"schema-faq-answer\">To find Instagram Insights, follow these steps:<br\/>1. Navigate to your profile and click the hamburger icon in the top right corner.<br\/>2. Click the \u201cInsights \u201c option under the For Professionals section.<br\/>3. Select the time duration for which you want to analyze your posts and you are good to go.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738497666556\"><strong class=\"schema-faq-question\">3. What does \u201cProfile Activity\u201d mean in the Insights section?<\/strong> <p class=\"schema-faq-answer\">Profile activity is the number of people who visited your profile after viewing that particular post.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738497687802\"><strong class=\"schema-faq-question\">4. How can I use Instagram Insights to improve my content strategy?<\/strong> <p class=\"schema-faq-answer\">With Instagram Insights you get:<br\/>1. The ability to know which posts are getting engagement and which are not.<br\/>2. The demographics, gender, and age groups your audience is coming from.<br\/>3. The time when your audience is most active on the platform.<br\/>4. The kind of content that will work best for paid advertisements.<br\/>With this information, you will be able to audit your strategy meaningful and get effective results.<\/p> <\/div> <\/div>\n\n\n\n<p><strong>Related Content<\/strong>,<\/p>\n\n\n\n<p>40 <a href=\"https:\/\/predis.ai\/resources\/instagram-hacks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hacks to Grow Your Instagram<\/a> Fast &amp; Engage More!<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>What is the number one cardinal rule of marketing? It is to always track and &#8230; <a title=\"How To Use Instagram Post Insights?\" class=\"read-more\" href=\"https:\/\/predis.ai\/resources\/instagram-insights\/\" aria-label=\"More on How To Use Instagram Post Insights?\">Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":57072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Instagram Post Insights?<\/title>\n<meta name=\"description\" content=\"Struggling to understand the Instagram Insights section? Look further! 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