{"id":34422,"date":"2025-08-18T10:23:00","date_gmt":"2025-08-18T17:23:00","guid":{"rendered":"https:\/\/predis.ai\/resources\/?p=34422"},"modified":"2026-04-17T13:14:10","modified_gmt":"2026-04-17T20:14:10","slug":"linkedin-video-ad-specifications","status":"publish","type":"post","link":"https:\/\/predis.ai\/resources\/linkedin-video-ad-specifications\/","title":{"rendered":"LinkedIn Video Ad Specifications Guide","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Did you know that the video advertising market is poised to reach a whopping&nbsp;<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/video-advertising\/worldwide\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$191.3 billion<\/a>&nbsp;by 2024? The video ad market is on a steady rise and shows no signs of slowing down.&nbsp;LinkedIn video ads are already showing potential for completing advertisers&#8217; toolsets. They provide a very active medium to target professionals and enterprises, using&nbsp;LinkedIn&#8217;s large pool of users and requisite segmentation features.<\/p>\n\n\n\n<p>To meet these standards,&nbsp;<a href=\"https:\/\/predis.ai\/resources\/linkedin-banner-ad-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn&nbsp;<\/a>has set strict guidelines for the requirements of the video ads to be posted on the platform. Such&nbsp;<strong>LinkedIn video ad specifications<\/strong>&nbsp;and rules help control the quality and compatibility of the video material with the devices and platforms used, as well as increase the appreciation of the viewers of the platform.<\/p>\n\n\n\n<p>Here&#8217;s everything you need to know about&nbsp;<strong>LinkedIn video ad specifications<\/strong>&nbsp;for ad designs, technical aspects, text, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_Specifications_for_LinkedIn_Video_Ads\"><\/span><strong>Design Specifications for LinkedIn Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LinkedIn has been very specific about the design specifications for the LinkedIn video ads. That said, this does not restrict your artistic and innovative capabilities. These&nbsp;<strong>LinkedIn video ad specifications&nbsp;<\/strong>lay down a foundation to make the user experience more cohesive and smooth.&nbsp;<\/p>\n\n\n\n<p>The basic&nbsp;<strong>LinkedIn video ad specifications<\/strong>&nbsp;regarding the design of the ads are as follows:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Design Aspect<\/strong><\/td><td><strong>Specification<\/strong><\/td><\/tr><tr><td><strong>Video File Type<\/strong><\/td><td>MP4<\/td><\/tr><tr><td><strong>Video Sound Format<\/strong><\/td><td>AAC or MPEG4<\/td><\/tr><tr><td><strong>Recommended Frame Rate<\/strong><\/td><td>30 frames per second<\/td><\/tr><tr><td><strong>Custom Thumbnail<\/strong><\/td><td>Optional but recommended<\/td><\/tr><tr><td><strong>Ratio<\/strong><\/td><td>4:5 (vertical; 0.8)9:16 (vertical; 0.57)16:9 (landscape; 1.78)1:1 (square; 1.0)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Video File Type<\/strong><\/h3>\n\n\n\n<p>As pointed out above, following certain design rules makes&nbsp;<a href=\"https:\/\/predis.ai\/resources\/the-ultimate-linkedin-ads-guide-for-2024-a-beginners-blueprint\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;video advertisements perform well among the intended audience. As per&nbsp;<strong>LinkedIn video ad specifications<\/strong>, the preferred video format should be MP4, as it can be played across a wide variety of devices and appears to maintain good quality in transition.&nbsp;<\/p>\n\n\n\n<p>MP4 refers to MPEG-4 Part 14, a digital media container usually used to store videos and audio, though it may also store other information such as subtitles and images. With&nbsp;<a href=\"https:\/\/predis.ai\/integrations\/predis-for-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Predis.ai&#8217;s<\/a>&nbsp;AI-based LinkedIn video maker, you can effortlessly create videos in the perfect format for LinkedIn and save a significant amount of time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Video Sound Format<\/strong><\/h3>\n\n\n\n<p>For video sound,&nbsp;<strong>LinkedIn video ad specifications<\/strong>&nbsp;recommend using either AAC or MPEG-4 formats, which deliver clear and efficient audio compression.<\/p>\n\n\n\n<ul>\n<li><strong>Advanced Audio Coding:<\/strong>&nbsp;Advanced Audio Coding, or AAC, is a standardized procedure for lossy compression and encoding digital sound. The AAC format has&nbsp;fairly high compression ratios, which means that the files will be compressed very efficiently.&nbsp;Thus, it can generate a significantly smaller file size while at the same time delivering incredibly clear sound.&nbsp;<\/li>\n\n\n\n<li><strong>MPEG-4:&nbsp;<\/strong>The MPEG-4 standard incorporates both video compression (such as the popular H.264\/AVC codec) and audio compression. This allows for high-quality streaming and storage of multimedia content at reduced file sizes. It supports advanced features like 3D graphics, text, and other multimedia elements.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-69962417\">\n<div class=\"gb-container gb-container-6a001cd2\">\n\n<p class=\"gb-headline gb-headline-dc49d89f gb-headline-text\"><strong>Supercharge Your LinkedIn\ud83d\udd25<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-eb24d651 gb-headline-text\"><strong>Achieve LinkedIn Success with AI<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-5fabad9e gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctalin104\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-c930c7c8 hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized hide-on-mobile\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008487-1.png\" alt=\"\" class=\"wp-image-52420\" width=\"307\" height=\"176\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008487-1.png 577w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008487-1-300x173.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/02\/Frame-1000008487-1-150x86.png 150w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Frame Rate<\/strong><\/h3>\n\n\n\n<p>Based on&nbsp;<strong>LinkedIn video ad specifications<\/strong>, the video&#8217;s frame rate should be 30 frames per second because it is not heavy on the Internet connection and is not jerky to watch. While they are not compulsory, providing a personalized thumbnail is one of the best practices for&nbsp;increasing the CTR because of the bonus of aesthetics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Aspect Ratio<\/strong><\/h3>\n\n\n\n<p>The aspect ratio is the relative size of the width and height of a video or image.&nbsp;It is expressed as two numbers separated by a colon (e.g., 16:9), hence showing the relative width of the picture to its height.&nbsp;Image aspects are very important to make sure that your content fits appropriately on different devices and platforms and that the images are not distorted or chopped.<\/p>\n\n\n\n<p><strong>LinkedIn video ad specifications<\/strong>&nbsp;support <a href=\"https:\/\/predis.ai\/resources\/video-aspect-ratios\/\" target=\"_blank\" rel=\"noreferrer noopener\">multiple aspect ratios<\/a> to cater to different display preferences and devices. Here are the recommended aspect ratios for LinkedIn video ads:<\/p>\n\n\n\n<ul>\n<li><strong>4:5 (vertical; 0.8)<\/strong>: This ratio is ideal for mobile feeds, capturing more screen space vertically. Recommended dimensions: 360 x 450 pixels to 1536 x 1920 pixels<\/li>\n\n\n\n<li><strong>9:16 (vertical; 0.57)<\/strong>: Perfect for full-screen mobile viewing, providing an immersive experience. Recommended dimensions: &nbsp;360 x 640 pixels to 1080 x 1920 pixels<\/li>\n\n\n\n<li><strong>16:9 (landscape; 1.78)<\/strong>: The standard for horizontal content, widely used in digital media and traditional video. Recommended dimensions: 640 x 360 pixels to 1920 x 1080 pixels<\/li>\n\n\n\n<li><strong>1:1 (square; 1.0)<\/strong>: A versatile format suitable for both mobile and desktop, ensuring consistent presentation across devices. Recommended dimensions: 360 x 360 pixels to 1920 x 1920 pixels<\/li>\n<\/ul>\n\n\n\n<p>Elevate your LinkedIn advertising with Predis.ai&#8217;s <a href=\"https:\/\/predis.ai\/create\/linkedin-video-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Video Maker<\/a>\u2014turn your thoughts, opinions, and ideas into powerful thought leadership videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Technical Requirements for LinkedIn Video Ads<\/strong><\/h3>\n\n\n\n<p>Technical specifications act as important rules that should be followed so that your video ads integrate well on the LinkedIn platform and are optimally receptive.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Video File Size<\/strong><\/td><td>75 KB (min) &#8211; 200 MB (max)<\/td><\/tr><tr><td><strong>Video Duration<\/strong><\/td><td>3 seconds &#8211; 30 minutes<\/td><\/tr><tr><td><strong>Video Captions<\/strong><\/td><td>Optional (but highly recommended)<\/td><\/tr><tr><td><strong>Video Sound Rate<\/strong><\/td><td>Less than 64 KHz<\/td><\/tr><tr><td><strong>Minimum Width<\/strong><\/td><td>360 pixels<\/td><\/tr><tr><td><strong>Maximum Width<\/strong><\/td><td>1920 pixels<\/td><\/tr><tr><td><strong>Minimum Height<\/strong><\/td><td>360 pixels<\/td><\/tr><tr><td><strong>Maximum Height<\/strong><\/td><td>1920 pixels<\/td><\/tr><tr><td><strong>Minimum Aspect Ratio<\/strong><\/td><td>9:16 (0.563)<\/td><\/tr><tr><td><strong>Maximum Aspect Ratio<\/strong><\/td><td>16:9 (1.778)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Video File Size<\/strong><\/h3>\n\n\n\n<p><strong>LinkedIn video ad specifications<\/strong>&nbsp;suggest a file size limit of 75 KB\u2014200mb for video files. This flexibility can accommodate whatever video qualities and sizes are possible, from small, short clips to larger, high-definition content.&nbsp;It is important to keep the size of your video in check so that it doesn&#8217;t exceed this range if you intend to upload and play your video properly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Video Duration<\/strong><\/h3>\n\n\n\n<p>The allowed video duration spans from 3 seconds to 30 minutes. This broad range accommodates various types of content, from brief promotional snippets to in-depth tutorials or presentations. Tailoring your video length to your message and audience engagement is key.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Video Captions<\/strong><\/h3>\n\n\n\n<p>Captioning is optional but highly encouraged since captions are beneficial for people who are hard of hearing and those who have difficulty understanding videos. As per&nbsp;<strong>LinkedIn video ad specifications,&nbsp;<\/strong>the caption has to be in SRT format, and it should only contain text without any images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Video Sound Rate<\/strong><\/h3>\n\n\n\n<p>The video sound rate should be less than 64 KHz. This specification maintains sufficient audio quality without unnecessarily increasing file size, which is important for optimal streaming and playback performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Minimum and Maximum Width and Height<\/strong><\/h3>\n\n\n\n<p>LinkedIn requires a minimum video width and height of 360 pixels and a maximum of 1920 pixels. These dimensions maintain video quality for visibility across various screen sizes and resolutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11. Aspect Ratios<\/strong><\/h3>\n\n\n\n<p>The minimum aspect ratio is 9:16 (0.563), and the maximum is 16:9 (1.778). These ratios cover the most common video formats used on social media and other digital platforms. Your video ad will be in the right aspect ratio when created with Predis.ai&#8217;s <a href=\"https:\/\/predis.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad generator AI<\/a>. The video ad will also maintain the intended visual presentation and prevent issues such as cropping or black bars.<\/p>\n\n\n<div class=\"gb-container gb-container-1f4b549d\">\n<div class=\"gb-container gb-container-191c66a6\">\n\n<p class=\"gb-headline gb-headline-faa5e954 gb-headline-text\"><strong>Unlock LinkedIn Success!<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-e8903a81 gb-headline-text\"><strong>Optimize Your LinkedIn and Save Time with AI<\/strong><\/p>\n\n\n\n<a class=\"gb-button gb-button-9535501f gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=blog-ctalin102\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>TRY NOW<\/strong><\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-1b9d75f3 hide-on-mobile\">\n\n<figure class=\"wp-block-image size-full is-resized hide-on-mobile\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/02\/Frame-745.jpg\" alt=\"\" class=\"wp-image-27399\" width=\"181\" height=\"166\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/02\/Frame-745.jpg 361w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/02\/Frame-745-300x276.jpg 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/02\/Frame-745-150x138.jpg 150w\" sizes=\"(max-width: 181px) 100vw, 181px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Text_Recommendations_for_LinkedIn_Video_Ads\"><\/span><strong>Text Recommendations for LinkedIn Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>LinkedIn video ad specifications&nbsp;<\/strong>also<strong>&nbsp;<\/strong>suggest<strong>&nbsp;<\/strong>text guidelines for video ads to ensure that the written components of your&nbsp;<a href=\"https:\/\/predis.ai\/resources\/linkedin-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn ads<\/a>&nbsp;are concise, impactful, and within the platform&#8217;s limits.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ad Name (Optional)<\/strong><\/td><td>Up to 255 characters<\/td><\/tr><tr><td><strong>Headline<\/strong><\/td><td>70 characters (recommended), up to 200 characters<\/td><\/tr><tr><td><strong>Introductory Text<\/strong><\/td><td>150 characters (recommended), up to 600 characters<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Ad Name (Optional)<\/strong><\/h3>\n\n\n\n<p><strong>LinkedIn video ad specifications&nbsp;<\/strong>suggest that the ad name, though optional, can be up to 255 characters long. This is an internal name for your reference, helping you organize and identify your ads within your campaign manager. While it doesn&#8217;t appear to the public, using a descriptive ad name can assist in managing multiple ads efficiently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Headline<\/strong><\/h3>\n\n\n\n<p>Generally, the headline should be 70 characters long; however, it is allowed to use a maximum of 200 characters if necessary. The headline should also be brief and interesting to read, grab the audience&#8217;s attention,&nbsp;and simultaneously provide the overall gist of the advertisement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Introductory Text<\/strong><\/h3>\n\n\n\n<p>The introductory text should be around 150 characters for optimal visibility, with a maximum limit of 600 characters. This text provides a brief overview or context for your video ad, enticing viewers to watch the video.<\/p>\n\n\n\n<p>Keeping it within the recommended length helps it appear more prominently without needing users to click &#8220;See more,&#8221; which can increase viewer engagement.<\/p>\n\n\n\n<p> <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/07\/mceu_74637143111719314473-667aa82a5e9ec.png\" alt=\"unicef introductory text\" class=\"wp-image-34425\" width=\"525\" height=\"456\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/07\/mceu_74637143111719314473-667aa82a5e9ec.png 700w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/07\/mceu_74637143111719314473-667aa82a5e9ec-300x261.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/07\/mceu_74637143111719314473-667aa82a5e9ec-150x130.png 150w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-5e740fa7\">\n\n<a class=\"gb-button gb-button-b531abbd gb-button-text\" href=\"https:\/\/app.predis.ai\/signup\/?bref=trysim\" target=\"_blank\" rel=\"noopener noreferrer\">Make Similar Ads<\/a>\n\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thumbnail_Specifications_for_LinkedIn_Video_Ads\"><\/span><strong>Thumbnail Specifications for LinkedIn Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>File Format<\/strong><\/td><td>JPG or PNG<\/td><\/tr><tr><td><strong>Max File Size<\/strong><\/td><td>2 MB<\/td><\/tr><tr><td><strong>Aspect Ratio &amp; Resolution<\/strong><\/td><td>Match video<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. File Format<\/strong><\/h3>\n\n\n\n<p><strong>LinkedIn video ad specifications&nbsp;<\/strong>recommend that video thumbnail images shared on LinkedIn be optimized as either JPG or PNG. These popular generic file formats&nbsp;sufficiently satisfy both the high quality of the images and the file size.&nbsp;The choice of thumbnails&#8217; file format makes them load faster and look more professional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Max File Size<\/strong><\/h3>\n\n\n\n<p>The maximum file size for video thumbnails is 2 MB. Keeping the thumbnail file size within this limit helps it load efficiently across all devices and platforms. Thus contributing to a seamless user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Aspect Ratio &amp; Resolution<\/strong><\/h3>\n\n\n\n<p>Regarding the thumbnail, it is always advisable to use a snapshot with the same aspect ratio and resolution as the main video.&nbsp;This consistency helps prevent the thumbnail from looking out of place and guarantees that it depicts the video&#8217;s content.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-verse has-text-align-center has-background\" style=\"background-color:#e3f6ff\">Elevate your LinkedIn advertising with customized ads made effortlessly using Predis.ai's <a href=\"https:\/\/predis.ai\/use-cases\/linkedin-ad-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Ad Maker<\/a>. Boost your LinkedIn ads with AI powered ad creation.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"URL_Requirements_for_LinkedIn_Video_Ads\"><\/span><strong>URL Requirements for LinkedIn Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Landing Page URL<\/strong>: It is mandatory to include a landing page URL with your LinkedIn video ad. This URL directs viewers to a specific web page where they can learn more or take action related to the ad&#8217;s content.<\/li>\n\n\n\n<li><strong>URL Prefix<\/strong>: The landing page URL must begin with either &#8220;http:\/\/&#8221; or &#8220;https:\/\/&#8221; to format it correctly for web navigation and security protocols.<\/li>\n\n\n\n<li><strong>URL Character Limit<\/strong>: The destination field URL can be up to 2000 characters long. This allows flexibility in specifying detailed links that accurately reflect the content and purpose of your video ad.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Critical_LinkedIn_Guidelines_for_Video_Ads\"><\/span><strong>Critical LinkedIn Guidelines for Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Important guidelines to keep in mind for your video ads:<\/p>\n\n\n\n<ul>\n<li>Suppose a member unmutes the video in their desktop feed and scrolls down immediately (in less than two seconds). In that case, the video will continue playing even if less than 50% of the video is visible on the screen.<\/li>\n\n\n\n<li>Individual videos will repeat until there is at least a 30-second playback.&nbsp;For instance, a video with a duration of 10 seconds will play in a cycle thrice, while a video with a duration of 20 seconds will play in a cycle twice.<\/li>\n\n\n\n<li>Video ads must contain a video file uploaded directly to LinkedIn, not a link to a third-party site like YouTube or Vimeo.<\/li>\n\n\n\n<li>You can upload a maximum of 25 videos within 24 hours in Campaign Manager.<\/li>\n\n\n\n<li>You can only upload videos from a desktop device, not from your mobile device.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_To_Follow_When_Creating_LinkedIn_Video_Ads\"><\/span><strong>Best Practices To Follow When Creating LinkedIn Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When making LinkedIn video ads, following some basic best practices can really take it up a notch. So let us get to know what they are in this section:<\/p>\n\n\n\n<ol>\n<li><strong>Understand your requirements:<\/strong> Before you start creating any ad, you need to know what the core objective is. What do you want people to do after watching this ad? Do you want them to be aware of your brand or make a purchase? The whole tone, message, and design of the ad depend on this decision.<\/li>\n\n\n\n<li><strong>Use storytelling principles:<\/strong> One of the most engaging ways to retain your audience is to convey information in a storylike manner. Bring in your team members, add fun elements, start with a story hook &#8211; do everything in your power to make the story more engaging.<\/li>\n\n\n\n<li><strong>Optimise for mobile viewing:<\/strong> Most of your users are watching ads from their mobile. This means if you are not optimising your video ads to be mobile-friendly, you are losing out on a whole market.<\/li>\n\n\n\n<li><strong>Include a Call To Action:<\/strong> An ad can be the most engaging thing in the world and still not convert if there is no CTA in it. The CTA is the only way in which you can bring your audience into your circle and make them engaged viewers. Therefore, it is crucial to write a compelling CTA!<\/li>\n\n\n\n<li><strong>A\/B Test:<\/strong> The strategies are not done even after the posts go out. Because this is when you can assess if the ad is performing the way you anticipated. Test these ads with different versions to find the ones that perform best so you can maximize your conversions.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Ad_Performance_Benchmarks_to_look_out_for_in_2025\"><\/span><strong>Video Ad Performance Benchmarks to look out for in 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Knowing if your ad is performing well or not is vital to creating ads that have a good ROI. But how do you know if you are hitting the mark or not? Simply, it is by comparing your engagement rate with that of industry benchmarks.<\/p>\n\n\n\n<p>These industry <a href=\"https:\/\/www.theb2bhouse.com\/linkedin-ad-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">benchmarks <\/a>may vary by demographic, niche, and audience. But mostly, these numbers are good enough for you to aim for. So, let us check out the performance benchmark for video ads in 2025:<\/p>\n\n\n\n<ul>\n<li><strong>Click-through rate:<\/strong> 0.44%<\/li>\n\n\n\n<li><strong>Cost Per Click:<\/strong> $5.58 globally on average<\/li>\n\n\n\n<li><strong>Engagement rate: <\/strong>1-2% on average, which includes clicks, shares, likes, and more<\/li>\n\n\n\n<li><strong>View rate:<\/strong> On average 30%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_LinkedIn_Video_Ads_with_Predis_AI\"><\/span><strong>Creating LinkedIn Video Ads with Predis AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s face it, we are not all designers who can pull out a LinkedIn video ad in a matter of minutes. To do that, either we have to get a good video editor or learn everything on our own. And both these processes take too much time and resources to get done. This is where Predis AI offers a helping hand!<\/p>\n\n\n\n<p>With Predis AI, all you have to do is write a text prompt on the context of your post, and the AI will generate a video for you in a flash. And these are the exact steps in which you can get it done:<\/p>\n\n\n\n<ul>\n<li>Sign up for Predis AI and get your free account if you are a new user.<\/li>\n\n\n\n<li>Click on the &#8220;Create New&#8221; option in the left menu section.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-2-40.png\" alt=\"Creating a new post with Predis AI\" class=\"wp-image-69612\" width=\"207\" height=\"537\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-2-40.png 228w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-2-40-116x300.png 116w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-2-40-150x389.png 150w\" sizes=\"(max-width: 207px) 100vw, 207px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>The next step is to choose the type of content that you want to create. Since we are making LinkedIn ads, we are going to be picking &#8220;Voiceover videos&#8221; out of this option.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-8-11.png\" alt=\"Making voiceover videos with Predis AI\" class=\"wp-image-69614\" width=\"714\" height=\"404\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-8-11.png 943w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-8-11-300x170.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-8-11-768x436.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-8-11-150x85.png 150w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Now, you have to write a detailed prompt explaining the content of your post. And even if you don&#8217;t know how to write a prompt, you can edit the pre-made template that is already present in the prompt box.<\/li>\n\n\n\n<li>Make the changes you want, like choosing the number of variations that you want to be created, the type of media you want the video to use, and so on.<\/li>\n\n\n\n<li>Once you are happy with all the suggestions, click on the &#8220;Generate&#8221; option, and your video will be created in a few seconds.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"586\" height=\"328\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-6-16.png\" alt=\"Writing prompt for a LinkedIn voiceover video ad in Predis AI\" class=\"wp-image-69615\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-6-16.png 586w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-6-16-300x168.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/08\/Frame-6-16-150x84.png 150w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>You can easily download this video and publish it as your ad, or you can make as many edits as you want with the built-in editor. Apart from ads, Predis AI also allows you to make social media posts for other platforms via an <a href=\"https:\/\/predis.ai\/ai-social-media-post-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI social media post generator<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid_When_Making_LinkedIn_Video_Ads\"><\/span>Common Mistakes to Avoid When Making LinkedIn Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After analyzing so many LinkedIn video ads, we found that these are some of the common mistakes people make when creating ads. Here is a list of them, so you can avoid them:<\/p>\n\n\n\n<ul>\n<li>Using Landscape videos when vertical videos perform better on mobile and browser devices.<\/li>\n\n\n\n<li>Having poor quality audio on their videos and not adding subtitles<\/li>\n\n\n\n<li>Not taking your audience from one campaign and retargeting them in subsequent ads<\/li>\n\n\n\n<li>Not getting to the point within the first 10 seconds of the video<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span><strong>The Bottom Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The bottom line is to stick to platform guidelines to maximize impact! Focus on captivating visuals and clear messaging tailored to LinkedIn&#8217;s professional audience. Finally, make sure your videos are within the specified duration and file size limits for the best&nbsp;<a href=\"https:\/\/predis.ai\/resources\/measure-ad-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad performance<\/a>&nbsp;and engagement.<\/p>\n\n\n\n<p>Considering advertising through LinkedIn video ads? Improve your marketing strategy and reach professionals effectively on LinkedIn&#8217;s dynamic platform. Take advantage of our free\u00a0<a href=\"https:\/\/predis.ai\/create\/linkedin-video-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-based LinkedIn video maker\u00a0<\/a>by\u00a0Predis.ai\u00a0to transform your ideas and opinions into compelling LinkedIn video ads.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><strong>FAQ:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1755602578960\"><strong class=\"schema-faq-question\">1. What are the video file specifications for LinkedIn ads?<\/strong> <p class=\"schema-faq-answer\">The video file specifications for LinkedIn ads are as follows:<br\/>1. File format &#8211; MP4<br\/>2. Frame rate &#8211; 30 FPS<br\/>3. Aspect ratio &#8211; 1:1, 4:5, 9:16, 16:9<br\/>4. Duration &#8211; 3 to 30 seconds<br\/>5. File size &#8211; 75 KB &#8211; 200 MB<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1755603971948\"><strong class=\"schema-faq-question\">2. What are some text format requirements for LinkedIn ads?<\/strong> <p class=\"schema-faq-answer\">When writing text for your LinkedIn ads, these are some of the requirements that you need to keep in mind:<br\/>1. Ad name (optional) &#8211; 255 characters<br\/>2. Headline &#8211; 70 characters recommended, 200 characters maximum<br\/>3. Introductory text &#8211; 150 characters recommended, 600 maximum<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1755604146769\"><strong class=\"schema-faq-question\">3. Can LinkedIn ads have subtitles?<\/strong> <p class=\"schema-faq-answer\">Yes, LinkedIn ads support captions and subtitles. It is strongly recommended to add captions to improve accessibility and engagement.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Did you know that the video advertising market is poised to reach a whopping&nbsp;$191.3 billion&nbsp;by &#8230; <a title=\"LinkedIn Video Ad Specifications Guide\" class=\"read-more\" href=\"https:\/\/predis.ai\/resources\/linkedin-video-ad-specifications\/\" aria-label=\"More on LinkedIn Video Ad Specifications Guide\">Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":54413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Video Ad Specifications Guide<\/title>\n<meta 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A tech enthusiast at heart, a recognized SaaS expert, and years of hands-on experience in leveraging technology to fuel marketing success, Tanmay offers invaluable insights on how brands can boost their digital presence, improve productivity, and maximize ROI. Why trust us? Predis.ai is trusted by over a million users and business owners worldwide, including industry leaders who rely on our AI\u2019s output and creativity. Our platform is highly rated across review sites and app stores, a testament to the real world value it delivers. We consistently update our technology and content to ensure you receive the most accurate, up to date, and reliable guidance on leveraging social media for your business.","sameAs":["https:\/\/www.linkedin.com\/in\/tanmay-ratnaparkhe-74395420\/"],"url":"https:\/\/predis.ai\/resources\/author\/prediswpadmin\/"},{"@type":"Question","@id":"https:\/\/predis.ai\/resources\/linkedin-video-ad-specifications\/#faq-question-1755602578960","position":1,"url":"https:\/\/predis.ai\/resources\/linkedin-video-ad-specifications\/#faq-question-1755602578960","name":"1. What are the video file specifications for LinkedIn ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The video file specifications for LinkedIn ads are as follows:<br\/>1. File format - MP4<br\/>2. Frame rate - 30 FPS<br\/>3. Aspect ratio - 1:1, 4:5, 9:16, 16:9<br\/>4. Duration - 3 to 30 seconds<br\/>5. File size - 75 KB - 200 MB","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/predis.ai\/resources\/linkedin-video-ad-specifications\/#faq-question-1755603971948","position":2,"url":"https:\/\/predis.ai\/resources\/linkedin-video-ad-specifications\/#faq-question-1755603971948","name":"2. What are some text format requirements for LinkedIn ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"When writing text for your LinkedIn ads, these are some of the requirements that you need to keep in mind:<br\/>1. Ad name (optional) - 255 characters<br\/>2. Headline - 70 characters recommended, 200 characters maximum<br\/>3. Introductory text - 150 characters recommended, 600 maximum","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/predis.ai\/resources\/linkedin-video-ad-specifications\/#faq-question-1755604146769","position":3,"url":"https:\/\/predis.ai\/resources\/linkedin-video-ad-specifications\/#faq-question-1755604146769","name":"3. Can LinkedIn ads have subtitles?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, LinkedIn ads support captions and subtitles. It is strongly recommended to add captions to improve accessibility and engagement.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/posts\/34422"}],"collection":[{"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/comments?post=34422"}],"version-history":[{"count":7,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/posts\/34422\/revisions"}],"predecessor-version":[{"id":82512,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/posts\/34422\/revisions\/82512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/media\/54413"}],"wp:attachment":[{"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/media?parent=34422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/categories?post=34422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/tags?post=34422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}