{"id":20052,"date":"2025-01-09T11:22:00","date_gmt":"2025-01-09T19:22:00","guid":{"rendered":"https:\/\/predis.ai\/resources\/?p=20052"},"modified":"2026-04-20T13:26:24","modified_gmt":"2026-04-20T20:26:24","slug":"under-armour-instagram-marketing","status":"publish","type":"post","link":"https:\/\/predis.ai\/resources\/under-armour-instagram-marketing\/","title":{"rendered":"Case Study: Insights From Under Armour’s Instagram Marketing","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Did you know that a staggering 81% of people<\/a> utilize Instagram for researching various products and services?<\/p>\n\n\n\n

This astounding statistic se\u00adrves as evidence\u00ad to highlight the influential role Instagram holds in shaping consume\u00adr behavior. It is a fact that brands like Under Armour fully grasp and appre\u00adciate.<\/p>\n\n\n\n

Through their dynamic prese\u00adnce on Instagram, Under Armour not only showcases the\u00adir exceptional sportswear range\u00ad but also cultivates a vibrant community while setting ne\u00adw benchmarks in the world of digital marke\u00adting.<\/p>\n\n\n\n

This blog delve\u00ads deep into Under Armour Instagram marke\u00adting. It explores how this powerhouse\u00ad has successfully transformed the act of scrolling into an opportunity for shopping.<\/p>\n\n\n\n

We\u00ad will uncover a range of strategie\u00ads that have propelled Unde\u00adr Armour into the spotlight, including compelling storytelling, influe\u00adntial partnerships, and innovative product launches. So, what are you waiting for? Let’s get started!<\/p>\n\n\n\n

<\/span>About Under Armour<\/strong><\/span><\/h2>\n\n\n\n

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Under Armour Instagram<\/figcaption><\/figure><\/div>\n\n\n

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Under Armour, a we\u00adll-known brand for performance gear, de\u00admonstrates its impact not just on the field but also through its active\u00ad presence on social me\u00addia.<\/p>\n\n\n\n

With an impressive 8.3 million followers<\/a> on Instagram, the\u00adir engagement se\u00adrves as evidence\u00ad of their influential reach in the\u00ad digital realm. They have around 3800 posts on their Instagram and 5.6k likes on average.<\/p>\n\n\n\n

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Under Armour Instagram Analysis<\/figcaption><\/figure><\/div>\n\n\n

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Let’s de\u00adlve into the brand itself. Unde\u00adr Armour<\/a>, established in 1996, has a mission focused on improving athle\u00adtes through their unwavering dedication to passion, design, and innovation. It extends be\u00adyond being just a brand; it forms a vibrant community that embraces e\u00advery athlete at any le\u00advel.<\/p>\n\n\n\n

Reflecting this core\u00ad value is their website\u00ad which showcases an array of meticulously engine\u00adered products ranging from athletic shirts to shoe\u00ads and accessories. These\u00ad items are designe\u00add to provide optimal comfort by keeping athle\u00adtes cool, dry, and light throughout any game, practice, or workout se\u00adssion.<\/p>\n\n\n\n

The he\u00adadquarters of the brand reside\u00ad in Baltimore, Maryland, showcasing their global influence\u00ad.<\/p>\n\n\n\n

Under Armour’s dedication to innovation shines through not only in the\u00adir exceptional products but also in their marke\u00adting strategies. They go beyond mere product sales; the\u00ady cultivate a community through thoughtful engageme\u00adnt.<\/p>\n\n\n\n

Whether you’re an athle\u00adte seeking top-notch pe\u00adrformance gear or simply in nee\u00add of high-quality attire, Under Armour has got you covere\u00add.<\/p>\n\n\n

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Unlock Insta Success!<\/strong><\/p>\n\n\n\n

Boost Instagram output and ROI with AI<\/strong><\/p>\n\n\n\nTRY NOW<\/strong><\/a>\n\n<\/div>\n\n

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<\/span>Top 9 Instagram Marketing Strategies of Under Armour<\/strong><\/span><\/h2>\n\n\n\n

Under Armour’s Instagram strate\u00adgy stands out for its authenticity, consistency, and engaging nature\u00ad.<\/p>\n\n\n\n

Instead of merely se\u00adlling products, they prioritize building a vibrant community and weaving narrative\u00ads that resonate with their audie\u00adnce. This ability to create a powe\u00adrful brand presence on social me\u00addia through digital storytelling sets them apart.<\/p>\n\n\n\n

We\u00ad can learn so much from Under Armour Instagram marketing approach as they have\u00ad truly mastered the art of Instagram. He\u00adre are nine ke\u00ady strategies that demonstrate\u00ad how Under Armour excels on this platform. Let’s get started!<\/p>\n\n\n\n

1. Powerful Visuals<\/strong><\/h3>\n\n\n\n

Let’s talk visuals – because in the world of Instagram, they’re everything. And nobody seems to understand this better than Under Armour.<\/p>\n\n\n\n

One glance at their Instagram account and you’re not just looking at products; you’re immersed in a narrative. Each image is a story of sweat, determination, and the enthusiastic highs that come with smashing your goals.<\/p>\n\n\n\n

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Under Armour Instagram Post<\/figcaption><\/figure><\/div>\n\n\n

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But here’s the kicker – it’s not just the victories they showcase. It’s the grind, the courage, the getting back up when you’re down. It’s real, and it’s raw. They masterfully use powerful visuals not just to show that they sell sportswear, but to resonate with the journey of every athlete, or anyone with a goal, a dream, or an obstacle to overcome.<\/p>\n\n\n\n

And it’s not all high-octane energy and intensity. They mix it up with visuals that speak to the quieter moments – the focus before the storm, the satisfaction after a hard-won victory, the quiet determination that fuels ambition.<\/p>\n\n\n\n

What Under Armour has nailed with their visual strategy is this: you’re not looking at a distant, untouchable brand. You’re looking at yourself, your struggles, your journey. You’re part of a community that gets it – the highs, the lows, and everything in between.<\/p>\n\n\n\n

And that’s precisely what makes their visual content not just engaging, but deeply personal and inspiring.<\/p>\n\n\n\n

2. Consistent Messaging<\/strong><\/h3>\n\n\n\n

If there’s one thing Under Armour nails time and again, it’s their unshakeable consistency in messaging.<\/p>\n\n\n\n

Dive into their Instagram feed, and you’re diving into a world where resilience echoes through every post, story, and campaign. It’s not just about sportswear; it’s about the spirit that drives every athlete – and indeed, every individual – to strive, to push, to overcome.<\/p>\n\n\n\n

Take their “I WILL” theme, for instance. It’s not just a catchy tagline; it’s a mantra that resonates with every single person out there pushing their limits. “I WILL” what?<\/p>\n\n\n\n

The answer is as diverse as their audience: I WILL succeed, I WILL fight back, I WILL endure. The brilliance of it? It’s a blank check for determination, waiting for you to fill in the blanks with your personal goals.<\/p>\n\n\n\n

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Under Armour Instagram Post<\/figcaption><\/figure><\/div>\n\n\n

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This consistency goes beyond mere marketing. It’s a commitment, a steady hand on your back, pushing you forward. It’s a voice saying, “We know the grind, the sweat, the tears. We’re with you.”<\/p>\n\n\n\n

And this, folks, is how Under Armour Instagram marketing doesn’t just sell a product but sells a promise – a vow of unwavering support on your journey to greatness. It’s not just consistent; it’s consistently inspiring.<\/p>\n\n\n\n

Apart from consistent messaging, Under Armour is also very consistent with its posting schedule. They post an average of 1 post daily.<\/p>\n\n\n\n

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Online Activity of Under Armour<\/figcaption><\/figure><\/div>\n\n\n

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3. Engaging Hashtags<\/strong><\/h3>\n\n\n\n

Hashtags are more than just trendy catchphrases; they’re powerful tools that can spark engagement, build communities, and intensify a brand’s message. Under Armour, with its keen understanding of this, has turned hashtags into an art form on their Instagram.<\/p>\n\n\n\n

Take #IWILL<\/a>, for instance. It’s not just two words; it’s a declaration, a commitment. Every time someone uses it, they’re making a promise to themselves and the world.<\/p>\n\n\n\n

Whether it’s about pushing through a tough workout, achieving a personal goal, or overcoming challenges, #IWILL is a rallying cry for determination.<\/p>\n\n\n\n

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Under Armour Instagram Hashtags<\/figcaption><\/figure><\/div>\n\n\n

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Then there’s #RuleYourself<\/a>. It’s all about taking control, being the master of your destiny, and not letting anything hold you back. It’s a mantra for self-discipline and personal growth.<\/p>\n\n\n\n

Here are some of the best-performing Instagram hashtags used by Under Armour.<\/p>\n\n\n\n

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Under Armour Instagram Hashtags Analysis<\/figcaption><\/figure><\/div>\n\n\n

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What’s genius about these hashtags is how they encourage interaction. They’re not just about Under Armour; they’re about the community.<\/p>\n\n\n\n

Every time someone uses these hashtags, they’re sharing a piece of their journey, their struggles, and their victories. It creates a ripple effect, with more and more people joining in, sharing, and engaging.<\/p>\n\n\n\n

4. Strategic Use of Influencers<\/strong><\/h3>\n\n\n\n

When it comes to Instagram marketing, influencers are the game-changers, and Under Armour plays this game exceptionally well. Their strategy isn’t about just any influencer; it’s about the right influencer.<\/p>\n\n\n\n

On their Instagram, you’ll see a lot of individuals who are more than just famous faces; they’re a representation of what the brand stands for.<\/p>\n\n\n\n

Take, for example, the iconic Dwayne “The Rock” Johnson. He’s not just a movie star; he’s a symbol of relentless hard work and discipline, resonating perfectly with Under Armour’s “#IWILL” spirit.<\/p>\n\n\n\n

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Under Armour Instagram Partnership with ‘The Rock’<\/figcaption><\/figure><\/div>\n\n\n

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Then there’s the remarkable story of Michael Phelps, the most decorated Olympian of all time, who overcame personal struggles to achieve greatness, perfectly aligning with the brand’s message of resilience.<\/p>\n\n\n\n

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Under Armour Instagram Partnership with Michael Phelps<\/figcaption><\/figure><\/div>\n\n\n

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But it’s not just about star power. It’s about authenticity and alignment with the brand’s values. Each influencer, whether it’s an elite athlete like Stephen Curry or a rising star in fitness, brings credibility and a unique audience to the table. They share their journeys, their setbacks, and their wins, and in doing so, they tell Under Armour’s story.<\/p>\n\n\n\n

This strategic partnership with influencers is a masterstroke because it’s genuine. It’s not about products; it’s about shared values and inspiring stories that resonate with people everywhere. And that’s the kind of influence that makes a real impact.<\/p>\n\n\n\n

Even, when we analyzed the top-performing Instagram posts of Under Armour, most of them were influencer partnership posts.<\/p>\n\n\n\n

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Under Armour Best Performing Instagram Posts<\/figcaption><\/figure><\/div>\n\n\n

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5. User-Generated Content<\/strong><\/h3>\n\n\n\n

One of the most authentic forms of engagement on social media is user-generated content (UGC), and Under Armour makes the most out of it on its Instagram. But why is UGC such a big deal?<\/p>\n\n\n\n

Well, it’s simple. It’s real. It’s content created by everyday folks who love the brand, not some ad agency. And that? That’s gold for authenticity.<\/p>\n\n\n\n

Under Armour’s approach is genius. They’re not just featuring their products; they’re featuring their customers’ stories, their victories, and their journeys.<\/p>\n\n\n\n

Take a scroll through their feed, and you’ll see posts from people all over the world, sporting their gear, and sharing their “I WILL” moments. It’s powerful because it’s personal.<\/p>\n\n\n\n

But here’s the kicker: Under Armour isn’t just passively waiting for this content. They’re encouraging it. With calls-to-action like “Share your story,” and hashtags like #IWILL, they’re actively building a community. They’re saying, “Hey, you’re a part of this. Your story matters.”<\/p>\n\n\n\n

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Under Armour Instagram User-generated Content<\/figcaption><\/figure><\/div>\n\n\n

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And the impact is two-fold. Not only does UGC provide authentic, relatable content for the brand, but it also makes the customer a star. It’s a spotlight on the very community that builds the brand, and that’s a win-win in any playbook.<\/p>\n\n\n\n

So, here’s to the power of sharing real stories – the struggles, the victories, and everything in between. That’s the heart of Under Armour’s community and, indeed, its success.<\/p>\n\n\n\n

6. Product Promotion<\/strong><\/h3>\n\n\n\n

When it comes to product promotion, Under Armour plays it smart on their Instagram. It’s not just about flashing their latest gear; it’s about weaving those products into a narrative or an event that their audience cares about. They’re selling more than just a product; they’re selling an experience, a part of a story.<\/p>\n\n\n\n

For instance, when there’s a major sporting event, like the Olympics or the NBA Finals, Under Armour is right there, linking their products to the event.<\/p>\n\n\n\n

They also build urgency with phrases like \u201climited edition\u201d or \u201cgrab yours now,\u201d paired with strong calls-to-action. Many modern marketers enhance this strategy further by using an\u00a0ad generator AI free<\/a>\u00a0tool to quickly create compelling ad creatives that match ongoing trends and campaigns!<\/p>\n\n\n\n

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Under Armour Instagram Product Promotion<\/figcaption><\/figure><\/div>\n\n\n

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They’re also masters at creating a sense of urgency. They’ll make ads<\/a> using phrases like “limited edition” or “grab yours” with a call-to-action that takes you straight to their website. And it’s not pushy; it’s part of the narrative like you’re grabbing a piece of that story, that moment.<\/p>\n\n\n\n

But what really stands out is how they use trending hashtags to amplify their promotions. They’re not just using generic tags; they’re tapping into what’s hot right now, making their products part of the broader conversation.<\/p>\n\n\n\n

Under Armour’s product promotion isn’t just selling; it’s storytelling, with the product as the hero. And in a world where we’re sold to every second, this kind of promotion feels fresh, authentic, and yes, irresistible.<\/p>\n\n\n\n

7. Storytelling<\/strong><\/h3>\n\n\n\n

Storytelling is an art, and Under Armour is a master artist, especially on their Instagram. But why stories, you ask?<\/p>\n\n\n\n

Well, stories are relatable, emotional, and incredibly human. And Under Armour gets that. They know that to truly connect with their audience, they need to tug at those heartstrings.<\/p>\n\n\n\n

Take a look at their Instagram posts. They’re not just ads; they’re narratives. You’ll see stories of victories, resilience, and unbeatable human will.<\/p>\n\n\n\n

Like that of Misty Copeland, who shattered stereotypes to become a principal dancer despite not fitting the “ballerina mold.” Or Michael Phelps’ powerful depiction of mental health struggles, breaking the stigma and showcasing vulnerability in strength.<\/p>\n\n\n\n

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Under Armour Instagram Storytelling<\/figcaption><\/figure><\/div>\n\n\n

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But it’s not just about the big names. Scroll through their feed, and you’ll find stories of everyday heroes, regular people who are pushing their limits, breaking their barriers, and living the “I WILL” ethos. It’s real, and it’s inspiring.<\/p>\n\n\n\n

What Under Armour does with storytelling is create a world where everyone can be a hero, where every challenge overcome is a story worth telling. It’s not just marketing; it’s a celebration of the human spirit.<\/p>\n\n\n\n

And in that, they don’t just build a customer base; they build a community, a family bound by the shared narratives of struggle, perseverance, and triumph. That’s the power of storytelling, and Under Armour wields it wonderfully.<\/p>\n\n\n\n

8. Using Different Types of Posts<\/strong><\/h3>\n\n\n\n

Diversity is the spice of life, and Under Armour’s Instagram feed is a testament to that. They truly leverage the variety of content formats Instagram offers, ensuring their audience always has something fresh and engaging to interact with.<\/p>\n\n\n\n

Their videos, for instance, are more than just visuals\u2014they tell powerful stories. Whether it’s training routines or match highlights, these clips feel immersive. Today, many brands achieve similar results faster by using an\u00a0AI reel generator<\/a>, which helps create high-quality, short-form videos optimized for engagement.<\/p>\n\n\n\n

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Under Armour Instagram Reels<\/figcaption><\/figure><\/div>\n\n\n

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And it’s no surprise that this is where they see maximum engagement. There’s something about motion and sound that just draws you in, right?<\/p>\n\n\n\n

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Under Armour Types of Instagram Posts Analysis<\/figcaption><\/figure><\/div>\n\n\n

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But they don’t stop there. Carousels allow them to tell a richer, more detailed story, taking followers on a journey slide by slide. It’s like flipping through a digital storybook, each slide adding a new layer to the narrative.<\/p>\n\n\n\n

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Under Armour Instagram Carousel<\/figcaption><\/figure><\/div>\n\n\n

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And of course, their single images, each one a snapshot of a moment, an emotion, a win. Recently, they’ve been diving into Instagram Reels, tapping into the platform’s latest feature to deliver bite-sized, high-impact content.<\/p>\n\n\n\n

9. Real-Time Event Promotion<\/strong><\/h3>\n\n\n\n

In the fast-paced world of social media, timing is everything. Under Armour knows this all too well, expertly using their Instagram to tap into the pulse of real-time events. But what does this look like in action? Well, it’s all about relevance and resonance.<\/p>\n\n\n\n

For example, during the Olympics, Under Armour is right there, cheering on their sponsored athletes and sharing their stories. They’re not just posting generic well-wishes; they’re providing context, background, and real-time updates.<\/p>\n\n\n\n

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Under Armour Instagram Real-Time Event Promotion<\/figcaption><\/figure><\/div>\n\n\n

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It’s like you’re there in the stands, feeling the anticipation, the excitement, the heartbreak, the win.<\/p>\n\n\n\n

And it’s not just the Olympics. Whether it’s the NBA Finals, the World Cup, or any major sporting event, Under Armour is there, making its presence known. They align their content with these events, making sure they’re part of the conversation. It’s real-time marketing at its finest.<\/p>\n\n\n\n

But why does this matter? It’s simple. It keeps the brand relevant, relatable, and engaged with its audience. They’re not just a logo; they’re fans, supporters, and cheerleaders. They’re part of the community.<\/p>\n\n\n\n

And in doing so, they capture attention, stay top-of-mind, and, most importantly, they’re seen as more than a brand. They’re a part of the experience, and that’s something you can’t buy with just any marketing strategy.<\/p>\n\n\n

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Improve Instagram ROI \u26a1\ufe0f<\/strong><\/p>\n\n\n\n

Save time and create at scale with AI<\/strong><\/p>\n\n\n\nTRY NOW<\/strong><\/a>\n\n<\/div>\n\n

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<\/span>Conclusion<\/strong><\/span><\/h2>\n\n\n\n

Under Armour’s Instagram marketing strategie\u00ads stand as a testament to their innovation and ability to conne\u00adct with audiences on a dee\u00adply human level.<\/p>\n\n\n\n

From impactful storytelling to re\u00adal-time event promotion, the\u00ady have mastered the\u00ad art of creating authentic connections. Howe\u00adver, it is crucial for your brand to evaluate its position in comparison to such prowe\u00adss.<\/p>\n\n\n\n

This is where Predis AI Compe\u00adtitor Analysis<\/a> can assist you. Our tool not only provides data but also offers valuable insights into your competitors’ strategies, enabling you to de\u00advelop campaigns that engage and inspire\u00ad.<\/p>\n\n\n\n

In an intensely competitive\u00ad landscape like Instagram, understanding your rivals’ tactics is not just advantage\u00adous; it’s essential.<\/p>\n\n\n\n

Are you re\u00adady to elevate your game\u00ad and potentially surpass industry giants like Under Armour on Instagram?<\/p>\n\n\n\n

Pre\u00addis AI is here as your trusted partne\u00adr throughout this ambitious journey, helping rede\u00adfine marketing exce\u00adllence togethe\u00adr.<\/p>\n\n\n\n

Related articles<\/strong>,<\/p>\n\n\n\n

Lacoste Instagram Marketing Strategy<\/a><\/p>\n\n\n\n

Huda Beauty Marketing Strategy<\/a><\/p>\n\n\n\n

240+ Top Real Estate Hashtags<\/a><\/p>\n\n\n\n

Shopify Banner Size Guide<\/a><\/p>\n\n\n\n

Top 10 Instagram Content Ideas for Podcast<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Did you know that a staggering 81% of people utilize Instagram for researching various products … Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":56449,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[76],"yoast_head":"\nCase Study: Insights From Under Armour's Instagram Marketing<\/title>\n<meta name=\"description\" content=\"Explore the success of Under Armour Instagram marketing strategies: from engaging storytelling to influencer partnerships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/predis.ai\/resources\/under-armour-instagram-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: 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