{"id":1402,"date":"2026-01-23T08:09:00","date_gmt":"2026-01-23T16:09:00","guid":{"rendered":"https:\/\/predis.ai\/resources\/?p=1402"},"modified":"2026-04-15T06:29:29","modified_gmt":"2026-04-15T13:29:29","slug":"later-vs-buffer-vs-hootsuite","status":"publish","type":"post","link":"https:\/\/predis.ai\/resources\/later-vs-buffer-vs-hootsuite\/","title":{"rendered":"Scheduling Tools for Socials: Later vs Buffer vs Hootsuite","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>In today&#8217;s world, it&#8217;s hard to imagine life as a social media marketer without access to the right tech stack.&nbsp;<\/p>\n\n\n\n<p>Studies show that as of of 2022,&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4.59 billion consumers<\/a>&nbsp;used social media proactively. Projections indicate that by 2027, this number will surge to an astonishing six billion users. Consequently, social media is poised to maintain its pivotal role in marketing strategies, and an array of tools will emerge to streamline and enhance the management of social media for businesses.<\/p>\n\n\n\n<p>In this blog, we will delve into the intricacies of these scheduling tools, focusing on Later, Buffer, and Hootsuite, and explore how they can empower digital marketers to navigate the ever-evolving realm of social media effectively. Let&#8217;s start!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Scheduling_Tools\"><\/span>What are Social Media Scheduling Tools?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media scheduling tools are third-party software solutions that enable marketers to create and schedule content on social media platforms in advance.<\/p>\n\n\n\n<p>The content is automatically published at the scheduled time. Such tools come with superior functionalities, flexibility, and analytics.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/advisor\/in\/business\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2023 statistics<\/a> indicate that 77% of brands use social media, 90% of social media users follow a minimum of one brand, and 76% have purchased at least one product or service they saw on social media.<\/p>\n\n\n\n<p>Hence, marketers need to scale their social reach without burning out. Adopting scheduling tools can help them bring efficiency, creativity, and data-centricity to their operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Social_Media_Scheduling_Tools\"><\/span>Benefits of Social Media Scheduling Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Below are the benefits of social media scheduling tools that can greatly enhance your social media marketing efforts:<\/p>\n\n\n\n<ul>\n<li>They offer flexibility to professionals by eliminating the need to update social media in real time&nbsp;<\/li>\n\n\n\n<li>Professionals can create and publish content on multiple channels simultaneously, in a streamlined manner.<\/li>\n\n\n\n<li>They offer ease of collaboration and enable companies to scale their social media strategies with lean teams.<\/li>\n\n\n\n<li>Tools come with additional functionalities such as comment response management and in-depth analytics, which offer real-time insights to businesses.<\/li>\n<\/ul>\n\n\n\n<p>If you want a deeper breakdown of top-performing platforms and how they stack up, this guide to the&nbsp;<strong><a href=\"https:\/\/predis.ai\/resources\/best-social-media-scheduling-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">best social media scheduling tools<\/a><\/strong>&nbsp;offers a clear, practical comparison.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Later_vs_Buffer_vs_Hootsuite\"><\/span><strong>Later vs Buffer vs Hootsuite<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the growing demand for higher social media ROI, the global social media management tool market is expected to grow to <a href=\"https:\/\/finance.yahoo.com\/news\/global-social-media-management-software-094400646.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$ 7093 million by 2031<\/a>.<\/p>\n\n\n\n<p>However, teams grapple with a common question: Later vs. Buffer vs. Hootsuite\u2014Which of these tools aligns best with our business goals?<\/p>\n\n\n\n<p>Straight away, it&#8217;s worth noting that all three are formidable contenders for your social media management needs. However, they each boast unique attributes and functionalities.<\/p>\n\n\n\n<p>Let&#8217;s begin by addressing one of the most critical factors in the evaluation process: pricing plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Plans\"><\/span>Pricing Plans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/predis.ai\/resources\/scheduling-tools-for-social-media-2021-later-vs-buffer-vs-hootsuite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Later:<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Starter ($25 p.m.)<\/strong><\/td><td><strong>Growth ($45 p.m.)<\/strong><\/td><td><strong>Advanced ($80 p.m.)<\/strong><\/td><\/tr><tr><td>30 scheduled posts per profile<\/td><td>150 scheduled posts per social profile<\/td><td>No limit on posts<\/td><\/tr><tr><td>1 user<\/td><td>3 users<\/td><td>6 users<\/td><\/tr><tr><td>Extra Social Sets and users not available<\/td><td>Additional social sets and users can be added at $15 USD\/month each<\/td><td>Additional social sets and users can be added at $15 USD\/month each<\/td><\/tr><tr><td>Customizable Linkin.bio page<\/td><td>Customizable Linkin.bio pages<\/td><td>Customizable Linkin.bio pages<\/td><\/tr><tr><td>Limited analytics (up to 3 months of data)<\/td><td>Full analytics (up to 1 year of data)<\/td><td>Full analytics (up to 1 year of data)<\/td><\/tr><tr><td>5 credits for AI features<\/td><td>30 credits for AI features<\/td><td>50 credits for AI features<\/td><\/tr><tr><td>Collab tools for creators<\/td><td>Collab tools for creators and brands<\/td><td>Collab tools for creators and brands<\/td><\/tr><tr><td>\u2013<\/td><td>Team and brand management tools<\/td><td>Team and brand management tools<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>Live chat support<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Hootsuite:<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Professional&nbsp; approx ($ 23 p.m.)<\/strong><\/td><td><strong>Team ( approx. $ 90 p.m.)<\/strong><\/td><td><strong>Enterprise custom (price varies)<\/strong><\/td><\/tr><tr><td>1 user<\/td><td>3 users<\/td><td>Starts with 5 users<\/td><\/tr><tr><td>10 social profiles<\/td><td>20 social profiles<\/td><td>Starts at 50 social profiles<\/td><\/tr><tr><td>Unlimited posts<\/td><td>Unlimited posts<\/td><td>Unlimited posts<\/td><\/tr><tr><td>Post scheduling<\/td><td>Post scheduling<\/td><td>Post scheduling<\/td><\/tr><tr><td>Messages in a single inbox<\/td><td>Messages in a single inbox<\/td><td>Messages in a single inbox<\/td><\/tr><tr><td>Optimal posting time<\/td><td>Optimal posting time<\/td><td>Optimal posting time<\/td><\/tr><tr><td>\u2013<\/td><td>Roles &amp; permissions<\/td><td>Roles &amp; permissions<\/td><\/tr><tr><td>\u2013<\/td><td>Management of teams and roles<\/td><td>Management of teams and roles<\/td><\/tr><tr><td><\/td><td>Assign messages to team members<\/td><td>Assign messages to team members<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>Social ads management<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>Social ads analytics &amp; reporting<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>Team productivity reporting<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>Additional automation tools for social media customer service<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Buffer:<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Free ($0 p.m.)<\/strong><\/td><td><strong>Essentials ($6 p.m.)<\/strong><\/td><td><strong>Team ($12 p.m.)<\/strong><\/td><td><strong>Agency ($120 p.m.)<\/strong><\/td><\/tr><tr><td>For individuals and businesses starting social media.<\/td><td>For professionals using publishing, analytics &amp; engagement tools.<\/td><td>For teams who want unlimited users, collaboration, and reporting.<\/td><td>For marketing agencies with 10 or more channels.<\/td><\/tr><tr><td>Connect up tp 3 channels<\/td><td>1 channel\/ Add additional channels for $6\/month<\/td><td>1 channel\/ Add additional channels for $ 12\/month<\/td><td>10 channels\/ Add additional channels for $ 6\/month<\/td><\/tr><tr><td>Planning &amp; publishing tools<\/td><td>Planning &amp; publishing tools<\/td><td>Planning &amp; publishing tools<\/td><td>Planning &amp; publishing tools<\/td><\/tr><tr><td>Landing page builder<\/td><td>Landing page builder<\/td><td>Landing page builder<\/td><td>Landing page builder<\/td><\/tr><tr><td>AI Assistant<\/td><td>AI Assistant<\/td><td>AI Assistant<\/td><td>AI Assistant<\/td><\/tr><tr><td><\/td><td>Engagement tools<\/td><td>Engagement tools<\/td><td>Engagement tools<\/td><\/tr><tr><td><\/td><td>Analytic reports<\/td><td>Analytic reports<\/td><td>Analytic reports<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>Unlimited team members &amp; clients<\/td><td>Unlimited team members &amp; clients<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>Draft collaboration tools<\/td><td>Draft collaboration tools<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>\u2013<\/td><td>Custom access &amp; permissions<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>\u2013<\/td><td>Agency-friendly pricing<\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>\u2013<\/td><td><\/td><\/tr><tr><td>\u2013<\/td><td>\u2013<\/td><td>\u2013<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>On the surface, Buffer seems like the most economical option, but when you factor in the $5 per month per channel and the $5 per month team pack, you\u2019ll realize that Later can actually be equally (or more) economical. However,&nbsp; check out the pricing plans of all these apps on their websites for a full feature breakdown<\/p>\n\n\n\n<p>By far, Hootsuite is the most expensive. Now, let\u2019s see if the three scheduling tools for social media live up to their price tags.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real-world_use\"><\/span>Real-world use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For this comparison, consider Later\u2019s Starter Pack, Hootsuite\u2019s Professional Pack, and Buffer\u2019s Essentials Pack. The most economical paid version of each app.<\/p>\n\n\n\n<p>As far as post-scheduling and publishing go, each app does what it\u2019s meant to do and does it well. However, there are some key differences in how the apps work, as described below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Later<\/h3>\n\n\n\n<p>More so than the other apps mentioned here, Later\u2019s focus is on&nbsp;<a href=\"https:\/\/predis.ai\/resources\/instagram-username-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram over all other social media profiles<\/a>. You\u2019ll know this from the moment you visit their homepage, where you see the tagline \u201cThe world\u2019s favorite Instagram<a href=\"https:\/\/predis.ai\/resources\/omnichannel-ecommerce-best-way-to-boost-your-retail-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;marketing platform&nbsp;<\/a>(and much more)\u201d in big, bold letters. This is also evident in other areas of the software, like when you have to begin creating a post by adding an image first, compulsorily. It might be a bit of a letdown for people who don\u2019t want to use Later primarily for Instagram. Also, note that in all of these apps, auto-publishing is not available for&nbsp;<a href=\"https:\/\/predis.ai\/resources\/best-tiktok-filters-to-go-viral\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>.<\/p>\n\n\n\n<p>Auto-publishing worked very well, and the posts were published correctly and at the right date and time. Thankfully, you no longer need to download the Later mobile app to be able to auto-publish. This would be a deal-breaker for some people.<\/p>\n\n\n\n<p>The Instagram-style preview for posts will be really helpful to creators going for a certain vibe or continuity in their posts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141115.png\" alt=\"Instagram style preview with Predis AI\" class=\"wp-image-57721\" width=\"279\" height=\"524\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141115.png 387w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141115-160x300.png 160w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141115-150x281.png 150w\" sizes=\"(max-width: 279px) 100vw, 279px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>The analytics (Later calls them Analytics Lite, and they\u2019re available for the $25 version as well) for the version used were pretty pointless. The app just presented information like the number of posts, followers, likes, and comments on each post. Even for a \u2018Lite\u2019 pack, this is super Spartan. Thus, I wouldn\u2019t recommend this version if you\u2019re looking for solid analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hootsuite<\/h3>\n\n\n\n<p>Hootsuite has an extremely impressive roster of features. The one thing that differentiates it from other scheduling tools for social media is the sheer number of integrations. This alone may make even the astronomical price worth it for some people.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141619-1024x519.png\" alt=\"Hootsuite apps\" class=\"wp-image-57723\" width=\"827\" height=\"419\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141619-1024x519.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141619-300x152.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141619-768x390.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141619-150x76.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141619.png 1242w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>The Essential Apps are really some of the most widely used business software today, and an opportunity to streamline workflows will draw a lot of creators and marketers towards Hootsuite. Of course, the app also connects to over 35 social networks.<\/p>\n\n\n\n<p>Overall, the UI is a bit cluttered (more on this later), but I found the customizability quite handy. For example, in your Hootsuite dashboard, you can even choose to view news and articles related to topics you\u2019re concerned with. Convenient!<\/p>\n\n\n\n<p>Publishing a post worked perfectly for me, though I\u2019ve heard about occasional bugs in the software that prevent it from posting correctly. The analytics dashboard was a lot more comprehensive than the one on Later, with genuinely usable numbers and figures (the Hootsuite pack does cost a lot more, though).<\/p>\n\n\n\n<p>Especially in 2023, Hootsuite&#8217;s robust feature set and extensive integrations continue to position it as a top choice for users seeking comprehensive social media management. While the app&#8217;s UI may be deemed cluttered, its customizability proves advantageous, allowing users to tailor their dashboard to specific needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buffer<\/h3>\n\n\n\n<p>Buffer was the most \u2018vanilla\u2019 software overall. If you absolutely just want software for scheduling and publishing efficiently and reliably, you\u2019ll be very satisfied with how Buffer works.<\/p>\n\n\n\n<p>There are very few fancy integrations, but the essentials are there. You can make RSS feeds for yourself with your favorite articles, and you can also add images to the app directly from Canva.<\/p>\n\n\n\n<p>Publishing and scheduling, again, work just as you\u2019d expect them to (albeit without a feed preview option). The company has promised this will be added in the near future. The analytics fall short of what Hootsuite has to offer but are miles better than what you get in Later\u2019s economical paid plans.<\/p>\n\n\n\n<p>The engagements are as easy as replying on Instagram itself, without the pain of having to go post-by-post.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141721.png\" alt=\"Engagement made easy with Buffer\" class=\"wp-image-57724\" width=\"600\" height=\"504\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141721.png 867w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141721-300x252.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141721-768x645.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141721-150x126.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-e5b0619d gb-headline-text\"><span class=\"ez-toc-section\" id=\"Supported_social_media_channels\"><\/span><strong>Supported social media channels&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><strong>Social Media Platforms<\/strong><\/td><td><strong>Later<\/strong><\/td><td><strong>Hootsuite<\/strong><\/td><td><strong>Buffer<\/strong><\/td><\/tr><tr><td>Instagram<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>Twitter<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>Facebook<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>LinkedIn<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>Pinterest<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>Snapchat<\/td><td>No<\/td><td>No<\/td><td>No<\/td><\/tr><tr><td>TikTok<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>YouTube<\/td><td>Yes<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ease_of_use\"><\/span>Ease of use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Later<\/h3>\n\n\n\n<p>You\u2019ll find the user interface of Later very intuitive and easy to navigate. All its features and use cases are neatly laid out in a sidebar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141831.png\" alt=\"User interface of Later\" class=\"wp-image-57725\" width=\"219\" height=\"415\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141831.png 304w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141831-159x300.png 159w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141831-150x284.png 150w\" sizes=\"(max-width: 219px) 100vw, 219px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>If you\u2019re considering purchasing a post scheduler, you\u2019ll mainly be using this to add posts to the platform and schedule them. You\u2019ll be happy to know that doing this on Later is a breeze.<\/p>\n\n\n\n<p>To do this, you first have to add media to the Media Library. You can upload one from your device or through Dropbox or Google Drive. Then, you can choose an image or video and start creating your post.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141931.png\" alt=\"Hashtag suggestion for post with Predis AI\" class=\"wp-image-57726\" width=\"766\" height=\"505\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141931.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141931-300x198.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141931-768x506.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-141931-150x99.png 150w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>There\u2019s a nice, step-by-step way to create your post. You first add a caption, select hashtags from the suggested ones, and then add a first comment, location, or tag if you wish to.<\/p>\n\n\n\n<p>Then You can then choose to auto-publish the post on a desired date and time, or request Later you send you a notification once the post is due. Afterwards, You can make minor edits, like cropping or adding filters, to your creative in the app itself.<\/p>\n\n\n\n<p>Note that you can\u2019t tag private profiles and that the recommended hashtags cannot be sorted by reach but only by relevance. You also have to enter a topic or hashtag first to receive suggestions.<\/p>\n\n\n\n<p>Of course, the mandatory feed preview is here as well. You can also choose to view your post on a monthly or weekly calendar.<\/p>\n\n\n\n<p>In the version that tested, you can\u2019t engage with your audience in-app. More expensive plans have this option, though. Basically, you click on \u2018Conversations\u2019 (fancier-sounding word to replace \u2018engagement\u2019), and you can see all the comments on your posts. Conveniently, there is some profile information available for the profiles you are replying to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hootsuite:<\/h3>\n\n\n\n<p>Hootsuite\u2019s user interface is a lot more overwhelming than Later\u2019s. On any given screen, there\u2019s just a lot more going on.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142058-1024x472.png\" alt=\"Hootsuite Interface\" class=\"wp-image-57727\" width=\"885\" height=\"408\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142058-1024x472.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142058-300x138.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142058-768x354.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142058-150x69.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142058.png 1279w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>However, as you play around with it, things start to make a bit more sense. The individual columns are called \u2018Streams,\u2019 and you can add or remove them or switch them around as you like. The Streams visible on this screen are my&nbsp;<a href=\"https:\/\/predis.ai\/resources\/largest-facebook-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook timeline<\/a>, messages, and posts. I can even add Streams like mentions, activity, and scheduled posts. It\u2019s quite convenient and didn\u2019t take me too long to get used to, but I would still prefer a simpler layout.<\/p>\n\n\n\n<p>The publisher, analytics, and inbox features can be accessed using the sidebar. Publishing here is quite simple as well, and you can see your post or caption in the Instagram format as you are creating your post.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142151-1024x604.png\" alt=\"Hootsuite Interface\" class=\"wp-image-57728\" width=\"851\" height=\"502\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142151-1024x604.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142151-300x177.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142151-768x453.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142151-150x88.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142151.png 1260w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>The starter paid version used does not give you any hashtag suggestions, though.<\/p>\n\n\n\n<p>The rest of the app works well, and it is very snappy and responsive, as you\u2019d expect from one of the priciest Instagram planners on the Internet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buffer<\/h3>\n\n\n\n<p>Buffer easily has the simplest interface out of the three. There are distinct tabs for publishing, analytics, and engagement. Also, your content calendar can be sorted by day, week, or month, depending on how you like it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142257-1024x472.png\" alt=\"Buffer Interface\" class=\"wp-image-57729\" width=\"811\" height=\"374\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142257-1024x472.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142257-300x138.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142257-768x354.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142257-150x69.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142257.png 1283w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>However, as far as design goes, it is a bit less appealing to my eye as compared to the other apps here, but that is completely subjective. Plus, I\u2019d take ease of use over aesthetics any day of the week.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142357.png\" alt=\"Ease of use - Buffer\" class=\"wp-image-57730\" width=\"699\" height=\"522\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142357.png 964w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142357-300x224.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142357-768x574.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142357-150x112.png 150w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>The fact that you can add images directly from Canva while creating a post on Buffer is a game-changer. This is why creating a post using Buffer is fairly straightforward, but it is still missing a few key features here.<\/p>\n\n\n\n<p>Firstly, the app will only post for you. I couldn\u2019t see an option to send a reminder to post, which some people might be more comfortable with. You also don\u2019t have the option of tagging people or receiving suggested hashtags.<\/p>\n\n\n\n<p>Engaging in your Instagram comments section with Buffer is also super easy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"403\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142501-1024x403.png\" alt=\"Engagement - Buffer\" class=\"wp-image-57731\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142501-1024x403.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142501-300x118.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142501-768x302.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142501-150x59.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142501.png 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>At a glance, you can see the posts that have unanswered comments, which is handy when you\u2019re quickly trying to complete your engagement activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Final Verdict<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you are looking for a barebones app that can schedule and publish your social media posts for you, look no further than Buffer<\/p>\n\n\n\n<p><a href=\"https:\/\/web.archive.org\/web\/20250118072251\/https:\/\/predis.ai\/resources\/veed-io-alternative\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alternatives to create Social Media Videos<\/a>. Make sure you don\u2019t be fooled by the price tag; it costs a bit more than $5 a month when you start adding social channels.<\/p>\n\n\n\n<p>But if you\u2019re willing to shell out a bit more and want more functionality than just scheduling tools for social media, Later and Hootsuite are some of the best in the business.&nbsp;<\/p>\n\n\n\n<p>Before choosing between the three, make sure you take their free trials so you can determine what\u2019s best for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Looking_for_a_More_Extensive_Content_Planner\"><\/span>Looking for a More Extensive Content Planner?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/predis.ai\/\">Predis.ai<\/a> supports post-scheduling, maintenance of a content calendar, AI-powered content, and uploading templates from other third-party apps. It also functions as an <a href=\"https:\/\/predis.ai\/instagram-reels-maker\/\">AI reel maker<\/a>, allowing you to generate professional Instagram Reels from simple text prompts, making it an all-in-one solution beyond just a scheduling tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Post Creator:<\/h3>\n\n\n\n<p>Provide a couple of lines of input on the kind of social media post you want to create, and Predis.ai will generate examples for you. After this post has been generated automatically, you can choose to edit several aspects of it within Predis.AI itself, i.e., the caption, hashtag, and creative. In the \u2018Suggestions\u2019 tab shown below, you also get insights on your created post\u2019s expected performance based on your account\u2019s history.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-a9f62a09 gb-headline-text\"><span class=\"ez-toc-section\" id=\"Output_by_a_social_media_AI_copywriter\"><\/span>Output by a social media AI copywriter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2. Content Calendar:<\/h3>\n\n\n\n<p>You can conveniently view all your posts through a built-in content calendar. These can be sorted by month&#8217; view (as seen below) or a \u2018list\u2019 view. All your posts created on Predis.ai can be easily viewed and edited on this interface.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142637-1024x491.png\" alt=\"Content calendar - Predis AI\" class=\"wp-image-57732\" width=\"836\" height=\"401\" srcset=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142637-1024x491.png 1024w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142637-300x144.png 300w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142637-768x368.png 768w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142637-150x72.png 150w, https:\/\/predis.ai\/resources\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-24-142637.png 1278w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Content Analysis:<\/h3>\n\n\n\n<p>Looking outwards and towards other handles can give you amazing insights on what content you should ideally be posting. Predis.ai lets you effortlessly analyze how your competitors\u2019 posts have been performing on Instagram. Through this, you can easily find out what content is performing well for them and what isn\u2019t clicking with their audience.<\/p>\n\n\n\n<p>This is a great feature if you\u2019re looking for content that will be popular amongst your target audience and for straying away from content that won\u2019t.<\/p>\n\n\n<div class=\"gb-container gb-container-b397b9f5\">\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Highest_Performing_Post_Category_for_BeerBiceps\"><\/span>Highest Performing Post Category for BeerBiceps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<\/div>\n\n\n<p><em>If your business seeks a more comprehensive content planner, <\/em><a href=\"https:\/\/predis.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Predis.ai<\/em><\/a><em> can support your business by generating high-quality posts, videos, memes, reels, captions, and hashtags at scale. It also supports post-scheduling, maintenance of a content calendar, AI-powered content, and uploading templates from other third-party apps. So why wait? Head over to their site, explore how they can help you and let your creativity shine!<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>In today&#8217;s world, it&#8217;s hard to imagine life as a social media marketer without access &#8230; <a title=\"Scheduling Tools for Socials: Later vs Buffer vs Hootsuite\" class=\"read-more\" href=\"https:\/\/predis.ai\/resources\/later-vs-buffer-vs-hootsuite\/\" aria-label=\"More on Scheduling Tools for Socials: Later vs Buffer vs Hootsuite\">Read more<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":54934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[74,105,63,67,66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scheduling Tools for Socials: Later vs Buffer vs Hootsuite<\/title>\n<meta name=\"description\" content=\"In 2024, there are tons of scheduling tools for socials. In this comparison, we explore 3 popular tools: Later, Buffer, and Hootsuite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/predis.ai\/resources\/later-vs-buffer-vs-hootsuite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scheduling Tools for Socials: Later vs Buffer vs Hootsuite\" \/>\n<meta property=\"og:description\" content=\"In 2024, there are tons of scheduling tools for socials. In this comparison, we explore 3 popular tools: Later, Buffer, and Hootsuite.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/predis.ai\/resources\/later-vs-buffer-vs-hootsuite\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Media Marketing, Ads, Videos | Predis.ai Blogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/predisAI\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T16:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T13:29:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2023\/10\/img_1-10.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tanmay Ratnaparkhe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PredisAI\" \/>\n<meta name=\"twitter:site\" content=\"@PredisAI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanmay Ratnaparkhe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/predis.ai\/resources\/later-vs-buffer-vs-hootsuite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/predis.ai\/resources\/later-vs-buffer-vs-hootsuite\/\"},\"author\":{\"name\":\"Tanmay Ratnaparkhe\",\"@id\":\"https:\/\/predis.ai\/resources\/#\/schema\/person\/1d3012532330d3e2547759177fabf636\"},\"headline\":\"Scheduling Tools for Socials: Later vs Buffer vs Hootsuite\",\"datePublished\":\"2026-01-23T16:09:00+00:00\",\"dateModified\":\"2026-04-15T13:29:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/predis.ai\/resources\/later-vs-buffer-vs-hootsuite\/\"},\"wordCount\":2740,\"publisher\":{\"@id\":\"https:\/\/predis.ai\/resources\/#organization\"},\"keywords\":[\"Content Plan\",\"digital marketing\",\"Marketing\",\"post ideas\",\"Social media\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/predis.ai\/resources\/later-vs-buffer-vs-hootsuite\/\",\"url\":\"https:\/\/predis.ai\/resources\/later-vs-buffer-vs-hootsuite\/\",\"name\":\"Scheduling Tools for Socials: Later vs Buffer vs Hootsuite\",\"isPartOf\":{\"@id\":\"https:\/\/predis.ai\/resources\/#website\"},\"datePublished\":\"2026-01-23T16:09:00+00:00\",\"dateModified\":\"2026-04-15T13:29:29+00:00\",\"description\":\"In 2024, there are tons of scheduling tools for socials. 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