{"id":28371,"date":"2024-03-04T08:02:48","date_gmt":"2024-03-04T16:02:48","guid":{"rendered":"https:\/\/predis.ai\/resources\/?post_type=glossary&p=28371"},"modified":"2026-03-08T22:22:44","modified_gmt":"2026-03-09T05:22:44","slug":"cpm-cost-per-million","status":"publish","type":"glossary","link":"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/","title":{"rendered":"CPM (Cost per Million)"},"content":{"rendered":"\n

CPM means \u201cCost per 1000 impressions\u201d or “Cost per million”. A lot of you might wonder what that means. Well, there is no simple answer for this because this abbreviation comes under advertising with social media. This term means the cost that is required for advertising per 1000 impressions or ad views on social media like Instagram or Facebook. <\/p>\n\n\n\n

This might be an acronym that is less usable regularly unless you work with social media. When talking in terms of social media, this term is used to calculate the cost that is required per 1000 views. Lets say you invested 200 $ for advertising your skincare brand and revived 2000 impressions, then your CPM would be 100$. <\/p>\n\n\n

\n
\"\"
CPM – Cost per million<\/figcaption><\/figure><\/div>\n\n\n

This term is easily the most used when looking into the conversations between B2B businesses. For example, if an Ad receives 5000 views and the total cost of running the ad is 100$, then the CPM is 20$. <\/p>\n\n\n\n

One can calculate the CPM in this manner and simply use the abbreviation CPM while talking or conversing about the cost and running of ads. This makes the texts shorter and easier to read. <\/p>\n\n\n\n

A lot of small businesses might run ads and still be unfamiliar with the term CPM. CPM is the cost you require to advertise per 1000 impressions. If you were unfamiliar with this term, then viola! This explanation must have gotten you an understanding on what CPM means. <\/p>\n","protected":false},"excerpt":{"rendered":"

CPM means \u201cCost per 1000 impressions\u201d or “Cost per million”. A lot of you might … Read more<\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"yoast_head":"\nCPM (Cost per Million) - Social Media Marketing, Ads, Videos | Predis.ai Blogs<\/title>\n<meta name=\"description\" content=\"CPM (Cost per Million) or (Cost per 1000 Impressions) is used for social media ads on Instagram & Facebook. Calculate your CPM easily (e.g., $200 for 2K impressions = $100 CPM).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPM (Cost per Million) - Social Media Marketing, Ads, Videos | Predis.ai Blogs\" \/>\n<meta property=\"og:description\" content=\"CPM (Cost per Million) or (Cost per 1000 Impressions) is used for social media ads on Instagram & Facebook. Calculate your CPM easily (e.g., $200 for 2K impressions = $100 CPM).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Media Marketing, Ads, Videos | Predis.ai Blogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/predisAI\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T05:22:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-04-at-4.17.34-PM-1024x980.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PredisAI\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/\",\"url\":\"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/\",\"name\":\"CPM (Cost per Million) - Social Media Marketing, Ads, Videos | Predis.ai Blogs\",\"isPartOf\":{\"@id\":\"https:\/\/predis.ai\/resources\/#website\"},\"datePublished\":\"2024-03-04T16:02:48+00:00\",\"dateModified\":\"2026-03-09T05:22:44+00:00\",\"description\":\"CPM (Cost per Million) or (Cost per 1000 Impressions) is used for social media ads on Instagram & Facebook. Calculate your CPM easily (e.g., $200 for 2K impressions = $100 CPM).\",\"breadcrumb\":{\"@id\":\"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/predis.ai\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CPM (Cost per Million)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/predis.ai\/resources\/#website\",\"url\":\"https:\/\/predis.ai\/resources\/\",\"name\":\"Resources | Predis\",\"description\":\"Create ads, videos with AI and learn more about social media marketing\",\"publisher\":{\"@id\":\"https:\/\/predis.ai\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/predis.ai\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/predis.ai\/resources\/#organization\",\"name\":\"Predis.ai\",\"url\":\"https:\/\/predis.ai\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/predis.ai\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2021\/01\/predis_logo.png\",\"contentUrl\":\"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2021\/01\/predis_logo.png\",\"width\":730,\"height\":256,\"caption\":\"Predis.ai\"},\"image\":{\"@id\":\"https:\/\/predis.ai\/resources\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/predisAI\/\",\"https:\/\/twitter.com\/PredisAI\",\"https:\/\/www.instagram.com\/predis.ai\/\",\"https:\/\/www.linkedin.com\/company\/predis-ai\/about\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CPM (Cost per Million) - Social Media Marketing, Ads, Videos | Predis.ai Blogs","description":"CPM (Cost per Million) or (Cost per 1000 Impressions) is used for social media ads on Instagram & Facebook. Calculate your CPM easily (e.g., $200 for 2K impressions = $100 CPM).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/","og_locale":"en_US","og_type":"article","og_title":"CPM (Cost per Million) - Social Media Marketing, Ads, Videos | Predis.ai Blogs","og_description":"CPM (Cost per Million) or (Cost per 1000 Impressions) is used for social media ads on Instagram & Facebook. Calculate your CPM easily (e.g., $200 for 2K impressions = $100 CPM).","og_url":"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/","og_site_name":"Social Media Marketing, Ads, Videos | Predis.ai Blogs","article_publisher":"https:\/\/www.facebook.com\/predisAI\/","article_modified_time":"2026-03-09T05:22:44+00:00","og_image":[{"url":"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-04-at-4.17.34-PM-1024x980.jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@PredisAI","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/","url":"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/","name":"CPM (Cost per Million) - Social Media Marketing, Ads, Videos | Predis.ai Blogs","isPartOf":{"@id":"https:\/\/predis.ai\/resources\/#website"},"datePublished":"2024-03-04T16:02:48+00:00","dateModified":"2026-03-09T05:22:44+00:00","description":"CPM (Cost per Million) or (Cost per 1000 Impressions) is used for social media ads on Instagram & Facebook. Calculate your CPM easily (e.g., $200 for 2K impressions = $100 CPM).","breadcrumb":{"@id":"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/predis.ai\/resources\/glossary\/cpm-cost-per-million\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/predis.ai\/resources\/"},{"@type":"ListItem","position":2,"name":"CPM (Cost per Million)"}]},{"@type":"WebSite","@id":"https:\/\/predis.ai\/resources\/#website","url":"https:\/\/predis.ai\/resources\/","name":"Resources | Predis","description":"Create ads, videos with AI and learn more about social media marketing","publisher":{"@id":"https:\/\/predis.ai\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/predis.ai\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/predis.ai\/resources\/#organization","name":"Predis.ai","url":"https:\/\/predis.ai\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/predis.ai\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2021\/01\/predis_logo.png","contentUrl":"https:\/\/predis.ai\/resources\/wp-content\/uploads\/2021\/01\/predis_logo.png","width":730,"height":256,"caption":"Predis.ai"},"image":{"@id":"https:\/\/predis.ai\/resources\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/predisAI\/","https:\/\/twitter.com\/PredisAI","https:\/\/www.instagram.com\/predis.ai\/","https:\/\/www.linkedin.com\/company\/predis-ai\/about\/"]}]}},"related_terms":"","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/glossary\/28371"}],"collection":[{"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/users\/19"}],"version-history":[{"count":1,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/glossary\/28371\/revisions"}],"predecessor-version":[{"id":80221,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/glossary\/28371\/revisions\/80221"}],"wp:attachment":[{"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/media?parent=28371"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/predis.ai\/resources\/wp-json\/wp\/v2\/glossary-cat?post=28371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}