Engaging with your business on social media is a terrific method to get people to express their winter angst. You may hold a contest or giveaway by asking people to send in a selfie with their shadow in it.
Offering a sitewide deal for one day only is an easy approach to remain current without worrying yourself out
If you can't afford a discount, why not give out a free gift with purchase on orders above $X on Groundhog Day?
This is your opportunity to sell everything linked to the occasion. Do you have a clock like the one on the movie's cover? Examine your stuff and see what you can push.
You can encourage your consumers to make their own predictions about Phil before he makes his.