We will compare two of the biggest social media channels.TikTok vs Instagram for business:Let’s see which is better for social media marketing
1. Reels and videos
TikTok has better traffic on videos when compared with Instagram reels.
TikTok stands on top in this category.
TikTok 1, Instagram 0
2. Audience size
Comparing the audiences on TikTok and Instagram, Instagram has more users than TikTok. This is because of the TikTok ban in certain regions like India.
TikTok 1, Instagram 1
3. Business features
Comparing the business features of both TikTok and Instagram, Instagram is a better app with multiple options to engage the audience
TikTok 1, Instagram 2
4. Influencer Marketing
TikTok seems as good as Instagram. Both apps have their own importance in the influencer world. It’s a tie.
TikTok 2, Instagram 3
5. App Features
TikTok misses out on many interactive features that are widely used on Instagram like Shopping, chat automation, stories, DM, IGTV..
TikTok 2, Instagram 4
Instagram’s larger user base, diverse content options, and influencer collaborations make it a versatile platform for businesses than TikTok