Ziwerengero 10 Zapamwamba Zazamalonda Zachikhalidwe za 2024: Zomwe Zapamwamba & Kuzindikira

Malo ochezera a pa Intaneti akhala chida chothandizira pogula ndi kugulitsa zinthu mu 2024. Mabizinesi akugwiritsa ntchito nsanja zosiyanasiyana zapa media kuti afikire mwachindunji ndikuchita nawo makasitomala, ndikuyendetsa kuchuluka kwa malonda ndi mawonekedwe amtundu.

Mwachidule, malonda ochezera amaphatikiza kuphatikiza magwiridwe antchito a e-commerce ndi nsanja zodziwika bwino zapa media monga Instagram, Facebook, ndi TikTok. Kuphatikiza uku kumathandizira ulendo wonse wogula—kuchokera pakupeza zinthu ndi kusankha kupita kumalipiro ndi kutumiza—mumalo amodzi a intaneti.

Werengani pamene tikufufuza chinsinsi ziwerengero zazamalonda za 2024 zomwe zitha kudziwitsa ndikulimbikitsa njira zanu zotsatsira. 

Ziwerengero Zapamwamba Zamalonda Zamagulu Zomwe Muyenera Kuwona mu 2024

Pansipa pali ziwerengero zofunika zazamalonda za 2024 zomwe zitha kuumba njira zanu zotsatsa ndi zisankho zamabizinesi:

1. Generational Adoption of Social Commerce

Malonda amtundu wa anthu mwina adakula kwambiri ndi Gen-Z, koma ndi malo ochezera a pa Intaneti omwe akuphatikiza mawonekedwe osavuta, okalamba akugwiritsa ntchito pang'onopang'ono zamalonda pakugula kwawo.

Ndi 81% ya Gen X omwe amagwiritsa ntchito Facebook ndi 62% akugwiritsa ntchito Instagram mu 2024, amapanga gulu lalikulu la anthu omwe amasakatula intaneti. Nawa ena ziwerengero zazamalonda zomwe zikuwonetsa chiwerengero chenicheni cha anthu omwe amaika ndalama pazamalonda:

• Gen X imapanga 25% ya anthu onse omwe angagulidwe kuchokera kwa okonda intaneti ku US. 51% ya iwo amagula kuchokera kuzinthu, ndipo 54% kuchokera kwa ogulitsa pa intaneti.
• Pakadali pano, millennials ndi Gen Z amagula kwambiri m'masitolo ochezera, pomwe 66% ya ogula amapeza zinthu pazama media.
• Ndiwonso omwe ali pamwamba kwambiri kupeza zinthu ndi mtundu pafupipafupi pazama TV, pakati pa 69% ya Gen Z ndi 71% ya Zakachikwi omwe amagwiritsa ntchito malo ochezera.

2. Dominant Social Commerce Platforms

Facebook, Instagram, ndi TikTok ndi ena mwa nsanja zodziwika bwino zamalonda. Nazi zizindikiro zazikulu:

• Facebook Market idakali imodzi mwamapulatifomu omwe amagwiritsidwa ntchito kwambiri pazamalonda, pomwe 40% ya ogwiritsa ntchito 3.07 biliyoni amagula pano, ndipo 16% amatsegula pulogalamuyi pongogula malonda pa Msika.
• Instagram ili yachiwiri pamzere pambuyo pa Facebook, pomwe anthu amagula zinthu. 70% ya ogwiritsa ntchito amapeza zinthu papulatifomu, ndipo 46% amagwiritsa ntchito potuluka pulogalamuyo. 

• TikTok ikuwoneka ngati nsanja yotsogola pakugulitsa zinthu, pomwe anthu 35.8 miliyoni amagula papulatifomu mu 2024, omwe ndi 2.5 miliyoni kuposa ogula mu 2023.

3. Kukula kwa Ndalama za Social Commerce

Dziko lazamalonda likuchulukirachulukira, ndipo ziwerengero zake ndi umboni wofanana. Nazi ziwerengero zofunika kwambiri:

• Malonda a anthu akuchulukirachulukira ku US, chifukwa adakwera 0.3% pakati pa 2024 ndi 2023, pomwe ndalamazo zidasintha kuchoka pa $ 56.2 biliyoni kufika $ 67.3 biliyoni.
• Malonda azachuma akuyembekezeka kukhudza $ 100 biliyoni padziko lonse lapansi pofika chaka cha 2025, ndikuwona kukula kwa 22.5% kuyambira chaka chatha.
• Mphamvu zina zoyendetsa zomwe zikusintha izi ziwerengero zazamalonda kwambiri akusintha zokonda za ogula, kupita patsogolo kwaukadaulo, komanso kuchuluka kwa ma media media pazaka zambiri.

4. Kukula Kwambiri kwa Ndalama

Ukadaulo wapamwamba kwambiri ngati wosonkhezera anthu kapena AI ukudziwika bwino pamsika wazamalonda, ndipo zomwe zapeza zikuwonetsa kusintha kwabwino mzaka zingapo zapitazi.

Ku China, WeChat ikusintha momwe anthu amagulira ndi kugulitsa zinthu pa intaneti. Dzikoli lakhala dziko lotsogola kugwiritsa ntchito mphamvu za nsanjayi pogula ndi kugulitsa zinthu pa intaneti. 

Nazi zinthu zingapo zomwe muyenera kuziganizira:

• 63% ya ogula akuyembekeza kuphatikiza AI ndi kuphunzira pamakina pakutsatsa kwamphamvu mu 2025.
• 50% ya anthu omwe amagwiritsa ntchito kutsatsa kwa AI anali okhutira kwambiri ndi zotsatira zake ndipo anali otsimikiza za kufunika kwake pakutsatsa pa intaneti.
• 31.7% ya anthu ankakonda kutsatsa kwa AI chifukwa chosavuta kugwiritsa ntchito, ndipo 29.1% anali okondwa ndi thandizo la 24 * 7.
• Msika wazamalonda waku China wakula kwambiri pazaka zambiri, ndikuwona kukwera kwa 40.25% pakukula kwa msika pakati pa 2021 ndi 2023.
• M'gawo loyamba la 2023, WeChat inali ndi ogwiritsa ntchito mabiliyoni 1.33 ku China, omwe akuphatikiza pafupifupi 80% ya anthu mdzikolo.
• WeChat Mini Programs Stores asintha momwe anthu akugwiritsira ntchito WeChat, ndipo nsanja tsopano ndi tsamba lazamalonda lomwe likubwera.

5. Ethical Marketing Growth

Kukhazikika komanso kugulitsa mwachilungamo kumakhala kofunikira kwa ogula, ndipo ogulitsa akutsatira zosinthazi kuti awonjezere malonda. Anthu tsopano akuyang'ana mitundu yokonda zachilengedwe yomwe sagwiritsa ntchito zolakwika popanga ndi kugulitsa zinthu.

Nawa ziwerengero zazamalonda zomwe zikuwonetsa chifukwa chake kukhazikika ndi malonda amakhalidwe abwino ndizofunikira kwa ogula:

• 66% ya ogula padziko lonse lapansi ali okonzeka kulipira zambiri kuti agule zinthu zokhazikika, ndipo 10% ya iwo akugula kale zinthu zokhazikika.
• 35% ya ogula adasiya kugula zinthu kuchokera kuzinthu zosavomerezeka pazama TV, ngakhale panalibe njira zina. 
• 29% ya ogula omwe amagula zinthu zabwino amapita kumalo ochezera a pa Intaneti, ndipo 58% amamva bwino atagulitsa malonda abwino.

6.  Kumanga Maubwenzi ndi Makasitomala

Kukhulupirirana ndi chinthu chofunikira kwambiri pankhani yogula zapa social media. Ngati wogula akukhulupirira mtundu, amatha kuyikapo ndalama mumtunduwo ndikupitilizabe kuugula mtsogolo.

• 81% yamakasitomala amakhudzidwa ndi zolemba ndikugula zomwe amakonda za anzawo ndi apamtima.
• 78% adagula atamvetsetsa ndikukonda zolemba patsamba la mtunduwo.
• Anthu ali ndi mwayi wowirikiza kawiri kugula kuchokera kuzinthu zomwe adamvapo kapena zomwe adagula kale.
• Ngakhale TikTok ndiye pulogalamu yodalirika kwambiri pakati pa Gen Z, ndiyodalirika kwambiri pakati pa mibadwo yakale.

Mabizinesi amayenera kuyesa kukulitsa chidaliro ndi makasitomala awo kuti awonjezere ROI popanga kuchuluka kwa anthu. 

7. Influencer Marketing Trends

Ndi malo ochezera a pa Intaneti ngati TikTok ndi Instagram odzaza ndi olimbikitsa, sizosadabwitsa kuti ndi amodzi mwa njira zotsatsira zomwe zimagwiritsidwa ntchito kwambiri pamabizinesi azamalonda mu 2024. 

Omvera omwe amatsatira osonkhezera amayang'ana kwa iwo malingaliro atsopano ndi zinthu zoti agule. Umu ndi momwe kutsatsa kwamphamvu kumasinthira machitidwe azamalonda:

• Ochuluka osonkhezera amagwirizana ndi mitundu yomwe imakhala yaying'ono nthawi 15 kuposa masamba awo.
• Osonkhezera amachita chidwi ndi njira yogulitsira, 58% ya iwo ali ndi chidwi chokonzekera njira ndipo 42% akufuna kudziwa zambiri zamtundu wazinthu zomwe zimayenera kukhala pamasamba ochezera a pa Intaneti. 
• 80% ya omwe amalimbikitsa amagwiritsa ntchito zinthu zomwe amagwirizana nazo, zomwe zitha kukulitsa kudalirika kwa ogula ndikuyendetsa malonda.

8. Kukula kwa Kanema Wamakanema Aafupi

Chifukwa cha kuchepa kwa chidwi pazama TV, anthu akusintha pang'onopang'ono kuzinthu zazifupi. Ichi ndi chifukwa chake mabizinesi tsopano akuphatikizana reels mu njira yawo yotsatsira ma media media. 

Nawa ziwerengero zazamalonda zomwe zikuwonetsa kukula kwazinthu zazifupi chaka chilichonse:

• Makabudula a YouTube ali ndi owonera oposa 2 biliyoni, zomwe zimapangitsa YouTube kukhala nsanja yogulitsa yamphamvu.
• 18% ya otsatsa amawonetsa mavidiyo opambana kwambiri osakwana masekondi 30, ndipo 39% amapeza kanema wamtali wamasekondi 30 mpaka 60 kukhala abwino kwambiri kutsatsa.
• Opitilira 50% a ogulitsa pamapulatifomu amagwiritsira ntchito zinthu zazifupi pogulitsa zawo.
• Pa 90%, zinthu zazifupi zidzalamulira kuchuluka kwa magalimoto pa intaneti, ndi ndalama zazifupi zotsatsira makanema zomwe zimakhudza $ 10 biliyoni.

9. Global Social Commerce Trends

Zamalonda zamagulu zimakhala ndi machitidwe osiyanasiyana m'dziko lililonse, ndipo kumvetsetsa machitidwewa kungathandize onjezerani SEO yakomweko kwambiri. Zotsatirazi zikuwonetsa zomwe zikuchitika m'maiko aku Asia ndi Kumadzulo:

• Thailand ndi Columbia ndi omwe adatsogolera msika wazamalonda, pomwe 91% ya ogula amagwiritsa ntchito malo ochezera a pa Intaneti pogula zinthu, ndipo China ndi mpikisano wapamtima pa 90%.
• Mitengo yotembenuka ndiyokwera kwambiri ku Thailand, pomwe 62% ya anthu onse omwe amagwiritsa ntchito zamalonda kuti agule pazama TV.
• Pafupifupi 36% ya ogula aku US ndi ogula ochezera, ndipo ogula osachepera 90 miliyoni agwiritsa ntchito nsanja imodzi yochezera pogula zinthu.
• Mayiko aku Asia akadali pamwamba pazamalonda ogulira anthu, pomwe 11.7% yazogulitsa zonse za e-commerce zimachokera ku zamalonda, poyerekeza ndi US, komwe 4.4% imagula kuchokera ku zamalonda.
• Ogula azachuma adzakwera mpaka $ 86.7 biliyoni mu 2024 mpaka $ 107.17 biliyoni mu 2025, kuwonetsa kukula kwa msika, koma China itsogolerabe njira.

10. Makasitomala Khalidwe Kusonkhezera Social Commerce Surge

Ndi kugula pa intaneti, kupeza zatsopano kwakhala kosavuta komanso kwachangu. Ma algorithm a pa intaneti amatengera zomwe amakonda kusakatula ndikuyamba kuwonetsa masitolo kutengera mbiri yakusaka, ndipo izi zawonjezera mwayi woti chinthu chigulidwe. 

Kugula masewera nthawi yatchuthi kapena nthawi yochotsera ndi zinthu zofunika kuziganizira poganizira za machitidwe ndi momwe zimakhudzira malonda.

Pali ochepa ziwerengero zazamalonda kuganizira pankhaniyi:

• 34% ya ogula pa intaneti adagwiritsa ntchito malo ochezera a pa Intaneti kugula zinthu panthawi yatchuthi mu 2023.

• 52% yazogula zomwe zidagulidwa panthawi yatchuthi zidakhudzidwa ndi Facebook ndipo 46% ya ogula adalimbikitsidwa ndi Instagram.
• Pafupifupi 40% ya ogula pa intaneti adatengera kuchotsera kwapa media pomwe amagula.
• Kusavuta komanso kudzipatula kunali m'gulu la omwe adalimbikitsa kugula pama media azachuma pa 31% ndi 27%, motsatana.
• 48% ya ogula adagula zinthu mopupuluma pogwiritsa ntchito kutsatsa kwapa media, ndipo zadzetsa kukula kwakukulu pamsika wazamalonda.

Maganizo Final

Pogwiritsa ntchito ziwerengero zazikuluzikuluzi komanso zidziwitso, mabizinesi amatha kukulitsa njira yawo kuti akwaniritse zofuna za ogula ndikulimbikitsa kukula kosatha muzamalonda zamagulu.

Ndipo zikafika kwa ogula ndi makasitomala, kumvetsetsa zomwe amakonda, zomwe amakonda, zomwe amakonda, komanso zomwe amawakonda ndizofunikira kwambiri popanga njira zogwirira ntchito zamalonda.

Mwinanso mungakonde,

Social Media Strategy ya Shopify

Kufotokozera Zamalonda Pagulu: Malangizo ndi Njira Zabwino Kwambiri