Momwe Mungapangire Kusanthula Kwampikisano Wama Media: Malangizo & Zidule

Masiku ano, ma media azachuma ndi njira yayikulu yamabizinesi omwe amathandizira kuyendetsa malonda ndi phindu. Malinga ndi ziwerengero za 2023, 77% yamabizinesi amagwiritsa ntchito media kuti afikire makasitomala awo. Kuphatikiza apo, 41% yamabizinesi ang'onoang'ono amadalira pazama TV ngati omwe amayendetsa ndalama zambiri. Izi zikutanthauza kuti, mpikisano ndi wovuta! Ndi mpikisano wochulukirachulukira, kuchita kusanthula kwapikisano kwapa media sikungatheke!

Maperesenti awa angowonjezereka m'zaka zikubwerazi, pomwe ogula ambiri amalowa m'malo ochezera a pa Intaneti. Chiwerengero cha ogwiritsa ntchito pa social media pofika 2028 chikuyembekezeka kukhala Ogwiritsa ntchito mabiliyoni 6. Chifukwa chake, ndalama pakukulitsa njira zapa media media ndizofunikira kuti bizinesi ikule.

Muyenera kumvetsetsa zomwe zikuwagwirira ntchito komanso momwe akuchitira poyerekeza ndi zomwe muli nazo. Pamapeto pake, izi zimakupatsani mwayi wowunika momwe mumagwirira ntchito pazama media komanso zimakupatsirani zida zowonjezera njira yanu. Ngati mukudabwa momwe mungapangire kusanthula kwapikisano kwapa media, muli pamalo oyenera. 

Mu blog iyi, tikuwonetsani zonse zomwe muyenera kudziwa zokhudza kusanthula kwa mpikisano wapa social media. Tidzakambirana chilichonse, kuyambira njira ndi njira zosonkhanitsira deta mpaka pofika pomaliza ndikuwonetsa zotsatira zanu. Werengani!

Kodi Social Media Competitive Analysis Imatanthauza Chiyani?

Source: Social Bakers

Kugwiritsa ntchito maakaunti anu ochezera a pa Intaneti pamalo opanda kanthu kungakhale koopsa. Ngakhale kuyika ndalama zanu poyendetsa chinkhoswe ndi kutembenuka kudzera pawailesi yakanema ndikofunikira, ndikofunikiranso kudziwa zomwe zikuchitika ndi mpikisano. 

Kuzindikira omwe akupikisana nawo apamwamba komanso kudziwa zambiri za momwe amagwirira ntchito, onse (zabwino ndi zoyipa) kuti afananize ndi anu amadziwika ngati kusanthula kwapikisano pama media ochezera. Ndi imodzi mwa njira zothandiza kwambiri komanso mwadongosolo kuti muwone momwe kupezeka kwanu pa intaneti kumafananizira ndi mpikisano. Kuphatikiza apo, imatha kuthandiza mabizinesi onse a B2B ndi B2C.

Kusanthula kwamtunduwu kudzakukakamizani kuti muwone zizindikiro monga kuwerengera kwa otsatira, kutumiza pafupipafupi, kuchuluka kwa anthu omwe akukhudzidwa, ma hashtag, ndi zina zotero. Zotsatira zake, muphunzira zomwe zimagwira ntchito (ndi zomwe sizili), ndipo mupeza zatsopano. njira zowonjezera ndondomeko yanu.

Mudzayang'ana ziwerengero zofunika monga kuchuluka kwa otsatira, kuchitapo kanthu, ndi kufikira anthu m'mapulatifomu angapo, ndikuwona zomwe akwaniritsa komanso mtundu wa zomwe zili zomwe zimapeza chidwi chabwino kwambiri. Kusanthula kwamtunduwu kwa nsanja zosiyanasiyana nthawi zambiri kumafuna dongosolo. kusonkhanitsa deta kuchokera pa malo ochezera a pa Intaneti aliwonse.

Kenako, mumagwiritsa ntchito deta iyi ngati chizindikiro kuti mufananize momwe mumagwirira ntchito ndikuzindikira njira zomwe mungakulitsire.

Malangizo Asanu ndi Amodzi Othandiza Kwambiri Kuti Muyendetse Kusanthula Kwampikisano Wama Media

Kusanthula kwapikisano pakutsatsa kwapa media media kumaphatikizapo ntchito zingapo zomwe ziyenera kumalizidwa nthawi zonse. Chifukwa chake, kukonzekera ndiye chinsinsi chopereka kusanthula kwanzeru ndikuchita ntchito yabwino kwambiri. Izi, zimathandiza kukhazikitsa ndi kumaliza ntchito zopambana.

Muyenera kudziwa bwino lomwe ntchito zomwe muyenera kuchita pagawo lililonse komanso momwe mungamalizitsire mwangwiro ndipo ndizomwe tifotokoza mwatsatanetsatane magawo omwe akubwera.

1. Dziwani Zolinga Zamtundu Wanu ndi Metrics

Gawo loyamba pakuwunikira mpikisano wapa social media ndikuzindikira zolinga ndi ma metric amtundu wanu. Tsopano, yambani ndikusankha zomwe mukufuna pamtundu wanu musanayang'ane zomwe omwe akupikisana nawo akuchita. 

Nawa mafunso omwe angakuthandizeni kudziwa zomwe mukufuna pamtundu wanu:

• Ndi zolinga ziti zomwe mukufuna kukwaniritsa potsatsa malonda anu pa social media?
• Kodi zolinga izi zikugwirizana bwanji ndi zomwe mwakonzekera kale pazolinga zanu zamtundu wonse?
• Kodi ndi zizindikiro ziti zazikulu zantchito (KPIs) zomwe mungakonde kugwiritsa ntchito kuyesa kupambana kwa mtundu wanu motsutsana ndi omwe akupikisana nawo?
• Kodi makasitomala abwino ndi ati omwe mukukonzekera kuwafikira kudzera munjira yanu yotsatsira ma media media?

Mukapeza mayankho a mafunsowa, mudzatha kukhazikitsa zolinga ndi ma metric omveka a mtundu wanu.

2. Pangani SWOT Analysis

Kusanthula kwa SWOT ndi chida chabwino kwambiri chowunikira mphamvu zabizinesi yanu, zofooka, mwayi, ndi ziwopsezo zabizinesi yanu. Zimakuthandizani kuti muwone bwino momwe mtundu wanu ukuyimira pamipikisano yapa media media.

Yambani ndikuzindikira mphamvu zanu komwe mumakumana kapena kupitilira malire amakampani. Izi zingaphatikizepo 

• zibwenzi zambiri
• omvera okhulupirika 
• zapadera

Kenako, pendani zofooka zanu. Izi zingaphatikizepo:

• ndandanda zotsatsa zosagwirizana
• kuchepetsa kuchitapo kanthu pa nsanja zina
• kusowa kwazinthu zosiyanasiyana

Mwayi pakuwunika kwanu kwa SWOT ukhoza kukhala:

• machitidwe omwe mulibe capizakhazikitsidwa pa 
• magawo omvera osagwiritsidwa ntchito

Yang'anani madera omwe omwe akupikisana nawo sakuchita bwino ndikupeza njira zodzaza mipata. Pomaliza, yesani zowopsezazo. Izi zingaphatikizepo: 

• opikisana nawo amphamvu
• kusintha kwamakampani
• nsanja zatsopano zikutuluka zomwe simunafufuze

ntchito zida kuwongolera njira yowunikira SWOT. Ndi ma analytics ake apamwamba, mutha kusonkhanitsa deta ndi zidziwitso mosavuta kuti mupange kusanthula kwatsatanetsatane kwa SWOT. Mukamaliza, gwiritsani ntchito zidziwitso zakuya kuti musinthe njira yanu yapa media media ndikukhala patsogolo pa mpikisano.

3. Dziwani Opikisana Nanu

Mukakhazikitsa zolinga zamtundu wanu, muyenera kudziwa omwe akupikisana nawo pamakampaniwo. Yang'anani kwambiri pamakampani omwe ntchito zawo kapena zinthu zawo zimagwirizana kwambiri ndi zanu. Chabwino, mwina mukudziwa kale kuti iwo ndi ndani.

Kuti muyambe, muyenera kulunjika omenyera atatu kapena asanu. Fufuzani mbiri yawo yapa media media; mungafune kutsata makampani omwe ali ndi otsatira ambiri ndi zochita.

On the contrary, if you don’t know who your biggest competitors are, Google them! Look for terms that are linked to your solution. A keyword tracker makes it easier to analyze these terms and monitor how their performance changes over time.

Mwachitsanzo, ngati muli ndi kampani yogulitsa katundu wamasewera, ikani "kampani yogulitsa katundu wamasewera" kapena "opanga zinthu zamasewera" mu Google. Zotsatira zomwe zikuwoneka ndizopikisana nawo pakuwunika kwanu. Ndizosavuta!

Tsopano, mutha kusankha mtundu pakusaka uku kuti mufufuze ndikuphunzira zotsatira zake. Koma kodi izi si kusanthula mpikisano kwa chikhalidwe TV? Inde ndi choncho! Chifukwa chake muyenera kutsimikiza kuti zotsatira zanu zosaka zimakhalanso ngati zotsatira zapamwamba pamapulatifomu ochezera.

Chifukwa chake kusanja kwamtundu kudzera mukusaka kwa mawu osakira pa Google mwina sikungakhale bwino pamasamba ochezera.

Zomwe muyenera kuchita ndikupita ku bar yofufuzira papulatifomu yomwe mukufuna zotsatira. Pambuyo pake, lowetsani mawuwo mu bar yofufuzira ndikuwona maakaunti onse ndi ma hashtag omwe amawoneka pamenepo. Pomaliza, sankhani omwe mukuwona kuti ndi opikisana nawo omwe mungafune kuwasanthula.

Tsopano popeza muli ndi mndandanda wa opikisana nawo ofunikira, tiyeni tiyambe kusonkhanitsa deta yomwe mungafune kuti muwunike mpikisano. Pa nthawiyi, kugwiritsa ntchito mautumiki abwino kwambiri a proxy a m'nyumba kungakuthandizeni kupewa zoletsa za geo ndikupeza deta yolondola ya opikisana nawo kuchokera m'malo osiyanasiyana, zomwe zimakupatsani chidziwitso chakuya pa njira zawo. Kwa magulu omwe amaika patsogolo liwiro ndi kukula kuposa kulondola kwa malo, zingakhale zomvekanso kutero gulani ma proxies a datacenter kuti mugwiritse ntchito scr yapamwamba kwambiriapintchito bwino komanso pamtengo wotsika.

Mwachitsanzo, tinene kuti mudasakako kampani yopanga zinthu zamasewera pa Google ndikupeza zotsatira zanu. Tsopano muyeneranso kupita ku malo ochezera a pa Intaneti omwe mukufuna zotsatira zowunikira mpikisano. Lembani mawu anu mu bar yofufuzira ndikusankha mtundu womwe mukufuna kuusanthula.

4. Yambani Kusonkhanitsa Social Media Data ya mpikisano wanu

Chotsatira ndicho kusonkhanitsa deta ya chikhalidwe cha anthu. Mutha kugwiritsa ntchito imodzi mwa njira ziwiri.

Gwero: Influencer Marketing Hub

Kuti muyambe, mutha kusonkhanitsa deta pazama media. Pitani patsamba lochezera la mabizinesi omwe mwasankha ndikuwona omwe amatsatira, zomwe amakonda pa positi, mayanjano, magawo, ndi zina zambiri.

Ma social media ambiri, monga Facebook Zolemba ndi Twitter Analytics, phatikizani zida zowerengera zachilengedwe. Zida izi zimakuthandizani pa scraping deta yokhudza mpikisano wanu.

Kuti muwonjezere njirayi ndikupewa zoletsa zomwe zingatheke, pogwiritsa ntchito intaneti yodalirikaapiwothandizira angathandize kusunga kusadziwika komanso lekani kuletsa IP panthawi yosonkhanitsa deta.

Komabe, ndi njira yowononga nthawi komanso yosagwira ntchito. Apa, muyenera kupita kumalo aliwonse ochezera a pa Intaneti payekhapayekha ndikuyika zonse mu spreadsheet.

Chifukwa manambala ndi zokonda za otsatira zimasinthasintha nthawi zonse, deta sikhala yaposachedwa. Kuphatikiza apo, kufananiza ma tchanelo angapo ndikuwerengera ma metric apamwamba kumakhala kovuta kwambiri.

Nkhani yachitatu ndi yakuti iyi ndi njira yolembera deta, yomwe ingawononge nthawi komanso kuwononga ndalama. Zingayambitsenso zolakwika ndi zosiyidwa. Ndizosakhazikika m'zaka za 24/7 zamasewera ochezera. Ili ndi vuto lalikulu chifukwa kusanthula kwapikisano kwapa media media ndi njira yomwe iyenera kuchitidwa mosalekeza chaka chonse.  

Njira yachiwiri ndikungotengera kupezeka kwa data yapa social media. Zida ngati Predis.ai sonkhanitsani zidziwitso zapagulu kuchokera kumaakaunti ochezera a mpikisano wanu ndikuphatikiza zonse pamalo amodzi.

Mwanjira iyi, mutha kupeza zolondola, zathunthu, komanso zapanthawi yake kuchokera ku kafukufuku wanu wampikisano wama social media. Chifukwa chake, izi zimakuthandizani kuti mupeze zidziwitso zofananira.

Zomwe muyenera kuchita ndikuwonjezera mbiri yamabizinesi omwe mukufuna kuwunika. Predis.aiMa dashboards akuunika ampikisano amapereka zolondola, zaposachedwa kwambiri pamalo amodzi.

Pangani zolemba za Facebook zomwe zimakopa chidwi ndikuyendetsa chinkhoswe Predis.aiNdi Facebook Post Maker. Sinthani zolemba za Facebook ndi Caption Generation mothandizidwa ndi AI!

5. Unikani Data Social Media Zimene Mwatolera

Mukasonkhanitsa deta yanu, ndi nthawi yoti muyambe kuyiyesa. Kusanthula kumatha kuwonedwa ngati mawu akulu okhala ndi ntchito zingapo. Kuti timveke bwino, timakonda kulitenga ngati kusanthula komwe kuli mndandanda wa mafunso omwe amapereka zidziwitso.

Onani Kuti Ndi Mtundu Uti Wakhala Wosasinthika Pakapita Nthawi

Pa social media, kusasinthasintha ndikofunikira. Zonse ndi gawo la njira yopangira mtundu wopambana. Mukawunika omwe akupikisana nawo, ganizirani momwe akhala akukhalira nthawi zonse popereka zomwe zili.

Malingana ndi zizindikiro zomwe mumayang'ana, muyenera kudziwa ngati chizindikiro chakhala chokhazikika kapena chagwetsa mpira kwinakwake.

Kodi Opikisana Nanu Akuchita Mosachita Bwino Kwambiri?

Kodi mungazindikire malo aliwonse omwe opikisana nawo akuwoneka kuti akulephera kutulutsa zotsatira?

Izi zingafunike ntchito yochulukirapo kuti itsimikizidwe. Mutafotokozera momwe 'kusagwira ntchito bwino' kumawonekera, mudzatha kumvetsetsa komwe otsutsana akulephera.

Mwachitsanzo, yang'anani zomwe zikugwirizana ndi chiwerengero cha zolemba zomwe zasindikizidwa. Iyi ndi njira yosavuta yodziwira ngati mpikisano ukulephera.

Nawa mafunso ena oyenera kuwaganizira:

• Kodi mudzatha kudziwa kuchuluka kwa zokonda, zogawana, ndi zomwe amalandila pa avareji? 
• Kodi mtundu umodzi umafanana bwanji ndi ena onse? 
• Ndi mtundu uti womwe umakhala ndi chibwenzi chotsika kwambiri? 
• Kodi kukula kwa omvera a mpikisano wanu pa malo ochezera a pa Intaneti omwe mukufuna zotsatira zake ndi chiyani?
• Kodi chiŵerengero chotenga nawo mbali pakukula kwa omvera ndichokwera kapena chochepa? 
• Kodi mungadziwe bwanji zomwe zili zotsika kapena zapamwamba zomwe zimagwirizana ndi mtundu kapena bizinesi yanu?

Ndi Mitundu Yanji Yazinthu Zabwino Osewera ndipo Chifukwa Chiyani?

Kuzindikira zinthu zapa TV zomwe zikuyenda bwino kwambiri ndi chimodzi mwazinthu zofunika kwambiri pakufufuza kwanu. Mukamatero, musasiye kudziwa ngati zolemba kapena makanema amabulogu ndi othandiza; m'malo mwake, pitani patsogolo.

Samalani kwambiri ndi makanema omwe akupikisana nawo. Afufuzeni.

Nawa mafunso ena oyenera kuwaganizira:

• Kodi vidiyoyi idapangidwa ndipo ndi chiyani chomwe chimaphatikizapo?
• Kodi vidiyo iliyonse imakhala yayitali bwanji?
• Ndani amawonekera m'mavidiyo awo?
• Kodi amagawana zambiri zamtundu wanji?
• Kodi amapereka chilichonse?
• Kodi mayitanidwe awo oti achitepo kanthu ndi amphamvu bwanji?

Kodi Opikisana Nanu Amasindikiza Kangati?

Kumvetsetsa nthawi zonse zomwe mdani wanu amatulutsa zomwe zili ndi zofunikanso. Kuchulukana ndikofunikira chifukwa makampani onse amayenera kudzigulitsa kuti akhalebe oyenera, komabe onse ali ndi malire azachuma.

Inde, mabizinesi ena ali ndi zida zapamwamba, koma sizitanthauza kuti amadziwa kuzigwiritsa ntchito moyenera.

Mukamawerenga kuchuluka kwa omwe akupikisana nawo pagulu, mutha kuyika ma post omwe amapanga malinga ndi mawonekedwe. Izi zikuthandizani kuti muwone zomwe anthu achifundo akuyang'ana.

Mudzatha kukhazikitsa njira yopangira zomwe mukufuna kutengera zomwe zatsimikiziridwa kuti zikuthandizani kupeza zotsatira zabwino. Koma choyamba, muyenera kuzindikira mitundu ya zomwe makampani akupanga. Gawoli ndilofunikanso kuti muwonetse bwino mpikisano ndi zotsatira za kusanthula kwanu kwa omwe akukhudzidwa kapena gulu lanu lamkati.

6. Chitanipo kanthu

Pomaliza, mutatha kukumana ndi gulu lanu lazamalonda, tsatirani zomwe mwapeza ndikuyamba kusintha dongosolo lanu lazama media. Yesani ma hashtag atsopano omwe mdani wanu adagwiritsapo ntchito komanso omwe simunawagwiritsepo ntchito.

Kapenanso, lingalirani zopereka zobiriwira nthawi zonse chifukwa zidutswa zamtundu wotere zimabweretsa ziwonetsero zambiri kuchokera kwa omwe akupikisana nawo. Muyenera kuphatikiza mawu osakira omwe angopezeka kumene mu mbiri yanu ya akaunti kuti mtundu wanu uwonekere kwa ogula omwe amasaka mwachangu.

Njira iliyonse yomwe mungasankhe, chofunikira ndikuyika zomwe mwaphunzira ndipo musazengereze kuyesa. Ndiko kuti, pambuyo pa zonse, nchifukwa ninji munapanga mpikisano wamagulu ochezera a pa Intaneti poyamba?

Zida Zinayi Zowunikira Zopikisana pa Social Media

Mukufuna kuwona zomwe zikuchitika ndi kampani yoyandikana nayo? Mukufuna kutsatira, kusanthula, ndi kuphunzira kuchokera ku zanu njira za mpikisano?

Nawa zida zinayi zowunikira zapikisano zomwe zingakuthandizeni kusonkhanitsa zidziwitso kuti mukweze kampeni yanu yotsatsa:

1. Predis

Tiyeni tiwone Predis'mpikisano kusanthula chida. Chidachi chimakulolani kuti mufufuze mozama pamipikisano ya omwe akupikisana nawo, kuwonetsa zabwino kwambiri komanso zoyipa kwambiri. Komanso, mutha kuyang'ana mosavuta ma hashtag omwe amagwiritsidwa ntchito ndi omwe akupikisana nawo.

Izi zimakuthandizani kuti mumvetsetse zomwe zili bwino kwa omwe akupikisana nawo. Kuphatikiza apo, mumawona ma hashtag omwe amayendetsa ntchito yawo.

Tsopano zomwe muyenera kuchita ndikuwonjezera chidziwitsochi kuti mutsimikizire malingaliro anu amtsogolo a kampeni. Kupanda kutero, ingogwiritsani ntchito chidziwitsochi kuti mulimbikitse malingaliro anu otsatirawa. 

Komanso, chida chowunikira imakupatsirani chidziwitso chakuya pamachitidwe amakampani ndi machitidwe ampikisano. Chifukwa chake tsopano mutha kukopa makasitomala anu powapatsa malipoti akuzama okhudza njira zamsika.

Njira Zopangira Kusanthula Kwampikisano ndi Predis AI

Kuchita kusanthula ndi Predis Chida champikisano cha AI, chitani izi:

1. Gwiritsani ntchito izi chida ndipo lowani ndi imelo ID yanu.

2. Mukakhala pa skrini yakunyumba, sankhani "Kusanthula mpikisano” njira pa kumanzere mbali ya chophimba.

3. Lowetsani akaunti za Instagram ndi Facebook za omwe akupikisana nawo ndikuyamba kusanthula.

4. Sankhani nthawi zomwe mukufuna kuzisanthula ndiye kuti ndinu abwino kupita. Onani kusanthula kwanu kuti mudziwe zambiri zazomwe mukuchita nawo mpikisano wanu.

2.BuzzSumo

Okonzeka kutsatira zizindikiro zazikuluzikulu zomwe zikuzungulirani malonda a mpikisano? Kenako BuzzSumo ndipamene muyenera kutera. Ndi chida champikisano cha BuzzSumo, mumapeza mayankho ku:

• Ndi zinthu ziti zomwe zimagwira bwino ntchito?

• Kodi maukonde omwe akuchita bwino kwambiri ndi ati?

• Ndi anthu ati omwe akugawana zomwe ali nazo?

• Kodi zomwe muli nazo zikufanana bwanji ndi zawo?

Chitsime: BuzzSumo

Tsopano mutha kukhala olimba ndikuyang'ana zomwe zikuyenda bwino kwambiri pamitu yoyenera ya omwe akupikisana nawo. Sizingoyang'ana pazokambirana komanso pomwe zomwe zagawidwa pa intaneti.

Izi zimakuthandizani kuti mudziwe zomwe zili pamwamba pamakampaniwo. Komanso, mumatha kufufuza nokha mitu yaposachedwa yomwe ingakhale yotentha.

3 Ahrefs

Chida chowunikira champikisano chochokera ku Ahrefs chimakupatsani mwayi wowerengera zofunikira patsamba la mpikisano wanu monga:

Kuchita kwamayendedwe achilengedwe 

Mutha kuyang'ana mawu osakira omwe omwe akupikisana nawo akugwiritsidwa ntchito ndi kuchuluka kwa magalimoto omwe mawuwo amabweretsera patsamba lawo. Ahrefs amayang'anira mamiliyoni a mawu osakira m'malo osiyanasiyana. Izi zimakupatsani mwayi woyerekeza kuchuluka kwakusaka kwatsamba pa Google. 

Gwero: Ahrefs

Mbiri ya Backlink

Popeza ili ndi chowotcha cha backlink chofulumira kwambiri pamsika, mutha kutsata ma backlink omwe amagwiritsidwa ntchito ndi mawebusayiti omwe akupikisana nawo. Mukhozanso kusanthula ubwino wa ma backlink omwe amagwiritsidwa ntchito ndi iwo.

Gwero: Ahrefs

Kulipidwa kwa magalimoto

Izi zimakulolani kuti muwone ngati mpikisano wanu ali nawo zotsatsa zolipira. Kuphatikiza apo, mutha kutsata komwe amatumizira anthu omwe amalipirako.

Gwero: Ahrefs

Kuphatikiza apo, Ahrefs imakupatsirani zambiri zakale za zaka zoposa 7. Izi zimakuthandizani kuti mutsatire mawu osakira akale, ma backlink, ndi mbiri ya magalimoto a mpikisano wanu. Rada ya Brand ya Ahrefs ndi chida chodziwikiratu za AI chofufuzira zomwe zatchulidwa, ndipo mutha kugwiritsa ntchito kafukufukuyu wokwanira kuti muwongolere magwiridwe antchito a kampani yanu. 

4 Alexa

Alexa ndi pulogalamu yanzeru yampikisano yomwe imakupatsirani kufufuza kwa mawu osakira, masamba ampikisano, kusanthula kwa omvera, ndi kusanthula kwa SEO. 

Apa, mumapatsidwa mwayi wabwino wopeza omwe akupikisana nawo pamakampani. Kusanthula kwapikisano kwa chida ichi kumakuthandizani kuzindikira kuchuluka kwamakasitomala, njira zomwe zilimo, kutsata magalimoto a PID, ndi zina zambiri. 

Kuphatikiza apo, mumapeza omwe akupikisana nawo pamsika. Izi zimakupatsani mwayi wofananiza kuchuluka kwa magalimoto patsamba lanu ndi zomwe mukupikisana nawo. Mutha kudziwanso mawonekedwe atsamba lamtundu wanu motsutsana ndi omwe akupikisana nawo.

Chifukwa chake mothandizidwa ndi zida zowunikira zampikisano zomwe zaperekedwa pamwambapa, sankhani zomwe zikukuyenererani bwino. Zida izi ndizothandiza kwambiri kuti muzitha kudziwa momwe omwe akupikisana nawo pamakampaniwo akupita patsogolo.

Zitsanzo za Social Media Competitive Analysis

Mutha kukhala mukufunsa kuti ndi ziti zomwe mungayese mu kafukufuku wampikisano wapa media media komanso zomwe mungatenge kuchokera pazotsatira zanu.

Ma metric omwe mumayang'anira nthawi zambiri amatsimikiziridwa ndi ma KPI anu ochezera. Nazi zizindikiro zoyezera kupambana kwapa social media pamapulatifomu angapo.

1. Instagram Social Media Competitive Analysis

Instagram, pokhala sing'anga yotengera zithunzi, ndiyotchuka pakati pa makampani okongola. Ndi nsanja yabwino kwambiri kuti azitsatsa malonda awo ndikuyikanso zinthu zopangidwa ndi ogwiritsa ntchito. Zimaphatikizanso ma selfies ochokera kwa olemba mabulogu okongola ndi ojambula ojambula.

Mfundo zazikuluzikulu zomwe zatengedwa pakuwunikaku:

• ndi Predis AI, tsopano tikusanthula mbiri ya mpikisano wa Instagram ndipo mutha kuwona ma metric ofunikira omwe akuwonetsedwa pachikwangwani.
• Ndi AI, chidachi chagawaniza omwe akupikisana nawo, momwe mungapezere mtundu wazinthu zomwe zimagwira ntchito bwino.

• Tchati cha sunburst chikuwonetsa kugawa kwawo komanso kuchuluka kwa zomwe akuchita pamasamba omwe angagwiritsidwe ntchito phindu lanu.

gwero: Predis.ai

2. Facebook Social Media Competitive Analysis

If Facebook ndiye njira yanu yoyamba, muyenera kufufuza momwe mukufananizira ndi mpikisano wawo pa intaneti.

Pakusanthula uku, tasankha Mercedes-Benz ndi Chanel. Yambani Predis.ai, tikuwona kuti ali ndi chiwerengero chabwino cha otsatira ndi zolemba koma chiwerengero chawo chotenga nawo mbali ndi chochepa.

Zitha kuwonedwa kuti ali ndi kuchuluka kwazinthu zozungulira gulu la Luxury, chifukwa ndi mtundu wapamwamba. Magulu omwe amabwera ali mozungulira bizinesi yawo, monga mapangidwe, magalimoto, zoyendera, magalimoto, ndi zina zotero.

gwero: Predis.ai

Mutha kuwona zolemba zomwe zili ndi AI yawo. Chidziwitso chatanthauzo chikhoza kutengedwa kuchokera ku chitsanzo ichi champikisano chapa social media monga kuchuluka kwa anthu omwe atenga nawo mbali, kugawana kwa mawu, komanso kuchuluka kwa zomwe zikuchitika. Mutha kuwona kuti ali ndi mawu abwinoko m'magulu a Mafashoni, Art, ndi Maulendo.

3. X (Twitter) Social Media Competitive Analysis

Tiyeni tiwone pa Twitter tsopano. Tidasankha malo atatu otchuka odyera zakudya zofulumira monga chitsanzo ichi: Wendy's, Taco Bell, ndi Chipotle.

Wendy's ali ndi otsatira pafupifupi 3.7 miliyoni, otsatira, kuposa omwe akupikisana nawo Taco Bell kapena Chipotle. Chithunzi chachiwiri, kumbali ina, chikuwonetsa kuchuluka kwachilendo kwa otsatira a Chipotle masiku atatu.

Chitsime: Quintly

Kutengera izi, muyenera kufufuza zomwe Chipotle amalemba mabulogu m'masiku atatu amenewo. Izi zidzakuthandizani kudziwa ngati njira yofananayo ingagwire ntchito kwa inu. Mwina chimodzi mwazolemba zake chakhala chikufalikira! Ndiye tiyeni tipite patsogolo pang'ono.

Gome lomwe lili pansipa likuwonetsa ma tweets omwe adabwezedwanso kwambiri kuchokera ku Chipotle m'masiku atatuwo. Inde, padzakhala mpikisano wa Halowini! Mwina iyi ndi njira yomwe muyenera kukumbukira pakutsatsa kwa Halowini kwa kasitomala wanu.

Chitsime: Quintly

Chifukwa chiyani muyenera kuchita Social Media Competitive Analysis

1. Phunzirani Chidziwitso pa Zochitika Zamakampani

Kukhala pamwamba pazochitika zamakampani ndizofunikira kwambiri kuti zikhale zofunikira komanso zopikisana pama media azachuma. Unikani omwe akupikisana nawo kuti muwone mawonekedwe, ma hashtag ndi nsanja zomwe zikuchitika.

Mwa kutsatira izi pafupipafupi mutha kusintha zomwe mwalemba kuti zigwirizane ndi zomwe zikugwira ntchito. Gwiritsani ntchito zida ngati predis.ai kutsatira zomwe zikuchitika pamapulatifomu angapo ndikusunga njira yanu yatsopano.

2. Fikirani Omvera Atsopano

Ubwino umodzi waukulu wa kusanthula kwampikisano ndikupeza zigawo zatsopano za omvera. Pounika momwe omvera omwe akupikisana nawo akukumana nawo mutha kupeza magulu omwe simunawafikebe. Izi zimakupatsirani mapu amsewu kuti muwonjezere kufikira kwanu.

Mwachitsanzo, ngati omwe akupikisana nawo akuyamba kukopa chidwi ndi anthu ochepa omwe simunawaganizirepo. Mutha kusintha zomwe mumalemba komanso mauthenga kuti akope omvera. Gwiritsani ntchito zidziwitso zapikisano kuti muwongolere zomwe mukufuna kuchita ndikupanga zomwe zikugwirizana ndi magulu atsopano.

3. Kupeza Mwayi Wotukuka

Kusanthula kwampikisano kumakuthandizani kuti mupeze madera omwe omwe akupikisana nawo akukumenyani. Zimakupatsani mwayi wosintha njira yanu ndikuwongolera ma metrics anu ochezera. Mwa kusanthula zomwe ali nazo komanso njira zomwe angagwirizane nazo mutha kuwona komwe akuchita bwino ndikupeza mipata yowongolera yanu.

Zida monga Predis.ai amakulolani kuti muzitha kuyang'anira ndikuwongolera momwe mumagwirira ntchito powunika omwe akupikisana nawo. Gwiritsani ntchito izi kuti mutseke mipata munjira yanu ndikukhala opikisana. Ndi zosintha zoyenera, mutha kukulitsa magwiridwe antchito anu ochezera a pa Intaneti ndikupitilira kapena kumenya mpikisano.

4. Kukhala Patsogolo pa Mpikisano

Kuti mukhale patsogolo muyenera kuyang'anira omwe akupikisana nawo nthawi zonse. Gwiritsani ntchito zida zowunikira pazama TV kuti muzitha kuyang'anira zolankhula zamtundu wanu komanso omwe akupikisana nawo. Izi zidzakupatsani lingaliro la momwe mtundu wanu umawonekera poyerekeza ndi ena mumakampani anu.

Njira Zabwino Kwambiri Zowunikira Mpikisano

Njira yokhazikika yowunikira mpikisano imatsimikizira kuti simukuphonya zidziwitso zazikulu. Gwiritsani ntchito kusanthula kwampikisano kwa template yapa social media kuti mufananize momwe mtundu wanu ukuyendera ndi omwe akupikisana nawo. Izi zimakuthandizani kuti muwone mphamvu zanu ndi malo omwe mungawongolere.

Nthawi zonse muzigwiritsa ntchito zida zowunikira pazama media kuti musonkhanitse zomwe opikisana nawo akuchita. Yang'anani mayendedwe, mitundu yochita bwino kwambiri, ndi ma metric okhudzana. Dziwani komwe omwe akupikisana nawo akuchita bwino ndipo sinthani njira yanu kuti mukhalebe opikisana. Zomwe mumasonkhanitsa zidzawongolera zosankha zomwe zimapatsa mtundu wanu mpikisano.

Kuyang'anira Kupititsa patsogolo ndi Kusintha Njira Yanu Yama Media

• Kuyang'anira nthawi zonse momwe zinthu zilili pa malo ochezera a pa Intaneti, pamodzi ndi ntchito zina zotsatsa pa intaneti monga SEO, kutsatsa zomwe zili mkati, ndi zotsatsa zolipira, ndikofunikira kuti zinthu zikuyendere bwino nthawi zonse. Iyi ndi njira yodziwika bwino yomwe makampani ambiri otsatsa pa intaneti amagwiritsa ntchito, kuphatikizapo Oxygen. Yendetsani kusanthula nthawi zonse kwa malo ochezera a pa Intaneti kuti muwone momwe mtundu wanu umafananira. Izi zimakupatsani mwayi wozindikira madera omwe mungakonze ndikusintha njira yanu moyenera.
• Khalani pamwamba pa oyang'anira dera lanu poyankha ndemanga, mafunso, ndi ndemanga. 
• Yang'anirani kuchuluka kwa zomwe mukuchita kuti muwonetsetse kuti zomwe mwalemba zikugwirizana ndi omvera anu. 
• Gwiritsani ntchito zida zowunikira pazama media kuti musonkhanitse zomwe mukupikisana nazo, kukula kwa otsatira anu, ndi ma metric omwe akukhudzidwa. Izi zimakudziwitsani ndipo zimathandizira kutsogolera zosintha zanu.

Kukulunga

Kusanthula kusuntha kwa omwe akupikisana nawo mwachindunji ndi gawo lofunikira pamalingaliro aliwonse otsatsa. Ndiye tsopano mukudziwa kuti kugwiritsa ntchito malo ochezera a pa Intaneti kumafalikira padziko lonse lapansi. Chifukwa chake, kudziwa zovuta za momwe omwe akupikisana nawo amagwiritsira ntchito malo awo ochezera a pa Intaneti kungakupatseni mwayi wampikisano. Apanso, ichi chiyenera kukhala cholinga cha bungwe lirilonse.

Ngati mukuyang'ana turbocharge machitidwe amtundu wamtundu wanu, ganizirani kuchita nawo mgwirizano Predis.ai's mpikisano kusanthula chida kupeza mwayi deta khalidwe pa nthawi yake, ndi yambitsa njira.

Mukhozanso kuwonjezera Predis-ai luso lapamwamba la AI lopangidwa ndi mphamvu zopangira zinthu komanso njira yowunikira yoyendetsedwa ndi deta kuti ipangitse kupanga zinthu zapamwamba kwambiri zomwe zimayendetsa chinkhoswe, zokambirana, ndi kutembenuka.  

Kuti mudziwe zambiri zaupangiri ndi zidule zapa social media, khalani olumikizidwa Predis KWA.

Sinthani masewera anu a Instagram ndi athu free chida cha jenereta cha hashtag!

Kuti mudziwe zambiri zaupangiri wapa social media ndi zosintha, titsatireni patsamba lathu Instagram!

Mungakonde,

Kodi mumagwiritsa ntchito bwanji AI pakutsatsa kwapa media media? 

Mizati Yazinthu Zapa Social Media ndipo Mungapange Bwanji Yanu?

Kodi mungakhale bwanji pamwamba pamasewera anu ngati wopanga zinthu zapa media?

Ibibazo