Masiku ano, malo ochezera a pa Intaneti atapezeka ndi zinthu zambiri, anthu ambiri ayambitsa masamba abizinesi pa iwo. Malo ogulitsa osapezeka pa intaneti ali ndi njira zambiri zokwaniritsira malonda, phindu, kutsatsa ndi ROI. Koma tikudziwa bwanji kuti bizinesi yathu yapaintaneti ikuyenda bwino? Izi zitha kuchitika poyang'anira KPI. Imayimira "Chizindikiro Chofunikira" ndipo ndi njira yothandiza kwambiri yomwe imathandiza mabizinesi kuyeza momwe amagwirira ntchito komanso kupita patsogolo kuti akwaniritse zolinga zawo. Izi zimapereka chidziwitso chofunikira cha momwe bizinesi ikuyendera bwino komanso kusintha kwamtundu wanji kungapangitse kuti ikhale yabwinoko.
Kumvetsetsa KPI -
Pali ma metric osiyanasiyana apadera komanso oyezeka, omwe amapereka chidziwitso cha momwe bizinesi yapa social media ikugwirira ntchito. Izi ndi zizindikiro zazikulu za ntchito. Izi zimagwiritsidwa ntchito kuwunika momwe bungwe, dipatimenti, kapena munthu amagwirira ntchito motsutsana ndi zolinga kapena zolinga zomwe zafotokozedweratu. Zizindikirozi zimasiyana kutengera bizinesi ndi zolinga zake koma nthawi zambiri zimakhala zogwirizana ndi njira zonse zabizinesi.
1. Chibwenzi -
Izi zimayesa kuchuluka kwa kuyanjana (zokonda, ndemanga, zogawana) zomwe positi imalandira poyerekeza ndi kuchuluka kwa otsatira. Imawonetsa momwe zomwe zili zanu zimakhudzira omvera anu.
2. Fikirani -
Kufikira kumayesa kuchuluka kwa anthu omwe awona zomwe mwalemba. Zimakuthandizani kumvetsetsa kukula kwa omvera anu komanso momwe mungagawire zomwe zili.
3. CTR (Clickthrough Rate) -
CTR imayesa kuchuluka kwa anthu omwe amadina ulalo pa positi yanu poyerekeza ndi kuchuluka kwa anthu omwe adawona positi. Zimawonetsa momwe kuyitanidwa kwanu kuchitapo kanthu kumakakamiza.
4. Mtengo Wotembenuza -
Otembenuka amayesa kuchuluka kwa ogwiritsa ntchito omwe amamaliza zomwe akufuna, monga kugula kapena kulembetsa kalata yamakalata, akadina pa tsamba lawebusayiti. Zimakuthandizani kuti muzitha kuyang'anira mphamvu zamakampeni anu pakuyendetsa magalimoto.
5. Kutchulidwa kwa Brand -
Brand imatchula kuchuluka kwa nthawi yomwe mtundu wanu umatchulidwa pama social media. Zimakuthandizani kuwunika momwe mumamvera komanso kuyanjana ndi mtundu wanu.
Kufunika kwa KPI mu Bizinesi -
1. Kuyang'anira magwiridwe antchito -
Zizindikirozi ndizofunikira pakuwunika momwe bizinesi ikuyenda bwino komanso momwe imagwirira ntchito. Ngati zinthu zina sizikuyenda monga momwe adakonzera, njirayo ingasinthidwe ndipo njira zatsopano zingagwiritsidwe ntchito kupanga ndalama zabwino.
2. Kukhazikitsa zolinga -
Kuchita kwa bizinesi iliyonse ndi chizindikiro chokha cha sitepe yotsatira. Ngati sitidziwa momwe ntchito zamalonda zimagwirira ntchito ndiye kuti sitingathe kupita patsogolo ndi njira yomweyi kapena kuyambitsa zosintha. Chifukwa chake zimathandizira kukhazikitsa zolinga ndikuzisunga momveka bwino mpaka ntchitoyo itakula.
3. Kupanga zisankho -
Ma KPI amapereka deta yofunikira popanga zisankho, kuthandiza mabizinesi kugawa chuma moyenera ndikuyika patsogolo zoyambira zomwe zingathandizire kwambiri.
4. Kuwongolera mosalekeza -
Potsata zisonyezo zogwirira ntchito, bizinesi iliyonse imatha kuzindikira zomwe zimachitika komanso momwe zimakhudzira zomwe zikuchitika ndipo zotsatira zabwino zitha kupezedwa mosalekeza pogwiritsa ntchito njira ndi malingaliro omwewo.
Kugwiritsa ntchito ma KPIs moyenera -
- Sankhani KPI yomwe imagwirizana ndi bizinesi yanu komanso zolinga zake zazitali.
- Khazikitsani zolinga zomwe mungakwaniritsidwe pogwiritsa ntchito zizindikiro izi.
- Yang'anirani momwe ntchito ikugwiritsidwira ntchito nthawi ndi nthawi ndikuwafotokozera kuti kusintha koyenera kuchitidwe pakufunika.
- Sinthani ndondomeko nthawi zonse pamene zizindikiro zikusonyeza choncho.
Kumaliza -
Ma KPI ndi ofunikira pakuwunika zochitika zamakampeni ndi zochitika zapa media media. Zizindikirozi zikuwonetsa momwe zomwe zili, makampeni ndi zotsatsa zikuyenda bwino pazama TV. Kaya malonda amafunikira kusintha kulikonse kapena kuwongolera kwina kumayesedwa ndi chizindikiro ichi. Nthawi zonse ndikofunikira kuyang'anira momwe mtundu wanu ukuyendera pa intaneti kuti mudziwe komwe mtundu wanu ukupita komanso komwe ukukutsogolerani ngati bizinesi. Izi zimathandizira kukhazikitsa zolinga zanthawi yayitali ndikukulitsa zolingazo.
Mawu ena apa social media -
