CTA (Kuyitanira Kuchita)

M'dziko lamakono la digito, pali mabizinesi ndi masamba angapo pa intaneti. Amatumiza zotsatsa zingapo, makampeni ndi maulalo awebusayiti omwe amafunikira kuwongolera magwiridwe antchito. Izi zitha kuyesedwa kudzera mumitengo ya clickthrough, mitengo yotembenuka ndi zina. CTA kapena Call To Action amagwiritsidwa ntchito kulimbikitsa ogwiritsa ntchito kuti ayankhe kuchokera kwa iwo pazomwe zatumizidwa pa TV kapena pa intaneti. Iyi nthawi zambiri imakhala njira yopezera ma CTR ambiri komanso mitengo yotembenuka pa intaneti.

Ma CTA nthawi zambiri amagwiritsidwa ntchito potsatsa, kutsatsa maimelo, malo ochezera a pa Intaneti, ndi zomwe zili patsamba lawebusayiti kutsogolera ogwiritsa ntchito kutsata zomwe akufuna. Nthawi zambiri amawonetsedwa ngati batani lodina, ulalo, kapena chithunzi, limodzi ndi mawu okopa omwe amafotokoza phindu lakuchitapo kanthu. Zitsanzo za kuyitanidwa kuti achitepo kanthu ndi izi:

1. Gulani pompano
2. Lowani lero
3. Dziwani zambiri
4. Koperani tsopano
5. Yambani

Kodi Kuyitanira kuchitapo kanthu kumagwira ntchito bwanji?

Umu ndi momwe CTA imagwirira ntchito:

1. Nthawi zambiri, zimayikidwa mkati mwa zomwe zili, zotsatsa, kapena mawebusayiti kuti zitha kuwonedwa mosavuta ndi omwe akutsata.
2. Cholinga chopanga CTA ndikuti iziwoneka bwino, pogwiritsa ntchito mitundu yosiyana, mawu olimba mtima, kapena zinthu zina zowoneka kuti zikope chidwi.
3. Idapangidwa m'njira yoti ikhale yomveka bwino, yachidule, komanso yokakamiza, yofotokoza momveka bwino momwe zochitazo zingapindulire wogwiritsa ntchito.
4. Nthawi zambiri, mukadina kuyitanira kuchitapo kanthu, zimatengera wogwiritsa ntchito patsamba lofikira lomwe limamaliza kuchitapo kanthu ndipo izi zimapangitsanso kuti wosuta azitha kupeza zomwe zili.
5. Otsatsa amatsata momwe ma CTA amagwirira ntchito poyang'anira ma metrics monga mitengo yodumphadumpha, kutembenuka, ndi kuchuluka kwa zomwe zikuchitika. Deta iyi imawathandiza kukulitsa zotsatira zabwino.
6. Kutengera kuchuluka kwa magwiridwe antchito, ogulitsa amatha kukhathamiritsa ma CTA poyesa mapangidwe osiyanasiyana, kukopera, ndi kuyika kwawo kuti agwire bwino ntchito.

Kodi CTA ndiyothandiza bwanji?

Mawu oyitanidwa kuchitapo kanthu amapereka maubwino angapo pazamalonda ndi njira zolumikizirana:

1. Izi cholinga chake ndi kupanga kutembenuka kwabwinoko popangitsa anthu kugula, kulembetsa makalata kapena kutsitsa ntchito patsamba.
2. Kutengana ndi chifukwa chachikulu chomwe mabizinesi ambiri ndi masamba pa intaneti amagwiritsa ntchito kuyimba kuti achitepo kanthu pa nkhani zawo ndi mawebusayiti.
3. Ichi ndi chowunikira chowongolera ogwiritsa ntchito kuti afike patsamba lofikira lomwe akufuna kutsegula. Mwachitsanzo, ngati malonda anena kuti 40% pa chinthu china chake ndipo batani la CTA litsegula mwachindunji patsamba lofikira la chinthucho zimakhala zosavuta kwa munthu amene akusakatula.
4. Njirayi ikukulitsa mitengo ya clickthrough ndipo ndichifukwa chake kutumiza zolemba zotere kungapangitse kusiyana kwakukulu.
5. Poyang'anira momwe ntchito yake ikugwirira ntchito, mutha kuyeza momwe ntchito zanu zotsatsa zimagwirira ntchito ndikupanga zisankho zoyendetsedwa ndi data panjira zamtsogolo.
6. Ma CTA atha kuthandizira kulimbikitsa uthenga wamtundu wanu ndi zomwe mumakonda, kukulitsa chidziwitso chamtundu ndi kuzindikira pakati pa omvera anu.
7. CTA ikhoza kukuthandizani kuti owonera anu akutumizireni kwa anzanu ndikuwonjezera mawonekedwe anu pa intaneti.

Kumaliza -

Pomaliza, titha kunena kuti CTA ndiye njira yabwino kwambiri yokwaniritsira kusinthika kwamitengo komanso mitengo yosinthira. Kumbukirani kuti chilichonse chomwe chikufunsidwa chiyenera kukhala chotsatira pa tsamba lofikira apo ayi lingaliro lonse lopanga njira yapang'onopang'ono lidzakhala lopanda tanthauzo. Izi zitha kugwira ntchito ngati pali kukwaniritsidwa komaliza pofika patsamba lomaliza. Kuphatikiza apo, ichi ndiye cholinga chonse choyitanira kuchitapo kanthu patsamba lanu kapena patsamba lanu.

Mawu ena apa social media -

1. IRL
2. Mega Influencer
3. Osati ine
4. Rizz
5. Anagwedezeka