Ndi ndalama zotsatsa zochulukirapo $ Biliyoni 15 mu 2023, LinkedIn ikupereka chiyembekezo chapadera kwa otsatsa kuti alumikizane ndi gulu lapadera la opanga zisankho, osewera ofunikira, komanso akatswiri amakampani. Malonda a LinkedIn amapereka njira yabwino kwambiri yowonetsera katundu, mautumiki, ndi mauthenga amtundu kwa omwe ali ndi chidwi.
Ndi chiyani chomwe chimasiyanitsa kampeni yotsatsa ya LinkedIn yopindulitsa ndi ena? Mungatsimikize bwanji kuti owonerera zotsatsa zanu samangotsogolera komanso kukhala makasitomala?
Tifufuza mwatsatanetsatane magawo osiyanasiyana a LinkedIn ad zitsanzo mubulogu iyi. Mutha kulimbikitsa kukulitsa bizinesi yanu pa Linkedin pofufuza zitsanzo za malonda a LinkedIn. Tiyeni tiyambe!
LinkedIn Ads: Kodi Iwo Ndi Chiyani?
LinkedIn Ads ndi njira yotsatsa yolipira yomwe imapereka mwayi wopeza mbiri ya LinkedIn kudzera pazothandizira zosiyanasiyana. Ndi chida chothandizira kutsatsa mabizinesi a B2B omwe akufuna kupanga zitsogozo, kupeza pa intaneti, kugawa zomwe zili, ndi zina zambiri. Ndi malo ochezera a pa Intaneti omwe mungasankhe 92% a ogulitsa B2B.
Kuphatikiza pa kupatsa mabizinesi kuwonekera komanso kufikira, zotsatsa za LinkedIn zimawapatsanso mwayi wopeza talente yapamwamba, kulimbikitsa malonda, ndikuchita nawo zochitika zapaintaneti za gawo lawo.
Zina mwa mitundu yotchuka ya zitsanzo zotsatsa za LinkedIn ndi izi:
1. Malonda Othandizidwa
Zotsatsa zamtundu, zomwe nthawi zambiri zimatchedwa kuti zothandizidwa, zimawonekera muzowonera zanu za LinkedIn kaya akusakatula pakompyuta kapena pa foni yam'manja. LinkedIn imatchula zotsatsa izi ngati "zokwezedwa" kuti zisiyanitse ndi zina.
Mutha kusankha kuchokera pamapangidwe otsatirawa mukamagwiritsa ntchito Sponsored Content pakutsatsa kwanu:
- Malonda okhala ndi chithunzi chimodzi
- Makanema otsatsa
- Zotsatsa za Carousel
- Zotsatsa zazochitika
- Malonda a zikalata
2. Mauthenga Othandizidwa
Ndi Mauthenga Othandizidwa, omwe kale ankadziwika kuti Sponsored InMail, mutha kugulitsa mwachindunji kwa mamembala a LinkedIn m'mabokosi awo amakalata.
Ngati mukufuna kugwiritsa ntchito mwayi wosawululawu, tcherani khutu ku zosintha zaposachedwa kwambiri pa Sponsored Messaging. Mabokosi obwera kwa mamembala tsopano agawidwa m'magawo awiri: Zokambirana za "zokhazikika" zimatenga gawo limodzi, ndipo zokambirana za "Zina" zimatenga malo otsalawo.
Chachiwiri, mauthenga onse otsatsa pa LinkedIn akusintha pang'onopang'ono kukhala malonda ochezera. Izi zikutanthawuza kuti woyang'anira kampeni wanu adzasiya kuti zotsatsa za Uthenga zitheke. Mwa kuphatikiza mabatani angapo a CTA m'mawu, mutha kupititsa patsogolo kutenga nawo mbali.
Umu ndi momwe membala amawonera zotsatsa zotsatsa (onani mabatani oyitanitsa kuchitapo kanthu pansi):
3. Zotsatsa Zamphamvu
Zotsatsa izi zimapangidwira kuti zizitha kuyang'ana mwachindunji kwa owonera ndikuwonekera kumanja kwa LinkedIn. Kutsatsa kwamphamvu kumawoneka pazosintha za membala, chithunzi cha membala, udindo wantchito, ndi dzina la kampani zimawonetsedwa.
Mitundu yosiyanasiyana ya zotsatsa zamphamvu zikuphatikiza Ma Sponsored Ads, Spotlight Ads, ndi Follower Ads. Nachi chithunzi cha zotsatsa zowoneka bwino zomwe zimawonekera kutsogolo kumanja kwa chakudya.
4. Mafomu Otsogolera Otsogolera
Mafomu otsogola ndi mtundu wina wa zotsatsa za LinkedIn zomwe makampani angagwiritse ntchito kuti apeze zofunikira kuchokera kwa omwe akufuna kukhala makasitomala.
Ndi mawonekedwe amtundu wotsogola wa LinkedIn, mutha kugwiritsa ntchito mafomu osinthika kuti mutengere membala. Mafunsowa atha kuphatikizidwa mumakampeni omwe ali ndi malonda kapena mameseji othandizira.
Pogwiritsa ntchito mafomu a LinkedIn Lead Gen, 90% a ogulitsa B2B adatha kutsitsa mtengo wawo pa lead (CPL).
Pothandizira kugawana zidziwitso mwaufulu, LinkedIn Lead Gen Forms imathandizira otsatsa kuti azitha kupeza zitsogozo zapamwamba mosavuta.
Zitsanzo Zotsatsa Zapamwamba za LinkedIn
Nazi zina zopambana Zitsanzo za malonda a LinkedIn, pamodzi ndi zofunikira zotengedwa kuchokera kuzinthu zotsogola.
1 Intel
Ichi ndi chitsanzo cha a LinkedIn carousel ad, yabwino kwa iwo omwe akuyamba ndi LinkedIn kwa bizinesi kuti apange chidwi chokhalitsa.
Chifukwa chiyani kutsatsa kuli kothandiza? Pambuyo pa zotsatsa zachithunzi chimodzi, ma carousels ndi chotsatira chowonedwa kwambiri ad mtundu. Kutsatsa kwa carousel kumatha kulepheretsa ogwiritsa ntchito kusakatula mpaka gawo lotsatira la zomwe zili ndikuwonjezera kulumikizana.
Ngakhale popanda factoring kuti chandamale msika wake Akatswiri a IT, Intel's comic strip-style carousel imakopa owonera. Kutsatsa kotsatsa kumachita ntchito yabwino kwambiri yozindikiritsa msika womwe mukufuna ndikuwonetsa zabwino zomwe zimaperekedwa.
Tengera kwina:
- Ndani adalengeza kuti zithunzi zamabizinesi amalonda pamisonkhano ziyenera kupanga zotsatsa za LinkedIn? Ganizirani kugwiritsa ntchito mapangidwe atsopano, apamwamba omwe amapatsa alendo chidwi chosiyana.
- Yang'anani zokonda za omwe mukufuna kumvera kudzera mu ndemanga za makasitomala, zida za analytics, kapena kuwunika kwanu. Gwiritsani ntchito mafanizo ochititsa chidwi kuti mugwirizane ndi zomwe amakonda.
- Kumbukirani kuyika malonda anu mozungulira cholinga. Kodi mukufuna kukweza kuzindikirika kwamtundu? Kodi mukuyambitsa chinthu chatsopano? Pangani lingaliro logwirizana pazotsatsa zanu.
2 Slack
Ngakhale zotsatsa zambiri za LinkedIn zimayang'ana pamwamba pa faneliyo, zotsatsa za Slack izi zimalumikizana ndi makasitomala atsopano. Imapereka mayankho olembedwa bwino pamafunso omwe amafunsidwa pafupipafupi kuchokera kwa ogwiritsa ntchito atsopano a Slack ndipo itha kukhala yothandiza ngati kukwezedwa komwe mukufuna.
Ngakhale izi kutsatsa kwa carousel ilibe cholinga chodziwikiratu, imalimbikitsa chitsimikiziro pakati pa Slack system ndi ogwiritsa ntchito omwe angakhale nawo. Chikhulupiriro chawo chikachulukirachulukira, ogwiritsa ntchito amatha kusinthira ku mapulani olemera a Slack.
Tengera kwina:
- Gwiritsani ntchito zithunzi zochititsa chidwi ndi mauthenga achidule kuti mukope chidwi cha omvera ndikufotokozera bwino zomwe mukufuna.
- Gwiritsani ntchito zotsatsa kuti muwonetse zinthu zosiyanasiyana zamalonda anu ndi momwe mungachitire ndikuwonjezera kuyanjana kudzera muzambiri.
Pangani zotsatsa zotsatsa za LinkedIn ndi API pogwiritsa ntchito Predis.ai- LinkedIn Carousel wopanga. Mutha kupanga zotsatsa zingapo nthawi imodzi kuti zotsatsa zanu zikhale zogwira mtima komanso zogwirizana.
3. Adobe
Ndi zotsatsa zawo zaposachedwa za LinkedIn, zomwe zimayang'ana oyang'anira m'mabungwe a maphunziro, Adobe adagundadi. Adobe imakopa ogwiritsa ntchito popanga zotsatsa zankhani inayake - kukonza silabasi yosinthika - ndikugwiritsa ntchito mawu ofotokozera zomwe akufuna.
Kampaniyo imagwiritsa ntchito dongosolo la maphunziro kuchokera kuzinthu zake zophunzitsira, kupeŵa kuyimira wamba ndikupita ku gwero.
Ma metric omwe amayankhidwa pa positi akuwonetsa momwe amathandizira mauthenga amunthu payekha, zowoneka, ndi zomwe zalunjika kwambiri zili mu malonda a LinkedIn awa.
Tengera kwina:
Kugwiritsa ntchito makonda pa LinkedIn ndi chida chothandizira kukulitsa kukhudzidwa kwa ogwiritsa ntchito ndikusintha mitengo chifukwa kumakupatsani mwayi wopereka zomwe zimagwirizana ndi zosowa ndi zofuna za membala aliyense.
4. DinaniUp
Kutsatsa kwabwino kwambiri kuchokera ku ClickUp kukuwonetsa kutsegulidwa kwawo kwaposachedwa kwa ntchito. M'malo mongolengeza za ntchito, iwo anaganiza zokhala ndi chithunzi chenicheni cha gulu limodzi ndi malondawo.
Ngati mukufuna kutsindika za kupezeka komanso kulandiridwa kwa chikhalidwe cha kampani yanu, mutha kuphatikizira njirayi muzokonzekera zanu zonse za LinkedIn.
Tengera kwina:
- Mutha kuphatikizira zithunzi zochititsa chidwi zamagulu muzotsatsa zanu zotsegulira ntchito kuti muwonetsetse chikhalidwe chanu chaofesi.
- Sungani zolemba zotsatsa kuti zikhale zokambitsirana kuti zisangalatse omvera.
5. Salesforce
Mutha kuphatikiza mafayilo omwe ali ndi malonda anu a LinkedIn kuphatikiza makanema kapena zithunzi. Salesforce imapereka lipoti limodzi lantchito pano.
Malonda a LinkedIn amakulolani kuti muphatikize mtundu uliwonse wa fayilo kapena chikalata, kuphatikizapo magwero, zochitika, ndi zomwe mwapeza. Iyi ndi njira yabwino yowonetsera msika womwe mukufuna ndi deta ndi ziwerengero zomwe zimayendetsa bizinesi yanu.
Ingophatikizani kuyitanidwa kuchitapo kanthu, monga "kutsitsa," ndipo mudzakhala ndi chidziwitso chomwe ogwiritsa ntchito achidwi a LinkedIn angatsatire.
Tengera kwina:
Phatikizani zomata ndi zotsatsa zanu ndi chidziwitso chanzeru zabizinesi yanu kuti mukhale odalirika kwanthawi yayitali.
Pangani zotsatsa za LinkedIn zomwe zimayendetsa mgwirizano ndikupanga maulalo Predis.ai's LinkedIn Ad Maker. Kwezani masewera anu otsatsa a LinkedIn ndikupanga zotsatsa zanzeru.
6. Piwik PRO
Chitsanzo ichi cha a mbadwo wotsogolera kutsatsa kuli kosiyana chifukwa kumatsogolera owonera patsamba lofikira m'malo mowasunga patsamba lomwe. Mitundu yokhala ndi masamba othamanga kwambiri komanso kuwongolera kwambiri mawonekedwe otsogolera kudzapindula kwambiri ndi mapangidwe awa.
Kutsatsa kosavuta kwa Piwik ndikokwanira kwa niche yotsogolera. Zomwe mumapeza mukatsitsa kalozera wawo zimawonekera mukope ndi pamutu. Ogwiritsa angagwiritse ntchito izi kuti awone chidwi chawo pazoperekazo. Iyi ndi njira ina yowonera mayendedwe anu popanda kufotokoza zambiri.
Tengera kwina:
Malonda otsogola amafunsa owonera zambiri zambiri, kuphatikiza ma ID awo a imelo ndi zidziwitso zawo. Kope liyenera kukhala lachidule komanso lolunjika.
Auzeni ogwiritsa ntchito zomwe adzalandira akagula bukuli.
Pangani zolemba za LinkedIn ndi AI ????
7 LinkedIn
Chitsanzo cha malonda a LinkedIn ichi chimabwezeranso ogwiritsa ntchito omwe adapeza kale chigamulocho ndipo akufuna kupitiriza. Zomwe zili muzotsatsa zimasinthidwa kuti zigwirizane ndi msika womwe mukufuna.
Kudalira lingaliro loti makasitomala atha kupeza zambiri ndi LinkedIn Premium, chithunzithunzi cha positi ndi kukopera kongoyerekeza ndi zachidule ndipo zikuwonetsa zabwino zomwe mungatengere otsogolera.
Kuphatikiza apo, malondawa amakhala owona kwambiri pogwiritsa ntchito chithunzi chenicheni.
Tengera kwina:
- Zotsatsa zimagwira ntchito bwino ngati kukopera kuli komveka bwino, komanso mawonekedwe ake ndi amphamvu.
- Mukapanga zotsogola pa LinkedIn, ganizirani kugwiritsa ntchito zotsatsa zobwerezabwereza. Popeza amayang'ana anthu omwe mwina akudziwa kale mtundu wanu, zotsatsazi zimakhala ndi zosintha zopambana komanso zotsika mtengo pakuwongolera (CPL).
Kuphatikiza Pamwamba
LinkedIn imapereka zosankha zosiyanasiyana zotsatsa kuti zithandizire makampani kulumikizana ndikulumikizana ndi omvera akatswiri.
Kupyolera mukugwiritsa ntchito njira zabwino kwambiri monga kufotokozera nkhani, makonda, ndi zochitika, mabizinesi atha kupanga zotsatsa zamphamvu zomwe zimakulitsa kuzindikira kwa ogula potengera zitsanzo zotsatsa za LinkedIn.
Limbikitsani makampeni anu potsatsa malonda a LinkedIn pogwiritsa ntchito Predis.ai. Kuchokera pakusintha zotsatsa za LinkedIn ndikusintha pompopompo mpaka kusungitsa kulumikizana kwamitundu yonse pamakope onse otsatsa, chida chathu cha AI chimathandizira kampeni yanu yotsatsa bwino.
Kwezani luso lanu ndi Predis.aiNdi LinkedIn Banner Maker- pangani zikwangwani zokopa maso mosavutikira.
Zokhudzana,
Chilichonse Chimene Muyenera Kudziwa Zokhudza LinkedIn Ads Costs
Onani Zitsanzo Zolimbikitsa za HTML5 Banner Ads
