Kulemba ma CTA pazotsatsa ndi luso lomwe siliyenera kusokonezedwa. Chifukwa CTA yosadziwika bwino kapena yoyipa imatha kulephera kukopa chidwi cha omvera, ndipo chifukwa chake, imawononga bizinesi yanu zambiri zotsogola ndi zosintha. Koma ngati mwatopa ndi kusankha kwanu ma CTA ndipo simukudziwa kuti mungasankhe iti, nayi chitsogozo chokuthandizani kudutsa. Pamapeto pa izi, mudzatha kupanga Call To Action yabwino kwambiri pamawu anu a LinkedIn Sponsored.
Kotero, tiyeni tiyambe!
Kodi LinkedIn Sponsored Content ndi chiyani?
Zomwe zimathandizidwa ndi LinkedIn ndi malonda omwe amaikidwa pakati pa zolemba za organic muzakudya za wosuta. Kuyika kotereku kumapangitsa kuti malondawo apewe khungu la banner komanso kukhala ndi malingaliro achilengedwe kwa iwo. Kuti zisiyanitse ndi zomwe zili m'thupi, zolemba zamtunduwu nthawi zambiri zimatchedwa "Zokwezedwa".
Zomwe zimaperekedwa ndi mtundu wa malonda olipidwa omwe amadzibisa okha mkati mwa chakudya chachilengedwe. Palinso mitundu ina ya malonda olipidwa, monga InMail, dynamic, ndi mauthenga.
Zolipirira zitha kukhala m'modzi mwamitundu iyi:
- Chithunzi chimodzi
- Video
- Carousel
- Document ndi zina zotero.
Gulitsani Zambiri kudzera pa LinkedIn 💰
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Kodi Mungalembe Bwanji CTA Yabwino Pazanu Zothandizidwa ndi LinkedIn?
Kulemba CTA yabwino kungapangitse kusiyana kwakukulu pa kupambana kwa malonda anu, ndichifukwa chake Call To Actions ili ndi mphamvu zazikulu pakupanga malonda. Izi ndi zoona makamaka mu Kulemba kwa mizimu pa LinkedIn, komwe liwu lililonse liyenera kuyambitsa kumveka bwino, kudalirika, ndi kuchitapo kanthu popanda kumveka ngati kukakamizidwa kapena kukwezedwa kwambiri. Ngati ndinu watsopano pakupanga ma CTA amphamvu, njira yotsatirayi ikuthandizani kupanga LinkedIn Call To Action yomwe imalimbitsa uthenga wanu ndikupereka zotsatira zoyezeka kuchokera ku malonda anu.
1. Final Action ndi Chiyani?
Kodi mukufuna kuti ogwiritsa ntchito anu achite chiyani kumapeto kwa positi yothandizidwa? Kodi mukufuna kuti awone mbiri yanu?
Mwina mukufuna kuti adina ulalo?
Sungitsani demo ndi inu?
Kumaliza zomwe mwatulutsa ndikofunikira kwambiri. Chifukwa ngati simukumvetsetsa zomwe ogwiritsa ntchito anu akuyenera kuchita, ndiye mungawatsimikizire bwanji owonera anu kuti achite?
Chifukwa chake, tengani nthawi kuti muwone zomwe mukufuna kuti achite ndikuzifotokoza m'chiganizo chaukali ngati poyambira.
2. Fotokozani Zopereka M'malemba
Tsopano popeza muli ndi lingaliro lomveka bwino la zomwe mukufuna kuti zichitike, ndi nthawi yoti mufotokozere izi mogwira mtima kwa munthu amene akuwona malondawo.
Ndi CTA ya mzere umodzi, simungathe kuchita izi, chifukwa chake positi yanu ndi zithunzi zanu ziyenera kuyambitsa izi pofotokozera zomwe mwapereka ndikuzipanga kukhala zofunika. Mwanjira iyi, CTA yanu ikhoza kukhala ndi mawu omaliza ndikutenga gawo lapakati, ndikukopa ogwiritsa ntchito kuti adina.
Ichi ndichifukwa chake muyenera kusankha nthawi yoti muchitepo kanthu kwa LinkedIn Musanayambe kulemba positi yanu kungakhale kopindulitsa kwambiri.
3. Gwiritsani Ntchito Zowoneka Kuti Mupindule
Zithunzi ndi zithunzi zapamwamba zimatha kukopa chidwi kuposa ena. Ndipo ndi zomwe tikufuna kuti ma CTA athu achite, nawonso. Tikufuna kuti izikhala pakati pa chidwi.
Ichi ndichifukwa chake muyenera kugwiritsa ntchito zithunzi ndi makanema mosamala. Chifukwa ngati simugwiritsa ntchito mokwanira, amatha kukopa chidwi ndi CTA yanu. M'malo mwake, ikani zithunzizi pafupi ndi ma CTA kuti ziwonekere.
4. Zopereka Ziyenera Kuwonekera
Ma CTA amafunika kupereka mtengo womveka bwino. Chifukwa ngati mulibe kusonyeza mmene kuwonekera pa izo angakhale ofunika kwa wosuta, ndiye iwo sadzaona kufunika alemba pa izo.
Limbikitsani ogwiritsa ntchito anu kuti adina pa CTA; izi zitha kukhala chilichonse kuyambira kuwapatsa kuchotsera kwa 20% kapena kuwapatsa chiphaso chofulumira. Onetsetsani kuti mwapereka chilimbikitsochi mwachangu momwe mungathere momveka bwino.
5. Gwiritsani Ntchito Chinenero Chamakasitomala
Gawo lomaliza la ndondomeko yolenga CTA ndikuwunika ngati malonda ndi CTA zalembedwa m'chinenero chomwe chimagwirizana ndi omvera.
Ngati uthenga wanu wotsatsa sukugwirizana ndi omvera anu, sangaganize kuti malondawo akupita kwa iwo. Izi zitha kumasuliridwanso kuti palibe kulumikizana kulikonse, zomwe zingakhudze kuchuluka kwa anthu omwe akutembenuka. Musanayese CTA yanu ndi omvera enieni, mutha kuyesa pa LinkedIn's Predictive Audience.
Pangani Zomwe zili mu LinkedIn Standout
Limbikitsani zotuluka za LinkedIn ndi ROI mosavutikira ndi AI
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Zitsanzo 5 Zodziwika Kwambiri za CTA Ndi Nthawi Yoti Muzigwiritse Ntchito
Nawa ena mwa Call To Action otchuka a LinkedIn omwe amagwiritsidwa ntchito potsatsa malonda:
1. Phunzirani Zambiri kapena Werengani Zambiri
Nthawi zina, kukopera koyambirira kotsatsa sikungakhale kokwanira kupereka zidziwitso zonse. Ndipo chifukwa chake, muyenera kuwapatutsira kutsamba lawebusayiti komwe angasonkhanitse zambiri ndipo mwina alembetse kalata yamakalata. Kapena muzinthu zina zazifupi zogulitsa, mutha kuwapangitsa kuti amalize kugula.
Zikatero, "Phunzirani Zambiri" kapena "Werengani Zambiri" CTA ingakhale yothandiza.
2. Yambani kapena Pezani Mawu
Ngati ndinu mwini wa malonda kapena wopereka chithandizo amene muli ndi chida chomwe mukufuna kuti anthu azichiwona, ma CTA awa angagwire ntchito bwino kwambiri pa malonda anu.
Ngakhale Pezani Quote ikhoza kuwoneka ngati mtundu wapansi wa CTA, izi ndi zosankha zabwino zomwe mungayang'ane.
3. Lowani kapena Kulembetsa, kapena Kulembetsa
Ngati cholinga chanu chomaliza ndikupangitsa anthu kukhala gawo la madera anu a pa intaneti kapena osapezeka pa intaneti, makalata amakalata, kapena otsatira, ndiye kuti ma CTA awa akhoza kukuthandizani. Izi ndi zina mwazomwe zimagwiritsidwa ntchito pafupipafupi, kotero mutha kukhala otsimikiza kuti zimagwira ntchito.
4. Pemphani Chiwonetsero kapena Yesani Pakuti Free
Kuyitanitsa anthu onse awiriwa pa LinkedIn nthawi zambiri kumagwiritsidwa ntchito mukafuna kuti makasitomala alembetse ku malonda kapena ntchito yanu. Nthawi zambiri, malondawa amafunika imelo kapena zambiri za khadi la ngongole kuti asinthane.
5. Sakanizani
Monga momwe dzinalo likusonyezera, batani ili la CTA limagwiritsidwa ntchito ngati china chake chikhoza kutsitsidwa kumapeto kwa malonda. Izi zitha kukhala chilichonse kuchokera ku kalozera kupita ku cheke. Chifukwa chake, ngati muli ndi chikalata chothandiza kwa omvera anu, ndiye kuti CTA iyi ndi yomwe muyenera kugwiritsa ntchito.
Malangizo 4 Oyenera Kukumbukira Polemba Ma CTA Ogwira Ntchito
Kuitana Kuchitidwe kwa LinkedIn komwe kwatchulidwa pamwambapa ndizomwe anthu azigwiritsa ntchito mobwerezabwereza. Koma zotsatsa zina zagwiritsa ntchito ma CTA odziyimira pawokha ndikupambana pa iwo. Ngati nanunso, mukufuna kuchita izi, sungani malangizo awa 4 kuti muthe kupanga omwe amasintha:
1. Khalani ndi Chinenero Chokhazikika M'menemo
Cholinga chonse cha malonda ndikupanga ma CTA omwe sasokoneza wogwiritsa ntchito ndikuwonetsa chithunzi cha zomwe sitepe yotsatira iyenera kukhala. Chifukwa chake, CTA iliyonse yomwe mwalemba, onetsetsani kuti muli ndi chilankhulo chokhudza zochita chomwe chimafotokoza bwino masitepe oyenera.
Ngati mukufuna kuchita mosavuta ndi kupanga njira yosavuta, ndiye inu nthawi zonse kupeza thandizo la AI CTA jenereta.
2. Gwiritsani Ntchito Mafomu Oyesedwa Nthawi
Mitundu ina ya CTA yapeza zotsatira zake popereka zabwinozo moyenera. Chitsanzo chimodzi chotere ndi "Lowani ndi Pezani X".
Podziwitsa ogwiritsa ntchito zolimbikitsa zomwe amapeza polumikizana ndi CTA kuyambira poyambira, mumakhala ndi mwayi wotsimikizira kutembenuka.
3. Isungeni Mwachidule
Lamulo loyamba lolemba ma CTA ndikuwasunga mwachidule komanso molondola. Ndi CTA yodzaza mphamvu komanso yaifupi, mutha kupeza mitengo yabwino yodulitsa ndi zosintha. Koma samalani, ndipo musapangitse CTA yanu kukhala yopanda tanthauzo; ndiye idzataya cholinga chake chonse.
4. Tengani mapangidwe a CTA mozama
Ndi ma tweaks angapo apangidwe, mutha kupangitsa malonda anu kuti awonekere komanso kuti mumvetse chidwi. Chifukwa chake, popanga zotsatsa zanu, ndikofunikira kuganizira kamangidwe ka batani la CTA. Malangizo ena omwe mungaphatikizepo ndi awa:
- Sankhani mitundu yomwe ikusiyana ndi mbiri yanu yamalonda. Mwanjira iyi, CTA yanu sitayika pazotsatsa.
- Mutha kuyesanso mapangidwe a mabatani monga rectangle, oval, m'mphepete mozungulira, ndi zina zotero
- Yesetsani kusunga ma CTA m'malo omwe anthu amawayembekezera, monga kumapeto kwa chithunzicho.
6 Metrics Kuti Akuthandizeni Kuyeza Kupambana kwa CTAs Anu
Zikafika pazinthu zilizonse zotsatsa, ndikofunikira kuyesabe. Poyesa A/B zotsatsa zanu nthawi ndi nthawi, mutha kupeza zophatikizira zosiyanasiyana zomwe zimayenda bwino kuposa momwe mumakhalira nthawi zonse. Ndipo izi zitha kutengera zotsatsa zanu pamlingo wina watsopano.
Momwemonso, kuyesa ndi kuyeza kupambana kwa ma CTA anu ndikofunikira kwambiri. Koma, mumachita bwanji zimenezo? Nawa ma metric omwe mungatsatire kuti mudziwe momwe ma CTA anu akuchitira:
- Mitengo yodulitsa: CTR zimakuthandizani kudziwa ngati ma CTA anu akukopa mokwanira kuti omvera adutse.
- Chinkhoswe: Ngati gawo lotsatsa likuchita bwino, monga zokonda, zogawana, ndi ndemanga.
- Chiwerengero cha kusintha: Anthu omwe amadina pamalonda anu kuti afike patsamba lofikira amapanga kutembenuka komaliza, monga kulembetsa kalata yamakalata kapena kugula.
- Kukwera kwamtunda: Chiwerengero cha anthu omwe amachoka mwachangu patsamba lofikira popanda kutembenuka.
- Maonedwe patsamba: Chiwerengero cha anthu omwe adayendera tsamba lanu lofikira mutadina pa CTA.
- Zithunzithunzi: Kodi malondawo akuwonetsedwa kangati.
Mawu Omaliza Pakulemba CTA
Polemba CTA ya positi ya LinkedIn, ndikofunikira kumangiriza CTA ku nkhani yonse yotsatsa. Chifukwa popanda chilichonse kubwera pamodzi kuti chijambule chithunzi chonse, malonda anu sangagwire ntchito kuti muthe kutsitsa.
Apa ndi pamene Predis AI zathandiza kuti zikhale zosavuta. Mukangolowetsa mawu osavuta okhudza malonda anu, Predis Luso la AI likhoza kupanga luso lapadera lokhala ndi makope otsatsa, CTA, ndi ma hashtag anu. Ndi luso lathu lapamwamba lopanga AI, timapangitsa kupanga zotsatsa ndi zofalitsa zapaintaneti kukhala kosavuta momwe tingathere.
kotero, Lowani lero ndikutenga yako free akaunti kuti muyambe kufulumizitsa masewera anu okhutira!
FAQ:
CTA, nthawi zambiri, ndi batani la Call-to-Action lomwe nthawi zambiri limauza wogwiritsa ntchito zomwe akuyenera kuchita. Izi zitha kukhala chilichonse kuyambira kudina ulalo, kutsatira mbiri yapagulu, kapena kulembetsa kalata yamakalata.
Mukamalemba CTA, kumbukirani cholinga cha malonda anu. Kenako lembani CTA yomwe imayenda bwino ndi nkhani zonse zotsatsa. Mutha kuyesa ma CTA osiyanasiyana nthawi zonse kuti muwone omwe amawathandizira omvera anu.
Inde, mutha kuyesa A/B kuyesa malonda anu pa LinkedIn, ndipo ndikulimbikitsidwa kutero.
