Huda Beauty yog ib hom tshuaj pleev ib ce thiab kev zoo nkauj uas tau txais txiaj ntsig zoo hauv qab no thiab kev lees paub thoob ntiaj teb hauv lub sijhawm luv luv, ua tsaug ntau rau nws txoj kev lag luam tshiab. Hauv qhov blog no, peb yuav ua qhov tob tob rau hauv Huda Beauty Marketing Strategy uas tau pab txhawb rau Huda Beauty txoj kev vam meej, thiab koj tuaj yeem siv cov tswv yim li cas los txhawb kev loj hlob rau koj lub hom phiaj.
Los ntawm leveraging influencer marketing thiab social media to use customer data and experiential marketing campaigns, Huda Beauty tau ua hauj lwm ntau yam tswv yim los koom nrog lawv cov neeg tuaj saib thiab tsim kom muaj kev paub txog hom lag luam. Tsis tas li ntawd, lub hom phiaj tseem ceeb tseem ceeb rau qhov tseeb thiab ntau haiv neeg hauv nws txoj kev lag luam kev lag luam, uas tau pab lawv txuas nrog thiab rov zoo siab nrog nws cov neeg tuaj saib.
Hauv qhov kev tshawb fawb no, peb yuav tshawb xyuas txhua yam ntawm Huda Beauty Marketing Strategies kom ntxaws, thiab muab cov lus qhia tswv yim txog seb koj tuaj yeem siv cov lus qhia no rau koj tus kheej li cas. Txawm hais tias koj yog tus tswv lag luam me, tus kws tshaj lij kev lag luam, lossis tus ua lag luam, koj yuav pom cov kev pom muaj txiaj ntsig thiab cov txiaj ntsig tau txais txiaj ntsig hauv qhov kev tshawb fawb no. Yog li tsis muaj ado ntxiv, cia peb dhia mus rau hauv cov lus qhia kev lag luam saum toj kawg nkaus peb tuaj yeem kawm los ntawm Huda Beauty txoj hauv kev.
Lub blog tuaj yeem ntev thiab nthuav dav, yog li ntawm no yog TL: DR rau koj 😉,
1. Kev nqis peev hauv Influencer kev lag luam
2. Siv cov ntsiab lus tsim los ntawm cov neeg siv khoom
3. Nyob twj ywm hauv Social Media kom muaj txiaj ntsig zoo dua
4. Kev paub txog kev lag luam
5. Tshaj tawm rau lub sijhawm zoo tshaj plaws
6. Muaj ntau haiv neeg thiab suav nrog
7. Qhov tseeb
8. Leveraging Hashtags ntawm Instagram
Huda kev zoo nkauj
Huda kev zoo nkauj yog lub npe nrov thoob ntiaj teb kev zoo nkauj tsim los ntawm kev zoo nkauj influencer Huda Kattan hauv xyoo 2013. Huda Kattan tau hloov nws txoj kev hlub rau kev zoo nkauj mus rau hauv ib lub lag luam billions thiab tau raug hu ua ib qho ntawm Forbes 'Top Influencers'.
Nws tseem yog:
- Kev zoo nkauj influencer kev lag luam Kim Kardashian.
- Nr. 1 on the Instagram Influencer Rich List tuaj yeem ua tau txog USD 18,000 rau ib qho kev tshaj tawm.
- Muaj qhov kwv yees tus nqi tsim nyog yog ntau dua 4.5 lab las.
- Tus tsim ntawm # 1 Instagram indie kev zoo nkauj lub tuam txhab.
Lub tuam txhab muaj ntau yam khoom zoo nkauj, nrog rau kev pleev xim, kev tu tawv nqaij, thiab kev tu plaub hau, thiab muaj lub zog muaj zog hauv kev lag luam tshuaj pleev ib ce.
Cov khoom lag luam muaj ntau yam khoom zoo nkauj, suav nrog kev pleev xim, kho tawv nqaij, kho plaub hau.
Huda Beauty Marketing Strategy
Huda Beauty tau siv ntau lub tswv yim ua lag luam ua tau zoo uas tau pab lub hom lag luam sawv hauv kev lag luam tshuaj pleev ib ce uas muaj neeg coob. Qee qhov tseem ceeb ntawm Huda Beauty Marketing Strategy tactics siv los ntawm lub hom lag luam suav nrog kev txhawb nqa kev lag luam, siv kev sib raug zoo nrog nws cov neeg tuaj saib, siv cov ntaub ntawv cov neeg siv khoom los qhia txog nws qhov kev txiav txim siab, thiab siv cov kev tshaj tawm kev lag luam.
Tsis tas li ntawd, Huda Beauty tau muab qhov tseem ceeb rau qhov tseeb hauv lawv txoj kev lag luam thiab tau cog lus rau ntau haiv neeg thiab koom nrog hauv lawv cov phiaj xwm. Hauv qab no, peb yuav ua tib zoo saib txhua yam ntawm Huda Beauty Marketing cov tswv yim kom ntxaws ntxiv.
1. Kev nqis peev hauv Influencer kev lag luam 🤳🏽
Huda Beauty tau ua haujlwm nrog ntau yam influencers, suav nrog cov neeg nto moo thiab kev zoo nkauj bloggers, los txhawb lawv cov khoom. Lub hom phiaj tseem ceeb tau pib nws txoj haujlwm influencer, hu ua Huda Beauty Squad, uas tso cai rau cov neeg ua haujlwm xaiv tau txais cov khoom tshwj xeeb thiab nkag mus rau cov xwm txheej tshwj xeeb.
Leverage influencer marketing
Huda Beauty txoj kev vam meej ntawm Instagram yog vim muaj feem ntau rau kev siv kev lag luam influencer. Influencers yog cov tib neeg uas muaj niches tshwj xeeb thiab muaj qhov tseem ceeb hauv online hauv qab no. Raws li lawv tau saib los ntawm lawv cov neeg ua raws li cov kws paub txog kev ntseeg siab hauv lawv txoj haujlwm, lawv tuaj yeem cuam tshuam rau lawv cov neeg tuaj saib kev txiav txim siab yuav khoom. Lub tswv yim no tau ua rau Huda Beauty kom ncav cuag cov neeg tuaj saib thoob plaws thiab koom nrog los ntawm kev txhawb nqa ntawm nws cov khoom.
Qhov no yog ib qho ntawm cov ntawv tshaj tawm nrog kev koom tes siab, raws li pom, nws yog cov neeg siv tsim cov ntsiab lus, thiab lawv kuj tau tagged tus tsim. Qhov no yog qhov qhia meej tias cov neeg muaj feem cuam tshuam tau ua lub luag haujlwm tseem ceeb hauv lub hom phiaj kev vam meej. Ntxiv nrog rau kev siv cov micro-influencers kom ncav cuag lawv lub hom phiaj kev lag luam, Huda Beauty kuj tau siv ntau tus tsim muaj kev cuam tshuam.
2. Siv cov ntsiab lus tsim los ntawm cov neeg siv khoom
Huda Beauty kuj tau siv cov neeg siv tsim cov ntsiab lus (UGC) los ntawm kev nthuav tawm cov lus tshaj tawm ntawm cov social media influencers uas siv Huda cov khoom ntawm lawv cov kev qhia pleev, saib thiab tshuaj xyuas.
Qhov no tso cai rau txuas nrog Huda Beauty lub hom phiaj kev lag luam ntawm 20-24-xyoo-laus thiab tau txais kev nkag siab zoo rau nws cov khoom siv li cas.
UGC (Cov neeg siv tsim cov ntsiab lus), lossis cov ntsiab lus tsim los ntawm cov neeg siv khoom, tuaj yeem yog cov cuab yeej lag luam muaj zog. Huda Beauty Marketing Strategy revolves nyob ib ncig ntawm UGC. UGC nquag nthuav tawm cov duab cov neeg siv khoom thiab cov lus pov thawj ntawm lawv cov social media accounts, uas pab tsim kev ntseeg siab thiab muaj tseeb nrog lawv cov neeg tuaj saib. Los ntawm kev nthuav tawm cov ntsiab lus tsim los ntawm cov neeg siv, koj tuaj yeem ua kom pom tus nqi ntawm koj cov khoom thiab tsim cov ntawv pov thawj kev sib raug zoo.
3. Nyob twj ywm hauv Social Media kom muaj kev cuam tshuam zoo dua 📆
Ua raws li kev sib raug zoo hauv social media plays lub luag haujlwm tseem ceeb hauv kev ua tiav ntawm txhua lub lag luam. Ua raws li cov tswv yim tsis tu ncua yuav pab tsim kom muaj kev paub zoo ntawm cov neeg siv khoom thiab tsim kom muaj kev ntseeg siab, lub koob npe nrov, thiab kev ntseeg siab. Kev sib raug zoo kuj tseem cuam tshuam rau kev lag luam hauv qab kab, vim cov hom lag luam zoo ib yam muaj nqis 20% ntau dua li cov uas tsis sib xws hauv lawv cov lus.
Daim duab qhia txog tus naj npawb ntawm cov ntawv tshaj tawm ntawm y-axis thiab kev tawg txhua hnub ntawm x-axis, nrog cov xim coding qhia txog hom ntsiab lus hauv cov posts.
Raws li pom, feem ntau ntawm cov posts tsim yog cov yeeb yaj duab, sawv cev hauv ntshav ntawm daim duab, uploaded li reels ntawm Instagram. Lub tswv yim no deviates los ntawm txoj hauv kev ib txwm ntawm lwm tus neeg sib tw uas tshaj tawm ib qho kev sib xyaw ntawm ib qho duab thiab carousels ntawm qhov tsis sib xws.
Lub hom phiaj siv cov ntsiab lus video uas tau txais 38% kev sib koom ua ke ntau dua li cov ntawv tshaj tawm zoo li qub, txawm tias nws yog los ntawm Instagram dab neeg lossis ntawm lub ntsiab pub. Tsis tas li ntawd, lawv tshaj tawm cov ntsiab lus ob mus rau tsib zaug hauv ib hnub kom nyob twj ywm.
Kev tsom xam ntawm kev koom tes rau @hudabeauty qhia qhov ntawd reels muaj txiaj ntsig zoo dua li cov duab ib leeg thiab carousels nyob rau hauv cov nqe lus ntawm kev koom tes tag nrho.
Hauv daim ntawv qhia no, kev tshaj tawm video tau sawv cev rau hauv liab, ib daim duab tshaj tawm hauv xiav, thiab carousels ntsuab. Nrog kev pab ntawm Predis.ai, peb tuaj yeem txheeb xyuas qhov kev ua tau zoo tag nrho ntawm cov ntawv tshaj tawm thiab txheeb xyuas cov qauv kev faib tawm ntawm cov ntsiab lus.
Qhov no ntxiv txhawb kev xav tias kev sib raug zoo ntawm kev sib raug zoo thiab paub txog cov qauv thiab cov qauv tam sim no tuaj yeem ua rau muaj txiaj ntsig tshwj xeeb thiab ua rau koj sib nrug ntawm koj cov neeg sib tw.
Siv Social media txuas ntxiv nta
Huda Beauty muaj lub ntsej muag muaj zog ntawm kev tshaj xov xwm xws li Instagram, qhov chaw uas lawv nquag tshaj tawm cov khoom tshiab, cov ntsiab lus tom qab, thiab cov lus qhia. Lub hom phiaj kuj tau leveraged Instagram cov ntawv tshaj tawm feature tso cai rau cov neeg siv khoom ua kev yuav khoom ncaj qha los ntawm lawv cov social media accounts.
4. Kev paub txog kev lag luam
Huda Beauty tau ua haujlwm cov kev tshaj tawm kev lag luam los koom nrog lawv cov neeg tuaj saib thiab tsim kom muaj kev paub txog hom lag luam.
Kev paub txog kev lag luam suav nrog kev tsim kom muaj txiaj ntsig zoo thiab sib tham txog kev paub rau cov neeg siv khoom los koom nrog koj lub hom phiaj. Huda Beauty tau ntiav cov kev tshaj tawm kev lag luam los koom nrog lawv cov neeg tuaj saib thiab tsim kom muaj kev paub txog hom lag luam.
Piv txwv li, lub hom lag luam tau tuav cov khw muag khoom pop-up, qhov twg cov neeg siv khoom tuaj yeem sim cov khoom lag luam thiab tuaj koom kev ua yeeb yam pleev, thiab tseem tau tuav cov xwm txheej xws li kev zoo nkauj panels thiab cov khoom lag luam. Cov phiaj xwm no pab tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom thiab tuaj yeem yog txoj hauv kev zoo los tsav kev muag khoom thiab tsim kom muaj kev ntseeg siab.
Raws li koj tuaj yeem pom hauv Cov Ntsiab Lus tsom xam muab los ntawm Predis.ai, feem ntau ntawm lawv cov posts yog cov neeg siv tsim cov ntsiab lus. Lawv kuj tshaj tawm qee cov khoom muag.
5. Tshaj tawm rau lub sijhawm zoo tshaj plaws 🕙
Huda Beauty posts ntawm 3-5 zaug hauv ib hnub nrog qhov sib txawv ntawm 2-3 teev ntawm txhua tus ncej. Qhov kev sib raug zoo no pab nws cov neeg tuaj koom nrog thiab ua rau nws cov neeg nyiam. Tsis tas li ntawd, Huda kev zoo nkauj sim nrog cov yeeb yaj kiab sib txawv thiab txhua tus tau ua tiav zoo hauv kev koom nrog nws cov neeg tuaj saib.
Ntxiv mus, lawv paub tias lawv lub hom phiaj kev lag luam feem ntau yog cov poj niam hnub nyoog 20-24 xyoo los ntawm cov teb chaws xws li Asmeskas, UK, Canada, Brazil, thiab Ireland. Paub txog qhov no, lawv tshaj tawm cov ntsiab lus uas txaus siab rau cov pej xeem no thiab uas cuam tshuam nrog lawv cov thwjtim. Lawv tshaj tawm cov lus qhia pleev, cov lus qhia, thiab kev ua kom yuam kev, thiab cov lus pom zoo ntawm cov khoom.
Los ntawm cov ntaub ntawv, nws pom tseeb tias feem ntau ntawm cov ntawv tshaj tawm tau tshaj tawm thaum 12 teev sawv ntxov txog 9 teev sawv ntxov. Qhov no qhia tau hais tias lub lag luam tawm tswv yim tshaj tawm cov ntsiab lus thaum nws cov thwjtim muaj zog tshaj plaws, uas zoo li yog lub tswv yim ua tiav.
Huda Beauty tau muaj peev xwm ua tiav kev vam meej ntawm Instagram vim nws ua tib zoo tsim cov tswv yim digital thiab cog lus rau kev tshaj tawm lub sijhawm zoo tshaj plaws. Los ntawm kev nkag siab txog lub hom phiaj kev ua lag luam thiab tsim cov ntsiab lus uas cuam tshuam nrog lawv, lawv tau tsim cov neeg tuaj koom nrog 51 lab tus thwjtim hauv ob peb xyoos xwb.
6. Muaj ntau haiv neeg thiab suav nrog
Huda Beauty tau cog lus rau ntau haiv neeg thiab koom nrog hauv lawv cov phiaj xwm kev lag luam, nthuav tawm cov qauv thiab cov neeg cuam tshuam ntawm cov tawv nqaij sib txawv, qhov ntau thiab tsawg, thiab hnub nyoog hauv lawv cov kev tshaj tawm thiab cov ntsiab lus hauv social media, thiab txhawb nqa. kev cob qhia kev coj noj coj ua ua ib feem ntawm kev txhawb nqa ib qho kev sib koom ua lag luam.
Kev sib txawv thiab kev suav nrog yog qhov tseem ceeb hauv kev lag luam, vim lawv pab kom ntseeg tau tias koj cov phiaj xwm yog tus sawv cev ntawm thiab rov zoo siab nrog koj cov neeg tuaj saib.
Los ntawm kev koom nrog hauv koj txoj kev lag luam kev lag luam, koj tuaj yeem thov rau cov neeg tuaj saib dav dua thiab ua kom pom koj cov txiaj ntsig raws li lub hom phiaj.
7. Qhov tseeb
Huda Beauty txoj kev lag luam feem ntau hais txog qhov tseeb ntawm lub hom thiab nws tus tsim, Huda Kattan.
Authenticity yog ib qho tseem ceeb ntawm kev lag luam, vim nws pab tsim kev ntseeg siab thiab kev ntseeg siab nrog koj cov neeg tuaj saib. Huda Beauty txoj kev lag luam feem ntau hais txog qhov tseeb ntawm lub hom thiab nws tus tsim, Huda Kattan.
Lub hom phiaj nquag sib koom cov ntsiab lus hauv qab ntawm qhov scenes thiab cov duab pom tseeb ntawm kev sib raug zoo los muab cov neeg siv khoom saib tus kheej ntau dua ntawm hom. Los ntawm kev ua qhov tseeb hauv koj txoj kev lag luam kev lag luam, koj tuaj yeem tsim kom muaj kev sib raug zoo nrog koj cov neeg tuaj saib thiab sib txawv koj tus kheej los ntawm cov neeg sib tw.
8. Leveraging Hashtags ntawm Instagram
Huda Kattan, tus tsim ntawm cov tshuaj pleev ib ce kab thiab muaj npe nrov kev zoo nkauj influencer, pib siv nws lub hom phiaj tseem ceeb hashtag #hudabeauty thaum Lub Rau Hli 2016. Hauv 1 thiab ib nrab xyoo, muaj ntau dua. 1 lab cov posts cuam tshuam nrog qhov hashtag no.
Huda Kattan ib txwm tau ceev faj tsis txhob siv cov hashtags hauv nws cov ntawv tshaj tawm, vim tias kev sib tw ntawm lawv yog siab dhau, thiab nws tau tsom mus rau cov npe hashtags uas txuas nrog nws cov khoom. Nrog rau txhua qhov kev tshaj tawm cov khoom lag luam tshiab, nws kuj tsim cov hashtag tshwj xeeb, tshwj xeeb tshaj yog rau nws.
Tshawb nrhiav hashtags tsis nyuaj. Peb txheeb xyuas qhov nrov tshaj plaws ntawm cov hashtags siv los ntawm Huda Beauty nrog kev pab los ntawm Predis.ai, thiab cov hauv qab no yog cov txiaj ntsig. Feem ntau siv hashtag teev los ntawm Huda Beauty yog:
Dhau li ntawm kev tsim cov npe hashtags, Huda Kattan kuj tseem siv cov micro-influencers kom ncav cuag nws lub hom phiaj kev lag luam. Nyob rau hauv 2017, ib tug xws li micro-influencer tau tshaj tawm video tshaj tawm nrog Huda Beauty cov khoom thiab cov hashtag #hudabeauty. Cov ntawv tshaj tawm tau txais qhov xav tsis thoob 6 lab views, txawm hais tias tus neeg nyiam kev zoo nkauj tsuas muaj nyob ib ncig ntawm 34,000 tus thwjtim thaum lub sijhawm.
Siv khiav Predis.ai Kev txheeb xyuas cov neeg sib tw, peb tuaj yeem txheeb xyuas tag nrho cov kev koom tes ntawm hashtags, suav nrog qhov nruab nrab ntawm cov nyiam thiab cov lus pom ntawm cov ntawv tsis ntev los no. Cov hauv qab no yog cov hashtags sab saum toj siv los ntawm @hudabeauty.
Siv txoj cai hashtags ntawm Instagram tuaj yeem txhim kho koj qhov pom thiab nyiam cov neeg tshiab. Raws li kev tshawb fawb, cov ntawv tshaj tawm nrog tsawg kawg ib qho hashtag nruab nrab 12.6% kev koom tes ntau dua li cov ntawv tsis muaj. Ntxiv mus, los ntawm suav nrog 2-3 hashtags ib qho kev tshaj tawm, kev koom tes nce 23.4%.
Hauv qab no yog cov saum toj kawg nkaus 5 hashtags siv los ntawm Huda Beauty los txhawb nws ncav cuag.
Koj yuav tsum xav tsis thoob yog tias koj tuaj yeem txheeb xyuas qhov kev ua tau zoo ntawm kev sib raug zoo ntawm koj qhov kev sib tw siv Predis.ai. Zoo, koj ua tau. rau Free! Tsuas yog sau npe no (Tsis muaj daim npav rho nyiaj yuav tsum tau ua) los pib tsim cov ntsiab lus thiab txheeb xyuas koj cov kev sib tw cov tswv yim.
Nov yog qhov ua tiav Huda Beauty Instagram Performance PDF rau koj mus download tau.
Huda Beauty kev lag luam lub tswv yim tau ua rau ntau qhov txiaj ntsig zoo rau lub hom. Los ntawm lawv cov kev siv influencer marketing, social media, experiential marketing campaigns, and other tactics, the brand has achieved strong brand awareness and a loyal customers base. Cov kev siv zog no kuj tau pab txhawb rau lub hom phiaj kev muag khoom loj thiab kev tshaj tawm xov xwm zoo.
Huda Beauty tau txais txiaj ntsig zoo hauv qab no thiab kev lees paub thoob ntiaj teb hauv lub sijhawm luv luv, ua tsaug rau feem ntau rau lawv cov phiaj xwm kev lag luam loj thiab muaj zog tshaj tawm hauv zej zog. Lub hom phiaj tau dhau lawm 51 lab followers ntawm Instagram ib leeg, thiab nws cov khoom muaj nyob rau ntawm cov khw muag khoom loj xws li Sephora thiab Ulta.
Huda Beauty kev lag luam kev lag luam tau sau ntau qhov kev tshaj xov xwm zoo, nrog rau cov khoom lag luam tau nthuav tawm hauv cov ntawv xov xwm loj xws li Vogue, Elle, thiab Harper's Bazaar. Qhov kev mloog xov xwm no tau pab txhawb ntxiv rau lub hom phiaj lub koob npe nrov thiab kev paub txog.
Lawv cov kev tshaj tawm hauv zej zog tau pab lub hom phiaj tsim kom muaj kev sib raug zoo nrog nws cov neeg tuaj saib. Lub hom phiaj feem ntau koom nrog cov neeg siv khoom ntawm lub platform xws li Instagram, qhov chaw uas lawv muaj kev cuam tshuam nrog lawv followers.
Los ntawm leveraging influencer kev lag luam mus rau kev siv social media los txuas nrog cov neeg siv khoom, Huda Beauty tau ua haujlwm ntau yam kev tawm tswv yim los tsav lub hom phiaj kev paub thiab kev muag khoom.
Los ntawm kev muab cov khoom lag luam zoo, siv cov kev pabcuam ncaj ncees, thiab ua raws li cov txheej txheem kev lag luam, lawv tau tsim cov neeg siv khoom ncaj ncees thiab ua tiav kev muag khoom loj. Los ntawm kev siv cov lus qhia kev lag luam no los ntawm Huda Beauty txoj hauv kev, koj tuaj yeem txhim kho Instagram kev lag luam zoo rau koj tus kheej kev lag luam.
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