Yuav Ua Li Cas Sau Daim Npav Influencer Rate? Ua tiav Phau Ntawv Qhia rau 2024

Koj puas tau tuaj hla cov neeg tsim khoom lag luam uas paub zoo tshaj tawm cov npe tshwj xeeb thaum koj taug kev los ntawm koj qhov kev tshaj tawm xov xwm? Cov khoom lag luam thiab cov kev pabcuam uas lawv nthuav tawm yuav txawv ntawm kev zam, khoom zoo nkauj, thiab cov khoom tu tsiaj mus rau accessories, electronics, thiab tsheb.

Txhawm rau ua kom cov hom lag luam no sawv tawm, cov neeg tsim khoom tsim cov dab neeg tsis txaus ntseeg, piav qhia los ntawm cov duab thiab cov yeeb yaj kiab, uas tam sim ntawd tau txais kev nyiam ntawm lawv cov thwjtim. Lawv sau cov npe uas lawv muaj thiab siv cov hashtags cuam tshuam los ua rau lawv cov ntawv tshaj tawm mus kis.  

Tab sis vim li cas cov neeg tsim khoom no koom nrog kev tshaj tawm zoo li no? Feem ntau muaj ob txoj hauv kev:

1. Lawv xav qhia rau lawv cov neeg siv khoom thiab cov neeg ua raws lawv tus kheej siv cov khoom lag luam. Lawv cov ntsiab lus yog kev pom zoo ntawm kev ntseeg siab uas lawv muaj nyob rau hauv cov khoom lag luam lossis cov kev pabcuam. 
2. lawv yog cov PAID ua li ntawd! (Koj tuaj yeem txheeb xyuas cov hom ntawv no yooj yim thaum lawv nqa ib qho PAID PROMOTION/SPONSORED tag nrog lawv). Qhov kev tsis lees paub zoo li no pab ua kom pom tseeb rau kev tshaj tawm thiab sib txuas lus tias kev nce qib yog kev sib koom ua lag luam, qhov twg tus tsim tau them nyiaj rau lawv cov kev siv zog muaj tswv yim. 

Kev them nyiaj txhawb nqa yog ib feem ntawm kev cuam tshuam kev lag luam tus qauv kev lag luam, ua kom lawv tau nyiaj los ntawm lawv cov kev siv zog.

Tej zaum koj yuav muaj ntau cov lus nug txog qhov tshwm sim no. Piv txwv li, ntau npaum li cas cov influencers them rau cov khoom lag luam zoo li no? Cov kws tshaj lij puas muaj daim npav tus nqi?

Yog tias muaj, yuav ua li cas thiaj ua tau daim npav tus nqi influencer? Tsis tas li ntawd, yuav ua li cas tus nqi tsim cov ntsiab lus?

Yog lawm, koj nyeem qhov ntawd raug. Cov tuam txhab loj them cov neeg tsim khoom lag luam paub zoo los txhawb lawv cov khoom thiab cov kev pabcuam kom nce kev muag khoom thiab kev hloov pauv. Cov neeg tsim khoom no txhawb nqa ntau txhiab, pua pua, thiab ntau lab thiab ntau txhiab tus followers thiab kiv cua.

Cov qauv no tau txais cov neeg ua yeeb yam no ib lub npe tshwj xeeb. Niaj hnub no, lawv tau los raug hu ua INFLUENCERS, thiab hom kev lag luam no yog hu ua INFLUENCER MARKETING.

Kev lag luam Influencer yog ib txoj hauv kev zoo tshaj plaws los txuas nrog koj lub hom phiaj cov neeg tuaj saib, tshwj xeeb tshaj yog hauv kev tshaj xov xwm. Tus nqi Influencer, txawm li cas los xij, yuav txawv heev raws li lub hom phiaj ntawm koj lub tuam txhab, kev lag luam, lub platforms koj tab tom tsom, qhov zaus ntawm koj cov ntawv tshaj tawm, thiab lwm yam.

Raws li cov State of Influencer Marketing Benchmark Report 2023, influencer marketing yuav tsum loj hlob kom muaj nqis txog $ 24 billion los ntawm qhov kawg ntawm 2024. Nyob rau hauv kev soj ntsuam, 67% ntawm cov koom haum ua lag luam thiab cov neeg teb cov lag luam uas peev nyiaj rau influencer marketing aims kom nce lawv cov influencer kev lag luam nyiaj txiag, thaum 23% tsom mus rau dedicate tshaj. 40% ntawm lawv cov peev nyiaj lag luam tag nrho rau cov phiaj xwm cuam tshuam.

Raws li peb tuaj yeem pom, influencer kev lag luam tau txais txiaj ntsig hauv kev lag luam pob nyiaj siv. Nws yog ib qho ntawm cov kev sib txuas ceev tshaj plaws. Txawm li cas los xij, qee tus neeg ua lag luam tau tawm tsam kom ua raws li qhov hloov pauv ua si.

Nrog ntau lub platform xaiv los ntawm, cov neeg lag luam yuav tsum txiav txim siab:

• Qhov twg los tsom ntsoov rau lawv cov dag zog
• Hom ROI rau kev cia siab
• Lub sijhawm ntau npaum li cas los nqis peev hauv influencer marketing

Yuav ua li cas koj thiaj nrhiav tau tus muaj txiaj ntsig zoo rau koj lub hom phiaj yam tsis siv nyiaj txiag?

Hauv blog no, peb yuav tham txog 6 yam uas cuam tshuam rau tus nqi cuam tshuam. Tom qab ntawd, peb yuav txav mus rau qhov nruab nrab influencer daim ntawv, micro-influencer tus nqi daim npav, thiab cov ntsiab lus creator tus nqi cards nyob rau hauv 2024 rau qhov tseem ceeb tshaj plaws social media platforms.

Peb kuj tseem cuam tshuam txog yuav ua li cas txheeb xyuas tus neeg muaj kev cuam tshuam txog kev sib raug zoo uas yuav koom tes nrog koj lub hom phiaj coj mus rau lwm qib.

Influencer Rate Card yog dab tsi?

Piv txwv li kev lag luam them nqi tshaj tawm hauv nws lub vev xaib, TV channel, lossis ntawv xov xwm. Nyob rau hauv tas li ntawd, lawv yuav tsum muaj peev xwm qhia rau tus neeg yuav khoom seb nws yuav raug nqi npaum li cas. Hauv kev txiav txim siab, lawv yuav tsum them dab tsi rau kev tso cai tshaj tawm hauv koj lub zej zog?

Qhov no yog qhov tseem ceeb uas koj ua rau cov khoom lag luam. Qhov txawv ntawm ob yog tias qhov hluav taws xob yog koj lub social media platform, thiab cov neeg tuaj saib yog koj cov neeg ncaj ncees thiab cov neeg qhuas.

Yog tias koj yog Instagram influencer uas tseem yog tus tsim cov ntsiab lus, koj cov txuj ci tseem ceeb dua. Qhov no yog vim tias koj tuaj yeem tsim cov ntsiab lus tshaj lij los muab cov tuam txhab los ntawm hauv av. Cov ntsiab lus no tseem muaj qhov nthuav tawm ntawm kev tshaj tawm xov xwm thiab kev qhuas ntawm koj cov neeg tuaj saib.

Kev cuam tshuam ntawm Influencer Rate Card

Ib daim npav tus nqi influencer txiav txim siab tus nqi ntawm tus muaj feem cuam tshuam cov kev pabcuam rau kev lag luam. Ob lub tuam txhab thiab cov influencers tuaj yeem siv daim npav tus nqi influencer.

Influencers tuaj yeem siv daim npav tus tsim cov ntsiab lus los muab qee cov kev pabcuam thiab pob khoom rau cov lag luam txhawm rau txhawm rau muaj kev sib koom tes. Tsis tas li ntawd, koj tuaj yeem nkag mus rau lawv daim npav tus tsim cov ntsiab lus los ntawm cov khoom siv xovxwm.

Ntawm qhov tod tes, cov khoom lag luam ntiav ib daim npav tus nqi cuam tshuam los them nyiaj rau cov neeg muaj kev cuam tshuam.

Cov neeg muaj zog me me, xws li nano thiab micro-influencers, yuav tsis muaj daim npav tus nqi raug cai. Ntawm qhov tod tes, macro-influencers thiab tshaj li muaj feem ntau yuav muaj daim ntawv teev nqi raug cai los qhia rau cov hom.

Cov txiaj ntsig rau kev lag luam

• Kev paub sib tham: Nkag siab txog yam koj them rau thiab teeb tsa cov peev nyiaj tiag tiag.
• Streamlined kev sib koom tes: Txuag lub sij hawm los ntawm kev tsim kom meej tus nqi kev cia siab ua ntej.

Cov txiaj ntsig rau Influencers

• Kev tshaj lij: Npaj cov duab tshaj lij thiab ua haujlwm rau koj raws li qhov muaj txiaj ntsig zoo.
• Kev them nyiaj ncaj ncees: Xyuas kom koj tau them nyiaj txaus rau koj lub sijhawm, kev siv zog, thiab kev txawj ntse.

Influencer Rate Card vs. Media Kit: Qhov Tseem Ceeb Qhov txawv

Nyob rau hauv luv luv, ib qho influencer media kit yog leveraged thaum lub sij hawm pitching txheej txheem los qhia tus influencer, lawv cov digital ncav cuag thiab hneev taw, cov ntsiab lus muag tshwj xeeb (USP) ntawm tus influencer, thiab lawv cov tswv yim txhawb rau cov neeg siv khoom.

Ntawm qhov tod tes, yuav tsum muaj daim npav tus nqi influencer thoob plaws hauv txoj kev sib tham kom tuaj txog ntawm kev lag luam uas siv tau. Qhov tseem ceeb, koj cov khoom siv xov xwm 'muag' koj, thaum koj daim npav nqi 'tus nqi' koj.

Influencer Media Kit

Hauv kev lag luam influencer kev lag luam, cov khoom siv xov xwm influencer yog cov ntaub ntawv uas hais txog cov ntaub ntawv tseem ceeb thiab cov ntaub ntawv hais txog koj qhov blog lossis lub vev xaib uas lub lag luam yuav xav kawm txog. 

Cov khoom siv xov xwm cuam tshuam feem ntau raug xa mus rau cov lag luam uas koj xav koom tes ua ib qho kev qhia koj tus kheej thiab qhia tias vim li cas kev koom tes nrog koj yuav muaj txiaj ntsig zoo rau lawv lub tuam txhab cov hom phiaj thiab cov hom phiaj.

Influencer Rate Card

Ib daim Influencer Rate Card, nyob rau sab nraud, yog cov ntaub ntawv uas suav tus nqi / tus nqi ntawm cov khoom lossis kev pabcuam thaum muag lawv. Nws feem ntau suav nrog cov ntaub ntawv hais txog tus nqi rau txhua yam khoom lossis kev pabcuam uas koj muab rau lub hom, nrog rau cov pob khoom lossis cov pob khoom yav tom ntej.

Koj muaj peev xwm undoubtedly muab cov ntsiab lus ntawm koj cov kev pab cuam nyob rau hauv koj cov khoom siv tshaj tawm los khaws koj tus nqi. Tab sis nco ntsoov txwv tsis pub suav nrog tus nqi tas li rau lub sijhawm ua kom muaj kev sib tham qhib.

Qhov no yog vim hais tias txhua lub lag luam muaj lub hom phiaj tshwj xeeb, kev xav tau, thiab cov txiaj ntsig, thiab kev siv zog koom nrog yuav ua raws li cov no.

Yam uas cuam tshuam rau Influencer Rate Card

Ntau yam yuav txiav txim siab npaum li cas tus nqi cuam tshuam rau lawv cov kev pabcuam. Tsis tas li ntawd, nws tsis yooj yim nrhiav ib tus neeg cuam tshuam uas them tus nqi ncaj nraim. 

Qhov no yog vim tias kev lag luam influencer yog kev lag luam uas siv tau, thiab cov neeg muaj feem cuam tshuam lawv cov nqi ntawm cov lag luam txaus siab them. Thaum daim ntawv teev npe no tsis suav nrog tag nrho cov xwm txheej uas nkag mus rau hauv kev tsim kom muaj ntau npaum li cas tus influencer tuaj yeem them, nws muaj kev pom txaus los tsim daim npav tus nqi.

Cia peb tshuaj xyuas cov no thiab lwm yam tsis zoo dua kom koj paub tseeb tias koj them rau dab tsi.

1. Influencer Reach

Tus influencer qhov ncav cuag yog tus naj npawb ntawm cov tib neeg uas tuaj yeem ncav cuag los ntawm lawv lub platform. Tus nqi no yog xam los ntawm tus naj npawb ntawm cov neeg ua raws lossis cov neeg siv khoom ntawm cov neeg muaj kev cuam tshuam thoob plaws lub platform uas lawv nyob. Feem ntau, ntau tus neeg ua raws li tus neeg muaj kev cuam tshuam, lawv cov nqi yuav ntau dua.

Influencers raug faib ua pawg hauv qab no raws li lawv ncav cuag:

• Nano influencers: muaj 1,000–5,000 followers
• Micro-influencers: muaj 10,000–50,000 followers
• Mid-tier influencers: Muaj 60,000–200,000 followers
• Macro-influencers: Muaj 500,000–1,000,000 followers
• Mega-influencers: Muaj 1,000,000+ followers

Koj tuaj yeem pom cov kev hloov pauv ntawm qhov kev tawg no. Piv txwv li, qee tus neeg lag luam xav txog micro-influencer pib ntawm 1,000 thiab tsis xaiv nano-influencers hauv qhov no.

2. Influencer Xav

Yog tias koj xav tau kev tshaj tawm xov xwm raws caij nyoog, koj tuaj yeem cia siab tias yuav them ib qho premium rau nws.

Qhov no yog kev lag luam classic: tus nqi siab dua los ntawm kev thov ntau dua. Yog tias koj txaus siab rau tus neeg muaj suab npe nrov, koj tuaj yeem ntsib qhov teeb meem no sab nraud ntawm kev tshaj tawm raws caij nyoog.

3. Kev koom tes ntawm cov Followers

Niaj hnub no, kev lag luam tsom mus rau kev hloov pauv mus rau kev sib koom tes, tshwj xeeb tshaj yog vim nws tsis tuaj yeem paub yog tias tus neeg muaj peev xwm ncav cuag suav nrog cov neeg ntseeg tiag tiag.

Yog li ntawd, tus nqi ntawm kev koom tes ntawm ib tug influencer cov postings kuj cuam tshuam lawv tus nqi. Tus naj npawb ntawm kev pom, nyiam, sib koom, cov lus pom, thiab lwm yam yog siv los txiav txim siab kev koom tes.

Influencer tus nqi sib txawv nyob ntawm seb muaj pes tsawg tus neeg cuam tshuam tau txais ntawm lawv cov organic vs. cov ntsiab lus them nyiaj. Koj yuav ntseeg tias cov neeg muaj kev cuam tshuam nrog ntau cov neeg ua raws yuav muaj kev cuam tshuam ntau dua; txawm li cas los xij, qhov no tsis yog ib txwm muaj.

Yog tias tus influencer muaj cov hauv qab no loj tab sis kev koom tes me me, nws tsis tsim nyog koom tes nrog lawv. Hloov chaw, tus neeg muaj kev cuam tshuam nrog kev ncav cuag me me thiab kev sib cuam tshuam zoo yuav muab cov txiaj ntsig zoo dua.

Qhov no yog vim influencer marketing aims kom muaj kev paub txog hom khoom. Thaum cov neeg siv kev tshaj xov xwm muaj kev xav zoo txog koj lub hom phiaj thiab pab tsim koj lub lag luam hauv zej zog hauv online, koj lub hom phiaj lub koob npe nrov.

Txawm hais tias qhov kev txheeb xyuas siab dua tuaj yeem ua rau koj nyiam thaum xub thawj, nco ntsoov tias kev ua haujlwm nrog tus neeg muaj kev cuam tshuam me me yog qhov txiaj ntsig zoo dua. Ua tau zoo, qhov sib piv me me cuam tshuam nrog kev koom tes siab yuav ua rau muaj txiaj ntsig ntau dua ROI.

4. Kev tawm Platform

Lub platform cuam tshuam rau tus influencer tus nqi daim npav. Tib tus influencer yuav them tus nqi sib txawv rau Instagram thiab YouTube.

Qee tus influencers tuaj yeem them tus nqi tib yam rau tib hom kev tshaj tawm tsis hais lub channel. Tab sis cov nqi yog ntau dua yuav txawv. Tom qab tag nrho, txhua lub social media platform muaj cov neeg tuaj saib sib txawv, thiab cov peev txheej muaj tswv yim sib txawv thiab.

5. Kev lag luam lossis Niche

Feem ntau, ntau influencers nyob rau hauv ib lub niche muaj, qhov sib tw ntau lawv cov nqi yuav. Yog tias koj tab tom nrhiav kev zoo nkauj influencer, piv txwv li, koj yuav muaj ntau yam kev xaiv thiab kev sib tham muaj zog.

Obviously, koj yuav xav nrhiav tus influencer uas paub txog koj txoj kev lag luam. Nrov niches (xws li kev zoo nkauj thiab kev qoj ib ce) yuav muaj ntau influencers muaj. Tsis tas li ntawd, tus nqi yuav feem ntau yuav qis dua hauv niches nrog tsawg dua cov neeg muaj kev cuam tshuam.

Koj kuj tseem tuaj yeem saib cov kev lag luam uas cov neeg nyiam cov neeg nyiam los xyuas kom meej tias ntiav lawv rau koj lub tuam txhab ua rau muaj kev nkag siab zoo. Ntawm qhov tod tes, yog tias koj tab tom nrhiav rau tus neeg muaj kev cuam tshuam hauv thaj chaw tshwj xeeb, lawv tuaj yeem them txhua yam lawv xav tau, hauv qhov laj thawj, tau kawg.

6. Cov Hom Lus

Koj yuav pom zoo tias cov ntsiab lus sib txawv xav tau ntau lub sijhawm thiab kev siv zog. Hom cov ntsiab lus koj xav tau los ntawm tus influencer kuj yuav cuam tshuam tus nqi.

Qhov no yog vim qhov tseeb tias influencers yuav tsum tau nqis peev sijhawm, lub zog, thiab cov peev txheej los tsim cov ntsiab lus. Tsis tas li ntawd, cov ntsiab lus sib txawv yuav tsum muaj qhov sib txawv. 

Xav txog ntau npaum li cas cov ntsiab lus tus influencer yuav xav tau los txhim kho thiab seb lawv lossis koj yuav muab cov peev txheej xav tau. Qhov kev siv zog ntau dua los tsim cov ntsiab lus koj thov, nws yuav raug nqi ntau dua.

Kauj ruam-by-Step Guide to build Your Influencer Rate Card

Rau qee tus neeg uas tab tom nkag mus rau qhov chaw influencer thawj zaug, tsim thiab nkag siab txog Influencer Rate Card uas ua haujlwm zoo rau lawv tuaj yeem ua rau me ntsis tsis meej pem thiab tawv.

Xav txog kev lag luam them nyiaj rau qhov chaw tshaj tawm hauv lawv lub vev xaib. Ib yam li ntawd, influencers tsim nyog them nyiaj rau showcasing hom rau lawv cov neeg tuaj saib. Ib daim npav tus nqi influencer qhia txog cov nqi cuam tshuam nrog cov kev pabcuam cuam tshuam, ua kom muaj kev sib txuas lus meej ntawm cov npe thiab cov neeg muaj feem cuam tshuam. 

Nov yog qee cov kauj ruam yooj yim uas ib tus tuaj yeem ua raws los tsim daim npav zoo meej influencer.

1. Txhais koj cov kev pabcuam

• Sau cov hom kev pabcuam koj muab (xws li, cov lus txhawb nqa, kev tshuaj xyuas khoom, khoom plig)
• Qhia koj tus kheej lub platform (xws li Instagram, YouTube, TikTok)
• suav nrog ib qho kev pabcuam ntxiv uas koj muab (xws li, kev tsim cov ntsiab lus, kev tshwm sim tshwm sim)

2. Txiav txim seb koj tus nqi tsim nyog

• Nrhiav kev lag luam benchmarks thiab tus nqi sib tw
• Coj mus rau hauv tus account variables uas yuav cuam tshuam rau koj tus nqi (xws li, cov neeg tuaj saib loj, tus nqi sib koom, niche)
• Teeb tsa tus nqi (piv txwv li, tus nqi tiaj tus, tus nqi ib txhiab tus thwjtim, tus nqi ib qho kev koom tes)

3. Teem Koj Cov Nqi

• Tsim cov nqi sib txawv rau txhua qhov kev pabcuam koj muab
• Tshaj tawm muab cov pob deals lossis luv nqi rau kev sib koom tes ntev
• Xav txog cov hom phiaj siv nyiaj thiab cov phiaj xwm phiaj xwm thaum sib tham txog tus nqi

4. Cov Lus Qhia thiab Cov Cai

• Qhia cov khoom xa tuaj thiab ncua sij hawm rau txhua qhov kev pabcuam
• suav nrog ib qho tshwj xeeb lossis tsis sib tw clauses
• Txhais cov nqe lus them nqi thiab cov cai tshem tawm

5. Tsim koj daim npav tus nqi

• Siv tus qauv kev tshaj lij thiab pom kev txaus siab
• suav nrog koj cov khoom lag luam (piv txwv li, logo, xim)
• Muab cov ntaub ntawv tso rau hauv ib hom ntawv uas yooj yim to taub.

6. Hloov kho thiab hloov kho

• Tshawb xyuas thiab hloov kho koj daim npav nqi ntau zaus kom muaj kev cuam tshuam txog kev hloov kho rau koj cov kev pabcuam lossis tus nqi
• Customize daim npav tus nqi rau txhua hom kev sib koom tes, yog tias tsim nyog
• Qhib rau kev sib tham thiab kev hloov kho raws li hom kev xav tau thiab kev siv nyiaj txiag

Tus Influencer khwv tau npaum li cas rau ib qho Post?

Tus nqi influencer raug txiav txim los ntawm tus naj npawb ntawm cov followers uas muaj kev cuam tshuam, cov kev tshaj tawm xov xwm uas lawv siv, thiab tus nqi sib koom ntawm lawv cov nplooj ntawv kev sib raug zoo.

Nws yog feem ntau xam raws li tus nqi ib txhiab followers los yog subscribers rau ib tug ncej. Cov hauv qab no yog cov kev cuam tshuam ib txwm muaj rau tsib lub vev xaib social media, nrog influencer rate daim ntawv piv txwv.

Peb mam li tshuaj xyuas qhov nyiaj hli nruab nrab rau cov neeg muaj feem cuam tshuam ntawm txhua qhov kev tshaj tawm xov xwm tseem ceeb thiab txhua lub platform nrov heev.

Instagram Influencer Rate Card

• Nano-influencers: Them $ 10 - $ 100 toj ib qho
• Micro-influencers: Them $ 100 - $ 500 ib qho kev tshaj tawm
• Mid-tier influencers: Them $ 500– $ 5,000 ib tsab ntawv
• Macro-influencers: Them $ 5,000 - $ 10,000 rau ib qho
• Mega-influencers: Them $ 10,000+ ib qho kev tshaj tawm
• Celebrities: Sib txawv, tab sis $ 1+ lab nyob rau nruab nrab

TikTok Influencer Rate Card

• Nano-influencers: Them $ 5 - $ 25 toj ib qho
• Micro-influencers: Them $ 25 - $ 125 ib qho kev tshaj tawm
• Mid-tier influencers: Them $ 125– $ 1,250 ib tsab ntawv
• Macro-influencers: Them $ 1,250 - $ 2,500 rau ib qho
• Mega-influencers: Them $ 2,500+ ib qho kev tshaj tawm

YouTube Influencer Rate Card

Source: Giphy

• Nano-influencers: Them $ 20 - $ 200 rau ib qho video
• Micro-influencers: Them $200–$1,000 rau ib qho video
• Mid-tier influencers: Them $1,000–$10,000 per video
• Macro-influencers: Them $ 10,000 - $ 20,000 rau ib qho
• Mega-influencers: Them $ 20,000+ ib qho kev tshaj tawm

cov no yog cov influencer piv txwv ntawm generic posts. Yog tias koj xav tau cov yeeb yaj kiab customized, npaj them tsawg kawg ob npaug ntawm cov nqi teev hauv qab no.

Facebook Influencer Rate Card

Source: Giphy

• Nano-influencers: Them $ 25 - $ 250 toj ib qho
• Micro-influencers: Them $ 250 - $ 1,250 ib qho kev tshaj tawm
• Mid-tier influencers: Them $ 1,250– $ 12,500 ib tsab ntawv
• Macro-influencers: Them $ 12,500 - $ 25,000 rau ib qho
• Mega-influencers: Them $ 25,000+ ib qho kev tshaj tawm

Twitter (X) Influencer Rate Card

Tau qhov twg los: Freenpua

• Nano-influencers: Them $ 2 - $ 20 toj ib qho
• Micro-influencers: Them $ 20 - $ 100 ib qho kev tshaj tawm
• Mid-tier influencers: Them $ 100– $ 1,000 ib tsab ntawv
• Macro-influencers: Them $ 1,000 - $ 2,000 rau ib qho
• Mega-influencers: Them $ 2,000+ ib qho kev tshaj tawm

Tshaj Tus lej: Nrhiav Txoj Cai Influencer rau Koj Hom

Ib qho ntawm cov tuam txhab ua yuam kev saum toj kawg nkaus yog xaiv qhov tsis ncaj ncees lawm influencer los sawv cev rau lawv cov hom.

Piv txwv li, koj tuaj yeem xaiv tus influencer vim tias lawv xav tau ntau thiab koj muaj peev nyiaj kom phim lawv daim npav nqi. Txawm li cas los xij, lawv yuav tsis paub dab tsi txog koj hom, kev lag luam, lossis cov khoom lag luam.

Piv txwv li, xaiv lub npe zoo nkauj los sawv cev rau lub tsheb yuav tsis xa ROI koj lub tuam txhab xav tau.   

Nrhiav qhov zoo tshaj influencer rau koj lub tuam txhab yuav tsum ntsuas qhov koj tuaj yeem them thiab lawv cov nqi influencer. 

Yog tias koj tsis paub tias koj tuaj yeem them nyiaj ntau npaum li cas, nws yuav nyuaj dua los txiav txim siab seb tus neeg cuam tshuam koj xav tau puas haum rau hauv koj cov peev nyiaj rau lub sijhawm koj xav tau.

Thaum tsim koj cov peev nyiaj, nco ntsoov koj lub hom phiaj kev lag luam kev lag luam, nrog rau seb koj puas yuav ntiav cov cuab yeej kev lag luam lossis kev lag luam influencer agency.

Influencer Marketing Agency

Cov koom haum ua lag luam sib txawv muaj nyob rau txuas cov influencers nrog cov tuam txhab uas xav ntiav lawv, tab sis lawv cov kev pabcuam tsis xaus rau ntawd. Cov koom haum no yuav pab cov lag luam hauv kev tsim cov kev lag luam muaj txiaj ntsig zoo, siv cov tswv yim ntawd, thiab tswj cov kev tshaj tawm kev lag luam. 

Vim lawv ua hauj lwm zoo nrog cov influencers, lawv muaj peev xwm tuav tau tus nqi influencer. Lawv kuj tuaj yeem pab cov neeg siv khoom nrhiav tus neeg muaj txiaj ntsig zoo thaum nyob hauv lawv cov peev nyiaj.

Yog li ntawd, koj lub lag luam tuaj yeem xav txog ntiav xws li ib qho agency los ua haujlwm ceg thiab ua tus liaison ntawm koj thiab cov influencers koj lub tuam txhab ntiav. Txawm li cas los xij, nws ua rau kev txiav txim siab ua ib qhov project thiab tshuaj xyuas ROI xa los ntawm agency ua ntej muab lawv tso rau ntawm koj cov yob mus tas li.

Influencer Marketing Lub Hom Phiaj

Tus nqi koj yuav tsum tau peev nyiaj rau kev lag luam influencer feem ntau yog txiav txim siab los ntawm cov hom phiaj koj xav ua tiav nrog koj cov kev tshaj tawm kev lag luam thiab cov tswv yim uas koj yuav ua haujlwm kom ua tiav lawv. 

Qee lub hom phiaj muaj xws li txhim kho cov khoom lag luam nthuav tawm, ua kom muaj kev sib raug zoo, thiab txhawb kev muag khoom. Thaum koj tau tsim koj lub hom phiaj thiab tsim ib lub tswv yim, koj yuav zoo dua los nrhiav cov neeg muaj zog uas tuaj yeem phim koj qhov kev xav tau thaum nyob hauv koj cov peev nyiaj.

Tsom ntsoov rau Alignment

Ua ntej cov neeg muaj feem cuam tshuam nrog koj lub hom phiaj, kev lag luam, thiab cov neeg tuaj saib. Thaum cov neeg suav suav yuav zoo li ntxim nyiam, qhov tseem ceeb rau cov neeg muaj feem cuam tshuam nrog koj tus kheej lub npe, kev lag luam, thiab cov neeg tuaj saib lub hom phiaj yog qhov tseem ceeb rau kev sib tw ua tiav.

Influencers tsim cov zej zog nyob ib ncig ntawm kev nyiam sib koom. Kev koom tes nrog ib tus neeg muaj kev cuam tshuam uas nws cov neeg tuaj koom ua ke nrog koj li leverages lawv txoj kev ntseeg siab thiab kev ntseeg tau. Lawv qhov kev pom zoo muaj qhov hnyav dua, ua rau muaj kev koom tes ntau dua thiab muaj peev xwm hloov pauv.

Influencers nrog lub niche cov neeg tuaj saib raws li koj lub hom phiaj kev lag luam muaj feem ntau yuav ua rau muaj kev txaus siab tiag tiag thiab kev koom tes. Lawv cov ntsiab lus resonates nrog lub zej zog twb tau txais rau koj lub hom phiaj cov lus. Piv txwv li, lub khw muag khaub ncaws ruaj khov koom tes nrog kev paub txog kev ua yeeb yam zoo nkauj yuav ncav cuag cov neeg tuaj saib muaj feem cuam tshuam.

Xav txog Micro-Influencers

Kev tshawb fawb tsis tu ncua qhia tias micro-influencers feem ntau tsim kom muaj kev koom tes ntau dua (nyiam, saib, shares) piv rau mega-influencers. Lawv cov zej zog me me, koom nrog ntau dua txhawb kev sib sib zog nqus, ua rau muaj txiaj ntsig zoo dua.

Micro-influencers feem ntau them tsawg dua lawv cov macro-influencer counterparts. Qhov no tso cai rau koj kom ncav cuag koj cov peev nyiaj lag luam ntxiv thiab muaj peev xwm koom tes nrog ntau tus micro-influencers, ncav cuag cov neeg tuaj saib dav dua hauv koj lub niche.

Lawv feem ntau tshwj xeeb hauv cov niches tshwj xeeb. Kev koom tes nrog micro-influencer uas ua rau koj cov neeg tuaj saib lub hom phiaj tso cai rau txoj hauv kev ntau dua thiab muaj peev xwm hloov pauv tau ntau dua.

Cov tswv yim nyiaj txiag-phooj ywg: Ua kom muaj txiaj ntsig Influencer Kev Lag Luam Tus Nqi

Muaj ntau lub koom haum influencer kev lag luam muaj los pab koj nrhiav cov influencers rau koj lub tuam txhab. Piv txwv li, muaj ntau ntau free influencer kev lag luam cov cuab yeej muaj los pab cov tuam txhab nrhiav kev cuam tshuam raws li kev tshawb nrhiav tsis tau.

Kuj tseem muaj ntau lub platforms uas koj tuaj yeem siv los txuas nrog cov neeg muaj kev cuam tshuam, tab sis qhov twg yog qhov zoo rau koj? Nov yog ob peb yam uas yuav tsum tau xav txog thaum xaiv ib qho influencer marketing platform:

• Lub Hom Phiaj - Koj tab tom nrhiav dab tsi kom ua tiav nrog koj qhov kev tshaj tawm kev lag luam? Yog tias koj tab tom nrhiav los tsim kom muaj kev paub txog hom lag luam, koj yuav xav xaiv lub platform nrog kev ncav cuag loj. Yog tias koj tab tom nrhiav tsav kev muag khoom, koj yuav xav xaiv lub platform nrog lub zog muaj txiaj ntsig network thiab cov cuab yeej los pab koj taug qab kev hloov pauv.
• Nyiaj txiag - Koj puas kam siv ntau npaum li cas ntawm koj qhov kev tshaj tawm kev lag luam? Qee lub platform them tus nqi txhua hli, thaum lwm tus siv feem pua ​​​​ntawm koj cov peev nyiaj.
• Cov neeg tuaj saib - Leej twg yog koj lub hom phiaj cov neeg tuaj saib? Xyuas kom tseeb tias lub platform koj xaiv muaj ib qho kev cuam tshuam network uas ncav cuag koj cov neeg tuaj saib. Cov neeg tuaj saib tsis zoo tuaj yeem ua rau cov peev nyiaj siv tsis zoo. 
• Nqe Lus Qhia: Qhia meej meej txog tus nqi uas koj muab rau cov neeg muaj kev cuam tshuam tshaj li kev them nyiaj xwb. Qhov no tuaj yeem yog cov qauv khoom lag luam, kev nkag mus rau thaum ntxov, lossis kev koom tes ntawm cov khoom lag luam, nyiam cov neeg koom tes uas ntseeg koj lub hom phiaj.
• Cov ntsiab lus Repurposing: Txhawb cov neeg muaj feem cuam tshuam los tsim cov ntsiab lus hauv cov qauv uas koj tuaj yeem rov ua dua thoob plaws ntau lub platform (xws li, cov ntawv tshaj tawm los ntawm Instagram cov ntawv sau). Qhov no ua rau kom ncav cuag yam tsis muaj cov ntsiab lus ntxiv tsim nqi.
• Kev sib koom tes ntev: Tsim kev sib raug zoo mus sij hawm ntev nrog cov influencers txhawb kev ntseeg siab thiab tso cai rau kev sib sib zog nqus hom lag luam hauv lawv cov ntsiab lus. Kev sib tham qis dua rau kev sib koom tes ruaj khov uas xa cov lus sib xws.
• Kev Sib Tham Sib Tham: Tshawb nrhiav kev muab free cov khoom lossis cov kev pabcuam hauv kev sib pauv rau kev txhawb nqa. Qhov no tuaj yeem muaj txiaj ntsig zoo, tshwj xeeb tshaj yog rau cov lag luam me lossis cov lag luam pib xav kom tau txais kev cuam tshuam.

Piv txwv li, ib qho nrov influencer kev lag luam platform yog BuzzSumo. BuzzSumo tso cai rau koj los nrhiav cov neeg muaj kev cuam tshuam hauv koj txoj kev lag luam, taug qab lawv cov haujlwm, thiab pom tias lawv txuas nrog lwm tus muaj kev cuam tshuam li cas. Qhov no tuaj yeem pab tau hauv kev txheeb xyuas cov players tseem ceeb hauv koj thaj chaw thiab nkag siab tias yuav ua li cas thiaj li ncav cuag lawv zoo tshaj.

Lwm qhov nrov influencer kev lag luam platform yog IZEA (ua ntej hu ua TapInfluence). 

IZEA yog ib qho kev lag luam influencer uas tsom mus rau kev sib txuas cov npe nrog influencers uas tsim cov ntsiab lus zoo. Lawv kuj muab ntau yam cuab yeej los pab koj ntsuas qhov ua tiav ntawm koj cov phiaj xwm.

Txawm koj xaiv lub platform twg, nws yog ib qho tseem ceeb uas yuav tau ua koj cov kev tshawb fawb thiab xaiv ib qho uas haum rau koj.

Wrapping Rau Nws

Ib qho txiaj ntsig influencer kev lag luam zoo tsis tas yuav kim. Koj tuaj yeem txheeb xyuas cov neeg muaj feem cuam tshuam hauv koj cov peev nyiaj thiab siv lawv cov txuj ci kom ua tau raws li koj cov hom phiaj kev lag luam. Nws yog ib qho tseem ceeb kom nkag siab txog yuav ua li cas txiav txim siab tus nqi cuam tshuam thiab muab cov nqi them tsim nyog rau lawv cov kev pabcuam.

Siv tus qauv micro influencer tus nqi daim npav kom tau txais kev kwv yees dav dav ntawm ntau npaum li cas koj yuav tsum them tus muaj feem cuam tshuam rau lawv cov kev pabcuam. Tom qab ntawd, xav txog lwm yam thiab ntxiv cov khoom ntxiv kom tuaj txog ntawm tus nqi kawg.

Ib qho kev tawm tswv yim yog hloov pauv nrog tus nqi influencer thaum sib tham tus nqi. Tsis txhob cog lus rau ib qho nyiaj; Hloov chaw, muab qee qhov chaw wiggle.

Raws li koj lub hom phiaj nthuav dav yav tom ntej, kev sib txuas lus thiab kev tswj hwm nrog cov neeg muaj kev cuam tshuam tuaj yeem dhau los ua qhov nyuaj heev.

Yog tias koj xav tau kev txhawb nqa ntsig txog kev tshaj tawm kev lag luam, sau npe rau Predis.ai, thiab peb yuav pab ua kom koj cov kev tshaj tawm kev lag luam muaj kev vam meej. Nco ntsoov ua raws li peb cov blog kom paub ntau ntxiv cov lus qhia thiab cov tswv yim yuav ua li cas los tsim kom muaj kev lag luam muaj txiaj ntsig zoo thiab ua kom koj txoj kev lag luam loj hlob. 

lwm yam khoom

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