Banner tshaj tawm yog ib txoj hauv kev zoo tshaj plaws ntawm kev lag luam digital los koom nrog cov neeg tuaj saib ntawm lub xaib. Cov tsos ntawm lub hom yog showcased los ntawm xws li advertisement qhov chaw nyob rau hauv sib txawv platforms thiab cov websites, txhim khu nws visibility nyob rau hauv lub qhov muag ntawm cov neeg siv khoom nrog txhim khu kev qha rau kev hloov dua siab tshiab. Piv txwv li, Google Display Network ncav cuag 90% ntawm cov neeg siv internet thoob ntiaj teb, showcasing lub peev xwm loj ntawm banner tshaj tawm.
Phau ntawv qhia no yuav coj koj los ntawm cov kev coj ua zoo tshaj plaws rau kev tso banner tshaj tawm kom siv tau ntau tshaj plaws. Los ntawm kev ua tau zoo hauv kev tsim mus rau kev tso tawm tswv yim, koj yuav pom txhua yam ntawm no. Nws ua kom ntseeg tau tias koj cov phiaj xwm raug xa tawm thiab tau txais txiaj ntsig zoo.
Nkag siab Banner Ads
Banner tshaj tawm yog cov duab nraaj uas tshwm sim ntawm nplooj ntawv web. Feem ntau, lawv cov qauv tsim yog txuas rau tsav cov neeg siv lossis kev muag khoom. Lawv feem ntau muaj xws li static dluab, animated graphics, thiab sib tham sib xov xwm. Cov hom ntawv tshaj tawm muaj xws li cov thawj coj (728 × 90), cov duab plaub nruab nrab (300 × 250), thiab skyscraper (160 × 600).
Thawj banner tshaj tawm tau luam tawm xyoo 1994 ntawm Wired magazine lub vev xaib, hotwired.com, ua rau nws pib ntawm thawj digital advertising era. Ad muaj ib 44% nyem-los ntawm tus nqi piv rau tam sim no 0.46% kev lag luam nruab nrab. Ntawm chav kawm, nyob rau hauv tag nrho cov xyoo no, ib co evolution tau tshwm sim nrog kev loj hlob ntawm technology nyob rau hauv cov nqe lus ntawm advanced hom phiaj thiab retargeting ntawm banner ad.
Xav txog kev siv cov cuab yeej xws li Predis.ai's Banner Maker tsim kom zoo nkauj Banner tshaj tawm effortlessly thiab txhim kho koj clicks thiab hloov dua siab tshiab.
Cov kev coj ua zoo tshaj plaws rau kev tsim cov ntawv tshaj tawm Banner zoo
Banner ad designs yog tsim los kos tus neeg saib xyuas thiab ua rau lawv nyiam dua. Nov yog qee qhov kev tsim qauv zoo tshaj plaws los xav txog:
- Nrig txog Kev Tsim: Siv cov xim sib txawv los qhia koj cov lus kom meej thiab tsim cov duab ntse, siab daws teeb meem rau kev saib zoo. Ib txwm siv cov fonts nyeem tau uas cov lus pops los ntawm keeb kwm yav dhau. Piv txwv li, Spotify banner ad rau Spotify Premium showcases zoo pom kev tsim los ntawm ib tug yooj yim ob-tone xim tswvyim thiab ib tug tseem ceeb ntsuab nkaus khawm. Qhov tseeb thiab tsis-cluttered layout hais txog cov ad cov lus, uas ua rau nws visually txaus siab thiab yooj yim to taub.
- Hu rau Tes Haujlwm (CTA): Xyuas kom meej tias koj qhov kev hu mus ua haujlwm muaj cov ntawv ua tau zoo xws li "Yuav Tam Sim No" lossis "Kawm Ntxiv." Ua lub CTA khawm ib qho ntawm thawj qhov pom, thiab nws yog qhov zoo tshaj plaws los muab tso rau saum lub tais kom tus qhua tuaj yeem pom nws thiab nyem rau ntawm nws. Ib qho piv txwv zoo yog Mailchimp. Lawv CTAs tau nthuav tawm pom tau zoo thiab sib txuas lus zoo rau lawv cov lus pom zoo, uas ua rau nce kev nyem-los ntawm tus nqi.
- Consistent Branding: Cov chaw tshaj tawm yuav tsum txhawb nqa tag nrho cov npe ntawm koj cov khoom thiab kev lag luam rau kev ntseeg siab thiab kev lees paub. Lo rau ntawm cov thawj coj, cov duab plaub nruab nrab, thiab qhov loj ntawm skyscraper. Cov no feem ntau sib xws thiab tau txais dav thoob plaws hauv lub network tseem ceeb. Piv txwv li, LinkedIn cov ntawv tshaj tawm banner tau tsim tshwj xeeb rau cov neeg tuaj saib, tsis tu ncua siv lub platform cov khoom lag luam. Lawv suav nrog cov lus sib txuas nrog LinkedIn tus kws tshaj lij kev sib tham hauv lub vev xaib.
- Ad Luam: Ua kom luv luv tab sis lub zog ntim nrog cov txiaj ntsig thiab cov ntsiab lus muag tshwj xeeb, hais qee qhov tshwj xeeb ntawm cov khoom siv tshiab lossis nws cov qauv tshiab. Piv txwv li, Klarna cov lus tshaj tawm hauv fintech sector yog qhov tseem ceeb rau lawv cov ntawv luam yooj yim thiab lom zem. Lawv cov banner ad featured playful homage rau Swedish stereotypes nrog tsuas yog ob peb lo lus, zoo ntes mloog thiab xa lawv cov lus succinctly.
Txhim kho koj tus qauv banner ad tsim nrog Predis.ai Blog banner txiag! Koj tuaj yeem hloov cov qauv, cov duab kos, thiab xim palettes nrog kev siv zog tsawg thiab ntxiv cov ntsiab lus tshiab, logos, thiab cov duab kev cai.
Cov kev coj ua zoo tshaj plaws rau kev xaiv qhov chaw zoo rau koj qhov Banner Ads
Thaum txiav txim siab qhov twg los tso banner tshaj tawm, xav txog ob hom ntawv tshaj tawm thiab lub platform kom pom kev pom thiab kev koom tes. Nov yog cov kev coj ua zoo tshaj plaws rau kev xaiv qhov chaw tso cai rau koj qhov kev tshaj tawm kom pom cov txiaj ntsig zoo.
1. Ad Networks thiab Platforms
Thaum koj npaj koj cov ntawv tshaj tawm banner, xaiv txoj kev tshaj tawm thiab cov platforms yuav ua kom koj cov lus tshaj tawm mus txog cov neeg tuaj saib. Nov yog cov ntsiab lus ceev ntawm qee qhov kev xaiv nrov tshaj plaws:
A. Google Display Network (GDN)
Nws muaj ntau hom kev xaiv hom phiaj, suav nrog cov hom phiaj ntawm cov ntsiab lus, kev tso npe nkag, thiab rov ua lag luam. Piv txwv li, nyob rau hauv Netherlands, L'Oréal optimized nws cov tswv yim tshaj tawm los ntawm kev hloov chaw 10% ntawm TV pob nyiaj siv rau GDN.
Qhov kev hloov pauv tswv yim no ua rau CPM 20 npaug qis dua li ntawm TV tshaj tawm thiab nce ROI nce mus txog 32%, raws li Xav nrog Google.
B. Social Media Platforms
- Facebook thiab Instagram: Lub hom phiaj yog ua raws li cov pej xeem, nyiam, thiab kev coj cwj pwm. Facebook lub ad system tso cai rau cov ncauj lus kom ntxaws segmentation, uas tuaj yeem ua tau zoo rau kev tshaj tawm tus kheej.
- LinkedIn: Zoo tagnrho rau B2B kev lag luam, muab tias koj tuaj yeem tsom cov kws tshaj lij los ntawm txoj haujlwm, kev lag luam, thiab tuam txhab loj. Nws ua pov thawj tshwj xeeb tshaj yog siv tau thaum txhawb cov khoom lossis kev pabcuam rau pawg neeg tshaj lij.
- X (yav tas los Twitter): Kev tshaj tawm platform ntawm X yog qhov zoo rau kev koom tes hauv lub sijhawm tiag tiag, vim nws pab cov neeg siv lub hom phiaj raws li kev txaus siab ntawm lub sijhawm tiag tiag thiab cov ncauj lus nyiam.
Txhim kho koj qhov chaw ua haujlwm nrog Predis.aiLub LinkedIn Banner Maker-tsim qhov muag-ntes banners effortlessly.
C. Niche Ad Networks
- Pinterest: Nws yog lub koob npe nrov rau nws cov neeg siv khoom siab xav. Cov khoom lag luam feem ntau hauv kev ua neej nyob, tsev kho kom zoo nkauj, thiab zam ua tau zoo yog tshaj tawm ntawm Pinterest. Qhov no yog vim tias cov neeg siv feem ntau tuaj rau Pinterest los nrhiav ib yam dab tsi tshiab lossis mus yuav khoom tshiab.
- Reddit: Nws muaj lub sijhawm tshwj xeeb los tsom rau cov zej zog tshwj xeeb nrog kev koom tes siab. Reddit yog qhov zoo tshaj plaws rau cov hom lag luam uas tuaj yeem haum rau hauv kev sib tham thiab cov rooj sab laj.
2. Hom Phiaj Yuav Tsum
Paub koj cov neeg tuaj saib yog qhov tseem ceeb ntawm kev xaiv lub platform zoo rau koj cov ntawv tshaj tawm banner. Nov yog qee cov kauj ruam los xyuas kom meej tias koj mus cuag cov neeg zoo:
- Tshawb Fawb: Ua tib zoo tshawb fawb kom paub cov pej xeem, nyiam, thiab kev coj cwj pwm ntawm koj cov neeg tuaj saib hauv online. Koj tuaj yeem siv qhov chaw xws li Google Analytics lossis Facebook Insights.
- Segmenting Koj cov neeg tuaj saib: Seg koj cov neeg tuaj saib raws li ntau yam xws li hnub nyoog, poj niam txiv neej, qhov chaw, thiab lwm yam. Qhov no tso cai rau lub hom phiaj meej dua.
- Tailoring Koj Cov Lus: Kho koj cov lus tshaj tawm kom rov zoo nrog cov neeg tuaj saib sib txawv. Thaum cov kev tshaj tawm yog tus kheej, lawv yuav ua rau muaj kev thov kom muaj zog thiab txhawb kom ntau tus neeg los ua cov neeg siv khoom.
3. Lub Vev Xaib Tseem Ceeb
Tso cov ntawv tshaj tawm hauv cov vev xaib cuam tshuam yog qhov tseem ceeb rau kev ua kom muaj kev cuam tshuam loj tshaj plaws. Nov yog qee cov lus qhia los xyuas kom meej tias koj qhov kev tshaj tawm tau muab tso rau qhov twg lawv yuav ua tau zoo tshaj plaws:
- Cov ntsiab lus tseem ceeb: Raws li kev tshaj tawm cuam tshuam feem ntau yuav nyiam cov clicks thiab kev hloov pauv, tso koj cov ntawv tshaj tawm hauv cov vev xaib uas ua raws li koj cov khoom lossis kev pabcuam.
Piv txwv li, Nike nquag tso tshaj tawm ntawm cov kis las thiab kev tawm dag zog lub vev xaib xws li ESPN. Qhov kev tso tawm tswv yim no ua kom ntseeg tau tias Nike cov lus tshaj tawm rau cov khaub ncaws kis las thiab khau tau pom los ntawm cov neeg nyiam kev ua kis las uas tuaj yeem muaj peev xwm nyiam lawv cov khoom.
- High-Traffic Websites: Pib los ntawm kev txheeb xyuas cov vev xaib uas muaj tsheb khiav mus los kom ntseeg tau tias koj cov ntawv tshaj tawm raug saib nrog ntau dua qhov yuav tshwm sim. Tsis tas li ntawd, xyuas kom meej tias lub vev xaib tshaj tawm cuam tshuam rau koj cov neeg tuaj saib.
Ib qho kev tshaj tawm no yog los ntawm New York Times, uas yuav tsum tau ua haujlwm nrog Google hauv kev tshaj tawm ntawm Pixel Smartphones. Ntawm ob qhov kev suav no, Google tau pom tias tau siv qhov muaj peev xwm ncav cuag thiab cuam tshuam uas New York Times muaj rau nws cov neeg tuaj saib kom muaj kev sib tham sib tham thiab kev tshaj tawm tsis txaus ntseeg uas tig mus ncig qhov uas tib neeg tuaj yeem ua nrog lub koob yees duab ntawm Google Pixel xov tooj.
- Kev zam qhov chaw tsis cuam tshuam: Tsis txhob qhia koj qhov kev tshaj tawm ntawm cov vev xaib uas tsis cuam tshuam rau lub hom phiaj nyiam ntawm koj cov neeg tuaj saib. Qhov chaw tsis cuam tshuam raug nqi ntau dua thiab feem ntau ua rau muaj kev koom tes tsawg dua.
Piv txwv li, hom khoom kim heev zoo li Versace yuav tsis tau txais qhov chaw tshaj tawm ntawm cov nqi luv nqi lossis cov khw muag khoom hauv lub vev xaib; Nws yog qhov zoo tshaj plaws los tshaj tawm lawv ntawm cov chaw ua neej nyob zoo nkauj thiab cov blogs siab tshaj plaws uas lawv cov neeg tuaj saib yuav nyeem.
4. Tsis txhob muaj kev cuam tshuam ntau
Thaum tso cov ntawv tshaj tawm banner, koj yuav tsum zam qhov tsis zoo uas yog qhov tseem ceeb los xyuas kom meej tias koj cov phiaj xwm ua tau zoo thiab koom nrog.
- Overcrowded Designs: Cia koj banner ad tsim yooj yim thiab tsom. Kev tshaj tawm koj cov ntawv tshaj tawm nrog cov ntawv lossis cov duab yuav ua rau tus neeg saib, txo qhov kev vam meej. Kev tshaj tawm tsim minimalistic tuaj yeem tau txais kev nyem ntau dua li cov qauv tsim. Tsom ntsoov rau cov lus pom meej, pom qhov pom tau zoo, thiab hu rau kev ua haujlwm.
- Qhov chaw tsis cuam tshuam: Txhua qhov chaw tshaj tawm yuav tsum tau ua nyob rau hauv cov vev xaib cuam tshuam kom muaj txiaj ntsig zoo li sai tau. Kev tshaj tawm tso rau hauv cov vev xaib tsis cuam tshuam zoo li nyiam cov neeg tuaj saib tsis ncaj ncees lawm, yog li nkim kev tshaj tawm.
Kev tshawb fawb qhia tias cov ntsiab lus cuam tshuam txog kev tshaj tawm muaj txiaj ntsig zoo dua nrog 43% ntau dua neural kev koom tes thiab nco qab, uas yog 2.2 npaug zoo dua.
Case Study: Nike's "Dream Crazy" Campaign
Nike 'Dream Crazy' phiaj los nqis tes yog ib qho piv txwv zoo ntawm yuav ua li cas muab tso rau banner tshaj tawm tuaj yeem nthuav tawm cov lus tshaj tawm. Nws nthuav tawm Colin Kaepernick nrog cov kab lus "Ntseeg hauv ib yam dab tsi. Txawm hais tias nws txhais tau tias kev txi txhua yam. " Qhov no tuaj yeem raug coj los ua tus piv txwv tseem ceeb ntawm yuav ua li cas khov thiab cuam tshuam rau lub phiaj xwm kev tshaj tawm banner tuaj yeem ua raws li cov lus muaj zog.
Lub Tswv Yim: Cov banners tau muab tso rau hauv cov kis las thiab kev ua neej nyob hauv lub vev xaib kom cov neeg tuaj saib twb tau txheeb xyuas cov kab lis kev cai ntawm kev ua kis las zoo li yuav tau txais cov lus ntawm kev mob siab rau thiab ambition. Tau kawg, nrog rau qhov kev tawm tsam nyuaj no, kev sib tw tau thawb nws mus rau qhov pom tshiab thiab theem ntawm kev koom tes dhau ntawm nws qhov chaw zoo li qub los ntawm kev sib tham hauv kev sib tham.
Tus tua: Cov ntawv tshaj tawm banner nthuav tawm cov duab dub thiab dawb ze ntawm Kaepernick lub ntsej muag, uas yog ob qho tib si pom thiab ua rau lub siab xav. Qhov kev yooj yim hauv kev tsim no ua rau nws yooj yim hloov tau thoob plaws ntau lub vev xaib online, uas ua rau pom kev pom zoo thiab paub tam sim.
Cov txiaj ntsig thiab kev cuam tshuam: Tom qab kev tshaj tawm lawv cov phiaj xwm tshiab, Nike tau ntsib kev txhim kho ntau yam thoob plaws ntau qhov kev lag luam tseem ceeb. Tus nqi lag luam tau nce los ntawm $ 6 nphom, txhim kho Nike txoj haujlwm ua lag luam tau zoo. TIME tau tshaj tawm qhov tseem ceeb 31% sawv hauv Nike qhov kev muag khoom hauv online tom qab kev sib tw, qhia txog qhov ncaj qha cuam tshuam ntawm kev tshaj tawm rau cov neeg siv khoom tus cwj pwm.
Lub tswv yim txhawm rau txhim kho Banner Ad Kev Koom Tes
Txhawm rau ua kom muaj txiaj ntsig zoo ntawm koj cov ntawv tshaj tawm banner, tsom mus rau kev koom tes. Nov yog qee cov lus qhia los pab txhim kho kev koom tes nrog koj cov ntawv tshaj tawm banner:
Tswv yim 1: Siv cov ntsiab lus sib tham sib
Ntxiv cov ntsiab lus sib tham sib xws li cov animations, sliders, lossis cov yeeb yaj kiab tuaj yeem ntes cov xim thiab ua kom muaj kev koom tes. Piv txwv li, ib txoj kev tshawb fawb los ntawm Magna pom tias kev sib tham sib tshaj tawm pom a 47% kev koom tes ntau dua piv rau static ads.
Tswv yim 2: Muab cov Visuals Muaj Zog
High-quality, eye-catching visuals yuav ua rau kom muaj kev koom tes. Airbnb, piv txwv li, siv cov duab zoo nkauj ntawm cov khoom hauv lawv cov kev tshaj tawm kom ua tiav kev tshaj tawm zoo.
Tswv yim 3: Personalize Your Ads
Qee txoj hauv kev, tej zaum koj yuav xav siv cov ntsiab lus dynamic los kho koj qhov kev tshaj tawm raws li tus neeg siv tus cwj pwm, xws li hauv kev tshaj tawm retargeting. Raws li Social Media Niaj hnub no, retargeting tuaj yeem txhim kho kev tshaj tawm txog li 400%.
Tswv yim 4: Optimize rau Mobile Phones
Tom qab tag nrho, tshaj 58% ntawm lub ntiaj teb lub vev xaib tsheb los ntawm cov khoom siv mobile, yog li koj cov ntawv tshaj tawm yuav tsum tau ua kom zoo rau mobile. Tus qauv tsim teb, nyob rau hauv cov nyees khawm yooj yim rau kais, yuav ua rau kom muaj kev paub zoo tag nrho cov neeg siv thiab nce tus lej ntawm clicks.
Tswv yim 5: Siv A/B Testing
Khaws sim cov ntawv sib txawv ntawm koj qhov kev tshaj tawm tawm tsam ib leeg kom pom tias feem ntau cuam tshuam nrog koj cov neeg tuaj saib. Siv A / B xeem ntawm ib hom kev muaj tswv yim, kuaj cov ntsiab lus xws li cov duab, kab ntawv xov xwm, thiab CTAs rau kev ua tau zoo dua.
Tsim stunning banners effortlessly siv Predis.aiLub AI Banner Maker- Txhim kho koj qhov kev tshaj tawm thiab kev hloov pauv.
xaus
Hauv qhov blog no, peb tau tham txog qee qhov kev coj ua zoo tshaj plaws los siv rau qhov chaw tshaj tawm banner zoo: kev tso tawm tswv yim tawm tswv yim, tsom rau cov neeg tuaj saib zoo, thiab kev ua kom zoo ntxiv rau kev sib koom tes zoo dua. Cov kev coj ua no ua kom ntseeg tau tias kev ua tau zoo hauv koj cov phiaj xwm banner ad tau nce mus rau qib uas paub tseeb tias yuav nyiam kev koom tes thiab kev txaus siab rau lwm qib.
Siv cov tswv yim no hauv koj qhov kev sib tw, thiab nws yuav xaus nrog cov txiaj ntsig zoo thiab ROI siab ntawm kev tshaj tawm. Txhawm rau txuas ntxiv automate cov txheej txheem nrog kev soj ntsuam siab thiab kev ua kom zoo rau cov phiaj xwm zoo, xav txog kev xaiv Predis.ai.
Boost koj google ad kev koom tes nrog Predis.AI! Siv Google Ads Maker los tsim kev sib tham sib, tus kheej, thiab ua kom zoo tshaj tawm.
Zwm npe hnub no rau a free kev sim.
