TikTok tau hloov pauv kev lag luam digital nrog nws lub zog, pom kev sib koom ua ke uas nyiam ntau lab tus neeg thoob ntiaj teb. Nkag siab txog qhov TikTok ad qhov loj me thiab siv cov kev coj ua zoo tshaj plaws yog qhov tseem ceeb rau cov neeg lag luam uas xav nkag mus rau lub network vibrant no.
Phau ntawv no yuav tshawb nrhiav qhov tseem ceeb TikTok ad sizes thiab cov kev coj ua zoo tshaj plaws los ua kom koj qhov kev sib tw ua tau zoo.
Txheej txheem cej luam ntawm TikTok Ad hom thiab lawv qhov ntau thiab tsawg
| Ad Hom | nam piv | Cov ntaub ntawv loj tshaj plaws | tawm tswv yim |
| Hauv-Feed | 16:9, 9:16, lossis square 1: 1 | <500 MB | MP4, MOV, MPEG, 3GP, thiab AVI |
| TopView | 16:9, 9:16, lossis square 1: 1 | ≤ 500 MB | MP4, MOV, MPEG, 3GP, thiab AVI |
| Hom Tshuaj Meej | 9:16 | hauv 500 MB | MP4, MOV, MPEG, 3GP, thiab AVI |
| Branded Hashtag Cov Khoom Sib Tw | 9:16 ua | Txog li 500 MB | MOV thiab MP4 |
TikTok muaj cov dynamic array ntawm ad tawm tswv yim los mus ntes cov xim ntawm nws ntau haiv neeg, ceev-scrolling neeg tuaj saib. Txhua hom kev tshaj tawm muaj qhov tshwj xeeb thiab qhov yuav tsum tau ua uas cov neeg lag luam yuav tsum nkag siab txog kev ua haujlwm zoo.
Ntawm no yog saib cov ncauj lus kom ntxaws ntawm TikTok ad hom ntawv thiab lawv qhov tshwj xeeb tshaj tawm.
1. Hauv-Feed Ads
Cov kev tshaj tawm no tshwm sim ntawm cov neeg siv yeeb yaj kiab raws li ib qho scrolls los ntawm nplooj ntawv "Rau Koj". Lawv tuaj yeem tsav nyem rau cov vev xaib lossis apps lossis txhawb kev sib cuam tshuam hauv TikTok. Nws muaj txiaj ntsig zoo rau cov hom phiaj teb ncaj qha vim lawv qhov chaw nyob.
Dimensions thiab Requirements:
- nam piv16:9, 9:16 lossis square 1: 1
- kev daws teeb meemDaws teeb meem: 1080 × 1920 pixels
- Cov ntaub ntawv loj tshaj plaws: <500 MB
- tawm tswv yim: MP4, MOV, MPEG, 3GP, thiab AVI
2. TopView Ads
TopView tshaj tawm yog qhov pom thawj zaug uas tus neeg siv ntsib thaum qhib TikTok, muab qhov chaw tseem ceeb rau qhov pom tau siab tshaj plaws. Nws tau paub txog kev ua tiav cov neeg siv kev koom tes siab thiab saib cov nqi.
Dimensions thiab Requirements:
- Video ntev: 60 vib nas this (9-15s yog qhov zoo tshaj plaws)
- nam piv16:9, 9:16 lossis square 1: 1
- Yees duab: ≥ 960 x 540px, ≥40 x 960px lossis ≥640 x 640px
- Cov ntaub ntawv loj: ≤ 500 MB
- Hom ntaub ntawv: MP4, MOV, MPEG, 3GP, thiab AVI
3. Brand Takeover Ads
Brand Takeover tshaj tawm tshwm sim tam sim ntawd thaum TikTok qhib, ua kom pom tag nrho ua ntej hloov mus rau hauv-Pib tshaj tawm. Cov hom ntawv no yog qhov zoo tagnrho rau kev ceev ceev cov neeg siv kev mloog thiab tsim kom muaj kev paub txog hom lag luam.
Dimensions thiab Requirements:
- Video duration: 3-5 vib nas this.
- Nam piv: 9:16
- Hom ntaub ntawv: MP4, MOV, MPEG, 3GP, thiab AVI
- Cov lus piav qhia: Tsis txaus siab rau Brand Takeover ad hom.
- Cov ntaub ntawv loj: hauv 500 MB.
4. Branded Hashtag Challenges
Branded Hashtag Kev Sib Tw yog cov kev sib tham sib tshaj tawm uas caw cov neeg siv los tsim cov ntsiab lus nyob ib puag ncig tus txhawb nqa hashtag. Hom ntawv no txhawb nqa qhov kis kab mob ntawm TikTok los ntawm kev txhawb nqa kev koom tes thoob plaws, uas tuaj yeem ua kom muaj kev sib koom ua lag luam thiab ncav cuag.
Dimensions thiab Requirements:
- Video duration: Ntau tshaj 60 vib nas this
- Nam piv: 9:16 ua
- Hom ntaub ntawv: MOV thiab MP4
- Cov ntaub ntawv loj: Txog li 500 MB
- Lub suab: Qhov no yuav cia li ua si thaum cov neeg tsim TikTok nyem rau ntawm "Sau qhov hashtag" thiab tsim cov yeeb yaj kiab. Txawm li cas los xij, cov neeg siv tseem tuaj yeem kaw lub suab
5. Cov tshuaj muaj txiaj ntsig
Branded Effects tso cai rau cov neeg tshaj tawm los tsim cov ntawv nplaum, AR lim, thiab cov teebmeem uas cov neeg siv tuaj yeem ntxiv rau lawv tus kheej cov yeeb yaj kiab. Hom kev tshaj tawm no txhawb kev muaj tswv yim sib cuam tshuam nrog cov khoom lag luam, txhim kho cov neeg siv kev koom tes thiab kev nqis peev ntawm tus kheej hauv cov ntsiab lus lawv tsim.
Dimensions thiab Requirements:
Txij li cov ntawv tshaj tawm no yog qhov nyuaj me ntsis los ua kom ua tiav ntau dua li hom qauv ntawm TikTok, koj yuav tsum nco ntsoov ntau qhov kev tshaj tawm kom ntseeg tau tias nws tuaj yeem ua haujlwm tau zoo. Yog li, cia saib tag nrho cov kev xav tau rau Branded Effect:
Brand exposure specs
- logo: Lub logo zaub cheeb tsam yuav tsum nyob rau hauv 150x130px thiab yuav tsum tsuas muaj ib lub logo.
- khoom: Cov khoom tso saib thaj chaw yuav tsum yog nyob rau hauv 150x130px.
- Promotion: Lub ntsiab lus phiaj xwm phiaj xwm thiab cov lus hais qhia thaj chaw yuav tsum nyob hauv 300x130px.
- Tus cev lus thiab tus IP daim duab: Qhov chaw tso saib rau cov no yuav tsum tsis pub dhau 480x270px.
Branded Effect lub npe specs
- Cov cim txwv: txog li 30 lub cim lus Askiv (10 lub cim yog qhov zoo tshaj plaws rau cov zaub) tsis muaj emojis, #, thiab cov cim tshwj xeeb.
- Koj tuaj yeem siv lub cim muab los ntawm TikTok lossis muab koj tus kheej.
- Cov duab ntawm lub icon yuav tsum ua raws li koj cov Branded Effect.
- Icon daws teeb meem: 162x162px (sib npaug rau qhov loj me), thiab lub cim yuav tsum muaj cov kab sib npaug thiab suav nrog cov npoo pob tshab
- Icon thaj chaw nyab xeeb: 144x144px nrog 20px round fab.
- Cov hom ntaub ntawv: PNG
- Cov ntaub ntawv loj: <60 kb
6. Spark Ads
Spark Ads tso cai rau cov hom lag luam los txhawb cov khoom lag luam uas twb muaj lawm los ntawm lwm tus tsim, siv cov ntsiab lus tseeb uas cuam tshuam nrog cov neeg siv. Lawv pab tswj kom muaj tseeb thaum ua kom ncav cuag thiab koom nrog, txuas cov ntsiab lus organic nrog kev tshaj tawm them nyiaj.
Dimensions thiab Requirements:
Siv cov organic post qhov qub qhov ntev thiab specs
Piv txwv li, Balenciaga leveraged TikTok's Spark Ads txhawm rau txhim kho kev paub txog hom lag luam, tshaj tawm TopView tshaj tawm nrog cov suab nrov hauv UK, Fabkis, thiab Ltalis.
Cov kev tshaj tawm tsis zoo no, ua ke nrog TikTok's Instant Page rau kev ua lag luam tsis sib haum, tau tsim ntau dua 23 lab qhov kev xav thiab qhov zoo siab 18% nruab nrab CTR, ua tiav kev koom tes zoo thiab hloov pauv tus nqi.
Tsim kev ntxim nyiam TikTok tshaj tawm uas tau txais kev mloog thiab ua haujlwm nrog Predis.ai's TikTok Ad Maker.
Cov kev coj ua zoo tshaj plaws rau TikTok Ads
TikTok lub platform tshwj xeeb muaj lub sijhawm zoo rau cov hom lag luam los koom nrog kev tsim tswv yim nrog ntau haiv neeg. Nkag siab txog cov kev coj ua zoo tshaj plaws rau TikTok ad sizes thiab cov tswv yim muaj tswv yim yog qhov tseem ceeb rau kev ua kom muaj txiaj ntsig zoo tshaj plaws. Cov hauv qab no yog txoj hauv kev los txhim kho koj cov phiaj xwm TikTok:
Ad Design thiab Creative Tips
1. Khaws cov ntsiab lus tseeb thiab koom nrog
TikTok yog optimized thaum cov ntsiab lus xav tias tiag tiag. Kev tshaj tawm uas tsom iav cov organic, raw cov ntsiab lus ntawm cov neeg siv tsim cov ntsiab lus yuav ua tau zoo dua.
Piv txwv li, elf Tshuaj pleev ib ce' #eyeslipsface phiaj los nqis tes tau hnov ntxhiab vim nws qhov tseeb vibe, ua rau ntau dua 7 billion views thiab teeb tsa cov ntaub ntawv rau kev sib tw kis kab mob tshaj plaws hauv keeb kwm TikTok.
2. Siv cov duab zoo nkauj thiab suab
Qhov tseeb ntawm qhov pom yuav tsum tsis txhob cuam tshuam, thiab cov yeeb yaj kiab yuav tsum suav nrog cov duab zoo thiab lub suab meej. Qhov no txhim kho cov neeg siv kev paub dhau los thiab ua rau lawv koom nrog.
Ib qho yeeb yaj kiab hauv kev daws teeb meem siab, nrog rau cov suab paj nruag zoo nkauj, tuaj yeem ua qhov sib txawv loj hauv kev nco qab thiab cov neeg saib txaus siab. Qhov no yog ua raws li qhov kev tshawb fawb yav dhau los uas pom 88% ntawm cov neeg siv hais suab yog ib feem tseem ceeb ntawm TikTok kev paub.
siv Predis.AI's TikTok video txiag txhawm rau kho koj cov ntsiab lus zoo kawg nkaus rau TikTok ad ntau thiab tsawg thiab txhim kho koj cov phiaj xwm.
3. Leveraging TikTok Trends and Challenges
Dhia ntawm TikTok tiam sis uas twb muaj lawm lossis tsim koj tus kheej kev sib tw muaj npe los txhawb kev koom tes loj.
Piv txwv li, Chipotle's #GuacDance kev sib tw tau txhawb cov neeg siv los qhia tawm lawv cov seev cev hauv kev ua koob tsheej ntawm National Avocado Day thiab tau txais ntau tshaj 250,000 kev xa tawm rau 430 lab video pib.
Targeting thiab Audience Engagement
1. Siv TikTok Lub Hom Phiaj Xaiv
TikTok tau txais ob peb lub hom phiaj zoo uas, thaum siv tau zoo, tuaj yeem ua rau ib tus mus cuag lawv cov neeg tuaj saib raws li pej xeem, nyiam, thiab ntau ntxiv.
Siv cov yam ntxwv no ua pov thawj tias kev tshaj tawm mus txog cov neeg siv feem ntau nyiam cov khoom lossis kev pabcuam.
2. Kev sib tham thiab sib txuas nrog koj cov neeg tuaj saib ntawm cov lus pom
Kev sib tham tsis nres thaum saib. Txhawb nqa thiab koom nrog kev sib tham nyob ib ncig ntawm koj qhov kev tshaj tawm.
Nrog kev sib cuam tshuam ntau dua los ntawm cov npe ntawm cov lus pom thiab tsim cov ntsiab lus sib tham sib tham, kev sib raug zoo nrog cov neeg tuaj saib txhim kho, yog li tsa hom kev ntseeg siab thiab kev sib raug zoo.
A/B Testing thiab Optimization
1. Qhov tseem ceeb ntawm kev ntsuam xyuas txawv ad variations
Kev xeem A / B yog qhov tseem ceeb hauv kev nkag siab txog qhov zoo tshaj plaws rau koj cov neeg tuaj saib. Ntsuam xyuas cov ntawv sib txawv ntawm koj cov lus tshaj tawm hauv cov lus pom, suab, thiab cov lus hu rau kev ua.
Qhov no tuaj yeem muab kev nkag siab zoo rau cov neeg tuaj saib qhov nyiam thiab qhov cuam tshuam ntawm kev tshaj tawm.
2. Kev soj ntsuam kev ua tau zoo thiab ua kom zoo raws li
Khaws tshuaj ntsuam seb koj qhov kev tshaj tawm TikTok ua tau zoo npaum li cas. Cov cuab yeej zoo li TikTok analytics tso cai rau kev ntsuas ntsuas xws li kev pom, kev sib koom ua ke, thiab kev nyem-los ntawm tus nqi.
Feem ntau yuam kev kom tsis txhob nyob rau hauv TikTok Ads
Nws yog ib qho tseem ceeb rau kev taug qab cov teeb meem tshwm sim thaum tsim kev tshaj tawm rau TikTok kom koj tsis txhob coj koj tus kheej mus rau hauv cov phiaj xwm tsis zoo. Nov yog qee qhov yuam kev tseem ceeb kom zam:
- Cov ntsiab lus tshaj tawm tshaj tawm: Cov neeg ntawm TikTok nyiam cov ntsiab lus tseeb thiab lom zem ntau dua li kev tshaj tawm tsis txaus ntseeg. Cov ntsiab lus tshaj tawm tshaj tawm nyiam kom tau txais kev koom tes tsawg.
- Tsis quav ntsej TikTok's Creative Guidelines: TikTok muaj cov txheej txheem muaj tswv yim tsim los xyuas kom meej tias cov ntsiab lus muaj kev nyab xeeb thiab zoo rau txhua tus neeg siv. Tsis ua raws li lawv yuav ua rau muaj kev tsis pom zoo los yog kev ncav cuag tsawg.
Case Study: Moodi's TikTok Spark Ads Campaign
Moodi yog ib hom kev noj qab haus huv hauv New Zealand uas tsom mus rau kev tsim cov kev tshawb fawb-rov qab ua haujlwm sib xyaw ua ke uas txhim kho kev pw tsaug zog, tswj kev ntxhov siab, thiab lub zog. Moodi tsom los txhawb kev hloov pauv lub vev xaib los ntawm kev koom nrog TikTok cov neeg tuaj saib coob nrog Spark Ads.
Cov kev tshaj tawm no sib txuas ua ke rau hauv 'Rau Koj' pub nrog CTA clickable rau kev ua ncaj qha lub vev xaib, txhim kho cov neeg siv khoom.
Strategy thiab Execution
Moodi tau siv lub Vev Xaib Hloov Lub Hom Phiaj, tsom mus rau 'Ntxiv rau lub laub' ua haujlwm siv qhov kev xa khoom siab tshaj plaws los siv lawv cov peev nyiaj kom zoo. Kev koom ua ke nrog TikTok rau Shopify muab kev nkag siab rau lub hom phiaj cov neeg yuav khoom zoo dua.
Lawv cov ntsiab lus lub tswv yim hais txog qhov tseeb thiab sib xws, ua kom muaj kev sib raug zoo thiab kev koom tes nrog TikTok zej zog.
Cov ntsiab lus luv luv no tau piav qhia txog Moodi txoj kev siv tswv yim ntawm TikTok Spark Ads los tsav kev hloov pauv, tuav cov ntsiab lus tseem ceeb rau kev nkag siab meej ntawm lawv cov kev lag luam digital.
tau
Cov phiaj xwm tau khiav mus rau ib hlis thaum Lub Ib Hlis 2024 thiab ua tiav cov txiaj ntsig zoo-
- Tshaj 7.1 lab impressions
- Ua tiav ntau dua 192,000 video views nrog tag nrho cov neeg saib xyuas.
- Ib qho tseem ceeb nce nyob rau hauv webpage clicks thiab ua tiav kev yuav khoom, uas coj mus rau ib tug zoo Rov qab los ntawm Ad Spend
- Moodi's TikTok phiaj los nqis tes CPMs tau qis dua li ntawm lwm lub platform, qhia txog qhov txiaj ntsig zoo ntawm TikTok cov kev daws teeb meem tshaj tawm.
Tsim koj TikTok ad video nrog Predis.AI's TikTok video txiag thiab hloov koj TikTok tshaj tawm!
Cov cuab yeej thiab cov peev txheej tsim TikTok Ads
Nrog rau cov cuab yeej thiab cov peev txheej zoo, nws muaj peev xwm xyaum tsim TikTok tshaj tawm uas ncav cuag cov neeg tuaj saib lub hom phiaj thaum tseem nyob hauv app cov lus qhia tshwj xeeb:
- TikTok Creative Center: Cov peev txheej no muab kev nkag siab txog cov ntsiab lus nyiam, suab paj nruag, thiab kev coj ua zoo tshaj plaws. Nws yog qhov muaj txiaj ntsig zoo rau kev ua kom koj cov kev tshaj tawm nrog cov ncauj lus tam sim no thiab ua kom muaj kev sib koom tes zoo tshaj plaws.
- TikTok Cov Tswj Xyuas Haujlwm: Los nrog cov cuab yeej ntse tsim los tsim kev tshaj tawm, kev tswj hwm, thiab kev ua kom zoo. Cov lus qhia ntxaws ntxaws ntawm TikTok ad sizes, hom ntawv, thiab cov lus pom zoo muaj peev xwm tuaj yeem pom nyob rau hauv nthuav dav hauv Ads Manager.
- Cov cuab yeej thib peb: Platforms nyiam Canva thiab Predis.ai muab cov qauv yooj yim-rau-siv thiab tsim cov cuab yeej tshwj xeeb rau kev tshaj tawm TikTok. Cov cuab yeej no pab koj tswj hwm qhov yuav tsum tau tshaj tawm qhov ntev thiab zoo.
xaus
To taub qhov tseeb TikTok ad sizes thiab cov kev coj ua zoo tshaj plaws yog ib feem loj ntawm kev tsim cov phiaj xwm uas ua haujlwm rau koj qhov kev nyiam. Cov lus qhia no txhawb nqa kev tshaj tawm, ua kom cov hom lag luam muab kev koom tes zoo dua thiab tau txais txiaj ntsig. Cov tuam txhab lag luam ua lag luam zoo li Gymshark thiab Fenty Beauty tau pom muaj kev nce qib hauv cov lag luam sib cuam tshuam los ntawm cov tswv yim no, ua pov thawj cov txiaj ntsig ntawm kev ua tau zoo, kev tshaj tawm platform tshwj xeeb.
Npaj los coj koj TikTok tshaj tawm mus rau qib tom ntej? Siv Predis.ai los xyuas kom meej tias koj cov ntawv tshaj tawm tau zoo kawg nkaus ua kom tau raws li TikTok cov qauv. Zwm npe rau ib tug free kev sim hnub no!
