Affiliate marketing yog ib qho ntawm cov txiaj ntsig zoo tshaj plaws rau kev tshawb nrhiav lub pas dej loj ntawm cov neeg yuav khoom. Ntau lub lag luam tab tom tsim kev sib raug zoo nrog lawv cov neeg tuaj saib los ntawm kev sib koom ua lag luam. Muaj ntau ntau txoj hauv kev sib koom ua ke muaj nyob rau hauv social media platforms. Cov cib fim zoo li no tuaj yeem pab nthuav cov khoom lag luam kom ncav cuag thiab muab txoj hauv kev zoo rau kev nthuav dav cov lag luam kom ncav cuag thiab tau txais txiaj ntsig siab hauv online.
Kev lag luam koom nrog tau yog cov txheej txheem tseem ceeb siv los ntawm cov lag luam tau ntau xyoo. Txawm li cas los xij, social media rau affiliate marketing yog ib txoj hauv kev niaj hnub ntawm kev tsim cov nyiaj tau los hauv online thiab txuas nrog cov neeg ntseeg siab. Nws ua haujlwm ntawm tus qauv them-rau-kev ua tau zoo rau cov koom tes, uas tuaj yeem yog cov neeg muaj txiaj ntsig zoo hauv online. Cov koom tes no txhawb nqa koj txoj kev lag luam hauv kev sib pauv rau kev ua haujlwm hauv kev sib koom ua ke.
Nov yog cov ntsiab lus ntawm yuav ua li cas koom nrog kev lag luam ua haujlwm:
- Brands koom tes nrog affiliates
- Cov influencers no xa cov tsheb mus rau cov npe social media accounts lossis cov vev xaib rau kev ua haujlwm
- Lawv siv cov kev sib txuas sib txuas lossis cov lej thaum hais txog cov khoom lag luam cuam tshuam thaum tshaj tawm cov ntsiab lus hauv social media
- Yog tias cov neeg siv khoom yuav khoom tom qab nyem los ntawm lawv cov kev sib txuas lossis siv lawv cov lej, cov koom tes tau txais txiaj ntsig
- Ua li no, cov khoom lag luam ncav cuag cov neeg tsis tau siv
Qhov no ua rau affiliate marketing qhov xwm txheej yeej-yeej rau ob tog.
Vim li cas thiaj xaiv Social Media rau Affiliate Marketing?
Ua ntej peb delve rau hauv cov txiaj ntsig ntawm social media rau affiliate marketing, cia peb saib qee qhov tseeb thiab stats:
- 79% ntawm cov lag luam tau lees paub tias kev lag luam koom nrog txhim kho qib kev koom tes ntawm lawv cov neeg siv khoom tam sim no.
- 38% ntawm cov neeg lag luam xav txog kev lag luam koom nrog yog ib txoj hauv kev zoo tshaj plaws kom tau txais cov neeg siv khoom tshiab.
Tsis tas li ntawd, txog 35.5% ntawm cov lag luam siv social media rau affiliate marketing. Nws yog feem ntau yog vim li cas hauv qab no:
1. Kev Tshaj Tawm Zoo Tshaj Plaws
Siv khiav social media rau affiliate marketing muab koj tso rau pem hauv ntej ntawm koj cov neeg tuaj saib zoo tagnrho. Kev koom tes nrog cov koom tes pab cov lag luam sib tw lawv cov hom phiaj pej xeem.
2. Txoj Kev Ua Tau Zoo
affiliate li yog pheej yig piv rau lwm hom kev lag luam digital. Koj tuaj yeem siv tus qauv them-ib-nias qhov tseem ceeb uas ua kom cov txiaj ntsig tau zoo. Kev them nyiaj tsuas yog thaum cov neeg siv khoom koom nrog cov ntawv tshaj tawm, uas ua kom muaj txiaj ntsig zoo.
3. Ntau lub platform ncav cuag
Feem ntau cov koom tes tuav lub xub ntiag ntawm ntau lub platforms, uas ua rau nws yooj yim dua rau cov hom lag luam hla kev txhawb nqa ntawm ntau lub vev xaib social media. Qhov no ua kom cov neeg tuaj yeem nthuav dav dav nrog kev siv zog tsawg.
4. Kev sib faib cov ntsiab lus tiag tiag
Nrog kev koom tes ua lag luam, koj tuaj yeem sib qhia cov kev sib txuas tam sim lossis cov lej luv nqi tshwj xeeb hauv cov ntawv thiab cov ntawv. Thaum cov neeg ua raws li kev yuav khoom siv cov kev sib txuas lossis cov lej no, cov koom tes tau txais txiaj ntsig.
5. Follower Kev Loj Hlob
Yog tias koj xaiv cov koom tes zoo thiab cov ntsiab lus tsim nyog, koj tuaj yeem tsim kom muaj ntau yam hauv qab no ntawm koj cov lag luam social media accounts. Koj tuaj yeem muaj ntau tus neeg tuaj xyuas koj lub vev xaib thiab cov khw muag khoom online / offline.
Cia peb xav txog qhov piv txwv ntawm Classical Trendsetter. Txoj kev ua neej no YouTube channel txhawb ModCloth thiab nquag nthuav nws cov khoom hauv nws cov yeeb yaj kiab nrog kev sib txuas rau cov neeg siv uas xav yuav cov khoom.
Yuav Ua Li Cas Xaiv Social Media Platforms rau Affiliate Marketing?
Muaj ntau lub social media platforms muaj. Nov yog qhov koj yuav tsum xaiv qhov zoo tshaj plaws kom ncav cuag koj lub hom phiaj cov neeg tuaj saib zoo:
- Ua raws li koj cov neeg tuaj saib - Txhawb nqa koj cov khoom lag luam koom nrog qhov twg koj cov neeg tuaj saib nyob es tsis tos kom lawv pom koj.
- Siv Demographic Insights - Sib piv cov ntaub ntawv cov neeg siv khoom uas twb muaj lawm nrog cov kev paub txog pej xeem los ntawm ntau lub social media platforms los txheeb xyuas cov platform uas tsim nyog rau koj lub hom phiaj.
- Txhais Koj Lub Hom Phiaj - Txiav txim siab seb koj lub hom phiaj yog dab tsi, txhawb kev sib koom siab ntau zaus los ntawm cov koom tes, thiab ntsuas seb cov neeg sib tw puas txhawb nqa cov khoom lag luam thiab cov kev pabcuam zoo sib xws.
- Paub Koj Tus Kheej Nrog Txhua Lub Platform - Tsom ntsoov rau koj cov kev siv zog ntawm cov platforms uas ua haujlwm zoo tshaj plaws nrog koj cov khoom lag luam koom nrog thiab muaj peev xwm. Xav txog txhua lub platform cov yam ntxwv, qhov muaj zog, qhov tsis muaj zog, thiab kev txwv kom txiav txim siab paub.
- Craft a Content Strategy: Tsim cov ntsiab lus npaj raws li koj lub platform uas koj xaiv los ua kom muaj kev sib koom tes thiab tsav tsheb kom zoo. Xav txog yuav ua li cas Leotane New York, cov channel hais txog kev ua yeeb yam, txhawb nqa Gwynnie Bee tus qauv kev tso npe los ntawm kev txuas ib qho kev sib txuas hauv cov lus piav qhia.
Sab saum toj Social Media Platforms rau Affiliate Marketing
Ntawm no yog ib qho kev tawg ntawm sab saum toj social media rau affiliate marketing platforms:
1 YouTube
YouTube yog lub ntiaj teb thawj video platform thiab qhov thib ob-loj tshaj plaws tshawb cav. Nrog nws cov organic ncav cuag, kev vam meej hauv YouTube yog ua tiav yam tsis muaj kev siv nyiaj ntau. Cov koom tes hauv YouTube tsom mus rau kev tsim cov ntsiab lus koom nrog uas cuam tshuam nrog cov neeg saib. Embed koj affiliate links nyob rau hauv cov lus piav qhia video kom tsav conversion zoo.
Piv txwv li, Dog Food Advisor tau dhau los ua qhov kev ntseeg siab hauv YouTube rau cov tswv dev uas xav txiav txim siab paub txog cov zaub mov uas lawv pub rau lawv cov tsiaj. Niaj hnub no, qhov sib koom ua lag luam no, siv cov lus qhia los ntawm cov kws kho tsiaj sab saum toj, tau dhau los ua lub platform ntseeg siab rau nws cov neeg tuaj saib.
2. X (Twitter)
Txawm hais tias nws txwv tus cwj pwm thiab qhov xwm txheej ceev, Twitter, tam sim no X, tseem yog lub platform muaj zog rau kev lag luam koom nrog. Brands tuaj yeem siv tau cuam tshuam hashtags thiab cov ntsiab lus, koom nrog cov ntsiab lus los txhawb cov khoom thiab ua kom muaj kev koom tes zoo. Koj tuaj yeem sib txuas ncaj qha mus rau tweets lossis ua rau cov ntsiab lus tsim tawm tswv yim thiab koom nrog cov ncauj lus sib txawv kom pom qhov pom tau zoo tshaj plaws.
3. TikTok
TikTok khav theeb cov neeg siv cov tub ntxhais hluas thiab hais txog cov ntsiab lus luv luv video. Nws muaj peev xwm loj heev rau affiliate marketers. Cov khoom lag luam tuaj yeem nthuav tawm cov khoom lag luam muaj tswv yim thiab ua tiav rapid virality. TikTok qhov kev ncav cuag siab, cov neeg tuaj koom nrog, thiab kev sib tw qis ua rau nws yog lub platform ntxim nyiam rau kev koom tes nrog kev lag luam.
4. Facebook
raws li kev tshawb fawb nrov, 75.8% ntawm cov neeg lag luam koom nrog siv Facebook. Facebook tuav lub hauv paus loj thiab nquag siv thiab muab sijhawm rau cov hom lag luam los koom nrog lawv cov neeg tuaj saib. Nrog nws cov neeg tuaj saib thoob plaws thiab ntau yam kev xaiv tshaj tawm, Facebook yog lub platform tseem ceeb rau cov neeg lag luam koom nrog.
Cov tswv yim zoo rau kev koom tes ua tiav muaj nyob rau ntawm lub platform, uas tseem yog qhov tseem ceeb rau kev txhawb nqa kev sib koom tes thiab cov khoom lag luam. Cov hom lag luam tuaj yeem tsim cov tswv yim zoo li Facebook Profiles, Nplooj Ntawv, thiab Pab Pawg kom txhim kho kev ncav cuag.
5 Instagram
raws li nrov kev tshawb fawb, 61.4% ntawm cov neeg lag luam koom nrog ntiav Instagram. Cov duab no platform-thiab video-focused hom ua rau nws zoo meej rau organic ncav cuag thiab tsis muaj kev sib tw. Instagram muaj ntau lub sijhawm rau cov neeg lag luam koom nrog los nthuav qhia cov khoom lag luam muaj tswv yim thiab txhawb kev koom tes.
Cov tswv yim zoo rau kev koom nrog kev lag luam ntawm Instagram suav nrog kev siv Reels, Dab neeg, thiab IGTV, uas tuaj yeem txhim kho cov khoom nthuav qhia. Koj tuaj yeem Txuag Cov Dab Neeg rau kev pom ntev ntev siv lub ntsiab lus tseem ceeb thiab txawm tias sau cov khoom lag luam koom nrog ntawm Instagram Catalog los ntawm tus account lag luam txhawm rau ua kom tagging ntawm nplooj ntawv khw rau kev nyem ncaj qha.
Phau Ntawv Qhia rau Pib Txoj Haujlwm Kev Ua Lag Luam Affiliate
Cia peb saib cov txheej txheem step-by-step siv uas koj tuaj yeem siv tau zoo social media rau affiliate marketing:
Kauj Ruam 1 – Koom nrog Affiliate Program
Affiliate marketing txhais tau tias tsim kev sib koom tes ntawm cov tuam txhab thiab cov neeg lag luam koom nrog. Cov neeg lag luam txhawb nqa cov khoom lag luam sib koom ua ke rau lawv cov neeg tuaj saib thiab tau txais txiaj ntsig rau kev xa mus ua tiav.
Nrhiav cov koom tes los ntawm kev ncav cuag cov neeg tsim lossis cov neeg muaj kev cuam tshuam thiab tshaj tawm koj qhov kev tshaj tawm hauv kev sib raug zoo. Cov khoom lag luam tuaj yeem ua kom yooj yim nkag mus rau hauv lawv lub vev xaib. Repost affiliate cov ntsiab lus ntawm kev sib raug zoo xov xwm kom nyiam cov affiliates tej zaum effortlessly.
Kauj Ruam 2 - Xaiv ib qho Niche
Tsom ntsoov rau ib qho tshwj xeeb rau koj cov khoom lag luam koom nrog ntau dua li kev txhawb nqa cov khoom lag luam. Cov hom lag luam yuav tsum ua tus kheej thiab kho lawv cov tswv yim kev lag luam raws li. Xaiv cov social media platforms uas tsim nyog rau koj lub niche, xws li cov khoom siv, cov khoom siv zoo nkauj, kev noj qab haus huv thiab kev noj qab haus huv, zaub mov, lossis kev mus ncig, los tsim cov phiaj xwm kev lag luam zoo.
Kauj Ruam 3 – Tsim Cov Ntsiab Lus Zoo
Tsim cov ncauj lus tseem ceeb thiab cov ntsiab lus ntxim nyiam kom nyiam koj cov neeg tuaj saib. Siv hashtags, lo lus tseem ceeb, cov duab zoo, thiab cov ntaub ntawv tseem ceeb thoob plaws hauv kev tshaj xov xwm platforms kom muaj kev koom tes thiab tsav kev muag khoom.
Kauj Ruam 4 – Txheeb xyuas cov qauv kev them nyiaj
Txiav txim siab txog kev them nqi, kev tsim khoom, thiab cov qauv ua haujlwm kom txhais tau tias koj them nyiaj ntau npaum li cas rau cov koom tes thiab rau cov txiaj ntsig dab tsi. Xaiv cov qauv kev them nyiaj xws li tus nqi-ib-kev txiav txim lossis tus nqi rau ib qho txhuas, thiab txiav txim siab cov qauv piv txwv xws li nyem kawg lossis thawj-nias qhov cim.
Kauj Ruam 5 – Teem Taug Kev
Siv cov txheej txheem taug qab los saib xyuas cov haujlwm koom nrog zoo. Siv cov cuab yeej tswj kev koom tes, kev sib koom ua lag luam e-lag luam platform, lossis cov koom tes sib koom siv los siv cov kev txwv thiab daim coupon no rau kev taug qab yooj yim.
Affiliate Marketing Cov kev coj ua zoo tshaj plaws rau Hom
Cia peb nkag siab txog qee qhov kev coj ua zoo tshaj plaws los txhawb koj lub social media rau kev koom tes nrog kev lag luam.
1. Koom tes nrog cov koom tes ntawm cov tswv yim ntsiab lus
Kev koom nrog cov ntsiab lus yog qhov tseem ceeb, yog li ua haujlwm ze nrog cov koom tes los tsim cov ntawv tshaj tawm rau cov neeg siv khoom muaj peev xwm. Sib tham txog cov ntsiab lus kev lag luam tawm tswv yim ua raws li cov hom phiaj kev lag luam thiab txhawb cov koom tes los siv ntau hom ntawv raws li koj cov khoom lag luam pom kev pom lossis kev ua haujlwm.
2. Muab nyiaj them ncaj ncees
Tsim kom muaj kev koom tes nrog kev sib tw them nqi kom nyiam cov neeg siv khoom ncaj ncees thiab cov neeg muaj kev paub dhau los. Koj tuaj yeem muab cov txiaj ntsig zoo rov qab los txhawb cov koom tes saum toj kawg nkaus kom koom nrog kev tshaj tawm kev ua haujlwm zoo.
3. Coj mus rhaub rau hauv Social Media Communities
Tshawb nrhiav kev koom nrog cov neeg siv khoom niaj hnub thiab micro-influencers nrog cov hauv qab me me. Siv cov kev sib txuas ze ntawm lub platform xws li Facebook thiab Instagram kom tau txais txiaj ntsig tseem ceeb. Tshawb nrhiav cov koom tes nrov hauv niche-specific online forums thiab cov pab pawg hauv zej zog kom muaj kev sib koom tes zoo.
4. Tshaj tawm tsis tu ncua, kev txhawb nqa zoo
Ua kom cov koom tes txhawb nqa nrog cov khoom txhawb nqa tshiab txhua lub hlis. Qhia cov lej luv nqi thiab kev sib tw hauv social media lossis nthuav tawm cov khoom tshiab los txhawb kev txaus siab thiab txhawb kev muag khoom.
Cia peb saib yuav ua li cas Graham Cochrane, tus koom nrog Kajabi, hais kom cov neeg saib siv nws qhov txuas mus rau npe nrog Kajabi, hauv YouTube.
5. Kev soj ntsuam tas li ntawm txoj haujlwm ua tiav
Koj tuaj yeem saib xyuas cov kev ntsuas tseem ceeb xws li kev mus ntsib cov neeg siv khoom, kev coj ua, kev hloov pauv, thiab kev muag khoom los ntsuas qhov peev txheej ntawm koj qhov kev koom tes nrog kev lag luam. Tsis tas li ntawd, cov khoom lag luam tuaj yeem siv cov ntaub ntawv no los kho cov lag luam uas twb muaj lawm thiab txheeb xyuas cov koom tes ua haujlwm zoo tshaj plaws. Lawv kuj tuaj yeem txhim kho cov ntsiab lus thiab ua kom muaj peev xwm ua tau zoo.
xaus
Kev tshaj xov xwm nthuav tawm txoj hauv kev muaj txiaj ntsig zoo rau kev koom tes nrog kev lag luam thiab muaj ntau txoj hauv kev rau kev txhawb nqa thiab kev tsim tsheb. Siv phau ntawv qhia no txhawm rau txheeb xyuas lub platform uas tsim nyog tshaj plaws rau koj cov kev xav tau kev lag luam.
Txhawm rau tsav tsheb mus rau koj lub vev xaib, siv kev lag luam koom nrog ua ib feem ntawm kev nthuav dav ntau txoj hauv kev. Ua ke lwm cov tswv yim kev lag luam digital, xws li email lag luam, podcasts, SEO, thiab kev tshawb nrhiav nyiaj txiag, kom tau txais txiaj ntsig zoo.
leverage Predis.ai kom ntseeg siab tswj hwm koj lub hom phiaj kev lag luam kev lag luam uas siv AI-powered cov ntsiab lus tsom xam. Cov cuab yeej AI zoo li no tuaj yeem pab koj txiav txim siab cov ntaub ntawv uas tau tsav los ua kom koj txoj kev lag luam koom nrog kev lag luam.
Yog li koj tseem tos dab tsi? Pib siv Predis hnub no!
Cov ntsiab lus ntsig txog,
Fitness Social Media Marketing: Phau Ntawv Qhia Kom Paub
Qhov zoo tshaj plaws SaaS Affiliate Programs nyob rau hauv 2024
