Instagram is a hotspot for advertisers to use their creativity and churn out ads to promote their brands and products. 37% of marketers in 2022 used Instagram to increase brand awareness, and 35% of them used it to advertise their brand and product.
Kev suav nyiaj rov qab los ntawm kev siv nyiaj (ROAS) yog qhov tseem ceeb rau cov neeg lag luam kom nkag siab tias txhua qhov kev tshaj tawm zoo li cas. ROAS zoo ua kom ntseeg tau tias koj lub hom phiaj tau txais txiaj ntsig thiab koj tab tom tsim kev hloov pauv kev tshaj tawm. Tab sis yog tias ROAS tsawg, koj yuav tsum tau tweak koj cov lus tshaj tawm los txhim kho lawv kom pom ntau dua thiab tau txais txiaj ntsig.
Yuav ua li cas xam ROAS rau Instagram Ads
Nov yog qhov koj suav ROAS rau Instagram Ads kom paub meej cov txiaj ntsig siab tshaj plaws.
ROAS yog cov nyiaj tau los ntawm koj qhov kev tshaj tawm kev tshaj tawm faib los ntawm tus nqi ntawm kev sib tw. Piv txwv li, yog tias koj lub tuam txhab tau siv $ 1000 rau kev tshaj tawm thiab tau txais $ 6000 hauv cov nyiaj tau los, ROAS yog $ 6.
Cov txiaj ntsig koj tau txais yog nyiaj daus las kom nkag siab yog tias koj lub hom phiaj tau txais txiaj ntsig. Hauv qhov piv txwv saum toj no, koj tuaj yeem xav tias nws yog qhov piv ntawm 6: 1 los xyuas seb cov nyiaj tau los ntau dua li kev nqis peev.
Qhov kev suav no qhia koj txog cov clicks uas tau tig mus rau hauv kev hloov pauv. Yog tias koj lub tuam txhab muaj CTR siab (nias-dhau tus nqi) tab sis tus nqi hloov pauv qis (CvR), koj tau txais ib lub tswv yim hais txog yuav ua li cas txhawm rau nce kev hloov pauv.
ROAS Zoo rau Instagram Ads yog dab tsi?
Txhua qhov kev lag luam muaj qhov sib txawv ROAS, thiab nws muaj kev nyab xeeb hais tias tsis muaj ib qho ROAS rau Instagram tshaj tawm uas ua haujlwm zoo rau txhua tus. Txawm li cas los xij, feem ntau hais lus, qhov nruab nrab ROAS rau feem ntau kev lag luam yog nyob ib ncig ntawm 3: 1.
Qhov kev cog lus zoo tshaj plaws rau txhua lub tuam txhab tuaj txog ntawm 4: 1, qhov twg cov txiaj ntsig tau txaus, thiab kev tshaj tawm tuaj yeem saib mus rau yav tom ntej ad phiaj xwm kom loj hlob lub tuam txhab. ROAS tuaj yeem nce mus txog 7: 1 lossis siab dua yog tias kev tshaj tawm kev tshaj tawm mus zoo.
Qhov nruab nrab ROAS ntawm Instagram tshaj tawm yog 8.83, uas yog tus lej zoo rau kev muag khoom thiab tus nqi txaus los nqis peev hauv cov phiaj xwm yav tom ntej.
Yuav Ua Li Cas Ntxiv ROAS rau Instagram Ads
Nov yog qee qhov kev ua kom yuam kev thiab cov lus qhia kom nce koj lub hom phiaj ROAS rau Instagram tshaj tawm kom tau txais txiaj ntsig siab.
1. Cov Nqi Them Nqi Tshaj Tawm
The ROAS for Instagram ads consists of two components: the amount your company invests in an ad campaign and the revenue it generates on that amount. Understand the position of the muag funnel uas koj xav optimize thiab siv txoj kev raws li.
If you want brand awareness, use methods that will help you gather a larger audience. But if your brand needs higher conversion rates, you may need to invest more in your ads. This understanding simplifies the advertising strategy, and you have a well-structured financial plan.
Ib txoj hauv kev zoo kom txuag tau nyiaj ntawm kev tshaj tawm yog teeb tsa qhov kev sib tw tsis siv neeg. Nrog rau qhov kev sib tw no, koj tsis tau them nyiaj ntxiv rau koj qhov kev tshaj tawm Instagram vim tias koj tau teeb tsa tus nqi raws li koj cov kev xav tau meej.
You can also consider other automatic processes, like automated ad placement, to save on ad costs. This system allows Instagram to place ads based on an algorithm for where your ads will work best on the platform.
Jumpstart koj lub lag luam nrog cov tshaj tawm zoo tshaj nrog Predis.ai's Instagram Ad Maker uas tsim kev tshaj tawm rau kev khiav tsheb organic. Nrog rau ib qho kev sau ntawv, koj tsim cov ntsiab lus uas txhim kho kev ua haujlwm.
2. Retarget Existing Audience
Qhov tshwm sim ntawm kev muag khoom rau cov neeg tuaj saib uas twb muaj lawm yog 60% -70%, thaum muag rau cov neeg tuaj saib tshiab yog 5% -20%. Qhov no qhia tau hais tias cov neeg siv khoom tuav tau muaj zog npaum li cas thiab nws tuaj yeem nce li cas ROAS rau Instagram tshaj tawm.
Yog li, cov neeg lag luam tam sim no tsom mus rau kev rov ua lag luam ntawm Facebook thiab Instagram, ua rau lawv ua lub hauv paus rau kev coj ua no. Nws pab rov koom nrog cov neeg siv uas twb paub txog lawv lub npe thiab twb tau yuav los ntawm lawv ua ntej lawm.
Retargeting ua rau cov hooked uas twb muaj lawm thiab nce ROAS rau Instagram tshaj tawm vim conversion rates spike tremendously. All you need to do is create a custom audience based on your account’s recent activity. For example, retarget consumers who have visited a product page in the last 30 days.
Koj tuaj yeem siv lwm txoj hauv kev xws li Lead Forms thiab Khw Muag Khoom kom zoo dua retargeting kom nce ROAS thiab ceeb toom cov neeg siv khoom txog cov khoom tshwj xeeb. Xav txog qhov khoom plig khoom plig uas muaj txiaj ntsig zoo rau cov neeg siv khoom ntawm koj lub hom phiaj kom lees paub lawv txoj kev koom tes.
3. Siv cov nplooj ntawv muaj zog
Knowing about a brand and looking at its products is the first step in the conversion process. If you want the audience to follow through with the click and purchase from your brand, you must have a strong landing page that delivers.
Cov nplooj ntawv tsaws yuav tsum xa lawv cov lus cog tseg ntawm Instagram kom koj cov neeg tuaj saib tau raws nraim qhov lawv xav tau. Yog tias koj nplooj ntawv tsaws cog lus tias yuav qhia koj cov neeg tuaj saib kaum lub siab siab, cov neeg tuaj saib yuav tsum pom qhov ntawd.
Siv cov nplooj ntawv tsaws ncaj nraim kom cov neeg tuaj saib tsis meej pem thiab tuaj yeem nrhiav tau cov khoom yooj yim. Marketers fim a 4.42% poob rau hauv kev hloov pauv nrog lub sij hawm thauj khoom siab, yog li xyuas kom koj siv cov nplooj ntawv zoo tshaj plaws thiab nrawm nrawm.
Kev nqis peev hauv ntau hom nplooj ntawv tsaws los ua haujlwm rau lub hom phiaj tshwj xeeb thiab pab koj nce ROAS rau Instagram tshaj tawm. Cov nplooj ntawv Demo thiab kev sab laj yog cov nyiam tshaj plaws yog 42%, ua raws li 24% ntawm nplooj ntawv sau npe thiab 21% ntawm nplooj ntawv hlau nplaum.
Tsim cov ntawv tshaj tawm uas muaj nqi siab nrog Predis.ai's AI Ad Copy Generator uas converts hauv vib nas this. Lub hom phiaj tsim cov ntawv luam tawm tshwj xeeb rau koj lub hom phiaj kev xav kom cov neeg tuaj saib nyiam.
4. Siv ntau hom kev tshaj tawm
Instagram yog txhua yam hais txog kev muaj tswv yim, thiab siv ntau hom kev tshaj tawm tuaj yeem mus ntev hauv kev tsim kom muaj siab. ROAS rau Instagram tshaj tawm. Reel ads zoo nkauj heev thaum siv txoj cai.
Reels los ntawm cov nyiaj nrog 10 mus rau 50 cov thwjtim mus txog 6,243 cov neeg siv ntawm Instagram. Tsis tas li ntawd, cov nyiaj nrog 50 txhiab mus rau 45 lab cov thwjtim mus txog 47,851 cov neeg siv thoob plaws lub platform.
Siv lwm hom kev tshaj tawm, xws li carousel ads, tham txog koj cov khoom kom ntxaws nrog ntau cov duab lossis cov yeeb yaj kiab hauv ib qho kev tshaj tawm. Carousels ua haujlwm zoo dua ntawm Instagram los ntawm kev nyiam cov neeg tuaj saib loj dua thiab nce qhov nyem-los ntawm tus nqi.
Carousel zaj dab neeg tshaj tawm kuj muaj txiaj ntsig. Ib qho piv txwv zoo yog lub npe Lacoste, uas tau txais a two times increase in online return on ad spend, compared to other ad formats. Other image ads, like Instagram Shopping ads, give high returns because they do not hamper the user’s scrolling experience.
Nyob ib ncig ntawm 44% ntawm cov neeg yuav khoom siv Instagram Khw muag khoom txhua lub lim tiam. Cov kev tshaj tawm no yog qhov zoo tshaj plaws rau kev qhia koj cov khoom lag luam catalogs rau koj cov neeg siv thiab nce kev nyem-los ntawm tus nqi. Nkag siab txog hom ntsiab lus uas yuav ua haujlwm zoo tshaj plaws rau koj lub hom phiaj thiab nqis peev koj lub sijhawm thiab kev siv zog raws li.
Tsim qhov zoo tshaj plaws Instagram reel ads nrog Predis.ai Free Reels txiag. Tshawb nrhiav cov qauv zoo tshaj plaws rau txhua lub sijhawm thiab nrawm koj reel tshaj tawm kom rov qab tau nyiaj ntau tshaj.
Ua kom Feem ntau ntawm Koj Kev Lag Luam nrog ROAS Zoo rau Instagram Ads
Nkag siab ROAS rau Instagram tshaj tawm tej zaum yuav nyuaj, tab sis tej yam yooj yim nrog qee qhov kev tshawb fawb. ROAS siab ua kom ntseeg tau tias koj lub hom phiaj tau ncav cuag cov neeg tuaj saib zoo uas txaus siab los nqis peev hauv koj lub tuam txhab.
Saib ntau txoj hauv kev los txo cov nqi tshaj tawm thiab nqis peev hauv txoj hauv kev kom tau nyiaj ntau ntxiv. Paub txog cov ntsiab lus mob uas koj lub tuam txhab tau nqis peev nyiaj ntau tshaj plaws thiab nkag siab tias koj tuaj yeem daws lawv li cas kom txo cov nqi.
Xav tau kev pab nrog rau sab muaj tswv yim ntawm koj cov phiaj xwm tshaj tawm? Predis.ai yog qhov kev daws teeb meem rau tag nrho koj cov ntsiab lus tsim kev xav tau. Tsim cov lus tshaj tawm cov tswv yim nrog ob peb qhov kev tshoov siab thiab tsim cov duab thiab cov yeeb yaj kiab kom muaj kev sib tw. Siv qhov sib txawv Predis.ai nta los tsim kom muaj kev lag luam zoo rau koj lub tuam txhab hnub no!
Tshawb xyuas qhov sib txawv piv txwv ntawm Instagram tshaj tawm.
