Yog tias koj tab tom nrhiav kom loj hlob koj txoj kev lag luam los ntawm kev tshaj xov xwm, LinkedIn yog lub platform tseem ceeb uas yuav tsum tau txiav txim siab hauv kev sib xyaw. Lub platform, launched nyob rau hauv 2002 thiab muaj los ntawm Microsoft, tau loj hlob tsis tu ncua nyob rau hauv lub xyoo, nrog cov neeg siv feem ntau siv nws los loj hlob lawv cov kev tshaj lij thiab kev lag luam profiles.
Raws li lub Plaub Hlis 2023, lub platform muaj tsawg kawg yog 922.3 lab tus tswv cuab thoob ntiaj teb. Lwm qhov kev cia siab zoo yog tias nyob rau hauv ib lub sijhawm ib xyoos, cov neeg tshaj tawm tuaj yeem ncav cuag 94 lab tus tswv cuab ntawm lub platform dua li xyoo dhau los. Qhov no qhia tau hais tias lub platform tau loj hlob nyob rau hauv qhov cuam tshuam rau cov kws tshaj lij thiab cov neeg ua lag luam thoob plaws ntiaj teb.
Raws li kev tshawb fawb tshawb fawb rau xyoo 2024, luv luv, koom nrog, tom cov yeeb yaj kiab uas tau tshaj tawm hauv kev sib raug zoo xws li LinkedIn tau pab ntes 66% ntawm cov neeg siv khoom. Li no, tshaj tawm cov yeeb yaj kiab me me ntawm ib tus kheej LinkedIn pub yog qhov kev xaiv zoo heev rau cov lag luam me thiab teeb tsa xav tshaj tawm lawv cov npe thiab cov khoom lag luam. Koj tuaj yeem pib los ntawm kev tshaj tawm ntawm tus kheej pub, thiab tom qab ntawd, koj tuaj yeem pib tsim lub tuam txhab nplooj ntawv.
Thawj qhov uas yuav tsum paub yog tias koj npaj siab yuav tshaj tawm cov yeeb yaj kiab ntawm LinkedIn yog qhov twg nws yuav tshwm sim. Ob lub tuam txhab nplooj ntawv thiab ib tus kheej pub rau LinkedIn txhawb ntxiv cov yeeb yaj kiab. Yog li, tsim cov yeeb yaj kiab raws li qhov profile twg haum rau cov lus. Qhov thib ob, thaum koj cov thwjtim nkag los ntawm lawv cov nplooj ntawv LinkedIn, lawv nyiam nyem rau ntawm cov yeeb yaj kiab nrog cov duab me me txaus nyiam.
Li no, kev npaj qhov kev nthuav qhia ntawm tus thumbnail yog qhov tseem ceeb xws li tsim thiab tshaj tawm cov yeeb yaj kiab. Ob leeg sib koom ua ke pab txhim kho kev noj ntawm koj cov ntsiab lus video. Piv txwv li, koj yuav tsum paub tias qhov loj tshaj plaws ntawm LinkedIn video thumbnail yog 2 MB.
Hauv blog no, peb nthuav tawm cov ntaub ntawv tseem ceeb uas yog txhua yam hais txog LinkedIn video thumbnail loj, thiab ntau tshaj ntawd. Yog li, nyeem kom zoo zoo thiab ua raws li cov kauj ruam thaum koj tsim thiab tshaj tawm koj cov yeeb yaj kiab tom ntej rau ntawm LinkedIn Kev Lag Luam.
LinkedIn Video Thumbnail yog dab tsi?
Yog koj xav paub txhua yam hais txog LinkedIn video thumbnail loj, ces koj nyob rau hauv qhov chaw. Thawj yam ua ntej. Ib daim video thumbnail, ua ib qho duab, ua qhov saib ua ntej rau koj cov vis dis aus.
Ib yam li phau ntawv npog, daim ntawv tshaj tawm yeeb yaj kiab, lossis cov ntawv xov xwm npog, cov duab me me yuav tsum nyiam cov neeg saib. Lub platform tuaj yeem tsim tus duab me me rau koj cov vis dis aus. Tab sis tus kheej tus kheej tus kheej yuav paub qhov txawv koj cov ntsiab lus los ntawm qhov tsis pom qhov muag tsis pom. Hauv blog no, peb yuav tham txog LinkedIn video thumbnail loj.
Vim li cas Thumbnails teeb meem rau LinkedIn Kev Koom Tes?
LinkedIn tej zaum yuav yog lub platform tshaj lij, tab sis tib neeg tseem txav nrawm. Daim duab thumbnail yog thawj qhov kev xav ntawm koj cov yeeb yaj kiab - nws txiav txim siab seb ib tus neeg nres lossis hla.
Tsis zoo li autoplay-hnyav platforms zoo li TikTok lossis Instagram Reels, LinkedIn cov neeg siv feem ntau tso siab rau cov duab me me los txiav txim siab yog tias cov ntsiab lus tsim nyog rau lawv lub sijhawm, tshwj xeeb tshaj yog thaum lub suab tawm los ntawm lub neej ntawd.
Ib tug zoo thumbnail tuaj yeem:
- Catch xim nyob rau hauv ib tug tibneeg hu tauj coob noj
- Teem kev cia siab (qhov video hais txog dab tsi?)
- Nce tus nqi click-through (CTR)
- Txhawb nqa tag nrho ncav cuag thiab saib lub sijhawm
Rau cov neeg tsim khoom thiab cov lag luam, qhov no tseem ceeb. Daim duab me me uas tsim tau zoo tuaj yeem txhais tau tias qhov sib txawv ntawm 300 views thiab 3,000. Txawm hais tias koj tab tom sib qhia cov dab neeg, kev qhia, lossis cov ntaub ntawv kawm - yog tias qhov pom tsis tau hais lus, cov ntsiab lus yuav tsis pom.
Nyob rau hauv luv luv, thumbnails tsis yog xwb dai koj cov video-lawv muag nws.
Nkag siab txog LinkedIn Video Thumbnail Size Requirement
Tus thumbnail ntawm ib daim vis dis aus ua haujlwm raws li ob qho tib si video npog thiab saib ua ntej ntawm nws. Cov Xais daim duab ntawm daim vis dis aus muab rau tus saib ua ntej ntawm qhov video hais txog dab tsi. Txawm hais tias lub vev xaib xaiv qhov video qhib thav duab ua tus thumbnail, koj tuaj yeem xaiv tus kheej ib tus uas txaus siab thiab koom nrog.
LinkedIn yuav cia li siv koj cov vis dis aus taw qhia ncej ua tus thumbnail. Txawm li cas los xij, muaj lwm txoj hauv kev. Koj tuaj yeem xa cov duab tus kheej, uas tuaj yeem siv los ua tus thumbnail es tsis txhob ntawm lub default thawj ncej.
Cov nam piv thiab kev daws teeb meem ntawm koj cov vis dis aus yuav tsum phim cov ntawm koj tus duab me me, uas yog JPG lossis PNG cov ntaub ntawv nrog cov ntaub ntawv siab tshaj plaws ntawm 2MB.
LinkedIn video thumbnail specifications yog raws li nram no:
- Duab loj: Sib piv qhov piv txwv ntawm koj cov vis dis aus.
- Hom duab: JPG lossis PNG
- Qhov loj tshaj plaws ntawm daim duab: 2MB
- Aspect Ratio: Tus nam piv ntawm tus thumbnail yuav tsum phim qhov ntawm tus yees duab nws tus kheej.
Snapshot ntawm Video loj:
Vertical (4: 5): min. 360 x 450 pixels, max. 1536 x 1920 pixels
Vertical (9:16): min. 360 x 640 pixels, max. 1080 x 1920 pixels
Puab (16:9): min. 640 x 360 pixels, max. 1920 x 1080 pixels
Square (1: 1): min. 360 x 360 pixels, max. 1920 x 1920 pixels
Qhov tseem ceeb ntawm LinkedIn Video Thumbnails
Nyob rau hauv lub ntiaj teb no ntawm LinkedIn cov yeeb yaj duab, qhov tseeb, qhov tseem ceeb ntawm video thumbnails tsis tau underestimated. Cov duab me me no ho pab txhawb kom nyiam cov neeg saib, teeb tsa kev cia siab rau cov ntsiab lus video, thiab txhawb kev pom ntawm koj cov ntsiab lus video.
1. Kev mloog zoo nrog LinkedIn Video Thumbnail Designs
Thawj qhov koj pom txog cov yeeb yaj kiab ntawm LinkedIn yog nws cov duab me. Cov duab me me uas ntxim nyiam muaj lub zog los ntes ib tus neeg lub qhov muag ntawm lub hiav txwv ntawm cov ntsiab lus ntawm lawv cov khoom noj.
Xav txog nws li daim ntawv tshaj tawm yeeb yaj kiab; nws muab ib tug sneak peek rau hauv cov ntsiab lus thiab sparks xav paub. Thaum koj tsim cov duab ua kom pom tseeb, koj muaj feem ntau yuav yuam cov neeg siv kom muab koj cov vis dis aus nias.
2. Xa cov ntsiab lus kom raug los ntawm cov duab me
Koj puas tau nyem rau ntawm ib qho video tsuas pom tias nws tsis yog qhov koj xav tau? Thumbnails, txawm li cas los xij, pab tiv thaiv qhov kev poob siab. Lawv ua lub qhov rais rau koj cov yeeb yaj kiab tus ntsuj plig, muab cov neeg saib pom qhov yuav tshwm sim.
Los ntawm kev ua kom koj tus duab me me sib haum nrog koj cov yeeb yaj kiab cov ntsiab lus tiag tiag, koj tsim kev ntseeg siab nrog koj cov neeg tuaj saib. Txawm li cas los xij, qee cov neeg siv tuaj yeem ua rau lub ntsej muag me me lossis ua rau cov neeg tuaj saib tsis meej nrog kev sawv cev tsis raug. Cov duab me me ntawm LinkedIn tuaj yeem ua rau muaj kev xav tsis zoo thiab poob kev ntseeg siab.
Yog li ntawd, zam qhov kev qhia no ntawm txhua tus nqi, vim nws tuaj yeem cuam tshuam tsis zoo rau koj txoj haujlwm lossis kev lag luam.
3. Amplifying Video pom los ntawm Thumbnails
Xav txog tias muaj cov vis dis aus zoo heev uas tsis muaj leej twg paub tias muaj - qhov ntawd yog qhov uas cov duab ua kom zoo tuaj rau kev cawm. LinkedIn's algorithm yuav nco ntsoov cov kev pom no thaum qhia cov yeeb yaj kiab rau cov neeg siv, yog li muab kev txhawb nqa rau koj cov vis dis aus Search Engine Optimization.
Cov duab me me ntxim nyiam ntxim nyiam thiab ua haujlwm tom qab ntawm qhov xwm txheej los txhim kho koj cov yeeb yaj kiab pom kev hauv kev tshawb nrhiav thiab cov lus pom zoo. Qhov no nce siab Kev nthuav tawm ua rau muaj qhov tshwm sim ntawm koj cov yeeb yaj kiab mus txog cov neeg tuaj saib dav dua.
Crafting koom nrog thiab muaj txiaj ntsig LinkedIn Video Thumbnails
Koj tuaj yeem tsim cov duab me me rau koj cov yeeb yaj kiab LinkedIn uas yuav nyiam cov neeg los ntawm kev ua raws li cov ntsiab lus no.
1. Tshawb nrhiav Thumbnail Templates rau LinkedIn Videos
Muaj ntau lub vev xaib, zoo li Canva, Visme, Postermywall, thiab lwm yam, muab cov qauv tsim los pab ua kom pom cov duab me me yam tsis muaj kev tsim qauv lossis kev paub ntau. Cov vev xaib no muaj kev xaiv dav ntawm cov qauv tsim hauv ntau qhov chaw.
2. Siv Ib Lub Cuab Yeej Kho Kom Kho Dua Tshiab
Koj yuav xav tau qhov kev pab cuam kho kom zoo los hloov cov qauv xaiv los yog tsim cov duab tshiab rau kev siv thumbnail. Koj muaj peev xwm effortlessly download tau cov editing software rau koj lub qhov rais los yog Mac thiab pib siv ib tug ntau yam ntawm editing cuab yeej los pab khoom siv tes ua tus duab thumbnail rau koj yees duab. Muaj ntau cov kev pab cuam software free los yog them tus nqi nominal rau premium nta.
Lub software muab ntau yam tseem ceeb, xws li koom nrog cov ntawv nyeem thiab cov vuas, tig, sib koom ua ke, cropping, flipping, ntxiv overlays thiab lim, kev hloov pauv thiab cov ntsiab lus, kev txav mus los, kev hloov xim, thiab ntau lwm tus. Vim tias nws qhov kev sib txuas ncaj qha thiab lub sijhawm ua haujlwm ceev, qhov software no zoo tagnrho rau txhua hom neeg siv.
Cia Nws Yooj Yim: Pom tseeb hauv koj li LinkedIn Video Thumbnail Kev Sib Txuas Lus
Cov duab me me yuav tsum tsis muaj teeb meem thiab tsis meej. Tsis xav tau cov ntaub ntawv ntau ntxiv vim LinkedIn yog lub lag luam tsom mus rau kev lag luam.
Cia Koj Cov Ntsiab Lus LinkedIn Video Thumbnail Hais Rau Nws Tus Kheej
Ua ib tug thumbnail uas qhia meej cov ntaub ntawv hauv koj cov vis dis aus. Ntxiv mus, yog tus thumbnail intrigues qhua thiab muab ib co ntsiab lus rau nws, lawv yuav qhib thiab saib koj yees duab.
Tej Yam Ua Hauv LinkedIn Video:
- Tsim lub hom phiaj ntawm koj cov phiaj xwm video.
- Tsim koj cov khoom nrog koj lub hom phiaj hauv siab.
- Ua tib zoo saib seb koj cov neeg saib yuav ua li cas rau koj cov yeeb yaj kiab. LinkedIn muab cov ntaub ntawv txheeb xyuas qhov tob los pab koj taug qab.
- Tsim kom muaj kev tshaj tawm video tshaj tawm nyob ib ncig ntawm koj lub hom phiaj npaj. Yog koj lub hom phiaj yog los txhawb ib LinkedIn kev tshwm sim, tsim ib daim vis dis aus uas qhia txog cov ntsiab lus tseem ceeb xws li cov neeg hais lus, cov ncauj lus, thiab cov neeg tuaj koom tus nqi kom tau txais kev mloog thiab tsav kev sau npe.
- Xyuas kom tseeb tias cov khoom txhawb nqa koj tsim yog kev ua yeeb yam, piav qhia, thiab tsom mus rau.
- Koj yuav tsum tsis tu ncua sim, kho kom zoo, thiab txhim kho koj cov yeeb yaj kiab.
Ua LinkedIn cov ntsiab lus nrog AI 🌟
Hom Cov Yeeb yaj kiab ntawm LinkedIn
Tsis yog txhua cov yeeb yaj kiab ntawm LinkedIn ua haujlwm tib lub hom phiaj - thiab tsis yog txhua tus ua raws li cov cai. Ua ntej koj pib tsim cov duab thumbnails lossis optimizing hom ntawv, nws yuav pab kom paub tias koj ua haujlwm zoo li cas.
LinkedIn txhawb ob peb hom tseem ceeb: cov yeeb yaj kiab pub zaub mov, cov yeeb yaj kiab tshaj tawm, cov ntawv tshaj tawm cov yeeb yaj kiab, thiab cov yeeb yaj kiab sib koom los ntawm kev sib txuas sab nraud (xws li YouTube). Txhua tus muaj lub hom phiaj sib txawv, specs, thiab customization xaiv - tshwj xeeb tshaj yog thaum nws los txog rau cov duab me.
Cia peb rhuav tshem cov hom tseem ceeb kom koj tuaj yeem xaiv txoj hauv kev zoo rau txhua tus.
1. Embedded yeeb yaj duab
Ntau lub tuam txhab tseem niaj hnub upload cov yeeb yaj kiab rau video-hosting cov vev xaib xws li YouTube lossis Vimeo thiab tom qab ntawd muab qhov txuas ntawm LinkedIn. Qhov no yog qhov muaj txiaj ntsig, tab sis rau ntau yam laj thawj, LinkedIn haiv neeg cov yeeb yaj kiab feem ntau yog qhov zoo dua. Ua ntej tshaj tawm cov phiaj xwm, cov neeg lag luam feem ntau export cov npe los ntawm Kev Muag Khoom Navigator los npaj thiab ncav cuag lawv cov neeg tuaj saib zoo tshaj plaws.
Ib hom yeeb yaj kiab yog thaum koj tshaj tawm cov yeeb yaj kiab ncaj qha mus rau lub platform. Nws los nrog kev saib ua ntej zoo dua los ntawm tus ntiv tes xoo, thiab cov neeg saib uas nyob hauv lub platform tuaj yeem saib koj cov profile thiab txuas ncaj qha nrog koj.
2. LinkedIn's Built-In Video
Raws li peb tau hais, cov yeeb yaj kiab uas tau tshaj tawm ncaj qha rau LinkedIn lossis ua rau ntawm qhov chaw nws tus kheej raug xa mus rau "cov yeeb yaj kiab haiv neeg." LinkedIn cov yeeb yaj kiab ib txwm ua yeeb yaj kiab ua yeeb yaj kiab uas tsis yog cov yeeb yaj kiab embedded, uas yog qhov yuav nyiam cov neeg saib.
59% ntawm cov neeg koom hauv a multichannel hom kev cuam tshuam kev kawmPiv txwv li, kev sib koom muab cov kev tshaj tawm video ib txwm muaj qhov kev ntsuas zoo. Yog li ntawd, tshaj tawm cov yeeb yaj kiab ib txwm nyob ntawm koj qhov kev pub noj LinkedIn yog qhov zoo dua los txhim kho cov npe rov qab dua, tshaj tawm cov yeeb yaj kiab txuas nrog saib ua ntej.
3. Kev Tshaj Tawm Ntawm LinkedIn
LinkedIn video advertising hais txog kev txhawb nqa tuam txhab ua yeeb yaj kiab uas tau tshwm sim hauv LinkedIn kwj. Kev tshaj tawm cov yeeb yaj kiab muaj txoj hauv kev zoo dua los txhim kho cov khoom lag luam nthuav tawm, kev xav txog hom khoom lag luam, thiab cov neeg tsim khoom lag luam vim lawv feem ntau cuam tshuam rau cov neeg tuaj saib loj dua, tsom mus rau ntau dua.
LinkedIn video tshaj tawm tuaj yeem kav ntev txog 30 feeb, tsis zoo li cov yeeb yaj kiab LinkedIn, uas muaj lub sijhawm ua haujlwm siab tshaj 10 feeb.
Siv Campaign Manager, lub tuam txhab nplooj ntawv admins tuaj yeem tsim kev tshaj tawm video lossis xaiv los txhawb nqa cov khoom uas twb tau tshaj tawm lawm. Nco ntsoov ua raws li zoo tshaj plaws LinkedIn kev coj ua los pab nyiam cov neeg tuaj saib zoo.
Cov kev coj ua zoo tshaj plaws rau optimizing LinkedIn Video Thumbnails
Thaum nws los txog rau LinkedIn video thumbnails, nailing the optimization game can make a world of different. Cov lus qhia yooj yim tab sis muaj zog zoo li no tuaj yeem cuam tshuam rau koj cov yeeb yaj kiab nyem-los ntawm tus nqi thiab kev koom tes.
Nov yog tsib kauj ruam uas yuav tsum tau ua kom ntseeg tau tias koj li LinkedIn video thumbnails yog optimized rau kev vam meej:
1. Siv cov duab zoo
Ib daim duab zoo yog lub hauv paus ntawm tus ntiv tes xoo ntxim nyiam. Xaiv cov duab uas ntse, meej, thiab pom kev zoo. Qhov muag plooj lossis pixelated thumbnails tuaj yeem ua rau muaj kev xav tsis zoo thiab ua rau cov neeg saib tsis txhob koom nrog koj cov ntsiab lus.
Nco ntsoov, ib daim duab muaj nqis ib txhiab lo lus, yog li ua kom suav.
2. Koom nrog cov khoom lag luam
Muab koj cov npe khoom lag luam tso rau hauv koj cov duab me me los tsim kom muaj kev paub thiab paub txog. Ntxiv mus, suav nrog koj lub logo lossis siv koj cov xim hom los txhawb koj tus kheej.
Tsis tas li ntawd, kev sib haum xeeb yog qhov tseem ceeb; tuav ib qho kev pom zoo sib xws thoob plaws tag nrho koj cov duab me me los tsim kom muaj kev sib koom ua ke thiab nco txog hom muaj npe.
3. Cov Ntsiab Lus Tseem Ceeb lossis Kev Pom Zoo
Xaiv cov duab uas ntes cov ntsiab lus ntawm koj cov yeeb yaj kiab lub sijhawm zoo siab tshaj plaws. Cov duab ntxim nyiam no ua raws li kev nkag mus, txhawb kev xav paub thiab yuam cov neeg saib kom saib ntxiv.
Tsis tas li ntawd, ntxiv rau lwm txheej ntawm intrigue, xav txog kev siv cov ntawv overlays. Ua kom pom cov ntsiab lus tseem ceeb, tsim cov lus nug zoo nkauj, lossis muab qhov pom ntawm yam khoom hauv khw los ntxias cov clicks.
4. Optimize rau Mobile Saib
Muab qhov mobile-centric xwm ntawm LinkedIn siv, koj cov duab me me yuav tsum ci ntawm cov ntxaij vab tshaus me. Yog li ntawd, tsim koj cov duab me me nrog cov neeg siv xov tooj hauv siab, kom ntseeg tau tias lawv nyob twj ywm meej thiab saib xyuas txawm nyob rau ntawm cov lus qhia me me.
Kom paub meej, saib ua ntej koj cov duab me me ntawm ntau lub xov tooj ntawm tes kom ntseeg tau tias lawv tuav lawv qhov kev pom zoo.
5. A/B Test txawv Thumbnails
Tsis txhob txaj muag ntawm kev sim. Hloov chaw, sim cov duab me me sib txawv rau tib lub vis dis aus thiab taug qab lawv cov ntsuas kev ua tau zoo. Kev sim A / B tso cai rau koj ntsuas qhov twg tus ntiv tes xoo resonates zoo tshaj plaws nrog koj cov neeg tuaj saib.
Tsis tas li ntawd, saib xyuas cov kev ntsuas xws li kev pom, nyiam, thiab cov lus pom kom nkag siab tias dab tsi ua rau muaj kev sib koom siab tshaj plaws.
Tsim cov ntsiab lus zoo tshaj LinkedIn
Boost LinkedIn tso zis thiab ROI effortlessly nrog AI
Sim tam sim no
Wrapping Rau Nws
kawm txhua yam hais txog LinkedIn video thumbnail loj yog qhov kev paub tseem ceeb thaum tsim koj qhov profile LinkedIn. Ib qho ntawm cov ntsiab lus tseem ceeb uas ntxiv kev txaus siab thiab kev koom tes rau koj cov vis dis aus ntawm LinkedIn yog tus thumbnail. Ua ntej ib tug neeg saib koj cov vis dis aus, koj yuav tsum paub tseeb tias lawv txaus siab thiab nyem rau ntawm nws.
Tus kheej kheej kheej kheej yog qhov zoo heev rau kev ntes tus neeg saib xyuas no thawj zaug. Txhawm rau ua tus ntiv tes xoo tshwj xeeb, koj tuaj yeem rub txhua qhov muag pom duab lossis nraaj cuam tshuam nrog koj cov vis dis aus. Nco ntsoov, tus thumbnail tsuas yog siv tau thaum cov yeeb yaj kiab raug muab tso ua cov yeeb yaj kiab hauv LinkedIn. Txawm li cas los xij, koj yuav tsum nco ntsoov lo rau qhov loj me uas tau sau tseg saum toj no hauv blog no.
Yog tias koj tab tom tsim koj li LinkedIn kev tshaj lij lossis kev lag luam profile, ces xav txog kev siv zog Predis.ai's AI-powered cov ntsiab lus tsim muaj peev xwm thiab cov ntaub ntawv-tsav kev txheeb xyuas txoj hauv kev los pab txhim kho koj txoj kev siv zog.
Sau npe rau Predis.ai hnub no! Tswj koj cov nplooj ntawv social media, ua tau zoo, thiab ntsuas koj cov nplooj ntawv thiab kev lag luam, ua tau zoo dua.
