LinkedIn Ads vs Google Ads rau B2B Leads

B2B ua rau tiam yog qhov nyuaj thiab siv sijhawm raws li nws yog. Nrog Google thiab LinkedIn tshaj tawm, cov txheej txheem tau dhau los ua mob me ntsis rau cov neeg lag luam. Tab sis, ntawm no yog cov lus nug tom ntej: Koj yuav tsum xaiv qhov twg, LinkedIn Ads vs Google Ads? Cia peb nqis los thiab nrhiav seb txhua hom kev tshaj tawm tuaj yeem pab koj li cas thiab ib qho twg los xaiv raws li koj lub hom phiaj.

Dab tsi yog Ads - Google thiab LinkedIn?

Cia peb pib nrog cov ntsiab lus luv luv ntawm cov kev tshaj tawm no yog tias koj tsis paub tias cov ntawv tshaj tawm no yog dab tsi:

Google Ads:

Google Ads muab koj nkag mus rau qhov loj tshaj plaws kev tshawb fawb cav nyob rau hauv lub ntiaj teb no. Los ntawm kev xaiv qhov kev xaiv tshaj tawm no, koj tuaj yeem tso koj cov ntawv tshaj tawm hauv kev tshawb fawb cav, YouTube, thiab Display network, uas suav nrog ntau lab lub vev xaib.

Koj tuaj yeem xaiv thiab xaiv cov ntsiab lus uas koj xav tau los cuam tshuam nrog, thiab qhov no tso cai rau koj los ntawm cov neeg siv lub hom phiaj.

LinkedIn Ads:

LinkedIn tshaj tawm feem ntau txwv rau LinkedIn platform. Txij li thaum nws yog lub platform rau B2B cov kws tshaj lij, muaj ntau cov ntsiab lus hais txog kev ua haujlwm, xws li txoj haujlwm, tuam txhab txog ib tus neeg hauv nws cov ntaub ntawv, uas pab txhawm rau tsom lawv rau kev tshaj tawm.

kev txiav txim: 

Nrhiav rau qhov kev ncav cuag loj uas koj xav tsom rau leej twg thiab txhua tus? Tom qab ntawd Google Ads yog qhov kev xaiv zoo tshaj plaws rau koj!

Koj puas xav tsom koj cov neeg siv raws li lawv cov ntaub ntawv tshaj lij, xws li lawv txoj haujlwm, kev lag luam, thiab lwm yam? Tom qab ntawd xaiv rau LinkedIn tshaj tawm.

Ad hom thiab hom muab los ntawm lawv

Google thiab LinkedIn muab lawv tus kheej cov txheej txheem tshaj tawm thiab cov qauv, thiab ntawm no yog qee qhov ntawm lawv:

Ad hom - Google Ads:

Google muaj ntau hom kev tshaj tawm rau koj xaiv los ntawm, thiab qee qhov yog:

• Zaub tawm: Cov kev tshaj tawm no tau muab tso rau hauv YouTube, Gmail, thiab thaum saib lub vev xaib. Cov no yog cov kev tshaj tawm pom.
• Dynamic search ads: Cov kev tshaj tawm no tau muab tso rau thaum tib neeg tshawb nrhiav lo lus tseem ceeb uas yog rau koj lub niche. Cov ntawv tshaj tawm tshawb nrhiav tau muab tso rau saum cov nplooj ntawv tshawb fawb nrog cov ncauj lus thiab cov lus piav qhia meta tau tsim tawm raws li cov ntsiab lus ntawm koj nplooj ntawv tsaws.
• Muag khoom Ads: Cov khoom muag hauv online thiab hauv zos yuav raug tso tawm ntawm nplooj ntawv tshawb fawb raws li cov lus nug ntawm tus neeg siv.
• App txhawb kev tshaj tawm: Cov kev tshaj tawm no yog siv los txhawb cov apps nrog cov ncauj lus, yees duab, thiab cov ntsiab lus duab.
• Kev tshawb nrhiav hauv zos: Cov kev tshaj tawm no tau pom nyob rau hauv nplooj ntawv tshawb fawb thaum ib tus neeg tshawb nrhiav hauv zos, xws li "Bakeries ze kuv".
• Gmail Ads: Cov kev tshaj tawm no tau muab tso rau hauv Gmail nkaus xwb. Tej zaum koj yuav tau pom cov ntawv tshaj tawm hauv koj qhov kev tshaj tawm thiab kev sib raug zoo ntawm Gmail.

LinkedIn Ads:

LinkedIn tshaj tawm kuj muaj lawv tus kheej versions ntawm ad hom thiab hom. Cov no yog:

• Cov lus txhawb nqa: Tshaj tawm cov ntawv tshaj tawm xws li cov no tau muab tso rau hauv qhov pub ntawm cov neeg siv, yog li muaj kev xav zoo li qub.
• Sponsored messaging: Inmail tshaj tawm xws li qhov no pab cov neeg tshaj tawm mus txog lawv cov neeg tuaj saib lub hom phiaj hauv nqe lus nws tus kheej.
• Cov ntawv nyeem: Cov kev tshaj tawm no tau muab tso rau hauv kaum sab xis saum toj ntawm tus neeg siv lub desktop pub.
• Dynamic Ads: Cov ntsiab lus tshaj tawm tus kheej nrog koj lub npe txoj haujlwm, duab, thiab lub koom haum yuav muab tso rau ntawm ob sab ntawm cov khoom noj.

kev txiav txim:

Thaum nws los txog rau kev muaj tswv yim freedom thiab ad hom ntawv los sim nrog, Google Ads muaj lub siab tawv. Yog li yog tias qhov no yog qhov koj xav tau, xaiv Google Ads.

Nyob rau hauv cov ntaub ntawv ntawm LinkedIn kev tshaj tawm, txoj hauv kev yog streamlined nrog tsawg dua ad hom kev xaiv. Yog li, yog tias koj tsuas yog xav tau kho sai thiab tsis xav tsis meej pem nrog ntau hom, ces LinkedIn tshaj tawm tuaj yeem ua haujlwm rau koj.

Kev xaiv hom phiaj

Nov yog qee qhov kev xaiv hom phiaj uas tau muab los ntawm Google thiab LinkedIn tshaj tawm, ntsig txog:

Google Ad:

Peb twb tau tsim tias Google Ads muab kev nkag mus rau ntau tus neeg siv. Tom qab tag nrho, leej twg tsis siv Google tsawg kawg ib zaug ib hnub, txoj cai?

Qhov ntawd txhais tau hais tias peb yuav tsum muaj kev sib cais muaj zog thiab lub hom phiaj kev xaiv nyob rau hauv qhov chaw ua ntej ntawm cov neeg raug. Los yog koj yuav siv koj cov peev nyiaj rau cov neeg tuaj saib tsis cuam tshuam. 

Txhawm rau faib cov neeg, cov no yog qee qhov kev xaiv muab los ntawm Google:

• Kev Koom Tes - Kev nyiam thiab tus cwj pwm
• Raws li kev cai xaiv xws li Keywords, URL, thiab lwm yam
• Kev ua lag luam - Cov ntaub ntawv ntawm lawv qhov kev yuav khoom tsis ntev los no
• demographics - xws li hnub nyoog, qhov chaw, thiab poj niam txiv neej.

Tsis muaj cov txheej txheem segmentation qhov tob ntawm no, yog li tau txais qhov tsis cuam tshuam rau lub sijhawm yog qhov tsis tuaj yeem zam.

LinkedIn Ads:

LinkedIn, raws li lub platform, sau ntau cov ntaub ntawv hais txog nws cov neeg siv, xws li lub npe txoj haujlwm, qhov chaw, kev lag luam, thiab lwm yam, uas ua rau lub luag haujlwm rau segmentation zoo dua.thiab tuaj yeem ua tau zoo dua thaum ua ke nrog ib qho LinkedIn prospecting tool txhawm rau ntes thiab ua raws li kev coj ua zoo ntawm email txias lossis hu rau txias. Qee qhov kev xaiv hom phiaj uas lub platform no muaj raws li hauv qab no: 

• Kev kawm txuj ci xws li qib siab thiab daim ntawv pov thawj
• Cov ncauj lus qhia txog kev ua haujlwm xws li lub npe haujlwm, lub tuam txhab npe, thiab kev paub dhau los
• Cov kev txaus siab xws li kev txawj ntse thiab cov cuab yeej
• Lub tuam txhab cov ntsiab lus xws li lub npe, qhov loj me, kev sib txuas, thiab niche
• Cov ntaub ntawv pej xeem xws li hnub nyoog, poj niam txiv neej, thiab qhov chaw nyob.

kev txiav txim:

Yog tias koj tab tom nrhiav mus kom dav raws li koj xav tau thiab tsim kom muaj ntau tus thawj coj raws li koj tuaj yeem ua tau, ces qhov kev xaiv tsawg dua, thiab qhov dav dav ntawm Google tshaj tawm, tuaj yeem yog txoj hauv kev rau koj. Thiab thaum twg 45% ntawm B2B marketers hais tias generating ua yog qhov kev sib tw nyuaj tshaj plaws ntawm txhua tus, qhov kev xaiv no tuaj yeem ua tus vajtswv.

Tab sis yog tias koj xav kom tau txais cov thawj coj zoo thiab xav tsom rau ib pawg neeg tshwj xeeb, ces LinkedIn tshaj tawm yog qhov koj xav tau.

Lub hom phiaj siv

Cov neeg siv lub hom phiaj hauv Google thiab LinkedIn tshaj tawm txawv raws li hauv qab no:

Google Ads:

Google Ads tso cai rau koj los tsom cov lus tseem ceeb uas muaj lub hom phiaj yuav. Cia peb ntsib nws, feem ntau ntawm peb mus txog Google ua ntej thaum peb xav yuav khoom lossis kev pabcuam. Yog li los ntawm kev tso koj cov ntawv tshaj tawm rau ntawd, koj tuaj yeem ncav cuag koj cov neeg tuaj saib thaum lawv nyob hauv qhov tseem ceeb ntawm kev hloov pauv.

LinkedIn Ads:

LinkedIn, ntawm qhov tod tes, yog lub platform uas cov kws tshaj lij kev lag luam mus rau thaum lawv xav tau hloov kho tshiab ntawm cov xov xwm lag luam tshiab thiab network. Lawv tsis nquag nrhiav kev yuav khoom lossis kev pabcuam, uas ua rau nws nyuaj rau ntes lawv hauv kev xav yuav khoom.

kev txiav txim:

Yog tias koj xav mus cuag cov neeg thaum lawv tau txiav txim siab ua kev yuav khoom, ces koj yuav tsum xaiv rau Google Ads.

Tab sis yog tias koj xav kom cov neeg paub tias lawv xav tau cov khoom lossis kev pabcuam, txawm tias ua ntej lawv paub tias lawv muaj teeb meem, ces LinkedIn ad yog txoj hauv kev mus.

Hauv cov ntsiab lus no, ntau lub lag luam tig mus b2b ua cov tuam txhab lag luam los pab lawv tsim cov phiaj xwm uas ncav cuag cov neeg muaj peev xwm thaum ntxov hauv lawv txoj kev txiav txim siab.

Ad Budget:

Cov kev xav tau nyiaj txiag dav dav rau txhua hom kev tshaj tawm yog raws li hauv qab no:

Google Ad:

Google tshaj tawm feem ntau nyob rau sab pheej yig dua, qhov twg CPC rau cov hom kev tshaj tawm tuaj yeem tuaj qhov twg los ntawm ob peb xees mus rau ob peb puas duas las feem ntau.

LinkedIn Ads:

Tab sis LinkedIn tshaj tawm, ntawm qhov tod tes, muaj nqi heev. Tej zaum koj yuav tau siv nyob qhov twg ntawm ob peb puas duas las mus rau txhiab tus kom tau txais cov ntaub ntawv teev tseg uas koj tuaj yeem siv los txiav txim siab tshaj tawm tseem ceeb. Raws li lub hom phiaj ntawm koj qhov kev tshaj tawm, koj cov peev nyiaj yuav txawv.

kev txiav txim:

Hauv kev sib ntaus ntawm LinkedIn ad vs Google Ads, Google Ads yog tus yeej ntawm no. Yog tias koj xav tau qhov kev xaiv tshaj tawm tus nqi, ces mus rau Google Ads. Tab sis yog tias koj txaus siab siv nyiaj zoo, ces muab LinkedIn tshaj tawm txhaj tshuaj.

Analytics:

Lub analytics dashboard ntawm ob hom kev tshaj tawm no muab cov ntaub ntawv hauv qab no:

Google Ad:

Google Ads muaj nws cov ntaub ntawv sib txuas nrog Google Analytics. Txoj kev no koj tuaj yeem ntsuas qhov kev ua tau zoo ntawm tsis yog koj qhov kev tshaj tawm nkaus xwb tab sis kuj txuas nrog koj lub vev xaib cov ntaub ntawv. Daim ntawv tshaj tawm cov ntaub ntawv yog qhov dav zoo nkauj nrog cov ncauj lus kom ntxaws. Yog li, qhov kev tshuaj ntsuam xyuas yog qhov tseem ceeb ntxiv.

LinkedIn Ads:

Txawm tias nrog LinkedIn tshaj tawm, koj tuaj yeem tau txais kev ua haujlwm ntawm koj cov kev tshaj tawm hauv kev txuas nrog koj lub vev xaib. Los ntawm kev txhim kho Insights tag, koj tuaj yeem yooj yim taug qab cov txiaj ntsig ntawm kev sib tw nrog koj lub vev xaib. Tab sis qhov zoo dua ntawm LinkedIn tshaj tawm yog tias lawv muab qee qhov kev ntsuas kev lag luam uas Google Analytics tsis ua.

kev txiav txim:

Qhov kev tshuaj ntsuam xyuas yog nyob ntawm seb qhov ntsuas koj tau tsom mus rau dab tsi. Piv txwv li, yog tias koj xav kom tau txais kev pom zoo ntawm tag nrho lub voj voog kev yuav khoom thiab qhov chaw tsom xam, ces xaiv Google Ads.

Tab sis yog tias koj xav paub seb koj lub hom phiaj cov neeg tuaj saib yog leej twg, lawv txoj haujlwm profile, thiab cov ntaub ntawv tshaj lij, tom qab ntawd LinkedIn analytics yog qhov rau koj.

Yooj Yim ntawm qhov kev siv

Ob lub platforms muaj ntau txoj kev teeb tsa kev tshaj tawm, tab sis qhov twg yog qhov yooj yim dua los khiav? Cia peb kawm paub.

Google Ads:

Google Ads tsis yooj yim rau kev teeb tsa. Koj yuav tsum muaj kev txawj ntse lo lus tseem ceeb, nkag siab txog cov tswv yim sib tw, thiab cov kev faib cov neeg tuaj saib. Thiab feem ntau, newbies yuav hnov ​​​​zoo siab nrog ntau qhov kev xaiv.

LinkedIn Ads:

LinkedIn twb yog B2B network; Yog li ntawd, nrog kev nkag siab me ntsis, koj tuaj yeem tau txais kev tshaj tawm tau yooj yim thiab ua haujlwm. Thiab txoj kev kawm nkhaus rau cov kev tshaj tawm no kuj tsis ntev, uas ua rau nws yooj yim pib.

kev txiav txim:

Koj puas yog tus pib thiab xav kom tau txais kev tshaj tawm ua haujlwm nrog tsawg kawg hassle? Tom qab ntawd, LinkedIn tshaj tawm yog qhov kev xaiv zoo tshaj plaws rau koj. Tab sis nrog me ntsis kev kawm nkhaus, koj tuaj yeem ua rau Google tshaj tawm ua haujlwm rau koj.

LinkedIn Ads vs Google Ads - Qhov twg yog qhov zoo tshaj?

Honestly, ob leeg. Vim tias ob hom kev tshaj tawm muaj qhov sib txawv, lawv tsis tuaj yeem raug cais tawm ntawm lub tswv yim kev lag luam. Nrog rau txhua nqe lus txiav txim, tam sim no koj tuaj yeem xav txog qhov koj tab tom sawv thiab tuaj yeem muaj lub tswv yim uas yuav tsum mus nrog.

Tab sis peb xav kom koj muab lwm qhov ad mus ib yam nkaus. Ua ib lub tswv yim uas yuav pab koj tau txais qhov zoo tshaj plaws ntawm ob lub ntiaj teb, thiab koj yuav raug txheeb xyuas.

Txawm li cas los xij, txhua qhov kev tshaj tawm uas koj xaiv mus nrog, ua kom muaj tswv yim zoo yog tsis sib tham. Thiab yog tias koj yog ib tus neeg uas tsis tshua muaj kev paub txog kev tsim, ces qhov no tuaj yeem ncaj qha nyuaj rau koj ua. Tab sis nrog Predis AI, qhov teeb meem no yog eradicated.

Nrog cov lus qhia yooj yim, koj tuaj yeem tsim cov qauv tsim tawm, daim ntawv, kab lus, thiab CTA hauv ib feeb. Koj tuaj yeem ua koj tus kheej tshaj tawm nrog peb lub tsev qiv ntawv dav dav ntawm cov qauv.

Yog hais tias qhov no suab zoo li ib yam dab tsi uas koj xav tau, ces sau npe hnub no kom tau koj free tus account!

FAQ: