Thaum koj xav txog kev tuav pov hwm, lo lus "zoo siab" yeej tsis tshwm sim rau lub siab tam sim ntawd. Ntawm qhov tod tes, qee qhov kev tuav pov hwm kev lag luam, nkag siab yuav ua li cas los tsim kev tshaj tawm uas ua ntau dua li tsuas yog ntes cov neeg nyiam. Yog li ntawd, lawv muaj kev cuam tshuam. Cov tuam txhab no ntiav cov kev tshaj tawm tshiab kom sib txawv lawv tus kheej hauv kev lag luam coob. Lawv koom nrog cov neeg siv khoom ntawm tus kheej qib, thiab tsim kom muaj npe nrov. Ntawm no yog 10 qhov zoo tshaj plaws kev pov hwm kev tuav pov hwm ad piv txwv, ob qho tib si yav dhau los thiab tam sim no. Peb kuj tseem yuav tshawb nrhiav yuav ua li cas los tsim kev tshaj tawm zoo, cov cuab yeej zoo tshaj plaws uas yuav tsum tau muaj thiab cov khoom tseem ceeb!
Vim li cas Insurance Ads tseem ceeb?
Insurance tshaj tawm yog qhov tseem ceeb heev vim lawv pab cov neeg siv khoom tuav complex cov khoom, tsim kev ntseeg siab, thiab paub ntau ntxiv txog lub tuam txhab. Kev tuav pov hwm feem ntau pom tias yog qhov tsim nyog es tsis yog qhov kev ntshaw. Tias yog vim li cas kev tshaj tawm kev pov hwm muaj tswv yim pab cov tuam txhab txuas kev xav nrog lawv cov neeg tuaj saib. Ntxiv rau cov phiaj xwm kev tuav pov hwm thiab premiums, lawv hais txog qhov tseem ceeb ntawm kev nyab xeeb, kev kaj siab lug, thiab nkag mus rau kev pab thaum xav tau.
5 Classic Insurance Ad piv txwv uas teeb tus qauv
Lub "Hump Hnub" Ad los ntawm Geico
Qhov kev lag luam no yog ib qho zoo tshaj plaws paub Geico ads. Kev tshaj tawm los ntawm Geico tau sau tseg tias yog kev lom zem thiab quirky. Thaum pib ntawm qhov kev ua si, ib tug ntxhuav mob siab heev taug kev los ntawm lub chaw ua haujlwm thiab nug, "Xav seb hnub twg yog hnub twg? Hmoob Hnub! "
- Qhov kev tshaj tawm no yooj yim, lom zem, thiab tsis nco qab. Ntawm no, Hnub Hump txhais tau tias Wednesday, nruab nrab ntawm lub lim tiam.
- Vim nws qhov kev lom zem, qhov kev tshaj tawm no cuam tshuam nrog cov neeg tuaj saib, ua rau nws yog ib qho ntawm Geico tshaj tawm tshaj tawm hauv kev tshaj tawm.
Allstate "Mayhem" Series
Allstate tau nthuav tawm lub cim “Mayhem” los piav txog ntau yam xwm txheej uas tsis tau pom dua, suav nrog kev tsheb sib tsoo, ntoo poob, thiab GPS tshuab uas tawm ntawm lawv tus kheej.
- Qhov no ad series siv tsaus nti comedy ua kom muaj kev tuav pov hwm zoo dua.
- "Mayhem" tau dhau los ua kev cai dab qhuas tshwm sim vim nws rapid kev xa khoom thiab lus piav qhia ntse. Nws pab Allstate sawv sib nrug hauv ib puag ncig kev lag luam congested.
Farmers Insurance "Peb Paub Los Ntawm Kev" Kev Sib Tw
Kev Tuav Pov Hwm Pov Hwm Yej showcases bizarre, tiag tiag-lub neej thov nrog tagline, "Peb paub ib yam lossis ob vim peb tau pom ib yam lossis ob."
- Los ntawm ib lub moose tsoo ntawm lub qhov rais mus rau lub tsheb uas muaj xim pleev xim rau kev sib tw yog ob qho tib si kev kawm thiab kev lom zem.
- Nws lees paub cov neeg siv khoom txawm tias qhov xwm txheej txawv li cas, Farmers Insurance tau them rau lawv.
Progressive "Flo" Insurance Ad
"Flo" los ntawm Progressive tau dhau los ua ib qho ntawm feem ntau zoo-paub tuam txhab mascot, nrog rau tus cwj pwm zoo siab ntawm tus cwj pwm thiab lub teeb ci dawb.
- Flo ntxiv xav tau kev ua siab zoo mus rau complex kev tuav pov hwm kev lag luam.
- Nws yog tus paub zoo uas tau pab Progressive txuas nrog ntau tus neeg tuaj saib los ntawm kev tswj hwm lawv cov hom lag luam sib xws thiab ua rau lawv luag dhau ntau qhov kev tshaj tawm.
State Farm “Jake from State Farm” Ad
This video ad mus viral vim nws suav nrog a feem ntau funny lus. Ib tug txiv neej raug ntes tau tham hauv xov tooj thaum tsaus ntuj, thiab thaum nug los ntawm nws tus poj niam tsis txaus ntseeg, nws teb tias, "Nws yog Jake, los ntawm Xeev Farm."
- Qhov yooj yim thiab niaj hnub xwm txheej ntaus chord, ua rau Jake lub rooj txhawb siab nyob rau hauv ib tug tshiab series ntawm kev tshaj tawm.
- Qhov kev tshaj tawm kev pov hwm no tau txuas ntxiv lom zem thiab koom nrog.
5 Cov Kev Pov Hwm Tshiab Ad piv txwv uas Ua Ntshai
Liberty Mutual "Tsuas Them Rau Yam Koj Xav Tau" Kev Sib Tw
Liberty Mutual qhov kev tshaj tawm tshiab rau "Tsuas Them Rau Yam Koj Xav Tau" yog ob qho tib si lom zem thiab ntxim nyiam.
- Kev sib tw lus lom zem thiab yooj yim, zoo li tus ntxim hlub LiMu Emu thiab Doug, pab cov neeg siv khoom nco ntsoov lub hom.
- Vim yog cov cim tsis nco qab, nws yooj yim dua rau cov neeg tuaj saib kom nco qab lub hom.
Hippo Insurance “Smart Home, Smart Insurance” Ad
Hippo Insurance txhawb nqa nws "Smart Home, Smart Insurance" pob hauv ntau dua kawm mus kom ze.
- Qhov kev tshaj tawm no yog tsom rau cov uas yog tech-savvy thiab nrhiav kom yooj yim, rapid ntawv pov hwm.
- Nws lub hom phiaj tseem ceeb yog cov hluas txij li nws tsom mus rau kev siv thev naus laus zis, suav nrog cov xwm txheej tam sim no, thiab muaj cov duab ntxim nyiam.
Lemonade Insurance "Instant Txhua Yam" Kev Sib Tw
Qhov piv txwv tshaj tawm kev pov hwm no qhia Lemonade cov txheej txheem kev pov hwm yog yooj yim thiab ncaj.
- Hauv lawv ad "Instant Txhua Yam" tshaj tawm, lawv tau siv xim bold, huv si graphics, thiab ceev dab neeg.
- Qhov kev tshaj tawm no thov rau cov neeg siv khoom niaj hnub uas muaj txiaj ntsig zoo thiab kev pom tseeb.
Lub Zebra "Insurance Made Simple" Ad Campaign
Zebra yog lub vev xaib kev pov hwm uas sib piv cov nqi pov hwm.
- Lawv tau tshaj tawm kev tshaj tawm qhia tias kev pov hwm nyuaj npaum li cas tuaj yeem ua tau thiab yuav ua li cas lawv ua kom yooj yim dua.
- Qhov ad siv comedy thiab cov xwm txheej sib txheeb, xws li ib tug neeg sim txiav txim siab txog txoj cai nyuaj, rau cov neeg siv khoom uas pom cov ntawv pov hwm tus qauv nyuaj rau kev nkag siab.
Xeev Farm's “Kev Sib Tham” Kev Sib Tham
State Farm launched lub "Kev sib tham” phiaj xwm Thaum lub caij nag xob nag cua 2020, koom tes nrog IBM Watson kom xa cov lus qhia txog kev nyab xeeb ntawm tus kheej. Cov neeg siv khoom tuaj yeem cuam tshuam los ntawm Huab Cua Channel app thiab Weather.com, qhov chaw lawv tau txais real-time thiab tailored kev ruaj ntseg cov lus qhia.
- Cov phiaj xwm tshaj tawm siv huab cua-targeting tech mus cuag cov neeg hauv thaj chaw uas muaj feem cuam tshuam los ntawm huab cua hnyav.
- Txoj hauv kev no nthuav qhia State Farm's saib xyuas lub suab nrov, txhim kho cov neeg siv khoom ntseeg siab.
- Nws coj mus rau kev sib sib zog nqus sib txuas, muaj txiaj ntsig zoo rau cov neeg siv khoom sib cuam tshuam, thiab ntxiv dag zog rau hom loyalty.
Vim li cas Cov Kev Pov Hwm Ad piv txwv yog qhov zoo tshaj?
Kev tshaj tawm kev tuav pov hwm zoo tshaj siv yooj yim, yooj yim to taub lus los nthuav qhia zaj dab neeg. Tag nrho cov no, coj tawm lub siab xav teb. Hauv tag nrho cov piv txwv saum toj no ntawm Insurance tshaj tawm, lawv tau tswj kom ua tiav qhov no. Peb yuav pom li cas:
- Kev sib deev muaj zog: Lawv coj mus rau hauv kev xav, txawm tias nws yog kev lom zem, nostalgia, los yog lub siab dawb paug. Qhov no yuav pab kom sib txuas nrog cov neeg tuaj saib nyob rau theem tob.
- Cim Cim: Mascots zoo li "Flo" thiab "Mayhem" ua lub ntsej muag ntawm lub hom, ua rau nws yooj yim rov nco qab.
- Clear Messaging: Cov ads xa cov lus yooj yim thiab zoo ib yam uas yooj yim to taub.
- Creative Dab Neeg: Lawv siv kev piav qhia uas ua rau cov neeg tuaj saib hooked.
- Kev sib koom siab siab: Cov kev tshaj tawm no tsis yog saib xwb tab sis lawv tau sib koom, sib tham, thiab nco ntsoov thiab.
Yuav Ua Li Cas Tsim Cov Ntawv Pov Hwm Pov Hwm Zoo?
Txhawm rau tsim kom muaj kev pov hwm kev lag luam zoo, koj yuav tsum muaj tswv yim, ntse, thiab nkag siab tias koj sau rau leej twg. Cia peb kawm seb yuav ua li cas:
- Yuav Tsum Paub Koj Cov Neeg Tuaj Sab: Kawm paub txog koj cov neeg nyeem. Kawm txog yam lawv xav tau, dab tsi ua rau lawv ntxhov siab, thiab dab tsi ua rau lawv zuam.
- Cia Nws Ua Yoojyim: Txo qhov nyuaj. Hais lus nyob rau hauv ib tug style uas yog yooj yim thiab nco.
- Siv Emotion: Cov neeg muaj feem yuav nco qab cov lus tshaj tawm uas ua rau muaj kev xav, txawm tias los ntawm kev ua yeeb yam, kev khuv leej, lossis kev tshoov siab.
- Ua Authentic: Tsim kom muaj kev ntseeg siab, ua qhov tseeb thaum sib txuas lus nrog lwm tus.
- Test thiab Optimize: Kuaj, ntsuas, thiab ua A/B xeem. Kev xeem A / B tuaj yeem pab koj txiav txim siab seb qhov kev xaiv twg zoo dua.
Cov cuab yeej los tsim kev tuav pov hwm Ads
- Predis AI yog qhov zoo tshaj plaws kev tswj hwm kev tshaj xov xwm, uas siv AI thiab tsim kev tshaj tawm, yeeb yaj kiab, tshaj tawm hauv ib qho! Koj tuaj yeem saib seb koj cov neeg sib tw ua dab tsi los ntawm free cov cuab yeej tsom xam cov neeg sib tw.
- Canva yog ib qho kev pab cuam zoo heev rau kev tsim cov duab thiab cov yeeb yaj kiab.
- Google tshaj tawm yog qhov chaw zoo tshaj plaws los khiav demographicically tsom cov zaub thiab nrhiav kev tshaj tawm.
- Facebook Ad Manager tso cai rau koj los tswj cov kev tshaj tawm uas nthuav tawm rau cov neeg siv raws li lawv nyiam thiab tus cwj pwm.
- Animoto ua kom yooj yim los tsim cov yeeb yaj kiab uas tib neeg yuav xav saib.
- Adobe Creative Suite: Muab cov cuab yeej tshaj lij los tsim cov kev tshaj tawm zoo.
xaus
Yuav kom xaus, cov piv txwv ad no qhia tau li cas kev tshaj tawm zoo tuaj yeem ua tau, yog tias nws yog kev lom zem thiab qhov muag pom, rau lub ntsiab lus loj xws li kev tuav pov hwm. Cov tuam txhab no qhia tau hais tias lom zem, kov cov dab neeg thiab ntxim nyiam jingles tuaj yeem siv hauv kev tshaj tawm kom ua tiav ntau dua li kev muag khoom yooj yim. Lawv kuj tuaj yeem tsim kev sib raug zoo nrog cov neeg siv khoom. Cov kev tshaj tawm no txhawb cov neeg lag luam kom muaj tswv yim, sib txuas lus nrog lawv target audience, thiab tsis txhob ntshai kom muaj kev lom zem.
