19 Google Responsive Display Ad piv txwv kom tau txais kev tshoov siab

Txawm hais tias koj yog tus neeg lag luam tshiab lossis tus kws tshaj lij, koj yuav pom zoo nrog peb tias kev lag luam koj txoj kev lag luam yog qhov tseem ceeb rau nws txoj kev vam meej. Yuav ua li cas yog tias peb hais rau koj tias koj tuaj yeem nkag mus rau kev lag luam platform uas ncav cuag tsawg kawg 90% ntawm cov zej zog online? Kuv hais tias, “Sau npe rau kuv!” Zoo siab txais tos rau Google Display Network, qhov chaw ua lag luam ntsib cov neeg tuaj yeem! Hauv tsab xov xwm no, cia peb tob tob rau hauv qhov zoo tshaj plaws Google Display Ads piv txwv uas tau ua haujlwm yav dhau los.

Nrog ntau lab tus lag luam koom tes nrog Google los tso saib lawv cov khoom, muab koj txhais ko taw zoo tshaj plaws rau pem hauv ntej yog qhov tseem ceeb rau kev ua kom tau zoo tshaj plaws ntawm lub platform no. Hais tias, cia peb dhia dej rau hauv nws thiab saib seb koj tuaj yeem tsim qhov kev tshaj tawm uas sawv tawm ntawm cov neeg coob coob!

Google Display Ads yog dab tsi thiab vim li cas koj yuav tsum saib xyuas?

Google Qhia Tawm Tshaj Tawm, thaum leveraged kom raug, muaj peev xwm los txhim kho koj hom kev paub. Nws qhov kev ua tau zoo hauv kev xa tawm thoob plaws ntau lub platform, khoom siv, thiab cov qauv tau ua rau nws yog ib qho cuab yeej tshwj xeeb los tsav kev muag khoom, sib sau ua ke, thiab txhim kho koj qhov kev pom tag nrho.

Nov yog qee qhov piv txwv ntawm kev tshaj tawm cov yeeb yaj kiab uas ua tiav thiab qee cov lus qhia thiab cov lus qhia txog yuav ua li cas koj tuaj yeem coj lawv cov kev coj ua zoo tshaj plaws rau nce cov txiaj ntsig zoo li.

19 Tso Tawm Cov Piv txwv los kos kev tshoov siab los ntawm

Thaum nws los txog rau Ads, koj muaj qhov sib cais thib ob los tuav thiab khaws koj cov neeg tuaj saib. Qee qhov kev tshaj tawm no tau ua tiav qhov no los ntawm cov ntawv luam tawm tswv yim, kev pom zoo nkauj, thiab lwm yam. Cia peb pom qee qhov piv txwv kom nkag siab zoo dua:

1. Semrush

Semrush yog qhov nrov SEO platform uas muaj kev nkag siab zoo rau koj lub vev xaib kev ua tau zoo tag nrho. 

Tshawb xyuas daim ntawv tshaj tawm no uas lawv qhia koj raws nraim qhov koj yuav tau txais los ntawm lawv cov khoom. Thiab lawv "Sim nws Free” yog qhov txaus nyiam CTA rau cov neeg tuaj tshiab kom tsawg kawg sim nrog cov khoom ib zaug. 

Hom Ad: Duab Ad

2. salesforce

Nrog rau stats hauv daim ntawv tshaj tawm yog ib lub tswv yim zoo heev. Kev txheeb xyuas tam sim ntawd ntxiv kev ntseeg siab thiab kev ntseeg siab rau kev lag luam, yog li ua rau tib neeg xav tias tus neeg siv yuav tshawb xyuas koj lub lag luam.

Tsis tas li ntawd, CTA "Get the report" solidifies the fact that this is not a empty statement and they have profic backing for it. Thiab koj yuav tsum pom zoo, Salesforce muaj lub cim ntxim hlub tshaj plaws ntawm txhua lub sijhawm, uas ua rau tus tsim txhua yam zoo nkauj dua!

Hom kev tshaj tawm: Duab Ad

3. Tsev av

Cov duab Ads piv txwv no yog qhov qhia txog qhov koj tuaj yeem tau txais kev lees paub rau koj txoj kev lag luam thiab tseem lim cov kev cia siab los ntawm kev tshaj tawm nws tus kheej. Ntxiv tus nqi rau daim ntawv tshaj tawm nws tus kheej yuav tiv thaiv tib neeg los ntawm kev nyem rau ntawm qhov kev tshaj tawm thiab tsis ua kev yuav khoom. Qhov no nyob rau hauv lem yuav txo tus nqi tshaj tawm thiab nws tseem yuav txhim kho koj txoj hauv kev los hloov cov coj no.

Hom kev tshaj tawm: Duab Ad

4. Asana

Qhov luv luv daim ntawv, qhov zoo tshaj qhov ad. Thiab Asana tau nailed lub tswv yim no nrog cov ntsiab lus luv luv. Hauv ob peb lo lus, lawv tau tswj hwm qhov kev txhawj xeeb feem ntau cov lag luam ntsib thiab lawv cov khoom yuav pab tau li cas rau cov neeg siv. Yog tias koj pom, lawv kuj tau qhia meej tias Asana tuaj yeem pab koj txhim kho koj cov nyiaj tau los ntawm kev lag luam.

Hom kev tshaj tawm: Duab Ad

5. Spotify

Nrog rau qhov muag pom cov duab kos thiab pom cov qauv tsim, qhov piv txwv ntawm Spotify tshaj tawm no yuav ua rau koj nres thiab ntsia. Ib cag ntawm cov qauv tsim, cov ntsiab lus meej meej thiab koj tau txais lub tswv yim zoo ntawm qhov koj tau txais thaum koj nyem rau ntawm qhov kev tshaj tawm no.

Hom kev tshaj tawm: GIF Ad

6. Khw Tshaj Tawm

Cov ntsiab lus ntse no sau los ntawm Shopify yog ib qho yuav tsum tau sau tseg. Lawv tau piav qhia yooj yim txog lawv Cov Lus Qhia Tshwj Xeeb Tus Nqi thiab kuj ua rau cov neeg nyeem nkag siab tias lawv zoo dua li lawv cov neeg sib tw.

Hom kev tshaj tawm: Duab Ad

7. Hubspot

Hubspot tau ua rau lawv lub hom phiaj kom khav theeb yooj yim npaum li cas cov hlau lead tiam rau cov txheej txheem hloov dua siab tshiab yuav yog tias koj siv lawv cov khoom. Lawv lub ntsiab lus muaj zog? Lawv tau ua tiav hauv kev xa cov lus yooj yim thiab nrawm. Thiab kudos rau lawv yooj yim tab sis haib tsim.

Hom kev tshaj tawm: Video Ad

8. Amazon

Lub tswv yim Amazon no muaj txhua yam koj xav tau los nrhiav hauv kev tshaj tawm zoo. Kev piav qhia tus kheej cov duab? Tshawb xyuas! Clever wordplay? Tshawb xyuas!

Txawm hais tias qhov no muaj qhov txaj muag CTA thaum piv rau lwm cov tswv yim, nws yog tag nrho ntawm tus qauv zoo.

Hom kev tshaj tawm: Duab Ad

9. LinkedIn

Cov duab hauv kev tshaj tawm tsis cuam tshuam nrog lub hom. Tab sis khi nws nrog cov ntawv luam ua rau muaj kev lom zem thiab koom nrog kev tshaj tawm uas ua rau tus neeg siv nyiam. Lub ntuj yog qhov txwv thaum nws los txog rau kev muaj tswv yim!

Hom kev tshaj tawm: Duab Ad

10. GoDaddy

Qhov kev nthuav qhia ad piv txwv no yog tsim nyob rau hauv ib txoj kev uas ua rau nws tag nrho cov ntau nthuav thiab lom zem. Tus qauv posing nyob rau hauv ib tug kev lom zem, nquag elevates lub zuag qhia tag nrho vibe ntawm lub ad. Thiab cov xim ci ntsa iab yog qhov txhawb nqa zoo ib yam. Lub ntsiab pro hauv qhov ad ho? Nws yog qhov yooj yim uas koj tuaj yeem siv cov khoom no kom tau txais koj lub xaib thiab khiav! (Supposedly, hauv 2 feeb!)

Intriguing, txoj cai? 

Hom kev tshaj tawm: Duab Ad

11. Costco

Costco nkag siab txog cov teeb meem uas cov neeg siv kawg ntsib thiab lawv tau hais meej meej rau lawv hauv lawv cov phiaj xwm tshaj tawm, yog li ua rau tib neeg tsis tuaj yeem txav mus los yam tsis tau nyem rau ntawm nws. Thiab txawm tias koj yog ib tus neeg uas tsis tau mus yuav khoom noj, koj yuav tsum lees tias qhov no yog qhov kev xav tau!

Hom kev tshaj tawm: Duab Ad

12. General cov Motors lwm yam

Cov xim sov, vibrant xim ntawm cov duab ad piv txwv nthuav tawm qhov kev nkag siab ntawm cov khoom kim heev thiab tam sim ntawd rub koj lub siab. Txawm hais tias peb xav tias CTA yog qhov me me, tag nrho hauv tag nrho, qhov kev tshaj tawm no tau tswj xyuas thiab nthuav tawm lub hom phiaj vibe.

Hom kev tshaj tawm: Duab Ad

13. Wells Fargo

Qhov kev tshaj tawm Wells Fargo no ua rau muaj kev xav zoo vim yog hom duab uas lawv tau xaiv. Ua ke nrog cov ntawv sau uas hais txog cov khoom plig nyiaj ntsuab, thiab qhov ntawd tsis muaj nqi sau npe.

Kos npe rau kuv!

Hom kev tshaj tawm: Duab Ad

14. Npuag Tub Yaj

Los ntawm tus qauv zoo siab uas ua rau lub cev muaj zog, cov ntsiab lus xim yooj yim uas sib xyaw ua ke zoo, thiab qhov zoo nkauj minimalistic, Fababletics ad yog qhov tsis txaus ntseeg tsis tau nthuav.

Hom kev tshaj tawm: Duab Ad

15. CloudBees

Yooj yim tseem cuam tshuam! Qhov piv txwv ntawm cov lus tshaj tawm no tau ncaj qha rau cov lus hais txog qhov teeb meem, muaj kev daws teeb meem (uas feem ntau yuav muab zais hauv qab phab ntsa nkag), thiab ua rau cov neeg siv los nrhiav kev daws teeb meem. 

Hom kev tshaj tawm: Duab Ad

16. Monday.com

Qhov piv txwv no google tso tawm cov ntawv tshaj tawm yog qhov qhia meej ntawm ua ntej thiab tom qab siv lawv cov khoom. Thiab qhov zoo tshaj plaws? Lawv tsis txawm xav tau cov lus los qhia rau lawv cov neeg siv. Nrog ib tug ntse infographic, lawv tau tswj kom xa cov lus hla.

Hom ad: GIF ad

17. Squarespace

Qhov no google tso tawm tshaj tawm los ntawm Squarespace muaj cov xim zoo nkauj ntawm nws uas qhia txog kev sov siab thiab tus qauv tsim minimalistic ua rau nws pom kev zoo siab. Tsis tas li ntawd, CTA nrog a free muab rau hauv lawv ib txwm yog ib lub tswv yim zoo, txoj cai?

Hom ad: GIF ad

18. Hnub Ua Haujlwm

WorkDay tau ua qhov teeb meem tseem ceeb uas lawv daws tau rau hauv tagline rau lawv qhov kev tshaj tawm. Txoj kev no cov neeg tuaj saib muaj feem yuav paub tias yuav tsum tau ua dab tsi thiab tseem muaj txoj hauv kev zoo dua los nyem rau ntawm lawv cov ntawv tshaj tawm kom paub ntau ntxiv.

Hom kev tshaj tawm: GIF Ad

19. Swarovski

Hom kev tshaj tawm ntse no los ntawm Swarovski tsis muaj daim ntawv tshaj tawm txhua. Txawm li cas los xij los ntawm kev yees duab muaj tswv yim, lawv tso saib cov haujlwm tshwj xeeb ntawm cov khoom thiab ntau txoj hauv kev uas koj tuaj yeem kho nws.

Hom kev tshaj tawm: Video Ad

Hom Google Display Ads thiab thaum twg siv lawv

Thaum nws los txog rau Ad zaub network Google, muaj 6 hom loj thiab txhua hom ad muaj nws tus kheej cov txiaj ntsig. Cia peb muab cov ntsiab lus luv luv ntawm cov hom no kom koj tuaj yeem txiav txim siab paub.

1. Responsive Display Ads 

Cov neeg lag luam yeej ib txwm ua A / B xeem ua ib feem ntawm lawv lub tswv yim los nrhiav cov qauv uas ua tau zoo tshaj plaws. Yuav ua li cas yog tias peb hais tias Google nws tus kheej yuav ua qhov no rau koj?

Responsive Display Ads yog ib hom kev tshaj tawm uas koj tuaj yeem xa cov duab sib txawv, cov ntsiab lus, thiab cov ncauj lus. Google tom qab ntawd siv nws lub peev xwm kawm tshuab los ntsuas kev sib txuas ntawm cov kev tshaj tawm no thiab txiav txim siab qhov ua tau zoo tshaj plaws. Yog tias koj lub hom phiaj yog kom tau txais kev ua tau zoo tshaj plaws thiab ua siab ntev rau kev tshaj tawm hloov pauv, ces hom ntawv tshaj tawm no yog qee yam koj tuaj yeem xav txog. Yog tias koj cov peev nyiaj tso cai, muaj cov koom haum leej twg tuaj yeem pab coj los siv tshaj tawm hauv txoj kev tau txais txiaj ntsig tshaj plaws

Tshawb xyuas cov qauv hauv qab no, qhov twg tib qhov kev tshaj tawm tau tshwm sim hauv ob qhov sib txawv:

2. Duab Ads

Duab Ads yog qhov kev xaiv nrov ntawm cov lag luam rau lub sijhawm ntev. Hauv hom kev tshaj tawm no, koj tuaj yeem xa cov duab hauv ntau qhov ntau thiab tsawg. Xav tias nws yog ib daim ntawv me me, tab sis ib qho uas muaj nyob online thiab tsom rau cov neeg tuaj saib tshwj xeeb. Cov duab hom kev tshaj tawm tuaj yeem ua tau zoo thaum koj xav qhia koj cov khoom, muab kev nkag siab ntau ntxiv rau koj lub tuam txhab, thiab lwm yam. 

Txawm hais tias Adobe tau txais ib qho kev tshaj tawm ib txwm muaj, lawv tau tswj hwm kom nws txaus siab. Cov xim zoo nkauj, qhov sib txuam ntawm cov ntsiab lus, thiab tag nrho cov kev xav zoo nkauj xav tau kev saib xyuas.

3. GIF Ads

Kev tshaj tawm yuav tsum ua kom pom kev zoo siab kom paub tseeb tias tus neeg siv tau txais kev mloog zoo rau lawv. Thiab GIF tshaj tawm tuaj yeem pab koj ua tiav qhov ntawd. Kev hloov pauv cov ntsiab lus dynamic yog ib txoj hauv kev zoo los khaws cov xim thiab tseem tuaj yeem tso saib ntau yam khoom uas tsis tuaj yeem ua tau hauv cov duab zoo li qub. Yog li ntawd, koj tau txais cov ntaub ntawv ntxiv thiab tseem khaws cov nqi tsim khoom qis dua li kev tshaj tawm video.

Cov hom kev tshaj tawm no zoo heev yog tias koj xav ntxiv cov ntaub ntawv ntxiv, tab sis nco ntsoov tias cov GIFs luv luv thiab looping, yog li ntxiv ntau dhau yuav tsis ua haujlwm rau koj qhov kev nyiam.

Workday's Ad siv luv luv, dynamic txav los txhim kho kev koom tes los ntawm kev txav mus los. Txawm li cas los xij, qee lub tuam txhab siv GIF tshaj tawm los ntxiv cov ntsiab lus ntxiv, nthuav qhia ntau cov khoom lag luam, thiab lwm yam.

Yog li ntawd, thaum kawg ntawm hnub, yuav ua li cas koj siv GIF ad tag nrho nyob ntawm koj nyiam thiab lub hom phiaj.

4. Yeeb yaj duab Ads

Yog tias koj tsis txhawj xeeb txog cov peev nyiaj, ces hom kev tshaj tawm Google Display no yog txoj hauv kev zoo tshaj plaws mus. 

Kev txheeb xyuas video tshaj tawm ua tau zoo dua li lwm hom kev tshaj tawm, txawm tias tsim video tawm tuaj yeem ua tau me ntsis ntawm hassle. Koj tuaj yeem xaiv qhov ntev thiab ntev ntawm koj cov yeeb yaj kiab yog li muab rau koj zoo nkauj freedom yuav ua li cas qhia koj cov lus tshaj tawm. Tsis yog nws cov khoom muag lossis koj cov txiaj ntsig kev pabcuam, koj tuaj yeem xaiv los tsim koj cov lus piav qhia thiab txuas nrog koj cov neeg tuaj saib.

Netflix yog lub platform streaming video, tsuas yog ntuj rau lawv siv cov yeeb yaj kiab tshaj tawm rau lawv cov tswv yim lag luam. Los ntawm suav nrog cov ntawv nthuav dav los ntawm lawv cov kev tshaj tawm tshiab, lawv ua rau lawv cov neeg siv xav tau ntau dua.

5. Qhia khw muag khoom

Koj puas tau ntaus lub npe khoom ntawm lub tshuab tshawb nrhiav thiab tau txais tos nrog ntau txoj kev xaiv tsuas yog tos koj ntaus "Yuav tam sim no"?

Peb thiab! 

Hom nrov Google tso tawm no yog qhov peb hu ua Showcase khw ad. Lub tswv yim ntawm qhov kev tshaj tawm no yog nthuav tawm cov npe ntawm cov khoom muaj feem xyuam thaum tus neeg siv tab tom nrhiav ib yam khoom tshwj xeeb. Cov hom kev tshaj tawm no yog txoj hauv kev zoo tshaj plaws los tso saib koj cov khoom, txhim kho kev mus xyuas lub vev xaib, thiab txhawb kev muag khoom. Xws li hom kev tshaj tawm yog tsom rau cov neeg uas xav ua kev yuav khoom, ua kom yooj yim sib piv.

6. Gmail Ads

Gmail Ads yog hom kev tshaj tawm uas xa ncaj qha rau koj lub qhov rooj virtual aka email. Koj lub hom phiaj cov neeg tuaj saib yuav tau txais cov ntsiab lus ncaj qha txog koj cov khoom hauv Promotions tab ntawm lawv tus lej xa ntawv.

Hom kev tshaj tawm no tuaj yeem ua tau zoo rau cov neeg uas twb paub thiab muaj nuj nqis rau koj cov khoom. Tab sis yog tias lawv tsis paub txog koj hom, ces muaj caij nyoog koj tuaj yeem tawm los ua spammy.

Yuav Ua Li Cas Tsim Cov Ntawv Tshaj Tawm uas Ua Tau Zoo?

Kev tshaj tawm tau los ntev. Los ntawm cov ntawv xov xwm ib txwm tshaj tawm qhov twg lub hom phiaj yeej tsis nyob hauv koj txoj kev tswj hwm kom tam sim no muaj peev xwm ncav cuag cov neeg tuaj saib tshwj xeeb.

Tam sim no uas thev naus laus zis tau ua rau nws yooj yim dua rau peb, nws tsuas yog ncaj ncees los coj kom zoo dua ntawm cov perks. Thiab los ntawm kev khaws qee cov lus qhia me me thiab kev ua kom yuam kev hauv siab, koj tuaj yeem ua tau zoo tshaj plaws ntawm Google Display Ads.

1. Siv cov duab zoo

Cov duab yog dab tsi ntes koj cov neeg tuaj saib tam sim ntawd, yog li uploading cov duab zoo yog qhov tsis muaj hlwb. Tsis txhob hloov kho ntau dhau, skewed, lossis cov duab tsis pom tseeb kom tau txais txiaj ntsig zoo tshaj plaws.

2. Ua kom zoo nkauj zoo nkauj

Overlaying cov ntawv nyeem, dluab, thiab logo mindlessly spoils tus tsim ntawm tag nrho cov duab thiab repels tus neeg siv los ntawm tsom rau nws. Yog li nco ntsoov tsim cov kev coj ua zoo tshaj plaws thaum koj tab tom tsim kev tshaj tawm.

3. Ua kom pom tseeb ntawm koj Lub Hom Phiaj

Taug qab qhov ua tau zoo ntawm kev tshaj tawm yog qhov tseem ceeb raws li tsim kom muaj kev tshaj tawm zoo. Vim hais tias yog koj tsis paub dab tsi hits lub cim, koj yuav ua tej yam random. Txhawm rau zam qhov xwm txheej zoo li no, qhia meej txog qhov koj xav ua tiav nrog qhov kev tshaj tawm no. Raws li qhov ntawd, tsim cov qauv tsim thiab kev lag luam luam tawm uas yuav pab koj ncav cuag nws.

Thaum txhua yam hais thiab ua tiav, saib xyuas cov txiaj ntsig kom pom tias koj lub tswv yim tau ua tiav raws li koj pom.

kawg

Tsis muaj teeb meem dab tsi ntawm hom kev tshaj tawm koj xaiv, nrog rau cov qauv tsim, cov qauv zoo, thiab CTA meej koj tuaj yeem tsav cov txiaj ntsig uas koj xav tau. Vam tias cov piv txwv no tau muab kev tshoov siab rau koj los tsim koj tus kheej tshaj tawm.

Cov lus nug: