Tshaj tawm cov ntsiab lus koom nrog hauv social media yog qhov tseem ceeb rau cov nplooj ntawv lag luam thiab cov chaw muab kev pabcuam. tab sis peb yuav ua li cas paub yog tias cov ntsiab lus zoo ua haujlwm? Txhawm rau daws qhov no, muaj ntau yam kev ntsuas tseem ceeb uas tuaj yeem ntsuas tsis tu ncua kom tau txais kev tawm tswv yim ntawm cov ntsiab lus zoo. Cov no yog hu ua Engagement metrics uas yog cov cim tseem ceeb uas ntsuas qhov kev sib cuam tshuam thiab kev koom tes koj cov ntsiab lus tau txais los ntawm koj cov neeg tuaj saib. Cov kev ntsuas no pab koj nkag siab tias koj cov ntsiab lus zoo npaum li cas rau koj cov neeg tuaj saib thiab qhia koj cov tswv yim los txhim kho.
Ntau yam kev ntsuas kev sib koom tes -
Nov yog qee qhov kev ntsuas tseem ceeb los taug qab -
1. Nyiam thiab kev xav –
Qhov no suav nrog cov naj npawb ntawm cov nyiam thiab cov lus teb ib qho kev tshaj tawm tau txais hauv kev tshaj xov xwm qhia tias cov neeg tuaj saib tau txaus siab lossis rov hais dua rau koj cov ntsiab lus. Ntau qhov kev nyiam thiab emoji tshwm sim qhia tias cov ntsiab lus koom nrog.
2. Cov lus qhia –
Yog tias koj cov ntsiab lus muaj txiaj ntsig zoo thiab muaj kev hu xov tooj rau kev nqis tes ua, ces nws yuav tsum tau txais cov lus qhia ntxiv. Cov lus pom yog ib txoj hauv kev kom nkag siab tias cov ntsiab lus tau txais txiaj ntsig los ntawm cov neeg tuaj saib vim tias lawv nyiam qhia qhov no los ntawm cov lus. Qhov no yog vim li cas cov lus yuav tsum muaj kev sib tham sib.
3. Shares thiab retweets –
Qhov no tuaj yeem txhais tau tias yog pes tsawg lub sij hawm koj cov ntsiab lus tau muab qhia lossis rov retweeted ntawm lub social media platform los ntawm koj cov neeg tuaj saib. Qhov no qhia tau hais tias cov neeg tuaj saib xav tias koj cov ntsiab lus tseem ceeb thiab tsim nyog koom nrog lwm tus neeg. Qhov no txuas ntxiv mus txog koj cov ntsiab lus thiab qhia tias koj cov neeg tuaj saib pom tias nws muaj txiaj ntsig txaus los koom nrog lawv lub network.
4. Clickthrough Rate (CTR) –
Qhov no tuaj yeem txhais tau tias yog feem pua ntawm cov neeg siv uas nyem rau ntawm qhov txuas hauv koj cov ntsiab lus (piv txwv li, blog post, social media post) piv rau tag nrho cov neeg siv uas saib cov ntsiab lus. Qhov no ntsuas qhov ua tau zoo ntawm koj cov ntsiab lus hauv kev tsav tsheb mus rau qhov chaw uas tau teev tseg, xws li lub vev xaib lossis nplooj ntawv tsaws los ntawm kev tshaj tawm lossis kev tshaj tawm ntawm lub vev xaib social media.
5. Views thiab impressions –
Qhov no txhais tau tias yog pes tsawg lub sij hawm koj cov ntsiab lus raug saib (saib) thiab tus naj npawb ntawm lub sij hawm koj cov ntsiab lus tau tshwm sim (impressions). Qhov tseem ceeb ntawm qhov no yog tias nws pab koj nkag siab txog qhov ncav cuag koj cov ntsiab lus. Thaum cov kev xav qhia txog kev sib koom tes, kev xav muab lub tswv yim ntawm koj cov ntsiab lus pom.
6. Kev Sib Koom Tes –
Nws yog qhov piv ntawm tag nrho cov kev koom tes (nyiam, tawm tswv yim, sib koom, thiab lwm yam) rau tag nrho cov kev xav lossis cov neeg ua raws. Nws muab cov kev ntsuas dav dav ntawm qhov ua kom koj cov neeg tuaj saib koom nrog koj cov ntsiab lus.
7. Saib Sijhawm thiab Video Ua tiav Tus Nqi -
Tag nrho cov sij hawm cov neeg siv siv saib koj cov ntsiab lus video hu ua lub sijhawm saib thiab feem pua ntawm cov neeg saib uas saib koj cov yeeb yaj kiab mus txog thaum kawg yog hu ua tus nqi ua tiav video. Qhov no qhia txog kev ua tau zoo thiab kev koom tes ntawm koj cov ntsiab lus video pab tsim cov ntsiab lus zoo dua.
8. Hais thiab tag –
Tus naj npawb ntawm lub sij hawm koj lub hom phiaj los yog cov ntsiab lus tau hais los yog tagged los ntawm cov neeg siv hauv kev tshaj xov xwm yog ib qho tseem ceeb rau kev taug qab. Qhov no txhawb kev sib txuas lus thiab teb sai dua. Tsis tas li ntawd, qhov no qhia txog koj lub hom phiaj muaj thiab muaj feem cuam tshuam hauv kev sib tham thoob plaws hauv social media platforms.
9. Kev mus ntsib Profile –
Kev mus ntsib Profile yog tus naj npawb ntawm cov neeg siv uas tuaj xyuas koj qhov profile tom qab saib koj cov ntsiab lus. Qhov no qhia txog kev txaus siab rau koj lub hom phiaj thiab tuaj yeem ua rau muaj kev koom tes ntxiv, xws li ua raws lossis tshawb nrhiav cov ntsiab lus ntxiv. Qhov no yuav tshwm sim yog hais tias cov ntsiab lus yog tiag tiag nthuav thiab eye-catching.
10. Tus nqi hloov pauv –
Kev hloov pauv tus nqi yog tus naj npawb ntawm cov neeg siv uas xav ua tom qab koom nrog koj cov ntsiab lus. Qhov no tuaj yeem suav nrog kev sau npe rau tsab ntawv xov xwm, ua kev yuav khoom, lossis rub tawm cov peev txheej. Qhov no ntsuas qhov ua tau zoo ntawm koj txoj kev koom tes hauv kev tsav tsheb cov txiaj ntsig kev lag luam.
11. Kev ntsuam xyuas kev xav –
Paub txog tag nrho cov kev xav (zoo, nruab nrab, lossis tsis zoo) qhia hauv cov lus thiab cov lus teb rau koj cov ntsiab lus tseem ceeb heev rau kev lag luam lossis nplooj ntawv online. Qhov no muab kev nkag siab txog seb koj cov neeg tuaj saib xav li cas txog koj cov ntsiab lus thiab hom.
12. Kev sib koom ua ke los ntawm kev ncav cuag -
Qhov feem pua ntawm cov neeg uas koom nrog koj cov ntsiab lus tawm ntawm tag nrho cov neeg uas tau pom nws yog hu ua kev sib koom tes los ntawm kev ncav cuag. Qhov kev ntsuas no pab koj ntsuas kev sib koom tes, tshwj xeeb tshaj yog muaj txiaj ntsig zoo rau kev sib piv kev ua tau zoo ntawm cov ntsiab lus sib txawv.
