Yog tias koj siv Facebook tshaj tawm, nws zoo li koj twb paub lawm tias kev tshaj tawm video ua tau zoo dua li feem ntau ntawm lwm hom. Tsim ib tug yees duab ad tej zaum yuav zoo li hais ncaj, tab sis crafting ib tug, uas tiag tiag tsav hloov dua siab tshiab yog qhov kev sib tw lies. Nov yog xov xwm zoo! Tsim kom muaj kev ua tau zoo Facebook video tshaj tawm tsis tas yuav siv nyiaj ntau. Qhov koj xav tau tiag tiag yog lub txim ntawm kev tshoov siab thiab kev pom muaj txiaj ntsig los ntawm cov hom lag luam uas tau ua tiav kev kos duab ntawm kev vam meej. Hauv tsab xov xwm no, peb yuav tshawb txog 10 qhov zoo tshaj plaws Facebook video ad piv txwv los ntawm cov phiaj xwm ua tau zoo thiab nthuav tawm cov lus zais tom qab lawv txoj kev vam meej.
Cia peb pib.
Vim li cas Video Ads tseem kav Facebook hauv 2025?
Cia peb tshawb nrhiav vim li cas Facebook video ads tau txuas ntxiv ua tus thawj coj, txawm tias hloov pauv algorithms thiab nce kev sib tw hauv cov xwm txheej digital.
- Kev koom tes siab: Cov neeg siv yuav tsum nres scrolling rau kev txav cov duab lossis yeeb yaj kiab dua li cov duab zoo li qub.
- Kev piav dab neeg zoo dua: Nrog cov yeeb yaj kiab, koj tau txais ntau lub zog los qhia hauv txoj kev muaj tswv yim siv ntau lub ntsiab lus thiab tsis yog qhia xwb.
- Multi-placement versatility: Ib qho vis dis aus tuaj yeem ua haujlwm hla Pub, Dab Neeg, Reels, Thiab tshaj.
- Cov ntaub ntawv-tsav muaj tswv yim optimization: Meta's ad platform siv AI kom phim cov yeeb yaj kiab zoo rau tus neeg raug lub sijhawm.
Yog tias koj tsis siv vis dis aus ua ib feem ntawm koj lub tswv yim tshaj tawm Facebook, koj tawm hauv kev koom tes thiab cov nyiaj tau los ntawm lub rooj.
Dab tsi ua rau Facebook Video Ad ua haujlwm?
Cia wb tham txog dab tsi ua rau cov yeeb yaj kiab zoo sib txawv ntawm qhov tsis zoo, ua ntej peb saib qee lub neej tiag Facebook video ad piv txwv.
1. Txawb-Thawj Tsim
Ntau tshaj 95% ntawm cov neeg siv Facebook mus txog qhov chaw los ntawm lawv cov xov tooj. Qhov ntawd txhais tau tias koj yuav tsum ua koj cov yeeb yaj kiab 4:5 lossis 9:16 loj thiab ua kom nws ua haujlwm ntawm touchscreens. Cov yam ntxwv pom yuav tsum loj, nyeem tau yooj yim, thiab thauj khoom sai.
2. Ib tug Hook Strong nyob rau hauv thawj 3 vib nas this
Cov neeg yuav tsum tau saib koj cov yeeb yaj kiab tam sim ntawd. Pib nrog ib daim duab, kab lus, lossis cov duab uas koj tsis xav tau, lossis siv cov ntawv loj. Cov tib neeg xaiv los saib lossis txav mus rau yav dhau los thaum lub sijhawm ntxov no.
3. Sau txhua yam
Ntau tus neeg siv Facebook (txog 85%) saib videos tsis muaj suab paj nruag. Rau koj cov lus kom nkag siab meej, koj xav tau lus, subtitles, thiab on-screen ntawv nyeem.
4. Cia nws luv thiab tsom
Qhov zoo tshaj plaws video tshaj tawm hauv Facebook khaws cov khoom nruj. Hom phiaj rau 6 txog 15 vib nas this rau cov ntsiab lus ntawm sab saum toj ntawm funnel. Cov yeeb yaj kiab hauv nruab nrab lossis hauv qab ntawm qhov funnel tuaj yeem nyob ntev dua yog tias lawv ua rau tib neeg nyiam meej tus nqi lossis zaj dab neeg.
5. Clear Calls to Action (CTA)
Nws tsis muaj teeb meem yog tias koj CTA yog "Khw Tam Sim No," "Kawm Ntxiv," lossis "Download Hnub No” Nws yuav tsum tau meej, tas li, thiab tshwm sim ua ntej tsis txhob tos kom txog thaum kawg kom neeg ua ib yam dab tsi.
Hottest Video Ad Trends ntawm 2025
Cia peb tshawb nrhiav cov yeeb yaj kiab tshaj tawm tshaj tawm hauv xyoo 2025:
TikTok-Style UGC yog Dominating
Luv-form, lo-fi cov ntsiab lus uas zoo li nws raug tua ntawm lub xov tooj yog outperforming polished kev lag luam. Qhov no yog vim tam sim no cov neeg tuaj saib tau pib ntseeg qhov tseeb ntau dua li kev ua tiav.
AI-Powered Personalization yog Scaling ceev
Ntau hom yog siv cov cuab yeej AI los tsim ntau pua tus kheej cov yeeb yaj duab uas hloov raws li cov neeg siv cov ntaub ntawv, kev txaus siab, browsing cwj pwm, txawm qhov chaw. Yog koj xav muab nws sim rau free, kos tawm Predis AI.
Nqe Lus Tseem Ceeb
Txawm nrog AI voiceovers thiab suab paj nruag, cov kab lus tseem ceeb. Lawv txhim kho kev nkag siab, nkag mus tau, thiab khaws cia.
Sab saum toj 10 Facebook Video Ad piv txwv
Peb tau cais cov piv txwv no los ntawm hom los qhia koj tias ua haujlwm li cas thiab koj tuaj yeem siv tib cov kauj ruam li cas.
Single Newsfeed Video Ads
Cov yeeb yaj kiab no tshwm sim ntawm lawv tus kheej hauv tus neeg siv Newsfeed. Koj tuaj yeem xav txog lawv li koj li 15-thib ob tso tawm.
1. The NerdWallet
- Nrog cov duab loj thiab sau meej, qhov no animated piav qhia ad ua rau tus kheej nkag siab txog nyiaj txiag yooj yim dua. Nws yog qhov nthuav kom saib thiab muab cov ntaub ntawv rau koj tam sim ntawd, tsis muaj qhov muab tub lim.
- Dab tsi ua haujlwm yog a ceev ceev, a ntshiab qauv rau kev daws teeb meem, thiab a muaj zog CTA "Tig rau Tus Nerds. "
2. Tropicfeel
- Nyob rau hauv lawv ad, lawv qhia tawm ib nkawm khau taug kev uas tuaj yeem hnav rau ob qho tib si hiking thiab mus ncig hauv nroog. Cov yeeb yaj kiab ua rau tib neeg saib nrog kev txiav du thiab qhov chaw ci ntsa iab.
- Dab tsi ua haujlwm: muaj zog brand visuals, pom dab neeg tsis hais lus, thiab ntse siv cov kev hloov pauv.
3. Meta (Facebook)
- Meta siv app UI animations uas zoo li cov neeg siv tiag tiag ua yeeb yam hauv ib qho kev tshaj tawm txhawb nqa tshiab Messenger nta.
- Dab tsi ua haujlwm: ib txwm saib thiab mloog zoo, tsis muaj kev kawm nkhaus, thiab cov haujlwm uas yooj yim to taub.
Video tshaj tawm nrog GIFs thiab loops
Cov luv luv, rov hais dua cov clips no yog qhov zoo rau cov neeg tuaj saib sai thiab qhia tias cov khoom sib txawv li cas lossis nws tuaj yeem pab lawv li cas.
4. Steve Madden
- A looping pom ntawm ceev outfit hloov nrog ib nkawm khau khiab ob lub qhov muag kaw ntawm cov khoom.
- Dab tsi ua haujlwm: ntau lub zog, style uas suab zoo li suab paj nruag, thiab repetition uas ua rau lub ntsiab lus meej.
5 Kua
- Apple siv a looping GIF los qhia ua ntej thiab tom qab ntawm iPhone Hmo ntuj hom, instantly highlight lub feature tsis muaj suab.
- Qhov tsawg kawg nkaus, tsom pom kev pom ua rau nws zoo meej rau cov neeg siv xov tooj ntawm tes thiab muaj kev koom tes siab hauv cov ntawv nrawm nrawm.
Carousel Video Ad piv txwv
Koj tuaj yeem muab tso ua ke ob peb luv luv lossis cov khoom txhaj tshuaj hauv cov tshaj tawm no kom lawv tuaj yeem rub tawm.
6. Biossance
- Txhua daim npav hauv lawv carousel qhia kev tu tawv nqaij txawv cov khoom kab kom zoo dua. Tsiv los ntawm nws zoo li saib los ntawm ib phau ntawv me me.
- Dab tsi ua haujlwm: lus meej ntawm txhua daim npav, cov khoom lag luam zoo ib yam, thiab kev txav me me uas ua rau cov khoom zoo dua.
7. Bellroy ib
- Hauv lawv qhov kev tshaj tawm, Bellroy siv luv luv yeeb yaj kiab qhia ntau npaum li cas lawv hnab nyiaj yooj yim tuaj yeem hold. Ib daim npav sib npaug ib yam.
- Dab tsi ua haujlwm: Cov duab ntshiab ntawm cov khoom, cov piv txwv ntawm tes, thiab ib zaj dab neeg uas loj tuaj thaum koj los so.
Facebook Dab Neeg Ad piv txwv
Cov immersive, full-screen yeeb yaj duab yog zoo rau tau txais cov neeg nyob rau sab saum toj ntawm lub funnel kom nyob twj ywm thiab ceev ceev hloov.
8 Nike
- Hauv Nike's ad, real ncaws pob tau qhia ua haujlwm nyuaj nrog lawv app. Muaj tsis muaj hom loj loj xav rau qhov video; nws zoo li nws los ntawm lub cev qoj ib ce.
- Dab tsi ua haujlwm: kho kom zoo li cov neeg siv tsim cov ntsiab lus (UGC), txhawb cov kab lus, thiab cov duab uas muaj nyob rau hauv hom.
9. Kev muag khoom Tshuag
- Ib tug zoo, ceev saib nrov khau ntaub nrog cov lus loj zoo li "Sold Out?" Tsis Yog Ntawm no. grabbed neeg cov xim nyob rau hauv ib tug teeb meem ntawm vib nas this.
- Yuav tsum muaj kev sau ntawv me me thiab muaj txiaj ntsig zoo rau cov khoom ua haujlwm.
10. Txhua yam
- Allbirds khaws cov khoom yooj yim nrog cov duab ntawm lawv cov khau nyob rau hauv xwm thiab ib-kab npe zoo li "Ua los ntawm Tsob Ntoo." Lawv ua li no vim lawv xav tsom ntsoov rau kev nplij siab thiab kev ruaj ntseg.
- Dab tsi ua haujlwm: calm zog, dab neeg uas tsom ntsoov rau qhov xwm txheej, thiab cov qauv tsim uas ntsiag to thaum xub thawj.
Kev tshoov siab los ntawm Predis.aiCreative Library
Koj tuaj yeem nrhiav pom cov saum toj kawg nkaus Facebook video ad templates yam tsis muaj sij hawm scrolling. Los ntawm AI, Predis AI tau tsim AI tsav cov qauv tshaj tawm muaj tswv yim uas ua haujlwm thoob plaws kev lag luam thiab cov ntawv.
Koj tuaj yeem lim thiab tshawb xyuas ad templates rau:
- Fashion, SaaS, Fitness
- Video, carousel, narrative ad
- Platform (Facebook, Instagram, LinkedIn)
- Likes, shares, CTR
Dab tsi distinguishes nws? Predis.ai piav qhia txog yuav ua li cas cov tuam txhab tsim cov kev tshaj tawm zoo, suav nrog cov duab, CTAs, thiab cov ntawv nyeem.
xaus
Txhua qhov kev tshaj tawm hauv daim ntawv teev npe no muaj ib yam zoo sib xws: lawv tsis sim ua ntau dhau. Es tsis txhob qw, lawv hais kom meej. Es tsis txhob qhia tawm, lawv txuas. Thiab qhov ntawd yog qhov ua rau lawv siv tau.
Yog tias koj tab tom tsim koj cov yeeb yaj kiab Facebook tom ntej, pib nrog ib qho piv txwv no. Kawm cov qauv. Qiv qhov pacing. Ntxiv koj tus kheej lub suab npe. Thiab qhov tseem ceeb tshaj plaws - sim txhua yam.
Vim tias thaum kawg ntawm hnub, qhov tshaj tawm zoo tshaj plaws yog qhov ua tau tiag tiag.
FAQ
Ib qho kev sib txuas muaj zog, cov lus qhia meej, kev tsim mobile thawj zaug, thiab CTA meej. Cia nws luv luv thiab ntsiag to-phooj ywg.
6-15 vib nas this rau kev paub. Txog li 30-60 vib nas this rau kev sib sib zog nqus los yog rov ua dua.
Yog lawm. Cov neeg siv feem ntau saib yam tsis muaj suab, yog li cov ntawv sau txhawb kom pom tseeb thiab kev koom tes.
