Kev lag luam email thiab kev tshaj tawm kev lag luam tau ua pov thawj tias yog ob hom kev lag luam nrov tshaj plaws ntawm kev lag luam digital rau cov lag luam thoob plaws ntau yam niches. Thaum noj zaub mov rau cov menyuam yaus, kev tshaj xov xwm feem ntau tuaj hla raws li qhov nruab nrab ntawm kev xaiv. Txawm li cas los xij, kev lag luam email tau ua pov thawj tias nws tsim nyog txhua xyoo, thiab nws cov kev hloov pauv mus txuas ntxiv mus rau qhov siab tshaj plaws.
Txawm li cas los xij, yog tias koj tab tom tsim lub tswv yim tshiab kev lag luam rau 2024 thiab xav paub seb koj puas yuav tsum tsom koj lub zog ntawm kev lag luam email tshaj li kev tshaj tawm kev lag luam, koj tau tuaj rau qhov chaw zoo.
Phau ntawv qhia no coj koj los ntawm qee qhov kev txheeb cais tseem ceeb ntawm ob qho tib si email thiab kev tshaj tawm kev lag luam kom muab cov duab meej rau koj. Tsis tas li ntawd, peb kuj nkag mus rau qhov zoo thiab qhov tsis zoo ntawm txhua txoj hauv kev los qhia koj yog tias email kev lag luam yuav tsum yog qhov tseem ceeb ntawm koj txoj kev lag luam hauv 2024.
Key Email Marketing Statistics
Hauv seem no, peb saib qee qhov tseem ceeb tshaj plaws email kev lag luam txheeb cais rau 2024.
- Email attracts roughly 4 billion cov neeg siv niaj hnub nquag siv.
- 37% ntawm cov npe tau txiav txim siab nce lawv cov peev nyiaj lag luam email.
- Qhov nruab nrab qhib tus nqi rau emails nyob nruab nrab ntawm 15-25%.
- Emails muaj qhov nruab nrab hloov pauv tus nqi ntawm 8%.
- Email kev lag luam rov qab ib qho nruab nrab ntawm $36 rau txhua $1 siv.
Key Social Media Marketing Statistics
Tshooj lus no tshawb txog qee qhov tseem ceeb ntawm kev tshaj tawm kev lag luam kev lag luam kom nco ntsoov thaum tsim koj lub tswv yim rau 2024.
- Kev tshaj xov xwm yog siv los ntawm ib puag ncig 4.62 billion tus neeg thoob ntiaj teb, sawv cev tsuas yog tshaj li ib nrab ntawm lub ntiaj teb cov pej xeem.
- Kev sib koom ua ke ntawm kev tshaj xov xwm zoo li kev sib piv qis dua thaum piv rau kev lag luam email.
- Qhov nruab nrab hloov pauv tus nqi rau kev tshaj tawm kev lag luam yog nyob ib puag ncig 3%
- Organic ncav cuag rau kev lag luam, qhov nruab nrab, yog txo qis nrog lub sijhawm. Piv txwv li, qhov nruab nrab organic ncav cuag rau Instagram sawv ntawm 13.51%, thaum qhov ntawd rau Facebook tsuas yog 8.60%.
Cov ntaub ntawv qhia peb li cas?
Cov txheeb cais saum toj no muaj ob peb qhov kev nkag siab txog kev ua tau zoo ntawm email thiab kev tshaj tawm kev lag luam, feem. Piv txwv li, qhov peb tuaj yeem hais meej yog tias email kev lag luam ua rau qhov nruab nrab ntawm 5% kev hloov pauv siab dua thaum piv rau kev tshaj tawm. Ib qho tseem ceeb uas ua rau cov kev hloov pauv siab dua no yog email xa tawm, uas ua kom ntseeg tau tias emails tau ncav cuag lub hom phiaj inboxes tsis yog poob hauv spam folders.
Kev sib raug zoo xov xwm cov nqi sawv cev qis dua cov kev lag luam email, thiab thaum cov lag luam 'organic ncav cuag tau txo nrog lub sijhawm, cov txiaj ntsig ntawm kev lag luam email tau ua rau feem pua ntawm cov lag luam xav txog kev nce lawv cov peev nyiaj lag luam email rau 2024.
Kev lag luam email thiab kev tshaj tawm kev lag luam kuj sib txawv raws li lawv cov neeg siv nyiam. Cov laj thawj uas cuam tshuam rau cov no yog hais hauv qab no:
- Cov Ntawv Qhia: Cov emails feem ntau nyiam los ntawm cov neeg laus laus, nrog cov laus thiab cov menyuam yaus boomers feem ntau yuav kuaj xyuas lawv cov email txhua hnub. Ntawm qhov tod tes, millennials thiab Gen Z nyiam nyiam kev tshaj xov xwm raws li lawv txoj kev sib txuas lus tseem ceeb.
- Hom kev sib txuas lus: Emails feem ntau nyiam rau kev lag luam lossis kev sib txuas lus tshaj lij vim lawv cov qauv tsim, thaum kev tshaj xov xwm feem ntau nyiam rau kev sib txuas lus ntau dua.
- Cov ntsiab lus hom: Emails yog qhov zoo tagnrho rau cov ntsiab lus ntev raws li lawv muab qhov chaw los piav qhia cov ntaub ntawv nyuaj thiab hloov tshiab. Nyob rau sab ntxeev, kev tshaj xov xwm feem ntau yog tsim los rau cov ntsiab lus luv luv, ua rau nws zoo tagnrho rau luv luv ntawm cov ntaub ntawv lossis hloov tshiab.
Qhov twg muaj ntau dua: Social Media lossis Email?
Tsis zoo li emails, ib qho ntawm cov txiaj ntsig tseem ceeb ntawm kev siv kev tawm yog tias nws tso cai rau cov ntsiab lus mus viral. Muab hais tias social media platforms tau tsim los ua kom muaj kev sib koom ua ke ntawm cov ntaub ntawv sib txuas, cov ntaub ntawv tuaj yeem yog li nthuav dav thiab tuaj yeem sawv ntsug ntawm qhov kis mus.
Nrog cov yam ntxwv zoo li kev sib koom sib koom ua ke, cov lus ncaj qha, nyiam, rov ua dua, thiab ntau dua, cov kev tshaj tawm hauv zej zog muab cov neeg siv ntau txoj hauv kev yooj yim thiab yooj yim los nthuav tawm cov ntaub ntawv ntawm cov neeg tuaj saib.
Ntawm qhov tod tes, emails tsis zoo rau kev sib koom nrog lub peev xwm mus kis tau zoo vim lawv feem ntau vam khom tus neeg siv xa email mus rau lwm tus neeg. Cov txheej txheem no tsis yog seamless li nws yog nyob rau hauv social media platforms. Txawm li cas los xij, koj tuaj yeem ua kom muaj kev vam meej ntau dua ntawm koj cov phiaj xwm email los ntawm kev siv ib qho SPF checker or Mailchimp email templates tiv thaiv spam thiab txhim kho kev xa khoom.
Txawm li cas los xij, lub peev xwm rau qee cov ntsiab lus mus kis tsis yog ib txwm lav cov txiaj ntsig, raws li koj tuaj yeem pom thaum koj sib piv cov nqi hloov pauv rau ob qho tib si email lag luam ntawm 8% thiab kev tshaj tawm kev lag luam ntawm ib puag ncig 3%.
Email Thiab Social Media Marketing Muab Cov txiaj ntsig tshwj xeeb
Tag nrho cov ntaub ntawv no tso cai rau peb los ua qhov kev xav tseem ceeb thiab teb cov lus nug, "Puas yog email kev lag luam zoo dua li kev tshaj tawm kev lag luam?" Qhov no yog tias thaum txiav txim siab ncaj ncees ntawm kev hloov pauv thiab nws lub peev xwm los tsim cov nyiaj tau los, email kev lag luam tawm los saum toj kawg nkaus hauv kev sib ntaus sib tua nrog kev tshaj tawm kev lag luam.
Txawm li cas los xij, kev tshaj xov xwm muaj peev xwm loj heev rau kev tsim khoom lag luam. Lawv tuaj yeem pab tsim kom muaj kev paub txog kev lag luam, nce kev koom tes ntawm cov neeg siv khoom, tsim cov thawj coj, thiab tsim kom muaj lub zej zog.
Yog li ntawd, ob leeg muaj lawv qhov chaw nyob rau hauv ib lub hom phiaj kev lag luam tag nrho. Txawm li cas los xij, yog tias koj txoj kev lag luam tau txais txiaj ntsig ntau dua, peb xav kom koj muab tso ua ke ib qho kev lag luam email. Ntawm qhov tod tes, yog tias koj yog ib lub lag luam me, kev tshaj tawm kev lag luam tuaj yeem yog txoj hauv kev zoo rau koj los tsim kom muaj kev paub ntau dua thiab ua rau muaj kev coj noj coj ua thiab kev koom tes.
Email Marketing Vs Social Media Marketing: Pros thiab Cons
Hauv seem no, peb coj koj los ntawm kev saib xyuas sai ntawm qhov zoo thiab qhov tsis zoo ntawm kev lag luam email thiab kev tshaj tawm kev lag luam.
email Marketing
pros
- Nws muab kev lag luam muaj txiaj ntsig kev sib txuas lus tus kheej.
- Nws tso cai rau daim ntawv ntev-cov ntsiab lus muab faib.
- Nws muaj a rov qab ntau dua ntawm kev nqis peev.
- Nws ua rau siab dua tus nqi hloov dua siab tshiab.
cons
- Nws tsis muaj qhov dav dav li kev tshaj xov xwm.
- Nws tsis tso cai rau cov ntsiab lus mus kis.
Social Media
pros
- Nws tso cai rau cov ntsiab lus mus cuag cov neeg tuaj saib dav dua.
- Nws ua rau cov ntsiab lus yooj yim shareable.
- Nws tuaj yeem pab tau tsim kom muaj kev paub txog kev lag luam thiab nce kev koom tes.
- Nws tso cai rau cov ntsiab lus mus viral yog hais tias nws resonates nrog nws cov hom phiaj cov neeg tuaj saib.
cons
- Nws ua rau txo qis kev hloov pauv thaum piv rau kev lag luam email.
- Cov ntsiab lus yog xa tawm ntau thiab yog li tsis tuaj yeem ua tus kheej
- Nws muab cov nqi qis dua ntawm kev nqis peev.
Yuav Ua Li Cas Predis.ai Streamline Koj Social Media Marketing?
Muab hais tias kev tshaj tawm kev lag luam yog ib feem tseem ceeb ntawm kev lag luam kev lag luam kev lag luam, nws yog ib qho tseem ceeb uas lawv ua raws li lawv cov kev siv zog los koom nrog lawv cov neeg tuaj saib. Txawm li cas los xij, tsim cov ntsiab lus rau kev tshaj xov xwm ntawm qhov ntsuas tuaj yeem nyuaj, tshwj xeeb yog tias koj pib nrog cov peev txheej tsawg.
Qhov no yog qhov twg lub cuab yeej zoo li Predis.ai pab tau. Qhov cuab yeej AI-raws li no ua haujlwm ua ke ntawm Hootsuite, Canva, Thiab ChatGPT thiab tuaj yeem pab koj streamline koj cov ntsiab lus creation txheej txheem, tso cai rau koj tsom mus rau koj lub lag luam lub hom phiaj tseem ceeb.
Los ntawm kev tsim cov yeeb yaj kiab rau kev tshaj xov xwm rau kev hloov cov ntawv sau, blogs, thiab cov lus hais rau cov yeeb yaj kiab thiab txawm tsim cov ntawv sau npe thiab hashtags rau koj cov posts, Predis.ai tuaj yeem saib xyuas txhua yam koj xav tau kev tswj hwm kev tshaj xov xwm. Nws muaj kev nkag siab yooj yim interface uas tso cai rau koj los sib koom tes nrog koj pab neeg hauv lub sijhawm tiag tiag, ua kom txhua tus ua haujlwm tawm ntawm cov ntaub ntawv tshiab.
Yog tias koj tab tom saib kev tsim koj lub hom phiaj muaj nyob rau hauv kev tshaj xov xwm, tsis txhob hnov qab mus saib dab tsi Predis.ai tuaj yeem ua rau koj. Sau npe rau ib free account rau tag nrho koj cov kev xav tau ntawm social media.
Thiab los teb cov lus nug tseem ceeb, kev lag luam email tuaj yeem yog qhov tseem ceeb rau kev tsim cov nyiaj tau los rau koj txoj kev lag luam hauv 2024. Txawm li cas los xij, nws tsis tuaj yeem hloov pauv kev tshaj tawm kev lag luam, uas muaj txiaj ntsig zoo rau kev tsim khoom lag luam.
