Tsim kev muag khoom nrog kev hloov pauv siab yog qhov tseem ceeb rau kev nthuav dav thiab muaj txiaj ntsig ntawm kev lag luam e-lag luam.
Koj xav tau cov tswv yim thiab cov txheej txheem nyob rau hauv qhov chaw kom loj hlob thiab tig cov neeg muaj peev xwm no mus rau cov neeg siv khoom tiag tiag vim tias coob tus neeg tsis zoo li yuav mus ntsib lawv thawj zaug.
Cov lus qhia dav dav no tham txog cov tswv yim kawg-rau-kawg ntawm yuav ua li cas los tsim kev lag luam e-lag luam muag funnel, cov theem tseem ceeb, cov lus qhia zoo los xyuas kom meej qhov ua tau zoo, thiab ntau dua. Cia peb dhia dej!
Ib Txheej txheem cej luam ntawm E-commerce Muag Funnel
Tus qauv theoretical piav qhia txog ntau yam uas tus neeg siv khoom muaj peev xwm siv thaum txiav txim siab yuav hauv Is Taws Nem hu ua e-commerce muag funnel. Lub funnel depicts tus neeg tsav tsheb es tsis yog ib txoj kev predetermined los yog txheej txheem.
Nws yog ib qho tseem ceeb ntawm kev sib koom ua ke tag nrho koj cov neeg yuav khoom hauv online rau hauv cov pab pawg sib txawv raws li lawv yuav dhau los ua cov neeg siv khoom tiag.
Piv txwv li, tus neeg yuav khoom yuav pom koj qhov kev tshaj tawm Facebook ua ntej, nias rau ntawm nws mus rau nplooj ntawv muag, thiab tom qab ntawd mus rau nplooj ntawv nyiaj kom tiav kev yuav khoom. Txhawm rau txhawb kev muag khoom ntxiv, koj muaj kev xaiv ua raws li kev tshaj tawm email thiab tom qab kev yuav khoom upsell deals.
5 Theem ntawm E-Commerce Muag Funnel
Feem ntau muaj plaub mus rau tsib theem hauv e-commerce funnel. Txhua lub tuam txhab muaj kev lag luam sib txawv.
Piv txwv li, qee lub tuam txhab tuaj yeem tso siab rau cov ntsiab lus tsim los ntawm cov neeg siv los tsav kev hloov dua siab tshiab thiab kev tshaj tawm hauv zej zog los txhawb kev nthuav tawm, qhov txawv ntawm kev lag luam yuav ua rau lwm tus.
Kauj Ruam 1: Kev Paub
Kev paub txog theem ntawm funnel aims los kos cov neeg tuaj yeem tuaj xyuas koj lub vev xaib.
Kev tshuaj xyuas koj li cas hauv cov neeg siv khoom no - los ntawm kev tshaj xov xwm, kev tshawb fawb cav optimization, them-ib-nias tshaj tawm, blogs, thiab lwm yam - yog thawj kauj ruam. Kev tsim cov thawj coj suav nrog ntau txoj hauv kev xws li cov tswv yim tshaj tawm sab nraud, kev tshaj tawm sab hauv, thiab kev xa mus - txhua txoj hauv kev uas ib tus neeg tuaj yeem tau txais cov ntaub ntawv hais txog koj lub tuam txhab, khoom muag, thiab kev pabcuam.
Tshawb xyuas koj qhov kev nyem-los ntawm tus nqi ua ke nrog rau lwm yam kev lag luam qhia kom paub seb cov kab lus dab tsi, cov tswv yim, thiab kev xa xov koj lub hom phiaj cov neeg tuaj saib pom qhov txaus siab.
Xyuas kom tseeb tias koj tab tom tsom rau cov neeg tuaj saib kom raug yog theem tom ntej. Koj tab tom siv sijhawm thiab nyiaj txiag ntawm kev tshaj tawm e-lag luam, thiab lub vev xaib tag nrho cov kev hloov pauv yuav raug kev txom nyem yog tias koj tab tom kos rau hauv pawg neeg siv khoom tsis raug.
Kauj Ruam 2: Kev txiav txim siab
Koj lub hom phiaj ntawm theem no ntawm kev hloov pauv funnel yog kom cov neeg siv khoom txaus siab rau koj qhov zoo lossis kev pabcuam.
Hauv qhov no, kev tsim kev sib raug zoo nrog cov neeg siv khoom yog koj lub hom phiaj, thiab email kev tshaj tawm kev tshaj tawm ua ke nrog koj lub khw online cov khoom thiab cov ntawv tshaj tawm blog yog txoj hauv kev zoo los ua qhov no. Xov, cov npe xa ntawv, thiab cov ntawv sau npe yog qhov zoo tshaj plaws rau kev ua qhov no.
Tsom ntsoov rau cov ntsiab lus ntxim nyiam zoo nkauj xws li cov kab ntawv xov xwm, banners, thiab cov duab carousel yog tias koj xav nce koj tus nqi npe. Tsim cov ntsiab lus koom nrog thiab xyuas kom meej tias koj lub vev xaib homepage, nplooj ntawv tsaws, thiab cov ntawv blog yog txhua yam tsim tau zoo.
Kauj Ruam 3: Kev Xav
Ua raws li theem kev txaus siab, qhov twg koj tam sim no muaj kev txaus siab rau cov neeg yuav khoom, koj lub hom phiaj hauv theem no yog kom ntseeg tau tias cov neeg siv khoom xav tau yam koj tab tom muab.
Ua kom siv cov khoom siv ntau dua, pom qhov pom kev zoo nkauj uas kos xim rau qhov tshwj xeeb. Muab cov duab zoo nkauj ntawm cov khoom, enticing cov lus piav qhia khoom, zoo heev khoom lwm txoj kev, thiab koom nrog cov khoom video yog qhov chaw pragmatic pib.
Npaj rau qee qhov kev tawm tswv yim zoo ntawm cov khoom lag luam thaum koj kaw deals. Tus neeg siv khoom yog nyob rau theem kev xav tam sim no, yog li nws yog ib qho tseem ceeb kom muab tag nrho cov ntaub ntawv lawv xav tau los daws lawv cov teeb meem thiab txiav txim siab zoo.
Kauj Ruam 4: Kev hloov pauv
Nyob rau theem no, cov neeg siv khoom ua qhov kev thov.
Ntawm no, mloog zoo rau cov nplooj ntawv funnel khoom kom paub tseeb tias koj tab tom txiav cov teeb meem thiab ua txhua yam koj ua tau kom cov neeg siv khoom ntxiv cov khoom rau lawv lub laub. Tom ntej no, tshuaj xyuas koj cov txheej txheem them nyiaj los ntawm kev ntxiv cov ntsiab lus tseem ceeb thiab teb rau cov lus nug nquag nug.
Nws ua rau muaj kev nkag siab zoo los txhim kho koj cov txheej txheem checkout kom txo qis lub laub tso tseg txij li cov kev hloov me me ua thoob plaws hauv cov txheej txheem checkout yuav muaj kev cuam tshuam loj.
Kauj Ruam 5: Tom qab kev yuav khoom
Qhov kawg theem no muaj qhov tseem ceeb heev rau cov lag luam e-lag luam. Kev hloov pauv yog qhov tseem ceeb rau kev nthuav dav lub khw hauv online, yog li thaum ib tus neeg tau ua tiav cov kauj ruam tsim nyog thiab yuav los ntawm koj qhov chaw lag luam e-lag luam, koj yuav tsum kos cov neeg siv khoom tshwj xeeb ntxiv rau hauv qhov funnel thiab yaum kom lawv yuav khoom ntxiv.
Txhawb kom lawv sau npe rau koj cov emails ib ntus lossis social media accounts yog li koj tuaj yeem ua lag luam tom qab rau lawv los txhawb kev rov ua lag luam thiab muag. Tsis tas li ntawd, koj tuaj yeem xa email rau lawv qhov kev thov lossis daim ntawv pov thawj.
Koj yuav tsum tau lees tias lawv paub ntau npaum li cas koj hwm lawv cov kev xaiv thiab ntxias kom lawv rov qab los ntawm kev muab kev txhawb siab ncaj ncees nrog lawv cov khoom xa tuaj ntxiv rau kev loj hlob ntawm koj cov khoom lossis kev pabcuam.
Txuag Sijhawm & Txhawb Kev Muag Khoom nrog AI⚡️
Tsim cov ntsiab lus Ecommerce ntawm qhov ntsuas siv koj cov khoom
Sim tam sim no
Cov ntsiab lus tseem ceeb ntawm Funnel Optimization
Nov yog cov ntsiab lus tseem ceeb ntawm e-lag luam muag funnel uas sau txhua theem ntawm cov neeg siv khoom taug kev thiab muab txoj hauv kev zoo tshaj plaws rau cov neeg lag luam txuas nrog lawv txoj kev.
1. Nplooj ntawv
Lub homepage yog thawj kauj ruam thiab cheeb tsam ntawm koj lub vev xaib uas cov neeg tuaj xyuas feem ntau yuav mus tshawb xyuas thawj zaug. Nco ntsoov suav nrog cov ntsiab lus ntxim nyiam thiab cov duab hauv koj lub xaib, nrog rau cov ntsiab lus zoo li cov neeg siv khoom pom zoo lossis kev ntaus nqi.
Qhov kev ua tau zoo ntawm qhov pib ntawm tus neeg siv khoom tuaj yeem txiav txim siab los ntawm qhov homepage, uas feem ntau cov neeg siv khoom ua lawv qhov kev ntsuam xyuas thawj zaug ntawm koj lub tuam txhab.
2. Cov npe khoom
Cov neeg yuav khoom uas txaus siab los ntawm ib yam khoom yuav ntiav ntau yam txuj ci kom tau txais yam lawv xav tau los ntawm thawj nplooj ntawv ntawm lub vev xaib; Nws yog koj lub luag haujlwm los xyuas kom meej tias cov txheej txheem ua haujlwm tau zoo.
Xyuas kom tseeb tias koj cov tabs tshawb nrhiav, lub cav tswv yim, thiab cov txheej txheem yog qhov tseeb, yooj yim rau siv, thiab coj cov neeg siv mus rau qhov chaw tsim nyog los ua kom muaj txiaj ntsig zoo ntawm qhov kev paub.
3. Lub Khw Muag Khoom
Cov kauj ruam hauv qab no yog ntxiv cov khoom rau hauv lub tawb nqa khoom thaum tus neeg yuav khoom tau xaiv txhua yam lawv xav yuav. Cov neeg siv khoom yuav tsum tau yooj yim pom lub laub; txwv tsis pub, koj pheej hmoo poob ib qho tseem ceeb lead.
Cov neeg siv khoom muaj ob txoj kev xaiv ntawm lub sijhawm no: mus rau nplooj ntawv tom ntej lossis rov qab los saib lwm yam khoom, uas nthuav tawm lwm txoj hauv kev rau cov tuam txhab kom upsell thiab muag muag.
4. Nplooj ntawv
Cov theem kawg ua ntej hloov dua siab tshiab yog cov txheej txheem checkout thaum cov neeg siv khoom muab cov ntaub ntawv tsim nyog los ua kom tiav qhov kev yuav khoom.
Tab sis tsuas yog vim lawv tau mus txog qhov kawg ntawm qhov nyiaj them poob haujlwm tsis txhais tau tias qhov kev txiav txim yuav dhau mus. Tsuas yog ua ntej cov kauj ruam kawg, koj pheej hmoo poob rau cov neeg siv khoom vim muaj kev paub dhau los ntawm cov neeg siv khoom siv los yog kev them nyiaj tsis txaus.
Xyuas kom meej tias nplooj ntawv checkout yog ua haujlwm thiab siv tau zoo raws li nws tuaj yeem ua tau.
5. Kev txiav txim ua tiav thiab kev xa khoom
Kev txiav txim yuav tsum tau ua tiav thiab xa tawm thaum tus neeg yuav khoom ua tiav lawv daim tshev.
Tus neeg siv khoom lossis koj lub tuam txhab txoj kev taug mus txuas ntxiv txawm tias tom qab lub sijhawm yuav khoom tiav lawm. Cov xwm txheej tseem tuaj yeem tshwm sim uas ua rau kev txiav txim siab txog kev muag khoom, xws li koj cov khoom lag luam tawm ntawm cov khoom muag lossis cov neeg siv khoom tshem tawm qhov kev yuav khoom.
Koj yuav tsum xyuas kom meej tias txhua yam ua tiav raws li tau npaj tseg thiab tias koj cov khoom lag luam tau ntim tag nrho thiab npaj siv. Tsis tsuas yog qhov kev txiav txim ua tiav lossis teeb meem xa khoom tuaj yeem rhuav tshem ib qho kev lag luam, tab sis nws tseem tuaj yeem tsav tus neeg siv khoom mus rau qhov chaw uas lawv tsis rov qab los.
Tsim Kev Muag Khoom Funnel rau E-Commerce hauv 8 Cov Kauj Ruam Zoo
Cia peb tam sim no tshuaj xyuas cov tswv yim txoj hauv kev los coj cov qhua los ntawm txhua theem ntawm tus neeg yuav khoom tau yooj yim.
Kauj Ruam 1: Ua kom koj Lub Vev Xaib thiab Cov nplooj ntawv khoom ntau dua hloov dua siab tshiab
Tsim ib lub vev xaib thiab cov nplooj ntawv muag khoom uas cov neeg yuav khoom muaj kev ntseeg yuav tsum tuaj ua ntej txiav txim siab rov ua lag luam lossis tom qab kev yuav khoom funnel teeb. Txij li feem ntau kev yuav khoom hauv online tsis suav nrog tib neeg kev sib cuag, nws yog ib qho tseem ceeb uas yuav tau siv ob peb yam tseem ceeb, xws li:
- Cov duab zoo heev
- Animated clips lossis cov yeeb yaj duab khoom
- Cov ntaub ntawv pov thawj ntawm kev raug cai tsim los ntawm cov neeg siv
- Kev tshuaj xyuas cov khoom thiab kev ntsuam xyuas
- Ib qho tseem ceeb hu rau kev nqis tes ua (CTA)
Kauj Ruam 2: Sau Cov Khoom Muag Khoom Muag
Cov khoom luam tawm yog lwm qhov tseem ceeb ntawm cov nplooj ntawv khoom uas tsim nyog rau nws ntu. Tus neeg siv khoom paub meej muaj qhov ntau dua ntawm kev yuav khoom thaum nws suav nrog kev muag hauv internet.
Sim kom nyob deb ntawm cov lus npub thiab cov yam ntxwv uas tsis muaj kev tshoov siab txawm tias koj tseem xav koom nrog txhua yam khoom tshwj xeeb. Hloov chaw, thov rov hais dua rau koj cov neeg siv khoom ncaj qha thiab nthuav tawm cov ntsiab lus uas lawv xav tau thaum nthuav qhia tus kheej ntawm koj lub lag luam.
Kauj ruam 3: Siv cov FAQs thiab Live Support Features
Feem ntau ntawm kev mus ntsib koj lub vev xaib e-lag luam yuav yog cov neeg siv khoom tshiab tshwj tsis yog koj yog tus muag Amazon. Yog li ntawd, koj yuav tsum tau txais lawv txoj kev ntseeg siab thiab teb rau cov lus nug uas lawv muaj txog lawv qhov kev txiav txim.
Siv cov FAQ nkag tau yooj yim yog ib txoj hauv kev zoo tshaj los ua qhov no. Koj lub chaw pabcuam cov neeg siv khoom yog koj kab thib ob ntawm kev tiv thaiv yog tias koj cov FAQ tsis tuaj yeem hais txog cov neeg siv khoom nug.
Tus nqi ntawm kev muaj cov neeg txhawb nqa raws sij hawm tsis tuaj yeem overstated thaum nws koom nrog koj qhov muag funnel; Nco ntsoov tias koj siv email zoo daim pib system los yog lub qhov rais nyob sib tham los teb sai sai. Ua ntej kev txiav txim, ntau tus neeg siv khoom tsuas yog xav paub tseeb tias koj teb lawv cov lus nug tiag tiag.
Kauj Ruam 4: Muab khoom plig thiab Upsell
Ib qho ntawm cov tswv yim zoo tshaj plaws rau kev ntsuas lub khw e-lag luam yog nce koj qhov kev txiav txim nruab nrab tus nqi (AOV). Koj yuav tsum muab cov khoom plig thiab upsells rau hauv koj lub e-commerce funnel kom ua tiav qhov no.
Upselling thiab promotional cov txheej txheem uas ua haujlwm zoo suav nrog cov khoom ntim khoom, "khoom ntxiv, txuag ntxiv" muab, thiab free kev xa khoom ntawm kev yuav khoom uas ntau tshaj qhov pib.
Kauj Ruam 5: Kho lub laub Abandonment
Ib qho ntawm txoj hauv kev yooj yim tshaj plaws los txhawb cov nyiaj tau los thaum ua kom zoo dua koj qhov kev muag khoom yog los ntawm siv lub laub tso tseg xa ntawv phiaj xwm.
Ib qho piv txwv ntawm ib lub voj voog ntawm lub laub tso tseg yuav yog raws li hauv qab no:
- Kev ceeb toom e-mail raug xa sai li sai tau, ntawm 15 mus rau 30 feeb tom qab tso tseg
- Tsis pub dhau ib hnub, email rov qab xa tawm, feem ntau nrog luv nqi
- Tsis pub dhau ob mus rau peb hnub, "Lub Sijhawm Kawg" email raug xa mus, feem ntau nrog tus nqi luv dua me ntsis, los ua kom muaj kev zoo siab.
Kauj ruam 6: Remarket thiab Retarget
Retargeting cov neeg tuaj xyuas tsawg kawg yog 7-14 hnub yog lub tswv yim ntse, txawm hais tias lawv tau pib cov txheej txheem checkout, vim nws ua raws li kev ceeb toom txog koj lub hom phiaj thiab muab khoom.
Piv txwv li, koj tuaj yeem siv Facebook Ads 'dynamic remarketing feature ua ke nrog koj cov khoom catalog los tso saib cov neeg siv cov chaw tshawb xyuas keeb kwm.
Kauj Ruam 7: Tsim kom muaj kev cog lus rau cov neeg siv khoom
Cov neeg siv khoom yog nyob rau hauv qab ntawm funnel, cia siab tias tau ua tiav qhov kev sib pauv, yog tias koj tau ua raws li tag nrho cov theem ua ntej. Txawm li cas los xij, ib qho kev muag khoom zoo tsis nres ntawd.
Txij li thaum nws yog ib qho kev paub uas koj cov neeg siv khoom tam sim no ua qhov kev xaiv zoo tshaj plaws, koj yuav tsum muaj cov txheej txheem hauv qhov chaw los ntxias lawv kom ua kev yuav khoom ntxiv los ntawm koj.
Kauj Ruam 8: Nias lub Flow of Traffic
Kev tsim koj lub cav tsheb yog theem kawg tom qab teeb tsa cov txheej txheem thiab cov txheej txheem rau kev ua lag luam e-lag luam muag khoom funnel kom koj muaj kev pom txaus los ua kom zoo dua qub.
Piv txwv li, Google Ads Lub hom phiaj cov neeg siv yav dhau los tau saib rau yam koj lub vev xaib muaj thiab lawv txawv ntawm kev tshaj tawm kev lag luam funnel. Nrog kev pab los ntawm cov kev tshaj tawm no, koj tuaj yeem qhia koj cov nplooj ntawv web rau cov neeg uas tau tshawb nrhiav Google thiab YouTube rau cov ntsiab lus ntsig txog.
Boost Muag ntawm Social Media nrog AI⚡️
Sim tam sim no
101 Cov Lus Qhia Ntxiv rau Boost Conversion Rate
Cov tuam txhab lag luam e-lag luam uas nyob ntawm lawv cov nplooj ntawv tsaws rau cov txiaj ntsig tau los txhim kho lawv CRO. Nov yog qee cov lus qhia los pab txhim kho koj cov qhab nia:
Tswv yim 1: Siv cov duab zoo heev
Tus qauv ntawm cov khoom duab yog qhov tseem ceeb vim tias lawv muab cov neeg yuav khoom yav tom ntej nrog kev paub txog cov yam ntxwv thiab kev ua haujlwm zoo ntawm cov khoom tshaj li ib qho kev txheeb xyuas tau.
Koj cov duab yuav tsum yog lub siab tshaj plaws caliber koj muaj peev xwm tsim tau vim lawv yuav nyiam ntau txaus siab. Txhawm rau pab cov neeg siv khoom pom lawv tus kheej siv cov khoom thiab nkag siab txog kev ua haujlwm, koj yuav tsum tau nthuav tawm ntau yam khoom thiab kev pom.
Tswv yim 2: suav nrog cov yeeb yaj duab khoom
Lwm lub tswv yim los ua kom muaj peev xwm ntawm koj cov khoom lag luam yog muab kev qhia luv luv ntawm nws siv cov yeeb yaj kiab khoom. Txawm hais tias cov duab yuav pab tau, qee cov neeg yuav khoom xav saib cov khoom siv.
Cov tuam txhab lag luam tseem yuav tsum tso cai rau cov neeg siv khoom suav nrog cov neeg siv khoom tsim cov yeeb yaj kiab hauv lawv qhov kev ntaus nqi. Nws ua rau cov neeg siv khoom nkag siab tob dua thiab ua rau lawv pom qhov kawg ntawm cov khoom muag thiab cov txheej txheem kev loj hlob ntxiv rau qhov kev lag luam qhia nws li cas.
Tswv yim 3: Muab luv nqi
Kev muab cov neeg siv khoom tshwj xeeb thiab kev txhawb siab yog ib txoj hauv kev zoo los tsim kev sib raug zoo thiab ua kom cov neeg siv khoom tuav tau.
Txhua lub sijhawm hauv kev muag khoom, los ntawm cov neeg siv khoom uas tsuas yog tuaj xyuas koj lub vev xaib mus rau qhov kev sib tham ua ntej tawm uas yaum kom lawv nyob twj ywm, cov nyiaj cheb tuaj yeem muab. Lawv teb tau zoo heev rau tus kheej vim tias muaj ntau yam kev xaiv luv nqi.
Tswv yim 4: Muab cov lus qhia txog cov khoom ntiag tug
Koj tuaj yeem xyuas kom meej tias koj cov neeg siv khoom tau yooj yim thiab cov lus qhia cov khoom koj muab yog tsim nyog rau lawv los ntawm kev kho koj cov ntsiab lus kev lag luam tawm tswv yim rau txhua tus neeg siv khoom.
Txog thaum koj qhia rau tus neeg siv khoom, lawv yuav tsis paub txog cov khoom lag luam uas ntxiv rau lawv qhov kev yuav khoom dhau los. Koj tuaj yeem yaum lawv ua ib qho kev yuav khoom ntxiv nrog cov lus pom zoo xa tuaj rau lawv ntawm email lossis khawm ntxiv ntawm nplooj ntawv them nyiaj.
Txoj hauv kev los taug qab koj E-Commerce Hloov Funnel
Daim duab funnel tuaj yeem ua rau tib neeg pom qhov qis qis qis qis. Cov neeg siv khoom taug kev tsis yog qhov tseeb-txiav, hauv qhov tseeb. Qhov tseeb, nws feem ntau yog qhov tsis sib xws. Nws yog qhov ua tau tias cov neeg tuaj xyuas lub vev xaib cuam tshuam nrog cov khoom koj muag ntau pua zaus ua ntej xaiv yuav nws.
Ua ntej lawv puas tau mus txog koj lub vev xaib, qee cov neeg siv khoom yuav xav pom peb mus rau plaub qhov kev tshaj tawm cais tawm thoob plaws ib lub lis piam. Qee cov neeg siv khoom yuav kawm txog cov khoom ntawm ib tus npoj yaig thiab ncaj qha mus rau lub vev xaib nplooj ntawv txheeb xyuas kom tau txais kev yuav khoom sai.
Kev suav tsis txheeb tuaj yeem coj mus, thiab cov theem yog cov tswv yim ntau dua li kev ua vaj tse, ua kom muaj nuj nqis. Thaum qee cov neeg tshaj tawm tsom rau ib qho ntawm cov ntaub ntawv, xws li Google Analytics, lwm tus muab cov ntaub ntawv los ntawm ntau qhov chaw, xws li Instagram lossis TikTok, rau hauv Excel cov ntaub ntawv lossis widget.
Raws li qhov no, cov neeg lag luam tuaj yeem ua tau ua funnel tsom xam siv ib qho ntawm peb txoj kev:
1. KPI-Driven Assessment
Cov neeg lag luam muab KPIs rau txhua theem funnel raws li txoj kev no. Lawv ntsuam xyuas cov phiaj xwm kev tshaj tawm raws li lawv ua tiav lawv ua tiav cov cim tseem ceeb no. Nov yog ib qho piv txwv ntawm KPI-raws li kev ntsuam xyuas:
- Khiav: Txaus siab rau cov neeg siv tshiab tuaj xyuas cov nplooj ntawv khoom
- Kev Txiav Txim Siab: Cov neeg siv rov ua dua, cov lus pov thawj ntawm cov neeg siv khoom, thiab kev sib piv LP
- Hloov dua siab tshiab: Ntxiv lub tawb nqa khoom, tsis tu ncua checkout-rau-m yuav tus nqi, thiab pov tseg lub laub rebounds
- Tom qab kev yuav khoom: Cov nyiaj tau los ntawm cov lus pom zoo ntawm cov neeg siv khoom yav dhau los thiab rov ua lag luam
Txij li thaum nws raug cuam tshuam los ntawm tag nrho lwm cov KPIs, tag nrho cov nyiaj tau los yog siv nyob rau hauv lub moj khaum no raws li "sib sau" KPI rau kev nce qib. Txoj hauv kev yooj yim tshaj plaws yog qhov no, txawm tias taug qab cov haujlwm tshwj xeeb yuav nyuaj dua.
2. Kev soj ntsuam raws li kev sib tw
Raws li lub tswv yim no, txhua qhov kev sib tw tau muab rau theem funnel, thiab cov neeg tshaj tawm tshuaj xyuas txhua tus siv cov ntaub ntawv tshwj xeeb rau cov phiaj xwm ntawd.
Piv txwv li, ib qho tshwj xeeb ntawm email thiab kev lag luam pib yuav raug cais raws li "kev paub txog." Cov neeg tshaj tawm yuav muab cov KPIs uas tseem ceeb rau cov kev pib no, uas tuaj yeem suav nrog kev muag khoom, ncav cuag, thiab ntxiv lub laub. Tom qab ntawd lawv yuav xaiv los ua "kev ntsuam xyuas" ib puag ncig ntxiv ntawm email thiab kev tshaj tawm, thiab lwm yam.
Nws yog qhov yooj yim dua los saib xyuas thiab sib piv cov phiaj xwm kev lag luam sib txawv nrog ib leeg siv lub tswv yim no. Kev teeb tsa cov ntsuas kev ua tiav rau txhua kauj ruam funnel tuaj yeem nyuaj, txawm li cas los xij, vim tias txhua qhov kev siv zog yuav muaj qhov ntsuas funnel tshwj xeeb (piv txwv li, nyem rau ntawm kev tshaj tawm txawv ntawm kev nyem ntawm emails).
3. Txoj Kev Taug Kev/Txoj Cai Raws Cai
Nrog rau lub tswv yim no, cov neeg tshaj tawm tseem tab tom npaj cov phiaj xwm raws li theem, tab sis lawv tsuas yog ntsuas ib qho KPI - kev koom tes rau cov nyiaj tau los - tsis yog ntau. Tom qab ntawd, lawv faib lawv cov neeg siv khoom tam sim no raws li lawv cov kev sib cuam tshuam yav dhau los nrog txhua qhov channel, muab cov qib sib txawv ntawm qhov tseem ceeb rau txhua qhov kev sib cuam tshuam.
Ib qho cuab yeej ntsuas kev lag luam e-lag luam, piv txwv li, tuaj yeem muab qee cov ntaub ntawv rau koj ntawm tus neeg yuav khoom qhov kev nce qib los ntawm sab saum toj ntawm funnel mus txog qhov kawg nkaus:
Ua ntej, kev tshaj tawm Instagram tau pom los ntawm tus neeg siv khoom X.
- Nws tau mus rau koj lub vev xaib tom qab ntawd.
- Nws tso ib yam dab tsi rau ntawd, tab sis tom qab ntawd nws tsis nco qab txog nws lub laub.
- Tom qab ntawd nws tau txais thiab nyeem email txog lub laub tsis nco qab.
- Thaum kawg, nws yuav koj khoom muag.
Ob lub laub tso tseg email thiab kev tshaj tawm Instagram cuam tshuam X kev yuav khoom. Raws li tus qauv taug kev, Instagram thiab lub tuam txhab software yuav tau txais ib feem ntawm X kev yuav khoom. Ib qho yooj yim, tus qauv kev npaj yuav faib cov nyiaj 50/50, nrog N nyiaj mus rau lub tuam txhab software thiab Q nyiaj mus rau Instagram.
Kev sib txuas cov ntaub ntawv los ntawm ntau lub platform - hauv qhov piv txwv no, Instagram thiab Khw Tshaj Tawm-yog qhov tsim nyog rau lub tswv yim no. Nws nquag hu rau IT marketer. Txawm li cas los xij, ib zaug muab tso rau hauv kev xyaum, nws tuaj yeem muab qhov kev pom zoo tshaj plaws ntawm kev ua tau zoo hauv qhov funnel.
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Summing
Kev lag luam e-lag luam yog ib qho qauv zoo txawm tias koj tab tom npaj koj lub vev xaib hauv internet lossis koj li kev lag luam e-lag luam. Paub tias cov neeg siv khoom xav tau dab tsi yog qhov tseem ceeb tshaj plaws uas tus neeg muag khoom tuaj yeem ua. Koj tuaj yeem nkag siab lawv cov kev xav zoo dua thiab yuav ua li cas los ntawm kev siv lub funnel.
Txij li thaum feem ntau cov neeg tuaj xyuas qhov chaw tsis tuaj yeem yuav ntawm lawv qhov kev mus ntsib thawj zaug, nws yog qhov tseem ceeb los tsim cov txheej txheem tsis siv neeg los ceeb toom lawv ntawm koj lub tuam txhab, suav nrog lub laub tso tseg thiab rov ua lag luam. Tsis tas li ntawd, vim muaj coob tus neeg tuaj saib yuav tsis tau hnov txog koj lub lag luam ua ntej lawv thawj zaug tuaj xyuas, koj yuav tsum tsim kom muaj kev ntseeg siab los ntawm cov neeg siv tsim cov ntsiab lus xws li tshuaj xyuas thiab cov lus pov thawj.
Los ntawm kev ua raws li peb cov lus qhia saum toj no, koj tuaj yeem tsim kev lag luam e-lag luam muag funnel uas ua rau muaj kev hloov pauv tsis zoo thiab txhawb nqa koj qhov kev lag luam tag nrho.
Kev koom nrog cov ntsiab lus yog tus yuam sij rau kev txhim kho kev ua tau zoo ntawm koj lub lag luam e-lag luam muag funnel. Nrhiav txoj hauv kev los kho cov ntsiab lus muaj tswv yim uas txhawb kev muag khoom? Lub taub hau tawm mus Predis.ai.
Predis.ai siv cov ntaub ntawv hais txog koj cov khoom thiab khw los tsim cov yeeb yaj kiab tsis zoo thiab lwm yam kev tshaj tawm hauv social media. Tsim cov ntsiab lus tseem ceeb rau koj cov khoom piav qhia kom muab nws lub ntsej muag tshiab, ntxim nyiam. Zwm npe hnub no thiab txhawb kev hloov pauv nrog Predis.ai.
Hloov koj li kev lag luam eCommerce nrog kev tshaj tawm cov khoom lag luam tau yooj yim siv AI-powered Predis.ai's Ecommerce Ad Maker.
