Huda Beauty wata alama ce ta kayan shafa da kyau wacce ta sami ɗimbin magoya baya da karbuwa a duniya cikin ɗan gajeren lokaci, godiya a babban bangare ga sabbin dabarun tallan ta. A cikin wannan rukunin yanar gizon, za mu yi zurfin zurfin zurfi cikin dabarun Tallan Kaya na Huda wanda ya ba da gudummawa ga nasarar Huda Beauty, da kuma yadda zaku iya amfani da waɗannan dabarun don haɓaka haɓaka don alamarku.
Daga yin amfani da tallan tallace-tallace da kafofin watsa labarun zuwa amfani da bayanan abokin ciniki da kamfen ɗin talla, Huda Beauty ta yi amfani da dabaru iri-iri don yin hulɗa tare da masu sauraron su da haɓaka wayar da kan jama'a. Bugu da kari, alamar ta kuma ba da fifiko mai ƙarfi kan sahihanci da bambance-bambance a cikin ƙoƙarin tallan ta, wanda ya taimaka musu su haɗa kai tare da jin daɗin masu sauraron sa.
A cikin wannan binciken, za mu bincika kowane ɗayan waɗannan Dabarun Tallace-tallacen Kyau na Huda dalla-dalla, da ba da shawarwari masu amfani kan yadda zaku iya amfani da waɗannan darussa ga ƙoƙarin tallan ku. Ko kai ɗan ƙaramin ɗan kasuwa ne, ƙwararrun tallace-tallace, ko ɗan kasuwa, za ku sami fa'idodi masu mahimmanci da hanyoyin ɗaukar matakai a cikin wannan binciken. Don haka ba tare da ɓata lokaci ba, bari mu nutse cikin manyan darussan kasuwanci da za mu iya koya daga tsarin Huda Beauty.
Shafin na iya zama tsayi kuma daki-daki, don haka ga TL:DR a gare ku 😉,
1. Zuba Jari a Tallan Masu Tasiri
2. Yi amfani da abun ciki na mai amfani
3. Kasance da Tsayawa akan Social Media don Ingantacciyar Tasiri
4. Kasuwancin gwaninta
5. Buga a Mafi kyawun Lokaci
6. Bambanci da hadawa
7. Gaskiya
8. Yin amfani da Hashtags akan Instagram
Huda Beauty
Huda Beauty alama ce ta kyan gani da aka sani a duniya wanda mai tasiri mai kyau Huda Kattan ta kafa a cikin 2013. Huda Kattan ta mayar da soyayyarta ga kyakkyawa cikin kasuwancin dala biliyan kuma an sanya mata suna daya daga cikin Forbes 'Mafi Tasirin Masu Tasiri'.
Ita kuma:
- Kim Kardashian mai tasirin tattalin arziki mai kyau.
- Na 1 akan Jerin Masu Tasirin Instagram na iya yin har zuwa USD 18,000 a kowane post.
- Yana da kiyasin ƙimar kuɗi ya wuce Daloli miliyan 4.5.
- Wanda ya kafa #1 Instagram indie beauty company.
Alamar tana ba da nau'ikan kayan kwalliya masu yawa, gami da kayan shafa, gyaran fata, da gyaran gashi, kuma yana da ƙarfi a cikin masana'antar kayan kwalliya.
Alamar tana ba da nau'ikan kayan kwalliya masu yawa, gami da kayan shafa, gyaran fata, gyaran gashi.
Huda Beauty Marketing Strategy
Huda Beauty ta aiwatar da dabarun tallan da suka samu nasara da yawa waɗanda suka taimaka alamar ta fice a cikin masana'antar kayan kwalliyar cunkoso. Wasu mabuɗin Dabarun Dabarun Kasuwancin Kyau na Huda waɗanda ke amfani da su sun haɗa da haɓaka tallan masu tasiri, amfani da kafofin watsa labarun don haɗawa da masu sauraron sa, amfani da bayanan abokin ciniki don sanar da yanke shawara, da yin amfani da ƙwarewar tallan tallace-tallace.
Bugu da kari, Huda Beauty ta ba da fifiko mai karfi kan sahihanci a kokarinsu na tallan tallace-tallace kuma ta yi alkawarin ba da bambanci da shigar da su cikin yakin neman zabe. A ƙasa, za mu dubi kowane ɗayan waɗannan dabarun Kasuwancin Kaya na Huda dalla-dalla.
1. Zuba Jari a Tallan Masu Tasiri 🤳🏽
Huda Beauty ya yi aiki tare da nau'ikan nau'ikan influencers, ciki har da mashahurai da masu rubutun ra'ayin yanar gizo masu kyau, don inganta samfuran su. Har ila yau, alamar ta ƙaddamar da shirin ta na tasiri, mai suna Huda Beauty Squad, wanda ke ba da damar zaɓaɓɓun masu tasiri don karɓar keɓaɓɓen samfura da samun dama ga abubuwan da suka faru na musamman.
Yi amfani da tallan mai tasiri
Nasarar Huda Beauty akan Instagram ya samo asali ne a babban bangare saboda amfani da tallan mai tasiri. Masu tasiri mutane ne da ke da takamaiman alkuki kuma suna da mahimmancin bin layi. Kamar yadda mabiyan su ke kallon su a matsayin ƙwararrun ƙwararrun ƙwararrun masana a fagen su, za su iya tasiri sosai ga shawarar siyan masu sauraron su. Wannan dabarar ta baiwa Huda Beauty damar isa ga ɗimbin masu sauraro ta hanyar haɓaka samfuran ta.
Wannan yana ɗaya daga cikin abubuwan da ke da babban haɗin gwiwa, kamar yadda aka gani, abun ciki ne na mai amfani, kuma sun sanya alamar mahaliccin. Wannan alama ce a sarari cewa masu tasiri sun taka muhimmiyar rawa wajen nasarar alamar. Baya ga yin amfani da ƙananan masu tasiri don isa ga kasuwar da suke so, Huda Beauty kuma ta yi amfani da ƙarin ingantattun masu tasiri.
2. Yi amfani da abun ciki na mai amfani
Huda Beauty kuma ta yi amfani da abun ciki mai amfani (UGC) ta hanyar nuna sakonnin masu tasiri na kafofin watsa labarun waɗanda ke amfani da samfuran Huda akan koyawansu na kayan shafa, kamanni da bita.
Wannan yana ba da damar haɗi tare da kasuwar Huda Beauty mai shekaru 20 zuwa 24 da samun fa'ida mai mahimmanci kan yadda ake amfani da samfuranta.
UGC (abun ciki mai amfani), ko abun ciki da abokan ciniki suka ƙirƙira, na iya zama kayan aikin talla mai ƙarfi. Dabarun Tallace-tallacen Kyau ta Huda tana tafe da ƙarfi akan UGC. UGC akai-akai yana nuna hotunan abokin ciniki da shaidu akan asusun kafofin watsa labarun su, wanda ke taimakawa wajen haɓaka amana da gaskiya tare da masu sauraron su. Ta hanyar nuna abubuwan da aka samar da mai amfani, zaku iya nuna ƙimar samfuran ku kuma gina hujjar zamantakewa.
3. Kasance da Tsayawa akan Social Media Don Ingantacciyar Tasiri 📆
Tsayawa a kan kafofin watsa labarun yana taka muhimmiyar rawa wajen cin nasarar kowace kasuwanci. Tsayawa tare da dabarun yau da kullun yana taimakawa ƙirƙirar ƙwarewar abokin ciniki mafi kyau kuma yana haɓaka ƙima, suna, da amana ta alama. Daidaituwa kuma yana tasiri kan layin kasuwanci, saboda daidaitattun samfuran suna da ƙimar 20% fiye da waɗanda ke da rashin daidaituwa a cikin saƙon su.
Taswirar tana nuna adadin posts akan y-axis da rugujewar yau da kullun akan axis x, tare da lambar launi da ke nuna nau'in abun ciki a cikin posts.
Kamar yadda aka lura, yawancin posts ɗin da aka ƙirƙira su ne bidiyo, wakilta cikin shunayya akan ginshiƙi, an ɗora su azaman reels na Instagram. Wannan dabarar ta karkata daga tsarin al'ada na sauran masu fafatawa waɗanda ke aikawa da cakuɗen hotuna guda ɗaya da carousels akan tushen da bai dace ba.
Alamar tana amfani da abun ciki na bidiyo wanda ke karɓar 38% mafi girman ƙimar haɗin gwiwa fiye da a tsaye, ko ta hanyar labarun Instagram ne ko akan babban abinci. Bugu da ƙari, suna aika abun ciki sau biyu zuwa biyar a rana don ci gaba da aiki.
Binciken alkawari na @hudabeauty ya bayyana hakan reels sun fi tasiri fiye da hotuna guda ɗaya da carousels dangane da haɗin kai gaba ɗaya.
A cikin wannan ginshiƙi, ana wakilta hotunan bidiyo da ja, hotuna guda ɗaya cikin shuɗi, da carousels a kore. Tare da taimakon Predis.ai, za mu iya nazarin aikin gabaɗaya na posts da gano tsarin rarraba abun ciki.
Wannan yana ƙara goyan bayan ra'ayi cewa daidaito akan kafofin watsa labarun da sanin abubuwan da ke faruwa a yanzu da tsari na iya haifar da sakamako na musamman kuma ya ware ku daga masu fafatawa.
Amfani da hanyoyin sadarwar zamantakewa
Huda Beauty yana da ƙarfi sosai akan dandamali na kafofin watsa labarun kamar Instagram, inda suke yawan aika sabuntawar samfura, abubuwan bayan fage, da koyawa. Alamar ta kuma yi amfani Abubuwan da za a iya siyayya ta Instagram fasalin don bawa abokan ciniki damar yin sayayya kai tsaye daga asusun kafofin watsa labarun su.
4. Kasuwancin gwaninta
Huda Beauty ta yi amfani da ƙwararrun kamfen ɗin talla don yin hulɗa tare da masu sauraron su da haɓaka wayar da kan jama'a.
Tallace-tallacen gwaninta ya ƙunshi ƙirƙira immersive da gogewa mai ma'amala don abokan ciniki don shiga tare da alamar ku. Huda Beauty ta yi amfani da ƙwararrun kamfen ɗin talla don yin hulɗa tare da masu sauraron su da haɓaka wayar da kan jama'a.
Misali, alamar ta gudanar da shagunan talla, inda abokan ciniki za su iya gwada samfuran kuma su halarci zanga-zangar kayan shafa, kuma sun shirya abubuwan da suka faru kamar fatunan kyau da ƙaddamar da samfur. Wadannan yakin suna taimakawa wajen haifar da haɗin gwiwa mai zurfi tare da abokan ciniki kuma zai iya zama hanya mai mahimmanci don fitar da tallace-tallace da gina amincin alama.
Kamar yadda kuke gani a cikin Binciken Jigon Abun ciki da aka bayar Predis.ai, galibin sakonnin su abun ciki ne na mai amfani. Suna kuma buga wasu samfuran samfuran.
5. Buga a Mafi kyawun Lokaci 🕙
Huda Beauty yana aikawa tsakanin sau 3-5 a kowace rana tare da tazarar sa'o'i 2-3 tsakanin kowane sakon. Wannan daidaiton yana taimaka wa masu sauraronta su kasance cikin nutsuwa kuma suna sa mabiyanta sha'awar. Bugu da ƙari, gwajin kyau na Huda tare da rubuce-rubucen bidiyo daban-daban kuma dukkansu sun yi nasara sosai wajen jawo masu sauraronta.
Haka kuma, sun san cewa kasuwar da suke da niyya ita ce farkon mata masu shekaru 20-24 daga ƙasashe kamar Amurka, UK, Kanada, Brazil, da Ireland. Sanin wannan, suna buga abun ciki wanda ke da sha'awar wannan alƙaluma kuma wanda ya dace da mabiyan su. Suna aika koyaswar kayan shafa, tukwici, da dabaru, da shawarwarin samfur.
Daga bayanan, ya bayyana cewa ana buga yawancin posts tsakanin 12 na safe da 9 na safe. Wannan yana ba da shawarar cewa alamar ta sanya abubuwan da ke cikin dabara lokacin da mabiyanta suka fi aiki, wanda ya bayyana dabarun nasara ne.
Huda Beauty ta sami damar samun babban nasara a kan Instagram saboda dabarun dijital da ta ƙera a hankali da kuma sadaukar da kai don aikawa a mafi kyawun lokuta. Ta hanyar fahimtar kasuwar da aka yi niyya da ƙirƙirar abun ciki wanda ya dace da su, sun haɓaka masu sauraro masu bin 51 miliyan a cikin ƴan shekaru kaɗan.
6. Bambanci da hadawa
Huda Beauty ta yi alƙawarin bambance-bambance da haɗawa cikin kamfen ɗin tallan su, tare da nuna samfura da masu tasiri na sautunan fata daban-daban, girma da shekaru a cikin tallan su da abubuwan da ke cikin kafofin watsa labarun, da haɓakawa. horar da bambancin al'adu a matsayin wani ɓangare na haɓaka al'adun alama mai haɗaka.
Bambance-bambance da haɗawa sune mahimman la'akari a cikin tallace-tallace, yayin da suke taimakawa don tabbatar da cewa kamfen ɗin ku wakilci ne kuma suna daidaitawa da masu sauraron ku.
Ta hanyar haɗa kai cikin ƙoƙarin tallan ku, zaku iya jan hankalin masu sauraro da yawa kuma ku nuna ƙimar ku azaman alama.
7. Gaskiya
Ƙoƙarin tallace-tallace na Huda Beauty sau da yawa yana jaddada sahihancin alamar da wanda ya kafa ta, Huda Kattan.
Gaskiya wani muhimmin al'amari ne na tallace-tallace, saboda yana taimakawa wajen gina amana da aminci tare da masu sauraron ku. Ƙoƙarin tallace-tallace na Huda Beauty sau da yawa yana jaddada sahihancin alamar da wanda ya kafa ta, Huda Kattan.
Alamar tana yawan rabawa abun ciki na bayan fage da kuma sahihan hotuna a kan kafofin watsa labarun don ba abokan ciniki ƙarin kallon sirri na alamar. Ta kasancewa na kwarai a cikin ƙoƙarin tallan ku, zaku iya haɓaka alaƙa mai ƙarfi tare da masu sauraron ku kuma ku bambanta kanku daga masu fafatawa.
8. Yin amfani da Hashtags akan Instagram
Huda Kattan, wacce ta kirkiri layin kayan kwalliya kuma shahararriyar mai tasirin kyau, da farko ta yi amfani da hashtag dinta mai suna #hudabeauty a watan Yuni 2016. A cikin shekaru 1 da rabi kacal, an ƙare. 1 miliyan posts hade da wannan hashtag.
Huda Kattan ta kasance mai taka-tsan-tsan kada ta rika amfani da hashtag a rubuce-rubucenta, saboda gasar da ake yi a kansu ta yi yawa, a maimakon haka ta mayar da hankali kan hashtag masu alaka da kayayyakinta. Tare da kowane sabon samfurin ƙaddamarwa, ta kuma ƙirƙirar hashtag na musamman, musamman don shi.
Binciken hashtags ba shi da wahala. Mun bincika mafi mashahurin saitin hashtags waɗanda Huda Beauty ke amfani da su tare da taimakon Predis.ai, kuma wadannan sune sakamakon. Mafi yawan amfani da hashtag na Huda Beauty sune:
Bayan ƙirƙirar alamar hashtags, Huda Kattan kuma ta ba da gudummawar ƙananan masu tasiri don isa ga kasuwar da ta ke so. A cikin 2017, ɗaya daga cikin irin waɗannan ƙananan masu tasiri ya raba post ɗin bidiyo mai nuna samfuran Huda Beauty da hashtag #hudabeauty. Gidan ya sami ra'ayoyi miliyan 6 masu ban mamaki, kodayake mai tasirin kyawun yana da mabiya kusan 34,000 a lokacin.
Yin amfani Predis.ai Binciken masu gasa, za mu iya gano jimillar haɗin kai akan hashtags, gami da matsakaicin adadin abubuwan so da sharhi akan posts na kwanan nan. Wadannan sune manyan hashtags da @hudabeauty ke amfani da su.
Yin amfani da hashtags masu dacewa akan Instagram na iya haɓaka hangen nesa da jawo sabbin mabiya. Dangane da binciken, posts tare da aƙalla matsakaicin hashtag ɗaya 12.6% ƙarin haɗin gwiwa fiye da posts ba tare da kowa ba. Haka kuma, ta haɗa da hashtags 2-3 a kowane post, haɗin gwiwa yana ƙaruwa da 23.4%.
A ƙasa akwai manyan hashtags guda 5 da Huda Beauty ke amfani da shi don haɓaka isarsa.
Dole ne ku yi mamakin ko za ku iya yin nazarin ayyukan kafofin watsa labarun na gasar ku ta amfani da su Predis.ai. To, za ku iya. Ma Free! Kawai shiga nan (Babu katin kiredit da ake buƙata ba shakka) don fara samar da abun ciki da kuma nazarin dabarun fafatawa a gasa.
Anan ga cikakken Huda Beauty Instagram Performance PDF don saukewa.
Dabarun tallace-tallace na Huda Beauty ya haifar da sakamako masu yawa na nasara ga alamar. Ta hanyar yin amfani da tallace-tallacen masu tasiri, kafofin watsa labarun, kamfen ɗin tallan gwaninta, da sauran dabaru, alamar ta sami ƙwarewar alama mai ƙarfi da tushen abokin ciniki mai aminci. Waɗannan ƙoƙarce-ƙoƙarce kuma sun ba da gudummawa ga ci gaban tallace-tallace na alamar da ingantaccen ɗaukar hoto.
Huda Beauty ta sami karɓuwa mai yawa kuma ta sami karɓuwa a duniya cikin ɗan gajeren lokaci, godiya ga babban ɓangare ga jajircewarsu na tallan tallace-tallace da kuma ƙarfin kafofin watsa labarun. Alamar ta ƙare Mabiya miliyan 51 akan Instagram ita kadai, kuma samfuran sa suna samuwa a manyan dillalai kamar Sephora da Ulta.
Kamfen ɗin tallace-tallace na Huda Beauty sun sami ingantaccen ɗaukar hoto mai inganci, tare da nuna alamar a cikin manyan wallafe-wallafe kamar Vogue, Elle, da Harper's Bazaar. Wannan kulawar kafofin watsa labarai ya taimaka don ƙara haɓaka suna da wayar da kan alamar.
Kasancewar su na kafofin watsa labarun ya taimaka wa alamar ta gina dangantaka mai karfi tare da masu sauraron sa. Alamar akai-akai tana hulɗa tare da abokan ciniki akan dandamali kamar Instagram, inda suke da babban matakin hulɗa da su mabiya.
Daga haɓaka tallan masu tasiri zuwa amfani da kafofin watsa labarun don haɗawa da abokan ciniki, Huda Beauty ta yi amfani da dabaru iri-iri don fitar da wayar da kan jama'a da tallace-tallace.
Ta hanyar ba da samfurori masu inganci, aiwatar da shirin aminci, da kuma ci gaba da kasancewa tare da yanayin masana'antu, sun gina tushen abokin ciniki mai aminci kuma sun sami ci gaban tallace-tallace. Ta amfani da waɗannan darussan tallace-tallace daga tsarin Huda Beauty, zaku iya haɓaka dabarun tallan Instagram mai nasara don kasuwancin ku.
Karanta Mai alaƙa,
ColourPop Cosmetics Instagram Strategy
Ra'ayoyin tallace-tallacen Facebook masu dacewa da kyaututtuka
